Mass email marketing

Sending emails is the easy part – getting customers to open them and read them is where you might be stumped. Cymer Marketing’s Remy Clarke shares his tips

There are many factors to consider when looking to set up email communications for your business. Whether it be for a single email, campaign emails or an automated email journey, we’ve devised a list of tips at Cymer Marketing Solutions to help deliver your messages to your audiences.

Email Deliverability

Making sure your emails get through to your customers and not caught in junk or spam folders is a must so that email providers don’t blacklist your domain. This is easily overlooked and can be difficult to overcome.

There are set-up processes to help ensure your emails have the best chance of reaching their intended inboxes, whether sending to 10 or 10,000,000 email addresses. In certain cases, it may be useful to set up a separate domain for sending marketing emails, especially if the volumes or frequencies are high.

Dedicated Email Domain

If you are regularly sending high volume marketing emails, especially to cold leads, it is worth investing in a dedicated domain, separate from your website and work email domain. This helps maintain a good score for deliverability on your main domain, keeping it on the safe list for your daily and transactional communications.

Domain warming is an essential process to take new high volume email domains through, so that email service providers accept the activity and give you the platform to make sure your messages reach their intended audience.

IN CERTAIN CASES, IT MAY BE USEFUL TO SET UP A SEPARATE DOMAIN FOR SENDING MARKETING EMAILS, ESPECIALLY IF THE VOLUMES OR FREQUENCIES ARE HIGH Email Address Validity

Checking over data is vital in email marketing – especially getting the email address correct. Did you know that sending to invalid email address reduces your deliverability scores with service providers like Google and Microsoft?

A lot of these are user entry errors that can be rectified simply, ie remy@cymermarketing.couk (should be .co.uk) or isaac@homail. com (mis-spelling hotmail). Some are not visible, eg email no longer exists, or recipient has blocked your domain.

Email design, content, subject lines, timing, frequency... these are irrelevant if the message never gets the chance to be seen by the recipient. It is well worth speaking to an expert when considering getting into mass email marketing, as it could save you wasted marketing expense and getting your domain blacklisted. Check cymermarketing.co.uk for more tips.