Heathers Poster Process Book

Project 1: liberty hall film revival poster VISC 304 NICOLE WEBSTER

Table of Contents:

Project Brief

2 3 4 16 22 24 28 40 46 50 60 69 77 89 90 91 92

PROJECT 1: LIBERTY HALL FILM REVIVAL POSTER

TABLE OF CONTENTS PROJECT BRIEF JANUARY 27 JANUARY 29 FEBRUARY 3 HEATHERS MOVIE REVIEW FEBRUARY 10 FEBRUARY 12 FEBRUARY 17 SIX WORD PITCHES FEBRUARY 19 FEBRUARY 24 FEBRUARY 26 MARCH 2 FINAL POSTER FINAL B&W SEPERATIONS PROJECT BRIEF

FOR THIS PROJECT, YOU WILL DEVELOP A POSTER FOR A CULT FILM. BASED UPON RESEARCH, YOU WILL EACH PROPOSE A CULT FILM OF YOUR CHOOSING TO DESIGN A POSTER FOR. USING TOOLS AND SKILLS INSIDE AND OUTSIDE THE COMPUTER, YOU WILL CREATE A PROVOCATIVE AND VISUALLY COMPELLING POSTER TO PROMOTE YOUR CHOSEN FILM. EMPHASIS WILL BE PLACED UPON DEVELOPING A STRONG CONCEPTUAL APPROACH TO YOUR CHOSEN FILM.YOU WILL NOT CREATE A “FLOATING HEAD” POSTER, BUT RATHER VISUALLY INTERPRET THE CONTENT, MOOD, AND ATMOSPHERE OF YOUR CHOSEN FILM. YOU WILL UTILIZE HAND AND DIGITAL COLLAGE FOR YOUR IMAGE MAKING. RESEARCH THE FILMS, LOOK AT TRAILERS, ESTABLISH A LOOK AND FEEL FOR YOUR APPROACH. A SUCCESSFUL FILM POSTER SETS THE TONE FOR THE FILM, AND IS NOT DEPENDENT UPON THE STARS, BUT RATHER A STRONG AND WELL EXECUTED CONCEPT THAT CLEARLY ARTICULATES THE MOOD OF THE FILM.

INITIAL THOUGHTS: I FEEL LIKE THIS PROJECT IS GOING TO BE REALLY FUN, BUT ALSO PRETTY DIFFICULT TO COMPLETE. I FEEL LIKE WITH SOME OF THE MOVIES ON THE LIST THAT ARE MORE WELL KNOWN AND ICONIC ITS HARD TO CREATE A WORK OF ART THAT NO ONE HAS SEEN- BUT I ALSO THINK IT WOULD BE FUN TO CREATE SOMETHING UNIQUE AND OUT OF THE BOX FOR AN ICONIC MOVIE.

January 27 - 100 FILM POSTERS (INTERESTING TO ME) - TOP 10 PRINT IN 11X17

January 29 - 25 MORE FILM POSTERS - YOUR TOP 5 FAVORITE (PRINT) - 5 CONCEPTUAL IMAGERY - 5 WELL DESIGNED - 5 IMAGE CONCEPTS - 5 TYPE CONCEPTS

- 5 WELL DESIGNED

- 5 IMAGE DOMINANT

- 5 TYPE DOMINANT

- 5 CONCEPTUAL IMAGERY

- 5 FAVORITES

February 3

- LIST OF 10 MOVIES TO WORK WITH: •SPEED RACER •HEATHERS

- LIST OF 10 MOVIES TO WORK WITH (RESEARCH, WATCH TRAILERS, REVIEWS, GENRE FILMS)

•SCOTT PILGRIM VS THE WORLD

- PICK 1 AND WATCH MOVIE

•DONNIE DARKO

•FILM NAME, DIRECTOR, DATE, LINK

•THE BIG LEBOWSKI

•THEME

•DUNE

•ICONIC ELEMENTS

•HAIRSPRAY

•POSTER/ PROMO

•HOT ROD •CABIN IN THE WOODS •RUBBER

Heathers Movie Review Heathers, Michael Lehmann, 1988, https://www.imdb.com/video/ vi967246105?ref_=tt_pv_vi_aiv_1 This film has multiple themes that during this day and age, would be considered highly controversial. Heathers is a cult-classic that uses issues such as teen suicide, mental health disorders, homophobia, and gun control as dark-jokes in this film. In the high school that this movie takes place in, there is an overarching theme of stereotypes. They hone into the different popularity/social levels the students are and judge them on that. The central idea in Heathers circulates JD and how his behavior in the movie is romanticized and normalized. Winona Ryder’s character, Veronica, meets Christian Slater’s loner character JD and quickly swoons over his ‘bad boy’ attitude. After each of JD’s violent incidents, Veronica doesn’t have an ’im going to call the police right now’ attitude- but rather laughs it off. Romanticizing violence is something that we still see in modern movies like any movie from the Marvel series- but the content of the violence in Heathers is something we don’t see anymore. This movie could not be released in 2020, due to the seriousness of school shootings as well as other sensitive issues expressed in the film. Director Michael Lehmann expands on this idea: “Now, suddenly, the world’s gone into reverse. Somebody shifted the gears, and it’s started to go backward. And just because of that simple fact, the themes in this movie start to become relevant again.”

Lehmann hits the nail on the head with this quote- in 1988, the dark humor and references in this movie came across as dark comedic rather than completely messed up. Overall, this is an iconic film that has witty lines and quotable sayings. Heathers was a step forward in the ‘dark-comedy’ genre and walked so that movies such as Mean Girls could run.

ICONIC ELEMENTS: scrunchies blazer the color yellow, green, & red croquet blue liquid (poison) knife JD’s long jacket funerals bomb home phone barbie doll slurpie pinenuts SAYINGS: “how very” -Veronica “did you have a brain tumor for breakfast?” -Heather Chandler “our love is God” JD “f*ck me gently with a chainsaw. Do I look like Mother Theresa?” Heather Chandler “chaos is what killed the dinosaurs, darling.” – JD “I love my dead gay son.” – Kurt’s Dad “society nods its head at any horror the American teenager can think to bring upon itself.” -JD “greetings and salutations.” JD EVENTS: JD using the blank bullets in the cafeteria with Ram and Kurt Veronica throwing up on Heather Chandlers shoes at the party Heather McNamara taking pills in the school bathing After Heather Chandlers death, the class learning about her suicide note in class the next day Veronicas fake suicide scene to trick JD

Posters/ Promo

blog link: https://nicolewebster88.tumblr.com pinterest link: https://www.pinterest.com/n497w822/

NO CLASS FEBRUARY 5

February 10 - 50 ROUGH THUMBNAIL SKETCHES -15-20 REFINEMENTS -10 TYPE SETTINGS FOR TITLE -GATHER MATERIALS FOR COLLAGE MAKING

NOTES: - EMAIL BLOG/ PINTEREST LINK - BRING COLLAGE MATERIALS FOR MONDAY - SCISSORS, XACTO, TAPE, GLUE TYPE WEBSITES GRILLITYPE.COM DDC HARDWARE LOSTTYPE.COM THE LEAGUE OF THE MOVEABLE TYPE PHOTOLETTERING.COM NEUE HAAS UNICA FONTSINUSE.COM

50 SKETCHES

20 REFINEMENTS

10 TYPE SETTINGS

boomville by mika melvas

matchbook by imon walker

hamilton script by stuart sandler

GT sectra medium italic by marc kappeler

recoleta black by latinotype

caslon by ed benguiat

stan slope by tony stan

nexa rust by fontfabric

montiecatini pro by louise fili ltd

brush up by pintassilgoprints

NO CLASS FEBRUARY 10

February 12 - PICK 5 BEST IDEAS AND MAKE THEM ON THE COMPUTER -ONE IMAGE PER PAGE (8.5X11) - COMBINED/COLLAGE IMAGES

5 STRONG IMAGE CONCEPTS

February 17 - REVIEW DIGITAL IMAGE CONCEPTS & INITIAL POSTER LAYOUTS - BITMAP DEMO - 5 STRONG IMAGE CONCEPTS, B&W - 10 POSTER LAYOUTS WITH ALL INFORMATION - 6 WORK PITCH FOR EACH POSTER - PRINT OUT 11X17 B&W

10 POSTER IDEAS

PITCH: HIGHLIGHTING THE CRIME AND DARKER THEMES.

PITCH: JD INFLUENCING VERONICA TO BE LIKE HIM.

PITCH: A MESSED UP KID DISGUISED AS NORMAL.

PITCH: THE ISSUES OF AN ALIENATED YOUTH.

PITCH: COVERING UP MURDER WITH SLUSHIEES/ SUICIDE.

February 19 - DESK CRITS - PRINT 3 NEW POSTERS •NEW IDEA WITH REFINEMENT •NEW IDEA WITH REFINEMENT •COMPLETELY NEW IDEA/ CONCEPT - 10 SCREEN LAYOUTS FOR TYPE •PICK VARIATIONS OF 3 AND CREATE DIFFERENT TYPE LAYOUTS

5 NEW POSTER CONCEPTS: REFINE VERONICA CAUTION TAPE

PROFILE WITHOUT CAUTION TAPE

JD PORTRAYED AS VILIAN

COMBO OF JD & VERONICA FACE WITH CUTOUT LETTERS

FOCUS ON FACES

10 SCREEN LAYOUTS FOR TYPE 2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

liberty hall presents

liberty hall presents

2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

LIBERTY HALL PRESENTS

LIBERT Y HALL PRESENTS A FILM BY MICHAEL LEHMANN

2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

LIBERTY HALL, 644 MASS. ST, LAWRENCE, KS 66044 FEBRUARY 14, 2020 @8PM

HEATHERS

LIBERTY HALL, 644 MASS . ST, LAWRENCE, KS 66044

HEATHERS 2.14.20 8PM

LIBERT Y HALL PRESENTS

2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

2.14.20 8PM LIBERTY HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

LIBERTY HALL PRESENTS

HEATHERS

LIBERT Y HALL PRESENTS

HEATHERS

2.14.20 8PM LIBERT Y HALL, 644 MASSACHUSETTS ST, LAWRENCE, KS 66044

February 24 - 5 POSTERS AS CLOSE TO THE FINAL AS POSSIBLE - 11X17 COLOR - USE RISO INK AND PAPER COLORS

February 26 - BRING IN MOST COMPLETED VERSION OF POSTER - MAKE B&W SEPERATIONS TO EXPERIMENT ON RISO

‘FINAL’ POSTER IDEA

POSTER SEPERATIONS pink ink

green ink

gold ink L I B E R T Y

H A L L

6 4 4

M A S S .

S T ,

2 - 1 4 - 2 0 2 0

L I B E R T Y

H A L L

P R E S E N T S

L A W R E N C E ,

K S

6 6 0 4 4

8 P M

HEATHERS

POSTER REFINEMENTS FOR MONDAY, WORK ON TYPE RELATIONSHIP WITH PICTURE

TRYING TO FIGURE OUT SECONDARY TYPE:

FINAL! POSTER!

PINK INK

GREEN INK

March 2 - POSTER DUE! - PLOTTER PRINT OF FINAL POSTER - BRING IN 3 FINAL SEPERATIONS TO PRINT ON RISO FOR WEDNESDAY - PROCESS BOOK DUE WEDNESDAY

BLACK INK

ACTUAL! FINAL! POSTER!

Heathers LIBERTY HALL PRESENTS HEATHERS ON FEBRUARY 12, 2020 AT 8 PM AT 644 MASSACHUSETTS ST. LAWRENCE, KS 66044

FINAL SEPERATIONS

Project brief CONCLUDING THOUGHTS GOING BACK AND READING MY INITAL THOUGHTS ON THIS PORJECT I AGREE WITH THE FACT THAT IT’S HARD MAKING SOMETHING SEEM ‘NEW’ AND ‘EXCITING’ FOR AN EXTREMELY ICONIC MOVIE LIKE HEATHERS. HOWEVER, I REALLY ENJOYED THE CHALLENGE AND OVERALL THE PROCESS OF THIS PROJECT HAS CHANGED THE WAY I LOOK AT WORKS OF ART LIKE POSTERS. I THINK THE MOST INTERESTING POINT OF THE PROJECT IS TO SEE WHAT MY INITIAL CONCEPTS AND SKETCHES AND SEE HOW FAR THEY HAVE COME. IT’S SUPER INTERSTING TO GO BACK AND TIME AND THINK HOW I THOUGHT I HAD A SOLID IDEA THREE WEEKS IN, WHEN IN REALITY I REALLY DIDN’T. I PERSONALLY LOVE HOW MY POSTER TURNED OUT AND WILL HANG IT UP IN MY ROOM!