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2013 Media Kit EDITORIAL FOCUS Lancaster Physician's focus is on the

clinical, educational, and business issues impacting patient care and practice management in Greater Lancaster; while actively promoting growth, fellowship and goodwill among the LCCMS membership.

DISTRIBUTION & READERSHIP Lancaster Physician is distributed

using an integrated strategy that includes print, online and event outreach.

Published quarterly, the print edition is mailed directly to the homes of nearly 900 physicians. Over 300 medical practice and hospital waiting rooms. institutions and organizations. Additional readership is reached via digital editions and LCCMS sponsored and/or endorsed events.

2,000 15,000 +

Quarterly Circulation

+

Quarterly Readership


Improving Public Health established in 1844. Its purpose is to promote and protect the practice of medicine for the physicians of Lancaster County so they may provide the highest quality of patient-centered care in an increasingly are committed to improving the public health. To this end, they are active with organizations in the complementary professional organizations.

Quarterly Features Publish Date Published quarterly, Lancaster Physician is published the

Community Initiatives Healthy Living Health & Regulatory Focus Practice Marketing

July and October.

PUBLISHER 2921 Windmill Road Sinking Spring, PA 19608 610.685.0914 fx: 866.590.4890 ADVERTISING CONTACT Tracy Hoffmann tracy@hoffpubs.com 610.685.0914 x201 fx: 866.590.4890 LANCASTER CITY & COUNTY MEDICAL SOCIETY 480 New Holland Avenue Ste 8202 / Lancaster, PA 17602 717.393.9588 / fx: 717.393.5088 info@lancastermedicalsociety.org Kelly Lyons Schober, Executive Director

2013 Editorial Calendar ISSUE

AD INSERTION DUE

Ad M ATERIALS DUE

Spring (April)

March 5

March 10

Summer (July)

June 5

June 10

Fall (October)

September 5

September 10

Winter (January)

December 5

December 10


Ad Sizes GUARANTEED POSITIONS Add 25% to ad rates to guarantee position. Space and availability are limited.

A. FULL PAGE ......................7.375x9.875 B. FULL PAGE BLEED......8.625 x 11.25 (trim size is 8.375 x 10.875) C. 1/2 PAGE VERT...........3.5625 x 9.875

DIGITAL FILE GUIDELINES

D. 1/2 PAGE HORIZ...........7.375 x 4.833 E. 1/4 PAGE.....................3.5625 x 4.833 F. 1/8 PAGE......................3.5625 x 2.2813

Photos: 300 dpi ads for advertisers when necessary, and will do so on a voluntary basis. Complimentary ad development will include production of one ad and/or one set of changes. Additional design changes will be billed at a minimum of $25 per change. PAYMENT INFORMATION All payments must be made in advance or upon delivery of goods or

A

B

credit card information from each advertiser. If outstanding invoices is agreed upon. CANCELLATION POLICY Cancellations must be made in writing and are not accepted after space reservation deadlines.

F

SUBMIT MATERIALS TO MATERIALS:

C

D

E

2921 Windmill Road Sinking Spring, PA 19608 610.685.0914 x201

2013 Advertising Rates

For more information contact Tracy Hoffmann, at tracy@hoffpubs.com, or call 610.685.0914 x201

INSERTION FREQ. 1x

2x

4x

Back Cover inside Covers Page One Full Page 1/2 Page 1/4 Page 1/8 Page

$2,400 $2,200 $2,200 $1,900 $1,100 $650 $375

$2,300 $2,100 $2,100 $1,800 $1,000 $600 $350

$2,500 $2,350 $2,350 $2,000 $1,200 $700 $400

All advertising rates listed net. No cash discounts. If contract is canceled the right to accept/reject all ads and to position advertising at the publisher’s discretion.


INSERTION ORDER FORM Name _________________________________________ Company ___________________________________________ Address _________________________________________ City ________________________ St _____Zip __________ Phone ____________________________email ___________________________________ Ad size _____Rate _________ Issues to run

SPRING

SUMMER

FALL

WINTER

Payment method: credit card (Mastercard or Visa only) or check. Credit Card # _______________________________________ Exp. Date _____________________ Sec Code___________ Cardholder ____________________________________________ Signature _____________________________________

All contracts are non-cancelable. Payment in full is due within 30 days of publication date.

2013 NET Ad VERTISING RATES Insertion Freq.

1x

Back cover Inside covers Page one Full page 1/2 page 1/4 page 1/8 page

$2,500 $2,350 $2,350 $2,000 $1,200 $700 $400

2x

$2,400 $2,200 $2,200 $1,900 $1,100 $650 $375

MECHANICAL REQUIREMENTS 4x

$2,300 $2,100 $2,100 $1,800 $1,000 $600 $350

A. FULL PAGE ...................................7.375 x 9.875 B. FULL PAGE BLEED......................8.625 x 11.25 (trim size is 8.375 x 10.875) C. 1/2 PAGE VERT...........................3.5625 x 9.875 D. 1/2 PAGE HORIZ.........................7.375 x 4.833 E. 1/4 PAGE......................................3.5625 x 4.833 F. 1/8 PAGE.....................................3.5625 x 2.2813

POLICY INFORMATION Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Payment must be received within 30 days of invoice agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher. or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with the standards of the publication. I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract. I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ Authorized Signature

______________________________________________________________ Date

Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914


Lancaster Physician Media Kit