Nichols College Undergraduate Programs

WE PREPARE YOU FOR ANYTHING U N D E R G R A D U AT E P R O G R A M S

Accounting If you’re in it for the problem solving, for the structure, or for the hidden beauty of numbers, an accounting degree is made for you. You’ll learn how to use your organizational mindset and killer attention to detail to build a career that lets you have a positive impact every day.

Meet the demand.

Our program focuses on data analytics, information flow, and the ethical foundations of modern businesses with cutting-edge coursework, experiential learning, and internships. We offer 1-on-1 student mentoring to support accounting majors through any challenges they face- from homework, tutoring aid, or guidance with their job searches. We also host scholarship events, some even offering CPE credits, as well as QuickBooks certification opportunities. We’ll ensure that you get the kind of real-world, hands-on practice that builds networks and lands jobs.

Career Paths.

You’ll explore careers working as a government, private, or public accountant, financial planner, internal auditor, forensic or tax accountant, tax manager, or an accounting analyst.

Classes include: Federal Taxes You’ll learn the influences on business and individual tax decisions, and gain a clear understanding of today’s major tax issues.

Auditing Dive into GAAP theory and use real-world case studies to investigate the causes, effects, and consequences of financial crime.

“The Accounting Program at Nichols is constantly evolving to better prepare students for academic and professional success.”

Emily Faist ‘20

Major: Accounting

For more information about the Accounting Program, contact Assistant Professor Deanna Foster, Program Chair, at deanna.foster@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Criminal Justice Management Do you have what it takes to identify cyber threats, combat terrorism, and repress everyday crime in a management and leadership role?

As a CJM major, you’ll learn to build and lead effective teams from experienced criminal justice professionals and law enforcement.

In a connected world, management is justice.

Classes include: Homeland Security/ Terrorism Study the historical foundations, ideologies, structures, and methods that drive modern terrorism, and learn how to keep our homeland safe.

By analyzing today’s security threats through the matrix of strong, ethical business practices, you’ll learn to successfully design robust, healthy environmental systems that prevent crime and build community. Our program combines business savvy and law enforcement best practices to ensure you’re prepared for anything the real world might

Security Investigations Examine the legal and ethical duties of an investigator, as well as the methods for data collection and analysis to help mitigate and manage risk.

throw your way.

Career Paths.

Become a corporate or industrial operations security manager, loss prevention specialist, fraud investigator, or work with district attorneys, court systems, and defense contractors for public and private organizations around the world.

“The small class sizes allow me to create personal, one-on-one relationships with my professors. I feel connected with them in and outside of the classroom.”

Rosellen Quist ‘21

For more information about the CJ Management Program, contact Professor Allison McDowell-Smith, at Allison.McDowell-Smith@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Economics What does it mean to make? To sell?

To buy? As an Economics major, you’ll study the marketplace, learn how businesses make money, and understand the relationships that create our nationally and globally connected community of providers and purchasers.

How Business Does Business.

Booms, recessions, and historic cycles affect

Classes include:

the economy every day, so your ability to apply

Money, Banking & the Economy Explore the role that money plays in the operation of markets through the lens of valuation, legislation, and modeling.

abstract thinking to pressing questions about market vitality, human behavior, and policy decisions will earn you value on the open market. An economics degree prepares you for a career in every business field, and is the

Urban and Regional Economics All business is contextual. In this exciting course, you’ll study urban form and function, and the emergent properties of local market forces.

perfect segway into graduate or law school.

Career Paths.

Economics majors can make a difference in local, national, and international governments, sales, think tanks, nonprofits, and private business across every industry.

adviser, underwriter, business analyst, or

“The small class sizes allow me to create personal, one-on-one relationships with my professors. I feel connected with them in and outside of the classroom.”

even as an economist.

Consider careers in marketing, management, insurance, real estate, or as a financial

Rosellen Quist ‘21

For more information about the Economics Program, contact Professor Hans Despain, Program Chair, at Hans.Despain@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

General Business Successful leaders in modern business are highly competent, forward-thinking, and versatile.

Our GB program lets you pick two or three concentrations, building a skillset tailored to your particular interests and fully exploring your diverse passions while preparing you for triumph in any field.

Everything is business.

Everything. Our focus on professional development and leadership ensures that you’ll be ready for everything from your first interview to your first deal. The average

Classes include: Leading and Managing Organizations Ready for the big chair? Study the team dynamics at play in winning organizations around the world.

Nichols student delivers over 75 presentations, and graduates with a best-in-class resume, portfolio, and sense of confidence.

Career Paths.

Business Law and Ethics Build your understanding of the behaviors that set responsible business apart, and set them up for success.

Take on your family business, management positions, or even the wild world of entrepreneurship. Or enjoy work as a financial advisor, budget analyst, sales manager, financial director, advertising specialist, or production manager.

“I love how much public speaking you have to do, it’s a big part of the Nichols experience. It’s been really good for me and I’m a lot better at it now.”

Miranda Smith ‘20 Major: General Business

For more information about the General Business Program, contact Professor Nicholas Barnes, Program Chair, at Nicholas.Barnes@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Criminal Justice Criminal justice requires solid integrity, a strong sense of courage, and patience.

At Nichols, you’ll study and advocate for social control and civilization, with an eye to ethics and professionalism.

Challenge yourself to understand the theories and tactics behind laws, rights, and order in our interconnected world.

Everyone Deserves Justice.

Classes include:

Build your expertise in homeland security,

Criminology What makes a criminal, a criminal?

In this course, you’ll go over the profile of a typical offender, and the psychological, sociological, economic, and geographic factors at play.

emergency management, crime, and punishment. You’ll enhance your communication skills as you learn how to create and maintain relationships with a highly connected community. Internship

Forensic Analysis and Interpretation Learn the basic scientific principles of forensic science, and understand how investigators preserve, record, and collect data from different types of crime scenes.

opportunities and experiential learning helps you build a solid foundation of soft skills and professional development.

Career Paths.

Explore career options in the public and private sectors, including positions in the courts, FBI, IRS, and as a juvenile program worker, police or correctional officer, detective, corporate security officer, or even as a fraud specialist.

“Having the opportunity to intern directly with the Worcester County Sherriff’s Office has taught me so much about the importance of community.”

Megan Lamare ‘19 Major: Criminal Justice

For more information about the CJ Program, contact Professor Allison McDowellSmith, at Allison.McDowell-Smith@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Communication Communication is more than just telling your audience what they want to hear. You’ll tell stories. Your story.

Your company’s story. You’ll craft narratives that can change the world.

You’ll discover new opportunities and learn to turn scraps of jargon into inspirational messages.

Speak your Mind.

Classes include:

Our Communication curriculum is crafted around you. Your interests. Your goals.

Personalize your journey with unique electives and internships. Our dedicated faculty is here to help you master core communication skills with engaging, hands-on lessons in relationship building, media writing, and presentation. You’ll graduate ready to craft clear, compelling content for organizations and entrepreneurs.

Career Paths.

Employers from every field demand candidates with exceptional written and verbal communication skills. Communication majors are primed for positions as a public relations specialist, business reporter, journalist, social media manager, marketing director, or even as a health educator.

Argument and Persuasion Learn the art of persuasion by studying and practicing the behaviors of successful arguers, such as analysis, research, logic, emotion, and ethics.

Visual Communication Learn the theory, technology, and impact behind today’s best graphic storytelling when you dissect ads, edit photographs, and build engaging infographics.

“Being a Communication major has given me the opportunity to take my love for content creation and make a career out of it.”

Austin Duvarney ‘19

Major: Communication

For more information about the Communication Program, contact Professor Jean Beaupre, Program Chair, at Jean.Beaupre@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

English If you are known for your independence, creativity, and ability to critically analyze situations, English is the degree for you! Exercise your passion for language while earning the business acumen and professional skills that set Nichols graduates apart in today’s competitive job market.

What’s the Word?

Classes include:

We all know English majors can read, write, and analyze stories, but they can also create, imagine, reach and share with unrivaled enthusiasm. Our program combines classic and world literature with experiential learning lessons to build a dynamic skillset you can rest a career on. Write your own sports column, create your own blog, or even tutor and teach students as you learn. Our engaged faculty is eager to help you build your portfolio with interest-driven thesis, projects, and teaching assistant opportunities.

Career Paths.

Write, teach, research, and build the kind of dynamic stories that move the needle as a social media content creator, web developer, or as an advertising or public relations specialist.

Journalism Improve your research and written communication skills through intensive hands-on work in all aspects of news and new media writing.

Themes in Literature Study interesting topics of literature each semester including business and work, identity, good and evil, love and sex or even crime that will drive the literature based lessons that relates to today.

“The teachers are excellent, there’s always someone who has your back. The courses are engaging, and give me the ability to showcase my passion for the subject.”

Jacob White ’21

Major: English

For more information about the English Program, contact Professor Kellie Deys, Program Chair, at Kellie.Deys@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Finance Successful leaders in finance are gogetters with a nothing-less-than-success attitude. They’re relative problem solvers, curious about the intersection of traditional cycles and new markets.

If you’re ready to eat, sleep and breathe investment, banking, and financial planning, we can help you turn your passion into a career.

Time is Money.

Classes include:

You’ll earn your Bloomberg Market Concepts

Financial Planning

Certificate your freshmen year, giving you a

This course shows you the basics of managing life, health, property, and the risks and rewards of investing.

massive leg up on the competition long before you graduate. You’ll enjoy full access to our financial lab, learn from industry veterans, and

Corporate Finance

build relationships in challenging internships.

An in-depth analysis of the strategies large corporations use to make long-term financial decisions, including capital budgeting, leverage, dividend policy choices, and more.

Every moment at Nichols is spent learning the professional skills it takes to succeed, and you can cash those chips in for an amazing career.

Career Paths.

Work in one of the America’s highest paying fields as an investment banking associate, treasurer, financial analyst, accountant, equity associate, research director, investment banker, financial planner, or even as a tax director.

“I came here because of the vibe and the team atmosphere. I love small towns, and that’s why I’m here at Nichols.”

Kevin Radavich ‘20 Major: Finance

For more information about the Finance Program, contact Professor Christine Beaudin at Christine.Beaudin@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

History A historian’s mind is independent, engaged in society, and filled with passionate curiosity. You love to ask critical questions that move policies, societies, and businesses forward as you dive into the root causes of local, national, and global issues. A liberal arts degree from Nichols will give you the foundation in business and analysis necessary to find impactful work in almost any field.

Classes include:

From the past, a path.

Women in American Society Take a look at women’s role in American life from colonial times to modern day, with a special focus on women’s contributions, national movements, and civil rights.

History is a core discipline of the liberal arts.

Our intimate classes allow you to shape the program’s curriculum around your interests. By blending experiential learning opportunities like internships, teaching, researching, and faculty-led travel, our students finish their college career with the foundation of civic engagement and are prepared to take on highly competitive

War on Terror This course takes you through global acts of terror dating well before 9/11, developing a deeper understanding of threats and how they relate to life today.

positions in important careers.

Career Paths.

History majors graduate with a demonstrated ability to read, write, and think critically, working as a lawyer, journalist, entrepreneur, politician, museum director, archivist, anthropologist, analyst, activist, teacher, or in business insurance positions.

“Having such a small program allowed me to work 1-on-1 with my professors, preparing me for an exciting position with the American Antiquarian Society.”

Michaela Gamache ‘20

Major: History

For more information about the History Program, contact Professor Michael Neagle, Program Chair, at Michael.Neagle@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Hospitality Management Ever dream of the ideal vacation?

Of opening your own restaurant?

Are you interested crafting the perfect guest experience?

Join us to learn how to take your passion for travel, tourism, and entertainment and turn it into an exciting career.

Welcome to the World of Hospitality.

Classes include:

Exciting hands-on learning opportunities like Disney’s Leadership Experience, special guest speakers, and behind-the-scenes expertise accent our core curriculum of business skills and professional development. You’ll learn how memorable guest experiences are built, how guests think, what they engage with, what they expect, and how to exceed those expectations for fun and profit. You’ll graduate prepared for a fast-paced career in one of today’s hottest and fastest growing industries.

Career Paths.

Share your passion people as an expert in hotel, resort, restaurant, and casino management, or explore a career as an event planner, travel agent, tour operator, event planner, executive host, or guest relations director.

Event Planning & Management Explore the foundational elements of amazing destination experiences, as well as the core problem solving techniques used to keep everything running smoothly.

Travel & Tourism Study the psychology of travel, travel technologies, tourist safety and security, and the economic, social, and environmental impacts of tourism.

“My connection with my professors led me to great opportunities, and Nichols gave me the leadership skills I need to succeed in the hospitality industry.”

Lauren Noga ‘17 Major: Hospitality Management

For more information about the Hospitality Management Program, contact Professor Maryann Conrad at Maryann.Conrad@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Human Resource Management If you’ve got a born-to-lead attitude, here’s your chance to combine your love of people with a satisfying career.

You’ll learn how to motivate, to inspire, and to make everyone on your team feel valued, all while maintaining the highest professional and legal standards for your employer.

Your Workplace. Your Community.

Classes include:

Specialized courses in compensation, motivation, and international HR Management

Developing and Motivating Human Potential Dive into motivational theories to understand why we work, and what motivates employees through highly experiential lessons and in-depth case studies.

strategies, taught by industry professionals, will challenge you to understand the needs of employees, strengthen your problem-solving techniques, and develop strong communication skills. Our tight-knit alumni community is

Assessment, Staffing and Employment Law A semester long job analysis project will help you explore the policy behind businesses’ interests, and hiring and retention strategies.

You’ll even have the opportunity to conduct your own hiring interviews!

engaged in your success, and are always willing to help you network. Internships, special projects, and faculty led travel are some of our program’s valuable experiencebased opportunities that help students get ahead of the competition.

Career Paths.

You can explore careers as an HR generalist, employee relations manager, labor relations expert, recruiting and staffing director, or compensation administrator,

“The professors in the program have extensive knowledge and experience within the field, and will go out of their way to help their students with anything.”

Rachel McDonald ‘21

Major: Human Resource Management

For more information about the Human Resource Management Program, contact Associate Professor Robin Frkal at Robin.Frkal@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

International Business Combine your passion for travel with your curiosity about the global marketplace. You’ll explore the ins and outs of multicultural economies and learn the connections between physical, economic, and political spheres of influence, giving you the tools to score a rewarding career anywhere in the world.

Become a Global Business Leader.

Classes include:

Globalization is expanding international business opportunities at a breakneck pace.

Are you ready to take advantage? Our program takes a three-prong approach, diving into international management strategies, foreign business strategies, and governance. We’ll challenge you to demonstrate your keen problem-solving skills by working with real companies abroad, and even give you the chance to engage with global leaders via real-time video conferencing.

Career Paths.

Prepare for a wide range of exciting career opportunities as a multinational manager, international trade and customs manager, foreign policy advisor, or in marketing and business development for globally operated organizations.

Advanced Economies & Emerging Markets Ever wonder how businesses profit in foreign countries? This course focuses on the impact of foreign competition on new markets, and the overall influence of leading markets on the global ecosystem.

International Management Learn the wide range of management theories, tactics, and technologies that make cross-cultural communication possible and profitable.

“The IB Program opened up the opportunity for me to study abroad in Dublin, Ireland, where I was able to translate classroom experience into real-world work.”

Nicole Lacroix ‘19

Major: international Business

For more information about the International Business Program, contact Professor Erika Smith, Program Chair, at Erika.Smith@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Management It takes a strong person to lead a team to victory. As a Management major, we’ll help you find that strength within yourself. Learning from industry veterans and business professionals, you’ll become a critical thinker, an ethical expert, and a confident, successful leader.

Grow into Leadership.

Classes include:

Keep the goal in focus. Managers and leaders

Entrepreneurial Management Compare and contrast the differences between entrepreneurship and intrepreneurship, with a holistic start to finish focus.

in every business are always ready to encourage teamwork and advance the company cause. You’ll grow effective, productive work cultures that turn amazing ideas into successful bottom lines. You’ll take

Operations Management

control of hectic situations and turn them into

You’ll explore the key processes, concepts, and data analytical tools used by companies to gain a competitive advantage and learn what those numbers mean to the success of businesses.

teachable moments for your team with an empathetic, honest, responsible hand.

Career Paths.

Careers for management majors are incredibly diverse, and include positions as a general manager, business owner, data analyst, business adviser, advertising or promotional director, and entrepreneur.

“Nichols has provided me with more than just an education. My experiences have allowed me to push myself, and develop who I am as a person.”

David Roy ‘20

Major: Management

For more information about the Management Program, contact Professor Leonard Samborowski at Leonard.Samborowski@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Marketing Do you love to tell stories? Bring your passion to life! Pair your creative style with your excitement for people when you become the guiding voice behind a brand. You’ll learn to understand people and their connections with products and services by combining behavioral studies, and research in your coursework.

Classes include: Hearts. Minds. Dollar Signs.

Consumer Marketing Understand the decision making process and purchasing funnel to identify consumer buying patterns through engaging case studies and corporate projects.

Marketing sits at the intersection of planning and impact. You’ll master communications strategies for large and small businesses with experienced marketing veterans who will help you understand the theories, tactics, and tools that drive sales. You’ll measure the impact of your campaigns with social and data analytics, and put your knowledge to the

Marketing Communications Get creative! Develop your client-based communication skills, focusing on the combination of advertising, sales, promotion, for effective integrated marketing communications.

test working with real clients on real projects.

Career Paths.

An exciting career in marketing awaits with roles as an account manager, social media strategist, data analyst, creative director, brand manager, media buyer, or even as an event planner.

“With Nichols College’s small class sizes, I can have one-on-one relationships with my professors.

I couldn’t picture myself anywhere else.”

Laura Freeman ‘19 Major: Marketing

For more information about the Marketing Program, contact Megan Nocivelli, Program Chair, at Megan.Nocivelli@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Psychology Are you intrigued by the question “Are people born happy or sad?” What about “How can we help athletes perform better?” These are some questions psychologists work to answer. Join us to learn fascinating insight about our emotions, our mind, and our behaviors.

You’ll graduate with an academic foundation ready for graduate studies or an for exciting career helping people.

Are you thinking what I’m thinking?

Classes include:

Employment in psychology is projected to

Abnormal Psychology Dive into the major forms of abnormal behavior, including anxiety and personality disorder, schizophrenia, and their different treatment approaches.

grow 14% by 2026, so now’s the perfect time to start pursuing your passion. You’ll build essential research skills in intensive writing courses and focused electives like the

Forensic Psychology Explore the application of psychology to law. From police psychology, eyewitness and expert testimony, psychopathy, victimless crimes, the insanity defense, to lie detection.

psychology of sports, dreams, or childhood.

You’ll be challenged to evaluate complicated issues in society and business, and have the opportunity to apply your knowledge to the community through internships and work with the Psychology club.

Career Paths.

Psychology prepares you for success in any career, whether you move on to earn a graduate degree or work as a case manager, laboratory assistant, market researcher, teacher, writer, or even probation officer.

“The professors are dedicated to granting us great opportunities- I’ve been able to become a teaching research assistant in only two years at Nichols!”

Shannon Sly ‘22

Major: Psychology

For more information about the Psychology Program, contact Professor Thomas Davis, Program Chair, at Thomas.Davis@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Sport Management Do you thrive on competition?

Today’s multi-billion-dollar sports industry demands the best from active influencers with a passion for winning.

Join us to discover how you can make an impact with teams at all levels using modern management, data, business, and leadership skills.

Get Your Head in the Game.

Classes include:

Our program is COSMA accredited, and taught by experienced faculty with a diverse background in international marketing, Olympic organizations, sales, and coaching.

We expose you to hands-on knowledge working with partnerships like Mohegan Sun, competing in CSRI Case Study competitions, and running athletic programs around NE. We’ll work with you from your first year to help you identify long term career goals and focus on earning and impressive internship.

Career Paths.

Our tight-knit alumni community is excited to help you network and explore careers at some of the biggest names in the sports industry as an agent, athletic director, coach, general manager of your favorite team, or to find meaningful employment throughout the business world.

Sports in Society Discover the impact athletics has on our culture by analyzing modern issues including media, violence, politics, religion, and economics through the lens of the competition.

Sport Event Management You’ll use your teamwork skills to organize, publicize, and manage all aspects of planning a major sport event throughout the semester.

“The professors want us to succeed. They are always sharing their connections and experiences, and helping us figure out the best plan for our future.”

Steven Lockwood ‘21

Major: Sp. Management

For more information about the Sport Management Program, contact Professor Brittany Jacobs at brittany.jacobs@nichols.edu Instagram @ncsportmanagement 124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Corporate Finance & Investments Corporate Finance and Investments is for fast-paced, passionate learners who are ready for a rigorous program with an incredible return on investment.

You are the power behind the money that drives today’s most exciting economic opportunities. You’ll decide how businesses raise capital, and determine how markets function.

Invest in your Career.

Classes include:

Our newest finance program was built from the ground up to respond to the needs of today’s most demanding employers. Handson portfolio management and experiential learning forms the basis of this unique program. You’ll learn what it’s like to work and thrive on Wall Street using official Bloomberg Financial Lab equipment and our student-led investment fund. Graduates enter the market with an understanding of fundamental concepts of real estate, finance, and foreign investments.

Career Paths.

Find a fulfilling career as a credit analyst, financial planner, investment banker, portfolio manager, research and securities analyst, securities broker, or fixed income trader at some of the most well-known finance companies, anywhere in the world.

Problems in Business Finance A capstone course that exposes you to advanced financial theory, and challenges you to understand, evaluate, and solve real world corporate finance and investment problems.

International Economics An economic analysis of international trade, tariffs, and quotas on domestic and global economies.

“After taking a tour of the Nichols campus, I just fell in love with it. You’re not just a number here; everyone looks out for each other.”

Colin Brown ‘19 Major: Finance

For more information about the CF&I Program, contact Professor Christine Beaudin, Program Chair, at Christine.Beaudin@nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Marketing Analytics We’re eager to show forwardthinking marketing professionals how to advance their career in such an interactive economy. You’ll learn how to convert data into valuable insight, and use it to produce meaningful messages that stand out.

Build a Data-Driven Career.

Classes include:

Our program examines how society, the economy, and consumers respond to messaging and helps companies plan their next move. You’ll enhance your interpersonal, organizational, and presentation skills through experiential learning, as you’re challenged to apply research to real-time business scenarios, and deliver persuasive pitches based on your own exciting analytical insight.

Career Paths.

As the marketing landscape continues to evolve at a record-breaking pace, so does the demand for marketing professionals with critical thinking, problem solving, and research skills. This exciting program prepares you for a proactive career as a market research analyst, social media specialist, corporate marketing manager, or brand activist.

Advanced Business Analytics Learn the various roles of a project manager and how to successfully interpret customer behavior and make recommendations for your organization.

Special Topics These courses are dedicated to the most current issues in the fast-moving data analytics field. Coursework includes projects heavily focused on business decision making and text and web analytics.

“Everything really came together for me here.

Athletics, academics, and my amazing internship.

I’m feeling ready for the world.”

Maggie Noelk ‘20 Major: Marketing

For more information about the Marketing Analytics Program, contact Professor Megan Nocivelli, at Megan.Nocivelli@Nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Digital & Social Media Marketing Today’s digital environment is consumed by social media, and this program helps you stay on top of the trend. Aspiring and creative young professionals flourish in courses where they learn how to create content, place advertisements, and engage with different audiences.

Classes include:

Stay Connected.

Marketing Communications This course focuses on advertising, sales promotion, and integrated marketing strategies, analyzing the client’s side of the marketing business.

77% of small businesses report that they use social media for sales, marketing, and public relations, so making yourself an expert on the theories, tactics, and tools of social platforms will make you a valuable asset to any team. You’ll learn how to measure user engagement and translate that data into meaningful content. Experiential learning and internships opportunities enhance your ability to communicate clear and concise messages.

Career Paths.

There are huge opportunities in every industry with this degree, including jobs as a content manager, digital media supervisor, social media coordinator, or even a communications coordinator.

Group Dynamic You’ll learn how to communicate to different audiences through different social platforms, traditional mass media, and new and developing technologies.

“The small class sizes allow me to create personal, one-on-one relationships with my professors. I feel connected with them in and outside of the classroom.”

Rosellen Quist ‘21

For more information about the Digital & Social Media Marketing Program, contact Professor Megan Nocivelli, at Megan.Nocivelli@Nichols.edu

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

Business Analytics If you’re not afraid of taking on big problems and big data a Business Analytics degree is for you. Learn cutting edge tech skills, master programming languages and be the person businesses turn to solve the biggest issues facing them today.

Problem-Solvers Wanted.

Businesses of all kinds are looking for analysts to improve efficiency and increase revenues.

Our new Business Analytics program gives students the opportunity to learn how to use technology and statistics to solve issues so they can turn information into businessimproving insight. You’ll be the one companies and others turn to when their problems need solving and we’ll give you the real-world experience needed to make a meaningful impact right away.

Classes include: Data Structures and Algorithms Learn how computer programming and algorithms can be used to create data and solve issues facing businesses today.

Problem Solving and Software Design Computers need programs to run. Learn how to write computer programs that can help businesses get the answers they need.

Career Paths.

Business Analysts work in a variety of fields, including banking, healthcare, education, and even sports. The skills learned can lead to jobs in market research, data science, quantitative analysis, and strategic planning.

“Nichols has provided more than education in the classroom. It’s allowed me to push myself, try new things, and develop who I am as a person.”

David Roy ’20 Major: Finance and Management

For more information about the Business Analytics Program, contact Jason Price, Associate Professor of Mathematics, at Jason.price@nichols.edu.

124 Center Road | P.O. Box 5000 | Dudley, MA 01571 | 800-470-3379 | admissions@nichols.edu | www.nichols.edu

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