Franchise World | Winter 2023

Expert advice on buying a franchise or franchising your business www.franchiseworld.co.uk

Winter | 2023

FranchiseWorld Covering franchising since 1978

STRONG Pilates UK targets ‘a century’ of studios with ex-cricketer at the helm Order Tiger

offers an opportunity to start an online food ordering platform

Valhallan

looking to build on the success of its first UK esports arena

Choice Hotels

unveils its first property to undergo a major transformation

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CONTENTS

STRONG Pilates UK targets ‘a century’ of studios The Australian Pilates-inspired, cardio-infused fitness studio has opened its second UK outlet, as John Hastings, UK master franchisee targets 11 studios by March 2024 with ambitions for over 100 across the UK.

6

Paris Baguette’s expansion plans for the UK and Europe Following the successful launch of its first London stores, Paris Baguette is looking for franchise partners to expand its UK and European operations with the aim of rolling out 450 units across the continent by 2036.

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Franchising in 2023: A year of resilience and growth Pip Wilkins reports that the UK franchise sector has remained buoyant in 2023 and the BFA’s focus for 2024 is to educate more people about the self-employment opportunity that franchising can offer.

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Ovenu – the 5 star rated franchise goes from strength to strength

Business Partnership is one of the UK’s leading independent business broker networks

As in previous times of economic uncertainty, consumers are turning to an oven cleaning provider to restore their cooking appliances to a near showroom condition in favour of buying from new.

If you have commercial experience, a passion for business, and the desire to help business owners achieve their dreams, the Business Partnership is looking for you to join their friendly and dedicated team.

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Activ launches two new franchise models

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Page 14 BFA HSBC British Franchise Awards 2023 winners

The award winning digital marketing company has launched two new franchises – Location Franchise and Consultant Franchise.

The winners of the BFA HSBC British Franchise Awards 2023 have been named at an awards dinner, where nearly 600 members of the franchising community gathered for the event.

Become the owner of a digital food ordering franchise in your local area

Get A Drip opens flagship clinic in London and targets 120 new outlets

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Order Tiger says its digital franchise model offers aspiring entrepreneurs an opportunity to establish their own online food ordering platform, tailored specifically for their local community.

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Get A Drip’s flagship clinic has opened and is the first of an anticipated 120 new clinics reports the franchisor, buoyed by this year’s projected company turnover approaching £10m.

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Franchise World magazine Britain’s longest-established franchise magazine, founded in 1978, covers franchising from the perspective of the two parties – franchisees and franchisors, both prospective and existing. © 1978 - 2023 Franchise World Franchise World ISSN 0144-0543 Winter 2023 - No. 239 Readers should seek advice from a qualified accountant and solicitor before parting with money, or entering into financial or contractual commitments. Information in the magazine is provided in the main by franchisors/advisors and readers should not rely upon it without having personally verified it at source. The publisher does not

4 Winter, 2023 | www.franchiseworld.co.uk

Discover the power of franchising at London’s premier franchise exhibition

With 70 per cent of prospective franchisees citing meeting brands faceto-face as an essential part of their research, The British & International Franchise Exhibition is the perfect place to unlock the potential of franchising.

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Water Babies join the global community of B Corporation businesses

Every week Water Babies teaches over 47,000 babies and children the lifesaving skill of learning how to swim through a network of franchisees across the UK, Ireland, Canada, the Netherlands, Germany, China and U.S.

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Editorial Nick Riding nick@franchiseworld.co.uk Advertising Jane Eyles info@franchiseworld.co.uk Franchise World, Highlands House, 165 The Broadway, Wimbledon, London SW19 1NE info@franchiseworld.co.uk www.franchiseworld.co.uk

make any representation about the viability or otherwise of the franchises, or advisers, mentioned and does not accept any responsibility, or give any warranty, representation or assurance that statements, conclusions and opinions expressed or implied are accurate or valid.

Page 49 True partnership is why franchising thrives during challenging times

Valhallan to build on the success of first UK arena

The UK master franchisees for the youth esports training programme are now looking for like-minded entrepreneurs to establish arenas nationwide.

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Choice Hotels unveils first property to complete major brand refresh

Choice Hotels EMEA, which describes itself as a 100 per cent franchise focused hotel company, has unveiled Comfort Hotel Prague City East, as the first property to undergo a major transformation.

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Puddle Ducks, with the aid of Knights, launches own branded pools

Knights, the legal and professional services company, has helped take Puddle Ducks to new heights by surpassing a milestone of over 50 territories and launching own branded swimming pools.

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Educational group debuts Helen Doron Spanish and MathRiders to the UK market

With over 1,200 learning centres across 40 countries, Helen Doron Educational Group is expanding its reach in the UK with Helen Doron Spanish and MathRiders.

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ADVISORY ARTICLES

Exploring new horizons: a tale of franchise adventures

Beyond the allure of croissants in Paris and gelato in Rome, there’s a complex puzzle to solve – understanding the European market. It’s not just about numbers; it’s about decoding the uniqueness of each country.

By Jack Hayes, franchisor relationship manager, d&t

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Key considerations for prospects entering a franchise brand in a fast-growth phase

Will Frankling of Kitchen Makeovers, provides his advice for prospects considering joining a franchise in a fastgrowth phase and the importance of evaluating its longevity and stability to thrive.

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Sleighing the PR game this holiday season

By maintaining, or even amplifying, your public relations activity over the festive period and into the new year, franchisors can reap significant benefits over their competitors.

By Lucy Archer, co-founder, Rev PR

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Franchise resales: Your path to a fresh start in 2024 and entrepreneurial success

Whether you’re ready to take the plunge into entrepreneurship or looking for a change from your current business endeavours, consider the advantages of franchise resales.

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By Emma Bohan, operations manager, Franchise Resales

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Cheryl Harper, managing director at Greensleeves Lawn Care, explains how franchising has proven to be a resilient and successful model, offering ambitious entrepreneurs a low-risk path to business ownership with the backing of an experienced network and an established brand.

58

How to update franchisee working practices to meet the expectations and skills of Gen Z

Adapting to attract, motivate and retain Gen Z is imperative for franchise success. By reimagining workplace practices with flexibility, collaboration, well-being and purpose as cornerstones, franchises can become employers of choice.

By Penny Hopkinson, founder, Manual Writers International

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Why franchising is your ABC to success in early years education

Paula Murphy, a mum-of-three and a multi-unit franchisee for Monkey Puzzle Day Nurseries, shares her insights on why it’s increasingly advantageous to choose a franchise over starting a business from scratch.

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Omni-channel marketing for seamless customer experience Omni-channel marketing for your franchise brand across multiple channels can offer a pitch-perfect customer experience, no matter which channel they engage with.

By Chelsea Smith, head of content, Mayfly Internet Marketing

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Q&A to put you on the right track to buying a franchise

The fundamental issues of franchising.

By Nick Riding, editor, Franchise World

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www.franchiseworld.co.uk | Winter, 2023 5

FITNESS FRANCHISE

STRONG Pilates UK targets ‘a century’ of studios with ex-cricketer at the helm S

TRONG Pilates, an Australian Pilates-inspired, cardio-infused fitness franchise has opened its second UK studio in Leicester, as UK master franchisee and former Australian cricketer John Hastings, targets 11 new UK fitness studios by March 2024.

The company’s ambition is to have over 100 studios in the UK and already has in excess of 20 locations reserved. Hastings expects to see STRONG Pilates UK replicate impressive year-on-year growth of 350 per cent seen for the franchise in its native Australia, where its network sales are £10.8m.

STRONG Pilates UK has scheduled a third studio in London’s Mayfair with further London outlets planned for Fulham, Putney and Wimbledon, in addition to locations in Belfast, Brighton, Dublin, Exeter, Market Harborough and West Bridgford.

Founded in 2019 by Michael Ramsey and Mark Armstrong, former franchisees of F45, STRONG Pilates has over 8,000 members worldwide, including more than 200 who are members of its first UK studio in Islington, London.

Hastings, who was one of the first STRONG Pilates franchisees in Australia, said: “The concept is the firstof-its-kind, and uses a patented ‘Rowformer’ machine – part Pilates reformer, part rowing machine, to provide a full-body workout that combines high-intensity with lowimpact, controlled strength training – which the UK market has been crying out for.

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“It’s incredibly exciting to be opening our second UK studio. I’ve always been a big advocate for reformer, particularly while I was playing international cricket.

I always turned to Pilates as both an injury prevention and recovery tool.”

‘The holistic health piece’ Ramsey explaining the evolution of the fitness sector and its different fitness model, said: “The industry has shifted away from 8-week challenges, dropping 10 per cent body fat and before and after photos. Our users are telling us it’s all about the holistic health piece.

“That’s what STRONG Pilates offers – it’s cardio, flexibility, mobility, strength, HIIT training, injury prevention, mental fitness and more. As a full body workout, you save on needing multiple memberships and our members see incredible results.”

With first-hand experience as a franchisee in Australia and now with the UK Master Franchise enabling him to roll the concept out across the UK, Hastings is keen to point out the opportunity for franchisees too.

● John Hastings, STRONG Pilates UK master franchisee.

with from start to finish, both onboarding and through their journeys, with over £250,000 having been invested into programming. That translates into what we think is unrivalled support as compared to other franchisors on the market – from finding locations, to fit outs, technology, our STRONG Academy for instructors and more.”

“Some studios are achieving in excess of £500,000 in revenue annually in Australia, and if anything, the biggest challenge for us here in the UK has been finding suitable studio locations given the unique specifications required.

A classic STRONG class lasts 45 minutes, incorporating a mixture of cardio HIIT training and Pilates-inspired strength and resistance training to help members develop ‘the kind of STRONG that starts on the inside and shines through to the outside’.

“We pride ourselves, however, on the level of support we provide franchisees

The most popular classes include its regular ‘STRONG Body’ session –

where participants are put through a fullbody Pilates-inspired workout, paired perfectly with high intensity cardio bursts; and ‘Pilates Only’ session – which combines dynamic movements and Pilates flows to increase both strength and balance.

STRONG Pilates UK expects to create over 1,200 jobs in the UK in-line with its studio target.

With over 50 studios across Australasia and outlets opening in the UK, the franchisor says that the brand is going from strength-to-strength globally and has committed to 70 locations in Canada and a further 11 across Singapore. n

www.strongpilates.co.uk

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BUSINESS BROKER FRANCHISE

Business Partnership is one of the UK’s leading independent business broker networks with vast experience in advising owners on the sale of their businesses.

I

f you have commercial experience, a passion for business, and the desire to help business owners achieve their dreams, the Business Partnership is looking for you to join their friendly and dedicated team.

All the Business Partnership directors were originally franchisees and now have over 60 years’ of experience between them, making this a somewhat unique franchise operation.

This means they are well aware of the challenges you may face, including knowing the changing needs of clients, adaptations in the market, as well as giving you the ‘hands-on’ operational advice necessary to deliver the service.

You will receive all the help and support you need to get your franchise area up and running as soon as possible.

Business Partnership’s regional franchise partners come from various walks of life.

Simon Tomkins (pictured right) became a regional partner in 2021, bringing with him 30 years’ of direct sales experience

to the expanding team of specialist business brokers spanning the UK from Devon to the Scottish Highlands.

Tomkins was initially employed by a franchisee, then he moved to a multinational print hardware supplier and used the experience gained in both small, family-owned and large corporate business to launch his own company in the same sector in 2004.

He first encountered Business Partnership while searching for a new business to buy and was impressed by their commitment to guiding buyers and sellers through the process and providing all the information both parties require.

Tomkins said: “When the opportunity arose to join Business Partnership as a broker, I had evaluated many businesses from the perspective of a potential buyer, and knew what I valued and what I didn’t.

“I also knew my experience and credibility in running a successful

business would bring other skills to my role as a broker, allowing me to manage sales professionally, meeting both the sellers and buyers expectations.”

One of the largest independent companies in the sector, Business Partnership has 13 regional offices offering a comprehensive brokerage service to business buyers and sellers, could you be number 14? n If you are looking for your next move, please get in touch.

t. 0207 145 0040 e. joinus@business-partnership.com w. business-partnership.com/join-us

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Advertorial

You’ll find this franchise utterly fascinating if you love business, making deals and enjoy a challenge!

BAKERY-CAFÉ FRANCHISE

Paris Baguette: A global bakery-café with expansion plans for the UK and Europe P

aris Baguette, the world-renowned bakery-café chain, has made its debut in the UK, bringing its distinctive blend of French-inspired baked goods to British consumers.

Following the successful launch of its first London stores at the iconic Battersea Power Station and on Kensington High Street, Paris Baguette is looking for franchise partners to expand its UK and European operations with the aim of rolling out 450 units across the continent by 2036.

Founded in 1988, Paris Baguette has grown into a global franchise empire with over 4,000 stores across 10 countries including Canada, U.S, Singapore, Malaysia, Indonesia, China, Korea, and continental Europe, including Paris.

Known for its high-quality, artisanal baked goods and a commitment to using only the freshest, highest-quality ingredients, the brand has become a

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● The London flagship store on High Street Kensington.

household name in many parts of Asia, as well as in the U.S, where it has over 135 franchised locations.

management team, our franchisees can expect to achieve success and grow their business.”

chefs also draw inspiration from Asian cuisine, incorporating flavours like matcha into their creations.

Food industry professionals

Paris Baguette’s mission is to reestablish the neighbourhood bakery-café as the heart of the community. The company achieves this by offering an extensive menu of over 25 premium items that are made fresh in-house throughout the day.

While Paris Baguette’s UK operations are still in their early stages, the brand has ambitious plans for expansion in the coming years. The company is seeking franchise partners to help drive growth in the UK and across Europe, with the goal of opening 450 units across the continent by 2036, including 200 units in the UK.

With its entry into the UK market, Paris Baguette is aiming to replicate its success in other parts of the world and establish itself as a leading bakery-café destination for British consumers. The brand’s UK operations will be led by a team of experienced food industry professionals, including Chief Operating Officer, Nico Gaillot, who has over 25 years of experience in the hospitality sector.

Gaillot expressed the company’s enthusiasm for expansion: “We are thrilled to be bringing Paris Baguette to the UK and to be able to share our love of freshly baked treats with more communities. We are seeking franchise partners who share our passion for quality and who are committed to creating unique consumer experiences.

With the support of Paris Baguette’s

Fresh on-site The menu includes signature three-layer cakes, bespoke baguette sandwiches, French-inspired pastries, artisan bread, and locally roasted coffee. All of these items are made with the finest ingredients and prepared fresh on-site every day, creating a perfect blend of a classic bakery, boulangerie, and patisserie.

One of the brand’s signature items is its celebration cake, a delicate layered dessert that is a favourite among Paris Baguette fans worldwide. The brand’s

“We believe that the UK is a fantastic market for Paris Baguette, and we’re looking for partners who share our passion for quality and innovation to help us expand our presence across the country,” said Gaillot. “Our franchise model is designed to help entrepreneurs and business owners succeed, and we’re excited to work with partners who are eager to bring the Paris Baguette brand to their communities.”

As part of its franchise expansion plans, Paris Baguette is also committed to sustainability and reducing its environmental impact. The brand has implemented a range of eco-friendly initiatives in its stores, including reducing waste and using renewable energy. In addition, the brand sources its ingredients from local suppliers whenever possible, supporting small businesses and reducing its carbon footprint.

Paris Baguette’s entry into the UK market comes at a time when the bakery-

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Unique product range Proven franchise concept Attractive commercial terms Franchise support Online customer ordering

PARIS BAGUETTE NEIGHBOURHOOD BAKERY & CAFÉ

No.1

Bakery Franchise

By Entrepreneur Magazine’s 2023 Franchise 500

If you're ready to join the Paris Baguette family and spread joy through the art of baking, contact them today to learn more about this exciting franchise opportunity. www.parisbaguette.uk

info@parisbaguette.uk

parisbaguetteuk

BAKERY-CAFÉ FRANCHISE

café segment is experiencing strong growth and increasing competition.

According to market research firm Euromonitor International, the UK bakery market is expected to have grown by 2.2% in 2023, driven by demand for artisanal and premium baked goods.

In addition to its expansion plans in the UK, Paris Baguette is also targeting growth across Europe, where it sees significant potential for its brand. The company is already establishing a presence in several European countries beyond France, including Belgium, Germany, Netherlands, Spain and while looking to partner with local entrepreneurs to help drive growth in these markets.

Franchise model Paris Baguette’s franchise model is designed to provide partners with the support and resources they need to succeed. Franchisees receive training and guidance on everything from store design and layout to menu development and marketing, and have access to the company’s extensive network of suppliers and vendors. They also benefit from Paris Baguette’s established brand and reputation, which helps to drive footfall and generate sales.

Additionally, franchisees receive ongoing support from the company’s management team, who are committed to ensuring the success of every franchisee and will provide on-theground support for the first 10 days of a café opening. Paris Baguette’s franchise model is also flexible and adaptable, allowing partners to tailor their stores and menus to the needs of their local communities.

The initial franchise fee for a Paris Baguette café is £50,000 for one site or £40,000 for multiple sites, with a minimum investment required of £500,000. This includes the cost of site selection, construction, equipment, inventory, and two months of training for bakers, general managers, and front-ofhouse staff. With projected annual retail sales for a Paris Baguette café ranging from £1.5m to £2m, franchisees can expect to turn a profit within three years while earning a salary during the initial years.

Franchise awards Paris Baguette has also won numerous awards for its exceptional quality premium treats and franchise model. In 2022, the brand ranked 25th in the Franchise Times Top 500 list – the most comprehensive ranking of the 500 largest franchise systems in the U.S. by global systemwide sales. This year, Paris Baguette was recognised as the No.1 Bakery Franchise by Entrepreneur Magazine’s Franchise 500.

Paris Baguette has a strong track record of success with over 4,000 stores operating worldwide, of which 3,800 are franchised. The franchise model has been particularly successful in the U.S., where the company is opening a new café every week.

Since arriving on American shores in 2005, Paris Baguette has already established 135 franchised locations, distinguishing itself as a dominant player in the bakery-café industry. Many U.S. franchisees are returning for multi-unit deals as they continue to see great success in existing locations with cafés producing upwards of $5m in revenue.

As the brand continues to expand, there are numerous opportunities for franchisees to achieve success and grow their business. Paris Baguette is actively seeking franchise partners in the Greater London area, with plans to roll out across the rest of the UK and Europe over the next several years.

The brand’s commitment to quality and innovation has earned it a loyal following among consumers around the world, and Paris Baguette is confident that it can replicate its success in the UK and Europe. As the company looks to expand its footprint in these markets, it remains committed to its core values of quality, freshness and sustainability, and to providing customers with an exceptional bakerycafé experience.

Paris Baguette’s entry into the UK market represents a significant milestone for the brand and a testament to its continued global growth. With its commitment to quality and sustainability and proven franchise model, Paris Baguette is well-positioned to become a leading player in the UK bakery market and expand its presence across Europe in the years to come.

For entrepreneurs and business owners looking to join a dynamic and innovative brand with a proven track record of success, Paris Baguette represents a compelling opportunity to tap into the growing demand for artisanal and premium baked goods and bring a unique and exciting concept to their communities. n

info@parisbaguette.uk www.parisbaguette.uk

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DIGITAL MARKETING FRANCHISE

Activ launches two new franchise models ● Katie Bullon (right) with members of the activ head office team, (from left): Tom Marley - technical, Laura Goode - communications and marketing manager, Mark Cooke marketing executive, and Richard Griffin - technical support.

A

ctiv Digital Marketing, an award winning digital marketing company, has launched two new models – Location Franchise and Consultant Franchise.

The models The Location Franchise is suitable for entrepeneurs who are driven, have a passion for business success and an interest in marketing but do not have a marketing background. Franchisees can expect to establish a physical presence in their communities serving local businesses with tailored digital marketing strategies and growing their business in an exclusive mapped area.

With the Consultant Franchise model it offers established marketing professionals the opportunity to grow their business without having to employ staff, as the franchisee will leverage its existing expertise with the support of activ’s head office team. The franchisor becomes a one-stop shop for marketing requirements, freeing up valuable time enabling franchisees to continue to secure new clients and grow the business.

Activ adds that having the gift of time to service existing clients also allows franchisees to become an invaluable asset to businesses, not only as service providers but as partners working handin-hand with clients to achieve their marketing goals.

‘The best of both worlds’ Katie Bullon, managing director of activ, said: “Franchisees with activ Digital Marketing will enjoy the best of both worlds. They will get the freedom of self-employment but the priceless, robust support of the head office.

“Our experienced professionals will serve our Location Franchisees as mentors, guiding franchisees through every step of their entrepreneurial journey. From comprehensive training programmes to ongoing support, we’ll ensure that franchisees have the tools, knowledge, and confidence to succeed in the competitive digital marketing landscape.

“The Consultant Franchise is for those already running their own marketing business but have reached a ‘pain-point’

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where they are perhaps having to turn down client work because they are unable to facilitate the work due to excessive workload. This option provides that path for growth without employing staff. We at head office can complete work for this franchisee allowing new business to be taken on.

“Becoming an activ Digital Marketing franchisee means joining a vibrant and supportive community of like-minded individuals. Franchisees are not just entrepreneurs; they are part of a family where everyone celebrates each other's successes. Franchisees have their own cheerleaders, motivating them to reach new heights in their business endeavours.” n

www.activfranchise.com

BRITISH FRANCHISE ASSOCIATION

Franchising in 2023: A year of resilience and growth, plus insights and expectations for 2024

By Pip Wilkins, Chief Executive Officer, British Franchise Association

W

hilst no one would say the last 12 months have been easy, the UK franchising sector has remained buoyant in 2023. Whilst some brands have had to work harder for their leads others have recruited record breaking numbers of new franchisees and are expecting particularly strong Q4 results.

When the franchise industry met recently at the BFA Annual Conference, WorkBuzz revealed that although they saw a 2% drop in franchisee satisfaction in 2022, overall franchisee satisfaction surged by 4% in 2023 to a record high of 78%.

Steven Frost, managing director of WorkBuzz attributes the rise to ‘profitability expectations rebounding to pre cost of living crisis times, improvements across every element of the franchisee experience and three quarters of franchisees rating their longterm prospects positively.’

One notable finding from this year was that generally, franchisee satisfaction and confidence declines by tenure, the longer a franchisee has been with a brand, the less satisfied they are. Last year however, the biggest improvement across the board was the satisfaction from the most mature franchisees. Was that due to franchisors re-engaging with the entire network as a result of Covid, not just the newer franchisees? Whatever it was, it worked.

2023 at the BFA At the BFA this year, we have been completing our foundation work on the association which began in 2016 with my appointment as our new chief executive officer. Between 2021 and 2022 we were working hard internally, to create a robust and professional association that was fit for purpose. In 2022 and 2023 it was time to make the ‘outside’ of the BFA look as polished as the inside.

This year we undertook the first rebrand of the association in 20 years and followed this up with the launch of a new website and our new tagline, ‘Discover your Tomorrow’ which we are weaving into our digital marketing and PR campaigns.

Whilst much has changed at the BFA, one thing remains the same, we are 100% committed to ethical, professional franchising and supporting everyone who falls under our membership umbrella, both franchisors and franchisees (of who we would like to see a lot more).

We are the hub of franchising and franchise education in the UK and are proud to record that 188 people have now achieved their QFP (Qualified Franchise Professional) accreditation through the BFA Academy. The academy and the educational events we offer are renowned for offering standards-based learning with tangible results that franchisors and franchisees can take back to their businesses and start implementing immediately.

Multi-unit franchisees One big change we have noticed this year is the increase in franchisors adopting a multi-unit strategy with both existing and new franchisees. Gone are the days of franchisors thinking that ‘all you get when you sell a territory to an existing franchisee is one and a half franchisees.’

Franchisors have now rapidly realised the benefit of the multi-unit ownership

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BRITISH FRANCHISE ASSOCIATION

“

We are very much looking forward to the results of our National Franchise Survey; these results, the first we have had since 2018, and with a pandemic and a major cost of living crisis during that time, will give us a snapshot of the health of the franchising sector.

model. Potentially born of a need during Covid and with funding harder for new franchisees to obtain, many franchise brands have now started actively looking for franchisees who wish to build large management franchises rather than one man in a van operations and are selling more territories internally to existing franchisees.

But what issues have our members faced over the past 12 months and what are their hopes and plans for 2024?

Three franchisors share their views.

We Love Pets Owned by husband and wife team, Ryan and Jo White, We Love Pets, founded in 2008, has 112 franchisees.

We Love Pets has been all about growth this year, capitalising on changes in the market and planning our expansion into international markets.

Sadly in 2023 we continue to face discrimination for being a franchise.

The B-Corp process requires every single franchisee to register and pay for the B-Corp process separately, despite every branch following the same model, values, and ethical approach. Local authority licensing officers view our franchisees unfavourably because they are a franchise, which has led to us forming the Pet Care Franchise Association, to give us a voice in the industry.

“

In 2024 we plan to re-focus on franchisee support – as we roll out a new system to cut their admin in half, and a programme of engagement, support, and events for them, plus we’ll be doubling down on our support team to re-engage and reignite the network.

doors or being bought out, we expect to see our market share grow and in turn, our franchisees to become busier and more profitable. We will continue our tech development and have an exciting new partnership in the works to further improve our franchisee’s profitability.

Agency Express

Sylvian Care

Winner of the Franchisor of the Year – Gold award 2023, Agency Express, founded in 1998, has 113 franchisees.

Ben Brookes, managing director, comments:

Owned by brother and sister team, Cristina Grancea and Sylviu Pop, Sylvian Care, founded in 2014, has 32 franchisees.

In 2023 we’ve seen a resurgence in the public’s interest in franchising as belts tighten people look for ways to improve their earning potential which has led to an increase in leads. On the flip side, the cost-of-living crisis has removed as many ‘good’ prospective candidates as it has brought us, as the 20% increase in basic living costs mean it’s harder for someone to take the leap into self-employment.

A lack of vehicles is also a ‘sore point’ for us with some brands giving a six-to24-month lead time. With APR rates on finance loans double what they were just two years ago, we’d love the government to think laterally and support those leaders like us who are brave enough to create jobs and earning potential.

However, we have ploughed on, launching multiple tech developments to our business management system and of course, we won Franchisor of the Year!

In 2024 we expect to see the housing market improve steadily and we also expect house prices to hold steady or rise gently, but most likely behind the rate of inflation so effectively still falling. With many of our competitors closing their

Whilst much has changed at the BFA, one thing remains the same, we are 100% committed to ethical, professional franchising and supporting everyone who falls under our membership umbrella, both franchisors and franchisees (of who we would like to see a lot more).

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2023 was a transformative year for us; we rebranded the company which enhanced our brand visibility and as a result, we took on 15 new franchisees and strengthened our support team.

The year also presented its share of challenges. Operating in a sector that serves the elderly, we were acutely aware of the impact of the cost-of-living crisis.

To sustain our operations, we had to reluctantly increase our prices which meant our services became less accessible to some who needed them the most.

We would very much like to see improved economic support from the government for social care in 2024.

We need to see comprehensive reform and adequate funding to ensure not only the well-being of the elderly but also the growth and stability of businesses like ours.

As we look forwards to 2024 our focus will remain on continually growing and improving our network.

The BFA in 2024 National Franchise Survey We are very much looking forward to the results of our National Franchise Survey being released in January 2024; these results, the first we have had since 2018, and with a pandemic and a major cost of living crisis during that time, will give us a snapshot of the health of the franchising sector. Our thanks go to NIC Services for their generous sponsorship of the survey.

NEWS

“

It’s a well-known fact that not enough people know about franchising and the genuinely great opportunities it can offer people. This isn’t news to any of us. The challenge has always been, and remains, educating people about what franchising is, before they delete our press releases or ignore our marketing or advertising campaigns.

Roehampton University – Franchise Module We are also delighted to announce that we are in talks with Roehampton University, to pilot a franchise module for their business and entrepreneurship programme.

Our aim is to pilot a BFA and franchisor supported advisory board, working closely with the university Dean, to bring franchising to life and provide opportunities for students to become franchise leaders of the future, either working in franchise networks or becoming a franchisee.

Shouting even louder about franchising It’s a well-known fact that not enough people know about franchising and the genuinely great opportunities it can offer people. This isn’t news to any of us. The challenge has always been, and remains, educating people about what franchising is, before they delete our press releases or ignore our marketing or advertising campaigns.

The challenge remains significant, but we are now building genuine PR relationships with new media outlets educating them about our sector, meaning our news is being seen by more people than ever before, a path we will continue to tread as we head into 2024.

We are also mindful of the need to win over the government and are also working towards that goal. Suffice to say, one of our main focuses for 2024 is telling more people than ever about the industry that we work in and the fantastic opportunities for selfemployment it can offer. n

mailroom@thebfa.org www.thebfa.org

Helen O’Grady Drama Academy rebrands in the UK as Drama Kids T

he children’s drama franchise, Helen O’Grady Drama Academy, has rebranded to Drama Kids in the UK. The rebrand initiative is to pave the way for an exciting and promising future said the franchisor, Trafalgar Entertainment.

Rooted in a mission to promote children’s self-development through drama worldwide, the rebrand aims to sustain its growth trajectory, driven by its strong ethos and network of franchisees.

For over four decades, Helen O’Grady Drama Academy says it has been committed to creating a non-competitive, nurturing and empowering environment where students can be themselves, thrive and develop skills that will last a lifetime.

‘A beacon of inclusivity and equal opportunities’ The franchisor adds: “As the world’s largest drama school, with over 100,000 students actively participating in classes each week, the Drama Kids rebrand will ensure it will continue to stand as a beacon of inclusivity and equal opportunities – providing a fun and engaging platform for students of all backgrounds.”

Established in 1979, Helen O’Grady

Drama Academy was acquired by the global live entertainment company Trafalgar Entertainment in 2021 and is part of the group’s education division, Trafalgar Education (TE).

Jo Scalpello, group marketing director of TE, comments: “Since joining the Trafalgar family, our academy has undergone significant developments to improve the business model and branding.

“Whilst our programme of ‘developing confidence, communication and creativity’ remains at the forefront of our operation, the new name and fun, eye-catching logo pave the way for the next chapter of the company’s history.”

Becky Goodfield, chief operating officer of Drama Kids, adds: “Whilst we are very excited by the changes to our name and logo, the heart of our programme and mission remains unchanged. Simply put, it’s a new name and logo but the same great programme.”

The Helen O’Grady Drama Academy’s global network, including Drama Kids, comprises of more than 150 franchisees operating in over 30 countries. n

www.dramakids.co.uk

www.franchiseworld.co.uk | Winter, 2023 17

DIGITAL FOOD ORDERING FRANCHISE

Become the owner of a digital food ordering franchise in your local area I

n today’s fast-paced world, more people than ever are turning to takeaways and delivery for their daily meals. The food industry has been swept up in a digital revolution, with online ordering quickly becoming the preferred method for securing a meal on the go.

In fact, the popularity of online ordering has skyrocketed so dramatically that it has all but replaced traditional phone orders, going from 0% to nearly 100% in just the past decade.

The challenge However, this shift hasn’t come without its drawbacks. The rise of online ordering and delivery platforms like Just Eat, Uber Eats, and Deliveroo, while bringing a surge of orders to local restaurants and takeaways, have also introduced significant financial challenges. These platforms charge high commissions, ranging from 14% to an astounding 35%, making them a doubleedged sword for local businesses.

The problem intensifies

The opportunity The key question we must ask ourselves is this: how can aspiring entrepreneurs not only tap into the lucrative food

Advertorial

Local businesses also face challenges beyond their control, like high inflation, rising food and energy prices, and falling real incomes. These external factors squeeze profits, pushing many businesses to the brink. Restaurants, with narrow profit margins of 3% to 5%, have limited control over these issues.

Their most feasible strategy lies in reducing the high commissions paid to third-party platforms, which are currently gnawing at their profit margins.

industry but also support local businesses and stimulate the local economy?

“

Order Tiger has pioneered a unique digital franchise model that provides an answer to this question. This model

Testimonial

The lower commissions offered to our restaurant partners allow them to offer attractive discounts to consumers. This approach fuels organic growth. We’ve had so many new customers come in through word-of-mouth recommendations – it’s been instrumental to our success. I can’t recommend Order Tiger enough! – Matt Y

www.franchiseworld.co.uk | Winter, 2023 19

DIGITAL FOOD ORDERING FRANCHISE

“

The launch of a digital food ordering franchise has consistently yielded impressive results.

Our franchise sites boast an average monthly income of £7,432, showcasing the clear profitability of this business venture.

Franchise fees and financial support Our unique digital franchise model offers a low-cost entry point to the lucrative online food ordering and delivery industry. With an initial investment of £7,000, it’s accessible to a wider range of aspiring entrepreneurs.

allows aspiring entrepreneurs in the UK to establish their own online food ordering platform, tailored specifically for their local community.

Think of it as the Just Eat or UberEats of your hometown, but with a hyper-local focus. We charge half the price of Just Eat, making it easier for you to sign up restaurants and helping them become more profitable and sustainable in the long run. With every order, you’ll earn a commission, combining the affordability of online businesses with the profit potential of food franchising.

Superior technology To outperform market leaders, it takes

more than just lower commission rates.

With Order Tiger, you gain a competitive advantage through our robust, scalable online ordering systems. Perfected over an 8-year period, our systems guarantee unmatched reliability, empowering you to compete effectively with industry heavyweights.

Proven track record The launch of a digital food ordering franchise has consistently yielded impressive results. Our franchise sites boast an average monthly income of £7,432, showcasing the clear profitability of this business venture.

Additionally, our franchise territories exhibit an average population density of 76,000.

20 Winter, 2023 | www.franchiseworld.co.uk

We offer a three-month interest-free instalment plan to ease your start-up costs. Expect to recover your initial investment within 6-12 months depending on your dedication. The royalty fee you pay covers a wide range of ongoing operational and marketing aspects, keeping your overheads low.

Return on investment comparison: digital franchise vs. traditional restaurant Opening a physical restaurant franchise is expensive. It can cost on average £150,000 just to open the doors, our digital franchise model provides a more affordable entry at twenty times less than its physical counterpart. Despite this lower initial cost, the profit potential is substantial. Franchisees can expect to earn over £80,000 in their first year of operation, similar to what you might make owning a physical restaurant franchise but with considerably less risk and stress.

What is included With our licence, we offer everything you need to go live in just 3 weeks. This includes custom-branded ordering apps and websites, dedicated support and administration team, and direct access to our proven marketing resources.

Comprehensive support We offer top-tier support designed to manage every aspect of your business operations. With your licence, you’ll have access to our 24/7 UK-based customer support team, dedicated to assisting you, your customers and your restaurant partners. Additionally, you’ll have the backing of our admin, legal, and technology teams, as well as a robust marketing network. This eliminates the need for hiring extra staffing, freeing you to concentrate solely on business expansion.

Marketing assistance and training Our industry-leading marketing support includes a wide range of social, physical, and print marketing materials proven to attract users and orders. Our in-house marketing team will equip you with all the tools needed to surpass market leaders in terms of order volume, particularly through social and Google paid advertising.

Moreover, a dedicated client success manager will provide comprehensive training to boost your local marketing prowess. Our “feet-on-the-street” approach aims to attract more customers within your target area. Our goals are in sync with yours – the more orders we help you generate, the more both parties benefit.

What we look for We’re looking for ambitious individuals to introduce online food ordering to their local community. Ideal candidates are self-starters, tech-savvy, value-oriented, and have discretionary income. Comfort with face-to-face selling is crucial as this role involves considerable outdoor sales activity.

As a franchisee, you’ll represent your company in your territory, establishing and expanding your business while dominating the local market.

Onboarding the best local and regional

restaurants through outside sales will be your focus. You’ll oversee all aspects of market performance, including sales, marketing, and customer relations.

Expansion and scaling: The secret to success Digital franchise models, like Order Tiger’s, offer easy and affordable expansion. Unlike traditional brick-andmortar businesses, expanding digitally to new franchise territories is cost-effective and straightforward.

If you want a physical presence alongside your digital platform, our model is the perfect complement.

Whether its a restaurant, takeaway, dark kitchen, or on-demand grocery delivery service like Getir, integrating these services into your local online ordering platform is seamless.

Your customer base and marketing experience from the digital platform are invaluable when launching a physical store. Access to data insights, like popular food categories or feedback from customer surveys, helps make informed decisions that drive success.

A strong foundation Our hands-on experience and intimate understanding of this business model’s efficacy come from our extensive collaboration with more than 220 marketplaces and a network of more than 4,700 restaurants. These partnerships have provided us with invaluable insights, not just about the technology and software aspects, but also the business side of things.

During our early days, we encountered various strategies – some successful, others less so. Leveraging this vast pool of experience, we now offer you a readyto-deploy business-franchise model, complete with best practices, tailored specifically for your local area.

Co-founder story Co-founders, Sinoe and Val bring to the table not only a 15-year stint in the restaurant industry as owners and managers of a Chinese takeaway franchise in London but also a combined 25 years of prowess in software engineering.

With 40 years of collective experience spanning the restaurant sector, franchising, and software development, perfectly positions them to steer a digital food ordering franchise. Their wealth of knowledge and practical experience are the bedrock of Order Tiger’s operations, making us an ideal partner in your entrepreneurial journey.

Exclusive territorial rights Your territory population will range from 10,000 to 200,000. We offer you exclusive territorial rights to our state-ofthe-art technology in your local area, ensuring your software remains secure from competition from other licenced partners.

Limited licences available Please note, the number of licences is limited. Given the high level of support we provide to each licensee, Order Tiger does not issue an unlimited number of licences. If you’re keen on launching your own online food ordering business, we strongly recommend registering your interest promptly.

Become a digital franchise owner Are you an entrepreneur seeking a riskfree business model without the physical location costs? Yearning for a flexible lifestyle? Be your own boss. Work from home. Eventually, manage your business from anywhere.

This is an exceptional opportunity for UK entrepreneurs to establish their own business in their hometown, using our innovative digital franchise model.

As a food ordering franchisee, you could become the preferred online ordering provider in your area and potentially earn £80,000 in the first year. We handle technology and marketing, you onboard the restaurants.

Our digital franchise model offers an affordable, low-risk entry into the food industry, complete with financial support and a quick return on investment.

Interested? Book your free one-to-one demonstration. n

franchise@ordertiger.com www.ordertiger.com/franchise

www.franchiseworld.co.uk | Winter, 2023 21

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NEWS

Winners of the ‘Oscars of franchising’ are...

T

he winners of the BFA HSBC British Franchise Awards 2023 were named at an awards dinner held at The Vox Conference Centre in Birmingham, where nearly 600 members of the franchising community gathered for the event.

Next Generation – Brandon Akerman, ChipsAway

Known as the ‘Oscars of franchising’, the awards, sponsored by HSBC, celebrated the success of franchisors and franchisees in the UK.

Single Brand HSBC Best in Class, Multi Unit – Suhail Rehman, Home Instead

Franchisor Awards

Special Judges Award – Angelina Mouralidarane, Iceking

Franchisor of the Year category ● Gold – Agency Express ● Silver – Driver Hire ● Bronze – InXpress Lifestyle – Extra Help Leadership and Culture – Revive!

Brand Awareness – Water Babies Emerging – joint winners: Canopy and Rise Trailblazer – Water Babies

Franchisee Awards Lifestyle – Jen Fisher, Mini First Aid

Community Focus – Diljit Brar, Costa Coffee Trailblazer – Siva Kugathas, ServiceMaster Clean

Multi Brand HSBC Best in Class, Multi Unit – Raja Adil, The Adil Group

Franchisee People’s Choice – Siva Kugathas

Comments Pip Wilkins, chief executive of the British Franchise Association (BFA), said: “Our huge congratulations to all the winners. We had some fantastic entries this year and these winners really stood out from the crowd.

“We would like to thank them for being

such great ambassadors of the BFA and for representing the very best in UK franchising.”

Gillian Morris, UK head of franchise, commercial banking at HSBC UK added: “The diversity of franchising on display at the awards ceremony – across so many brands and sectors – demonstrates the strength and reach of the industry.

“Choosing a winner is never easy and I’d like to join Pip in thanking everyone who entered and send our warm congratulations to all the winners on these very well-deserved awards.” n

www.business.hsbc.uk/hsbc-franchising www.thebfa.org

“

The diversity of franchising on display at the awards ceremony – across so many brands and sectors – demonstrates the strength and reach of the industry.

www.franchiseworld.co.uk | Winter, 2023 23

HEALTH AND WELL-BEING FRANCHISE

Get A Drip opens its flagship clinic on London’s iconic King’s Road ‘Broadening out our offering to encompass over 40 state-of-the-art health and wellness technologies, we are just getting started – we are truly committed to providing consumers with the most innovative technologies to enhance their well-being.’

G

et A Drip, a UK provider of health and well-being treatments, has announced the opening of a flagship clinic in London on the King’s Road, Chelsea – the first of an anticipated 120 new outlets.

The franchisor reports that it is looking to scale the brand significantly, buoyed by projected turnover this year approaching £10m, near tripling the previous year’s audited turnover of £3.6m.

Get A Drip currently has 29 clinics across the UK and Europe, and estimates that its expansive UK rollout will create over 360 new jobs in the next two to four years.

“

The King’s Road clinic offers innovative treatments, including the launch of two

new cutting-edge technologies – Get A Drip’s Hyperbaric Oxygen Therapy and Infrared Sauna – featuring alongside leading intravenous (IV) Drip treatments and Booster Shots, Cryotherapy, Ozone Therapy, Photobiomodulation/Red Light Therapy, Compression Therapy, Vitamin D testing and blood testing.

Richard Chambers (left), chief executive and founder of Get A Drip, hailed the opening as a landmark moment for the company: “The arrival of Get A Drip on the reputable King’s Road will provide our customers with the most extensive access to leading health, wellness and diagnostic treatments under

Healthcare has become highly congested with digital offerings, and there is a gap in the market when it comes to physical face-to-face offerings.

24 Winter, 2023 | www.franchiseworld.co.uk

one roof, essentially creating a ‘onestop-shop’ for all your wellness needs.

“This opening is a proud moment for everyone associated with the business.

Coupled with our wider growth ambitions, it’s an exciting step for us, as we look to provide the highest quality services to customers across the globe in the years ahead.”

Get A Drip reports that more than 65 medical professionals have administered over 100,000 treatments to date with the company seeing an 86 per cent customer return rate.

Chambers continues: “In the last five years, people have become significantly more health conscious, seeking preventative, holistic health and wellness solutions more than ever.

“Healthcare has also become highly congested with digital offerings, and there is a gap in the market when it comes to physical face-to-face offerings,

NEWS

something Get A Drip is passionate to provide and make more accessible.

executing on our principal goal to democratise the IV Drip space.

“There is only so much that can be done online or via the post, and it’s our aim to ensure that every client who uses one of our personalised services benefits from the very best experience and care.

“Alongside this, we’re now taking that to the next level. Broadening out our offering to encompass over 40 state-ofthe-art health and wellness technologies, we are just getting started – we are truly committed to providing consumers with the most innovative technologies to enhance their well-being.”

“Whether that be in our core clinics, through our mobile clinics or at-home testing products, I think ensuring the highest standard is met every time has been a big contributing factor to our customer return rate and our broader success.”

Business catalyst The idea behind Get A Drip was born in 2010 when Chambers was diagnosed with type 1 diabetes on his 18th birthday.

Three years later, he suffered complications that took him on a sevenyear journey in and out of hospital due to a weakened immune system.

Overwhelmed by the benefits of his IV treatment aiding his recovery it became the catalyst for him setting up the business.

Get A Drip’s first clinic opened in 2017 in London at Boxpark, Shoreditch, offering the most accessible Vitamin Drips and Booster Shots and in 2019 it launched a DNA testing service analysing genetic responses to nutrients to offer a personalised IV Drip based on customers’ unique genetic makeup.

Reflecting on Get A Drip’s journey, Chambers said: “The trajectory we’ve enjoyed since setting up the business six years ago has been extraordinary. During that time we’ve made huge strides,

Organisational structure Despite Get A Drip’s continued growth, the company said it has not come without challenges, which last year forced it to re-evaluate its organisational structure to ensure scalability in terms of systems, capital, staffing, and more.

Chambers adds: “We’re fortunate to have the guidance of seasoned advisors like Tony Buffin, formerly chief executive of Holland & Barrett and a newly appointed chief operating officer, Spencer Grout, who brings three decades of experience across sectors including retail, medical, and franchise expansion.

“The future looks bright for Get A Drip.

Our goal remains the same – to provide industry-leading health and wellness treatments at the most accessible price points as we continue to expand both in the UK, and internationally.”

To ensure the safety of customers all of the clinics in the UK are Care Quality Commission registered and Get A Drip clinics only employ registered nurses, doctors, pharmacists, dietitians and nutritionists. n

www.getadrip.com/franchise

Looking to take your franchise into Europe?

FOR franchisors serious about expanding into Europe, this is a golden opportunity. Join us on February 1st 2024 at the Hilton London Olympia for a European event that’s not to be missed, reports d&t.

Explore the intricacies of overseas expansion with expert insights covering legal, commercial, and funding aspects.

This event, hosted by multi-awardwinning firm d&t chartered accountants, and proudly sponsored by Hamilton Pratt – Europe’s premier franchise law firm, is your passport to success.

Listen to industry titans. John Pratt from Hamilton Pratt, franchise expert David Borgel from Franchise World Link, and partner Grégoire Toulouse from Taylor Wessing will join international keynote speaker, WHSmith best-selling author, entrepreneur and d&t joint chairman Carl Reader to share their wealth of knowledge. Prepare for a deep dive into strategies for successful international franchising.

Don’t miss this chance to connect, learn, and pave the way for your franchise’s global success.

Date: 1st February 2024 Time: 12 – 4pm including light lunch Venue: Olympia Lounge, Hilton London Olympia. A mere 2-minute stroll from the bustling Olympia Exhibition Centre.

For more information visit: www.team-dt.com/uk-europe or email claire.rowlands@team-dt.com. n

www.franchiseworld.co.uk | Winter, 2023 25

Ovenu - The UK's original oven valeting franchise.

No experience necessary in depth oven valeting and business operation training Recession proof business Enquiries from day one Exclusive territory Bespoke, unique cleaning products generating spectacular results Van based = low overheads Get involved from £7,400 + VAT Family run since 1994 Continuous specialist support

Benefit from 40,000+ client reviews & testimonials for our specialist service

Find out more 01189 743 911 or via ovenu.co.uk/franchise

OVEN CLEANING FRANCHISE

Ovenu – the 5 star rated franchise goes from strength to strength I

t would be easy to think that, in strange economic and trading conditions, services such as oven cleaning would suffer as a result.

Not so at Ovenu, the UK’s original, expanding and pioneering, 100 per cent eco-friendly domestic oven cleaning service.

Consumers across the UK are viewing the Ovenu service as saving them hundreds of pounds and regarding the cost of having the service provided for them as almost incidental.

‘Superb value for money service’ In fact a huge percentage of the near 42,000 delighted client reviews online suggest that the company offers ‘a superb value for money service’. The same is borne out on the Trustpilot platform with Ovenu being rated as ‘Excellent’.

Following a record breaking level of enquiries both month-on-month and year-on-year throughout the summer of 2023, new clients throughout the UK are now clambering to book an appointment before Christmas.

Ovenu’s CRM system Existing clients, however, have no such worries as many will have booked an appointment last year for Christmas 2023. And, they will be getting an automated set of reminders via the unique Ovenu customer relationship management system (CRM) to make sure they do not forget.

● Barrie Neilon

The CRM system was introduced to all of the current franchisees back in 2016, ahead of the new GDPR, PECR and Data Protection Law changes. This made sure that the franchisees were covered, legal and compliant.

The same system was recently hailed as ‘brilliant’ by Barrie Neilon, the latest franchisee to join the Ovenu network at the beginning of October, 2023.

As Neilon points out: “Having a system in place that takes care of all your admin is just brilliant. It stores all of my client data safely and securely; something that my clients are legally entitled to.

“All of my job appointments are stored electronically in a system that I have access to 24/7/365 and on any device. I don’t need to waste time sending things out manually as our system does it all for me – bookings, reminders, invoicing – all giving me a great work/life balance.”

Comments of the founder Rik Hellewell (right), Ovenu founder and managing director, adds: “All of our franchisees, new and old, are now fully understanding and appreciating what it means to have a ‘best in class’ CRM system along with a good grasp of what can be done with accurate data.

“Our system has undergone numerous revisions and updates up to now and we will always bring additional features and benefits to the system as time goes by.”

Hellewell continues: “Our franchisees have never been busier as our system is in constant contact with existing and potential clients. We now have thousands of forward booked appointments for our regular clients and after a couple of communications through this summer to clients we had not heard from for a little while, pulled in just shy of £250,000.

“Now that we have all of these facets in play along with the highest ranking, local web pages and an abundance of telephone enquiries, we are set fair for the remainder of 2023 and into 2024 to expand our network exponentially.

“We have a number of exclusive territories available both brand new and well-developed ongoing concerns.” n ● If the Ovenu franchise is of interest, call Rik Hellewell on 01189 743 911 or email franchise@ovenu.co.uk.

www.franchiseworld.co.uk | Winter, 2023 27

Advertorial

As in previous times of economic uncertainty, consumers are turning to the ‘cleanest and greenest’ oven cleaning provider to restore their cooking appliances to a near showroom condition in favour of buying from new.

TheBritish&International FranchiseExhibition

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2 & 3 February 2024 | Olympia London

It’s time to be your own boss Leading franchise brands | 50+ free talks | One-to-one expert advice Exhibitors include*:

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*Correct at time of press

Book FREE tickets at FranchiseTickets.co.uk

THE BRITISH & INTERNATIONAL FRANCHISE EXHIBITION

Discover the power of franchising at London’s premier franchise exhibition ith 70 per cent of prospective franchisees citing meeting brands face-to-face as an essential part of their research, The British & International Franchise Exhibition is the perfect place to unlock the potential of franchising.

This event caters to all future franchisees regardless of age or the stage they’re at on their franchise journey. The Spotlight On Franchising Investor Survey revealed that the proportion of younger franchisees is increasing year-on-year.

Franchising provides an unrivalled opportunity to run your own business – with the ongoing training and support of an established brand. Taking place at Olympia London, on 2nd and 3rd February 2024, the UK’s flagship franchise exhibition offers a unique chance to meet the teams behind leading franchise brands from across a vast range of industries and sectors. These include Anytime Fitness, Black Sheep Coffee, Leaflet Delivery UK, Subway and Tutor Doctor, plus many more.

The majority of visitors to the franchise exhibitions are now aged between 25 and 44, demonstrating that a younger demographic is on the search for sustainable ways to control their future and improve their quality of life.

Franchising offers a credible roadmap towards this goal.

The British & International Franchise Exhibition brings together an array of business opportunities, from management to hands-on, premisesbased operations to working from home – there’s a franchise to suit any budget, interest or ambition. Immerse yourself in the world of franchising, meet leading franchise brands, get one-to-one advice from top industry experts and watch a packed programme of free talks – all under one roof.

Lower investment levels The exhibition will showcase a wide variety of franchise opportunities and investment levels starting from less than £10,000 in The Low-Cost Franchise Showcase. This area features brands with lower investment levels – the ideal starting place for budding entrepreneurs but have limited upfront investment capital available.

“

A relatively new feature at the exhibition that has been well received in recent years is The International Franchise Pavilion, showcasing overseas brands looking to expand into the UK market.

This has the attractive benefit of offering investors the chance to become an early adopter of a brand, getting ahead of the competition and making their mark in a new business venture.

It can be a daunting and often quite challenging prospect to know where to start your research into the franchise industry. The British & International Franchise Exhibition is second to none when it comes to learning about franchise opportunities.

Comprehensive seminars There’s so much more to this unique event, offering you free advice and guidance in the comprehensive seminar programme. Wherever you are on your franchise journey, from learning how the model works to actively researching your

Wherever you are on your franchise journey, from learning how the model works to actively researching your investment options, the packed schedule of more than 50 free talks has something to offer everyone. www.franchiseworld.co.uk | Winter, 2023 29

Advertorial

W

THE BRITISH & INTERNATIONAL FRANCHISE EXHIBITION investment options, the packed schedule of more than 50 free talks has something to offer everyone.

their current business, some with a view to becoming franchisors themselves. The event’s Grow Your Own Business area is the perfect place to obtain insights and knowledge about whether your business might be at the right stage to franchise.

Exhibitors featured include Clear Course Payments, Indeed, Socialhandler and many more.

Visitors will gain an in-depth understanding of the business model, learn more about the latest industry trends and get practical tips on everything it takes to become a franchise owner.

The unparalleled line-up includes representatives from many established brands, franchise experts and successful franchisees, alongside a series of educational seminars from the British Franchise Association (BFA) who exclusively support the event. Seminar titles include ‘How to Franchise Your Business’ and ‘An Introduction to Franchising’ – perfect openings for both potential franchisees and franchisors.

Franchisee success stories Attendees can also gain valuable insights from industry-leading experts in the ‘Franchise Insights Panel Sessions’ and ‘Real Franchise Stories’, where they can benefit from these first-hand accounts from successful franchisees who have experienced it all.

Franchise owners from multiple successful brands will share the secrets of their success in these Q&A sessions, such as why they chose to invest, what they have learnt along the way and what they might do differently next time.

Recognisable food and beverage brands such as Burger Boi, Fireaway Pizza and Subway will featured in these sessions to name but a few.

Franchise your business This event attracts a range of visitors including those who are looking to grow

One of the most popular features of the exhibition is the free, one-to-one advice served up by a cross-section of industry experts. These sessions are all designed to help future franchisees take the next steps on their franchise journey, and feature specialists such as the BFA, finance providers, lawyers and consultants who will all offer complimentary face-to-face advice throughout the event.

Learn more about your funding options from specialist lenders, get essential legal guidance and benefit from impartial wisdom from BFA representatives to help you make an informed decision about your future in franchising.

One highly exclusive area of the exhibition, for existing franchisees with ambitions to expand their portfolio, is the Multi-Unit Franchise Conference – and networking drinks event – running parallel to the exhibition. This is an incredible opportunity to hear from established franchisees and representatives from leading brands as they discuss the do’s and don’ts of creating a multi-unit portfolio. Network with those right at the forefront of the franchise industry and understand just what it takes to build an empire.

Tracy Shah, Managing Director of Venture Marketing Group, the exhibition organiser, comments: “The exhibition will house everything a prospective business owner needs to kick-start their entrepreneurial journey – an inspiring line-up of franchise brands and insights from industry thought-leaders, plus a wealth of expert advice under one roof.” ● Tickets to the event are free but must

be pre-booked online to ensure easy entry. For more information about what’s going on and to book your free ticket, visit FranchiseInfo.co.uk. n

30 Winter, 2023 | www.franchiseworld.co.uk

HOME CARE FRANCHISE

‘With the right vision, motivation, and support, age becomes inconsequential’ Our Farnham franchisees, Andrada and Claudiu, are the perfect example of how you can follow your ‘vocation and calling’ in care, reports Sylvian Care, the home care franchise.

A

s we are in winter, our elderly population are feeling the ‘cold grip’ of something even more terrible: loneliness.

People are living longer lives, which is obviously a good thing, but the flipside is that so many more are spending long years in solitude, and loneliness is one of the biggest challenges older people face when it comes to both their physical and mental health.

So many are desperately crying out for that essential human connection, but stepping up to answer this call are our extraordinary duo Andrada (28), and Claudiu (37), who are breaking the mould and exceeding even our high expectations with their new franchise.

Sylvian Care Farnham in Surrey, recently received their registration with the Care Quality Commission (CQC), signifying its readiness to bring unparalleled care services to the elderly in the Farnham region. While this is of vital importance to any care business, what makes this particular franchise truly special is their story.

Andrada and Claudiu didn’t start out with a plan to follow a career in care.

Graduating with degrees in Management and Psychology, respectively, they did not follow their classmates on the usual corporate routes, but chose a very different path instead.

Their journey began while supporting themselves through their studies by working in care. What was initially just a job, soon blossomed into a deep-rooted passion, and it soon became clear to

them both that this was a transformative experience. Home care was to become not just a new career for them, but a true vocation and calling which would lead them to starting their own business.

Care industry potential Their story is not just inspiring, but also emblematic of the vast potential the care industry offers. Youthful enthusiasm, combined with the foundation of their academic backgrounds and on-the-job experience, gave the duo a fresh, innovative perspective on care which is serving them incredibly well in their new endeavour. They stand as a true testament to the fact that with the right vision, motivation, and support, age becomes inconsequential.

Sylvian Care’s mission has always been to offer more than just care. We aim to create an unparalleled care experience built on the power of human connection.

We believe in understanding every individual’s unique needs, preferences, and aspirations, ensuring that the care provided is designed to foster happiness, dignity, and purpose.

Andrada and Claudiu, driven by this very mission, are now poised to make a significant impact in their local community in Farnham. Their story is a wonderful example of how taking the road less travelled can lead us to

“

We believe in understanding every individual’s unique needs, preferences, and aspirations, ensuring that the care provided is designed to foster happiness, dignity, and purpose.

● Andrada and Claudiu

extraordinary new discoveries about ourselves and our abilities, creating wonderful new opportunities in our careers. Now on their own true path, their passion and commitment will help elevate providing care into a mission to forge life-changing connections.

Are you inspired by Andrada and Claudiu’s journey? Do you see yourself making a difference and craving to be a part of such a fulfilling mission?

Sylvian Care invites you to consider joining our growing franchise community. With the unbeatable combination of a proven business model and the fulfilling opportunity to make genuine connections, Sylvian Care could be the opportunity you’ve been waiting for to make a positive change in the lives of those most in need – and your own. n

www.sylviancarefranchising.co.uk

www.franchiseworld.co.uk | Winter, 2023 31

SWIMMING SCHOOL FRANCHISE

Water Babies has fundraised over £5m for Tommy’s, the pregnancy and baby loss charity, and is taking the lead on how the sector can create more sustainable practices to protect the environment.

Water Babies join the global community of B Corporation businesses

T

he baby and toddler swimming school franchise, Water Babies, is now a B Corporation (B Corp) certified

by B Lab, the not-for-profit network behind the B Corp movement, joining a global community of businesses that

meet high standards of social and environmental impact.

Every week Water Babies teaches over 47,000 babies and children the lifesaving skill of learning how to swim through a

32 Winter, 2023 | www.franchiseworld.co.uk

network of franchisees across the UK, Ireland, Canada, the Netherlands, Germany, China and U.S. Water Babies is aimed at families of all shapes, sizes and blends and is dedicated

It has also fundraised over £5m for Tommy’s, the pregnancy and baby loss charity, and says as an industry leader in the world of swimming it is taking the lead on how the industry can create more sustainable practices to protect the environment.

‘Building a better world, together’ to giving children a better start and brighter future, both in and out of the pool.

One of the initiatives the company has put into action to use its platform for good is its charitable foundation, The Children’s Alliance, which shares the gift of water education and access to water to as many families as possible.

This can be in the form of specialist swimming lessons for children with special educational needs, making swimming an inclusive sport through the provision of swimwear, or access to specific water sports that can help with mental health issues.

In 2023, Water Babies through its charity the Children’s Alliance is working with the Leigh Trust, a group of five primary schools, to provide burkinis and appropriate swimwear to Muslim girls and boys in inner city Birmingham. This will removes a barrier to swimming and allow Muslim children to enjoy the water and access sport freely and with confidence.

Tamsin Brewis from the Children’s Alliance, says: “We’re thrilled to be able to support the Leigh Trust. It will be a great experience to see the impact we have on the families which the Leigh Trust supports.

“We’ve met and spoke to some people where none of the women in their family swims, so it’s great to see how the initiative to provide burkinis and towels can make such a difference to communities.

“Swimming is a leveller, and a way to relax and supports a healthy lifestyle. We hope with similar opportunities in place we can continue to provide a safe and supportive space, as well as appropriate clothing, for children and young people to enjoy the water.”

With a strong sense of purpose and dedication to providing water education and life skills in the early years, Water Babies says it has campaigned to achieve policy change at government level to promote the health and wellbeing of children.

Howard Harrison, chief executive of Water Babies, commenting on becoming a B Corporation, said: “As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact.

“As the industry leader within baby swimming, we have a responsibility to work with our sector to ensure we’re continuously improving and driving collective action to ensure we’re building a better world, together.

“Children are at the heart of everything we do, and a B Corp certification recognises our commitment to putting social and environmental change at the centre of our business, sourcing sustainable solutions for a better future.

Our certification is just the beginning of our journey, and we have plans in place to ensure we achieve our future goals.”

Water Babies joins more than 1,300 B Corps in the UK committed to positively impacting all stakeholders – workers, communities, customers, and our planet. n

www.waterbabies.co.uk

www.franchiseworld.co.uk | Winter, 2023 33

www.stockcheck.co.uk

www.stocktakeuk.co.uk

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Earn over £50,000pa working the hours that suit you.

Our franchisees have experience of the F&B market and are looking for an opportunity to earn more while enjoying better working hours and a better work-life balance.

Benefits of the Stocktake UK Franchise include:Our top Franchise partners earn over £125,000pa Work regular hours Monday to Friday Be your own boss, build your own business Low initial investment (from £11,999 + VAT) all training and equipment included Regular flow of leads from our Head Office to help you grow Work in the hospitality industry without long shift and unsociable hours

We have over 20 years experience in the industry, with many franchisees operating their business for over 10 years. Follow the QR code here to find out more.

Contact Head Office On: 0800 027 4128 Or Email: info@stocktakeuk.co.uk © Stocktake UK Limited. Gillow House, Broughton Hall, Skipton. BD23 3AN

ESPORTS EDUCATION FRANCHISE

Valhallan’s UK master franchisees to build on the success of first UK arena F

ollowing the successful launch of the first British Valhallan arena in Ealing, West London, Amit Sra and Vivek Behl have secured the UK master franchise for the youth esports training programme and are now looking for like-minded entrepreneurs to establish arenas nationwide.

Valhallan launched in the U.S. last year, recognising the lack of existing programmes that showed young people and parents that video games could enrich lives and create a community.

With the increasing demand for esports and with 9 out of 10 children in the UK playing video games, the master franchisees saw the demand for dedicated esports education that teaches gaming and life skills in a fun, safe and inclusive space.

Sra said: “We were thrilled to witness the overwhelming response following the successful launch in Ealing. It’s clear that our youth-focused esports training has struck a chord with young gamers, underscoring the value that the Valhallan programme brings to their gaming experiences.

“In the UK, where a significant number of young people are actively engaged in video games, there’s a prime opportunity for entrepreneurs who share our vision to tap into this demand. We believe the potential for Valhallan across the country is truly promising.”

● Vivek Behl (left) with Amit Sra.

Valhallan’s year round programme for gamers sees players joining a team and meeting once a week to improve their skills through coaching and competitive play. Gamers compete with local teams and the top teams play in annual competitions. There are also holiday camps and workshops for children to help boost their skills or try something new in a fun and social environment.

significantly contribute to the growth and success of new franchisees.

In a bid to bolster franchisee support and drive success nationwide, the UK franchisees said they have forged partnerships with the technology group Tactus and Rev PR.

“Along with the experts we’ve forged collaborations with, our collective knowledge and shared passion for youth esports is crucial for driving the need for dedicated arenas across the country. We are well positioned to bring Valhallan to new communities in the UK.” n

Behl adds: “Their expertise and reputation within their respective fields are invaluable assets that we believe will

“We will also be exhibiting at multiple esports industry and franchising events in the coming months, with strong interest already from potential franchise partners in Manchester, Essex and West London. This is a pivotal and exciting time for us.

www.valhallan.com/franchise-uk

www.franchiseworld.co.uk | Winter, 2023 35

FOOD AND BEVERAGE FRANCHISE

Tim Hortons to expand UK estate with launch of a new franchise model T

im Hortons, the Canadian beverage led quick service restaurant brand has announced plans to launch a new franchise model in the UK. The new model will support the brand in expanding its current portfolio of 75 restaurants, by growing its national reach to new towns and cities across the UK.

Originally launched in the UK in Scotland in 2017, Tim Hortons says its new franchise model follows five years of a test and learn phase that has created a refined operating model and robust infrastructure that will support new franchisees and help to expand the business from a strategic standpoint.

New franchise partners will have the opportunity to develop and open both Tim Hortons ‘drive-thru’ and high street restaurants and partner with a coffee brand that has nearly six decades of franchise experience – with over 1,500 franchisees in Canada, China, India, UAE and Mexico.

Consumer demand for the brand in the UK over the last six years has been high said the franchisor, with each store launched seeing huge demand from customers with even some fans camping

‘Tim’ Horton

Miles Gilbert ‘Tim’ Horton, the co-founder of the brand, was a Canadian professional ice hockey defenceman who played 24 seasons in the National Hockey League (NHL).

In 2017, Horton was named as one of the 100 Greatest NHL Players in history.

36 Winter, 2023 | www.franchiseworld.co.uk

outside restaurants for up to 40 hours ahead of opening. The Park Royal London opening in 2022 was one of its most successful globally in the past five years, where it experienced queues of hundreds of cars lined up for its ‘drive-thru’.

‘Support of loyal fans’ Kevin Hydes, chief commercial officer of Tim Hortons franchise in the UK, said: “The reception to Tim Hortons here in the UK has been nothing short of extraordinary. The brand has only grown in demand thanks to the support of loyal fans and excited newcomers ever since we opened our first restaurant in Glasgow back in 2017.

“Serving our guests the highest quality, range of beverages, donuts and made-toorder food that suits all parts has been our main priority, and now we also want to take Tim Hortons to more local communities across the nation at pace.

We’re confident that our franchise model will be core to us achieving this goal.

“We are looking for expert operators from across the UK with a proven record of delivering brand standards, delighting customers and driving commercial growth.

“With every opening exceeding commercial expectations, we are

confident that our strong market position – being the third largest coffee brand in the world – and our unique customer proposition of a beverage led, quick service restaurant will be of huge interest and will provide commercial value to our franchise partners.”

Capp, hot and cold speciality drinks and fruit smoothies, grilled Panini and classic sandwiches, wraps and soups. Its freshly baked goods on offer include the ‘Timbit’ (mini doughnut style cake balls) that it introduced in 1976 and refers to them as a ‘Canadian icon’.

Tim Hortons says it appeals to a broad range of consumer tastes, with a menu that includes its signature coffee Iced

Founded as a single store in Ontario, Canada in 1964, Tim Hortons now has more than 4,700 restaurants across its network. The company opened 31 outlets in the UK in 2022 and with its new franchise model it is set to continue expanding its UK estate by seeking new franchise partners, as well as continuing to open corporate stores. n

“

We are looking for expert operators from across the UK with a proven record of delivering brand standards, delighting customers and driving commercial growth.

www.timhortons.co.uk/franchising

www.franchiseworld.co.uk | Winter, 2023 37

‘s

UK to EUROPE FRANCHISE

t n e v E

Hosted by d&t Chartered Accountants 1st February 2024 - 12 til 4pm Hilton London Olympia Special guests

Grégoire Toulouse Taylor Wessing

David Borgel Franchise World Link

John Pratt Hamilton Pratt

Sponsored by

Join us on 1st February for our in-person UK to Europe event. Our expertise in navigating financial tides ensures a smooth journey from UK shores to European success, helping your franchise swim confidently in new waters. d&t and Guest Speakers will discuss the benefits of the European Market and how to go about growing your brand across the Channel as well as covering everything Legal, Commercial and Funding. Limited Availability. Scan the QR code for more details or visit www.team-dt.com/uk-europe.

ADVICE FOR FRANCHISORS

Exploring new horizons: a tale of franchise adventures

By Jack Hayes, Franchisor Relationship Manager, d&t

E

mbarking on a journey beyond borders isn’t just a leap for a franchise; it’s a thrilling odyssey into the diverse tapestry of European markets; a grand adventure, where UK franchises don their explorers’ hats and set sail to conquer the hearts and appetites of the European populace.

Meet the maestros Take Costa Coffee and that familiar aroma of freshly brewed coffee wafting its way to the cobbled streets of Paris, the bustling markets of Berlin, and the romantic alleys of Rome. Costa didn’t just export its coffee; it brought a piece of its essence, carefully adapting to local tastes and becoming a cherished part of European mornings.

Consider Subway, the sandwich artist’s haven, crafting its way into the hearts of Europeans one ‘footlong’ at a time. It’s not just about sandwiches; it’s about embracing the art of customisation, a concept that resonates across borders, from London’s busy streets to the laidback cafés of Barcelona.

Another example, Anytime Fitness, the beacon of 24/7 health commitment, didn’t just export its treadmills and dumbbells. It exported the idea that wellness knows no boundaries. Picture fitness enthusiasts in Amsterdam, Madrid, and London, all united in their pursuit of a healthier lifestyle, thanks to a franchise that understands the universal language of well-being.

Cracking the code of European markets Beyond the allure of croissants in Paris and gelato in Rome, (yes, I am generalising to make the point) there’s a complex puzzle to solve – understanding the European market. It’s not just about numbers; it’s about decoding the uniqueness of each country.

In the dance of regulations, accountancy firms play the role of seasoned choreographers. They ensure franchises waltz through the legal intricacies, tango with tax regulations, and pirouette gracefully through financial planning.

As our franchises conquered European landscapes, they didn’t just adapt; they embraced the local culture. Costa learned the art of a perfect espresso in Italy, Subway perfected baguette-fillings in France, and Anytime Fitness became fluent in the language of yoga retreats in Spain.

Behind the scenes, the unsung heroes were the accountancy firms. They were the wizards who turned financial complexities into magic tricks, ensuring that our franchises not only survived but thrived in new territories.

Navigating storms and celebrating victories International expansion is no smooth sail. It’s a journey through stormy seas and uncharted territories. Accountancy firms act as the compass, guiding franchises through the unpredictable waves of regulatory requirements and economic conditions.

Yet, in every challenge lies an

opportunity. Every successful transition is a victory celebration, not just for the franchise but for the collective efforts of those who believed in the dream of reaching new shores.

Embracing the European mosaic Let’s delve deeper into the intricacies of the European mosaic. Each country is a brushstroke, contributing to a masterpiece of diversity. Take Germany, for instance, where efficiency is not just a concept but a way of life. Franchises stepping into this realm must align with the precision of a well-engineered machine.

Italy, on the other hand, is a canvas painted with passion and tradition. It’s a place where the warmth of a welcoming espresso can make or break a business deal. Navigating these nuances requires more than a business plan; it demands a cultural immersion, and here’s where franchises find themselves dancing to a different tune.

In Spain, the rhythm of life is marked by siestas and vibrant celebrations. Imagine a fitness franchise introducing a 24/7 concept in such a setting – it’s not just a business decision; it’s a cultural adaptation that speaks to the Spanish heartbeat. ➥

About the author Jack Hayes is Franchisor Relationship Manager at award-winning accountancy firm, d&t. d&t has worked with over 100 franchise networks and over 2000 franchisees. During his many years working within d&t, as a qualified accountant, he has worked with some very well-known household names within the franchise industry.

Paired with his current role, Hayes has the tools to help franchisors and franchisees alike. Alongside the variety of services that d&t has to offer, he has helped franchise brands across the UK and their networks to increase franchise efficiency through expert accountancy advice.

jack.hayes@team-dt.com www.team-dt.com

www.franchiseworld.co.uk | Winter, 2023 39

ADVICE FOR FRANCHISORS

The romance of expansion The expansion journey is not just a series of strategic moves; it’s a romance with the unknown. Every market entered is a courtship, where the franchise introduces itself, learns to dance to the local rhythm, and eventually becomes part of the intricate make-up of that particular market.

Subway’s journey through Scandinavia is akin to a Nordic saga. It’s not just about selling sandwiches; it’s about weaving a narrative of freshness and sustainability, aligning with the values that resonate with the environmentally conscious Nordic population.

Celebrating victories: the franchise’s ode to success Every triumph in international expansion is not just a victory for the franchise alone; it’s an ode to collaboration. It’s the coming together of the franchise’s vision, the adaptability of the brand, and the strategic guidance of the accountancy firm. Together, they celebrate the milestones – the opening of a flagship store in Milan, the recognition at a prestigious French culinary festival, or the establishment of that wellness retreat in the Spanish countryside.

The flip side As we’ve navigated the thrilling journeys of UK franchises expanding into Europe, let’s now turn our attention to the enchanting story of international businesses setting their sights on the UK. The British Isles, with its rich history, diverse culture, and dynamic economy, beckon ambitious entrepreneurs from around the globe.

“

The charm of the British Isles Imagine a bustling tea shop in Tokyo or a tech-startup in Bangalore harbouring dreams of establishing a presence in the historic streets of London. The allure of the UK is not merely economic; it’s a romantic dalliance with tradition, innovation, and a cosmopolitan lifestyle.

In this global business odyssey, the UK becomes the stage for a diverse cast of international players. From the fashion boutiques of Paris to the software developers in Silicon Valley, businesses worldwide see the UK not just as a market but as a gateway to broader European opportunities.

Cultural immersion: more than ‘fish and chips’ Similarly to entering Europe, for international businesses, stepping into the UK is not just a market entry; it’s a cultural immersion. Understanding that a ‘cup of tea’ is not just a beverage; it’s a social institution, and a ‘Sunday roast’ is not merely a meal; it’s a tradition.

Franchises from Asia find themselves

Every triumph in international expansion is not just a victory for the franchise alone; it’s an ode to collaboration. It’s the coming together of the franchise’s vision, the adaptability of the brand, and the strategic guidance of the accountancy firm.

40 Winter, 2023 | www.franchiseworld.co.uk

adapting their menus to appeal to the British palate, understanding that a love for curry doesn’t mean a one-size-fits-all approach. Tech companies from North America learn to navigate the London tech scene, where innovation is not just a buzzword but a way of life.

The regulatory waltz: navigating the UK business landscape Just as UK franchises navigated the regulatory dance when expanding into Europe, international businesses face their own set of steps when entering the British market. From company registration to tax compliance, understanding the intricacies of UK business laws becomes paramount.

Understanding consumer behaviour becomes a crucial aspect. The fast-paced life in Manchester might demand quickservice solutions, while the leisurely afternoons in Oxford might call for a more relaxed and traditional approach.

Success stories: international businesses in the UK Let’s take a glimpse into the success stories of international businesses that have found their rhythm in the UK: ● Zara – Spanish fashion powerhouse,

seamlessly integrated its chic designs into the fabric of British fashion.

NEWS Understanding the fast-paced nature of UK consumers.

sustainability, capturing the environmentally conscious UK audience.

● Samsung – hailing from South Korea,

Cultural integration: beyond business

established its UK presence not just as a tech-brand but as a symbol of innovation and found resonance with the tech-savvy British audience. ● Nespresso – the Swiss coffee

connoisseur, introduced its sophisticated coffee culture to the UK and understood the importance of creating a luxurious experience, turning coffee consumption into a ritual.

The role of accountancy firms in international influx Accountancy firms, once again donning their expert hats, play a pivotal role in supporting international businesses such as these. They become not just financial advisors but cultural translators, helping businesses decode UK consumer behaviour, taxation, and business etiquettes.

Navigating the British business landscape involves understanding the delicate balance between tradition and innovation. Accountancy firms guide international businesses, ensuring that financial strategies align with the UK’s ever-evolving dynamics.

Challenges and triumphs Entering the UK market is not without its challenges. From competition with local businesses to grappling with the uncertainties of post-Brexit, international ventures face a dynamic and competitive environment. Yet, it’s precisely these challenges that pave the way for triumphs.

In the heart of London’s financial district, a tech startup from Singapore may find its breakthrough in a collaboration with a local fintech company. A French boutique, facing the competition on Oxford Street, may discover its niche by embracing

“

For international businesses, success in the UK is not just about market share; it’s about becoming an integral part of the cultural fabric. It’s about participating in local events, supporting community initiatives, and embracing the spirit of giving back.

From sponsoring local sports teams to engaging in charitable activities, businesses find that their acceptance in the UK goes beyond product offerings, something our UK franchisors are more than adept at.

Beyond London: tapping into regional opportunities While London remains a global business hub, international ventures are increasingly realising the potential of regional markets. From the industrial cities of Birmingham to the creative hubs of Bristol, each region offers unique opportunities and challenges.

A symphony of international business D&T Chartered Accountants emerges as the perfect partner, offering a bespoke choreography to guide both UK franchises venturing abroad and international businesses stepping onto the vibrant stage of the UK. With a nuanced understanding of the cultural intricacies, regulatory landscapes, and financial complexities involved, d&t serves as a cultural translator and financial navigator through diverse markets, ensuring that every step taken is not just strategic but a harmonious contribution to the symphony of international business success. n

www.team-dt.com

With a nuanced understanding of the cultural intricacies, regulatory landscapes, and financial complexities involved, d&t serves as a cultural translator and financial navigator through diverse markets, ensuring that every step taken is not just strategic but a harmonious contribution to the symphony of international business success.

Best Franchise Awards winners

THE Best Franchise Awards are unique because they are based on feedback from thousands of franchisees. Each franchisee completes WorkBuzz’s confidential online Franchise Satisfaction Benchmark survey, rating their franchisor on everything from training and support to shared goals and how the experience of being a franchisee compares with their expectations.

The 2023 winners Best New Entry The Football Fun Factory

Best Franchise – Business-to-business Tezlom

Best Franchise – Business-to-consumer My Window Cleaner Best Franchise – Children’s services The Creation Station Best Franchise – Management Molly Maid

Steven Frost, WorkBuzz founder, said: “Congratulations to the winners and finalists of the awards. We witnessed record levels of franchisee satisfaction and a more competitive field. We look forward to continuing recognising excellence in the franchising industry in the years to come.”

Suki Dehal, franchise development manager at Lloyds Banking Group, said: “Lloyds Bank are delighted to support WorkBuzz with the Best Franchise Awards again this year.

“It has been great to listen to franchisors passionately explaining how their brands have blossomed in the last 12 months.

To see how the event has grown in stature over the years is testament to the work done by the team at WorkBuzz to provide in-depth feedback, which has been invaluable to the growth of franchise brands.” n www.franchiseworld.co.uk | Winter, 2023 41

FITNESS FRANCHISE

Why fitness shapes up as the next big franchise investment Kristen Horler, head of sales at Snap Fitness, shares her insights into why fitness franchises are fast becoming one of the most popular investment choices.

‘Capitalising on the trend of people placing a renewed emphasis on their fitness and growing membership levels creates a large market for franchisees – health is the new wealth.’

IDENTIFYING the most promising franchise for your investment has traditionally led people to be interested in quick service restaurants (QSR) and real estate franchises. However, as the landscape continually evolves, the opportunity has arisen for investors to diversify their portfolios by exploring the benefits the fitness sector has to offer.

So why do prospective investors gravitate towards QSR and real estate franchises?

The QSR industry attracts customers through its convenience and the familiarity consumers have with that brand. For real estate, there is a constant demand; there will always be a market for people wanting to buy, sell or rent properties.

Yet, despite the traditional allure of these sectors, fitness franchises are fast becoming a regular member of those franchise investment portfolios and for some, the first choice for new investments.

Tackling business challenges through franchising While QSR and real estate businesses are appealing, recent global and British economic challenges can give investors food for thought. Amongst these concerns is the work-life balance it offers to business owners.

Operating in this industry can demand a significant commitment of time and effort. One contributing factor are the challenges around recruiting and high staff turnover, leading to ongoing recruitment and training expenses.

42 Winter, 2023 | www.franchiseworld.co.uk

More recently, supply chain disruption has emerged as a prevalent issue.

Restaurants closed at their highest rate in a decade in the first three months of 2023, at an average rate of five per day, according to July’s figures from accountancy firm Price Bailey.

Since the onset of the pandemic, the sector has been hit by skyrocketing energy costs, food inflation and high interest rates, as well as the recruitment crisis. Luckily for smart investors choosing QSR franchise brands over going it alone, the franchisor helps to mitigate these challenges with expert advice, proven HR programmes and strong supplier relationships.

Entering the real estate industry presents its fair share of obstacles too. In areas where the property market is deemed to

be highly sought-after, the competition can be intense.

There is a good chance that competitors have already established a presence, putting new business owners at a disadvantage when it comes to brand recognition and word-of-mouth referrals.

Something that a franchise brand is better equipped to address for new franchisees – with quick-start marketing campaigns and national-level brand recognition supporting customer recommendations.

For those investing in real estate businesses incorporating more than estate and lettings agencies, such as property renovation and management, market fluctuations and the revolving landscape of mortgage and lending rates have only added to the complexity of the sector.

In today’s environment, profitability is increasingly tied to longer-term outcomes, in contrast to the more immediate results of previous years. The shifting dynamic calls for continued levels of adaptability and strategic planning for any prospective investors in the sector, something the franchisor leads on for the benefit of their whole franchise network’s success.

Why fitness franchises are gaining ground Fitness franchises are increasingly attractive to prospective business owners and investors, in part driven by the growing trend of people prioritising their health and wellbeing.

Gym membership numbers are on the increase as the industry rapidly recovers from Covid as research shows member numbers in the UK are around 10 million. Capitalising on the trend of people placing a renewed emphasis on their fitness and growing membership levels creates a large market for franchisees – health is the new wealth.

By leveraging an established business model and a steady stream of income from monthly membership fees, investors can really build up their fitness franchises, achieving a return on their investments faster and at a similar rate to QSR and real estate franchises. In fact,

NEWS

“

The cherry on top for fitness franchises – it’s rewarding! You can really have an impact on changing people’s lives for the better, whilst being around others exercising can mean you are inclined to be healthier too – a win-win. at Snap Fitness, we’ve bucked the trend by increasing our memberships by 14 per cent since 2022, compared with an industry average of a 3.9 per cent increase.

Whilst there is a marked difference from QSR in the significantly reduced need for staff, whether choosing a fitness franchise that offers a staffed or unstaffed business model, recruitment is still a challenge.

Yet, similarly to the strategies implemented by QSR franchises, if your fitness franchise system is prepared to invest in quality staff training, you can attract and retain loyal team members, ultimately leading franchisees to be able to delegate management tasks and have more time spare, improving their worklife balance.

And although QSR, real estate and fitness businesses all have property acquisition at the outset which comes at a premium price, it is the power of the franchise model which minimises risk for franchisees. Fitness franchises like ours are popular because we don’t leave the property search to our franchisees, we have in-house specialists to take the strain.

The final cherry on top for fitness franchises and the reason they are hot on the heels of the franchise forerunners – the fitness industry is rewarding! You can really have an impact on changing people’s lives for the better, whilst being around others exercising can mean you are inclined to be healthier too – a winwin.

Heavenly Desserts ‘Pico’ model HEAVENLY Desserts first ‘Pico’ model has opened in the Livingston Designer Outlet’s Food Quarter, West Lothian, marking the brand’s fifth Scottish site.

The new outlet sits among established food brands in Scotland’s largest designer outlet located 10 miles from Edinburgh.

The Livingston kiosk will offer bespoke morning and afternoon menus and the brand’s signature Croffle, a croissantcome-waffle hybrid, alongside a selection of waffles, milk cakes and noalcohol drinks.

Founded in 2008 by Mohammad Imran and Yousif Aslam, Heavenly Desserts has over 50 restaurants across the UK. The franchisees of the Livingston outlet, the Hundal family, said: “Heavenly Desserts is an innovative brand with a professional approach to its products and service. We’re fond of desserts and spotted a gap in the local food market, as no one offers the quality, experience and taste in desserts that Heavenly Desserts prides itself on.

“Although this is our first franchise with Heavenly Desserts, our belief in the brand and its values led us to establish a longer-term partnership with Yousif and his team, and we are excited to be opening a number of additional restaurants in Scotland soon.”

At Snap Fitness we are gearing up to celebrate the launch of the 100th gym in the UK & Ireland in early 2024 thanks, in part, to the rising popularity of fitness franchises versus the more traditional favourites. n

Aslam said: “We decided to term the new kiosk format ‘Pico’, as this takes inspiration from the Spanish word to show a smaller quantity. One of the key values of Heavenly Desserts is to be an innovator and trendsetter in premium desserts, and our launch in Livingston is emblematic of that ethos.” n

www.snapfitness.com

www.heavenlydesserts.co.uk

www.franchiseworld.co.uk | Winter, 2023 43

ADVICE FOR FRANCHISEES

There are numerous key considerations for prospects entering a franchise brand in a fast-growth phase T

Will Frankling, managing director of Kitchen Makeovers, the kitchen transformation company, provides his advice for prospects considering joining a franchise in a fast-growth phase and the importance of evaluating its longevity and stability to thrive.

he allure of joining a franchise during its rapid expansion phase can be highly enticing, as it often presents promising financial opportunities and a chance to be part of a brand that’s quickly gaining market traction.

However, it’s important to remember that such ventures don’t come risk-free and therefore require a deeper understanding of the brand’s vision, infrastructure, and support systems.

As prospective franchisees weigh their options, it’s essential to ensure that the franchisor not only has a compelling growth story but also a robust foundation to sustain and support this growth.

Balancing the excitement of potential success with a pragmatic evaluation of the brand’s longevity and stability is crucial for those looking to thrive.

sustainability of the market and identify the factors driving its demand – with this comes the consideration of how much demand is impacting saturation.

accommodates feedback showcases the franchisor’s commitment to evolution and growth, considering the practical experiences and insights of its franchisees.

Rapid expansion might be indicative of impending market saturation, so ensure the brand you’re researching has evidence that there will always be space for you and your business and if profitability is guaranteed in the long run. Whilst considering a potential franchise, see who its direct competitors are and how they have performed in similar market conditions.

Potential growth limitations for franchisees

The importance of ongoing support

Assessing market viability for franchising success

Franchisor support is a crucial component for the success of any franchise operation. A prospective franchisee must thoroughly assess how robust the support from the franchisor is.

This support shouldn’t merely be a strong initial push during the launch and establishment phases, but should be sustained for the entire lifetime of a franchise agreement. This should become apparent when determining if the franchisor has well-defined processes in place for continuous backing.

Market viability is a critical factor for prospects to consider. It’s imperative to assess whether fast-growth brings a promise of long-term success or if the brand is benefitting from a passing trend. This will help you understand the

An ideal franchisor will not only offer ongoing assistance but will also keep you updated with the latest industry trends, ensuring that franchisees remain competitive. Furthermore, a system that

While it’s commendable to harbour ambitions of building a business empire, accelerating growth too rapidly can pose challenges for both franchisors and franchisees.

44 Winter, 2023 | www.franchiseworld.co.uk

Other key determinants include location and target demographics. Franchisors typically predetermine the size of the regions they offer, often based on potential customer count or household numbers in that area. This regional sizing provides a clear perspective on the potential ceiling of a franchise, serving as a gauge for expected reach and revenue.

The target demographic, on the other hand, encompasses specific age groups, income brackets, or lifestyle choices that a franchise aims to serve. Aligning your own ambitions in the franchise industry with these demographics is pivotal for building loyalty and driving success.

Doing your due diligence Rapid expansion, while seemingly attractive, can result in corners being cut, potentially tarnishing the brand’s reputation. To determine the true essence of a franchise’s public image, prospective franchisees should scrutinise online reviews and investigate any complaints lodged against anything that may impact your own franchise’s growth.

NEWS

‘In essence, delve deep, align your aspirations, and make a well-informed choice that promises both growth and fulfilment.’

SNAP FITNESS reports that it has been ranked as the sixth biggest gym operator in the UK by The State of the UK Fitness Industry Report 2023, which encompasses private and public gyms.

Engaging directly with current franchisees can offer invaluable insights as well. These franchisees can shed light on the tangible challenges they’ve faced and highlight the benefits of joining the franchise, especially within its current phase of growth. Their first-hand experience provides a clearer picture of what one might expect upon becoming part of the franchise network.

Kristen Horler, head of sales at Snap Fitness, delighted with the ranking and the company’s ongoing growth, said: “The results of the report speak for themselves – outside of PureGym and The Gym Group we are the only other top 30 operator to have opened more than five clubs between 1st April 2022 – 31st March 2023. Our results for the end of Q3 show that our member growth is up 10.3 per cent against the industry average of 3.4 per cent.”

Consider additional costs It’s vital for prospective franchisees to understand all associated costs with franchise opportunities, encompassing not only franchise fees, but also marketing fees and any additional assets levied by the franchisor. It’s crucial to evaluate these costs to ensure they are both reasonable and competitive within the industry. An astute assessment of these fees can prevent unforeseen financial strain and ensure that the franchise investment offers a viable return.

Entering a franchise, especially during its fast-growth phase, is not a decision to be taken lightly. It requires foresight, comprehensive understanding, and a well-strategised approach. Beyond the financial and strategic considerations, there’s also the matter of compatibility.

Ensuring that your personal culture, values, and passion resonate with the franchisor’s vision and ethos is paramount.

At Kitchen Makeovers, we get a number of enquiries about franchising, but it is

Snap Fitness ranked UK’s sixth biggest gym

imperative for a successful partnership to have shared objectives.

Given the investment – both in terms of capital and commitment – it’s imperative to thoroughly evaluate every facet of the opportunity. In essence, delve deep, align your aspirations, and make a wellinformed choice that promises both growth and fulfilment.

Snap Fitness’ expansion continues with three clubs opening by the end of the year at Bolsover, Derbyshire with franchisee Brinderjeet Gill; Drogheda, Ireland operated by multi-unit franchisee Peter Dhillon; and in Addlestone (pictured above), Surrey with franchisee John Prior.

● Will Frankling founded Kitchen Makeovers in 2018 alongside his business partner, Matt Oakley. With 24 franchise locations across the UK, the home improvement service offers a costeffective, sustainable solution which provides a quick and efficient way to update and transform a kitchen. n

Prior with 15 years of industry experience and 10 years employed by Snap Fitness, comments: “After working for other gym brands, I can say without hesitation that Snap Fitness is the best I’ve ever worked for. Opening my first franchise is a culmination of all the time and energy I’ve invested in the brand.

I’m so proud to be opening my Snap Fitness gym – hopefully, the first of many.” n

www.kitchenmakeovers.co.uk

www.snapfitness.com

www.franchiseworld.co.uk | Winter, 2023 45

Words are powerful.

Do I need PR for my business?

That depends. Only if you want to: Build trust and credibility with your prospects Set yourself as the expert in your eld Raise awareness and boost your brand pro le Connect with your audiences on a meaningful level Compel people to act!

Use them wisely.

Through tradi onal media rela ons to blogs, newsle ers, social media and everything in between, we help you to show the world that your business is successful and trustworthy.

Our specialist franchise-only PR agency supports franchisors and franchisees with franchise recruitment, B2B and B2C ac vity.

Media rela ons Blogs Newsle ers Case studies Expert guides Eshots In uencer rela ons Award entries Social media content.

revpr.co.uk

ADVICE FOR FRANCHISORS

Sleighing the PR game this holiday season A

By Lucy Archer, Co-founder, Rev PR

s the festive season twinkles on the horizon, many franchisors and franchisees might contemplate a seasonal slowdown in their public relations (PR) activities. It’s a time traditionally associated with winding down and looking back on the year’s achievements.

However, at Rev PR, we propose a different approach – a proactive, festive PR strategy. The holiday season is not just a time of merriment but a unique and valuable opportunity for public relations. By maintaining, or even amplifying, your PR activities during this period, you can reap significant benefits.

Hang on a minute...

performance becomes more noticeable and impactful.

Moreover, continual visibility during quieter periods demonstrates your brand’s dynamism and commitment. It sends a strong message about your values and proactivity, setting a positive tone for both franchisee and customer perceptions and expectations.

Dare to be different In the bustling holiday season, where festive-themed messages are abundant, crafting content that diverges from the norm can put you centre stage. Consider adopting a non-festive approach so that your stories and news serve as a breath of fresh air amidst the holiday clamour.

You’re no doubt thinking, ‘Yeah, yeah, you would say that.’ And to be honest, we did think that ourselves whilst writing this. But the fear of appearing self-serving won’t deter us from offering you some valuable advice. So here we are!

This unexpected strategy can pique the curiosity of your audience, cutting through the seasonal noise. Consider focusing on the timeless aspects of your brand whether it’s franchisee stories, technological advances or highlighting your year-round initiatives.

The fact is, a full-steam-ahead approach can set your business apart, keeping you front of mind for prospects and customers as the new year begins. And we all know that January typically signals the start of something big for franchising. Why not lead the pack from day one instead of playing catch up?

Here’s how.

This not only captures attention but also resonates with those who appreciate a deviation from the holiday-heavy focus.

Those people do exist; we’ve met them.

Stand out in a quieter landscape Many franchisors take December onwards to regroup internally, reflect on highs and lows and even (shock, horror) rein in proactive business activities. This presents you with a golden opportunity.

A quieter landscape means your voice can be heard more clearly. In a market where many are stepping back, your actions will stand out. Think of this as a stage with fewer actors; your

The goal is to ensure your brand is remembered for its distinct voice in a sea of seasonal sameness.

Capitalise on festive opportunities Don’t worry, we’re not total grinches!

The holiday season is synonymous with goodwill, giving, and community spirit.

In a grand juxtaposition to the previous point, we do fully acknowledge that this is a time when people are more receptive to heart-warming stories and charitable acts. By aligning your PR campaigns with these themes, you can significantly boost your brand’s image and appeal.

Consider organising charity events, community outreach programmes, or partnering with non-profits for social causes. Such initiatives not only provide valuable content for your PR campaigns but also showcase your brand’s commitment to social responsibility. It’s a powerful way to connect with your audience on a more personal and emotional level.

Additionally, the festive season is perfect for launching special promotions or holiday-themed products. These can be leveraged in your PR campaigns to generate excitement and attract attention

About the author Co-founder of Rev PR, Lucy Archer is a passionate franchise professional with over a decade of experience. She is a member of the Chartered Institute of Public Relations (CIPR), the Public Relations and Communications Association and a BFA Qualified Franchise Professional.

Rev PR currently holds the title of Best Franchise Awards ‘Best Franchise Supplier’ and, in the last two years, was crowned Outstanding Small Consultancy by the CIPR and took Silver for Best PR & Marketing business in the Best Business Women Awards.

Passionate about the power of brand storytelling, Archer and the team at Rev PR help franchisors and franchisees to grow their businesses, empower their teams and create legacies for themselves and their families.

lucy@revpr.co.uk www.revpr.co.uk

www.franchiseworld.co.uk | Winter, 2023 47

ADVICE FOR FRANCHISORS

NEWS

to your offerings. Creative and wellexecuted holiday promotions can lead to increased sales, enhanced brand visibility, and positive media coverage.

there? There are so many ways to combine a charitable, feel-good or community activity with your social media PR strategy.

Maintain media relations

A well-planned mix of franchise, B2B or B2C and festive content is the ideal way to appeal to audiences between now and the new year. Increased engagement will help you to reach more of your existing follower base and begin showing up in the timelines and feeds of those elusive new users.

The media industry doesn’t go into hibernation during the holidays.

Journalists are constantly on the lookout for compelling stories, especially ones that provide a respite from the regular news cycle. This is where your renewed PR efforts come into play.

By actively pitching and providing interesting stories (holiday and nonholiday themed – see above!), you can maintain a steady presence in your target media. You may be surprised to know that this short season presents more opportunities to get your franchise featured, as the usual influx of press releases slows down.

If you’ve read even one Rev article before, you know we’re absolutely fanatical about the importance of generating trust in your brand. The festive season is an ideal opportunity for you to demonstrate that you are a consistent source of engaging content and reliable information. A reputation like this is invaluable, as it means journalists might turn to you first for insights and stories in the future.

Regardless of the time of year, working with the media is a relationships game, and nurturing your contacts is essential for success.

Leverage social media engagement Social media platforms buzz with activity during the festive season. It’s a time when people share their celebrations, connect with friends and family, and look for work-life inspiration.

This increased usage is a golden opportunity for your business to boost its online presence. Are you a children’s brand? Read some festive rhymes or offer downloadable colouring pages.

Food franchise? Share your favourite holiday recipes and party food tips.

Operate in healthcare? Why not organise a singalong in a local residential home and livestream for families who can’t be

Prepare for a strong start to the new year Instead of struggling to get the ball rolling in the new year, being active throughout the holiday season, you’re now first out of the blocks. You’ll have ongoing campaigns, a warm audience, and well-established media relationships.

What this translates to is momentum and visibility – powerful stuff.

In the fast-paced world of business, this is a significant advantage, positioning your brand as proactive, engaged, and ahead of the curve as you embark on the new year’s challenges and opportunities.

What can we conclude?

If at all possible, don’t go into hibernation over the next couple of months because, if you do, your competitors have the chance to bury you in the snow. And probably stick a carrot nose on you while you’re there.

There’s so much you can do – be it holiday related or not – to generate coverage and compelling content for your audiences. Whatever your business, industry, culture or preferences at this time of year, your business and the people in it have plenty to offer the media.

Team Rev regularly write articles about hot topics and share PR advice like this to help you make the most of your PR activity. To make sure you don’t miss out, follow us on social media: LinkedIn, Twitter or Instagram. And, if you fancy a chat about local PR in more detail then get in touch. n

lucy@revpr.co.uk www.revpr.co.uk

48 Winter, 2023 | www.franchiseworld.co.uk

TaxAssist’s pricing tool sees ‘more clients to sign-up’ TAXASSIST has introduced a new digital pricing calculator tool that has been designed by its Support Centre, which enables franchisees to produce a competitive quote for any client.

The franchisor says this new tool is part of the TaxAssist Practice Engine, its major new initiative to deliver best practice, systems, capabilities and efficiencies for building an efficient and profitable accountancy practice.

James Mattam, group business development director at TaxAssist, said: “By harnessing the expertise and knowledge of both the Support Centre and over 400 practices around the UK, our accountants now have access to a pricing tool that’s built in to their onboarding processes and lead handling system as provided by the franchisor.

“The pricing calculator has been created to integrate with a fee matrix which helps our accountants arrive at the right price for clients. Feedback has been hugely positive, confirming that this new tool has already had an impact on helping to sign more clients for better fees.”

Will Swift, TaxAssist Pudsey and Horsforth in West Yorkshire, said he is a big advocate of the new tool: “We go through the pricing calculator questions with new clients and we find the clients fully engage in the process.

It seems to give them a better understanding of all the services we will provide and the associated fees. Our sign-up rate at the first meeting has increased as a result.” n

www.taxassistfranchise.co.uk

HOTEL FRANCHISE

Choice Hotels unveils first property to complete major brand refresh C

hoice Hotels EMEA, which describes itself as a 100 per cent franchise focused hotel company, has unveiled Comfort Hotel Prague City East, as the first property in its portfolio to have undergone a major

transformation as part of the group’s regional brand refresh.

Operated by CPI Hotels and situated near Prague’s city centre, the refreshed hotel with a colourful pop art theme, is aligned with Choice’s new Comfort brand experience of providing valuedriven guests a friendly, warm and vibrant service, alongside all-around efficiency at a price point guests want, in their chosen location.

The hotel is also the first to showcase the brand’s signature Comfort Hub – a new multi-purpose space – the first area guests experience on arrival. It’s where they check in and out and go for anything from a morning coffee to an evening drink, with a quiet space for working to a lounge area for socialising.

Additionally, quests are warmly welcomed by the hotel’s Roaming Comfort Crew who are dedicated to

“The new brand ethos of our Comfort Hotels comes to life for the very first time, marking an important milestone in our commitment to helping franchisees enhance their asset value and deliver an exceptional guest experience.”

www.franchiseworld.co.uk | Winter, 2023 49

HOTEL FRANCHISE

ensuring guests have a memorable and personalised stay.

comfortable stay is exemplified in every detail of this hotel.

Franchisees of the hotel group are encouraged to showcase and embrace local and cultural influences as part of the brand’s identity through its We Love Local! programme.

“This marks a significant milestone in our journey to redefine hospitality, and we are excited to continue embracing and showcasing local influences through our participation in the We Love Local! programme across our hotels.”

At Prague City East four beehives have been installed on the roof terrace to support the hotel’s contribution to sustainable development and fostering biodiversity, an integral part of the properties’ We Love Local! concept.

Jan Kratina, chief executive of CPI Hotels, commenting on the unveiling of its Comfort Hotel, said: “We are thrilled to present the vibrant transformation of Prague City East, aligning with Choice’s exciting new Comfort brand experience.

Our commitment to providing valuedriven guests with more than just a

“

Nick Bosworth, Choice Hotels EMEA director of marketing, brand and loyalty, celebrating the launch said: “The new brand ethos of our Comfort Hotels comes to life for the very first time, marking an important milestone in our commitment to helping franchisees enhance their asset value and deliver an exceptional guest experience.

“We are grateful to the team at CPI Hotels for the significant work they have undertaken and know guests will love the refreshed hotel.”

Franchisees of the hotel group are encouraged to showcase and embrace local and cultural influences as part of the brand’s identity through its We Love Local! programme.

50 Winter, 2023 | www.franchiseworld.co.uk

Comfort explains that the refresh responds to independent consumer research conducted in the UK, France and Germany that revealed Comfort customers seek genuine hospitality and personal service. In addition to a hotel with a modern design that is warm, vibrant and a friendly place to stay, with energising casual spaces for socialising, relaxing, sleeping and working, while also embracing and supporting local provenance.

CPI Hotels, a subsidiary of CPI Property Group, is one of the largest hotel groups in the Czech Republic and operates more than 30 hotels in six European countries under the brands Clarion, Comfort, Quality, Mamaison, Buddha-Bar, Spa & Kur, Holiday Inn, Courtyard by Marriott, in addition to its own brand.

Choice Hotels EMEA portfolio of brands expands the UK, Ireland, France, Germany, Austria, Italy, Spain, the Czech Republic, Slovakia, Saudi Arabia, Turkey, and The Nordics. n

www.choicehotelsdevelopment.com

BUYING A FRANCHISE RESALE

Franchise resales: Your path to a fresh start in 2024 and entrepreneurial success

By Emma Bohan, Operations Manager, Franchise Resales

A

re you feeling the itch for a fresh start in 2024? Ready to embrace change and take control of your destiny by becoming your own boss?

The idea of entrepreneurship is undoubtedly exciting, but starting a business from scratch can be daunting.

What if there was a way to step into an established business with a proven track record, full training and support, and immediate income generation?

Enter franchise resales – a pathway to entrepreneurship that combines the thrill of independence with the security of a well-known brand and a successful business model.

The allure of franchise resales For aspiring entrepreneurs, the prospect of starting a business can be both thrilling and nerve-wracking. The challenges of building a brand, creating a customer base, and fine-tuning operations can be overwhelming. This is where resales shine. These are existing businesses that are up for grabs, providing an opportunity for individuals to step into a ready-made venture. ●

Established businesses

One of the primary advantages of opting for franchise resales is the fact that these businesses are already established. They have a history, a customer base, and a presence in the market. This means you can skip the early stages of building brand awareness and focus on growing the business further. ●

Full training and support

Worried about navigating the ins and outs of a new industry? With franchise resales, you don’t have to. Most

franchisors offer comprehensive training and ongoing support to ensure that new owners are well-equipped to run the business successfully. This support system can be invaluable, especially for those new to entrepreneurship. ●

Immediate income

Unlike a startup, where it may take months or even years to turn a profit, resales come with of immediate income.

Since these businesses are already operational, you can start earning from day one, providing a financial cushion as you take the reins. ●

Well-known brand

The power of a well-known brand cannot be overstated. When you invest in a resale, you’re not just buying a business; you’re buying into a brand that customers already recognise and trust.

This can significantly reduce the time and effort required to build a customer base. ●

Proven concept

These resales operate based on a proven business model. The fact that the business has been successful enough for

someone to sell it as a franchise resale is a testament to the viability of the concept. This reduces the risk typically associated with starting a new business.

Franchise resales: your perfect fit The beauty of resales lies in their diversity. Whether you’re passionate about food, retail, services, or any other industry, there’s likely a resale opportunity that aligns with your interests and skills. At Franchise Resales we specialise in connecting buyers with available opportunities, which can be instrumental in helping you find the perfect fit for your lifestyle. ●

Assistance in finding the perfect fit

Franchise Resales collaborate closely with franchisors to grasp their criteria for an ideal buyer. Simultaneously, they engage closely with potential buyers to identify their preferences and requirements. This dual approach allows Franchise Resales to effectively play the role of matchmakers, aligning the aspirations of buyers with the expectations of the franchisor. ➥

About the author Emma Bohan, Operations Manager at Franchise Resales, has been an integral part of the company since 2019. Her professional journey is a blend of diverse experiences. Originally trained as a pre-school teacher, Bohan dedicated six years to the education sector. As her children grew older, she made a pivotal decision to return to university, earning a degree in English Literature.

Post-graduation, Bohan seamlessly transitioned into the role of an Office Manager before her path led her into the realm of franchising. At Franchise Resales, she collaborates with her husband, Michael, Director, to empower franchisees in maximising their returns and assists prospective buyers in finding the ideal resale opportunities.

emmab@franchiseresales.co.uk www.franchiseresales.co.uk

www.franchiseworld.co.uk | Winter, 2023 51

FResh Start to 2024?

Imagine owning a business with a proven track record of success, backed by a well-established brand. That's the power of a franchise resale, and we're here to guide you every step of the way.

At Franchise Resales, we will help you find that perfect business.

"These guys are great. Michael, the director, is honest, hard-working, attentive, detail-oriented, and a man clearly passionate about his work. I couldn't recommend them enough." - Jordan Byrne

www.franchiseresales.co.uk 01522 246811 info@franchiseresales.co.uk

FRANCHISE RESALES ●

Comprehensive information

Franchise Resales provide a prospectus for each business on the market. This includes financial records, operational details, and growth potential. Armed with this information, you can make informed decisions about which resale opportunity is the best match for your entrepreneurial ambitions. ●

Navigating the legalities

Buying a business involves navigating various legal and financial aspects.

Franchise Resales can guide you through the process and recommend solicitors who specialise in franchising, ensuring that you understand the terms of the franchise agreement, the financial obligations, and any other legal considerations. This support can be invaluable, especially for first-time business owners. ●

Negotiating support

The art of negotiation is crucial when buying a business. The team at Franchise Resales can assist you in negotiating a fair deal, ensuring that both parties are satisfied with the terms of the sale. We are committed to ensuring that the terms of the sale are equitable for both the buyer and the seller. This commitment goes beyond financial considerations, encompassing elements such as contractual obligations, timelines, and any other factors crucial to the smooth transition of ownership.

In the quest for a fresh start and entrepreneurial success, resales offer a compelling solution. These established businesses, with their full training and support, immediate income potential, and association with well-known brands, provide a unique entry point into the world of business ownership. With the assistance of Franchise Resales, finding the perfect fit becomes a smoother and more efficient process.

Whether you’re ready to take the plunge into entrepreneurship or looking for a change from your current business endeavours, consider the advantages of franchise resales. The path to becoming your own boss might be closer and more accessible than you think. n

emmab@franchiseresales.co.uk www.franchiseresales.co.uk

NEWS

Puddle Ducks, with the aid of Knights, launches own branded pools K

nights, the legal and professional services company, reports that it has helped take Puddle Ducks, one of the UK’s leading children’s swimming brands to new heights – surpassing a milestone of over 50 territories through a network of 30 franchisees and launching its own pools.

Puddle Ducks, founded in 2002, teaches approximately 25,000 children across the UK to swim from birth to ten years through its programme of classes. Jo Stone (right), co-founder, is now designing and launching its own branded purpose-built pools to be rolled out across the UK.

‘A venture to watch expand’ Fiona Boswell, commercial partner and franchise adviser at Knights, has been working with Puddle Ducks for over seven years, said: “As a leading adviser to national and international brands of all sizes across a huge range of sectors, Knights has supported many ongoing success stories, but Puddle Ducks is by far one of the most exciting ventures to watch expand.”

Knights has advised Puddle Ducks on several pool builds from a commercial perspective. This involved revising contractual and policy documentation to meet regulatory compliance procedures; adherence to lesson structures and ensuring there is cohesive branding across the board.

Puddle Ducks’ first flagship swimming centre in Barons Quay, Cheshire, now has a waiting list for classes, which has resulted in the franchisor activating a search for new pools and swim teachers in a number of areas nationwide.

The growing demand for lessons comes as recent news reports that local authorities are struggling to keep leisure centres and pools open due to the high cost of energy and rising leasing options.

Boswell continued: “It’s been incredibly enjoyable to be a part of this next stage of growth, which will give franchisees full control of their operations, without being solely reliant on third party-owned pools. Several franchisees have also brokered relationships with pools in independent schools, so their passion to grow has many avenues, which will help them to become a fully sustainable model for the future.”

Stone commented: “Fiona and the Knights team have been an invaluable part of our journey, helping us to focus on relationships with our franchisees, while they iron out the legal and commercial outputs. Knights help us to police the brand and ensure that the documentation and policies keep up with our growth – it’s a constantly changing exercise, but also a very fulfilling one.”

Knights has 26 offices across the UK serving more than 10,000 business clients. It is ranked among the top 50 UK law firms by revenue. n

www.puddleducks.com www.knightsplc.com

www.franchiseworld.co.uk | Winter, 2023 53

TUITION FRANCHISE

Stagecoach celebrates 35 years of success ‘in the limelight’ S

Stagecoach Performing Arts chief executive, Andy Knights, celebrates the achievements of its franchisees and students, which he sees as a testament to the brand’s enduring success and ever-evolving business model.

ince its inception in Surrey in the UK, Stagecoach has grown into a global network of more than 300 franchisees who operate over 3,000 schools in eight countries. Through a tried, tested and trusted business model, franchisees have enjoyed the benefits of running a profitable business while delivering an exciting and varied framework.

Franchisees act as the Principals of their schools and have the rewarding experience of watching their students grow in confidence and build key life skills through the power of the performing arts. It is this combined passion for children’s development across our network that has seen more than one million students reach their full potential since the doors opened on the first Stagecoach school back in 1988.

Whilst the standard Stagecoach offering involves weekly classes in three core performing arts disciplines, as the business has grown, so has the opportunities afforded to our students – both in and out of the classroom. This has involved building key partnerships and taking part in initiatives that both our students and our franchisees will remember for their whole lives.

Disney Performing Arts One of our core and longest-standing collaborations is with Disney Performing Arts at Disneyland Paris. Since 2013, students from across the globe have had the chance to perform, including a sung performance in front of the iconic

54 Winter, 2023 | www.franchiseworld.co.uk

‘It is our combined passion for children’s development across our network that has seen more than one million students reach their full potential since the doors opened back in 1988.’

Sleeping Beauty Castle. This opportunity is a Stagecoach exclusive and brings together not just a treasured relationship between our brands but also allows our Principals to work with our in-house events team to give students an experience that, for many, becomes the highlight of their year.

As part of our well-established collaboration with Disney Performing Arts, our unique ‘Behind the Magic’ programme has been meticulously crafted to give each student an exciting and educationally valuable glimpse into Disney’s world of professional entertainment.

Students attend multiple work sessions with Disney professionals encompassing singing, dancing and acting, audition skills and stage performance. All of which develop a students’ confidence in their ability to work, learn and achieve their full potential.

Another key moment in this relationship, and a big moment in Stagecoach history, was when we teamed up with Disney Theatricals to break a world record for the largest simultaneous performance of one show across multiple locations in 2018. We held 73 performances of Beauty and the Beast across three countries to celebrate the brand’s 30th anniversary.

West End stages Our events team also run multiple captivating showcases for our schools both in the UK and abroad each year. In the UK alone, we’ve organised nearly 200 showcase events, 100 of have taken place in London with students performing on West End stages such as Shaftesbury and His Majesty’s theatres.

Students from all corners of the country travel miles to showcase their passion and talent. These experiences not only serve as many of our students’ first taste of the West End but also exemplify our unwavering commitment to presenting once-in-a-lifetime opportunities.

Our students perform renditions of world-famous songs from various musicals, films and television as part of these special shows. One of our most recent productions showcased

performances from Stranger Things, The Sound of Music and 9 to 5, to mention a few.

Whilst students have the chance to show their skills in class and at events, our franchisees are also celebrated at our annual conferences. Some of our longest-serving franchisees have been with us for decades and we are proud to champion such a varied and valued network of franchisees.

Our franchisees, teachers and students have been the face of the business for 35 years, but the business has also evolved behind the scenes through joining the Trafalgar Entertainment Group (TEG) in 2018. TEG seeks to build a fully integrated and wellresourced live entertainment platform operating across property, rights, production, content distribution, livestreaming and venue management.

Also in 2018, Stagecoach went through a rebrand which introduced our Creative Courage for Life business ethos, which seamlessly unified our brand internationally and brought our core values to life for our franchisees, students and parents.

Ultimately, Stagecoach’s enduring success is thanks to our franchisees, who reflect our commitment to providing

high-quality performing arts education and empowering children to develop their skills and confidence. Not just focused on the wellbeing of our students, our franchise model provides franchisees across the globe a business that delivers effective work-life balance and earning potential.

Our 35th anniversary is a significant milestone, a testament to our entire international network’s dedication and hard work. By focusing on the development of its students and franchisees, Stagecoach has built a network of successful performing arts schools that continue to significantly impact the lives of young people and franchisees internationally. n

www.stagecoachfranchise.com

www.franchiseworld.co.uk | Winter, 2023 55

EDUCATIONAL FRANCHISE HDEG has taught more than three million children to speak English, master Spanish, appreciate mathematics, explore science and nature, and learn through movement – all in a fun and stimulating manner.

Educational group debuts Helen Doron Spanish and MathRiders to the UK W

ith over 1,200 learning centres across 40 countries, Helen Doron Educational Group (HDEG) is expanding its reach with two franchise opportunities – Helen Doron Spanish and MathRiders – and is seeking franchisees to bring these programmes to children and communities across the UK. Founded in 1985 by Helen Doron (right), HDEG says its growing brand offers franchisees a chance to change the

“

educational paradigm, offering educational excellence, enjoyment, and creativity so children can reach their fullest potential.

Since expanding worldwide HDEG has taught over three million children aged from three months to 19 years to speak English, master mathematics, explore science and nature, and learn through movement and song, all in a fun and stimulating manner.

By joining the HDEG family, you have the chance to combine a high-growth potential franchise opportunity with a vocation that helps children everywhere to develop, have fun, and achieve through our proven educational franchise programmes.

56 Winter, 2023 | www.franchiseworld.co.uk

EDUCATIONAL FRANCHISE

NEWS

Giraffe World Kitchen opens in Qatar airport BOPARAN Restaurant Group (BRG) reports further overseas expansion for its Giraffe World Kitchen brand, with the opening of its 12th airport restaurant site in Qatar at Hamad International Airport, Doha, with its worldwide franchise partner and travel experience operator Avolta, through its subsidiary HMSHost International.

Helen Doron, chief executive of the group, said: “We are hugely excited to be bringing the Helen Doron brand to the UK and to find new business partners to expand our proven educational programmes.

using games, music and innovative learning techniques. In contrast, Helen Doron Spanish provides a stimulating, engaging, and nurturing environment that helps children learn Spanish from ages three months to 19 years.

“Having been born and raised in London, I feel like I’m coming home and cannot wait to spread the Helen Doron methodology, which has been taught worldwide for decades and is based on a deep understanding of how children learn best.

Doron comments: “By joining the HDEG family, you have the chance to combine a high-growth potential franchise opportunity with a vocation that helps children everywhere to develop, have fun, and achieve through our proven educational franchise programmes.”

“We are initially looking for single unit partners across the UK to run a learning centre or studio with a scalable opportunity to develop a multi-unit business. So, if you’re an entrepreneur, possess business knowledge and experience with the ability to work independently, you're exactly the partner we’re looking for.”

MathRiders’ approach to teaching mathematics is all about hands-on learning and turning real-life experiences into understanding mathematics. From the age of two to 19 years old, children learn mathematics

HDEG says the minimum investment to operate a single Helen Doron Spanish or MathRiders centre is £25,000, with liquid capital ranging from £35,000 to £50,000 depending on personal circumstances and operational costs.

Single and multi-unit franchisees are available in addition to master franchises for both brands

The airport restaurant is also trialling a new concept, Giraffe Burger to go, an extension of the World Kitchen. On the menu is the Classic Cheeseburger to the Mexicana Burger. Proving popular with customers, BRG says the offering is contributing to nearly 30 per cent of sales.

Open 24 hours a day, the Giraffe World Kitchen site spans over 244 sq. metres and can accommodate 135 covers. The contemporary family restaurant offers freshly prepared authentic dishes from around the globe, plus breakfast, small plates, drinks and desserts.

Satnam Leihal, chief executive of BRG, comments: “We are delighted to continue working with HMSHost International, and now Avolta on the global expansion of Giraffe World Kitchen. They are the perfect partner to represent the brand as we continue to grow internationally.”

The group’s other franchise models include Helen Doron English and Helen Doron Academy. n

The Qatar site follows the opening of restaurants in other international airports including Barcelona, Birmingham, Dubai, London Gatwick, London Heathrow Terminal 5 and Malaga. n

www.helendoron.com/franchise

www.boparanrestaurantgroup.co.uk

www.franchiseworld.co.uk | Winter, 2023 57

ADVICE FOR FRANCHISEES

True partnership is why franchising thrives during challenging times T

Cheryl Harper, managing director at Greensleeves Lawn Care, explains how franchising has proven to be a resilient and successful model, offering ambitious entrepreneurs a low-risk path to business ownership with the backing of an experienced network and an established brand.

he current political and economic climate is a challenging time for many businesses, leading to closures, redundancies and decreased consumer spending. One sector, however, that has come out stronger than ever is franchising, which has consistently shown an impressive ability to navigate these uncertain times.

Franchising has proven to be a resilient and successful model. It offers ambitious entrepreneurs a low-risk path to business ownership with the backing of an experienced network and an established brand. It’s therefore no surprise that franchising is gaining momentum in the UK’s economic landscape and is now a firm way to grow a business and become a major contributor to the economy.

But why is franchising such a successful model, and how does it help in unexpected times?

Having a franchisor who is one step ahead of the curve is vital to the success of its franchisees, from the support and training provided to the infrastructure and franchise network. A good franchisor will adapt to new challenges, but for franchisees, they have the reassurance that they are working with a brand whose mission is to do all it can to help get them through a crisis.

We have taken a range of measures to help our Greensleeves franchisees deal with the challenges they face throughout their franchise journey – health, political or economic.

For example, we put in safeguarding and social distancing during the pandemic, and we invested in IT and technical support to enable our franchisees to continue to work efficiently and deliver the quality service that their customers expect. It’s times like these that we act as

True partnership Franchising is a true partnership, where success for the franchisor should go hand-in-hand with the success of the franchisee. But for this to happen, the two parties need to engage with each other in frequent dialogue and work together to find solutions, if required.

Unfortunately, this isn’t always the case with a franchisor/franchisee relationship, which can be fraught with many challenges and obstacles, particularly when profitability is compromised due to current economic times.

58 Winter, 2023 | www.franchiseworld.co.uk

true partners with our network to ensure we foster a successful relationship.

Proven business model Starting a new business during an economic downturn certainly poses challenges, especially when it comes to securing funds. Yet, lenders tend to view financing requests for franchises with a proven success history more favourably compared to independent start-ups, which are often seen as riskier.

Likewise, franchisees have the advantage of leveraging an already successful business model, avoiding the costly and time-intensive pitfalls, and directly embarking on their journey to success.

When investing in a well-established franchise, both experience and adaptability should be inherent to the business model. Franchisees will benefit from a recognised brand, and the day-today operational model, which includes legal compliance, IT systems, supplier relationships, sales and marketing, will be robust.

And whilst you will be expected to

NEWS follow the business model, you should also be able to take your own business decisions (within the model), enabling you to take advantage of new opportunities that come along.

The power of a network In times of stress and uncertainty, the support that a franchisee gets from its franchisor and wider franchisee network becomes invaluable. It’s one of the reasons why franchises in general have a greater rate of success than independent business owners who may struggle for help and not know where to turn, whatever the trading conditions.

Good franchisors will not only offer reassurance, support and guidance backed with experience to its franchisees, but they will also take advantage of their strength in terms of numbers by collaborating together to reduce costs, negotiate better buying powers and make a bigger impact with their marketing. The camaraderie and support from fellow franchisees is equally important.

In contrast to independent entrepreneurs, franchisees benefit from an expansive community of businesspersons operating under the same model. This collective is a reservoir of insights and skills, comprising professionals from diverse backgrounds – perfect for brainstorming and tackling obstacles.

For many organisations, a period of change often gives rise to innovative concepts and stimulate alternative business approaches, but having a strong foundation is crucial. It’s uncertain what the business environment will look like once everything stabilises again, or even how we’ll define ‘normal’ in the future.

Nonetheless, it’s likely that franchising will remain a significant element of the UK’s economy, and those who choose to invest in a franchise will undoubtedly be hailed as success stories in the forthcoming years. n ● Greensleeves Lawn Care, established

in 1998, has over 100 UK territories delivering an all-year-round lawn care service through its franchisee network.

www.greensleevesfranchise.co.uk

Chopstix high-profile site on Baker Street C

hopstix, the Pan-Asian quick service restaurant, has continued its programme of growth as franchise partner RTL Enterprises opens its ninth Chopstix site, on Baker Street, London.

A tenth site is also scheduled for Bexleyheath, as RTL focuses on growing the brand in London.

maximise the potential of this highprofile new opening.

RTL has worked closely with Chopstix franchise director, Aaron Moore-Saxton, to identify high potential locations, to allow the franchisee to grow with the brand at speed. As part of the agreement, RTL oversees the full management of all sites, with employees undergoing an extensive Chopstix induction.

Jimmy Arifaj, director of RTL Enterprises, said: “Chopstix sites offer a fantastic return on investment, and that has facilitated the rapid growth we’ve achieved with the brand. We’re excited to have secured such a high-footfall location, and with clear operational processes, quick service, and everincreasing brand recognition.”

Since the successful launch of its first London site in Romford, RTL says it has become fully embedded in the Chopstix brand ethos and is well equipped to deliver success with future stores.

Moore-Saxton commenting on the Baker Street location, said: “This is a high footfall site, located in one of the busiest parts of London, so the opportunity for the store is huge. RTL Enterprises is an important franchise partner for us, operating several thriving sites, and they’re well-placed to

“The speed at which RTL Enterprises is growing with the brand demonstrates how much the team has bought in to Chopstix, and we’re excited to see how they expand their footprint with us.”

The new quick service restaurant on Baker Street boasts brand-new state of the art digital screens, along with bold and bright signature interiors.

Chopstix was founded in London’s Camden Market in 2002 by Sam Elia and Menashe Sadik. The Chopstix Group has more than 130 quick service restaurants operating under three brands – Chopstix, Yangtze and Chozen. n

www.chopstixnoodles.co.uk

www.franchiseworld.co.uk | Winter, 2023 59

NEWS

Retaining top performers as valuable as recruiting new franchisees says Pinnacle

A

fter more than 30 years’ franchise experience working with some well-known brands, Tim Morris (pictured) formerly with Tutor Doctor, is now aiming to shake up franchisee support with his new business, Pinnacle.

Morris wants to tackle what he sees as an all too common phenomena faced by franchisors: how to engage and motivate longstanding franchisees and drive even the highest performers to new heights.

Pinnacle explains that in most franchise networks, there are a number of franchisees that excel at ‘working the business model’ and ‘smashing expectations of revenue growth’. For several years, these franchisees ‘soak up’ all the support and interaction with their franchisor and peers.

But, when they outgrow the standard model of support, these high performers can often be left to their own devices, becoming disengaged and in some cases even resentful of the franchisor.

Peer-to-peer performance The Pinnacle programmes involve the design, implementation and facilitation of independent peer-to-peer performance groups to engage the top eight to 10 per cent of the franchise network.

With a specialist framework of facilitated face-to-face meetings, business planning, key performance indicators, goal setting, innovation and peer-led accountability the programme is designed to re-engage this group of franchisees.

Morris explains: “I felt the power of performance groups a number of years ago when I launched the first of its kind within Tutor Doctor. Since then, I’ve been implementing and facilitating

peer-to-peer groups to optimise performance and growth potential – limited to the individual business I was working in.

“Through Pinnacle, I’m bringing this proven strategy and success record to brands who want to help maximise their high performing franchisees financial opportunity, improve network engagement and increase franchisee retention rates.”

Franchisor testimonial Frank Milner, global president of Tutor Doctor, reflecting on the impact of Morris’ peer-to-peer groups, said: “For nearly seven years, Tim was instrumental in the growth of our network. A key part of this was the performance groups he established – known as ‘Going for Growth’ groups by the network.

“

“Not only did these groups satisfy the

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needs of successful, rapidly growing and long tenured franchisees, they helped to improve and maintain a strong relationship between franchisor and franchisee. These groups remain a vital part of our targeted support and engagement strategy for highperforming individuals.”

Pinnacle adds that as well as the tangible benefits to headline financials, participants share best practice and reignite ambitions through powerful networking with like-minded individuals.

In a fast-paced and opportunity-laden landscape, performance groups are a critical support tool for all franchisors who recognise that retaining top performers is as important as recruiting new franchisees. n

www.franchiseegrowthexperts.com

I’m bringing this proven strategy and success record to brands who want to help maximise their high performing franchisees financial opportunity, improve network engagement and increase franchisee retention rates.

ADVICE FOR FRANCHISORS

How to update franchisee working practices to meet the expectations and skills of Gen Z

By Penny Hopkinson, Founder, Manual Writers International

A

new generation is becoming established in the workforce. Born between 1997 and 2012, Gen Z comprises over a quarter of the global population. As digital natives, they bring new perspectives, skills, and expectations to the table.

So, attracting and retaining Gen Z talent is crucial for the future success of franchising. However, traditional policies and cultures may seem obsolete to this cohort. By reframing working practices to align with Gen Z values, franchisees can become employers of choice. Here are some strategies for creating an environment where this generation can thrive:

Emphasise flexibility and work-life integration For Gen Z, the lines between work and life are blurred. Rigid nine to five schedules need to be updated for this generation. Offer flexi-time policies, job sharing, and remote work options.

Provide self-service shift scheduling through digital platforms where franchisees can swap or select schedules.

Aside from enabling greater work-life balance, flexibility also allows Gen Z-ers to integrate personal passions like volunteering or hobbies into their lives.

Demonstrate that you trust team members to get work done effectively regardless of the time or location.

Train managers to provide ongoing feedback Annual performance reviews don’t cut it for Gen Z. They crave continual

feedback and self-improvement.

Therefore, implement platforms like 15Five that enable regular check-ins and real-time recognition.

15Five is a performance management software programme that aims to improve employee engagement and productivity through continuous feedback and alignment. It’s designed to facilitate the constant feedback and development that Gen Z craves versus more traditional annual reviews. It provides helpful data for managers while enabling employees to showcase their work and get recognised.

Train managers to provide coaching and mentoring. Schedule monthly one-onones for managers to share feedback and career development advice. Emphasis strengths-based feedback that acknowledges achievements.

Create opportunities for connection and collaboration Gen Z is the most racially diverse generation to date. They expect

workplaces to be inclusive and team oriented. Promote collaboration through group projects and team-building activities. Host virtual meet-ups for team members across locations to connect.

Encourage community service initiatives, allowing Gen Z employees to integrate their passion for social impact.

Co-ordinate volunteering events based on causes that resonate with your brand values and local needs.

Support learning through technology and peers Gen Z is self-directed and entrepreneurial when it comes to professional growth. They are accustomed to accessing online education platforms like YouTube and Khan Academy, a non-profit educational organisation, to gain skills.

Provide access to e-learning modules, virtual conferences, and webcasts to enable continuous learning. Consider subsidising courses or credentials related to employees’ career goals. ➥

About the author Penny Hopkinson founded Manual Writers International in 1987 – a consultancy dedicated to planning, structuring and creating engaging operational content. In 1989 she was invited to join the British Franchise Association (BFA) as an Affiliate Professional Advisor to set an operations manual gold standard for members.

Since then, Hopkinson has created hundreds of operations manuals and in 2011, she was awarded a Companion of the BFA in recognition of her outstanding contribution to the development of franchising in the UK.

manualw@aol.com www.manual-writers.com

www.franchiseworld.co.uk | Winter, 2023 61

ADVICE FOR FRANCHISORS

“

For Gen Z, the lines between work and life are blurred. Rigid nine to five schedules need to be updated for this generation. Offer flexi-time policies, job sharing, and remote work options. Provide self-service shift scheduling through digital platforms where franchisees can swap or select schedules.

Also, encourage peer learning and reverse mentoring. Institute programmes for younger employees to share their knowledge of technology, social media, or project management with more seasoned staff.

Reimagine your office as a collaborative hub While Gen Z embraces remote work, they still crave meaningful in-person connections. Reimagine your physical work environment to facilitate team building.

Incorporate open lounge areas, group workspaces, and recreational zones like ping pong tables. Host team lunches, outings and social events regularly to foster relationships. Allocate budget for quality coffee and snacks to energise collaborative meetings.

The operations manual re-imagined The operations manual is being reimagined as a Knowledge-Sharing Environment. The YouTube, Instagram and TikTok eras have revolutionised how tech-savvy young Millennials and Gen Z seek and absorb information. Attention spans have become shorter, and there is a growing demand for content that is quick and easy to digest. They crave instant solutions to their information needs and rely on trusted peers for guidance rather than solely relying on corporate information.

significant implications for franchising – and the traditional text-heavy operations manual. To remain competitive and relevant, franchisors need to embrace peer-to-peer learning. They must adapt their communication and training strategies to meet the demands of the franchisees’ new team members.

Providing information in concise, visually appealing formats such as videos and infographics is more likely to resonate with Gen Z team members.

Furthermore, leveraging user-generated content and testimonials from existing franchisees can help build trust and credibility.

Use video to provide a rich and engaging learning experience. It can be particularly effective for complex or technical procedures. Many franchisees benefit from visual rather than textbased instructions, particularly those involving complex processes, equipment, or procedures.

For example, a franchisor could create short, engaging videos addressing common questions and challenges franchisees face. These videos could be shared on social media platforms, where potential franchisees are more likely to encounter and engage with them.

Standard Operating Procedures (SOPs) The shift in information consumption patterns has implications for SOPs in franchising. SOPs, critical for ensuring consistency and quality across a franchise, must be accessible and easy to understand. Traditional text-heavy manuals may no longer be the most effective method for communicating this information.

This preference can be attributed to several factors, including relatability, authenticity, and trust. Research conducted by the Edelman Trust Barometer reveals that trust in businesses has decreased, while trust in peers has increased. This highlights the importance of peer-to-peer engagement in the current digital landscape.

To cater to the preferences of the younger generation, SOPs should be adapted to incorporate more visual elements such as videos, images, and flowcharts. These formats can help convey complex information more digestibly, improving comprehension and retention. Additionally, incorporating interactive features such as quizzes or simulations can help franchisees engage with the material more effectively.

These consumption pattern changes have

It’s also important to consider the role of

62 Winter, 2023 | www.franchiseworld.co.uk

peer-to-peer engagement in the context of SOPs. Creating opportunities for franchisees to share their experiences, best practices and insights can foster a sense of community and trust, ultimately contributing to the success of the entire franchise network.

Enabling employees to contribute their insights makes them active participants in improving the organisation.

Take Mary’s initiative, illustrating how knowledge-sharing can unfold effectively. She’s the assistant manager in a patisserie franchise with a mature network of 30 plus franchisees. She identified a subtle but critical error in the bakery's kitchen – incorrect handling of butter that led to an inferior product about which there were many complaints.

Rather than passively accepting this inefficiency, Mary took the initiative to create a series of How-To video clips for the network’s dedicated KnowledgeSharing Platform. She used her smartphone to demonstrate a quick and effective method to soften butter perfectly for blending the recipe’s ingredients for the patisserie’s signature Victoria sponge.

After working out a 30-step shot list, she efficiently created text overlays for clarity, omitting the need for a voiceover.

AI-generated translations make the instructions universally accessible where English isn’t the first language. This is ideal for Renée, the French-speaking kitchen hand at another branch, whose responsibility is to take the butter out of the fridge on arrival at work but often forgets.

Once approved, these video clips were saved on the company’s dedicated Knowledge-Sharing Platform, and a QR code with a URL was generated. A QR code is placed in every kitchen at the point of need. This simple yet thoughtful innovation had an immediate and significant impact: it slashed wastage, eliminated customer complaints about cake quality, and boosted the team's morale.

Mary’s initiative didn’t just solve a problem, it inspired a culture shift

toward continuous improvement and shared learning across the network.

Moreover, Mary received recognition from head office and received a gift voucher. Her innovation was entered into the franchisor’s annual best practice awards and won, gaining the admiration of her peers, who are now keen to collaborate to improve processes.

So, the traditional approach may have served its purpose. It’s time to take it to the next level. Franchisors must now provide their franchisees with a richer, more engaging experience that leaves a lasting impression, just like a cake that tantalises taste buds and leaves everyone wanting more.

Prioritise physical, emotional, and financial well-being Stability and security are important to Gen Z as they’ve come of age during volatility and uncertainty. Provide benefits like health insurance, retirement plans, and disability coverage to provide peace of mind.

Promote emotional wellness by training mental health first aiders and making counselling available. Consider offering financial literacy resources and financial planning assistance as well.

Demonstrate commitment to diversity, equity and inclusion Gen Z expects organisations to move beyond discussing DEI (diversity, equity, and inclusion) to enacting policies, representation, and accountability structures that embed these values.

“

Adapting to attract, motivate and retain Gen Z is imperative for franchise success. By reimagining workplace practices with flexibility, collaboration, well-being and purpose as cornerstones, franchises can become employers of choice. training and policies back to core values. Outline sustainability efforts and social responsibility programming, so Gen Z-ers understand how their work contributes to collective goals.

The bottom line Adapting to attract, motivate and retain Gen Z is imperative for franchise success. By reimagining workplace practices with flexibility, collaboration, well-being and purpose as cornerstones, franchises can become employers of choice.

While change can be daunting, this is an opportunity to inject new energy and skillsets into your franchise. The strategies above will allow you to leverage the strengths of Gen Z while enhancing the employee experience for all generations.

Understand this new workforce and implement responsive policies, spaces and cultures. Don’t just comply with the trends – involve your Gen Z-ers in cocreating the future. With their input, your franchise can become an agile, engaging workplace where this generation – and those to come – can thrive. n

Develop a DEI strategy in collaboration with team members. Set representation goals, implement anti-bias training, and audit policies and practices for inclusiveness. Ensure diverse voices with Gen Z, are included at every level, from customers and entry-level staff to leadership.

Communicate your mission and values This generation seeks meaningful work aligned with their values. Convey your brand’s purpose and positive impact.

Feature stories of team members making a difference and community initiatives in your internal communications. Tie

NEWS

● Hopkinson’s new book: Manual

Magic: Create the Operations Manual Your Franchisees Need to Succeed, shares her unique approach honed through 35 years of direct collaboration with SMEs, multinationals, and social enterprises. The book is available in Kindle (£4.99) and paperback (£19.99) formats on Amazon.

Alchemy Virtual Assistant sees new hub launch THE UK’s family-run virtual assistant franchise, Alchemy VA, has launched in Marlow and Maidenhead in Buckinghamshire with former global buyer and mother of one, Shelley Hall (above) taking the territory.

Swapping her fast-paced career, where she worked for Debenhams, Adidas and Warner Brothers, Hall will offer remote administration services and PA support to entrepreneurs, businesses and small and medium enterprises in the area.

During her 20-year career working in the UK and abroad with world known brands, Hall said that now living back in her hometown of Marlow she realised her passion is helping business owners grow their businesses.

Hall said: “After what felt like hours of research into what my next career move might be, the franchise model really stood out. A franchise would give me a ready-made business model where I could get clients straight away and access the right training. Alchemy VA has the notion of family at the heart of everything they do, it seemed perfect.

“I am very used to juggling multiple jobs all at once, and business owners are often managing what feels like millions of tasks too – invoicing, bookkeeping, reporting and analytics, social media and lots more. I can take care of all these things working remotely so that they have more time back for important business development and things they enjoy doing.” n

www.alchemyva.co.uk

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ADVICE FOR FRANCHISEES

Why franchising is an ABC to success in education A

spiring entrepreneurs face a pivotal decision when starting out. Should they embark on the challenging journey of building an independent business from scratch or explore the world of franchising? Paula Murphy, a mum-ofthree and a multi-unit franchisee for Monkey Puzzle Day Nurseries, opted to do the latter.

Here she offers her insights on why it’s increasingly advantageous to choose a franchise and how she overcame a personal and professional setback of developing Bell’s palsy during pregnancy through the freedom of franchising.

“Not many people know that Bell’s palsy is a common side effect of pregnancy, I did, but it was still a shock. I’d always been prepared to resume my previous career, but the diagnosis changed my plans.

“I had been a qualified occupational psychologist and even owned my own training company. However, given my circumstances at the time, I retrained as a childminder so that I could spend time at home with my daughter and earn an income simultaneously.

“Through hard work and ever-increasing demand, I grew my childminding business to a level where the next logical step was to open a nursery. This is when I decided to invest in franchising.”

Despite Paula’s confidence in her business abilities, she recognised that starting her own independent nursery could have been an uphill battle.

“I knew I didn’t have the background in early years education so securing the finances and getting all the required paperwork and permits was going to be tough. I was familiar with franchising from my previous career, and I wanted to explore the opportunities that were available to me. That’s when I found out about Monkey Puzzle Day Nurseries.

● Paula Murphy (second right) with nursery team members.

“I knew the franchise was a serious brand just from my research – they’ve been operating for 20 years and have over 70 locations. If I’d have started on my own, I would’ve had to have built up the brand from scratch and wouldn’t have fostered the level of trust parents already had in Monkey Puzzle.”

Investing in a franchise, rather than going it alone, provides many benefits.

Consumer trust First and foremost, investing in a franchise means inheriting a brand’s reputation. Collaborating with a trusted company that already holds a place in consumer’s hearts and minds can jumpstart the business from day one.

Financial groundwork From a financial standpoint, starting a nursery comes with significant upfront costs, both for an independent and through franchising. Securing a location, to then building a presence through marketing, are costs people need to factor into their budgets.

The benefit of a quality franchisor is the ability for franchisees to tap into the collective purchasing power of the entire network, resulting in significant savings on equipment and supplies.

Monkey Puzzle offers access to in-house property experts for any franchisees needing extra support. In terms of the funding, most high street lenders will offer a percentage of the investment

64 Winter, 2023 | www.franchiseworld.co.uk

when purchasing a reputable and proven model, which Monkey Puzzle says could be up to 70 per cent for its franchise.

“I didn’t have the finances to open a new nursery. Franchising gave me the opportunity to access a payment structure I could afford and from there I could go about growing the business,” adds Paula.

Operational support From hiring and training staff, marketing assistance and operational guidance, franchisees are never left to navigate the challenges of business ownership alone – operational support is available on a relatively unlimited basis.

A second chance at a new career For Paula, the biggest benefit of franchising was in her journey to overcome personal struggles and achieve her goals as a busy working mum: “Bell’s palsy really affected me back then and is still something I deal with today, but I was very self-conscious at the start and couldn’t enjoy the experiences a new mum should have.

“I was at a career crossroads and franchising set me on the path to success. Falling back on the support and systems provided by Monkey Puzzle has meant my work-life balance is so much better. I can fit work around my kids’ lives, and we can spend so much more time together as a family.” n

www.monkeypuzzlenursery.com

ADVICE FOR FRANCHISORS

Omni-channel marketing for a seamless customer experience F

By Chelsea Smith, Head of Content, Mayfly Internet Marketing rom their first touch to repeat conversions, a customer should experience the same feeling every time they interact with your franchise. No matter the industry, omni-channel marketing for your franchise business can offer a pitch-perfect journey for your end users, no matter which channel they engage with.

Whether that’s consistency with Ad graphics, finding your tone of voice across multiple platforms or community engagement and customer service, creating a recognisable brand across every channel you use can make your approach seamless for your customers.

Once you’ve found the right channels for your franchise, you can then set about making your user experience seamless across all channels offering the omni-channel experience. But before you learn how to tap into omni-channel marketing, it’s important to understand what multi-channel marketing is and how to target the right audience.

Multi-channel marketing So what does multi-channel marketing mean? In the digital space, there are so many avenues to take and multi-channel marketing is a way of targeting your audience on a number of platforms.

Gone are the days when Google was your only option. It’s increasingly easier to create a website for your company, share products on social media and tap into cross-platform Ad campaigns that show return on investment (ROI) within days. From Google and Bing to LinkedIn and Facebook, there are loads of channels to share information about your product or service, both organically and through paid Ads.

The multi-channel approach is where businesses utilise all or most of these platforms in order to spread brand awareness, educate during the consideration stage, and convert when their customers are primed.

Be prepared Multi-channel marketing can become an arduous task without proper preparation and planning. It’s all well and good to add your products to Instagram Shop and run Facebook Ads, but when it comes to social media, not all platforms fit the same demographic.

Not only are there different users on each platform, but they’re all there for different purposes. From age demographics and gender split to hours of use and popular active times, to users’ intentions to learn, engage or be entertained – everyone uses social media and other platforms in a variety of ways.

Many businesses tend to take a blanket approach to social media marketing. But it doesn’t have to be all or nothing. You may think you need all of the platforms since they’re “free” after all. But there’s no need to post on every platform if it’s not in front of the right eyes.

Instead of spending hours curating content for each platform, think about your demographic and where they spend their time.

For instance, if your franchise is in accounting or bookkeeping, you’re best heading to LinkedIn where you’ll find business owners and freelancers, whereas cleaning services might find their home on Facebook and Instagram as the before and after process is best shared visually. Always seek the platforms that fit both your demographic and services.

Don’t get lazy Cross-posting on platforms with the same post is also not it. If you’re on multiple channels, you should tweak your posts to tell the same story, but in a different way, to a different audience. So, when you’re excited about your 100th sale, a formal thank you is great for LinkedIn, but you can jump and shout about it with your TikTok followers anytime.

Although there are different audiences on each platform, with different intentions, age ranges and interests, there are some platforms whose users are

About the author Chelsea Smith is the Head of Content at Mayfly Internet Marketing. She is a Creative Writing graduate and has written for a wide range of companies, from small independent businesses to nationwide enterprises, both freelance and at marketing firms spanning Liverpool, Cheshire and the wider Merseyside area.

Smith has knowledge in content marketing, copywriting, branding and SEO. As Head of Content, she runs the Social Media team and is often found researching Content Gap Analysis, implementing on-page SEO and finding new ways to offer Helpful Content.

chelsea.smith@may-fly.co.uk www.may-fly.co.uk

www.franchiseworld.co.uk | Winter, 2023 65

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Book a free consultation today.

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ADVICE FOR FRANCHISORS more receptive to marketing and primed for buying. Google is the most effective, closely followed by Facebook and Instagram. But some even have a range of users who are ready to engage with brands without actually buying and it’s these pockets of community that create loyal customers.

As mentioned briefly in my previous article, becoming the conversation can be massive for franchise businesses to build a community of hyper-engaged users. Facebook pages sharing homebaked recipes can easily align with oven-cleaning franchises, whereas a bookkeeping franchise can create an Instagram page sharing budgeting advice for small businesses.

These spaces can foster a whole community of people who would use your service or product, but give them added benefits such as support, education or training and a space for like-minded people to connect. It’s within these spaces you find the “messy middle”.

The “messy middle” There are a number of ways to view a customer’s journey, from first touch to final purchase and repeat custom. The original marketing funnel focused on the problem a consumer had, with the product or service being the solution to their problem. It broke down a consumer’s journey into four main steps. ● The Awareness Stage – When they become aware of their problem and possible solutions. ● The Interest Stage – Where they show

interest in the solution, be it a product or service. ● The Desire Stage – When they begin

to evaluate your business as a solution.

“

No matter the industry, omni-channel marketing for your franchise business can offer a pitch-perfect journey for your end users, no matter which channel they engage with.

Google calls this space between triggers and purchases the “messy middle”. It’s a complex area where customers can be lost and won, in a number of ways, and a place where businesses must learn to adapt. This is why offering an omni-channel approach can hike up those wins.

When your customers are being hit left, right and centre by multiple brands with the solution to their problem, becoming a familiar face within the crowd is your best bet.

Over the years, this has developed and as digital marketing has boomed, many marketers have added the ‘Loyalty’ and ‘Advocacy’ stage. But much like the Wild West of the internet, the more platforms that get involved in digital advertising, such as offering paid Ads or organic profiles, the more the middle stages become messy.

Are you looking to recruit franchisees in 2024

Offer a seamless experience Once you’ve found the right platforms for your franchise business, you’ll want to optimise your approach for each one individually. When you know what story you want to tell, what your core values are and how you can offer more to your audience past hard-sale creative, you’ll find a wealth of ideas that elevate the customer experience.

When it comes to the omni-channel approach, you’ll want your tone of voice to span each channel without that copypaste mentality. Your Ad graphics and organic visuals should be consistently on brand, whether it’s font and logos, styling and format.

Brand packs and guidelines can help with this, especially when it comes to franchisees making their own organic socials or Google Business Profiles.

Keeping it consistent can increase your return customers and make your franchise that familiar face.

● The Action Stage – Where they

decide to purchase.

?

Creating a free-flowing, customercentric approach to marketing will build rapport, gain loyal customers and even convert them into brand advocates. This applies perfectly to franchise businesses that know their customers well. Instead of sharing your product or service over and over again on every channel, choose wisely which channels your customers frequent and focus on offering a seamless experience at every touch. n

Franchise World multi-media recruitment package Franchise World quarterly online magazine Full page advert with editorial in the spring issue (March, April, May). Plus,

Web listing 12-months profile on www.franchiseworld.co.uk

Magazine dates Editorial – 14th February Advertising – 21st February Published – 4th March If this is of interest, email info@franchiseworld.co.uk for further information.

Franchise World is the UK’s longest-established franchise magazine.

Founded in 1978, it covers franchising from the perspective of the two parties – franchisees and franchisors, both prospective and existing.

www.franchiseworld.co.uk | Winter, 2023 67

NEW TO FRANCHISING?

Q&A to put you on the right track to buying a franchise

By Nick Riding, Editor, Franchise World magazine

T

his Q&A seeks to address the fundamental issues of franchising for the beginner.

Q What is franchising?

It is simply a system for marketing goods/services that is not unlike dealerships, agencies or concessions.

The franchisor sells you, the franchisee, the rights to set up your own local branch, or cluster of branches, to market the company’s goods/services.

Q Would the company not be better off owning its own branches?

Yes, in terms of operating profits, but it would have to find the money to set them up, whereas it is the franchisee who funds the branches, usually through bank loans.

The other big advantage to the franchisor is that it can expect that, as you have invested your own money, you will be more motivated and committed over the long-term to make the business successful than an employee.

Q What is it going to cost me?

This, of course, depends on the franchise. A business that you can run from home, for example, will obviously cost a lot less to set-up than one that needs premises, particularly in the high street.

You pay an initial fee to cover your training, and the rights to use the brand and the business system for the period of the franchise contract.

Also you will pay regular ongoing fees, a fixed fee, or based on a percentage of your turnover, or a mark-up on the goods that you are obliged to buy from your franchisor. There may also be an advertising/marketing levy, again based on a fixed fee or turnover.

Q Will the initial fee be higher for the larger, ‘better known’ franchises?

Not necessarily. The franchisor shouldn’t be setting out to make a profit from the initial fee, but from the ongoing fees.

This is one of the important principles of the franchise system because it creates the incentive for the franchisor to help you build your business and continue to develop it. Putting it simply, in order for the franchisor to succeed, you must first succeed.

Q What is likely to be the scale of my profits?

This will, of course, depend on the franchise you choose, the territory or location you buy, and particularly how hard you work.

The latter is critical. Franchising is not about investing money, sitting back and spending the profits. Launching and developing a new business, even with the back-up of a competent franchisor, is hard work.

Franchisors are seldom looking for what are known as ‘absentee investors’. They need hard-working, fully-committed franchisees.

The question can best be answered by looking at the franchisor’s projections for the business and asking current franchisees whether they found them to be realistic.

If the figures are impressive and you are prepared to work equally as hard as the franchisees you have met, you should be able to look forward to similar profits.

After all, you will have had the same training and help that they did so on that basis, given your location offers similar potential to theirs, whether you succeed or not at the end of the day is down to you.

68 Winter, 2023 | www.franchiseworld.co.uk

Q Would it be better for me to go it alone in a conventional business and not have regular fees to pay?

You would miss the many benefits of being a franchisee, such as training, the use of the franchisor’s proven business system and branded, marketing and ongoing development.

You would also face much less risk than you would if you were starting out on your own, particularly in a type of business in which you had no knowledge or experience.

With a franchise you have all the help you need to set-up your own branch of a business in which success has been demonstrated by its existing franchisees.

Speak to them, and ask their opinion of aspects such as the standard of their initial training, the accuracy of the franchisor’s financial forecasts (income, outgoings, etc.) and the level of ongoing support they receive.

Q Which franchise should I buy?

This is the big question only you can answer. It’s rather like asking what house or car should you buy? As with them, it depends on your personal situation, preferences and available finance.

What can you afford? What are your personal aptitudes and working background? What would you really like to do for the rest of your career? Would the business need the support and participation of your family? Would the franchise be profitable enough to support your lifestyle? Would it meet your work/lifestyle balance aspirations?

Before looking at these questions indepth, you need to ask yourself whether you are, in fact, suited for selfemployment, and whether you would be

prepared to run the business according to the franchisor’s rules.

You will at the end of the day own your own business, but you must accept the fact that you are not entirely your own boss as you must run it according to the franchisor’s system.

This is necessary to maintain the quality and integrity of the whole network. After all, you are buying into the system not just to benefit from the brand but also its proven business system so why try to change it?

Q I often see franchisees described as franchise owners. Is this true?

No, it’s misleading. It is the franchisor who is the franchise owner.

Certainly, the franchisee owns his business, but it is only able to trade in a particular franchise under a contract with the franchisor for a stipulated period, usually with the option to renew for a further term.

It is only by owning the business that the franchisor can be in the position to police the network and ensure that each franchisee maintains the brand’s standards and reputation.

This issue was made clear by one of the UK’s earliest and most successful franchisors who preferred to call the system ‘business leasing’, as it is a process in which the franchisee ‘leases’ the franchisor’s brand and businessformat for a contracted period.

Q Might the necessity to strictly follow the franchisor’s formula make the business insufficiently challenging?

This question is often overlooked. Some franchisees are, of course, more ambitious than others. There are those who are looking mainly for a comfortable work/life balance, rather than making large profits.

However, franchising does offer the ambitious the opportunity to become a multi-unit franchisee with a significant regional chain of outlets.

If you are highly ambitious, negotiate with your prospective franchisor at the buying stage to include in the agreement

an option on extra territories/sites. Some franchisors particularly welcome franchisees who have aspirations to open a number of outlets and are particularly looking for candidates with the ambition to become multi-unit franchisees.

The benefits for the franchisor is that it doesn’t have to face the costs of recruiting and training the ambitious franchisee and, most importantly, knows that he is successful in the business. You suit them, and they suit you. Also financing extra units is easier as it can come from the profits of the earlier branches.

True entrepreneurs are, however, unlikely to be fulfilled in conforming to what they increasingly see as restraints imposed by the franchisor and they may, in fact, be better suited to starting a conventional business from scratch and go on to develop it as a franchise system.

Q What does the phrase, comfort zone mean in the context of franchising?

It describes the stage at which the franchisee’s business has become so profitable that he chooses not to develop it further. He has reached his ambition and is happy with his work/life balance.

This causes two problems for the franchisor. Firstly, it puts a cap on the future royalties it receives from taking a percentage of the franchisee’s turnover.

Secondly, it gives competitors the opportunity to capture a greater share of the market.

This situation is not easy for the franchisor to overcome. It can offer incentives, such as a reducing sliding scale of royalties for higher turnovers and persuading the franchisee to sell back part of his area to create an extra territory for a new franchisee.

Ultimately, however, the franchisor may have to try and entice the franchisee to sell by offering to buy him out at an inflated price.

Q What are master and regional franchises?

A master franchise covers the whole of a country and a regional franchise, an individual region of the country. Such

franchisees act similarly to a franchisor in respect to recruitment and control.

In return, they pay a percentage of their income from initial and ongoing service fees from their franchisees to the parent franchisor. The latter usually imposes a development target on the number of franchisees recruited over specific periods to ensure the holder develops the system.

Franchisors sell such franchises, rather than franchising directly, to avoid the cost and risk of piloting and developing their system in a country in which they have no experience of the market or culture.

They usually hedge their bet by including in the agreement a buy-back option that they can exercise after a period of time if the franchise proves successful.

It is not unknown for a wealthy U.S. franchisee to take a master franchise for a foreign country in the system in which he has made his wealth. This is an example of the more unusual entrepreneurial opportunities within franchising.

Q Are there any franchise laws to protect franchisees?

No, there are no laws in the UK specifically addressed to franchising, as there are in many countries, but the system is, of course, subject to commercial law.

The relatively few cases that have reached the courts have usually been brought by franchisees for misrepresentation. Has the franchisor misrepresented the profits the franchisee could expect? Has the forecast for the sales figures been exaggerated or the setting-up costs reduced?

Q If there are things in the franchise contract I don’t like, can I change them?

No, not in a well-run franchise. The contract sets out the rules under which the business has to be operated and, like the rules of a game, they must be followed to the letter.

The quality and reputation of the system

www.franchiseworld.co.uk | Winter, 2023 69

NEW TO FRANCHISING?

NEWS

will depend on its standardised business formula which is spelt out in the contract and the operating manuals you must follow.

If franchisees were allowed to make their own changes, standards would differ from outlet to outlet; the franchisor would lose control; and customers would not get the same service across the network.

As a result, the quality of the franchise and its brand would decline, and along with them the resale value of your business, when it comes to the stage you want to sell and make a substantial capital gain.

The franchisor’s refusal to make changes is an indication of the strength of its system. Conversely, if it allows changes to its formula it is a sign of weakness and often its desperation to recruit franchisees. One of the most essential ‘jobs’ of the franchisor is to police its network effectively.

Q If I can’t change the contract, do I need a solicitor?

Yes, the contract is complex and you need a solicitor specialising in franchising to explain it to you. It should set out in detail what the franchisor is going to do for you and what you will have to do in return. All this needs to be spelt out in the contract and, as it will govern how you run your business, you will need to understand it to the letter.

As the franchisor has to protect its interests and those of the network even beyond the point at which you may have left the franchise, the contract can still control the options available to you after the two of you have parted. A franchisee can’t take the sign down and continue trading as before but under a different name.

After all, it provided your training and its business system. It wouldn’t like you to become a competitor and will, therefore, want to resell your territory to a new franchisee. n

If you have a question, email info@franchiseworld.co.uk

Muffin Break invests £280,000 in fit-out of new café opening

M

uffin Break, an Australian-owned brand of onsite bakery cafés, has expanded its UK footprint with the opening of an outlet in Cheltenham, Gloucestershire. The new café has seen Muffin Break invest £280,000 in fit-out and has created 15 new jobs.

Renowned for its freshly baked goods, coffee and lunch options, Muffin Break says it is committed to providing the highest quality food and coffee, prepared fresh, in-store every day.

Owned by the Foodco Group, the first Muffin Break bakery café in the UK opened in 2001 and now has a footprint of 67 outlets nationwide.

Joshua Nixon, head of estates UK for Foodco, commenting on the new store said: “This exciting venture will bring top-quality coffee and freshly baked goods to the local community. The exciting response from customers at our other bakery cafés has been truly remarkable, and we’ve dedicated ourselves to finding the perfect location in Cheltenham.

70 Winter, 2023 | www.franchiseworld.co.uk

“Positioned at the heart of High Street, Muffin Break offers an ideal destination for coffee enthusiasts and shoppers eager to taste our renowned muffins and breakfast and lunch options.”

Muffin Break sees the new store setting the stage for an exciting new chapter in Foodco’s growth with plans to open additional bakery cafés, as the business actively looks for new locations and franchisees across England. n

www.muffinbreak.co.uk

Discover Your Tomorrow Here at the BFA we believe there’s nothing quite like franchising to make business ambitions happen.

We’ve been here for over 40 years supporting and educating franchisors and franchisees at every level of their development, from newcomers to household names, setting the highest ethical standards to make sure everyone is treated fairly.

Franchisors Membership isn’t just a badge, it’s a conscious decision to operate to UK franchising standards and access a wealth of trusted know how for your ongoing development.

Franchisees Franchisee membership is FREE to BFA accredited brands. Access a platform of peer to peer networking, business support and promotional opportunities.

Advisor Become an active in uencer in the delivery of high standards and protection of the industry.

Get in touch today! Visit our website www.thebfa.org, or email mailroom@thebfa.org for more information.

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