Big Benefits in Small Packaging for Cosmetics In the Indian market today, sachets for cosmetics and personal care products are here to stay! Sachets are hugely popular for their portability, ease of use and affordability. Flexible sachets are commonly used for hair products, conditioners, colourants, facial moisturisers, toothpaste and liquid soap with Sunsilk, Clinic Plus and Head & Shoulders referred to as popular trends. While consumers associate the ‘sachet’ revolution with Hindustan Unilever brands, the trend was apparently initiated by Dr. C.K. Rajkumar who started marketing shampoo sachets under the brand name ‘Velvette’ from his shampoo manufacturing plant in Cuddalore, Tamil Nadu in 1979. It was an experiment destined to be a game changer for the shampoo and cosmetics industry in India. Now, consumers in rural areas could afford shampoos. The retailing channel also changed as sachets moved from chemist stores to just about anywhere – even roadside paan-beedi hawkers stocked these affordable, single-use sachets! Today, 10 ml flexible pouches account for a majority of shampoo sales with demand for small sizes driven mainly by price-consciousness, especially in rural and semi builtup areas. Almost every FMCG product from shampoo to facial creams, toothpaste, liquid soap, fragrances & more –are available in small sachets. Nichrome offers a wide range of automatic filling machines that offer the best packaging solutions for an assorted range of cosmetic products. As one of India’s leading Packaging machine manufacturers with indepth understanding of diverse industries, Nichrome innovates and customizes their machines to suit individual needs. The shampoo & cosmetic packaging solutions adhere to providing eco-friendly and contaminant free packaging. Shampoo filling machines like the Vertical Form Fill Seal Multilane series provide a wide range of high quality packaging formats like pouches, strips, tubes, and sachets for different products such as Body Wash, Cream Rinse, Liquid Soap, Shampoo, Conditioner, Toothpaste, Gel, Lotions, Make Up Remover, Fragrances, Iodine, Towelettes and Wet Tissues, etc.
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.