




On July 4, 2026, our nation will celebrate its 250th Anniversary. Make your event a success with one of our commemorative cups or pails!




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On July 4, 2026, our nation will celebrate its 250th Anniversary. Make your event a success with one of our commemorative cups or pails!




Matthew Barrett
Onion King LLC
Dallas, TX
Brett Blattner
Grandma’s Cookies
Eyota, MN
Arturo Delgadillo EH Concession San Bernardino, CA
Melissa Erasmus
Lee’s Concessions, Inc Faribault, MN

Adriaan Erasmus
Lee’s Concessions, Inc Faribault, MN
Michael Jilk
B-Lo Zero Sno Cones & Minnie Donuts
Albert Lea, MN
Peter Karageorgis
Peter’s Authentic Greek Food Astoria, NY
Jennifer Lamb
Crochet Classicz Sun City, CA
Kim Maple
Kenny’s Funland
La Feria, TX
Kristin Marshall
Florida Merchant Services Orlando, FL
George Martin
Billies Baked Potatoes, Inc. East Otis, MA
Christian Miller
Genesee County Fair Mount Morris, MI
Peter Regalado
Mr Pork Belly Miami, FL
Jessica Rocque Midway Amusements LLC
Otsego, MN
Carrie Stadtmiller
Indiana State Fair Commission Indianapolis, IN
Chris Williamson
Wicked-Goods
Coventry, RI
Peggy Anderson
Anderson Midways
Standish, MI (2023)
Pat Armstrong
Cornbelt Concessions
Bloomington, IL (2023)
Marco Arredondo
Noel’s Foods, Inc
Bakersfield, CA (2015)
Brandy Arredondo, CCE
Noel’s Foods, Inc
Bakersfield, CA (2016)
Amy Ashby
Ashby, LLC
Maupin, OR (2023)
Leonard Baginski
Durham Fair Durham, CT (2014)
Trent Bair
Bair’s Concessions, Inc.
Lancaster, OH (2016)
Patricia Bair
Bair’s Concessions, Inc. Lancaster, OH (2016)
Jon Baker
Pima County Fair Tucson, AZ (2013)
Robby Barona
Giant Ride, Inc.
Roseville, MN (2015)
Anibella Barona
Barona Enterprises, LLC
Roseville, MN (2022)
Isabella Barona, CCE
Barona Enterprises, LLC Roseville, MN (2022)
Eddie Barrera
Hot Doggin
Sacto, CA (2021)
Troy Beaver
TDB Concessions
Salisbury, NC (2021)
Wesley Boyd Bierwirth
Wesley Stevens Concessions Oklahoma City, OK (2013)
Jeffrey Brick
Universal Concessions, Inc. Granby, MA (2023)
Samantha Brockelsby Sellallways Corp Fallon, NV (2023)
Kelly Courtland
Good Source Solutions, Inc. Carlsbad, CA (2014)
Teresa Cox-Hickey Concessions by Cox of Georgia, Inc. Riverview, FL (2015)
Pat Cranston
Daryl’s Dog House
White Bear Lake, MN (2022)
Mark Davis
Log Cabin Concessions Coarsegold, CA (2014)
Danny DeCosmo Roaming Railroad Suffield, CT (2024)
Teresa Farnum
Giant Ice Cream Cone and Lemonade Riverside, CA (2018)
Gina Gomez
Teaspoon Visalia, CA (2024)
John Gray
Focus Photography Cornville, AZ (2008)
Lori Gresh
Lori’s Concessions Washington, PA (2023)
Colleen Helm
Helm Concessions Riverside, CA (2020)
Jeffrey JJ Hickey
Concessions by Cox of Georgia, Inc.
Riverview, FL (2015)
Alexcia Jordan
North Idaho State Fair
Coeur d’Alene, ID (2016)
Curt Kluth
Saz’s Hospitality Group Milwaukee, WI (1997)
Tim Kwiatkowski
Outdoor Amusement
Business Association
West Springfield, MA (2023)
Barbi Linde
Barbi Has Your Gator LLC
Mahtomedi, MN (2024)
Brian Linville
Linville Food Service
Zanesville, OH (2018)
Mark Lovell
Universal Fairs
Cordova, TN (2021)
Eric Marchione
Rikley’s Concessions, LLC.
Newfoundland, PA (2023)
Lee Marion
Marsalees Thai Food LLC
Fair Grove, MO (2022)
Stacey Pittroff-Barona, CCE, President

This Spring has been a powerful reminder of what makes our Industry so special: momentum, meaning, and a shared commitment to moving forward together.
Over the past several weeks, I’ve had the opportunity to attend and participate in these meaningful events: the NICA Spring Board Meeting, the Bar and Restaurant Expo, and Pizza Expo in Las Vegas, as well as the IAFE Zone 4 Spring Meeting in St. Cloud, MN. Each experience brought its own perspective, but together, they told one clear story—our Industry is evolving, and we are evolving with it.
Our Spring Board Meeting, held at the Tuscany in Las Vegas—the same home as NICA Marketplace—was a productive and energizing few days, working through a full agenda. While a few joined us via Zoom (and yes, we were all a little jealous of Ryan Long, CCE calling in from Mexico with that great view), the majority of our group was together in person, and that made all the difference. There is something incredibly valuable about being in the same room—sharing ideas, reading the energy, and building connections that simply can’t be replicated through a screen.
Stacey Pittroff-Barona, CCE, President, Vincent Nelson, CCE, 1st Vice President, and Michelle Allen, CCE, 2nd Vice President, after Spring Board


Over the course of two and a half days, we worked through a full and highly productive agenda and enjoyed a variety of team-building activities. One of the highlights was our Elevator Speech exercise which closed out the meeting. It brought energy, laughter, and creativity into the room, but more importantly, it helped us sharpen how we communicate who we are and what we do. That clarity matters—not just within our organization, but as we represent NICA across the Industry. Most importantly, we accomplished significant business for 2026. With early Strategic Planning already underway, we established clear goals, aligned on priorities, and developed a strong focus moving forward. there is a great deal of momentum and excitement about what lies ahead!
While in Las Vegas, several of us also attended the Bar and Restaurant Expo and the International Pizza Expo, both packed with innovation, energy, and new ideas that left us inspired afterwards.



From emerging food trends to equipment and operational efficiencies, these shows gave us a look at where the broader Food Industry is heading. As Concessionaires, it’s important that we stay connected to those trends while continuing to adapt them to our unique environments. It’s not about changing who we are—it’s about evolving how we operate, serve, and grow.
Our time in Las Vegas also allowed us to connect with key partners who were exhibiting there, including Performance Foodservice and Entegra, and continue conversations about how we can bring more value to our members. These relationships matter, and they’re growing stronger!
A week earlier, I attended the IAFE Zone 4 Spring Meeting in St. Cloud, MN. Like a lot of Fair Events, this one kicked off with a weather story. This time it was a reminder we all understand too well—a snowstorm! Travel was a challenge for some, and I made the decision to head up early to stay ahead of it. But like so many things in this business, we adapted. We always do.
The meeting opened with a virtual session from Patrick Kirby, who couldn’t make it in from Fargo because of the weather. Honestly, it didn’t take away from his message at all. He shared a powerful message about storytelling—something that truly resonated with me. In our Industry, every stand, every product, and every Fair has a story behind it. And those stories matter. They are what connect us to our customers and to each other. One thing he said that stuck with me was about sponsorships. Instead of just asking for money, invite people to be part of your story. That feels like a much stronger way to build real partnerships.
That night we had live music from Adam Calvert and then a Cornhole Showdown hosted by the Midwest Showmen’s Association. It was a great way to relax and catch up with people. Those moments matter. Some of the best conversations and opportunities happen outside of meetings.
Monday morning started with a session on public safety with Tiger Schmittendorf. It was a good reminder that safety isn’t just on the Fair, it’s on us too. How we set up, how we operate, and how aware we are all play a role. It’s easy to get caught up in the day-to-day, but sessions like that make you stop and think.
One of my favorite parts was hearing from the “Info Booth Ladies” from the Minnesota State Fair They shared some hilarious stories, but also some really good reminders. We talk to guests all day long. In a lot of ways, we are the Fair Experience for them. A quick conversation, a smile, or just being helpful... it all adds up.
David Grindle, IAFE President and CEO, shared some numbers that really put things in perspective. Fairs in the Upper Midwest generate about $2.8 billion in economic impact. And get this, more people go to Fairs each year than attend MLB and NFL games combined. That really hit me! What we do as Concessionaires and Commercial Exhibitors is a big part of that. It’s something to be proud of, and something we should be talking about more.
We heard from Jeremy Parsons, Iowa State Fair CEO, about leadership and bringing in younger people. One simple idea that stood out was having clear job descriptions. It sounds basic, but it makes a difference. People are more willing to help when they know what they’re signing up for.

Stacey Pittroff-Barona, CCE, President, handing out some prizes to NICA Member Carole Nickelson, Barona Enterprises, during the Zone 4 Silent Auction

Jill Albanese, CFE, Wisconsin State Fair and Zone 4 President, with the “Info Booth Ladies” podcasters from the Minnesota State Fair: Kristen, Kathy (who sadly passed away in late March), and Margie
There was also a great session from the Stearns History Museum about preserving Fair History. That one felt especially relevant for many of us who have been doing this for generations. Sharing that story isn’t just nice; it actually adds value to what we do and people connect with it. By the time the Zone 4 Meeting wrapped up, the biggest thing I took away was pretty simple: we’re all connected in this Industry. As Fairs, Concessionaires, and Vendors, we all rely on each other. And the better we communicate, tell our story, and work together, the stronger we’ll be. Now it’s just about taking those ideas and putting them to work as we head into the season. Even with weather challenges, people showed up, engaged, and contributed. That’s who we are.
From the West Coast to the East Coast, NICA Benefits are designed to support our members in meaningful and practical ways. While not every program will be the perfect fit for every individual business, there truly is something for everyone, and the value of these resources continues to grow as we learn more about them. Just this week, after speaking with Mickey Venegas, CCE, Director, I discovered a benefit I hadn’t even realized we had available. Through the Entegra program, NICA Members can receive discounts at Parts Town, an incredibly valuable resource for sourcing parts and maintaining the equipment that keeps our operations running smoothly. It was a great reminder that even for those of us who are deeply involved, there are still opportunities and advantages that we might not know about!
That is one of the greatest strengths of NICA: our ability to learn from one another and share

knowledge that helps elevate all of our businesses. These programs are in place as real tools to help reduce costs, improve efficiency, and support long-term success. Whether it’s savings on essential supplies, access to trusted suppliers, or partnerships that help streamline operations, these benefits are designed with our Industry in mind. If you haven’t recently explored what is available, I encourage you to take another look. You may be surprised at how easy it is to sign up, get connected, and begin utilizing these programs for FREE. The more we engage with what NICA has to offer, the more value we bring back to our own businesses and to the whole association.
If there’s one thing I’ve taken away from the past few months, it’s this: we are stronger when we engage, when we share, and when we continue to learn from one another. Every interaction adds to the bigger picture of who we are and where we’re going. This is also the type of conversations that happen at both NICA Business Expo and NICA Marketplace, so we encourage you to attend, especially if you’ve never been! As we move further into 2026, I’m excited about the direction we’re heading. We have momentum. We have purpose. And most importantly—we have each other.
As President, I couldn’t be more proud of the dedication, energy, and collaboration of my Board. We are building something strong together, grounded in tradition, driven by innovation, and focused on supporting every member across this Industry. The future of NICA is bright, and we’re just getting started: “When we show up, share our stories, and support one another, there is nothing this Industry can’t accomplish. Together We Can!” ▲


President: Stacey Pittroff-Barona, CCE
1st VP: Vincent Nelson, CCE
2nd VP: Michelle Allen, CCE
Secretary: Sandy Class, CCE
Treasurer: Nathan Vandewarker
Brandy Arredondo, CCE
Bary Bunts, CCE
Nancy Chapman
Ryan Collmer
Phil Delahoyde
Whitney Fraleigh
Ryan Long, CCE
Mickey Venegas, CCE
Daryl Whicheloe, CCE
Trent Wilkes, CCE
PAST PRESIDENT
Jay Wells, CCE

Russ Harrison, CCE
Paulette Keene, CCE
Dan Lusenhop
Adam McKinney, CCE
Greg Miller, CCE
Vincent Nelson, CCE
Tim O’Brien, CCE
Dominic Palmieri, CCE
Frank Parnell, CCE
Mike Pence, CCE
Arthur Pokorny, Jr.
Joe Potillo, Jr.
Kathy Ross, CCE
Tom Sattler, CCE
Larry Sivori
Ron Smith
Jay Wells, CCE
Daryl Whicheloe, CCE
Jack Woods, II, CCE
Rich Wright
Executive Director : Rey O’Day
Communications Manager & NICA News Editor :

Commercial Exhibits Council
Coordinator : Jeff Thornberry, CCE
East Council Coordinator : Michelle Martone
Midwest Council Coordinator :
Dennis Larson, CFE
Interim West Council
Coordinator : Donna Ruhm
President: Audrey Poole
VP : Daryl Whicheloe, CCE
Secretary : Rey O’Day
Treasurer : Kathy Ross, CCE
Michelle Allen, CCE
Reilly Berk
Carmel Dyer-Pittroff, CCE
James McConnell
Vincent Nelson, CCE
Larry Sivori
Ron Smith

COMMERCIAL EXHIBITS COUNCIL
Buffy Altman
Nancy Chapman
Whitney Fraleigh
Robert Groscurth
Ryan Hagy, CCE
John Juliano, CFE
Vito Marotta
Cameron Murray
Gino Orlandi
Patty Tessari
Michael Zdebiak, Jr.
Connie Boesen
Chad Kolar
Bruce Kozelou
James McConnell
Richie O’Neil
Nick Taulelle
Mickey Venegas, CCE
Carmel Dyer-Pittroff, CCE
Rodney Fazackerley, CCE
Alan Harrington
Gigi Horowitz, CCE




Bary Bunts, CCE, Director

When people ask, “Why should I join NICA? What do I get?” my first response is usually a list of great tangible savings—discounts on tires, paint, auto parts, car rentals, credit-card processing, and business supplies. I’ve used many of these myself and saved a lot. But over time I’ve come to believe those material savings aren’t the best benefit NICA offers. The real value is the relationships, knowledge, and camaraderie that come from participating in this organization.
My earliest memories are simple: a gathering at the Miami-Dade County Fair, a bowling night at Bird Bowl, and annual meet-ups at the North Carolina State Fair. Those events planted the seed. As I became more involved—joining the East Council and later the Board of Directors the connections deepened. One standout memory is the West Council’s Casino Night at the Pima County Fair in Tucson, AZ: more than 200 Concessionaires sharing food, fun, and stories. That spirit inspired “I Got It” Night at the Bloomsburg Fair (in partnership with PSSA), which was a tremendous success and looks to be on track for continued growth.

NICA Gatherings matter for more than entertainment. They create informal classrooms where Concessionaires exchange ideas, troubleshoot problems, and trade hard-won lessons. Conversations over a meal or between shifts have taught me practical ways to run my business better and sparked innovations I might never have found alone. I truly believe I’m not only a more competent business owner but a better person because of these interactions.
NICA offers many opportunities to plug in:
• Local and regional NICA Gatherings at Fairs around the country
• The annual NICA Marketplace in Las Vegas: an ideal place to learn from peers, discover new products, and build relationships
• The NICA Business Expo in Tampa each Winter with Fare Foods: another excellent chance to meet, mingle, and learn
If you haven’t attended these events, try one. If you already go, consider giving more of your time. The more you contribute, the more you receive — knowledge, friendships, and professional growth. Volunteer at an event, help plan a meet-up, or propose a gathering at one of your shows. Board Members, Council Members, and the NICA Office welcome ideas and are here to offer assistance. We’re also looking for fresh voices and leaders. If you’ve thought about joining a Regional Council or running for the Board of Directors, take the leap. I was hesitant at first, too. Serving has been one of the best decisions I’ve made—no regrets. The rewards and dividends, both personal and professional, are well worth the effort.
So yes, NICA’s member discounts are valuable, but don’t miss the best benefit: the people, the knowledge, and the lasting friendships that make us better Concessionaires and stronger as an Industry. Get Involved! You may find, as I did, that it’s the single best reason to be a NICA Member ▲



All of this change requires agility, flexibility, institutional knowledge, and faith. As your Executive Director, it has made me think a lot about the dynamics between timeliness and readiness.

Regional Council Gatherings by developing simple forms and an event checklist. We also hope to begin bringing the Heartland Council to fruition in the coming year.
You might ask, “Why are Regional Councils important?” Here’s my answer and I am sticking to it! They host social gatherings, build leadership, provide idea networking, allow us to have fun, encourage using benefits, create fundraising opportunities, deliver Industry information, address regional and local concerns, foster camaraderie, enhance brand visibility, boost association growth, and improve communication and outreach. Our Gatherings, Meet Ups, and Conventions are truly the front line of our organization when supported by our social and print media. It is where the Membership, Benefits, and Voice in the Industry aspects of our Strategic Plan come to life.
All of this change requires agility, flexibility, institutional knowledge, and faith. As your Executive Director, it has made me think a lot about the dynamics between timeliness and readiness. WE have all said “it’s time, but I ‘m not ready.” Here are two examples: no Fair opens because it is ready, it opens at 11:30 AM, because the ads say it will. A Fair’s opening is driven by time or deadline, not readiness. If you are pregnant and it’s time for the baby to be born, your readiness does not matter and if you are ready and it is not time for the baby to come, you wait. Mostly we are grateful when timeliness and readiness align.
This is kind of my story. When I turned 75 years old, some of the Board Members and I started talking about my retirement, so we
brought Daryl Whicheloe, CCE back to the Board as the Succession Planning Director to begin the process. Then we had several unfortunate events occur that determined that we had to rebuild a staff first. We thought it was my time, but we realized we had to wait because hiring and training a new team became the requirement of timeliness.
Yes, we had readiness in Standard Operating Procedures and some redundancy, but no team of five people is ready to lose three of them in one year. Timing declared that regardless of what happened, the everyday deadlines would not disappear so we had to solve the top priority circumstances, ready or not, first. WE have done that and now are well on our way to company balance and stability.
I am ready to retire. I will be 79 years old this year and I am having a fabulous time serving NICA, I have some projects I want to finish, and I want to have more time for me while I am still healthy. I plan to participate fully in the 5th Annual NICA Marketplace in 2026 and be present at the NICA Business EXPO in 2027. The Succession Committee is working on the timing, and the staff and I are working on the readiness. For now, there are questions to answer, training to design, and plans to make so as to have a smooth transition. I believe readiness and timeliness will align perfectly together for all of us and it is our job to communicate how that will happen. We have been working together for over 20 years and you have made me a believer in “Together We Can!” Make it happen professionally and joyfully.









Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org
Join us in saying hello to Pam Briest, Membership and Office Coordinator, Ericka Raffman, Business Administrator, and Scarlet Webb, Bookkeeper. Thank you to Rey O’Day, Executive Director, and Jesse Willard, Communications Manager, who have been working diligently with the staff the last month to make sure everything is going smoothly.


With Spring now in full effect, we’ve also had a chance to dust off the cobwebs in the office with some well-deserved Spring Cleaning! After successfully sorting through 33 years of history, saving what’s most important, tossing what’s not, and digitizing the rest, we have been enjoying a new sense of order at the NICA Office. What’s even better is the office also has a fresh coat of paint and new carpets to go along with it! Do you have any questions for the new staff or want to say hello? Call us at (813) 438-8926 “Together We Can!” ▲

We are proud to introduce three new representatives at Fiserv / Clover, who will be your main points of contact for the program going forward:
• Derrick Daoust at derrick.daoust@fiserv.com or (202) 819-6539
• Milton Price at milton.price@fiserv.com or (615) 490-2441
• Julio Vega at julio.vega@fiserv.com or (610) 216-6914
If you are not yet signed up for the Fiserv / Clover program, you are missing out on the lowest processing rates on credit cards in the Industry! To get started, visit www.nicainc.org/fiserv today. ▲




As Fairs and Events open for 2026, Communication Committees are more important than ever! YOU are the important piece of the puzzle and you need to be part of the decision process. A Communication Committee is a group of Vendors and Fair Management that meets on a systematic basis to discuss and seek solutions that address mutual concerns. Across the nation, these groups have found much success with regards to practical training in Guest Services and Health Department rules; achieved unprecedented per cap growth by increasing length of stay; researched, developed and launched a successful souvenir cup program; and found promotions that increased revenues and guest satisfaction. Now is the time to begin the conversation to strengthen relationships across the board! To learn more, contact NICA at (813) 438-8926 or visit the Peer-to-Peer Resource Center: www.nicainc.org/peer ▲



This month’s Statements of Communications and Management Philosophy are from CCE Designees Trent Wilkes, CCE, Director and Wilkes Concessions, and Ryan Hagy, CCE, East Council and DeAnna’s:
CCE Earned in 2025
My biggest philosophy is I take care of those who take care of me and I help those who help me. While I make sure my expectations are very clear from day one, I strive to maintain a work environment that is comfortable and hopefully enjoyable for my employees. I find that I can retain quality employees who look forward to coming to work everyday and return season after season. I strive to make sure they are well compensated for their hard work efforts as well as making sure they have comfortable accommodations outside of the Concession Trailer. Anytime they use the phrase “working for you,” I always correct them with “you are helping me.” I feel like my own business philosophy is very much in alignment with NICA: “We’re All in This Together,” and “Together We Can!” ▲


2025 CCE Recipient Trent Wilkes, Director, accepting his award from Jay Wells, CCE, Immediate Past President, during the Annual Board Meeting at the IAFE Convention
CCE Earned in 2026
Communication is key to everything we do in life. I have asked older Concessionaires who have been in the business and married 50 plus years, “What allowed you to succeed when others failed?” Listen. Yes, talk, but to communicate well you must learn to listen to other people. We can learn something from everyone if we discipline ourselves and stop talking. Workers want a boss who values their input and struggles. You may not change anything right away but asking them about their work experience shows that you care about them working for you in the years to come. Asking Fairs what you can do to help them have a smoother Fair shows that you care about their volunteers. Be proactive and send paperwork and checks in ASAP. Don’t make them call you. “Do unto others as you would have them do to you.” We have all heard this famous quote from Jesus, but we need to make sure that we live it out. No one cares that you have a decorative sign or a coffee cup with the quote on it. They want to see action. Listen to what peoples’ pet peeves are. Now make sure that you don’t allow yourself to be lazy and do it too. ▲








Entegra is NICA’s Group Purchasing Organization (GPO) partner, to drive superior performance and profitability of your business.

Entegra is NICA’s Group Purchasing Organization (GPO) partner, to drive superior performance and profitability of your business.
By leveraging $42B in purchasing power, we can help you cut costs on food, disposables, equipment, and supplies—plus earn cash back through quarterly rebates.
By leveraging $42B in purchasing power, we can help you cut equipment, and supplies—plus earn cash back


Cost Savings
Discounted pricing on thousands of products through the NICA Sysco Marketplace
Quarterly Rebates
More money back in your pocket through quarterly rebates (must sign up via ACH)

Supplier Programs
Enjoy exclusive discounts with 2,700+ regional and specialty suppliers
Discounted pricing on thousands of products through the NICA Sysco Marketplace


Buying Power
Rebates More money back in your pocket through quarterly rebates (must sign up via ACH)
Insights, trends, and additional resources to streamline your operations
Two digital tools to help you make lower-cost choices with every order.
Save while you shop.
Entegra Shopping Assistant (ESA)

Get actionable savings insights.
Entegra Shopping Assistant (ESA)
is a browser add-on you download and install on Chrome, Edge, or Firefox. It adds an icon next to Entegra-contracted items on your
Entegra PurchasingIQ
is a browser add-on you download and install on Chrome, Edge, or Firefox. It adds an icon next to Entegra-contracted items on your NICA Sysco Marketplace —so you can choose savings without changing how you order.


puts Entegra’s buying power to work for you— Make smarter purchasing decisions with suppliers you know and trust. View your

As you shop, ESA shows an icon on Entegra-contracted items so you can spot savings before you check out.



This month, we had the privilege to interview one of East Council Member Robert Groscurth, from Tampa, FL. His responses are below :
What is your business and what do you sell?
At Super Dog, we specialize in Footlong Corndogs utilizing my grandfathers home made batter recipe from 75 years ago. Over the years we have added our renowned 18-inch Mega Corn Dog for the novelty of Fairgoers across North America.
What is your annual route?
Florida State Fair, Pasco County Fair, Florida Strawberry Festival, Wisconsin State Fair, Minnesota State Fair, The Eastern States Exposition (Big E), and South Carolina State Fair
How and why did you become a Concessionaire?
I am the Third Generation running Super Dog. We have been in business for over 75 years, I began full time on the road taking over from my father (Rusty) in 2021. I was more or less born into the Industry and fell in love with it while growing up, between helping on the weekends at Fairs and working with my father in our shop after school. I am excited to be working along side many of our Industries’ leaders and pioneers. I am continuously learning new things and love being able to continue my family’s legacy.
Is your family active in the business?
My father is still active in the business, providing support while on the road and at home.
Robert Groscurth (right), East Council, with his twin brother Russell and father Rusty Groscurth, Jr., running Super Dog


East Council Member Robert Groscurth, Super Dog
My mother (Norine) continues as Acting Secretary / Treasurer from our home in Tampa while my father and I are on the road. My twin brother (Russell) has a career in medical software and takes vacation time to assist us at some of our larger events.
What do you enjoy most about the Industry?
I love the freedom and flexibility this lifestyle provides. Being able to produce a good income and have time to enjoy life in the off season.
How long have you been a NICA Member?
Since 2017 I believe. My father, Rusty Groscurth, was the one who recruited me.
How has the Concession Business changed?
The use of credit cards and online portals at Fairs has exponentially increased since I started. This is absolutely the way of the future for efficiency and being a younger member of the Industry, I am excited to see how the longer term effects impact our business.
Who inspired you to become a Council Member?
Jessica Gottsche and Ryan Hagy, CCE
What do you hope your Council accomplishes?
Due to last year’s devastating loss of our friend Jessica, I hope we continue to uphold and honor her legacy.

What is your most valuable NICA Benefit?
I utilize the AutoZone and Goodyear membership benefits the most.
What do you do in your free time?
I like to go boating with my brother or camping and riding side-by-sides with my friends.
What is the best way for members to reach you?
The best way to contact me is (813) 751-6006 or robertgroscurth@gmail.com ▲



NICA is all about the benefits! Each year we update our NICA Membership Benefits Guide to showcase our newest Benefit Partners and how to best utilize their discounts, rebates, or other deals as a NICA Member. No matter where you are in the country, you can have access to the Benefits Guide in print (included with this issue) or online editions—it’s meant to be used on the go!
NICA Leadership is a huge supporter of our Benefit Programs and in many cases, they are the ones who are busy “Making Connections” in order to save you more money! Kim Barr, CCE, Past President, is no stranger to saving: “One of our most impressive NICA Benefits is our $10,000 AD&D policy, given to each applicant that signs up. Sadly accidents happen in our Industry as we are on the road, probably more than at an event. Sherwin Williams is one of NICA’s great values! It offers up to 35% off most items including Paint, Brushes, Stain, and Paint Accessories. We have painted our whole house for what would have been over $6,000 for only $2,600. What a value! In addition, Sysco offers great discounts on our Food Items, as well as our Paper Products. There is no greater value than having a Food Warehouse that delivers to your event, as well as having one that gives a discount to your Business. Those are some of my favorites, but there are so many more!”
Mickey Venegas, CCE, who serves as Midwest Ex-Officio Director, shared, “I’ve saved money with many of the NICA Benefits over the last couple of years—AutoZone on things like wipers and batteries, Graybar on electrical, Partstown where I saved about $1,000, and Trimark and Cintas for my restaurant supplies and uniforms. I’ve also used Sysco, Grainger, and Budget, so when you start adding it all up, those savings really make a difference. Honestly, I think a lot of members should look more closely at programs like Entegra because what they have on there is unbelievable. Between everything I’ve used, I definitely got my $175 membership back—and then some.”
Nancy Chapman, Ex-Officio Director for the Commercial Exhibits Council, also commented, “I originally wanted to use the NICA Benefit



Programs myself so I could honestly talk about them when selling memberships to others. I’m now a believer! With the Hertz discount alone, I saved nearly $350 on a month-long rental—almost enough to pay for two years of membership!”
We have even seen increased usage of benefits by our Fair Members, like Rachel Lough, CFE, IMFG, of the Ohio State Fair and Expo Center. She stated, “I’ve had a great experience using NICA’s various vehicle discounts. The Goodyear program was super easy to use; I picked tires online, chose a nearby store for installation, and received excellent customer service at the shop. I’ve also used the AutoZone discount multiple times around the country. It’s simple—just give them the Commercial Account Number on the back of my Membership Card. These savings have been convenient and reliable whenever I’ve needed them!”
As a NICA Member, your benefits can “travel” with you; in fact, all Benefit Programs that NICA offers are nationally based, ensuring that your food, beverage, supply, and other programs follow you wherever you go. Just remember to bring your NICA Membership Benefits Guide and NICA Membership Card for reference. If you have any questions, you can always contact the NICA Office at (813) 438-8926 “Together We Can Save!” ▲

NICA is pleased to introduce Innoseal Systems as the newest addition to our NICA Benefits. For operators working in fastpaced Fair, Festival, and Special Event environments, reliable packaging can make a significant difference in daily operations. Innoseal’s systems provide a convenient alternative to heat or vacuum sealers by offering fast, resealable closures that are tamper-evident and easy for customers to open. Their tape-based sealing systems can securely close poly, perforated, or poly-mesh combination bags holding up to 10 pounds, making them a versatile solution for many types of products sold at events.


One of the key advantages of Innoseal’s technology is its ease of use. Each bag sealer arrives pre-loaded with closures, allowing operators to begin sealing immediately without complicated setup. The resealable tape system also provides a more sustainable and practical option compared to traditional sealing methods.
Jeff Rebh, President of Innoseal Systems, shared, “To the Concessionaires, Vendors, and Foodservice professionals who make every Fair, Festival, and Event unforgettable—Thank You. You work fast, you work hard, and your customers expect freshness and consistency every single time. Innoseal is built for operators like you. Seal on!”
NICA Members can choose from two dependable sealer options designed to meet different packaging needs. The Standard Poly Bag Sealer is the most popular model and is compact, ideal for small to medium-sized bags. It provides a durable, resealable closure and is widely trusted for everyday sealing tasks. The Large Poly Bag Sealer is designed for larger packaging applications, offering the same convenient tape sealing functionality while accommodating oversized bags and higher-volume packaging needs. Both sealers offer a quick, efficient way to create secure closures while helping maintain your presentation.
NICA Members can take advantage of two exclusive promotions when ordering from Innoseal. Visit www.innoseal.com, add either the Standard or Large Sealer to your cart, your choice of refills, and check out. Add the code NICASEALER to get the sealer for FREE (once per customer). For 15% off your order (unlimited use), add your choice of refills and/or sealers to your cart, and check out. Add the code NICA15 to receive 15% off your entire order. The best part? Shipping is free and each purchase includes a 2% donation to the NICA Foundation ▲



Staying on the road is essential in the Fair and Event Industry—and now, NICA Members have a new way to keep their vehicles running smoothly while saving money along the way. NICA is proud to introduce a new NICA Benefit through Jiffy Lube, designed to deliver convenience, reliability, and nationwide access to trusted preventive maintenance services. Through this new partnership, NICA Members receive 15% off preventive maintenance services at participating Jiffy Lube locations. From routine oil changes to essential system checks, this benefit is built to support the fast-paced, travel-heavy lifestyle of Concessionaires and other Industry Professionals.
For over 40 years, Jiffy Lube has built its reputation on a customer-first, service-oriented approach. With more than 2,000 locations across the country, NICA Members can take advantage of quick, professional service—no appointment necessary. Jiffy Lube’s Signature Service Oil Change offers a comprehensive preventive maintenance experience, including inspection, fluid top-offs, and essential system checks. Their
trained technicians are committed to delivering efficient, high-quality service to keep your vehicle in top condition. Whether you need an oil change, brake service, or engine diagnostics, Jiffy Lube helps minimize downtime so you can stay focused on what matters most: your business.
Jay Steelman, Key Account Manager of Fleets at Jiffy Lube, said, “I look forward to working with you! Your new Jiffy Lube Fleet Account is now ready to use at any location. After the first visit, your vehicle will be added to the system, and future services will be even faster—your VIN will automatically connect you to the account. You’ll be in and out in a jiffy!”
Getting started is easy! NICA Members simply visit a Jiffy Lube service center, found by visiting www.jiffylube.com/locations and let the technician know they are part of the NICA Fleet Account. For more information and the account number, call the NICA Office at (813) 438-8926 ▲









Buster Pruett, National Account Sales Manager, Pepsi

Hello NICA Members! I appreciate this opportunity to tell you a little about myself. My journey into the beverage industry started right out of high school in central New York. I didn’t take the traditional college route—I went straight into the workforce, building pallets for delivery trucks at a beer distributor in Syracuse. From there I moved into sales, gaining firsthand experience in the Beverage business and learning how the Industry operates from the ground up.
In 2008, during the economic downturn, I relocated to Florida to help support my father and began searching for new opportunities. In 2009, I joined PepsiCo as a merchandiser, stocking shelves in stores like Publix, Walmart, and Winn-Dixie. Over the years, I worked my way through a number of roles—sales representative, energy sales specialist, delivery supervisor, safety manager, and sales manager.
Today, I serve as a National Account Sales Manager, where I work with associations like NICA and help support operators across the country in the recreation and retail space. Outside of work, I enjoy scuba diving, mountain biking, camping, and giving back through community service, with the Youth Crisis Center in Jacksonville and help organize participation in Breast Cancer Awareness events each year. Supporting others is something that has always been important to me.
One of my primary goals in working with NICA Members is to make the process of working with Pepsi easier and more efficient than it has been in the past. Members often reach out asking how to sign up, how rebates work, or how to connect with their local Pepsi


representatives. NICA has done a great job communicating the opportunity, and my focus is on ensuring the backend processes work smoothly so NICA Members receive the support they deserve—whether that involves product access, equipment service, pricing support, or rebate processing.
Another key goal is expanding the value of the program. Historically, rebates have focused primarily on fountain beverages, but many Concessionaires purchase large quantities of bottled and canned products throughout the year. I’m working toward expanding rebate opportunities to include more packaged products—everything from bottled beverages to sports drinks and other Pepsi brands—so NICA Members can benefit from more of the products they already use in their operations. Even small rebates on bottled and canned beverages can add up over the course of a season and help offset operating costs.
Beyond beverages, I’m also interested in sharing ideas that can help Concessionaires expand their menus and increase revenue. One example that has been gaining popularity in recent years is the “Walking Taco.” This concept uses snack-size chip bags—often Doritos or Fritos—as the base for a portable meal. Vendors can add seasoned meat, lettuce, tomatoes, and other toppings directly into the bag, creating a convenient handheld dish that customers can enjoy while walking through the Fairgrounds.
Ideas like this combine convenience with creativity and are a great fit for the fast-paced environment of Fairs and Festivals. My goal is

to help connect NICA Members with culinary insights and product opportunities that can help them continue innovating their menus.
One of the most valuable experiences for me so far was attending NICA Marketplace. I’ve been around Fairs and Festivals for years, and I thought I had a good understanding of how Concessionaires operate. NICA Marketplace gave me a much deeper appreciation for the complexity of what NICA Members do.
Many Operators travel long routes across multiple states, moving from Fair to Fair throughout the season. They often arrive shortly before an event begins and must set up utilities, equipment, and operations in a very short window before opening the next day. Learning about those logistical challenges really reinforced how important it is for suppliers like Pepsi to be reliable partners.
If Beverage Service becomes another obstacle during that critical setup time, then we’re not doing our job as partners. My goal is to ensure that working with Pepsi is seamless so Operators can keep their focus on serving their customers.
I also really enjoyed the roundtable discussions and educational sessions at Marketplace. The speed-round conversations gave everyone the opportunity to share ideas and learn from each other, and I found the sessions—ranging from public speaking to Concession Trailer design—both interesting and informative. I’m looking forward to returning again and continuing those conversations.
For NICA Members who would like to participate in the Pepsi program, the process is straightforward, but it’s worth explaining a little.
The first step is to contact me directly at buster.pruett@pepsico.com or (904) 631-7295

so I can connect your existing Pepsi accounts to the national agreement. If you already purchase products through a Pepsi bottler or franchise distributor, we simply link those account numbers to the national program.
Once connected, rebates are tracked automatically through the purchasing system. Members no longer need to submit invoices or paperwork to receive rebates the reporting is handled digitally. Currently, rebates are reconciled after the end of the program year, with payments typically issued within about 90 days after the close of the year. As we move forward with an updated agreement, there may be improvements to the system and additional opportunities for NICA Members to benefit.
Whoever needs equipment or ordering support may contact the national service line directly, but for billing, program enrollment, or general support, I encourage you to contact me so I can help resolve issues quickly. We are also working toward additional improvements, including new tools that will eventually allow you to view invoices and account information online.
• Complete a FREE application online at www.nicainc.org/pepsi or fill out a W-9 form, ACH form, and Pepsi setup form and submit them to me at buster.pruett@pepsico.com
• Once you are on the Pepsi National Account, you will automatically receive your Pepsi Rebates via direct deposit each January.
• Reach out to me with any questions or call Repairs/Service at 1-800-883-3508 and Product/Delivery Ordering at 1-800-963-242
What excites me most about working with NICA is the opportunity to build stronger partnerships across the industry. Fairs, Festivals, and Special Events rely on collaboration between operators, suppliers, and organizations that bring everyone together. By working closely with NICA Members, listening to their needs, and improving the systems that support them, we can continue building a program that delivers real value. I look forward to strengthening those relationships and “Making Connections” that help Concessionaires succeed wherever their events take them. ▲



Nick White, CCE, West Council

If you walked past the “Getting to Know AI” workshop at the NICA Business Expo this year, you probably noticed something unusual.
People had their phones out. Not scrolling. Taking photos of prompts. Comparing results. If you stepped into the workshop, you could hear Vendors sharing what they were discovering in real time. People leaning against the walls. A few folks poking their heads in from the hallway trying to see what was going on. Not bad for a session about Artificial Intelligence at a convention built around Corn Dogs, Lemonade, and Deep Fryers!
That moment told me something important. People in our Industry are curious. Not just about new food ideas or the next big product. But about technology, too. Especially when it might help them run their businesses a little better.
Before going further, I want to say a quick thank you to the volunteers and staff who put the event together. Anyone who has helped organize an event like that knows how much work happens behind the scenes. I appreciate the invitation to share something new with fellow Concessionaires.
Now let’s talk about AI. There is a lot of hype surrounding artificial intelligence right now. Some people make it sound like magic. Others talk about it as if it is something to fear. From what I have seen so far, the truth sits somewhere in the middle. AI is powerful in a way most people cannot yet imagine. For those of us old enough to remember







the early days of the internet, it feels a lot like when the first search engines appeared. Suddenly we had instant access to information that once took hours to find.
Today it seems normal. Entire generations have grown up never knowing life without search engines. AI may follow the same path. Someday people will look back and wonder how we ever worked without it.
However, AI is not magic and it is not a replacement for experience. What it is, when used correctly, is a tool. Another one in the toolbox, and possibly the single most powerful one we will see in our lifetime because of its versatility.
Think of it the same way you would think about a calculator or a spreadsheet. It helps organize ideas. It speeds up certain tasks. Sometimes it sparks a new thought you had not considered before. And this is just scratching the surface—it is all of this and more. For Concessionaires, that can actually be pretty useful.
During the workshop, we focused on practical applications. Not theory. Not futuristic predictions. Just real things Vendors and our Fair Partners can try today. Brainstorming menu ideas. Writing quick social media posts. Organizing prep lists before a Big Fair run. Simple tasks that eat up time when you are already busy preparing for the season.
One thing about AI becomes clear very quickly. The results you get from AI depend almost entirely on how you ask the question. In the AI world that question is called a “prompt.” The clearer the prompt, the better the response you’ll receive.
To help people get started, we experimented with prompts during the session. I also shared several cheat sheets through the NICA Peer-toPeer Resource Center at www.nicainc.org/peer. If you were not able to attend, here are two examples you can try. They work with any AI platform, whether you are using a free version (like Gemini) or a paid one (like ChatGPT)
Try asking an AI this: “Act as an experienced Fair Food Vendor who understands County Fairs and Festivals. Suggest five menu items that could sell well at a Summer Fair. Include one classic comfort food, one deep fried item, and one dessert that appeals to families.”
This type of prompt gives the AI context. You are telling it who to think like and what kind of ideas you are looking for.
Here is another useful one: “Act as a marketing assistant for a Vendor booth. Write a short social media post announcing that our booth will be at the upcoming Fair. Make the tone friendly, exciting, and focused on families attending the Fair.”
What you get back will not always be perfect. That is normal. Think of it as a starting point. You adjust it. Add your own voice. Make it yours. Add a little more detail to your prompts and the results usually improve. If not, try again!
One of the best moments happened about halfway through the session. People started showing each other what they were getting back from the prompts. Someone would say, “Look at this!” and pass their phone to the person next to them. Before long, the room turned into a small idea exchange. That is something our Industry has always done well. “Together We Can!” is not just a motto on a banner. It reflects how Concessionaires have operated for generations. We share ideas. We compare notes. We help each other solve problems. When one of us learns something new and passes it along, everyone benefits.
At the end of the day, we all have the same goal. Deliver the best possible Fair Experience for the Guests walking through those gates. Great food helps. Good service helps. A little innovation now and then does not hurt either. Tools like AI are simply another way to support that process and help us keep raising the bar for the Fair Experience.
Technology will continue to evolve, just like every other tool our Industry has adopted over the years. What will not change is the strength of Concessionaires and our Partners in the Industry, learning from one another and sharing what works.
If your Fair, Association, or Event is exploring how tools like AI can support Vendors and Small Businesses, I am always happy to continue the conversation. The “Getting to Know AI” workshop showed just how quickly people can start using

Another AI-related highlight from the NICA Business Expo was from “Changing Tastes of the Fair Guest,” where Beth Buckley, Florida State Fair, shared a series of “Before” and “After” images of Fair Food. She shared, “We’re leveraging the power of AI to enhance the visual quality of our food photography, ensuring every new menu item looks its absolute best. Our goal is to achieve a consistent, high-quality aesthetic without altering the authentic appearance of our Vendors’ creations.” As she put it, it is “subtle refinement, not reinvention,” which included high-quality details, optimized depth of field, cohesive backgrounds, and natural lighting. Her team guides the AI with a clear prompt designed to maintain realism while achieving their desired quality: “Create an image of the following food item shot on a camera, with natural daylight. Realistic photo grain, strong depth of field, food photography, hyper realistic. Place it on a red, white, and blue plaid mat with a plain white background.”



Before Before After After


Lynann Hudson, Director of Agribusiness, Florida State Fair

NICA has always talked about supporting their local community. Since their main office is in Central Florida, it so happens that their community includes the Florida State Fair!
The Youth Livestock And Agriculture Programs at the Florida State Fair are designed to give young exhibitors meaningful opportunities to learn, grow, and succeed. One way we support this is through a grant program available to Florida State Fair Youth Livestock Exhibitors who are 14 years old and younger.
Support from partners like NICA plays an important role in making this program possible. The grant provides designated funds toward the purchase of a registered animal, including Beef and Dairy Cattle ($400), Dairy and Boer Goats ($250), Sheep ($250), and Poultry and Rabbits ($50). This gives exhibitors the opportunity to expand their herd and possibly purchase a purebred animal to show in future events.
Agriculture programs help students develop life skills such as confidence, adaptability, and time management, while also building a strong foundation in science, business, and leadership. These experiences prepare students not only for agricultural careers, but for success in any postsecondary pathway or profession.
When an organization like NICA supports a young exhibitor’s project animal, it is not just funding an animal—it is investing in a student’s education, character development, and future. This support helps shape confident, capable young people who understand both the responsibilities

and the rewards of agriculture. It means the world to our exhibitors, and they truly appreciate the encouragement and support.
We have absolutely seen how programs like this can influence students’ future plans. Because these exhibitors are younger than 14 years old, this program gives them time to learn, grow, and better understand the opportunities available to them. Beyond the competition itself, they take away reallife lessons in responsibility, commitment, integrity, problem-solving, and confidence.
Partnerships like the one we share with NICA strengthen the foundation that allows our programs to remain accessible, educational, and impactful year after year. NICA’s participation shows students and their families that they are supported, and that what they are learning will stay with them long after the Fair is over.
Concessionaires also play a very meaningful role in this process. Their participation helps sustain the Florida State Fair and supports the experiences that allow youth to learn, grow, and build a lasting connection to agriculture. It also echoes their commitment at Fairs across the country, supporting programs just like this!
Looking ahead, my hope is that youth agriculture programs at the Florida State Fair continue to grow in both access and impact, giving every student the chance to learn, lead, and succeed beyond the Fair. By investing, mentoring, and staying involved, organizations and individuals in the Fair Industry can continue creating opportunities that help young exhibitors thrive.
I want NICA Members to know that their support reaches far beyond a single project or Fair Season. It means more to these exhibitors than you may ever realize. Having someone believe in them and encourage them to pursue their goals and dreams is truly priceless. Thank you! ▲










As Fair Season ramps up across the country, thousands of miles will be traveled by NICA Members hauling Food Trailers, Games, Rides, Merchandise, Supplies, and Equipment from one event to the next. While the excitement of opening day is always rewarding, the journey between spots is just as important as the event itself. Safe travel practices help protect your crew, your equipment, your business, and everyone sharing the road with you.
One of the largest safety initiatives each year is the Commercial Vehicle Safety Alliance’s (CVSA) International Roadcheck, taking place this year from May 12–14, 2026. During this 72-hour inspection event, certified inspectors throughout the United States, Canada, and Mexico conduct thousands of roadside inspections on commercial vehicles and drivers.
Often referred to as the “DOT Blitz,” International Roadcheck is an annual enforcement and education campaign designed to improve commercial vehicle safety. Inspectors perform the North American Standard Level I Inspection a detailed 37-step process examining both the vehicle and the driver.
Vehicles that pass inspection without critical violations may receive a CVSA decal valid for up to three months. However, vehicles or drivers with serious violations can be placed out of service immediately until issues are corrected.


Each year, CVSA highlights specific focus areas. For 2026, inspectors will pay attention to:
• ELD tampering or falsification
• Cargo securement issues
Inspectors will carefully review records of duty status, looking for false entries, improper personal conveyance use, or manipulated Electronic Logging Device (ELD) data. On the vehicle side, they will examine tiedowns, straps, chains, load balance, and other cargo securement methods to ensure loads are safely contained during transport.
For Concessionaires and Commercial Exhibitors, cargo securement is especially important. Whether hauling refrigerated product, fryers, game stock, tents, retail inventory, or support equipment, improperly secured cargo can create dangerous roadway hazards and costly delays. Although it may not affect every driver, you are also encouarged to be informed on the regulations for hours-of-service on your route.
The 2025 International Roadcheck results revealed that inspectors conducted more than 56,000 inspections across North America. Of those inspections:
• 10,064 vehicles were placed out of service
• 3,342 drivers were placed out of service
• Vehicle out-of-service rate: 17.9%
• Driver out-of-service rate: 5.9%
Brake-related violations remained the leading issue, accounting for more than 24% of vehicle out-of-service violations. Tire problems were also among the most common concerns inspectors discovered at over 21%.
On the driver side, hours-of-service violations, false logs, suspended licenses, and missing medical documentation were frequently cited.
The message is simple: many roadside issues are preventable with regular maintenance and preparation.
Road safety is about far more than simply passing an inspection. A strong safety routine helps reduce breakdowns, avoid downtime, protect schedules, and keep everyone safer throughout the season. Before heading to your next spot, consider these important travel safety reminders.
Check tread depth, tire pressure, sidewalls, valve stems, and lug nuts before every major move. Tire failures remain one of the most common roadside violations and can quickly create dangerous situations.
Listen for unusual sounds, inspect brake lines and chambers, and address any warning signs immediately. Brake violations continue to top the out-of-service list year after year.
Take a few extra minutes to test brake lights, turn signals, flashers, marker lights, and reflectors. Lighting issues are easy to overlook but commonly cited during inspections.
Use appropriate tiedowns and confirm that all equipment, stock, tanks, generators, and loose items are properly secured before travel. Recheck loads periodically throughout long trips, especially after rough roads or weather.
Drivers should have current licenses, medical cards, registrations, insurance paperwork, permits, and ELD records readily accessible. Organized paperwork can help inspections move more smoothly and reduce stress roadside.
Fatigue remains one of the greatest hazards on the road. Make sure logs are accurate, drivers are rested, and schedules allow adequate time for safe travel between events.
One of the biggest challenges during Fair season is tight scheduling. Leaving additional travel time helps reduce speeding, rushed decisions, and driver fatigue. Arriving safely is always more important than arriving a little earlier.
While International Roadcheck only lasts three days, safe operating practices matter every day of the season. Long hours, changing weather, unfamiliar routes, late-night tear-downs, and quick turnarounds can all create additional stress for Fair Industry operators.
Creating a culture of safety within your operation helps protect your family, employees, and livelihood. Small habits—daily inspections, proper rest, regular maintenance, and good communication—often make the biggest difference over the course of a long season.
As NICA Members prepare for another busy year of “Making Connections,” taking time to focus on travel safety helps ensure everyone reaches the next event ready for success. Safe travels, and we look forward to seeing you down the road! ▲
Each year, the NICA Foundation helps open the door for new voices and fresh perspectives within the Fair Industry. Through its Travel Scholarship Program, First-Time Attendees are given the opportunity to experience the networking, education, and community that make NICA Conventions so meaningful. At this year’s NICA Marketplace, siblings Monica Passfield and Peter Rutten traveled all the way from Australia to join the NICA family for the very first time. Can you believe it? We’re international! Nominated by their Aunt Carmel Dyer-Pittroff, CCE, Foundation Trustee, West Council Member, and Past Director, their journey highlights the global reach of the Fair Community and the powerful connections that can begin with just a single opportunity.
Monica Passfield, Monica Passfield Concession
When I boarded the plane for Las Vegas to attend the NICA Marketplace Conference, I honestly had no idea what to expect. I’d been fortunate enough to be selected as a First-Timer Convention Scholarship Recipient, recommended by my Aunt Carmel Dyer, and attend the event. While I knew it would be valuable, I didn’t realize just how passionate, and genuinely welcoming this community would be.
From the moment I arrived at registration, it was clear that NICA is more than just a conference, it’s a community of people who truly love what they do. Check-in was seamless, smiles, conversation, hugs, and laughing were everywhere, and there was a sense of shared purpose in those attending.
The opening session set the tone for the entire event. The current leadership team delivered a heartfelt welcome that was equal parts professional and personal. They didn’t just talk about NICA as an organization; they recognized the people behind it which included the Concessionaires, Suppliers, Partners, and Members who make these events possible.
There was a strong focus on recognition and gratitude, with shout outs to those who contribute


time, ideas, and hard work to support the Industry. As a First-Time Attendee, that acknowledgement made me feel like I wasn’t just a guest, I was joining a community.
One of the standout sessions for me was on using AI for business presence and customer generation. I went in curious, knowing I already use AI and ChatGPT regularly at work, but I’d never considered the concepts they introduced. It completely shifted my thinking. The presenter broke AI down into simple, practical tools, and I left genuinely excited about how I can apply them moving forward, which is exactly what you hope to get from a conference.
More importantly, all the content across the three days was genuinely relevant to how we run our businesses. Every topic was grounded in the realities of Fair Life, with speakers sharing real stories, real numbers, and practical lessons, not theories. The Panels, Roundtables, and Open Discussions were what I enjoyed most, giving us the chance to learn directly from each other.

More than any single session or speaker, what stayed with me was the passion. Everyone I met, from long time Concessionaires to Fair Managers, and fellow First-Time Attendees all spoke with a genuine love for the Industry. There was pride in the generational traditions of Fairs and Events, and in the role we play in creating memories for families and communities.
It reminded me why we work those long hours and do what we do, and how important it is to keep learning and growing a business and as a person, and it left me energized.
Overall, the experience gave me new ideas and practical tools I’ve already started using, which is the true measure of a valuable conference.
For anyone considering attending the next NICA Marketplace, especially if you’re wondering whether it’s worth the time and travel, my advice is to go. Whether you’re just starting out, evolving your business or looking for fresh inspiration, NICA offers a blend of community, learning, and practical insight that’s hard to find elsewhere.
I arrived in Las Vegas not knowing what to expect. I left feeling humbled, welcomed, and proud to be part of the NICA Community. ▲
the NICA Marketplace convention in Las Vegas. I was nominated as a First-Time Attendee by my Aunt Carmel Dyer, who I have worked with my whole life, and I was grateful to be able to come along with my Sister Monica. Even after working in the Industry for so long, this conference was something completely new for me and I’m really glad I got to experience it.
I attended a lot of sessions over the three days. Not all were directly relevant to what I do, but I still learned something in every one of them. It was good to hear from different speakers, see how other people run their businesses during Fair Season, and meet people who share the same passion for this work.
One of the highlights for me was the NICA Marketplace Trade Show. It was impressive to see so many Industry Partners showcasing the latest products, equipment and ideas. What I found most interesting was meeting suppliers we’ve used for more than a decade, and learning what’s changing in the Industry.
Overall, I thought the conference was great. It gave me new insights, new connections, and a better understanding of other Fairs and how other
Have you always wanted to attend a NICA Convention but just haven’t committed to it yet? Whether it be because of convention expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses. To qualify, you must be a first-time attendee, a current NICA Member, active in the Industry, and available to help NICA during the event. Learn more at nicainc.org/first-timers.




In 2026, the NICA Foundation Scholarship program will award multiple scholarships for a total of $70,000, provided by our generous donors. With your continued help, we can ensure that our future leaders are “Making Connections!”
During February’s NICA Foundation Spotlight, Past Scholarship Recipients joined us by video to thank the Foundation and let us know how much the support has helped them. Meet two of these individuals and learn what they had to say:

Ashton Giordano, from Claremont, CA, is the daughter of Kenneth and Jennifer Giordano, C&C Concessions, Inc. She received the $4,000 NICA 25th Anniversary Scholarship and is continuing her postgraduate education at the University of Pittsburgh to earn her Master of Science Degree. Ashton shared, “I’m currently pursuing my Master’s in SpeechLanguage Pathology at the University of Pittsburgh. This scholarship has been an incredible help in reducing financial stress and allowing me to focus on my education and community involvement. Because of this support, I’m participating in LEND, or Leadership Education in Neurodevelopmental and Related Disorders, volunteering for the Future Healthcare Providers Program, where we introduce students to careers in rehabilitation, and engaging in research, helping me shape my thesis and prepare me to be the best clinician that I can be. Thank you so much for your support and this amazing opportunity.”
Lillie Brander, of Santa Margarita, CA and daughter of Teresa and Rich Brander, Brander Enterprises, Inc., received the $4,000 Marcus Family Scholarship last year. She is attending California Polytechnic University San Luis Obispo to pursue her Bachelor’s Degree in Food Science. Lillie said, “I just wanted

to say how truly thankful I am for the opportunity. I started my first year at Cal Poly San Luis Obispo, majoring in Food Science, and it has been such an amazing experience. Thanks to this scholarship, I’ve had time to really focus in on my classes, join lots of clubs, and meet some amazing people. Specifically in my major classes, I’ve gotten to see the other side of the Food Industry that I haven’t seen before, and it’s gotten me really excited about the possibilities in my future ahead. So thank you to the NICA Foundation and the Marcus Family for not only your support, but your generosity. Thanks to you, I’m one step closer to making my passion for food science something that can make a real difference one day.”
• YOU or any NICA Member in good standing
• Child of a new/current member
• Grandchild of a new/current member
• Employee of a new/current member for six months
• 25th Anniversary Scholarship at $4,000
• Coca-Cola CCE Scholarship at $3,000
• Regional Councils Scholarship at $3,000
• NICA Leadership Scholarship at $3,000
• 2 O’Brien Vocational Scholarships at $2,000 each
• Numerous Named Visionary Scholarships at $2,000 each
• Various Entrepreneurial Scholarships at $1,000 each
To qualify, applications must be submitted to the NICA Office no later than June 1, 2026.
For those of you who are entering or continuing your education, the 2026 Scholarship Application is available online at nicainc.org/scholarship If you need assistance, please contact us at scholarship@nicainc.org or (813) 438-8926. ▲



As Winter gave way to longer days, blooming Fair Routes, and the first scents of Kettle Corn in the air, the 2026 Fair Season begins to take shape across the country. Springtime in the Fair Industry is more than just a change in weather—it’s a time of renewal, reunion, and momentum. Even before the calendar officially turned to Spring, NICA Members were already on the road, reconnecting after the off-season, welcoming new faces, and laying the groundwork for the busy months ahead. These early-season gatherings embody this year’s theme, “Making Connections,” reminding us that every handshake, shared meal, and shared laugh helps strengthen the foundation of our Industry. Bingo
Kicking off the season, the NICA Pizza Party at the California Mid-Winter Fair on March 12, 2026, brought together a close-knit group of approximately 20 attendees—including Fair

Staff—for an evening centered on connection and camaraderie. In a relaxed and welcoming setting, NICA Members and guests had the opportunity to play bingo, reconnect, share stories, and enjoy pizza together during the early days of the season.
With leadership support from West Council’s Ryan Long, CCE and Gigi Horowitz, CCE, Donna Ruhm, Council Coordinator, and volunteers like Lisa Porcelli, Snax Shack, and David Silvestri, Fun Time Foods. the gathering featured a full slate of engaging activities. Gigi kept the energy high as she led Bingo and guided attendees through door prizes, a 50/50 drawing, and a lively quiz. Generous contributions from Colleen Helm, Helm & Sons including patriotic decorations, food, beverages, and gift cards—helped create a festive atmosphere.
The event also highlighted strong member engagement, with the addition of two new Commercial Members. Daniel Morong, Forward Arch, was also welcomed with a Free Membership!
That wonderful feeling when you shout,







Thank you to the folks who made the first annual gathering in Miami




Just days later, and for the first time in over 10 years, the Miami-Dade County Fair hosted a NICA Gathering on March 19, 2026. Held inside the Circus Tent, the “Wild Gathering,” based on the Fair’s “Wild About the Fair” theme, brought together approximately 35–40 attendees for an evening that blended energy, curiosity, and connection in a truly unique setting.
Leadership voices from across the organization helped anchor the evening, including remarks from East Council Coordinator Michelle Martone, as well as Council Members John Juliano and Michael Zdebiak, Ryan Collmer, Director, and Eddie Cora, Miami-Dade County Fair President and CEO. Their presence underscored NICA’s ongoing commitment to building relationships in the region.
Attendees enjoyed fun wildlife-inspired decorations, novelties like crowns, and interactive activities throughout the evening, including a magic show and a lively Wildlife Trivia Contest and a 50/50 raffle, which added to the energy and engagement of the gathering. Aletta Lowther, of
the Miami-Dade County Fair, was the evening’s big winner, taking home both the 50/50 prize and a Free NICA Membership. The event was further enhanced by generous contributions from supporters, including food, beverages, and prizes, which helped create a welcoming and memorable experience for all. Huge “Thank You” to Ian Garden for the pasta trays from Carrabba’s, paper goods, and letting us use the circus tent!
While attendance reflected the challenges of hosting during active Fair hours, the overall success of the event highlighted the importance of timing and planning for future gatherings in the region. Most importantly, the evening demonstrated the strong, renewed interest in “Making Connections” within the Miami market.
As the season progressed westward, the 2nd Annual Yuma County Fair Breakfast Gathering on April 3, 2026, offered a bright and early opportunity for nearly 50 attendees to come together in the Fair’s Beer Garden. The morning setting created a relaxed environment for Vendors, Fair Staff, and
friends to connect. This year’s gathering came with a twist, as strong winds added an unexpected challenge to the morning! But in true NICA fashion, attendees quickly adapted—pitching in where needed (like catching flying papers) and supporting one another to keep things running smoothly. That shared effort was one of the most memorable aspects of the event, reinforcing the teamwork and resilience that define every NICA Gathering.
Guests enjoyed a Continental Breakfast featuring the always-popular cinnamon rolls from Alexis and Jeff Parkhurst, Old West Cinnamon Rolls, along with fruit, coffee, and juice. The morning also included networking, casual conversations, and a series of prize giveaways, including Vendor-donated items and a 50/50 that added a little extra excitement to the event.
The Breakfast Gathering was organized with the support of dedicated West Council and Commercial Council members and volunteers, including Albert Valadez, Alan and Nathalie Harrington, Alexis Parkhurst, Buffy Altman, and Denise Warner, among others. Eric Wofford, Yuma County Fair Manager, also gave a brief greeting to the attendees, thanking them for their participation in this year’s Fair. “Together We Can!”


Even with the wind, the Yuma County Fair Breakfast Gathering stood as a strong reminder that it’s not about perfect conditions—it’s about people coming together, supporting one another, and continuing to make lasting connections across the Industry.
By mid-April, the energy of the season was in full swing at the Pima County Fair, where 170 attendees gathered on April 14, 2026 at the Cantina, for a lively and unforgettable Pima County Fair Game Night. The late-night setting only added to the excitement, as NICA Members and Industry friends came together in a vibrant, high-energy atmosphere designed for both fun and connection, and a bingo and dining tent adjacent to the Cantina contributed greatly to the evening’s success!
The evening was supported by a strong team of NICA Leadership, including the West Council’s Rodney Fazackerley, CCE, Alan Harrington, and Albert Valadez, and Past Presidents Kim Barr, CCE, Dominic Palmieri, CCE, and Jay Wells, CCE, along with Jacqueline Bradbury, CCE, Past Director. The evening offered a wide range of activities that kept the crowd engaged from start to finish, including
Plenty of activity brought Council Members and Concessionaires together for breakfast







Alan Barr, CCE, Pacific Crest Concessions, and Dominic Palmieri, CCE, Past President, showcasing his special brand of auctioneering The final high-pressure round of the tournament Rodney: “Victory at last!”

Congratulations! 1st Place went to Rodney Fazackerley, CCE, West Council, and 2nd Place went to Chris Miladelaroca, MK Food and Beverage

Jay Wells, CCE, Past President, and Donna Ruhm, Interim West Council Coordinator, with the Free Membership winner

Kara Moederndorfer, Past Council, and Jacqueline Bradbury, CCE, Past Director, at the John “Shave Ice” Needham Memorial Hole-In-One Golf Tournament

Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org

Trent Wilkes, CCE, Director, giving a “Thumbs Up” to the start of his 2026 Fair Season

Kevin Kamauf, Allegany County Fair Manager, and Chris Walden, Florida State Fair Outside Concession Coordinator, enjoying the Fair


Stacey Pittroff-Barona, CCE, President, and Ron Smith, Past President, at Gibtown

Robert Groscurth, East Council, with his Super Dog team: Julio Monge, Dena O’Brien, and Melanie Robson
Kristen Whicheloe, CCE, Southern Oregon Food and Beverage, Kim Barr, CCE, Past President, Nancy Chapman, Director, and Stacey Pittroff-Barona, CCE, President, enjoying the amenities at the Tuscany Suites and Casino this Spring

Fred Pittroff, Giant Slide, enjoying the latest issue of NICA News

Pietruska, Mellowship Entertainment, John Juliano, East Council, and Elizabeth Negus Gray, Beer30: Saloon, at the Miami Gathering

Kristen Whicheloe, CCE, Southern Oregon Food and Beverage, and Daryl Whicheloe, CCE, Director, taking a rest at the Bar and Restaurant Expo


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Jeff McKinney
Concessions Unlimited LLC
Hughes Springs, TX (2023)
Blake McKinney
Concessions Unlimited LLC
Hughes Springs, TX (2023)
Chris Miladelaroca
MK Food and Beverage LLC
Pinon Hills, CA (2019)
Grady Miller
Big Island Ventures, LLC
Roseville, CA (2022)
Jason Miller
Chester Built Trailers Ltd. Highland, IL (2021)
Chris Nehrig
Indiana CO Fair
Indiana, PA (2024)
Gary Newkirk, CFE
Ulster County Agricultural Society
New Paltz, NY (2019)
Boyd Newton
One Sweet World
Amusements
Portland, OR (2021)
Carole Nickelson
Connor Nickelson
Barona Enterprises, LLC
Minneapolis, MN (2023)
Leah O’Neil
O’Neil Amusements LLC
St. Paul, MN (2017)
Richie O’Neil
O’Neil Amusements LLC
St. Paul, MN (2017)
Timothy Packer
Packers Concessions, LLC
Centre Hall, PA (2022)
Michelle Palko
Funhouse FX Denison, TX (2021)
Justin Peperak
Wild West
Turkey Legs LLC Farmland, IN (2024)
Stacey Pittroff-Barona, CCE
Giant Ride, Inc.
Roseville, MN (2015)
Phil Poorman
Mr. Sticky’s Inc.
Lisa Porcelli
The Snax Shack Encinitas, CA (2022) “Renewals” continued from page 4 ►►
Antes Fort, PA (2014)
Barona Enterprises, LLC
Eagan, MN (2022)
Holly Rasberry
Holly Shay Enterprise Stockton, CA (2024)
Edward Reeder
Uncommon USA, Inc. Lombard, IL (2023)
Matt Ribar Duke’s LLC
Wyoming, MN (2018)
Todd Rismiller
Rismiller Holdings dba Rismiller Concessions Powell, OH (2024)
Kenny Ryals
Lemonade and More Riverview, FL (2008)
Robby Sankovich G & G Concessions
Baraboo, WI (2023)
Rebecca Santorelli
Satern Associates Inc Altamont, NY (2016)
Elizabeth Schacht
German Specialty Foods Fort Morgan, CO (2023)
Horst Schacht, CCE
German Specialty Food Fort Morgan, CO (2018)
Tyler Schacht, CCE
Global Event Technology Inc.
Fort Morgan, CO (2025)
Karen Searle
Fair Executives
Phoenix, AZ (2023)
John Speck
Farmer’s Daughter Angola, NY (2025)
Jeanette Vieira
Robert Jackson
Enterprises Dulzura, CA (2007)
Darla Vieths
Goodhue County Fair
Zumbrota, MN (2025)
Persis White
White’s Concessions
Dalton Garden, ID (2024)
Sarah Williams
Mr. Sticky’s Inc.
Antes Fort, PA (2023)
Kristi Worm-Hunter
Indiana Ribeye Carmel, IN (1997)
Larry Wynn
East Coast Concessions LLC
Summerville, SC (2015)
Thank you to our 72 Renewal Members for your continued support! “Together We Can!” µ 1993-2006 2007-2011 2012-2016 2017-2025



























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Time Sensitive Mail • April / May 2026 Issue
