Carefully Curated For You! Shopping PInk Bubblegum Vintage

Shopping Pink Bubblegum Vintage

By Martine Mackenzie

“Buy Less. Choose Well. Make it Last.”

This quote from the late great fashion designer, Dame Vivienne Westwood, speaks volumes.

Thus, it follows that trends are now moving from “fast fashion” to “slow fashion” with the emphasis on vintage and sustainable pieces plastered all over magazines and walked down the runways at “Fashion Weeks” worldwide.

The allure of vintage pieces goes far beyond trudging through thrift shops nowadays. Things have been escalated to a much higher level with the likes of online and bricks and mortar stores like “The Real Real”. Everywhere we look, there seems to be a new pop-up, peddling kitschy knick-knacks, mid-century modern furniture, and of course, vintage clothing and jewelry.There is a store in downtown St. Catharines, Ontario that has found its place on the map, above and beyond its competitors – Pink Bubblegum Vintage on St. Paul.

Yes, they have a great website that updates regularly (a tough act, given that once an item is sold, there are none others like it as you would find in chain clothing stores) with a plethora of interesting, beautiful, one-of-a-kind pieces but there is nothing like wandering through the store, touching, feeling and actually seeing the loveliness of everything surrounding you. The clothing is authenticated, cleaned, and expertly displayed, tantalizing the young girl and her mother, looking for a cool spin on a prom dress with matching shoes, from times long gone. The juice glasses, decorated with intact enamel flowers, circa 1968, are in mint condition, just waiting for the lemonade to be poured in. But don’t put these glasses in the dishwasher. They are from an era where the dishwasher was mom, and their fragility would certainly be compromised. There is something for everyone at this curious little boutique that reverberates in the color PINK! All purchases are delicately wrapped in tissue paper, and at the bottom of the bag, you will always find the store’s signature “Double Bubble” wedge of chewing gum, reminiscent of a time when things were simpler, and you could get 5 pieces of the candy for 5 cents at the corner store. pink-bubblegum-vintage.com

Walking into Pink Bubblegum Vintage is like stepping back in time. There are pieces for house and home, art, accessories, jewelry, clothing, shoes, all coming from different eras from the 1940s right up to the 1990s, which yes, are now part of “the old days.” You’re guaranteed to find something unique at an excellent price point depending on the exclusivity of the piece and its provenance.

If the notions of pre-loved, sustainable, and vintage ring true to you, then you will not be disappointed by a visit to Pink Bubblegum Vintage.