Hard Won Lessons From The Pandemic

3/21/22, 1:03 PM

Hard Won Lessons from the Pandemic - Nicholas Fainlight | Business Development Associate, Hartford, CT

Nicholas Fainlight | Business Development Associate, Hartford, CT

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H A R D WON L E SS O N S F R O M THE PA N D E M I C

BY NICHOLAS FAINLIGHT

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ON MARCH 21, 2022

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The recent pandemic has had a significant impact on the global population. The most-affected countries have seen their economies shrink and populations dwindle due to the virus. But not all countries were affected equally. Some managed to recover from the pandemic.

The Hard-Learned Lessons From Businesses That Survived the Pandemic https://nicholasfainlight.com/hard-won-lessons-from-the-pandemic/

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3/21/22, 1:03 PM

Hard Won Lessons from the Pandemic - Nicholas Fainlight | Business Development Associate, Hartford, CT

1) Keep an eye on the bottom line – A company’s priority is always profit. Still, it becomes even more important to focus on the money coming into and going out of your business in times of crisis. It’s imperative not to lose sight of financial management during periods of crisis because doing so can lead to bankruptcy if things worsen.

2) Businesses can take advantage of political shifts. During times of crisis, governments may be more open to partnering with businesses or providing incentives for companies to implement better practices to boost economic health. Governments may also offer tax breaks or other incentives for companies that invest in areas like renewable resources.

3) Grow a solid customer base – One key lesson from businesses that survived the pandemic was how important it was to have a solid customer base. Many companies that could recover did so because they had loyal customers willing to put up with shortages and difficulties to continue supporting their favorite brands.

4) Diversify your portfolio – Most people are only familiar with “survival” strategies for making it through tough times. Still, this pandemic taught us that different designs are necessary for recovering from a disaster, too.

5) Keeping your employee’s morale high by taking care of them as they care for you. It is important to do your best to keep them healthy in their workplace.

6) Prepare for the worst. The Covid pandemic was swift and sudden. Though it would be challenging to prepare for an event like Covid, it is possible. Think about what you need and what you would want if the situation arose.

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3/21/22, 1:03 PM

Hard Won Lessons from the Pandemic - Nicholas Fainlight | Business Development Associate, Hartford, CT

Businesses that recovered from this disaster took a variety of approaches. Some diversified their portfolio by expanding into new markets or investing in renewable resources; others used social media campaigns and advertising campaigns as ways to get their message out and grow sales even when they couldn’t.

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