June plays host to many sweet-filled holidays. NICA is proud to have over 200 members who specialize in these delicious treats each season. Learn how a few of our Vendors have settled into “The Sweet Spot” on page 31.
This Month’s Newest Members
Fred Battiste
Lemon Chill
McKinney, TX
Todd Bauer
Kaufhold’s Kurds
Ellsworth, WI
Stuart Hilderman
Ellsworth Cooperative Creamery
Ellsworth, WI
Richard D’Aprile
Aeria/JKJ Newtown, PA
Jose Medina
United Mobile Concessions
Los Angeles, CA
Ryan Schooley
State Fair Mini Donuts
Davidson, NC
Kelly Smego
Rosina Food Products Buffalo, NY
Tom Studenroth
Lower Foods
Richmond, UT
This Month’s Member Renewals
Cynthia Ail
Ail Food Concessions
Salem, OR (2023)
Teddy Archer
Dynamite Kettle Corn
Ukiah, CA (2023)
Gary Armstrong
Armstrong Concessions
Knoxville, TN (2016)
Ronald Arner
R and J Food Concessions LLC Valencia, PA (2015)
Steve Aucoin
Aucoin Concessions
Litchfield, ME (2015)
William Beaty
The Coca-Cola Company
Odessa, FL (1999)
Reilly Berk
Berk Enterprises Warren, OH (2023)
Danielle Bohler
Red Gold, Inc.
Elwood, IN (2023)
Sarah Bollinger
Conagra Food Service
Chicago, IL (2021)
Andrew Broomfield µ Creamy Rich Bryan, OH (1993)
Cody Cashman
Red River Valley Fair
West Fargo, ND (2023)
Suzy Cason
Oklahoma State Fair, Inc.
Oklahoma City, OK (2014)
Ron Cheatle
Swanel Beverages Hammond, IN (2010)
Ryan Cipriani
Teti Bakery
Etobicoke, ON (2014)
Cathy Combs
Calhoun County Agricultural & Industrial Society Marshall, MI (2025)
Jerry Constantine Corfu Foods, Inc.
Bensenville, IL (2004)
Thomas Costello
Kontos Foods
Paterson, NJ (2023)
Brent Cristao
Vanee Foods
Broadview, IL (2021)
Lisa Cummings µ McGowan Allied Specialty Insurance
St. Petersburg, FL (1993)
Rex Cusumano
Cusumano & Sons
Produce
Mt. Vernon, IL (2006)
Tim David
Bunge
Chesterfield, MO (2007)
Eugene Dean
Fiesta Shows
Seabrook, NH (2019)
Wendy Delano
Salem Fair
Salem, VA (2022)
Dena DeMarco
Ricos Products Co, Inc
San Antonio, TX (2015)
Michael Dill Dill’s Deli
Redding, CA (2015)
Angie Eggers
Kent Worldwide Muscatine, IA (2025)
Otto Etzel
O.E. Brokerage Lenexa, KS (2024)
Audrey Ferrie
Whirley Drinkworks Warren, WI (2012)
Dan Ford
Smithfield Chicago, IL (2021)
Carol Francis
Western Equipment Finance
Devils Lake, ND (2022)
Shawn Freeman
Freeman Enterprises Anderson, CA (2022)
Jason Gardner
Gold Medal Products Cincinnati, OH (2001)
John Giordano
C & C Concessions, Inc. La Verne, CA (2015)
Cal Graves
Mr. G’s Quality Meats
Chillicothe, MO (2004)
Katie Greene
Katie’s Concessions
Myakka City, FL (2023)
Borjan Jaksic
Boki Food Service
Sioux Falls, SD (2019)
Chris Hall
Taste Maker Foods Hernando, MS (1998)
Alan Harrington
We Have Your Flag Tucson, AZ (2023)
Sue Harrison
Handy Wacks
Sparta, MI (2016)
Wes Heinkel
Heinkel’s Packing Decatur, IL (2004)
Trey Higdon
Perfect Stix
Vero Beach, FL (2006)
Courtny Hinds, CFE, CCE
The Wyoming State Fair
Douglas, WY (2022)
Meme Hupy
Deep River Snacks
Deep River, CT (2025)
PRESIDENT’S MESSAGE PRESIDENT’S MESSAGE
Stacey Pittroff-Barona, CCE, President
For many Minnesotans, Memorial Day weekend marks the unofficial start of Summer. For those of us in the Fair and Festival Industry, it also marks the beginning of another season of bringing Concessionaires back together to do what we do best, serving up beloved Fair Traditions to thousands of guests who arrive hungry and ready for a fun-filled day at the Fair. This year’s Kickoff to Summer at the Minnesota State Fair once again proved just how much people love the Fair Experience and the Food Traditions that have become part of every Minnesota Summer.
The tradition of Kickoff to Summer at the Minnesota State Fair began in May 2021 following the unprecedented challenges of the COVID-19 Pandemic. The four-day event features more than 40 Food and Beverage Vendors, nearly 50 Minnesotan merchants, free entertainment, family activities, and a taste of many of the traditions that Fairgoers look forward to all year long.
Attendance is intentionally limited each day to create a comfortable Guest Experience, and the demand was tremendous! Saturday sold out. Sunday sold out. Thousands of guests filled the Fairgrounds to enjoy a slice of summer months before the Great Minnesota Get-Together officially begins at the end of August.
While walking around the grounds, I was reminded how fortunate we are to be part of an
Kickoff to Summer: Traditions That Bring Us Together!
Industry built on family businesses, hard work, and tradition. Everywhere you looked, Independent Concessionaires were preparing for another busy season while welcoming guests with the hospitality that makes Fairs so special.
As NICA President, I could not help but smile as I passed fellow NICA Members and longtime Industry friends throughout the Fairgrounds, including Duke’s Poutine, Rick’s Pizza, Richie’s Cheese Curd Tacos, Minnesnowii Shave Ice, Mami Churros and Creamery, Al’s Subs, Minneapple Pie, Amish Annie Donuts, Que Viet Concessions, Cheese on a Stick and Fresh Lemonade, Mouth Trap Cheese Curds, Coasters Beer Garden, and the Giant Slide among many, many others.
One part of this event that brings me absolute joy is having the opportunity to open my family’s Food Concession, Cheese on a Stick and Fresh Lemonade, as well as the Giant Slide attraction. For our family, seeing multiple generations of Fair Guests smile as they race down the yellow lanes of the slide is yet another reminder of why these traditions matter. Generations of Fairgoers continue to return to experience the nostalgic attractions, foods, and memories that have become part of their family stories while also creating new traditions of their own.
Que Viet Concessions waving “Welcome!” at Kickoff to Summer
Rick’s Pizza, operated by R & J Concessions, with its flags flying high in the Minnesota sky
Richie O’Neil, Cheese Curd Tacos, with Fair Mascots Fairborne and Fairchild
However, the traditions extend far beyond our guests. Many of our employees return year after year, and it is not uncommon to see two and even three generations of families who have worked at our Food Stands and Attractions over the years. Those connections are part of what makes our Industry so unique. It is rare to find not only multigenerational family businesses still in operation, but also multiple generations of employees who help bring the magic of the Fair to life—something we are incredibly proud of.
What many guests do not see are the months of preparation behind every stand and attraction. Long before the gates open, Concessionaires are hiring staff, ordering inventory, repairing equipment, developing new menu ideas, arranging transportation, and preparing for a season that often takes them across multiple states and events. Kickoff to Summer provides an important opportunity to test operations, train employees, reconnect with customers, and build momentum for the season ahead.
The event also highlighted the strength of the Independent Concessionaire community. While each business is unique, we all share common goals: providing quality products, exceptional service, safe operations, and memorable experiences. Events like this remind us that our success depends not only on individual businesses, but also on the relationships we build with Fairs, Suppliers, Industry Partners, and one another.
As NICA President, I left the weekend feeling energized and optimistic about the season ahead. The crowds, the enthusiasm, and the overwhelming support for Independent Concessionaires demonstrated that our Industry remains strong. More importantly, it reminded me that Fairs are about much more than food and rides. They are about traditions, families, friendships, and the memories we create together.
If Kickoff to Summer is any indication of what lies ahead, the 2026 Fair Season is off to an incredible start! ▲
The Original Minneapple Pie team, led by NICA Member George Atsidakos
Cheese on a Stick and Fresh Lemonade with THE Minnesota State Fair Cup
Jason Giandalia, Minnesnowii, and his crew providing a variety of Shave Ice for guests
The Giant Slide a Minnesota State Fair staple! Al’s Subs during the Kickoff to Summer event
Mami Churros and Creamery
OFFICERS
President: Stacey Pittroff-Barona, CCE
1st VP: Vincent Nelson, CCE
2nd VP: Michelle Allen, CCE
Secretary: Sandy Class, CCE
Treasurer: Nathan Vandewarker
DIRECTORS
Brandy Arredondo, CCE
Bary Bunts, CCE
Nancy Chapman, CCE
Ryan Collmer
Phil Delahoyde
Whitney Fraleigh
Ryan Long, CCE
Mickey Venegas, CCE
Daryl Whicheloe, CCE
Trent Wilkes, CCE
IMMEDIATE PAST PRESIDENT
Jay Wells, CCE
COUNCIL OF PAST PRESIDENTS
Kim Barr, CCE
Richard Busse, CCE
Sandy Class, CCE
Don Delahoyde, CCE
Bob Hallifax, CCE
Russ Harrison, CCE
Paulette Keene, CCE
Dan Lusenhop
Adam McKinney, CCE
Greg Miller, CCE
Vincent Nelson, CCE
Tim O’Brien, CCE
Dominic Palmieri, CCE
Frank Parnell, CCE
Mike Pence, CCE
Arthur Pokorny, Jr.
Joe Potillo, Jr.
Kathy Ross, CCE
Tom Sattler, CCE
Larry Sivori
Ron Smith
Jay Wells, CCE
Daryl Whicheloe, CCE
Jack Woods, II, CCE
Rich Wright
STAFF
Executive Director : Rey O’Day
Communications Manager & NICA News Editor : Jesse Willard
Business Administrator: Ericka Raffman
Membership Coordinator: Pam Briest
Bookkeeper: Scarlet Webb
Commercial
Coordinator
Jeff Thornberry, CCE
East Council Coordinator :
Michelle Martone
Midwest Council Coordinator :
Dennis Larson, CFE
Interim West Council
Coordinator : Donna Ruhm
NICA FOUNDATION
President: Audrey Poole
VP : Daryl Whicheloe, CCE
Secretary : Rey O’Day
Treasurer : Kathy Ross, CCE
Michelle Allen, CCE
Reilly Berk
Carmel Dyer-Pittroff, CCE
James McConnell
Vincent Nelson, CCE
Larry Sivori
Ron Smith
COMMERCIAL EXHIBITS
Buffy Altman
COUNCIL
Nancy Chapman
Nathalie Harrington
Edward Reeder, Sr.
Ryan Rickey
James Toler
Denise Warner
David Webster
Diana Wolf
EAST COUNCIL
Whitney Fraleigh
Robert Groscurth
Ryan Hagy, CCE
John Juliano, CFE
Vito Marotta
Cameron Murray
Gino Orlandi
Patty Tessari
Michael Zdebiak, Jr.
MIDWEST COUNCIL
Connie Boesen
Chad Kolar
Bruce Kozelou
James McConnell
Richie O’Neil
Nick Taulelle
Mickey Venegas, CCE
WEST COUNCIL
Carmel Dyer-Pittroff, CCE
Rodney Fazackerley, CCE
Alan Harrington
Gigi Horowitz, CCE
Ryan Long, CCE
Miki Martin, CCE
Alexis Parkhurst
Kevin Peck, CCE
Albert Valadez
Gus Whicheloe, CCE
Nick White, CCE
Who is Entegra?
Who is Entegra?
Entegra is NICA’s Group Purchasing Organization (GPO) partner, to drive superior performance and profitability of your business.
Entegra is NICA’s Group Purchasing Organization (GPO) partner, to drive superior performance and profitability of your business.
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Supplier Programs
Enjoy exclusive discounts with 2,700+ regional and specialty suppliers
Discounted pricing on thousands of products through the NICA Sysco Marketplace
Buying Power
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Free tools to help you save
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As you shop, ESA shows an icon on Entegra-contracted items so you can spot savings before you check out.
DIRECTOR’S VOICE DIRECTOR’S VOICE
Trent Wilkes, CCE, Director
As a Concessionaire with a route that is primarily in Indiana, things are about to start rocking as we enter the Summer months. The typical Indiana route is June to July: County Fairs; August: the Indiana State Fair; and Labor Day through late October: Fall Festivals. After that you have about a two week window before the snow starts flying again to either winterize and store your equipment or head South. This time of the year is full of excitement and anticipation as I get everything back on the road and kick off my busy season. I look forward to moving from town to town and seeing those faces that I only get to once a year during their Fair or Festival. Most of those who help me during the summer months are either college students or school teachers, so within the past couple of weeks it’s been great to spend more time with them as school has been ending for the Summer. It’s like the family is all back together!
Of course with all the excitement of getting busy comes a little anxiety. I’ve already changed my fair share of flat tires this Spring, I made a couple of repairs to my RV, and there is always that anxiety of hooking up the water for the first time. If you live in an area where you have to winterize, you know exactly what I mean. Every Spring we have to find out the hard way if we winterized correctly the
Trent Wilkes, CCE, Director, Jill Wilkes, Wilkes Concessions, and Brandy and Mindy Jackson, Oink & Moo BBQ, enjoying the sights and sounds of the Indianapolis Motor Speedway
The Momentum is Really Building!
previous Fall. No leaks this year for me! But these stresses and anxieties are just part of the business. The learning experiences that they bring about just make us who we are, and they can’t overcome all of the positive energy, excitement, and momentum I am feeling as I enter this season.
I am not only feeling “pumped up” about my own business and season beginning, but I am also very excited about the future of NICA and where we are heading as an organization. So far this year I have been a part of several productive meetings, gatherings, and conversations that make me proud to be serving our Industry and our members.
To those who know me well and have shared conversations with me, you know that one of my biggest goals is to strengthen NICA in the Midwest. As I mentioned in my previous article, we had a strong presence at the Indiana Convention in January. On May 13th we held our first gathering at the Indianapolis Motor Speedway (IMS) and I couldn’t be happier about the turnout and the outcome. After hearing all of the “afterglow,” I am confident that this NICA Gathering is going to continue to grow every year and not only become an opportunity for fellowship of current members, but also an opportunity to gain New Members. I’m hoping next year that we have to reserve a bigger suite! I have already received interest from our Sister Organizations such as the Indiana Association of Fairs and Festivals and the Indiana State Festival Association, as they want to get involved and be a part of its growth and success.
In attendance at IMS we had a mix of both member and non-member Indiana Concessionaires, Fair Managers, representatives from the Indiana Association of Fairs and Festivals, the Indiana State Festival Association, the Indiana State Fair, and IAFE. Jake Goodwin, Director of IMS Food and Beverage, spoke about collaboration between Event Managers and Concessionaires, and Rey O’Day, Executive Director, spoke about the benefits
of NICA. We also heard from Indiana State Fair and IAFE Chair Ray Allison, CFE, about the importance of effective communication between Fair Managers and Concessionaires. I can’t thank everyone enough who helped make this gathering a success!
While Rey was in town for the IMS Gathering, she and I spent some time chatting about the future. As you have learned in her column last month, she is ready to retire. I couldn’t be happier for her and grateful for all of her dedication and accomplishments over the past several years. I have heard a lot of stories from fellow Board Members and Past Presidents about NICA and its struggles back in the day, and as a Director it seems like we are evolving from where we were to where we are today, and most importantly, where we are heading! Obviously, the retirement of our current Executive Director means that the Board will be in the middle of a hiring process and transition in the upcoming months. This is a very big step for any organization or company and as a Director (and I feel I speak for all Directors), not a decision to be made overnight and taken lightly. I’ll be honest—when I agreed to be on this Board in 2024, I did not realize that I would be part of such a big decision for NICA. Like every other matter, I make decisions that are in the best interest of our organization and its membership, as any Director serving on any Board should do. I ask our membership to show patience and support for our Board and Transition Team and be assured that NICA’s best interest is ALWAYS first.
Other than being in the midst of a transition, we as a Board are continuing to fulfill our purpose of serving the Industry by addressing the struggles that are faced out on the Fairgrounds. We have had some very good conversations about how we can
overcome the challenges that exist daily, whether it be Labor, Suppliers, or Point-of-Sale Systems. As the youngest Board Member primarily working Indiana and Florida, my challenges are different than others I’m sure. I’m all about transparency and effective communication, and because of that, we are able to explore new benefits to help our members. I am happy to be serving with current Board Members who recognize that NICA is a National Organization and all issues from East Coast to Midwest to West Coast are important. I think at times we get consumed or stuck in our own little corner of the world (I’m guilty at times) and forget that all issues are important across the board. If it’s an important issue to the Industry that’s putting food on my table, then it’s an important issue to me! I think it’s very important for us to maintain this philosophy and keep our focus as these conversations about how we can help our members are taking place.
So many exciting, great, and important things are happening right now for NICA and its future! Between the ED transition, exploring new benefit negotiations, and Marketplace planning for 2026 and 2027, already the Board has a full plate right now. I am truly honored to have been entrusted by my colleagues to serve our organization and this wonderful Industry. The friendships and memories that I have made over the last year and a half through NICA are one of the highlights of my life for sure. Please know that as a Director my decisions are “Membership First” driven. I am only a call, text, or email away. Best of luck to everyone for continued success in the 2026 Fair Season! I feel the best is yet to come! “Together We Can!” And I can assure you that “Together We ARE!” ▲
Trent Wilkes, CCE, Director, Rey O’Day, Executive Director, visiting at the Indiana State Fairgrounds with Carrie Stadtmiller, Event and Vendor Services Manager
Trent Wilkes, CCE, Director, with his youngest son Benson and Ron Smith, Foundation Trustee, at the Speedway
As I reflect on the benefits and work of NICA, I think this year’s theme, “Making Connections” is our strength.
Want to know more about Marketplace? Go to www.nicainc.org and scroll down to view the short and delightful video from NICA Member Tina Butler, XM Beauty. The video shows the casual and productive interactions between Suppliers, Fair Managers, Concessionaires, Fair Vendor Managers, and Commercial Exhibitors.
We know there are many mixed feelings and opinions about Fairs requiring companies to use Clover as your only point of sale at their event. Your Board of Directors is wrestling with it as well, as training employees on different systems at each event may slow down the volume of sales. Regardless, if an event plans to mandate a specific POS system or implement a significant operational change, Vendors should be provided with plenty of advance notice. Acquiring equipment, integrating systems, training staff, and adjusting business processes require both time and financial investment. Additionally, sufficient resources, training, and implementation support should be made available by that event to Concessionaires for a smooth transition.
In the angst of the situation, an important aspect for everyone to understand is that NICA
And here is another NICA Benefit to consider: First-Timer Convention Travel Scholarships! The NICA Foundation provides a $500 travel stipend for up to six members who are attending their first NICA Marketplace or NICA EXPO. For that we ask that the recipient volunteer to help with something specific and write (or in Tina’s case, produce a video) about their experience at the conference. With Early Bird Registration at $149 and Tuscany Las Vegas hotel rooms starting at $85, it is TOO GOOD TO PASS UP! Come Enjoy!
We all know gas is ridiculously expensive. According to the Washington Post-ABC News Poll Americans say they are spending 37% more on gasoline. Here is another NICA savings! When NICA negotiated the current Sysco and Performance Foodservice contracts, we deleted all fuel service charges from them, which saves your company anywhere from $20-$40 per drop. Keep watch and make sure you are not being
Definition of Independent Contractor
The general rule is that an individual is an Independent Contractor if the person for whom the services are performed has the right to control or direct only the result of the work and not what will be done and how it will be done. If you are an Independent Contractor, then you are self-employed. You are not an Independent Contractor if you perform services that can be controlled by an employer (what will be done and how it will be done). This applies even if you are given freedom of action. What matters is that the employer has the legal right to control the details of how the services are performed.
Association ANNOUNCEMENTS
Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org
Heartfelt Condolences to the Jolliffe Family
NICA extends our heartfelt condolences to the family and friends of Frank Edward Jolliffe, husband of Marlene Pierson-Jolliffe, CFE, Executive Director of the State Fair of Virginia. As a respected legal scholar, former West Virginia House Delegate, Circuit Judge, and Senior Status Judge, Frank dedicated his life to justice, fairness, and serving others. He was remembered as a champion of the underserved, a protector of children, and someone who was “fair, firm and also feared” in the courtroom. Beyond his professional accomplishments, he loved his Presbyterian faith, the State Fair of West Virginia, classic country music, and most of all, his family—especially his cherished role as “Gramps.”
Our thoughts and prayers are with his wife Marlene, his children, grandchildren, extended family, and all who knew and loved him. May his legacy of compassion, integrity, and service continue to inspire those whose lives he touched. Services to honor his life were held on May 28th in Mechanicsville, VA and May 30th in Lewisburg, WV. To honor Frank’s devotion to children, the family requests that donations be made to Davis Stuart, Attn: Kasey Carter, 163 Cottage Drive, Lewisburg, WV 24901. ▲
NICA Director Nominations Are Due September 30th
It’s that time of year! NICA is accepting nominations for next year’s Board of Directors. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the work of NICA. The due date is September 30, 2026, so you have all Summer to decide!
All nomination forms can be found at nicainc.org/nominations and must be emailed to nominations@nicainc.org, mailed to NICA, 1043 E. Brandon Blvd. Brandon, FL 33511, or faxed to (813) 803-8460. Call the NICA Office at (813) 438-8926 if you have any questions. ▲
Wishing a Speedy Recovery to Our Members
We wish for a full and speedy recovery to NICA Members and their families who have had recent health challenges, including Alan Barr, CCE, Pacific Crest Concessions, Fred Pittroff, Giant Ride, and Dale Smith, CCE, Family A Fair. Please keep them in your thoughts and prayers at this time. “Together We Can Heal!” ▲
Congratulations to the Teague Family!
Please join us in congratulating Phillip and Mindy Teague on their newest addition, Veronica Joan Teague! Veronica was born on April 21, 2026, weighing 7 lbs. 12.5 oz. She joins a wonderful and growing family, making this 10 children total for the Teagues: 7 girls and 3 boys. Wow!
She is pictured here with Mindy and 3 of her 6 sisters, Regina, Faith, and Catherine. Best wishes to the entire Teague family as they celebrate this exciting new chapter together. Welcome to the NICA Family, Veronica! ▲
With Our 32 Oz Refill Cups! Stay Cool This Summer
Attention NICA Members! We would like to remind you about our 32 Oz NICA Refill Cup, manufactured by Novolex and available to order through Sysco and Performance Foodservice. As many of you know, Refill Cup Programs send Fair Guests right back to your stands and reduce trash at events, while providing a great value for all involved. This Reusable Clear Cup includes a Blue Lid, Clear Straw, and Fun Fair Artwork on all sides. The item can be special ordered at a competitive price through Sysco with Item #7387650 and Performance Foodservice with Item #BDV26 (Denver, Arizona, and NorCal) and #1060476 (Gilroy, Portland, and SoCal). If you are not yet enrolled with either program, you can apply online for FREE for Sysco at www.nicainc.org/sysco, or Performance Foodservice at www.nicainc.org/pfs, and put those cups to use! ▲
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Thoughts From a
Gus Whicheloe, CCE, West Council, accepting his award from Kim Barr, CCE, Past President, at NICA Marketplace
Apply For Your CCE!
The Certified Concessionaire Executive Program was developed over 20 years ago to recognize the professionalism of Concessionaires. The title of CCE is attractive to potential events, represents a deep understanding and respect for the Fair and Festival Business, and indicates that the titleholder will perform at their highest ability. This designation is awarded only after a detailed application process has been successfully met. Before applying, the applicant must have a minimum of seven years as a full-time Chief Operating Manager of an Independent Concession Business and be a current member of NICA and one of the following Associations—CAFE, IAFE, IFEA, and/or OABA—along with at least one State or Provincial Association (like Florida Fed or WFA).
The CCE pin is given to each new CCE Recipient in addition to their CCE Award and Certificate at an Industry Event
Are you interested in joining the 102 other CCEs who have earned their designation? Visit the CCE website today to apply: www.nicainc.org/CCE ▲
STRONGER TOGETHER
Celebrating
at the Florida Federation of Fairs Convention
Ryan Collmer, Director
The Florida Federation of Fairs Convention was a great time of celebration following another successful year of Fairs across the state.
Not only were there many Educational Sessions focused on Fair Operations, but there were also several discussions that highlighted the important role Concessionaires play in the Industry. One particularly insightful session was titled “The Future of Fair Concessions: Trends, Challenges and New Leadership.” Presented by Rachael Lough, CFE, Concessions and Vendor Relations Manager at the Ohio State Fair, Beth Buckley, Concessions and Exhibits Manager of the Florida State Fair, and Kevin McGrath II, The Best Around, the discussion focused on how the Concessions Industry is evolving and what that means for Fairs and Vendors alike. Topics included emerging Industry trends, developing the next generation of Concessionaires, and building strong partnerships between Fairs and Vendors to ensure long-term success.
Another well-attended session, “Building Better Partnerships: Creating a Positive Culture with Concessionaires and Ride Operators,” emphasized the importance of fostering strong, respectful working relationships between Concessionaires, Fairs, and Ride Operators. Moderated by Jim Ward, Pasco County Fair, and featuring Beau Pugh, Deggeller Attractions, and Past President Kathy Ross, CCE, Ross Concessions, the panel focused on communication, trust, and creating a positive culture that benefits all parties involved. The message was clear: strong partnerships lead
Beth Buckley, Florida State Fair, speaking in detail about “The Future of Fair Concessions” with Kevin McGrath II, The Best Around, and Rachael Lough, CFE, Ohio State Fair
to smoother operations, better guest experiences, and long-term success for everyone involved. I had the opportunity to participate in a panel titled “Concessions Under Pressure: Pricing, Policy, and Guest Experience.” The panel included myself, Eddie Cora, Miami-Dade County Fair President and CEO, and Beth Buckley, Florida State Fair, and was moderated by Shawn Brunk, Brunk Auditing. The session provided a valuable opportunity for both Fairs and Concessionaires to openly share perspectives and engage in constructive dialogue. One key topic I brought to the table was the issue of Credit Card Processing Fees at Percentage Fairs. Currently, Concessionaires pay percentage fees based on total gross sales, minus sales tax, while also absorbing credit card processing fees. This means Vendors are paying both the processing fee and a percentage on revenue that never reaches their bottom line. The discussion generated significant interest and understanding from both Fair Management and Concessionaires,
Ryan Collmer, Director, with Beth Buckley, Florida State Fair, Eddie Cora, Miami-Dade County Fair, and Shawn Brunk, Brunk Auditing, in “Concessions Under Pressure”
Ryan Collmer, Director, and his wife Nichole at the Florida Federation of Fairs and Livestock Shows Convention
with the panel agreeing that this is an issue worthy of further consideration.
Food costs and pricing were also major topics of discussion at many of the sessions. Conversations focused on what constitutes fair pricing for guests, how rising food costs impact Concessionaire pricing, and whether Fairs can help improve value perception. Eddie Cora, MiamiDade County Fair, Matt Wallsmith, South Florida Fair, and Cheryl Flood, CFE, Florida State Fair, all commented on the subject, noting that their organizations are exploring promotions and valuedriven offerings designed to increase attendance while emphasizing volume over higher prices.
Clover point-of-sale systems were another significant topic. Cheryl Flood, CFE provided insight into why the Florida State Fair moved exclusively to a single system. As a state entity subject to audits, her Fair needed a consistent and reliable reporting platform as they transitioned into percentage-based agreements. Cheryl’s explanation provided valuable perspective and helped foster a productive discussion.
Beyond these sessions, there were many other conversations and educational opportunities that contributed to another successful Florida Federation of Fairs Convention
Also in attendance was Greg Chiecko, CFE, OABA President and CEO, who provided updates on the organization’s efforts this year in Washington, DC, particularly regarding the CARE Act and RIDE Act and their importance to the Outdoor Amusement Industry. Greg emphasized the need for continued support and collaboration among all Industry Organizations to help
Nichole and Ryan Collmer enjoying the Annual Gala, which closed out the 2026 Florida Federation of Fairs Convention
advance these critical initiatives. He encouraged everyone in attendance to reach out to their State Senators and Representatives to help build support for the legislation and ensure lawmakers understand the positive impact our Industry has on local economies and communities. Greg also recognized the recent commitment made by NICA, which donated $40,000 to support OABA’s lobbying efforts. The contribution demonstrates NICA’s commitment to advocating for the future of our Industry and highlights the importance of organizations working together to achieve common goals that benefit Concessionaires, Ride Operators, Fairs, and the Industry as a whole. It was also a pleasure to have David Grindle, IAFE President and CEO, in attendance, along with representatives from IAFE Zone 2. David continues to be a strong advocate for our Industry and the resources needed to ensure its future success. His message centered on the belief that Fairs, Concessionaires, and Industry Partners all need one another. By working together as a family, we can create a stronger path forward; not only for future generations in our Industry, but also for the guests and communities we serve today and in the years ahead. “Together We Can!” ▲
Congratulations to Florida State Fair’s Beth Buckley for winning the 2026 Rising Star award, pictured here with Cheryl Flood, CFE, Florida State Fair Executive Director
Greg Chiecko, CFE, OABA President and CEO, and Ryan Collmer, Director, giving updates about OABA and NICA
Phil Tommy Julie Gina Andy Lynn
WE NEED YOUR SUPPORT!
Greg Chiecko, CFE, OABA President & CEO
By now you should be aware of our continued advocacy efforts in Washington DC to promote cosponsorship of Carnivals Are Real Entertainment Act (CARE) HR 2729 and Restoring Industry Development in Entertainment Act (RIDE) S 1281. We need everyone to engage in supporting these important authorizing bills. These bills will allow Carnival and Concession Workers to utilize the P Visa category. The P Visa has no cap limits and is exclusive to the Mobile Entertainment Industry. This is our solution to our Foreign Guest Workers’ needs. Why not take a moment to support our efforts? In addition to your support, we need to have your events engaged in support, too. Legislators understand the importance of support much better when it comes to the local community.
This legislation has bi-partisan support. It is not an immigration issue; it is a workforce issue. The time is now to solve our Foreign Guest Worker Labor issues, and we are getting closer every day! This is where you come in. We have made the process very simple to complete. Simply scan the
QR Code in this article and fill out a few questions. The whole process should take about 30 seconds. We will create a letter on your behalf, or those of your event, and return it to you. We ask that you place it on your letterhead and sign and return it to us. We will make certain that it reaches the appropriate person in your Congressional office. When Congressional offices hear from new and multiple constituents it gains their attention. We need to get as much support as possible across the country.
We have also been working hard to ensure our P Visa language is included in the House Homeland Appropriations Subcommittee’s draft FY27 appropriations bill. Included in the base text of the bill is language related to the P Visa allowing the Mobile Entertainment Industry to access this Workforce Visa (Section 411). Another section of the bill included additional language that would create a certified employer system within the H-2B Program that would allow for certain H-2B Workers to not count against the annual cap (Section 409).
Both provisions were included in the base text of the bill through the work of congressional champions on Capitol Hill. These provisions were
Gene Cassidy, The Big E, Sean Butler, Murphy Butler Amusements, Greg Chiecko, CFE, OABA, and Beau Pugh, Deggeller Attractions, waiting for a scheduled appointment with Senator Patty Murry’s staff in DC
Greg Chiecko, CFE, OABA, Stacy McBride, HBS, Ricky Reithoffer, Reithoffer Shows, Debbie Powers, PGAM, Alabama Senator Katie Britt, Tony Ellison, National Peanut Festival, Shari Black, CFE, Wisconsin State Fair, and Blake Huston, NAME
included last year via amendment but the failure of Congress to pass a Homeland Security funding bill resulted in a government shutdown and eventually carrying over funding and legislative matters for Homeland Security from previous years.
The full House Appropriations Committee is scheduled to consider this bill and advance it to
the full House of Representatives this month. We will then continue our work in the Senate to obtain the same results.
Thanks in advance for your support in getting this job done. If you have any questions or need any assistance, please give me a call or text at (404) 848-8010 or email gregc@oaba.org ▲
Indianapolis Motor Speedway Full Speed Ahead at
NICA Members and guests gathered at the legendary Indianapolis Motor Speedway (IMS) on May 13, 2026, for a memorable day of networking, Industry insights, and racing excitement. Hosted by Trent Wilkes, CCE, Director, the luncheon brought together 28 attendees representing Indiana Fairs, Concessionaires, and Industry Partners.
The event featured a luncheon and educational program designed to strengthen relationships and encourage collaboration throughout the Fair Industry. Speakers included Trent Wilkes, CCE, Director; Rey O’Day, Executive Director; Jake Goodwin, IMS Concession Manager; Ray Allison, CFE, Indiana State Fair Executive Director and IAFE Chair; and Ron Smith, Past President and Foundation Trustee. Attendees also welcomed special guest Doug Weisheit, Executive Director of the Indiana State Festival Association. Following the luncheon, attendees received
Rey O’Day, Executive Director, speaking at the IMS Luncheon
garage passes and access to IndyCar practice sessions, providing an up-close look at the preparation, teamwork, and precision that make the Indianapolis 500 a premier motorsport event. Congratulations to Jake Goodwin, IMS Concession Manager, who received a Free NICA Membership, and Mikayla Patterson, Hendricks County Fair, who won a NICA Marketplace Registration! The event was made possible through the support of Trent Wilkes, CCE, Ron Smith, and Heather and Brady Meadors, Red Team, whose contributions helped create a welcoming atmosphere for both current and prospective members As NICA continues its mission of “Making Connections,” this gathering demonstrated how shared experiences, professional development, and relationship-building can help “drive” the Fair Industry forward. Judging by the enthusiasm of attendees and the success of this year’s event, it’s “Full Speed Ahead” for continued growth and engagement at the Speedway. ▲
Shane Wagner, SW Concessions, Mikayla Patterson, Hendricks County Fair, Heather and Brady Meadors, Red Team, and Trent Wilkes, CCE, Director, representing NICA Members from Indiana
Trent Wilkes, CCE, Director, with New Members JD and Mary Faulk, JD’s, who joined NICA on the spot
Mikayla Patterson, Hendricks County Fair, Ron Smith, Foundation Trustee, and Rey O’Day, Executive Director,
Ray Allison, CFE, Indiana State Fair, discussing Fair and Vendor relationships
Trent Wilkes, CCE, Director, and Jake Goodwin, IMS Concession Manager, thanking attendees for their participation
Dear Business Owners, Managers, Fair Industry Leaders, Trade Show Exhibitors, and YOU! Join us at the upcoming 5th Annual NICA Marketplace “Together!” event, taking place November 8-11, 2026 at the Tuscany Suites and Casino in Las Vegas, NV. Each year we continue to hear inspiring responses and feedback from our Past Attendees. A Fair Industry Leader shared, “As a newcomer to NICA , I wasn’t entirely sure what to expect. However, I quickly discovered that the event is a hub of connection and collaboration. The emphasis on Fair and Vendor relations resonated deeply, equipping me with practical tools to strengthen these partnerships.” A Commercial Exhibitor stated, “I learned so much throughout the conference, from better
lighting and booth displays to helpful financial tips, and I can’t wait to put everything into practice. I left feeling motivated, supported, and really grateful to have been a part of it,” A Concessionaire shared, “Whether you’re just starting out, evolving your business or looking for fresh inspiration, NICA offers a blend of community, learning, and practical insight that’s hard to find elsewhere.”
NICA Marketplace features a non-exclusive Trade Show, Educational Sessions led by trusted, hands-on Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable— a place where we all understand we are customers of each other and “Together” we share a Fair Guest to serve. Save the date and see you in Vegas!
Sunday, November 8, 2026
2:00 – 6:00 PM: Registration & Networking Monday, November 9, 2026
7:30 AM – 5:30 PM: Registration
9:00 – 10:15 AM: Opening General Session
10:30 AM – 12:30 PM: Educational Sessions & “How To” Workshops
12:45 – 2:45 PM: “Chat & Chew” Roundtables & Box Lunches (Included)
3:00 – 5:15 PM: Educational Sessions & “How To” Workshops
5:30 – 8:00 PM: NICA Marketplace Trade Show & Happy Hour Reception (Included)
Tuesday, November 10, 2026
8:00 – 11:30 AM: Registration
9:00 – 11:15 AM: Educational Sessions & “How To” Workshops
11:30 AM – 1:30 PM: NICA Marketplace Trade Show & “Meet, Greet & Eat” Lunch (Included)
1:45 – 5:00 PM: Educational Sessions & “How To” Workshops
5:15 – 6:30 PM: Closing General Session, Industry Excellence Reception & Champagne Toast (Included)
Wednesday, November 11, 2026
9:00 AM – 1:00 PM: Sysco Las Vegas Tour, Chef Tastes & Lunch (Included)
Schedule is subject to change; visit www.nicainc.org/marketplace and check NICA Now! for updates.
$149 Early Bird Member Registration
Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership Account. You may choose a Member ($149) or Non-Member ($179) rate.
Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception. Register by September 15th & Save $50
Book Your Hotel Room Online
Reserve your room at $129 (Sunday) and $85 (Monday-Thursday) with no resort fee ($51) with the special link at nicainc.org/marketplace Don’t delay as rooms will fill up quickly!
Become a NICA Marketplace Exhibitor
Reserve your Marketplace Trade Show Booth for $1,195 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at nicainc.org/marketplace
Marketplace Membership Promotion: When registering, add or become a new NICA Member for $125 and you will also receive the $149 Early Bird rate ($80 savings)
Lessons Learned
Building on a Legacy
Few families embody the spirit of the Fair and Special Events Industry quite like the Cox family. For more than six decades, Concessions by Cox has grown from a single Soft-Serve Ice Cream Truck into one of the nation’s most respected Food and Beverage Operations, serving more than 400 events annually and reaching over 30 million guests each year, with the catchphrase, “We are all about Family, Food, and Fun!” Through every stage of growth, the company has remained grounded in the values that helped build its reputation: family ownership, hands-on leadership, and a commitment to personal service. As the next generation steps forward, Galen and Olivia Cox are carrying that legacy into a new era. Together, they are navigating the challenges and opportunities of modern Concessionaire life while honoring the traditions established by those who came before them.
The new stands look fantastic! How hard was it to switch up the look of Concessions by Cox?
Any change comes with growing pains, but with perseverance and teamwork, we made it happen. Once we got through the adjustment period, we couldn’t be happier with the results. Change can be a little scary, but it’s absolutely worth the risk!
Most of your route has been the same for many years. How do you maintain relationships with a Fair when they get new management?
We’ve been fortunate that much of our route has remained consistent over the years, allowing us to build strong, long-term relationships with the Fairs we work with. Those relationships really started with Galen’s dad, Charles, his mom, Stacy, and his sister, Teresa, who spent years building trust and connections while Galen was growing up in the Industry. Stepping into those shoes has been both a privilege and a responsibility. As new management comes in, we focus on
staying open to change and maintaining clear, consistent communication. We understand that new leadership often brings different perspectives and approaches, so we try to make an effort to be flexible and supportive during those transitions. At the same time, we see those changes as opportunities to bring fresh ideas to the table, strengthen collaboration, and continue building strong partnerships for the future.
You travel with your puppy, a beautiful black Newfoundland. What should a person consider when getting a dog that will live with you in your camper on the Fairgrounds?
Traveling with our puppy has been a wonderful experience. Our Newfoundland, Lucy, is truly the best! We actually got her at an event, so from the very beginning she’s been part of the carnie lifestyle. When we had the Ohio State Expo contract, she came to work with us every day. She never knew anything other than Fair Life, which made a big difference in how easily she adapted. Lucy quickly became comfortable with car rides, meeting new people, office environments, eating any Fair Food she could find, and even the rides.
Ryan Hagy, CCE, East Council
Olivia and Galen Cox, Concessions by Cox of Ohio
She absolutely loves to travel, and we love having her with us. Over time, she’s even become well known at the events we attend. We do have to keep a close eye on her, though. She’s figured out how to track down leftover Fair Food and has no problem making friends with just about anyone! Newfoundland’s are a great fit for this lifestyle because they’re not a high-energy breed and are known as “gentle giants.” They’re incredibly friendly, loyal, and tend to get along well with just about everyone. For anyone considering getting a dog to live and travel in a camper on Fairgrounds, the biggest key is early and consistent exposure to the environment and schedule. Bringing your dog into the work environment often helps them become comfortable with the noise, movement, and a large crowd of people.
You shared a story of how your dad would allow your workers to go to a nearby church on Sunday and show up late. You talked about how you never missed church growing up. How have you kept your faith in an Industry that works on Sunday?
This Industry can be challenging when it comes to maintaining routine, especially with the travel schedule and working on Sundays. Faith has always been an important part of our lives. When we’re home, we attend Rock City Church, and we’re grateful they offer livestream services and recordings on YouTube, which allows us to stay connected even when we’re on the road. While we definitely miss being there in person with our church family, we’ve found meaningful ways to make church part of our routine wherever we are. Even at events, we take time to watch
services together and stay grounded in our faith. Rock City Church has also recorded their own worship music that’s available on Spotify, and Olivia especially enjoys playing it in the camper (usually pretty loud!) while somehow managing to get paperwork done. Through every opportunity, challenge, and even closed door, we’ve consistently seen God’s hand guiding us. That perspective has helped us stay rooted in our faith, no matter where the road takes us.
Olivia, you are entering a whole new way of life. What are some of the benefits of this business that you discovered this past year?
This business has been a unique and rewarding transition from my previous career as a emergency room trauma nurse. It’s truly been a blessing not only in the opportunities it’s created for both Galen and me, but also for the future we’re building together as a family. We’re able to work side by side, travel together, and grow a business as a team. Along the way, I’ve had the chance to meet so many new people, gain a behind-the-scenes perspective on events, and learn a great deal about what it takes to run and sustain a business. It’s been an experience that has challenged me, stretched me, and ultimately been incredibly fulfilling. Funny enough, when Galen and I met he always teased me that I would be working with him some day and here we are!
Fair Season ended for you in November. What was the first thing that you did once everything was winterized?
Once Fair Season wrapped up in November and
Lucy, Olivia and Galen’s dog, hanging out at the Fair
Olivia and Galen on their wedding day
everything was winterized, we both took full advantage of being home again in our own ways. The first Saturday back, Galen planted himself on the couch and watched college football from the moment he woke up until he went to bed no interruptions and that is no joke. You could probably hear him yelling at the TV a mile away (Go Buckeyes)! Our busy season overlaps heavily with football season, so it’s something he really misses and looks forward to getting back to. Meanwhile, Olivia had wasted no time making plans. She already had her nail, hair, and massage appointments lined up, along with dinners scheduled with friends. After months on the road, it was the perfect way for both of us to relax, recharge, and enjoy some of the simple things we don’t always get during the season.
Not everyone will have the chance to meet you guys. What do you want to be known for when people hear your name?
We want Concessions by Cox to be known as a family business that is hardworking, respectful, genuine, disciplined, and honest. Those values are important not just in business, but in who you are as a person. We were fortunate to be raised by great role models who demonstrated these traits every day, and that has had a lasting impact on us. It’s important to us to represent the Cox name well in everything we do. We’re intentional about building something meaningful not just for ourselves, but for our future family so that those same values can be carried on for the next generation.
What was the hardest part of the transition?
You put your own personal touch on the Trailer Design, Products, Logo, and Name. You’re always thinking of ways to improve and make things better, which is part of the joy and motivation of the business. After all the years of hard work and long hours to get it to this point, it was now leaving the lot and going to be someone else’s. Emotionally, it was almost like a death, leaving that empty feeling. I cried as I watched the trailers leave the lot. I loved the Fairs, the People, the fellow Vendors, the adrenaline rush, and the great feeling of the success. Now all of it was going to be behind me and I was starting a new chapter in life. It’s an unexplainable feeling. You’re happy, yet you’re not. I loved the business. If you’re fortunate enough to make it in this business, It’s one of the greatest businesses in the world.
The Fair Industry is having trouble engaging Young Professionals into Concessions and Fair Management. What are some practical ways that the Industry can create the next generation of leaders in the Industry?
The Fair Industry faces real challenges in engaging Young Professionals in Concessions and Fair Management, but addressing this starts with a willingness to evolve. Not every new idea will succeed, but a few failed attempts shouldn’t prevent progress. Staying open to change and embracing modern approaches is essential to remaining relevant. At the same time, many Young Professionals are simply looking for encouragement, mentorship, and the opportunity to prove themselves. Creating an environment where they feel welcomed, valued, and trusted can make a lasting impact. Encouraging the growth of our Industry is essential to its long-term success, and that growth depends on youth involvement and strong family succession planning. Supporting young people has always been a priority for the Cox family, and this was especially meaningful to Galen’s father, Charles Cox. In honor of his legacy, our family established a scholarship fund following his passing, made possible by generous donors who wanted to recognize his impact. We are also working through the Greater Ohio Showmen’s Association to carry forward his vision, recognizing that unity within the Industry is key to building a strong future. Another practical way we support the next generation at Concessions by Cox is by hiring
Concessions by Cox showcasing their newly designed stands
high school and college students. This gives them hands on, real world experience in business and the Event Industry while creating a two-way learning environment. We’re able to teach foundational skills, while also gaining insight from their fresh ideas and perspectives. By investing in mentorship, creating opportunities, and remaining open to change, the Fair Industry can cultivate a new generation of leaders who are prepared to grow and sustain it for years to come.
I am sure that you have many hopes and dreams. What’s the next step for you as a couple?
We’ve never been the kind of people to sit still for long, and that’s something we really enjoy about building a life together. In 2025, we opened a restaurant, Tavern 22 in Amanda, OH, and finished our home and office. Looking ahead, we’re excited about what’s next. We have a lot of new ideas we’d love to bring to life, but just as important, we’re looking forward to starting a family in the next few years. Being able to continue traveling and sharing this lifestyle with our kids is something that means a lot to us. We just want to keep building a life that we’re proud of together,
both in business and as a family.
You have the microphone. What question would you like for fellow Concessionaires to help you answer?
What is one lesson you wish you had learned earlier in your Concession or Fair Career that would have helped you grow faster or avoid a major challenge?
*Bonus* Make up a question and answer:
What has been the most rewarding part of building this life together? The most rewarding part has been getting to grow together through every season both in business and in life. We’ve learned how to problem solve as a team, support each other through challenges, and celebrate the wins, big and small. This lifestyle isn’t always easy, but it’s strengthened our relationship. We’ve also really valued the people we’ve met along the way. The relationships we’ve built, the experiences we’ve had, and the lessons we’ve learned have all played a big role in shaping who we are today. Being able to build something together while creating a life we enjoy has been so fun! ▲
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SHARED EXPERIENCES WITH READ & WIN!
Steve Siever, IAFE Vice President of Sales & Member Services & Kathy Ross, CCE, NICA Past President & Foundation Treasurer
The iconic Read and Win Ribbon Program, a cooperative effort between IAFE and NICA, is designed to unite Fairs with local Schools, Libraries, Concessionaires, Exhibitors, and more.
How does it work? The Fair works with the local school or library system to set up a reading challenge, where local elementary students in grades one through eight are encouraged to read books, with the reward being the Read and Win Ribbon and a Voucher for use at the Fair. The final details are determined by these two parties; depending on the Fair and Vendor(s) involved, these Vouchers can be redeemed for a complimentary Fair Admission, Carnival Rides in the Midway, a soft drink or food item from their favorite Concessionaire, discounts on Commercial products, a special prize, or something completely different like teaching a kid how to make a product, such as putting powdered sugar on a Funnel Cake, twirling Cotton Candy, or frying Dough. The possibilities are endless!
“This program continues to serve as a valuable benefit for our members,” said Steve Siever, IAFE Vice President of Sales and Member Services
“Our relationship with NICA allows our Industry to unite together to serve our local communities and provide an unforgettable experience for young Fairgoers. 40,000 ribbons were distributed to 40 Fairs participating in the program last year!”
So if your Fair does not know about the program, how can a Vendor get this program started? Encourage your Fair to reach out to IAFE for ribbons, sponsored by NICA. The Fair then will provide their designated school/library with those ribbons and the Fair and Vendors can decide on what the ribbon will be used for at the Fair. The program works to attract more children to the Fair and encourages the Fair and its Vendors to provide an extra special day for them.
Through the support of NICA, the first 1,000 ribbons are provided to IAFE Members at no cost, and additional ribbons may be purchased for 14 cents per 100 ribbons. Each Fair that participates in this program receives a survey to provide their valued feedback. Here are some of the Fairs’ comments:
“I think that it is a great incentive and tool to involve the local community in promoting reading, make the children excited about reading, and get everyone involved with the Fairs.”
— Saline Community Fair (MI)
“We worked closely with 10 local libraries in the community to promote the program. We provided them with marketing materials and encouraged them to come to the Read and Win Selfie Booth at the Fair. This is an amazing program that should be highlighted and promoted more! We found great success and partnerships within it.”
— Wayne County Fair (NY)
“We love this program and so do our local libraries!” — North Idaho State Fair
“We love partnering with our local library summer reading programs and Read and Win just gives that an extra boost! Our libraries think it is a fun perk for kids along with the free admission ticket we give them. We consider it a great success in our area. Thanks for all you do!”
— Jefferson County Fair (WI)
There are no two Read and Win Programs alike, except that children are creating great memories! This partnership between IAFE and NICA encourages reading and attending the Fair for so many youngsters across the country. So what’s stopping you? Contact your Fair today! IAFE Members may order their Read and Win Ribbons online at www.fairsandexpos.com or by sending an email to Shereé Graves, IAFE Member Services Administrator, at ShereeG@fairsandexpos.com.
The Sweet Spot
Summer and Fairs go hand in hand. As temperatures climb and guests fill Fairgrounds nationwide, one thing remains constant: the search for something sweet. Whether it’s a Handcrafted Beverage, a Frozen Treat, a Creamy Soft-Serve Cone, or a Freshly-Made Donut, Vendors continue finding new ways to satisfy guests while creating memories that last long after the Fair closes. This month, we had the chance to speak with four NICA Members from across the country who shared how they keep Fairgoers cool, satisfied, and coming back for more. For these Operators, success comes from finding “The Sweet Spot,” that perfect balance between tradition and innovation, quality and value, and familiarity and excitement. When Gina Gomez first visited a Teaspoon location in Northern California, she wasn’t simply interested in trying the product: “I looked at them and said, ‘No, I don’t want a drink. I want the store.’” That moment launched a new chapter for Gina, who opened her Teaspoon location in Visalia, CA, in 2023. Coming from an accounting background rather than Foodservice, she saw an opportunity to introduce something unique to her
Gina’s brightly colored Matcha and Thai Boba Teas
community. Today, Teaspoon offers a wide variety of Boba Teas, Coffees, Lemonades, and Specialty Beverages both in its brick-and-mortar location and at local Fairs and Events. Gina believes freshness is what sets the business apart. She explained, “Everything is literally fresh,” noting that ingredients are prepared daily and many products are made from scratch. Even the ice used in their beverages comes from specially filtered water to maintain consistency and flavor. While Teaspoon is known for its signature drinks, the brand also embraces innovation. The company recently expanded into Vietnamese Coffee offerings, and Gina is exploring a Café de la Olla-inspired beverage that reflects local tastes and culture. Still, she believes the best businesses balance new trends with tradition. She shared, “I think there’s a happy medium to that. You should always keep the classics because that’s what people come to look for, but you should always be trying to see what else is coming.” According to Gina, product quality alone isn’t enough either: “Make sure the Fairgoers know you’re coming to the Fair, and make sure you’re advertising on social media so they come look for you! If they don’t know, then they don’t know.” While Teaspoon continues to grow, Gina believes success starts with active ownership and understanding every aspect of the operation. She shared, “You’re the only one that sees your vision.” For entrepreneurs considering a similar path, Gina stresses preparation before passion: “Definitely do your research and find yourself a good accountant!”
Keith Wren has spent more than three decades in the frozen novelty business, helping introduce beaded ice cream to Stadiums, Fairs, Festivals, and Entertainment Venues across the country. Today, Wren and his family operate Cool Beads Ice Cream, a Colorado-based Manufacturer and Event Operator that has built its reputation on premium ingredients and continuous innovation. Keith said, “It’s got the novelty of Beaded Ice Cream, but it’s got the adult profile for the flavors!” That philosophy drives everything from the company’s
use of Ghirardelli Chocolate and Madagascar
Vanilla to the development of unique flavors such as Rainbow Ice, where each color represents a different fruit flavor rather than simply being a colorful blend. The company also developed an innovative production process that relies primarily on gravity and nitrogen rather than traditional pumping systems, reducing energy usage while maintaining consistency. For Keith, however, the product is only part of the story: “That’s what the business we’re in is creating—lifelong memories.” Having worked Fairs and Special Events since the early 1990s, he believes that Fairs remain one of the last places where families can disconnect from daily stress and create experiences together: “Maybe going to the Fair in the world we live in today is a week of therapy.” His advice for new Concessionaires is equally straightforward: “presentation matters.” He added, “People eat with their eyes!” From vehicle wraps and graphics to clean uniforms and attractive displays, Keith believes successful Vendors understand that guests make decisions long before taking their first bite: “If your setup looks good, then the customer has confidence in you. At least the customer thinks you know what you’re doing!”
Keith credits much of his company’s success to a collaborative culture that encourages ideas from every member of the team. He shared, “Nobody works for me. They work with me. We encourage our employees to come up with new ideas and keep them as part of the family.” As Cool Beads continues expanding across multiple states, the company demonstrates that innovation and quality can keep even a familiar concept feeling new.
For Brian Minneci, owning an Ice Cream Business wasn’t part of the original plan. He joked, “If you would have asked me 12 years ago if I’d own a successful Ice Cream Business, I would have said you’re smoking something you shouldn’t be.”
A former boxer, construction worker, and boxing trainer, Brian entered the Concession Business through a family connection and quickly discovered a passion for Fairs and Festivals. Now in their 10th year, Feeding Frenzy Concessions operates as what Brian proudly calls “a little Ice Cream Shop on wheels.” The Illinois-based operation serves traditional Soft-Serve, Flavor Burst Cones, Milkshakes, Sundaes, Razzles, Root Beer Floats, Banana Splits, and more. While classic cones remain a top seller, Milkshakes have become one of the operation’s biggest successes: “We stepped out of our comfort zone and tried Milkshakes, and it turned out to be one of the biggest things we do!” Like many successful Concessionaires, Brian emphasizes reliability and
Keith’s Rainbow Ice flavored Beaded Ice Cream
Brian’s Flavor Burst Soft-Serve Ice Cream Cone
relationships as keys to growth. He shared, “It’s a people business and we want everybody to make money alongside us. Communication with the people that run the Fairs is so important. Work with them and understand they have a job to do, too. The people who make it are the people that actually love it!” Operating alongside his wife Jackie, daughters Ashley and Jessica, and other family members, Feeding Frenzy has steadily expanded from just a handful of events to more than a dozen Fairs and Festivals each year. For Brian, however, the greatest reward isn’t measured in sales. He said, “My favorite part is just spending time with my wife in the Summer. We get away from both of our other jobs and we travel together and sell Ice Cream.” That combination of family, travel, and creating smiles “one cone at a time” continues to fuel the company’s growth as it prepares for future expansion. For all the first-time Vendors out there, he suggested, “Find yourself a couple of good contracts, put your name out there, be reliable, and be dependent. Other than that, believe in yourself and believe in your product. And just remember: communication, communication, communication!”
At just 22 years old, Madison Olson represents a new generation of Concessionaires carrying family traditions forward. Her parents launched Amish Annie Donuts in 2019 after learning authentic donut-making techniques from Amish families in Iowa. Three years ago, Madison took over daily operations and has been running the business ever since, serving delicious bites across the Midwest. She mused, “I love how fast-paced it is and I love meeting a lot of new people. We also have the same fans coming back for years.” That enthusiasm is evident in everything Amish Annie Donuts does. Every Donut is made fresh on-site, with crews arriving hours before opening to prepare dough and begin production. Madison explained, “It takes about three hours to make each product every day and then we continuously make it throughout the day.” While the business honors traditional recipes, it also embraces creativity. Specialty offerings rotate throughout the season based on customer feedback and employee suggestions. Recent favorites have included Cinnamon Toast Crunch, Biscoff, and Strawberry Shortcake Donuts: “We kind of just ask people what they want and then we’ll add it in.” The company also serves Fresh Lemon Shake-Ups featuring real fruit, another example of its commitment to
quality ingredients rather than shortcuts. Perhaps most impressive is the culture Madison has helped create. Employees often stay for years, bringing siblings, cousins, and friends into the operation. She said, “We started when we were kids and now we’re all friends, growing up together and still doing it.” Every year another family seems to join the crew, too! One reason Madison has remained passionate about the Industry is the sense of community she has found among Fairs, Vendors, and Employees alike. She shared, “They’re the best type of people. They’re always so friendly and so kind. They treat you like family!” Madison’s advice for newcomers in the business? “Stay positive! Something’s always breaking down, and problems pop up where you just want to take a break, leave for the day, and go lay in bed, but it will be okay!”
From Handcrafted Boba Teas and Premium Beaded Ice Cream to Soft-Serve Favorites and Fresh-Made Donuts, each of these businesses has discovered its own version of “The Sweet Spot.” What connects them all is a commitment to quality, communication, guest satisfaction, and creating memorable experiences. Whatever tasty concoctions Fairgoers choose to beat the heat this Summer, these moments will become part of their core experience that keeps them coming back for more. Fairs may be about creating lifelong memories, but Sweet Treats simply happen to be one of the most delicious ways to make them! ▲
Madison’s Donut with Strawberries and Whipped Cream
Dinner & Dessert in LA
On May 21, 2026, the West Council hosted a special Dinner Reception at the LA County Fair, bringing together nearly 100 members, friends, and Industry Partners to celebrate two remarkable women whose dedication and leadership have left a lasting impact on the Fair Industry: Rey O’Day, Executive Director, and Sherry Flores, OVG Hospitality.
The evening honored Rey O’Day, Executive Director, returning to the very place where the West Council began nearly twenty years ago. Rey, alongside Concessionaires Tony Trafton, CCE and Chuck Dugan, CCE, helped establish it during the LA County Fair, creating a foundation that has strengthened relationships and opportunities for countless members. The event also recognized Sherry Flores, OVG Hospitality, who is retiring after more than three decades of service to the Fair Industry (after originally being hired by Rey). Friends and colleagues gathered to share stories, laughter, and appreciation for the contributions both women have made throughout their careers.
Speakers, including Dominic Palmeri, CCE, Past President, and Marcus Jackson, Vice President of the LA County Fair, highlighted the leadership, mentorship, and commitment that Rey and Sherry have demonstrated over the years while helping shape the future of Fairs, Festivals, and Events. Dominic also served as the Master of Ceremonies while also creating an impressive 16’ Charcuterie
Flores, OVG Hospitality, and
O’Day, Executive
Board, Steak Dinner Buffet, and a live Mozzarellapulling demonstration that delighted attendees. Special thanks to the West Council’s Gigi Horowitz, CCE, Carmel Dyer-Pittroff, CCE, Albert Valadez, and Donna Ruhm, Council Coordinator, for their leadership, Mark Hill, CCE for the dessert bar, and Terry Crutchfield and Karen Gary for the flowers. As part of the festivities, Chris Swanson, Event Food Service, won a Free NICA Membership! Most importantly, we thank Rey O’Day and Sherry Flores for their leadership, friendship, and unwavering commitment to the Fair Industry. Their influence will continue to be felt for generations to come, and the LA County Fair provided the perfect setting to celebrate their legacies together. ▲
Sherry
Rey
Director, were presented with two beautifully themed cakes!
West Council Co-Founders Rey O’Day, Executive Director, and Tony Trafton, CCE, Past Director and West Council
Dominic Palmieri, CCE, Past President, served as Master of Ceremonies among other duties
Rey O’Day, Executive Director, with Free Membership Winner Chris Swanson, Event Food Service Congratulations!
From the Camera Roll
From the Camera Roll
Tony and Chicken Boghosian, Chicken Charlie’s, enjoying the special Dinner Reception held at the LA County Fair
Mark Lancaster, Vista Mobility, with his daughter Lily, Cie and Dale Smith, Family A Fair, Terri Crutchfield, Crutchee’s, and Jay Wells, CCE, Past President, in LA
Rey O’Day, Executive Director, sharing a smile with Marcus Jackson, Vice President of LA County Fair
IMS President Doug Boles and driver Tony Kanaan getting their annual Beignets at Trent’s stand, the Baker Man their annual racing tradition
Albert Valadez, West Council, with Jan Gary, CCE, Leap of Faith, and Sherry Flores, OVG Hospitality
Trent Wilkes, CCE, Director, and Vanessa McClary, Kiwanis Indiana Hot Air Balloon Festival, before she headed to her seat at the Indy 500
Rey O’Day, Executive Director, visiting Alan Barr, CCE, Pacific Crest Concessions, and Kim Barr, CCE, Past President, at their home in Idaho
Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org
Donna Ruhm, West Council Coordinator, and Rey O’Day, Executive Director
Mike Cruz, Cruzer’s Cocina, with Gigi Horowitz, CCE, West Council
Member Classifieds
Member Classifieds
Belshaw Donut Robot For Sale
Belshaw Mark II GP Propane Automatic Mini-Donut Fryer. New and Still in Box—not used. $14,500 or Best Offer. Located in Wisconsin. Contact George at (914) 284-8182 for more details. Picture shown is not the actual item ▲
Lemonade Trailer For Sale By Owner
Fresh Squeezed Lemonade Trailer, turnkey, all equipment to start except for lemons and ice. 7’ wide, 8’ long plus hitch. Needs a good cleaning and a coat of paint. Asking $4,500. Located in Wisconsin. Call George at (914) 284-8182 to learn more about this fantastic opportunity. ▲
Bryan Huston
T. Marzetti Foods
St. Louis, MO (2025)
Mike Jackson Novolex Lancaster, ND (2008)
Bob Kaiser
Kaiser Pickles
Cincinnati, OH (2017)
Mark Kassler
First Food Company Dallas, TX (2021)
Scott Levenson
Win Win Concessions Cave Creek, AZ (2025)
Sandra Lewis
Nathans Famous Edwardsville, KS (2015)
Jeff Lindsey
Alpha Baking Company Waukee, IA (2007)
Alison Mason
Cummington Fair Worthington, MA (2019)
Rick McMillen
Brakebush Brothers, Inc.
Auburn, IL (1994)
Renewals continued from page 4 ►► µ 1993-2005 2006-2010 2011-2015 2016-2024
Georgine Miley
Mrs. T’s Pierogies
St. Shenandoah, PA (2023)
Alana Millinder
Lamb Weston Rochelle, IL (2008)
Scott Mooney
Olé Mexican Foods Norcross, GA (2018)
John Muller
Idahoan Fresh-Pak Inc
St. Louis, MO (2025)
Tim Neimeyer
Sioux Honey Association Sioux City, IA (2025)
Casey Owen
Ozark Empire Fairgrounds Springfield, MO (2023)
Paul Patterson
Paul’s Products / Fairtime Fudge Garden Valley, CA (2023)
Brad Pawek
Valley Meats LLC
Coal Valley, IL (2009)
Mike Petzel
Dawn Food Products
Kansas City, MO (2006)
Bob Phifer
Security Check Me LLC
Tampa, FL (2024)
Joe Ratermann
Ratermann & Associates
Kirkwood, MO (2015)
Frank Rhodes
Villari Food Group
Warsaw, NC (2014)
Tom Rissell
Affinity Group
St. Charles, MO (2023)
Andy Schaefer
RJ Schinner
St Louis, MO (2011)
Mike Scranton
MAFA
Colrain, MA (2025)
Chad Shields
J & J Snack Foods
Terrell, TX (2016)
Michael Short
Michael’s Surplus
Concessions
Stryker, OH (2014)
Dan Smoots
Fanestil Quality Meats
Emporia, KS (2007)
Doug Stacker
Randolph Packing
Streamwood, IL (2023)
Jeff Stevens
Action Lighting
Bozeman, MT (2023)
Jessica Underberg
Erie County Fair
Hamburg, NY (2014)
Billy Tomber
RIO Syrup Company, Inc.
St. Louis, MO (1997)
Charlene Walker
Lakeland Marketing
St. Louis, MO (2010)
Stacey Weber
K&K Insurance Group, Inc.
Fort Wayne, IN (1996)
Sierra Weiland
Duke’s Expositions
North Freedom, WI (2023)
Jacob Westrum
Westrum’s Quality Foods
Montrose, MN (2024)
Jennifer Wolfe
Lyons Magnus
St. Louis, MO (2025)
Mitch Zinder
Victor Products
Richmond, VA (1998)
Thank you to our 80 Renewal Members for your continued support! “Together We Can!”
SOUTHERN -STYLE
Wheat flour, fritterstyle breading with flecks of butchergrind pepper.
5567 Select, Line Flow Tenderloins
GOLD’N’SPICE® BREADED BREAST STRIPS
We lightly bread our shaped, all breast meat chicken strips with our signature Gold’N’Spice breading to seal in all the juicy flavor.
5842 Gold’N’Spice Breast Strips, 1.6 oz. Approx. 100 pcs. per case
ZIPPITY DOO-WA DITTIES®
Lightly breaded with a spicy kick to heat things up. Not as hot as Inferno Wings, but hot enough to sit up and get noticed!
6266 Wingettes,1st & 2nd Wing Portions, Approx. 7-11 pcs./lb.
NAKED EXTREME WINGS®
Unbreaded wings are ready for you to dress them up any way you want. 4600 Wingettes, 1st & 2nd Wing Portions, Approx. 8-12 pcs./lb.
FAJITA CHAR-GRILLED
It’s a fiesta for your tastebuds! These whole-muscle strips are marinated and seasoned with authentic south-of-theborder flavors.
5245 Sliced Fajita
All Meat Hot Dogs 10# Box:
Pre-Skewered 7” (9/1) Hot Dog
Pre-Skewered 6” (10/1) Hot Dog
Pre-Skewered 10” (6/1) Hot Dog
Pre-Skewered 11.25” (4.5/1) Jumbo Hot Dog
Regular Hot Dog 10” (6/1)
Regular Hot Dog 7” (6/1)
Pre-Skewered 10” (2.5/1) Jumbo Polish
Jumbo Polish 10” (2.5/1) Polish Sausage (3/1)
ALL BEEF Hot Dogs 10# Box:
Pre-Skewered 6” (10/1) Hot Dog
Pre-Skewered 10” (6/1) Hot Dog
Chicken Hot Dogs 10# Box:
Pre-Skewered 6” (10/1) Hot Dog
Pre-Skewered 10” (6/1) Hot Dog By "SPECIAL ORDER"
Pre-Skewered Bacon Wrap Hot Dog
Pre-Skewered Jalapeño & Cheddar Hot Dog
BBQ Pulled Pork Tubs (5-lb tubs) 20# Box
Address: 1043 E. Brandon Blvd. Brandon, FL 33511
Phone: (813) 438-8926 • Fax: (813) 803-8460
Email: nica@nicainc.org • Website: www.nicainc.org
MEMBERSHIP APPLICATION
National Independent Concessionaires Association, Inc. Primary Member
First Name:
Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :
First Name: Last Name:
Primary Phone / Cell : Email :
Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :
Mailing Address: City : State: Zip:
ANNUAL MEMBERSHIP FEES
BUSINESS DESCRIPTION
REGULAR MEMBERSHIP
Active / Retired Independent Concessionaires and Employees.
q Regular Member
$175
q Additional Member $125
q Employee Member $75
q Retired Member
THREE-YEAR REGULAR MEMBERSHIP PROMOTION*
$50
Save $75 by prepaying for three years (only $150 per year)
q Regular Member
REGULAR MEMBERSHIP CATEGORIES
Check one category below that best describes your business.
$450
q Commercial Exhibitors / Retail q Food / Beverage
q Attractions / Entertainment q Games
q Guest Services
GENERAL ROUTING INFORMATION
List all states / provinces where you conduct your business.
ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE
NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.
ASSOCIATE MEMBERSHIP
A person or entity who provides services to the Concession Industry.
q Association
q Fair / Festival / Event
q Manufacturer / Distributor / Supplier
q Carnival / Circus
q Insurance / Special Services
$175
$175
$175
$175
$175
Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.
ROUND UP WITH A $25 NICA FOUNDATION DONATION
Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!
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Applicant’s Signature Date
National Independent Concessionaires Association, Inc.
1043 E. Brandon Blvd., Brandon, FL 33511
Time Sensitive Mail • June 2026 Issue
