PENN TRUX

2013 advertising rates

The Voice of the Trucking Industry in Pennsylvania

market and Editorial Focus If you want to reach decision-makers who control the flow of goods and services to the majority of the U.S. population, and whose industry purchasing influence drives the Pennsylvania economy, you need to advertise in PennTrux magazine.

According to a 2010 report by the American Trucking Association, total freight tonnage hauled is projected to increase by 25 percent between 2010 and 2021. The trucking industry’s share of that freight is expected to be 70.7 percent by 2021, compared to 68 percent in 2009.

was developed to inform and promote the common business interests of persons engaged in the motor transportation industry and is dedicated to effectively representing the concerns of the trucking industry to members, government and regulatory agencies and the general public. PMTA is further pledged to assist member companies in managing the impact of change in the trucking industry and to enhance the professional and economic growth of its members.

• Trucks transport 91% of all manufactured tonnage in PA.

• 86% of the communities in our state get all of their goods and supplies via trucks.

• 80% of America’s population is within a two day’s driving distance from central PA.

Feature articles

Feature articles focus on technical topics offering timely information and varying insights on methods and trends in the industry. Written by industry professionals, our technical feature articles cover a wide variety of perspectives so you can get all sides of the story.

Association & Chapter News

Stay abreast of PMTA efforts to move the trucking industry forward, and information about member companies and personnel. We also highlight regional news about a different Chapter every month.

Business notes

This section offers business topics and helpful hints for truck and fleet owners and managers, drivers and trades members. Topics cover a wide range of areas, including legal advice, marketing tips, insurance information, safety and training notes, consulting updates, equipment reviews and general interest.

To place an ad, or for more information contact Terry Meade at 570-640-0839 or advertising@pmta.org

Audience Profile/Circulation penntrux readers include

Truck fleet owners and executives, purchasing agents, key staff and owner-operators n Warehousing and logistics management professionals n Multi-state trucking association management teams n Executives in industries allied or associated with trucking (i.e. investment banking, financial institutions, insurance companies, communications firms, consulting firms, etc.)

State and federal government leaders including: Pennsylvania state legislators, federal elected officials, key government agency heads, local government officials, state and local Chambers of Commerce & Industry, Economic Development entities n Drivers, maintenance managers and transportation-related staff through pass-along readership, and potential members through complimentary circulation n

Subscriber industry segments n

InterModal/Express Freight/Shipping

Fleet Sales & Leasing Towing n Warehousing & Distribution n Waste & Recycling n Trucking & Transportation n Chemicals & Allied Gases n Fuels n Paving/Excavating n Arbor/Landscape Management n Retail Stores n Truck Manufacturing n Truck Parts Manufacturing n Transportation Equipment & Supplies n Storage & Transfer n Logistics n Property Management n Consulting n Food Processing n Water & Utilities n Communications n Metals n Lumber n Food & Beverage n Printing n Professional Services n Insurance & Benefits n Construction & Building Products & Services n Environmental n Service & Inspections n

top products and services penntrux readers plan to purchase in the next 12 months n

n

Trucks, Parts & Equipment

Training & Consulting Legal Services n Fuel Programs n Insurance & Benefits n Financial & Investment n Communications n Lab & Testing n Supplies n Software n Safety n n

2,000 monthly circulation

7,500 total readership...

Penntrux Readers Share Their Copies With Others in the Office, including Management Level and drivers.

2012 EDITORIAL Calendar

Publication Deadlines

Editorial Topics

Ad Reservations Due

Ad Materials Due

December 5, 2012

December 15, 2012

January 5, 2012

January 15, 2012

February 5, 2012

February 15, 2012

March 5, 2012

March 15, 2012

April 5, 2012

April 15, 2012

May 5, 2012

May 15, 2012

June 5, 2012

June 15, 2012

July 5, 2012

July 15, 2012

August 5, 2012

August 15, 2012

September 5, 2012

September 15, 2012

October 5, 2012

October 15, 2012

November 5, 2012

November 15, 2012

January Sleep Apnea Economic Forecast

Navigating the Business Law of Trucking Chapter News – Philadelphia/Delaware Valley February The Marcellus Effect – Job Creation and Economic Impact The Ins & Outs of For Hire Trucking De-icing Chemicals Corroding Bottom Line Chapter News - Southwest march Driver Training Tools and Theories What Consultants Bring to the Table Rethinking What You Think You Know Chapter News – South Central A P RI L Annual Management Conference The Legal Side of Compliance Seat Belt Use Chapter News – Northeast & Lehigh MAY Preventive Maintenance Scheduling Travel & Service Centers to the Rescue Aluminum Wheels – The Lighter Heavyweight Chapter News – North Central & Central J UNE Truck Driving Championships Youth Driving Competition Reusable Filter Technology Chapter News – York/Adams & Lancaster J U LY Types of Breakdowns and When They Occur Understanding Drug & Alcohol Regulations Trucking Executive Profile Chapter News - Philadelphia/Delaware Valley AUGUST Sustainability Business Practices Insurance and the Trucking Industry PA Roads Report Chapter News - Southwest SE P TEMBER National Truck Driving Championships Tires - Putting Rubber to the Road Fleet Card Programs Chapter News – South Central O CT O BER Trailer Security Systems Truck Sales, Service & Parts

Future Funding for PA Roads Chapter News - Northeast & Lehigh

N O VEMBER Staying in Touch - Communicating with Drivers on the Road Leasing Versus Purchasing for 2012 Getting Reading for Winter Roadways Chapter News - North Central & Central DECEMBER End of Year Regulation Wrap-up Drivers Wanted – The Employment Picture Year-end Accounting Thoughts Chapter News - York/Adams & Lancaster

DEpartments

A Word from The Chairman Welcome New Members President’s Prize TruckPAC Recognition Member Profiles Drivers of the Month PMTA Seminar Schedule Safety Check

National Account Manager:

Terry Meade Phone: 570-640-0839 Advertising@pmta.org 2921 Windmill road, Suite 4 Reading, pa 19608

Specifications Bleeds

Bleeds for full page ads only. There are no additional charges for bleeds.

Guaranteed Positions

Add 25% to ad rates to guarantee position. Space and availability are limited.

Circulation

Additional Advertising Opportunities Reach the influential Pennsylvania trucking market with increased exposure. PennTrux magazine provides additional advertising options with unique exposure opportunities that may include advertising supplements, stitched inserts, cover wraps, bellybands, stitched postcard inserts, and polybag promotions. Contact Terry Meade, National Advertising Manager, at 570-640-0839 or Advertising@pmta.org for pricing.

Web Banner advertising opportunities are also available. Contact Terry Meade or visit the website, pmta.org/bannerads for pricing.

PMTA Penntrux is published monthly and is distributed to 2,000 industry professionals, legislators, and business executives.

2013 NET Advertising Rates

Digital File Guidelines n All fonts embedded or included with native files

1X Full Page

n All art must be CMYK, press ready n Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG n All fonts and graphics packaged with native files n High res artwork (300 dpi pics, 133 line screen) Commission

3X

6X

$1400

$1200

$1100

12X $1000

1/2 Page Island

$925

$870

$825

$750

1/2 Page (H or V)

$775

$725

$675

$600

1/4 Page

$475

$450

$425

$375

Marketplace (1/8 page)

$270

$260

$250

$240

Commission for advertising agencies is not an PMTA policy. Agencies should seek fees directly from the advertiser.

Inside Front Cover

$1550

$1400

$1300

$1200

Page 1 (Opposite Front

$1550

$1400

$1300

$1200

Payment Information

Inside Back Cover

$1500

$1350

$1200

$1100

All payments must be made “in advance of or upon delivery of goods or services.” In order to ensure this, Niemczyk Hoffmann obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising.

Back Cover

$1700

$1550

$1400

$1300

Mailing Instructions for Materials:

Cancellation Policy

Dave Hessen

Cancellations must be made in writing and are not accepted after space reservation deadlines.

Hoffmann Publishing Group, Inc. 2921 windmill Rd, Ste 4 Phone: 610-685-0914 Reading, PA 19608 dave@Hoffmannpublishing.com Website: pmta.org

Cover)

All advertising rates listed net. No cash discounts. If contract is canceled before contract completion, the advertiser will be billed the difference between the contracted rate and the single insertion rate. The editor reserves the right to accept/reject all ads and to position advertising at the publisher’s discretion.

To place an ad, or for more information contact Terry Meade at 570-640-0839, or advertising@pmta.org.

Mechanical Requirements A. Full Page.....................7.5 x 10

A

B. Full Page Bleed.........8.625 x 11.25

B

C

(trim size is...................8.5x11) C. Two Page Spread.......17.25 x 11.25 D. 1/2 Page Vertical.......3.625 x 10 E. 1/2 Page Horizontal..7.5 x 4.9375 F. 1/2 Page Island...........4.9375 x 7.5 G.

1/4 Page......................3.625 x 4.9375

H.

Marketplace.............3.4437 x 2.2156

E D

H F

G

Insertion order form 2013 NET Advertising Rates Full Page

1X

3X

6X

12X

$1400

$1200

$1100

$1000

1/2 Page Island

$925

$870

$825

$750

1/2 Page (H or V)

$775

$725

$675

$600

1/4 Page

$475

$450

$425

$375

Marketplace (1/8 page)

$270

$260

$250

$240

Inside Front Cover

$1550

$1400

$1300

$1200

Page 1 (Opposite Front Cover)

$1550

$1400

$1300

$1200

Inside Back Cover

$1500

$1350

$1200

$1100

Back Cover

$1700

$1550

$1400

$1300

Publication Deadlines

Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tearsheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher.

The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication.

I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract. I further understand that any verbal agreements are not binding to this agreement.

_________________________________________ Authorized Signature

n Publication Date is the first day of listed Publication Month. n Ad Reservations due by the 5th of the month, 25 days prior to Publication

Date.

_________________________________________ Date

n Ad Materials due by the 15th of the month, 15 days prior to

Publication Date.

To place an ad, or for more information contact Terry Meade at 570-640-0839 or advertising@pmta.org.

NAME: _______________________________________________________________________________________________________________________________________________________________________________________________ Company: __________________________________________________________________________________________________________________________________________________________________________________________ Address: __________________________________________________________________________________________________________________________________________________________________________________________ City: _____________________________________________________________________________________ st: __________________________________________________ zip: _______________________________________________ phone: ______________________________________________________________________________ E-Mail: ____________________________________________________________________________________________________ Size of ad: _____________________________________________________ RATE: _____________________________________________________ Months to run: JAN FEB MAR APR MAY JUN Payment method: credit card (Mastercard or visa only)

JUL AUG SEP OCT NOV DEC check

credit card #: ___________________________________________________________________________________ exp. date: _______________________________________Sec code______________________________ cardholder: __________________________________________________________________________________ signature: __________________________________________________________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand that PMTA does not guarantee the order and page location of advertisements. all contracts are non-cancelable.

Payment in full is due within 30 days of publication date.

Return to: mail: hoffmann Publishing Group (Publisher), 2921 windmill road, Suite 4, Reading, PA 19608 email: Terry Meade at advertising@pmta.org

FAX: (610) 685-0916 QUESTIONS: (610) 685-0914