Conestoga Athletics & Recreation Brand Guidelines

ATHLETICS & RECREATION  2018/ 19 Brand Guidelines

Table of contents 1. Who we are 2. Varsity vs Recreation 3. Elements Logo Colour & Typography Shapes & Photography Disclaimer

WHO WE ARE

Conestoga Athletics & Recreation The Athletics & Recreation Department is the heart of Conestoga Colleges Varsity and Recreation offerings.

The State-of-the-art facility offers the best in Fitness and Wellness, with multiple gymnasiums, fitness centre, running track and our very own Health and Wellness centre. Along with a large variety of weekly Fitness classes and Intramurals open to all Conestoga Students, as well as 8 varsity teams from Soccer to Cross Country.

V A R S I T Y vs RECREATION

Differences

VARSITY IDENTITY

Varsity For the 2018/19 seasons, The entire Varsity branding relies on a black textural background with gold elements to draw attention to specific focal points in the design

rugby

Tryouts

Recreation For the 2018/19 school year, Recreation has been given its own brand style. It follows alone with the style of Varsity except replaces the black background for white. This is done to distinguish between the two parts of the Athletics & Recreation Department.

Varsity & Recreation Both the Varsity & Recreation branding rely heavily on typography and gold elements to keep an obvious link. It is important to include at least one gold element and consistent typography throughout all of the branding for 2018/19.

RECREATION IDENTITY

SERVICE DISRUPTIONS

LOGOS

Elements

Logo Types Conestoga Condors The Conestoga Condors logo is used for all Varsity postings, and any overarching or departmental posts

Conestoga Recreation The Conestoga Recreation logo is used for all Recreation and Drop-In postings, or any activities the Athletics & Recreation Department offers. e.g. Rec. Program guide.

Conestoga Athletics The Conestoga Recreation logo is used for all postings to do with the entire facility, specifically anything outside of Varsity and Recreational posts. e.g. Service Disruptions, stationary or memos

PRIMARY LOGOS

Logo Varients Colour The colour version of our logos should only be used on a white or extremely light background, for AODA compliance.

Silver Stroke The silver stroke version of our logos should be used on any coloured/ dark or imagery based backgrounds. This logo will most commonly be used with any of the Varsity specific branding.

Black & White The black & white version of our logo should only ever be used when colour is not available for the specific application, or when it is required for branding on clothing or gym equipment in the Fitness Centre.

Clear Space X Spacing All of the Athletics & Recreation logos demand clear space around them.

At any size, small or gigantic this clear space is required. The space is represented by the X at each corner of the logo, the X is equal to 1/5 of the width. Shown at 3 different sizes you can see how the space grows and shrinks depending on the size. • If just the wordmark or icon is used, the same rules apply.

Logo Sizing Minimum Size The logos should always be sized properly in order to create a visual impact as well as easy readability of both the wordmark and icon in the logo.

The logo should never be used any smaller then what is shown here.

Two line logos like the "Conestoga Condors" must be at least 1.25 inches wide where as one line logos like "Recreation" can go down to 1 inch *Actual size shown

Maximum Size The logos have no maximum size restrictions, however the size should be appropriate for each project. The logo should be an automatic point which the eye sees. Meaning the logo should be larger then the minimum on an 8.5x11

1.25 inches

1 inch

1.25 inches

Logo Rules Rules In order to keep consistent branding throughout all of the Athletics & Recreation department there are strict rules when using any of our logos. The logo should never be altered or edited in anyway as there is always a current logo to solve any design issue.

Skewing

Rotation

Shown here are some examples of logo missuses.

Colour

Effect

Text

CONESTOGA CONDORS

COLOUR & TYPOGRAPHY

Elements

Colour Palette

PRIMARY COLOUR PALETTE

Primary The primary colour palette is designed to follow the Conestoga College colour palette to create cohesive branding, that will help to achieve brand awareness within the College.

The Condor Gold is the Athletics and Recreation departments go to accent colour, while white and charcoal act as background colours.

Element / Copy

CONDOR GOLD

WHITE

CHARCOAL

26/40/73/3 188/149/92 #BC955C

0/0/0/0 255/255/255 #FFFFFF

0/0/0/93 57/56/57 #393839

BLACK

GREY

LIGHT GREY

0/0/0/100 0/0/0 #000000

0/0/0/30 188/190/192 #BCBEC0

0/0/0/05 241/242/242 #F1F2F2

PMS: 465 C

ELEMENT/COPY PALETTE

The element/copy palette is used to create visual hierarchy as well as act as a barrier between background and text.

Black & Light Grey are used as the colours for the Condor element overlay.

Black and Grey are used for body copy, black being used for plain copy and grey to draw attention to specific words and visuals.

Typefaces Heading / Title Big Noodle Titling should only be used for headings, titles, and on rare occasions to draw the viewers eye. Titles and main headings should use regular while regular headings or potential subheadings should use the oblique version.

Big Noodle Titling should always be used with tracking at 250 to allow for readability and to keep consistent with branding.

BIG NOODLE TITLING

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&*

Typefaces Subheading / Body Copy Montserrat is used for all body copy as well as subheadings. Its various weights allow for it to be used in a number of different circumstances.

Body copy should stay between light and medium, for easy readability. Whereas semibold and bold should be used for subheadings or when Big Noodle Titling is no longer acceptable.

Big Noodle Titling is only unacceptable when it becomes illegible or has been overused on a specific page.

MONTSERRAT ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&* ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$#&*

Typefaces

LAYOUT

Details Here is an example of how to layout the Typography.

The main title should always be Regular Big Noodle Titling, and the largest type on the page.

Subheadings should be Oblique Big Noodle, smaller then the title and in the opposite colour, e.i. If the title is white the subheading is gold.

A good rule for sizing is to always double of half the current size. ei.

12pt for body, 24pt for subheadings, and 48 pt for titles/headings.

Body copy should be a regular to light Montserrat in either white or black.

The body copy should be between 10-12pt and only bold on important information.

Additional elements outside of titles/ subheadings and body copy should only use Montserrat in the appropriate size.

Men's & Women's

BASKETBALL 2018/19 SEASON

25pt Oblique, 250 leading Big Noodle Titling 50pt Regular, 250 leading Big Noodle Titling 17pt Oblique, 250 leading Big Noodle Titling

The 2018/19 Basketball Seasons starts October 18, against Lambton College at the Lambton Campus in Sarnia

12pt Regular, 0 leading Montserrat

Lets #GoCondors

12pt Semibold, 0 leading Montserrat

Maintaining AODA Guidelines

Contrast

In order to make our designs accessible to all students and faculty as well as comply with Ontario law, it is important to consider and follow AODA standards.

Use high-contrast colours for backgrounds and text, examples are black and white, orange and white, ect.

Try to aim for 70% contrast at minimum between colours

Here we have outlines some important rules and practices to follow when designing for the Athletics & Recreation Centre, as well as what they look like

EXAMPLE

Colour Printed material is easiest to read in black and white, when using colour try to limit it to key areas of text and elements to draw attention Distortion Do not distort text or imagery. The typefaces were chosen because of their style and readability, distorting or altering will remove readability.

EXAMPLE

EXAMPLE

Size When using type make sure that the point size is at least 10, any smaller and readability can be difficult.

Columns When writing, try to keep each line no longer then 3 paragraphs in length, (52–78) characters.

Leading Leave leading at the default size of larger, when text overlaps it becomes harder to understand.

EXAMPLE

Se, consilibus cae alem, mo et num patu quam ponius iam iam scre dit.

Bonsum faucomne viripio, et? Ratur, quis bontem octorio nsuludes hum

EXAMPLE EXAMPLE EXAMPLE

SHAPES & PHOTOGRAPHY

Elements

Shapes

CONDOR WINGS

OUTDOOR SOCCER

INDOOR SOCCER

RUGBY

VOLLEYBALL

CROSS COUNTRY

BASKETBALL

SOFTBALL

BADMINTON

Condor Wings The Condor Wings are created using the Condors logo. The wings are used as a detail for Varsity.

Mainly seen for L.O.I. posts or symbolizing unity.

Sport Shapes The sport shapes take inspiration from specific elements that relate to the sport. They are created to be used both as an element or frame for photography/athletes.

These shapes help bring together the Condors branding while creating a focal point as well as a distinction between the specific sports.

Backgrounds Varsity & Recreation The Athletics & Recreation department rely on two main backgrounds to keep design consistent. Both backgrounds as shown here use the same textural element which brings together different sports and activities into one.

Varsity relies on the black version to create a feeling of experience and action, where as the Recreation uses the white background to show fun activity as well as openness.

Both of the textures are used in key areas and faded to the base colour for type and information to be easily read. *Photography should not be used as a background.

Photography

COLOUR PHOTOGRAPHY

Colour Most photos for the Athletics & Recreation department will be in colour. Colour photos should be edited to bring out the natural tones and any gold in the photo from clothing or branding.

If athletes are not in black and gold Condor clothing or a ball/bat isn't, make sure to edit the colour to gold and black.

Black & White Black & White photos are mainly used for Varsity game posters or when used as an element to compliment typography.

Black & White photos should be edited to bring out an even range between bright and dark tones, this contast is key.

BLACK & WHITE PHOTOGRAPHY

DISCLAIMER

The Athletics & Recreation Department takes pride in our identity and are happy to see our Condor around campus to instill school spirit. However, as to not damage the image of the Condor we ask that any reproduction of the Condor logos be cleared with the Athletics & Recreation Department. We ask that no reproductions of our brand identity or anything in its likeness be distributed around the college as to not confused the Athletics department with other departments or functions. This inclused typography, stylized images, layouts and anything outlines in these brand guidelines.

#GOCO

NDORS

Athletics & Recreation Centre Conestoga College ITAL 299 Doon Valley Drive Kitchener, ON Canada N2G 4M4