Triple threat tech from comms company

switchover WORDS BY EMILY MILLER

Abusiness like BTT has many strings to its bow. Communications, connectivity, telecoms, IT, and security, to name a few. BTT is diverse and dynamic in its offerings providing solutions which enable their customers to be ahead of the game across all their technological resources.

“Our clients often don’t realise just how much we can do. I know it’s typical for the general perception that a business offers one thing really well – we do that, but we do that through various departments,” BTT’s Connectivity Specialist Shiv Passap tells me.

They aren’t segregated though, despite offering a diverse range of support and services, Rob Bright BTT’s Telecommunication specialist explains: “Often, someone from our telecoms team will head out to a client and discover that the client’s needs require someone from our connectivity team to attend too, in order to be able to fully service the job.

“It’s always a multi-pronged service, because in our industry there is rarely one specialist area that doesn’t require the support of another specialist area.”

With the digital switchover of 2025 fast approaching, I ask Rob which departments clients will need: “All of us! Of course, we will determine what a client needs when we go out to meet them, but it’s our experience that makes me say that.

“The digital switchover won’t work if clients approach it with ‘fixing’ the situation; sometimes it needs supporting systems to be optimised and invested in to ensure it’s not only smooth but also creates better processes for the business.”

This approach is similar when it comes to the cybersecurity of any business too, as Rob tells me: “Since the pandemic, cybersecurity has been a growing threat and one our clients often share their concerns over.

“Our security team provides all the technology and training support for all new systems and can provide these services in addition to digitalising a business. Implementing technology also requires the training to be able to use it safely.”

It appears that the message here to businesses is that these changes in the technology industry are multi-layered. To implement them effectively, efficiently, and profitably, a business needs to approach them as exactly that.

“There’s no one size-fitsall approach here. Yes, all businesses need to get on board with this change in the pipeline, but it will be far from a case of just changing a bit of cabling.

“It will affect every aspect of a business – from card payment machines to lift communications, alarm systems, and much more. We look at the bigger pictures, and all the details behind them working together to draw on the experience and knowledge of one another to make it work for our clients,” Rob concludes.

Speak to the BTT team on 0330 222 0330 to find out how their multi-layered approach will place you ahead of the rest before the digital switchover in 2025.

International Women’s Day is on March 8, 2023 This year’s theme focuses on the need for equity as a path to equality. Niche spoke to influential members of the business community to find out what that means to them

WORDS BY EMILY MILLER, KERRY SMITH, AND TOM YOUNG

The International Women’s Day movement describes equity as not just a ‘nice-to-have’, but a ‘must-have’. Equity is about giving people what they need to experience the world on par with those around them. Once everyone is starting from the same place, then we can think about equality.

Treating everyone the same is a beautiful ideal. Yet the reality is that certain groups or individuals need additional support in order to operate at the same level as others. Most people would need a 60m head start (at least) in order to have a competitive chance of beating Usain Bolt in the 100m. If you gave the same head start to Usain too, it would be equal, but it wouldn’t be equitable.

In the business world, this may take many forms;. If a business offered every employee the same benefits package, but half the company have no need of what’s offered, that would be equal, but not equitable. If the company surveyed its employees to learn of their individual needs, and tailored their packages to each individual accordingly, that would be equitable, but not equal.

Whether through challenging gender stereotypes, calling out discrimination, drawing attention to bias, or seeking out inclusion, pursuing equity is not restricted to women – male allies are incredibly valuable.