Lancaster Physician Media Kit

The Official Publication of The Lancaster City & County Medical Society

2013 Media Kit EDITORIAL FOCUS Lancaster Physician's focus is on the

clinical, educational, and business issues impacting patient care and practice management in Greater Lancaster; while actively promoting growth, fellowship and goodwill among the LCCMS membership.

DISTRIBUTION & READERSHIP

Lancaster Physician is distributed

using an integrated strategy that includes print, online and event outreach.

Published quarterly, the print edition

is mailed directly to the homes of nearly 900 physicians.

Over 300 medical practice and

hospital waiting rooms.

Affiliated professional service

institutions and organizations.

Additional readership is reached via

digital editions and LCCMS sponsored and/or endorsed events.

1,500 15,000 +

Quarterly Circulation

Quarterly Readership

+

Improving Public Health The Lancaster City & County Medical Society was established in 1844. Its purpose is to promote and protect the practice of medicine for the physicians of Lancaster County so they may provide the highest quality of patient-centered care in an increasingly complex environment. The Society and its members are committed to improving the public health. To this end, they are active with organizations in the not-for-profit and business sectors, as well as with complementary professional organizations.

Quarterly Features Publish Date Published quarterly, Lancaster Physician is published the first week of the month, in the months of January, April, July and October.

PUBLISHER Hoffmann Publishing Group, Inc. 2921 Windmill Road Sinking Spring, PA 19608 HoffmannPublishing.com 610.685.0914 fx: 866.590.4890

Community Initiatives Healthy Living Health & Regulatory Focus Practice Marketing Member Profiles

2013 Editorial Calendar Issue

Ad Insertion Due

Ad Materials Due

Spring (April)

March 5

March 10

ADVERTISING CONTACT

Summer (July)

June 5

June 10

Regina K. Foltz Regional Manager regina@hoffpubs.com 717.682.4760 fx: 866.590.4890

Fall (October)

September 5

September 10

Winter (January)

December 5

December 10

LANCASTER CITY & COUNTY MEDICAL SOCIETY 480 New Holland Avenue Ste 8202 / Lancaster, PA 17602 717.393.9588 / fx: 717.393.5088 info@lancastermedicalsociety.org Kelly Lyons Schober, Executive Director

Ad Sizes

Ad Specifications GUARANTEED POSITIONS Add 25% to ad rates to guarantee position. Space and availability are limited.

DIGITAL FILE GUIDELINES All fonts embedded or included with native files Accepted files: hi-res PDF (preferred), TIFF, EPS, JPEG All fonts and graphics packaged with native files Photos: 300 dpi

A. FULL PAGE ......................7.375x9.875 B. FULL PAGE BLEED......8.625 x 11.25 (trim size is 8.375 x 10.875) C. 1/2 PAGE VERT...........3.5625 x 9.875 D. 1/2 PAGE HORIZ...........7.375 x 4.833 E. 1/4 PAGE.....................3.5625 x 4.833 F. 1/8 PAGE......................3.5625 x 2.2813

Please supply all ads in digital format. Hoffmann Publishing can produce ads for advertisers when necessary, and will do so on a voluntary basis.

Complimentary ad development will include production of one ad and/or one set of changes. Additional design changes will be billed at a minimum of $25 per change.

PAYMENT INFORMATION All payments must be made in advance or upon delivery of goods or services. To ensure this, Hoffmann Publishing Group obtains credit card information from each advertiser. If outstanding invoices exist, continued advertising will be postponed until a financial resolution is agreed upon.

A

CANCELLATION POLICY Cancellations must be made in writing and are not accepted after space reservation deadlines.

B

F

SUBMIT MATERIALS TO MATERIALS: Tracy Hoffmann tracy@hoffpubs.com 2921 Windmill Road Sinking Spring, PA 19608 610.685.0914 x201

C

D

E

2013 Advertising Rates

For more information contact Regina Foltz, Regional Manager, at regina@hoffpubs.com, or call 717.682.4760.

INSERTION FREQ. 1x

2x

4x

Back Cover Inside Covers Page One Full Page 1/2 Page 1/4 Page 1/8 Page

$2,400 $2,200 $2,200 $1,900 $1,100 $650 $375

$2,300 $2,100 $2,100 $1,800 $1,000 $600 $350

$2,500 $2,350 $2,350 $2,000 $1,200 $700 $400

All advertising rates listed net. No cash discounts. If contract is canceled before contract completion, the advertiser will be billed the difference between the contracted rate and the single insertion rate. The editor reserves the right to accept/reject all ads and to position advertising at the publisher’s discretion.

INSERTION ORDER FORM Name _________________________________________ Company ___________________________________________ Address _________________________________________ City ________________________ St _____Zip __________ Phone ____________________________email ___________________________________ Ad size _____Rate _________ Issues to run

SPRING

SUMMER

FALL

WINTER

Payment method: credit card (Mastercard or Visa only) or check.

Credit Card # _______________________________________ Exp. Date _____________________ Sec Code___________ Cardholder ____________________________________________ Signature _____________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand that The Lancaster City & County Medical Society does not guarantee the order and page location of advertisements.

All contracts are non-cancelable. Payment in full is due within 30 days of publication date.

Mail: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Suite 4, Reading PA 19608 Email: Tracy Hoffmann at tracy@hoffpubs.com / Fx: 866.590.4890

2013 NET ADVERTISING RATES Insertion Freq.

1x

Back cover Inside covers Page one Full page 1/2 page 1/4 page 1/8 page

$2,500 $2,350 $2,350 $2,000 $1,200 $700 $400

2x

$2,400 $2,200 $2,200 $1,900 $1,100 $650 $375

MECHANICAL REQUIREMENTS 4x

$2,300 $2,100 $2,100 $1,800 $1,000 $600 $350

A. FULL PAGE ...................................7.375 x 9.875 B. FULL PAGE BLEED......................8.625 x 11.25 (trim size is 8.375 x 10.875) C. 1/2 PAGE VERT...........................3.5625 x 9.875 D. 1/2 PAGE HORIZ.........................7.375 x 4.833 E. 1/4 PAGE......................................3.5625 x 4.833 F. 1/8 PAGE.....................................3.5625 x 2.2813

POLICY INFORMATION Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its discretion, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher.

The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with the standards of the publication.

I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract.

I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ ______________________________________________________________ Authorized Signature Date

Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914 • Fax: