Nichrome: Serving the Ready-to-Eat Industry with Excellence According to an ASSOCHAM report, the perceived convenience of packaged foods has been driving impressive growth in the segment. Rising incomes, younger households & working couples in urban India suggest that this surge will continue in the next few years. Since 2010, the packaged food industry, which includes beverages, dairy products, snacks & baked foods, ketchups, jam, etc., has been growing at 32.5% per year and is expected to swell to 35% till 2017 at least. Urban households account for 80% of this market. India has a large base of young consumers, who form majority of the country’s workforce. These young consumers hardly find time for traditional cooking due to their busy life styles which further creates significant potential for ready-to-eat food products. Yet, even as convenience is the main driver, healthconscious consumers also seek healthy ready to eat meal options. Major players like ITC, Kohinoor, MTR and McCain among others are providing impetus to the industry with product innovation, branding and attractive packaging. The players in the packaged food industry tweak their product offerings to suit the taste of Indian consumers and launch new variants to cater to regionspecific demand which have widened their consumer base. The industry players also consider factors like freshness, crispiness and flavor of the product, which the consumers consider important, before launching new products. Nichrome’s HFFS Totpack Pick-Fill-Seal (PFS) machines offer the combined benefits of variety, productivity and specialty packaging for ready-to-eat foods. The highprecision Totpack PFS machine is controlled through a PLC with touch-screen interface, and supports a variety of pack/pouch formats. Packing material for preformed pouches include heat sealable laminates like PET/PE, Paper/Alu-foil/PE, Alu/PF, PET/Alu-foil/PE or Co ex films.