FRANCHISE MARKETING MADE EASY

Mayfly Internet Marketing is the go-to marketing expert for franchisors.

If you ’ re looking for memorable social media strategies, paid ads that convert and search engine optimisation that get you ahead of the competition. Book a free consultation today.

to represent and advocate your business model, it’s impor tant to stay on brand

As previously discussed, this does not mean simply slapping a logo on a cap and away you go No, you’ll want to train your franchisees on the core messaging behind the business itself, and even choose your franchisees carefully to ensure they align with your brand

A simple way to keep your tone of voice consistent is by offering brand documents upon onboarding There may be some ter minology you’d wish to stick to or avoid saying, a specif ic way to describe your ser vice or product, or a characteristic which has propelled your brand so far

Keeping in line with this way of speaking to your end users means that the conversation between your brand and customer is always on point. No matter what touchpoint they’re at So, whether they’re enquiring about a promotion, receiving your ser vice, or leaving a review, ever y step is an authentic representation of the whole brand

Community presence

As the digital world evolves, and social media becomes much more than chatting with your friends online, so should access to your brand A franchise with a community built upon the foundation of your ser vice or product is well-equipped to g row nationally and inter nationally more than those without

Think about your demog raphic. What do your end users do on a daily basis? What are their similar interests? Gym-goers may also be outdoor enthusiasts and pet owners might also care for the environment By creating spaces that speak to these interests, you can not only engage with your customers on a more personal level but also leverage the brand into adjacent niches

Think about community projects, Discord Ser vers, maybe your own app, and places where your demog raphic already spends their time Reaching out and asking for help to improve your product or ser vice in a space where your customers already exist is the perfect way to build on your company and create advocates in the making

Become the conversation

Branding is not just about what your company looks like. Sure, logos, font and colour palettes are integ ral to your design package, but consistency is key