Convenience is Key: Ready-to-Eat in India

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Convenience is Key: Ready-to-Eat in India For consumers, time is becoming more limited and fragmented every day. In contemporary India, with its changing lifestyle, growing urbanization and increase in nuclear families, cooking has become a much-dreaded task. Ready-to-Eat and Ready-to-Cook offer an easy solution. They offer convenience and variety. They save time and energy. What’s more, they taste as good as home cooking and have long shelf life. Better still, they can even be ordered online so customers don’t have to waste time in supermarket queues. A case in point is the instant breakfast segment. As fancy as the various breakfast cereals available in the market might be, Indians crave the satisfaction that only a traditional dish can give. So companies like MTR, Patanjali and even Quaker India have launched dishes like upma, poha, halwa in ready-to-eat, no-fuss versions. Just pour hot water, wait 3-5 minutes and eat. These singleserve packs are affordably priced, can be prepared by anyone and can also be carried when travelling. RTE and RTC is clearly a trend that’s here to stay. The market is packed with players and products – and the list keeps growing. Dominated by Mavalli Tiffin Room (MTR), GITS Food Products, Indian Tobacco Company (ITC), Kohinoor Foods and Priya Foods, the shelves offer Palak Paneer, Dal Makhani, Butter Chicken, Gravies, Matar Paneer, Punjabi Chhole, Punjabi Kadhi, Rajma Masala… the options abound. Supporting food manufacturers in this growing market is Nichrome, the pioneer of packaging machines in India. Nichrome’s Horizontal Form Fill Seal machines preserve the natural essence of the food and deliver packs that travel with ease from factory to the consumer. Nichrome’s HFFS Totpack Pick-Fill-Seal (PFS) machines are convenient ketchup packaging machines and instant food packaging machines that pack in innovative pouch formats while maintaining freshness of the contents. Nichrome’s highly advanced pick fill seal machines (PFS) are horizontal form filling seal machines with specially designed RTE and RTC


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