2018/19 Niche Snowboards Catalog

/ / T W O T H O U S A N D E I G H T E E N / N I N E T E E N //

TABLE OF CONTENTS Page 2 the mothership / recyclamine ® Page 4 materials Page 6 camber profiles / edge technology Page 8 snowboards Page 48 line overview

Niche is based out of Salt Lake City, Utah, and since 2009 has been dedicated to providing the global snowboard community with a quality product whose environmental impact is lessened by thoughtful design, conscious material selection and the desire to craft quality snowboards. We believe snowboarding and creativity go hand-in-hand, and are passionate about making boards that are lighter, snappier and more durable than most traditionally constructed decks.

At Niche Snowboards, we’ve changed the way we think about the relationships between our materials, our environment, and ourselves. We firmly believe that small steps, when multiplied by many people, can change the world.

Bottom line, what makes us different is our passion for quality, good design, and making the most environmentally conscious snowboards in the industry. We’re certainly not perfect, but we continually strive to be better, and hope our success will inspire change in the snowsports industry and lead to good things for you and the planet we all share.

The Eyes of the Future are looking back at us and they are praying for us to see beyond our own time.

- Terry Tempest Williams

THE MOTHERSHIP Ma de p r oudl y in Au st ri a.

The smallest of decisions we make on a daily basis matter. At Niche Snowboards, our goal from day one has been to create quality snowboards using environmentally conscious materials and manufacturing practices. We are honored to have partnered with The Mothership: the most environmentally friendly and advanced snowboard factory on the planet.

100% Hydro Powered: The Mothership is directly connected to the river Gail, which provides 100% of the energy used for heating and cooling of the facility, as well as the energy for production.

ZERO CO2 Emissions: By using the NH3 natural gas heating system, for every 1 unit of energy consumed by the system, 5 units of energy for heating and cooling is achieved.

98% L ocally S ourced M aterials: By using regional ground travel instead of obtaining materials from every corner of the globe to be shipped back out again, less energy is used, less emissions are released, and local businesses are supported.

We feel that this partnership is a match made in heaven, and are beyond thrilled to have found a home with like-minded, passionate people, who share our desire to make choices that lessen our impacts on the planet and preserve the climate we need in order to enjoy snowboarding. Working with The Mothership will give us the ability to continue pushing the boundaries of what’s possible in snowboard manufacturing, and we are excited to see what we can accomplish, together. We are all connected, and we hope to bring you even better products, made proudly in Austria.

RECYCLAMINE ® Wo r l d ’ s f i r st tr ue ze r o-wa s te s nowbo ard man u f act u ri n g.

Niche Snowboards is excited to announce the first 100% fully recyclable snowboard manufacturing, allowing all manufacturing waste and the product itself to be recycled and repurposed for reuse at the end of its product life cycle. We have teamed up with Connora Technology and Entropy Resins to apply their Recyclamine® technology into our existing bio-resins to create game-changing new products.

By using the Recyclamine® system, it is possible to harvest all the raw materials from snowboard manufacturing to be repurposed or recycled .

Recyclamine® curing agents are the only epoxy hardeners available that enable full recyclability of thermosetting epoxy resins. This technology provides chemical resistance and mechanical properties similar to conventional, non-recyclable aminecured epoxies. Flexibility, toughness, and low temperature properties are equal or superior to conventional epoxies.

The use of this revolutionary technology provides an end of life solution for snow sports products, and for the waste created during the manufacturing process.

The resins within the snowboard can be dissolved and broken apart using a top-secret solution, enabling us to harvest all virgin structural components and materials. These materials can then be recycled, repurposed or upcycled to create other new products like surfboard fins, binding components, or an unlimited array of possibilities. We are currently working on creating thoughtful collaborations within the snowsports industry, and look forward to working together to create better manufacturing solutins for us all.

MATER DIGI-PRINT TOPSHEET Most snowboard makers cover their topsheets in a thick, toxic lacquer to add shine. This is not only toxic to the environment; it’s unhealthy for people working in the factory.

Digi-Print uses a lacquer-free topsheet material that’s also thinner than most snowboard topsheets.

This cuts down on excess material and makes your board lighter.

We digitally print directly onto the topsheet, cutting up to 60% of the material and 75% of the energy wasted during alternate printing processes.

SNAPPY SAP™ BIO RESIN Traditional resins can be extremely toxic to people and the environment.

For our snowboards, we partnered with Entropy Resins to create our one-of-a-kind, Snappy Sap™ BioResin. As opposed to traditional epoxies made primarily of petroleumbased materials, Snappy Sap™ BioResin is composed of bio-renewable materials from the industrial waste streams of the paper pulp and biofuels industry.

These natural components help the environment by: • 45% material sourced from sustainable, bio-renewable materials • Lower environmental impact from processing – reduction of greenhouse gas emissions, reduced water and energy consumption, reduced wastes • Eliminates harmful byproducts Snowboard benefits:

WATER-BASED INKS Niche uses non-toxic, solvent-free, uv-based inks for printing graphics on all snowboard production.

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• Increased elasticity – provides more pop and spring to your board • Super high adhesion properties help keep your board from delaminating!

• Toughness – combined these benefits make your board bomb proof

BASALT MAGMA FIBER The majority of the snowboard industry uses fiberglass in board construction. We have eliminated fiberglass in several of our models, replacing it with Magma Fiber™ crafted from basalt.

Basalt is the product of volcanic activity. The fiberization process is more environmentally safe than that of glass fiber; the greenhouse gases that might otherwise be released during fiber processing were released eons ago during the magma eruption.

Basalt is also 100% inert, which means it has no toxic reaction with air or water, and is noncombustible.

And basalt is much easier to recycle than glass.

• Our Magma Fiber shows 15-20% higher tensile strength than regular fiberglass. This means better impact absorption, strength, and elasticity.

• Because basalt has a greater strength to weight ratio, less is needed to produce a snowboard. And less material means a lighter board!

• Basalt does not absorb water. So if you chip your topsheet jibbing some gnar, your board will not absorb water and delaminate!

RIALS FLAX STRINGERS

SUSTAINABLE WOOD CORES

RECYCLED MATERIALS

Stringers are strips of material that change the personality of a board (i.e. giving a board more pop or more stiffness), and are typically made of carbon fiber or another type of wood. Niche has developed a totally new stringer technology using Flax Fibers!

The forests that our wood cores come from are managed carefully to meet the social, economic, ecological, cultural and spiritual needs of current and future generations.

Our wood cores also come from a sustainable source, which means they are replaced by new trees!

Niche uses recycled materials in many components of our snowboard design and production. Such components used in our boards include:

Carbon uses lots of energy to process and releases half of its weight in CO2 and other pollutants when manufactured. Flax is an awesome eco-substitute! Flax stringers provide similar characteristics to carbon fiber, only they’re made from flax! They are strong, lightweight, and provide amazing vibration dampening characteristics, giving you a less chattery ride.

Here are some other requirements of our forest management:

Niche also utilizes basalt stringers for added pop, stability, and crazy vibration dampening properties.

• Recycled Steel Edges • Recycled ABS Sidewalls

• No use of hazardous chemicals • No conversion of forests or any other natural habitat • Appropriate management and identification of areas that need special protection (ex. cultural or sacred sites, habitats of endangered animals or plants) • Respect of international workers rights and Human Rights, with particular attention to indigenous peoples

BASALT STRINGERS

• Recycled Base Material

• All applicable laws must be followed, with no tolerance for corrupt or questionable business practices

RE CYCLAMINE ® Products using our revolutionary Recyclamine® resin system are able to be fully recycled at the end of their life span and all associated manufacturing waste will be reclaimed and upcycled into new products!

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CAMBER PROFILES Camber Dominant Hybrid

Traditional camber with a flatter mid-section. Provides more stability, tons of pop, responsive edge control and will let you ride away without washing out. A modern update to a time-tested classic.

Flat to Early Rise Camber

Flat camber is a perfect medium between reverse and traditional camber. It allows you to float better in pow compared to traditional camber, while still having a loose, playful feel with maintained edge control.

Multi-Camber

Multi-camber is a camber medley, which gives you the pop and edge control of regular camber with the float of reverse camber. Reverse camber between your feet, and camber zones extending to the contact points for a super loose, catch-free feel.

Back-Seat Camber, Rockered Nose

Back Seat Camber has rocker in the nose leading into traditional camber by the back foot. Designed to float effortlessly through powder, roll through choppy areas, enter turns with ease and power through the exits, and lock-in on groomers.

MAGNE-TRACTION BUMPS ÂŽ

7X

2X

The wavy edge of Traction Bumps add contact points to your edges to give your board more edge control and stability, especially in icy conditions. It works like the serrated edge of a knife, and adds extra bite and grip, and max carving power to your ride.

SNOWB

OARDS

W O M E N ’S

R ider : Veroniqi Hanssen // P hoto : Ashley Rosemeyer

What we are doing to the forests of the world is but a mirror reflection of what we are doing to ourselves and to one another.

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What an irony it is that these living beings whose shade we sit in, whose fruit we eat, whose limbs we climb, whose roots we water, to whom most of us rarely give a second thought, are so poorly understood. We need to come, as soon as possible, to a profound understanding and appreciation for trees and forests and the vital role they play, for they are among our best allies in the uncertain future that is unfolding.

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Chris Maser, 2 Jim Robbins

The artwork on the Sonnet was created by artist Zosia Olenska, and was intended to highlight the smallest, most wondrous beauty that exists in our world’s forests. Forests cover 31% of the land area on our planet.

Many of the world’s most threatened and endangered animals live in forests, and 1.6 billion people rely on benefits forests offer, including oxygen, food, fresh water, clothing, traditional medicine and shelter.

But forests around the world are under threat from deforestation, jeopardizing these benefits. Deforestation comes in many forms, including fires, clear-cutting for agriculture, ranching and development, unsustainable logging for timber, and degradation due to climate change. Some 46-58 thousand square miles of forest are lost each year—equivalent to 48 football fields every minute. If the current rate of deforestation continues, it will take less than 100 years to destroy all the rainforests on the earth.

In 1 year, an acre of healthy, mature trees can store 6 tons of CO 2 and release 4 tons of oxygen. That’s enough to meet the annual needs of 18 people! It can also absorb the amount of CO 2 produced by driving a car 26,000 miles. That’s the approximate distance it takes to drive from Los Angeles to Washington, D.C., and back 10 times.

AWA R D W I N N I N G

SON

If you’re the kind of girl that likes to charge hard and explore all types of terrain, from surfy pow days to just cruising, the Sonnet is your kind of board. This twin deck has got it all. MagneTraction® and multi-camber give you unparalelled control on this ultra lightweight and snappy ride.

The medium flex adds tons of stability, making it the ultimate all-mountain board. For those that want to go anywhere and everywhere without restraint, this one’s for you.

AVAILABLE SIZES: 147, 151 MID-STIFF FLEX - powerful, snappy and stable - directional flex pattern SINTERED BASE - fast, strong and smooth - like a good whiskey WATER-BASED INKS - non-toxic, solvent-free, uv-based inks

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NET

AWA R D W I N N I N G

PERFECT ALL-MOUNTAIN FREESTYLE BOARD FOR THE LADIES - directional twin that floats incredibly well in powder - an ultra-versatile, aggressive ride MULTI-CAMBER - camber medley, which gives you the benefits of reverse camber, while maintaining optimum pop and control - reverse camber between your feet, and camber zones extending to the contact points for a super loose, catch-free feel MAGNE-TRACTION® - extra edge contact points to give your board more edge control and stability, especially in icy conditions - works like the serrated edge of a knife - fixes the ‘squirrely’ feel that some reverse camber boards can have BASALT STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds chronic pop and stability - dampens vibrations SNAPPY SAP™ BIO-RESIN - more elastic and snappier than normal resin - dampens vibrations - extremely high adhesion properties to help keep your board from delaminating DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet SUSTAINABLE WOOD CORE - a combination of paulownia, poplar and bamboo RECYCLED MATERIALS - recycled bases, sidewalls and edges

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You’ve asked me what the lobster is weaving there with his golden feet?

I reply, the ocean knows this.

You question me about the wicked tusk of the narwhal, and I reply by describing how the sea unicorn with the harpoon in it dies.

- Pablo Neruda

The graphic on the Minx was created by French artist Sophie LĂŠcuyer. It was created using extremely old printing and illustration techniques; etching and mono-printing.

Currently, narwhals are a species of special concern in Canada and near threatened internationally.

They also happen to be one of the most sensitive Arctic marine mammals to climate change. The dramatic temperature swings caused by climate change not only lead to sea ice loss but also flash freezing. In some cases, a herd of narwhals will come up for air through tunnels in the ice, only to have the tunnels freeze shut behind them. The narwhals become stranded and are at a higher risk of being hunted by humans for their prized tusks.

As the ice continues to melt, human presence increases. This means more hunting and development in the narwhal’s habitat, along with more boat activity as shipping and oil exploration increase.

AWA R D W I N N I N G

MI

The Minx is the perfect companion for all-day park sessions, fluffy powder days, and everything inbetween. It’s soft enough to do presses, yet stable enough to hit jumps, and really... any other terrain you’d like to enjoy. The Minx is an extremely lightweight true twin with a centered stance. The Flax Stringers within the paulownia wood core make the board super poppy and also add vibration dampening, ensuring a smooth ride.

And while it may be a park-proven killer, don’t be intimidated - it’s also really great for ladies who are new to the sport because of its soft flex and predictable nature!

AVAILABLE SIZES: 140, 143, 146, 149 SOFT FLEX - soft twin flex - welcome to fun flexing and perfect presses SINTERED BASE - fast, strong and smooth - like a good whiskey WATER-BASED INKS - non-toxic, solvent-free, uv-based inks

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NX

AWA R D W I N N I N G

PARK PROGRESSION AND FREERIDING FOR THE LADIES - even flex profile for pressing, yet stable enough to hit jumps - the shape, sidecut and decreased swing weight make spinning effortless - great for girls looking to progress in the park, yet also great for girls just starting out due to its soft flex and predictable nature FLAT TO EARLY RISE CAMBER - perfect medium between reverse and traditional camber - allows you to float better in pow compared to traditional camber, while still having a loose, playful feel with maintained edge control 2X TRACTION BUMPS - extra edge contact points to give your board more edge control and stability, especially in icy conditions - .75 mm Traction Bumps in the binding area for added grip and enhanced carving ability PROFILED TIP & TAIL - the core is milled at the tip and tail for added playfulness, easy presses and decreased swing weight FLAX STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds pop and stability - dampens vibrations SNAPPY SAP™ BIO-RESIN - more elastic and snappier than normal resin - dampens vibrations - extremely high adhesion properties to help keep your board from delaminating DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet SUSTAINABLE WOOD CORE RECYCLED MATERIALS - recycled bases, sidewalls and edges 19

In that great journey of the stars through space About the mighty, all-directing Sun, The pallid, faithful Moon, has been the one Companion of the Earth. Her tender face, Pale with the swift, keen purpose of that race, Which at Time’s natal hour was first begun, Shines ever on her lover as they run And lights his orbit with her silvery smile.

Sometimes such passionate love doth in her rise, Down from her beaten path she softly slips, And with her mantle veils the Sun’s bold eyes, Then in the gloaming finds her lover’s lips.

While far and near the men our world call wise See only that the Sun is in eclipse.

- Ella Wheeler Wilcox

The graphic on the Ember was created by Niche’s Creative Director, Ana Van Pelt.

RECYCL AMINE® PRODUCT!

EMB

NEW THIS SEASON: Ember. An incredibly fun shape for rippin’ turns, hopping in and out of trees, and slashin’ the great white. This directional board has a large blunt nose and a shallow, rounded mini-swallow tail with a modern powder camber profile: rocker in the nose leading into traditional camber by the back foot. Designed to roll through choppy areas, enter turns with ease and power through the exits, float to the top of the pow after supporting your landings, and locking-in on groomers. This board is an inceredibly fun pow shape but one that you won’t be disappointed strapping into for a rad day of resort riding. It also is part of our groundbreaking Recyclamine® resin system, which means that the manufacturing of these will produce zero-waste, and the boards themselves will be fully recyclable at the end of their life!

AVAILABLE SIZES: 145, 150 STIFF FLEX - powerful, snappy and stable - directional flex pattern SINTERED BASE - fast, strong and smooth - like a good whiskey WATER-BASED INKS - non-toxic, solvent-free, uv-based inks

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BER

RECYCL AMINE® PRODUCT!

POWDER AND CARVING MACHINE FOR THE LADIES - wide shape and setback stance allow you to size down if desired, and float through powder with minimal effort - mini swallow tail helps keep your weight at your back foot on deep days, without causing leg burn - this shape is going to excel on powder days and riding through the trees, but isn’t so extreme that it’s not fun in other conditions. It’s also super fun for ripping groomers and carving your heart out!!

BACK-SEAT CAMBER, ROCKERED NOSE - rocker in the nose leading into traditional camber by the back foot - designed to float effortlessly through powder, roll through choppy areas, enter turns with ease and power through the exits, and lock-in on groomers 2X TRACTION BUMPS - extra edge contact points to give your board more edge control and stability, especially in icy conditions - .75 mm Traction Bumps in the binding area for added grip and enhanced carving ability NEW: RECYCLAMINE® RESIN SYSTEM - this board is part of our revolutionary new recycling system, utilizing our Snappy Sap Bio-Resin combined with Recyclamine® - all manufacturing waste and end-of-life products will be reclaimed, recycled, and made into new products!! Some groundbreaking shit right here.

BASALT STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds chronic pop and stability - dampens vibrations DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet SUSTAINABLE WOOD CORE - a combination of paulownia, poplar and bamboo with 4 basalt stringers verticaly laminated within RECYCLED MATERIALS - recycled bases, sidewalls and edges 23

M E N ’S

R ider : IĂąaqui Irarrazaval Lopez // P hoto : Xabier Azcarate // L ocation: Chile

Most of the Western Hemisphere’s charismatic large mammals no longer exist. As a result, without knowing it, Americans live in a land of ghosts.

- Paul S. Martin

The graphic on the Knew was created by Niche’s Creative Director, Ana Van Pelt. It features all kinds of incredible extinct creatures, some of which went extinct as little as 81 years ago!

More than 90% of all organisms that have ever lived on Earth are extinct, and we are curently living in the largest mass extinction in 65 million years. Up to 200 species of plants, insects, birds and mammals become extinct every day. The destruction of land is the number one cause of these species dying, with global warming also being a significant contributing factor.

AWA R D W I N N I N G

KN

The award-winning Knew is the perfect flat camber twin, with the pop and stability needed to hit jumps, rails and anything else the mountain might throw at you. The paulownia core and Flax stringers provide plenty of pop and stability, while the flat camber and soft flex are perfect for pressing rails. With a centered stance on this true twin shape, you’ll be hard-pressed to find another ‘jib board’ as versatile as this.

AVAILABLE SIZES: 149, 152, 155 SOFT FLEX - soft twin flex - welcome to fun flexing and perfect presses SINTERED BASE - fast, strong and smooth - like a good whiskey

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EW

AWA R D W I N N I N G

FLAT TO EARLY RISE CAMBER - perfect medium between reverse and traditional camber - allows you to float better in pow compared to traditional camber, while still having a loose, playful feel with maintained edge control 2X TRACTION BUMPS - extra edge contact points to give your board more edge control and stability, especially in icy conditions - .75mm Traction Bumps in the binding area for added grip and enhanced carving ability PROFILED TIP & TAIL - the core is milled at the tip and tail for added playfulness, easy presses and decreased swing weight FLAX STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds pop and stability - dampens vibrations SNAPPY SAP™ BIO-RESIN - more elastic and snappier than normal resin - dampens vibrations - extremely high adhesion properties to help keep your board from delaminating DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet WATER-BASED INKS - non-toxic, solvent-free, uv-based inks SUSTAINABLE WOOD CORE - a combination of paulownia with 4 Flax Stringers vertically laminated within RECYCLED MATERIALS - recycled bases, sidewalls and edges 29

“‘But people are oceans’ she shrugged.

‘You cannot know them by their surface.’”

- Beau Taplin

The graphic on the Theme was created by French artist Sophie Lécuyer. It was created using extremely old printing and illustration techniques; etching and mono-printing.

Around the world, coral reefs are feeling the impacts of global warming. Persistently rising ocean temperatures have triggered coral bleaching events on a scale never seen before. When a coral bleaches, it is not dead. Corals can survive a bleaching event, but they are under more stress and are subject to death.

In 2005, the U.S. lost half of its coral reefs in the Caribbean in one year due to a massive bleaching event. The 2005 event was greater than the previous 20 years combined. Researchers identified the first global bleaching event in 1998, which was followed by another in 2010. A third mass bleaching episode that began in 2014, continued until about June of 2017.

The new phenomenon of global coral bleaching events is caused by ocean warming (93% of climate change heat is absorbed by the ocean). Although reefs represent less than 0.1 percent of the world’s ocean floor, they help support approximately 25% of all marine species. As a result, the livelihoods of 500 million people and income worth over $30 billion are at stake.

RECYCL AMINE® PRODUCT!

THE

The Theme is an awesome all-mountain twin.

It truly excels at carving, jumping, and turning the entire mountain into your own personal playground. With a true twin shape, centered stance and medium flex, it will take your freestyle skills to the next level. The camber dominant profile gives you more pop than you’ll know what to do with, basalt and bamboo stringers ensure your ride will be stable, smooth, and crazy lightweight, and, this board is part of Niche’s revolutionary new Rerez® recycling system.

If you’re looking for a snappy, cambered twin companion in a product using revolutionary new technology, the Theme is the best of all worlds.

AVAILABLE SIZES: 149, 152, 155, 158 MEDIUM FLEX - supple yet snappy - true twin flex for both presses & pop SINTERED BASE - fast, strong and smooth - like a good whiskey

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EME

RECYCL AMINE® PRODUCT!

CAMBER DOMINANT HYBRID - a modern update on the original classic - provides more stability, tons of pop, responsive edge control and will let you ride away without washing out 2X TRACTION BUMPS - extra edge contact points to give your board more edge control and stability, especially in icy conditions - .75 mm Traction Bumps in the binding area for added grip and enhanced carving ability PROFILED TIP & TAIL - the core is milled at the tip and tail for added playfulness, easy presses and decreased swing weight RECYCLAMINE® RESIN SYSTEM - this board is part of our revolutionary new recycling system, utilizing our Snappy Sap Bio-Resin combined with Recyclamine® - all manufacturing waste and end-of-life products will be reclaimed, recycled, and made into new products!! Some groundbreaking shit right here.

BASALT STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds chronic pop and stability - dampens vibrations DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet WATER-BASED INKS - non-toxic, solvent-free, uv-based inks SUSTAINABLE WOOD CORE - a combination of paulownia, poplar and bamboo with 4 basalt stringers verticaly laminated within RECYCLED MATERIALS - recycled bases, sidewalls and edges 33

Blessed are all simple emotions, be they dark or bright!

It is the lurid intermixture of the two that produces the illuminating blaze of the infernal regions.

- Nathaniel Hawthorne

The artwork on the Aether was created by Artist / Illustrator, Zosia Olenska, and Niche’s Creative Director, Ana Van Pelt. It features an illustration of a Phoenix, mirrored several times and in multiple directions, leaving the viewer to find many different designs and patterns within its fiery mass.

Associated with the Sun, a phoenix obtains new life by arising from the ashes of its predecessor.

It symbolizes that even in a dire state of being, we can always rise from the ashes. The symbol on the Aether is the symbol for Pluto. In Astrology, the energies of Pluto are transforming. It is associated with renewal and rebirth. It represents endings and new beginnings, as well as spiritual growth and rebirth.

AWA R D W I N N I N G

AET

The total package. If your day consists of riding anything from powder to groomers to park laps, this is your snowboard equivalent to a swiss army knife. The Magne-TractionŽ will give you unparalelled control in any snow condition, and the multi-camber will give you stability on groomers, float in pow and greasy presses. The Snappy Sap™ Bio-Resin and mid-stiff flex on this directional twin add a ton of pop to your ride.

With a super fast sintered base, the awardwinning Aether is ready to tackle the entire mountain.

AVAILABLE SIZES: 153, 156, 159 MID-STIFF FLEX - powerful, snappy and stable - directional twin flex pattern SINTERED BASE - fast, strong and smooth - like a good whiskey

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HER

AWA R D W I N N I N G

MULTI-CAMBER - camber medley, which gives you the benefits of reverse camber, while maintaining optimum pop and control - reverse camber between your feet, and camber zones extending to the contact points for a super loose, catch-free feel MAGNE-TRACTION® - extra edge contact points to give your board more edge control and stability, especially in icy conditions - works like the serrated edge of a knife - fixes the ‘squirrely’ feel that some reverse camber boards can have BASALT STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds chronic pop and stability - dampens vibrations SNAPPY SAP™ BIO-RESIN - more elastic and snappier than normal resin - dampens vibrations - extremely high adhesion properties to help keep your board from delaminating DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet WATER-BASED INKS - non-toxic, solvent-free, uv-based inks SUSTAINABLE WOOD CORE - a combination of paulownia, poplar and bamboo with 4 basalt stringers verticaly laminated within - bamboo stringers add tons of pop and excellent torsional snap-back RECYCLED MATERIALS - recycled bases, sidewalls and edges

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The city... crouches close down to the ground under a curving wall of mighty mountains whose heads are hidden in the clouds, and whose shoulders bear relics of the snows of winter all the summer long.

- Mark Twain

The graphic on the Story was created by Niche’s Creative Director, Ana Van Pelt. It in an abstract map of the state of Utah, highlighting its abundant and revered State and National Parks.

“Our public lands—National Parks, BLM, and refuges to name a few—are under constant pressure from Americans who view land use through many different lenses. Theoretically, public lands should be sustainably managed and kept intact for future generations. But public agencies are woefully and perennially underfunded, and the lands they manage suffer from overuse and neglect. How can we share these lands between the various interests who demand conf licting ideas of best use? Who moderates the contentious power plays that arise from groups vying for rights to extract resources like coal, oil and gas, or who desire the land to be used to recreate, to ride bikes, to rock climb or camp? Who decides how these lands should be managed to better factor in to the public’s health and well-being?”

Kate Ferguson, Action Utah Issue Captain

AWA R D W I N N I N G

STO

From icy runs to amazing pow days, the Story is a directional, all-mountain beast. The stiffened tail, Snappy Sap™ Bio Resin and Basalt Stringers make for a lightweight, smooth and snappy ride.

Combined with Magne-Traction®, multi-camber profile, and a setback stance - you’ve got a board that can tackle the entire mountain. With its blend of amazing eco-friendly technologies and newly updated shape for increased all-mountain dominance, the award-winning Story is a beautifully different kind of deck.

AVAILABLE SIZES: 156, 159, 162 STIFF FLEX - powerful, snappy and stable - directional flex pattern SINTERED BASE - fast, strong and smooth - like a good whiskey

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ORY

AWA R D W I N N I N G

MULTI-CAMBER - camber medley, which gives you the benefits of reverse camber, while maintaining optimum pop and control - reverse camber between your feet, and camber zones extending to the contact points for a super loose, catch-free feel MAGNE-TRACTION® - extra edge contact points to give your board more edge control and stability, especially in icy conditions - works like the serrated edge of a knife - fixes the ‘squirrely’ feel that some reverse camber boards can have BASALT STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds pop and stability - dampens vibrations SNAPPY SAP™ BIO-RESIN - more elastic and snappier than normal resin - dampens vibrations - extremely high adhesion properties to help keep your board from delaminating DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet WATER-BASED INKS - non-toxic, solvent-free, uv-based inks SUSTAINABLE WOOD CORE - a combination of paulownia, poplar and bamboo with 4 basalt stringers verticaly laminated within - bamboo stringers add tons of pop and excellent torsional snap-back RECYCLED MATERIALS - recycled bases, sidewalls and edges

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When I heard the learn’d astronomer, When the proofs, the figures, were ranged in columns before me, When I was shown the charts and diagrams, to add, divide, and measure them, When I sitting heard the astronomer where he lectured with much applause in the lecture-room, How soon unaccountable I became tired and sick, Till rising and gliding out I wander’d off by myself, In the mystical moist night-air, and from time to time, Look’d up in perfect silence at the stars.

- Walt Whitman

The graphic on the Pyre was created by Niche’s Creative Director, Ana Van Pelt.

RECYCL AMINE® PRODUCT!

PY

NEW THIS SEASON: Pyre. An incredibly fun shape for rippin’ turns, hopping in and out of trees, and slashin’ the great white. This directional board has a large blunt nose and a shallow, rounded mini-swallow tail with a modern powder camber profile: rocker in the nose leading into traditional camber by the back foot. Designed to roll through choppy areas, enter turns with ease and power through the exits, float to the top of the pow after supporting your landings, and locking-in on groomers. This board is an inceredibly fun pow shape but one that you won’t be disappointed strapping into for a rad day of resort riding. It also is part of our groundbreaking Recyclamine® resin system, which means that the manufacturing of these will produce zero-waste, and the boards themselves will be fully recyclable at the end of their life!

AVAILABLE SIZES: 150, 155 STIFF FLEX - powerful, snappy and stable - directional flex pattern SINTERED BASE - fast, strong and smooth - like a good whiskey WATER-BASED INKS - non-toxic, solvent-free, uv-based inks

44

RE

RECYCL AMINE® PRODUCT!

POWDER AND CARVING MACHINE - wide shape and setback stance allow you to size down if desired, and float through powder with minimal effort - mini swallow tail helps keep your weight at your back foot on deep days, without causing leg burn - this shape is going to excel on powder days and riding through the trees, but isn’t so extreme that it’s not fun in other conditions. It’s also super fun for ripping groomers and carving your heart out!!

BACK-SEAT CAMBER, ROCKERED NOSE - rocker in the nose leading into traditional camber by the back foot - designed to float effortlessly through powder, roll through choppy areas, enter turns with ease and power through the exits, and lock-in on groomers 2X TRACTION BUMPS - extra edge contact points to give your board more edge control and stability, especially in icy conditions - .75 mm Traction Bumps in the binding area for added grip and enhanced carving ability NEW: RECYCLAMINE® RESIN SYSTEM - this board is part of our revolutionary new recycling system, utilizing our Snappy Sap Bio-Resin combined with Recyclamine® - all manufacturing waste and end-of-life products will be reclaimed, recycled, and made into new products!! Some groundbreaking shit right here.

BASALT STRINGERS - used to replace carbon fiber because of its similar characteristics ...and it’s more eco-friendly!

- adds chronic pop and stability - dampens vibrations DIGI-PRINT TOPSHEET - direct digital print, lacquer-free, matte finish topsheet SUSTAINABLE WOOD CORE - a combination of paulownia, poplar and bamboo with 4 basalt stringers verticaly laminated within RECYCLED MATERIALS - recycled bases, sidewalls and edges 45

P ho t o : Philipp Kämmerer on Unsplash // L o cat ion : Hintertuxer Gletscher, Austria

LINE OV

VERVIEW

KNEW

THEME

AETHER

STORY

PYRE

SONNET

MINX

EMBER

50

LENGTH

EFFECTIVE EDGE

CONTACT LENGTH

SIDECUT RADIUS

WAIST WIDTH

149 cm

113.4

110.4

7.5

25.0

152 cm

116.4

113.4

7.65

25.3

155 cm

119.4

116.4

7.8

25.7

149 cm

113.4

110.4

7.4

25.0

152 cm

116.4

113.4

7.55

25.2

155 cm

119.4

116.4

7.7

25.4

158 cm

122.0

119.0

7.85

25.6

153 cm

116.4

113.4

7.4

25.4

156 cm

119.4

116.4

7.6

25.8

159 cm

122.0

119.0

7.8

26.2

156 cm

116.4

113.4

7.6

25.8

159 cm

119.4

116.4

7.77

26.2

162 cm

122.0

119.0

7.8

26.5

150 cm

107.7

102.1

7.1

26.6

155 cm

111.3

106.0

7.3

27.5

147 cm

111.0

108.0

7.0

24.3

151 cm

116.0

113.0

7.4

24.7

140 cm

106.0

103.0

6.8

23.8

143 cm

109.0

106.0

6.95

24.0

146 cm

111.0

108.0

7.25

24.3

149 cm

113.4

110.4

7.4

24.5

145 cm

111.3

98.43

6.85

25.7

150 cm

107.7

102.1

7.1

26.6

TIP LENGTH

TAIL LENGTH

19.3

19.3

19.3

19.3

19.3

19.3

19.3 19.3

TIP WIDTH

TAIL WIDTH

STANCE WIDTH

SETBACK

CAMBER

29.1

29.1

560

0

0.0

29.5

29.5

560

0

0.0

30.1

30.1

560

0

0.0

19.3

29.3

29.3

630

0

6.0

19.3

29.6

29.6

630

0

7.0

19.3

19.3

29.9

29.9

640

0

7.0

19.5

19.5

30.3

30.3

640

0

8.0

19.8

19.8

29.4

29.4

560

0

-5.0

19.8

19.8

29.9

29.9

560

0

-5.0

20.0

20.0

30.4

30.4

560

0

-5.0

21.8

20.8

30.0

29.4

560

20

-5.0

21.8

20.8

30.5

30.0

560

20

-5.0

22.0

21.0

31.0

30.4

584.2

20

-5.0

30.6

17.3

31.2

29.8

600

13

4.0

31.1

17.9

32.2

30.8

600

13.5

4.0

19.0

19.0

28.0

28.0

520

0

-6.0

19.0

19.0

28.7

28.7

560

0

-5.0

18.5

18.5

27.8

27.8

520

0

0.0

18.5

18.5

28.2

28.2

580

0

0.0

19.0

19.0

28.5

28.5

600

0

0.0

19.3

19.3

28.8

28.8

600

0

0.0

29.8

16.8

30.2

28.8

540

12.5

4.0

30.6

17.3

31.2

29.8

600

13

4.0

51

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