ON SALE WEEKEND ORGANIC SOCIAL
Video content
Video content
ON SALE DAY WATERLOO STATION – LARGE FORMAT ONE -DAY INSTALLATION AND PRESS CALL WITH QUENTIN
ON SALE DAY EMAIL TO SUBS LIST / A -BOARD AT PHOENIX THEATRE / NATIONAL RAIL & LONDON UNDERGROUND D6
-SCREENS
ON SALE DAY PAID SOCIAL ACTIVITY
“Meta Moment” – high-volume content push across Meta channels for maximum reach and awareness. Meta Sales – target-driven ad campaign with explicit purpose of driving sales conversions and strong ROI. YouTube Masthead - the large banner at the top of the YouTube homepage on desktop, mobile and connected TV. Auto-playing our animated creative to users.
ON SALE WEEK ONE ORGANIC SOCIAL
Platform
Impressions
Engagements
Rate
56,140
4,091
7.3%
1,697,578
66,508
3.9%
227,883
13,257
5.8%
TikTok
3,118
116
3.7%
Total
1,984,719
83,972
4.23%
X
ON SALE WEEK ONE ORGANIC SOCIAL – VIDEO CONTENT
ON SALE WEEK ONE PAID SOCIAL ACTIVITY
£14.1k
807
£161k
Spend
Sales
Revenue
£11.4
£199
Conv. ROAS
AOV
Oct 12-16
Meta Moment
Meta Sales
YouTube Masthead
YouTube in stream
Google Search
Impressions
4.2m
166k
834k
59k
3.7k
15”+ VTR
0.40%
3%
39%
50%
-
Clicks
4.1k
6.0k
272
79
923
CPC (£)
£1.38
£0.15
£25.63
£4.96
£0.22
Sales
113
633
0
0
53
ROAS
£3.8
£139
£0
£0
£63
SOCIAL CREATIVES Static Key Artwork
Quentin Stage Video
Trailer
73% of sales £1.46CPA 3.49% CTR
17%of sales £1.25CPA 4.43% CTR
9% of sales £1.39CPA 3.35%CTR
ON SALE WEEK ONE DIGITAL DISPLAY ACTIVITY 16 -18 OCTOBER
ON SALE WEEK ONE EARLY OOH ACTIVATION
– LONDON UNDERGROUND