2 minute read

LinkedIn: Job Searching

JOB SEARCHING

May 5, 2003… That’s the day LinkedIn was launched, which is an incredibly long time ago in tech time and social media. The site now has over 700 million users. If you haven’t logged in recently, now would be a good time, especially if you’re job hunting. Here are some things you can do on LinkedIn to boost your chances of landing a new gig.

Get Ready

First things first, update your profile. Include all previous experience and education, as well as volunteer experience, awards, skills, and accomplishments. Focus on crafting an About section that displays your personality and strengths Consider it a cover letter, but the modern version.

Hang the Open Sign

LinkedIn has a feature called #opentowork that you can turn ‘on’ to let people know you’re looking. You can specify what opportunities you want, as well as a preferred location, if you have one. Recruiters can then find you more easily and share jobs that are a good fit.

Make Friends

Connect with people in your desired field or industry. When you add them as a connection, you have the chance to also send a note. Do it. Something simple and straightforward. You now have the ability to connect with almost anyone instead of just those you have worked with or know personally.

Develop Your Knowledge

Follow others on LinkedIn with the skills you want to learn. Devour their posts and implement anything you think is important. There are also skill assessments that you can take on things like SEO or Microsoft Excel. Answer 15 multiple choice questions, score in the top 30%, and earn a skill badge, which is then displayed on your profile.

Job Search

Companies love to use LinkedIn to post their openings. You can easily search and find roles you might want. Apply, apply, apply. Your connections may also share when their organization is hiring, giving you the chance to land an interview that way. What started as a platform to display your current and previous roles has evolved into the best place to build your personal brand and network, which could just land you your dream job. 2 By Sara Frassinelli, Director of Marketing, Spherion

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