Commerce Quarterly Fall 2024

FALL 2024

Quarterly

Let’s enjoy the pARTy! GoggleWorks opens new Art Park P. 6

Plus: Preserving the

WEEU legacy P. 10

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Celebrating 70 terrific years in business!

Our clients have grown with us over the last 70 years, and we thank them for their challenges, commitment and dedication.

Our employees appreciate every one of you!

Fast Forward Office Technology 524 Penn Ave, West Reading, PA 800-952-4426 • www.EdwardsBusiness.com

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COMMERCE Quarterly

Leah Fassnacht, Editor

lfassnacht@greaterreading.org 606 Court Street, Reading, PA 19601 greaterreading.org • 610.376.6766

C O N T E N T S FEATURES: 6

Transforming Lives Through Art: A look at the GoggleWorks’ new Art Park

10

Reviving History: How the Treese Family is Restoring WEEU Radio’s Legacy for the Future

As the business voice of Greater Reading, Greater Reading Chamber Alliance leads the business community, as the economic driver, to a vibrant community.

13

How Do Elections Affect Mortgage Rates?

14

From Struggles to Success: Hubric Resources Celebrates 20 Years of Growth and Giving Back

Your Greater Reading Chamber Alliance…

16

» Partners with all other economic development organizations in creating an environment for growth.

Trucking Along: E.M. Kutz, Inc. has assembled 70 years in the truck equipment industry

17

Flight Connections: Charting a new vision for the Reading Airport

The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

» Enables all businesses to take deliberate and

decided action on issues affecting their welfare.

» Helps small business thrive and entrepreneurs strive.

» Develops employees through training and educational programs/alliances.

» Prepares tomorrow’s workforce with our

DEPARTMENTS: Events & Signature Programs 18

Unlocking Employee Engagement: Breakfast4Success speaker offers valuable insights to members

20

Full-Swing Event: GRCA Annual Picnic provides fun and friendly competition

involvement in education partnerships.

» Operates as a model business and pursues best practices.

» Maintains a five-star rating as one of the best chambers in Pennsylvania.

» Reflects our multicultural community at large. ©2024 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher.

Commerce Quarterly Magazine is published quarterly by Hoffmann Publishing Group, Reading, PA HoffmannPublishing.com • 610.685.0914

For Advertising Opportunities: call 610.685.0914 Ext. 1 Read Commerce Quarterly Magazine Online at GreaterReading.org

4 G re ate rRe adin gC h am be r.o rg

IN EVERY ISSUE: 5

Letter From the Editor

22

Business Spotlights

24

Greater Together

26

Ribbon Cuttings & Anniversaries

30

In Your Community

35

Member News

38

New Members

38

Member Anniversaries

Letter from the Editor

T

he summer months at GRCA are slow. We host fewer events and training courses, and we see fewer businesses joining as members. And while it is understandable that people are more interested in fun summer activities with family and friends than in GRCA, it can still be frustrating. Frequent questions come up in our team meetings such as, “How do we keep our current members engaged at this time?” and “What can we do to boost membership numbers?”

Jackie Stiles, GRCA’s Vice President of Business Development & Special Programs, said she heard that another chamber was having success passing a stuffed animal duck from member to member, and it was called “Ducking Around.” She wanted to recreate something similar at GRCA to see how it would go.

A quick order from Amazon and then a trip to GRCA member Tinsel & Twig to add GRCA branding. Enter Lucky Penny pig. She was soon ready to make her rounds, allowing members to showcase their products, employees, services and more through videos and photos on GRCA social media channels.

And make her rounds, she has. So far, she has seen a movie at GoggleWorks Center for the Arts, enjoyed a cocktail and salad at the DoubleTree by Hilton Reading and rode on Bobcat of Reading’s new zero-turn mower. Stay tuned to see where she is and what she is doing next.

Why a pig?

Pigs hold different meanings in various cultures, with many considering them to be symbols of luck and prosperity. Furthermore, pigs are known for their intelligence and problem-solving abilities, making them fitting representatives for businesses looking to highlight their innovative solutions. Additionally, the piggy bank connection evokes thoughts of financial success, making Lucky Penny pig the perfect mascot for this campaign.

Is it silly? Sure. Is it fun? Absolutely. Often members don’t want to return her to GRCA because the staff of those businesses are having such a great time putting together fun videos and pictures with her.

How can I sign up?

To participate in this campaign, GRCA members can scan the Flowcode. Once signed up, members can either arrange to pick up Lucky Penny from GRCA’s office at 606 Court St., Reading, or coordinate with a staff member to have them deliver her to the member business. Members can choose to capture up to 10 photos with Lucky Penny or a 30-second video showcasing her doing things at your organization that makes it unique. This content will be shared on GRCA’s social media platforms, giving members valuable visibility and promotion.

Sign up now as her schedule is quickly filling up! CQ

Leah Fassnacht Visit our website For the most up-to-date schedule of events, training and webinars, visit GreaterReading.org and click on the events calendar at the top of the page.

CQ

Board of Directors GRCA BOARD OF DIRECTORS Jeffrey R. Rush – Fulton Bank (Chairman) Christina L. Weeber – East Penn Mfg. Co., Inc. (Vice Chairman) Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Immediate Past Chairman) Michele L. Richards – Fulton Bank (Treasurer) Michael A. Duff, Esq. – Penske Truck Leasing (Secretary) DIRECTORS Ernest J. Choquette – The Stevens & Lee Companies Jack Gombach – McNees Strategic Solutions Group Laura Haffner – Wells Fargo Ginger Kunkel – Tompkins VIST Bank Sara Kuzma-Stump – Suburban Testing Labs Dr. Susan Looney – Reading Area Community College Jamey Maack – Industrial Metal Plating John Perate – M&T Bank Alan Shuman – Shuman Development Group David W. Stonesifer – Herbein + Company, Inc. Michael Vind – FSL Public Finance John Weidenhammer – Weidenhammer GREATER READING CHAMBER OF COMMERCE & INDUSTRY BOARD OF DIRECTORS Sara Kuzma Stump – Suburban Testing Labs (Chairwoman) Laura Haffner – Wells Fargo (Vice Chairwoman) Alan Shuman – Shuman Development Group (Secretary) Jack Gombach – McNees Strategic Solutions Group (Treasurer) Timothy Dietrich – Barley Snyder (Solicitor) Michele L. Richards – Fulton Bank (Immediate Past Chair) DIRECTORS Stephen Bonner – Doc and Bubba’s Brian Dietrich – Ernst & Young (EY LLP) Jonathan Encarnacion – Community First Fund Credit Union Alba Fernandez – Community First Fund Jenn Frees – Comcast Andrea Funk – Enersys Kristi Gage-Linderman – Gage Personnel Joey Jurgielewicz – Jurgielewicz & Son, Ltd. Kristin Kohler – Brentwood Industries, Inc. Daniel B. Laws, Jr. – DaBrian Marketing Group Ben Leisawitz – Barley Snyder LLP John Perate – M&T Bank Jaime Perez – Berks Redevelopment Authority Radha Pyati – Penn State Berks Ryan Redner – Redner’s Markets Daniel Richards – Berks County Intermediate Unit Rodney Ridley – Alvernia University Mike Riley – EthoSource, LLC Ben Ross – Burkey Construction Jim Sarro – MG Architects, Ltd. Chris Shellhammer – DoubleTree by Hilton Reading Brad Stephenson – New Castle Lawn & Landscape David W. Stonesifer – Herbein + Company, Inc. John Weidenhammer – Weidenhammer GREATER BERKS DEVELOPMENT FUND BOARD OF DIRECTORS Debra L. Millman, Esq. – Greater Berks Development Fund (President) Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Chairman) Ernest J. Choquette – Stevens & Lee/Griffin (Vice Chairman) Michael A. Duff, Esq. – Penske Truck Leasing (Secretary) Michael Vind – FSL Public Finance (Treasurer) DIRECTORS Charles Barbera, MD – Tower Health Joseph Butto – Mid Penn Bank Dr. Glynis Fitzgerald – Alvernia University John Hanna – Fromm Electric Scott Hauseman – Fulton Bank Ginger Kunkel – Tompkins Community Bank Dr. Susan Looney – Reading Area Community College Jamey Maack – Industrial Metal Plating David C. Roland – Truist Timothy D. Romig – Customers Bank Jeffrey R. Rush – Fulton Bank Joseph J. Sigle - Wells Fargo Sally Stewart – Greater Reading Chamber Alliance Nicholas D. Stoltzfus – DESCCO Design and Construction Michael Vind – FSL Public Finance Christina L. Weeber – East Penn Mfg. Co., Inc. 5

Cover Story

Transforming Lives Through Art A look at the GoggleWorks’ new Art Park

By Rachael Romig, Development Director, GoggleWorks Center for the Arts Photos by Jesse Futter & Juliana Delgado

I

n 2017, a student named Maria wandered from a group tour of GoggleWorks’ main building, a former goggle factory, through a stairwell door, to a shuttered alley outside. She asked, “¿Por qué no hay arte aquí?” or “Why isn’t there art out here?” The question seemed funny in the moment, garnering amusement from the group. Later, during a planning meeting, organizational and community leaders discussed how Maria actually touched upon a serious line of questioning, which represented a larger challenge to the GoggleWorks’ mission “transforming lives through unique interactions with art.”

Over the course of a year, leaders crafted community charrettes, captured stories from marginalized residents, and facilitated the formation of a coalition of residents and community organizations.

This coalition collaborated and co-designed projects to more actively engage underserved and under-resourced city residents.

And so was born the concept of The GoggleWorks Art Park.

The goal? To reimagine neglected alleyways and gravel lots in downtown Reading, PA, into publicly accessible, culturally vibrant greenspaces. GoggleWorks Center for the Arts will be recognized among the most forward-thinking art centers by utilizing dynamic outdoor programming to expand its current mission, which brings high-quality, high access art programs to 250,000 from inside the former Willson Goggle Factory.

6 G re ate rRe adin gC h am be r.o rg

Phase 1 The first renovations for the Art Park included a total renovation of the interior restaurant. With expert local craftspeople and the belief in the project from Sandy Solmon and Sweet Street Desserts, the restaurant is a piece of art in its own right with stunning blown glass light fixtures to uniquely shaped wood seating.

The main entrance courtyard is now filled with swirling and arcing circles of hand cut pavers, all chosen precisely for their color and style. New colors adorn the studio doors for bright impact, and lighting along the walls and ground sets the stage for great wayfinding. Across the courtyard you will find benches to enjoy the new green spaces.

Thorn Alley, the alley that Maria first noticed had no art, lies between the main building and Building 2, which is currently under construction on behalf of Our City Reading. By Spring 2025 Thorn Alley will complete the restaurant renovation with outdoor bistro seating, new lighting elements and greenery, a raised wooden floor, and a large performance stage. This will connect to the Courtyard for easy biking and walking.

Continued on next page >

7

Cover Story continued Also included in the artistic design of Phase 1 are new lighting elements on the historical crane, chimney tour from the onceboiler room, now hot glass studio, and six freestanding 15-foothigh, color-changing light towers.

Phase 2 The second phase of the GoggleWorks Art Park is lovingly referred to as the Creative Commons. Currently, a large gravel lot, currently used for overflow parking and larger events, will be redesigned as a performance venue, media center, interactive learning, hot metals learning pavilion, urban gardens, community event space, hospitality & concessions, sculpture garden mini-golf, and pedestrian/bike corridor. The plan is to serve an additional 100,000 guests through recurring access to recreational green space, services, and pedestrian and bike access in addition to those served directly through programs created based in and around the Art Park.

Upon completion of Phases 1 and 2, the project will create an estimated 10 full-time equivalent jobs immediately and five part-time jobs.

New Events – 20th Anniversary + Beyond!

On Oct. 4, 2024, the grand opening of the Art Park Courtyard took place with 100+ in attendance. The first phase of the GoggleWorks Art Park was showcased to the community with a larger-than-life puppet show and parade, confetti canons, and words from local and state representatives, all capped by one of the founders of GoggleWorks sharing his passion.

With the Art Park expansion, we have already begun to activate the space with outdoor events and programming. Soil & Stage (in the GoggleWorks Garden at Lauer’s Park) showcases local artists through an open mic night with comedy, poetry, musical, dance or other creative performances. Reading Roots Market, a new night market in the City of Reading built collaboratively among GoggleWorks Center for the Arts, Downtown Reading and the Penn Street Market is a vibrant night market celebrating community, art and diverse cultures while promoting food access and uplifting local talents.

With the completion of the Thorn Alley outdoor performance stage we will be hosting live musical acts, improv and comedy shows, and more.

Once the Creative Commons are completed, there will be so much to do for people of all interests. From mini golf to live music and concessions, it will be a gathering place for all and a home to festivals throughout the year. CQ

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Feature

Reviving History How the Treese Family is Restoring WEEU Radio’s Legacy for the Future

By Lane Lannan, Communications & Marketing Intern, GRCA

R

estoration can be the key to keeping history alive, and that is exactly what John and Kristine Treese are trying to accomplish.

WEEU, which has existed since 1931, had its first official broadcast on New Year’s Day 1932. Naturally, a lot has changed since then, and it is something that the Treese family is aware of.

The station was originally owned by The Reading Eagle until 2019. After exchanging hands, it ended up on the market, something that would later catch the Treese’s eyes.

The Acquisition

Before

“I have worked in radio for years; even before college I was dabbling in it,” John said. “So, we’ve always paid attention to see if there were any stations that were available for purchase, especially ones that were close enough for us. “[WEEU] was unique in the fact that it had a big signal and that it still had an audience.”

With those benefits in mind, John and Kristine talked over the purchase, finally deciding that it would be a rewarding challenge to embark on. Although, the real work was just beginning.

“There’s a lot of regulation, [and] a lot of legal stuff,” John said— adding that there were many more hoops to jump through, mainly in the form of licenses, paperwork and property acquisition.

“We purchased this property, the transmitter out in Charlesville, so there’s acreage out there that has all of our towers on it and then the license was a separate cost as well,” John said. “So, you have three different pieces that all need to be part of those acquisitions.”

After

10 G reate rRe adin gCh am be r.o rg

However, even when purchasing and licenses were taken care of, there was still a lot of time that had to go into the approval process.

Before

After

“The process of getting approved was 90 days, so we spent a good amount of time waiting during this acquisition for all the regulation to go through,” Kristine said.

to Kristine, it was a depressing space in which to work. But that is all changing now.

The waiting did pay off eventually, as the Treese family was officially approved to become the station’s owners and operators.

The sale originally began in 2023, and it fully closed and became official this past February. It was from that point on that the need to renovate the station became immediately apparent.

Honoring the Past, Building the Future

The Renovation “It was filthy,” Kristine said. “Being here felt claustrophobic, and it felt dusty, and I certainly don’t want to work in a place or have a team of people working in a place where they don’t feel comfortable.

“The feeling of neglect was tremendous.”

There were loads of additional issues with the station. In various spots, the carpet was peeling up, the electricity did not work properly and there were several pieces of old furniture and hardware that were simply not able to deliver the type of workplace that the Treese family had in mind for the station.

This would fully prompt the renovation conversation. It was decided that a tiered approach would be implemented to keep their budget in mind. The top floor area, which is home to the various studios, would be the first in the process to begin renovation. The floor includes several recording booths, studios, a kitchen, conference room and other areas, so the work was cut out for the Treeses and the teams that were brought in to handle the renovation.

The building also has no windows on the upper level, and with the old wall color being darker, as well as the faulty electricity, according

The walls of the top floor have been coated in bright, vibrant colors. Additionally, the carpets have all been replaced, as have the lights and the electric systems that did not operate correctly before.

“It’s a new life,” John said. “There’s a vibrance [and] a change in the feeling [of the staff]. There is a different spring in people’s step in the new space. I don’t remember experiencing that before.”

But the benefits of these renovations do not end with the space looking better. According to Kristine, there is a benefit for the local economy and the Greater Reading area.

“When [guests and community leaders] come in, they see that we are investing in ourselves [and] that we’re part of the local economy,” Kristine said. “We’re doing this by supporting local businesses.”

Some of the businesses that have been brought in include Burkey Construction, who has handled a lot of the major renovations according to John, as well as DeCarlo Custom Cabinetry, Gerry Keller Construction, Inc., HY Pressure Washing & Painting, Knappenberger Finish Carpentry, M&M Mechanical, LLC, Malsnee Tile & Stone, Inc. and Twiford Electrical Services, Inc. “They all seemed to have a special feeling about being picked to be involved in the WEEU renovation project,” John said. “It was more than just an office; you’re rebuilding a pillar of the community.”

Although, the question does arise, how will the Treeses uplift the history of the station? According to Kristine, there was a plan set, taking place as one of the final steps in the renovation process.

Continued on next page >

11

Feature continued Kristine explained that light fixtures and the original “on air” signs were kept, as well as various wood accents throughout the station.

Colors were also carefully selected to match elements of the original design. For example, one room now has newly painted orange walls, which are the same color of the carpet that used to be in that space.

The nods to history do not end there. In the main conference room on the top floor, there are colorful office chairs that adorn the meeting table. Those chairs are the same vibrant colors of the original chairs that formerly occupied the space. The space also features electrical outlets that are midway up the walls, and are in a horizontal orientation, rather than the more common vertical. This is another nod to the original layout, and another subtle nod to the history of the space.

The staff also had to relocate to one space. While this initially took time to adjust to, the challenge ended up having a positive effect on the relations between the members of the WEEU team.

“We’re now all on the same floor, all huddled together, which sounds like it would be a complete disaster, but it’s actually been a really good thing for everybody, I think,” John said.

Kristine furthered that point, saying, “It really helped boost team camaraderie. It made it from people that work together to actually being friends. We [also] have a lot of new people here; we’ve done a lot of hiring.

“It’s been great for everyone to learn about radio and programming and sales and all of the elements that go into making this business run, because we’ve been doing it pretty much in the same room, so “I wanted to keep little subtle touches throughout [the station],” it’s really strengthened us as a team,” she said.

Kristine said. “Our plan is to have the decor [be] photographs of the history of WEEU, because we don’t want to eliminate the legacy of this station and all that it has done for the community.”

Building the Future This process has also included a sweeping digitization campaign, which will protect all of the documents and files being recovered in the renovation from potential damage in the future.

As the Treeses look forward, there is still more work to do.

Naturally, a large portion of that concerns the renovation. There are additional floors to renovate, which will likely take place over the next couple of years upon the full completion of the top floor.

The Technology Upgrade

However, from a content perspective, there is more of an immediate plan for the station.

While the station was being upgraded, the Treeses took the chance to revitalize the aging technology of the station.

“Our goal is local—local is the thing that matters here,” John said.

“We would love to be able to provide local news again here and have This included a brand-new automation system, which handles people actually generating local news.” everything except a real person talking live. Additionally, new onBut the problem there is time and money. According to John, air consoles, mixing boards, microphones and processors for those it takes both to build those ventures up, as well as the ever-present microphones were all brought in to both improve the quality of challenge of finding people to staff those new positions. But local broadcasts, as well as making them easier to produce on air. news is not the only focus for the future of the station.

They were also able to start utilizing AI technology for video “We are really sports-focused right now,” Kristine said. “But we coverage. John explained that AI allows WEEU’s sports camera, really want to start focusing on the arts, on theater [and] cultural which is fully unmanned, to capture and follow the action of any events that are happening in Greater Reading and beyond. given sport, which is then streamed to WEEU’s YouTube channel.

“We are making our way there, it’s just one step at a time,” she said.

However, there were a lot of challenges that presented themselves “We’ve been working with GoggleWorks, and that’s the start of where during the process. we’re heading in that direction.”

The Adaptation and Growth “I think one of the biggest challenges has been [that] we did this renovation while a radio station needs to be on the air and functional for 24 hours a day, and the renovation required us to move the studio,” John said. “I had to set up a new studio temporarily, rewire everything and be ready to go on the air.”

This also meant that the various shows that WEEU features had to be reconfigured to fit this new space.

12 G rea te rRe adin gCh am be r.o rg

Couple that with partnerships with the Santander Arena and Berks Jazz Fest, and it will be clear cultural events have a place in the future of WEEU. “I think we have a great team here,” John said. “We’re very lucky to have the people that we have. It is a great thing that, as we’ve grown through the last eight months, we have assembled a team that all works together. I think that is a very unique thing.

“I think if that is any indication of what the future of WEEU can be, I think there’s a very bright future ahead.” CQ

Feature

How Do Elections Affect Mortgage Rates?

By John Griffin & Kymberlie Kahim, The JK Team

P

olitics can significantly influence home mortgage interest rates through various mechanisms. Here are a few examples: 1. Federal Reserve Policies: The Federal Reserve, influenced by political appointments and economic policies, plays a crucial role in setting interest rates. When the Fed adjusts the federal funds rate, it indirectly affects mortgage rates. For instance, if the Fed raises rates to combat inflation, mortgage rates typically increase.

2. Fiscal Policies: Government spending and tax policies can impact economic growth and inflation. Expansionary fiscal policies (increased government spending or tax cuts) can lead to higher inflation, prompting the Fed to raise interest rates, which can increase mortgage rates.

3. Regulatory Changes: Presidential elections and other political events can create uncertainty in financial markets, leading to volatility in mortgage rates. Historically, mortgage rates have shown some fluctuation around election periods, although the impact is often temporary.

Preparing for election year mortgage cycles involves a mix of strategic planning and staying informed. Here are some steps you can take:

1. Monitor Interest Rates: Keep an eye on Federal Reserve announcements and economic indicators. The Fed’s decisions on interest rates can significantly impact mortgage rates.

2. Lock in Rates: If you’re planning to buy a home or refinance, consider locking in your mortgage rate. This can protect you from potential rate increases due to election-related volatility.

3. Maintain Good Credit: A strong credit score can help you secure better mortgage rates.

Pay down debt, avoid new credit inquiries and ensure timely payments on existing loans.

4. Diversify Investments: If you have investments tied to real estate, consider diversifying across different asset classes to mitigate risk during uncertain times.

5. Stay Informed: Follow news about the election and potential policy changes. Understanding the candidates’ economic policies can help you anticipate market movements.

6. Consult Professionals: Work with financial advisors or mortgage brokers who can provide personalized advice based on your financial situation and market conditions.

By taking these steps, you can better navigate the uncertainties of an election year and make informed decisions about your mortgage and overall financial health. CQ

13

Feature

From Struggles to Success:

Hubric Resources Celebrates 20 Years of Growth and Giving Back

By Tamara DeLoretta, HR Consultant/Client Relationship Manager, Hubric Resources

H

ubric Resources opened for business in the fall of 2003 a month before Tom and Kim Hubric’s third daughter was born. Having three children under the age of three, they quickly realized that they couldn’t afford childcare and needed to find a way to practice their trade while keeping family a top priority.

Each already had successful HR careers and education in the human resources field combined with an entrepreneurial spirit, so Tom and Kim thought, “It’s time. Let’s start an HR consulting company. We need flexibility to help care for our children.”

The pair registered their business, bought business cards, converted their attic into a home office and voila, their fledgling business—Reading-Berks HR Management—was born.

Tom and Kim were committed to being equal partners in the business and relied on their experience and unwavering faith in the Hubric Resources’ success. Tom was 35 at the time, and Kim was 29.

In January 2004, Reading-Berks HR Management brought on their first consulting client, Berks Women in Crisis, now Safe Berks.

14 G re ate rRe adin gCh am be r.o rg

Tight times In the early days of the business, Tom and Kim struggled as most new business owners do. They put a second mortgage on their home, and there were many days when they could not pay themselves to make payroll. Between the children at home and paying for private insurance, finances were extremely tight, and they would often struggle to make ends meet.

Growth through referrals Over the span of 20 years and with the support of its dedicated staff, Reading-Berks HR Management was able to flourish and grow, providing services to clients nationwide. In 2008, the company purchased its current office located at 625 N. Park Road in Wyomissing. Here the company continued to expand and thrive, adding more team members, and ultimately decided to rebrand due to its more extensive regional and global network. Today the company is known as Hubric Resources, using their namesake to represent the field of HR. Due to its growth in Lancaster County and with several of its staff residing in that area, Hubric Resources will be opening a second location in Lancaster in November 2024.

To date, the company can attribute the bulk of its growth to client referrals. Its clients believed in them and then referred Hubric Resources to their colleagues.

“We would not be here today without the support of our clients,” said Tom. This strong referral base enabled Hubric Resources to build a dynamic and talented team. When a client engages with Hubric Resources, they are receiving a personalized, high-quality and solutions-based experience.

Aesir Logistics

& Supply Chain

Hubric Resources now proudly supports over 300 active clients.

Many clients are located in the mid-Atlantic region, but others have offices across the country and even a few internationally.

Local Freight forwarding, warehouse, and trucking services

In celebration of 20 years in business, Hubric Resources has made a commitment to give back $20,000 to the non-profit community that helped build this business along the way. Nonprofit organizations were the bread and butter of the business early on and continue to be an important part of who the company is today. To date, the company has made donations to 18 organizations representing $15,500 and will soon announce the remainder of its $20,000 in donations.

484-575-1974

2 South Willow Street

Fleetwood, PA 19522 www.aesirlogistics.com

Contact us today!

Tom and Kim will forever be appreciative of their amazing staff and to the community for giving them a chance as they started their company, and are proud and honored to give back as they celebrate 20 years in business. CQ

ITS A WIN WIN

THINKING ABOUT SELLING, BUYING OR INVESTING? The JK Team at Coldwell Banker Realty was born from a father's desire to create a family-centered business. With over 22 years of real estate experience, John has trained his daughter, Kymberlie, to join him in this mission. Each member of our family brings their unique skills to the table, whether it’s landscaping expertise or professional photography, ensuring a well-rounded approach to your real estate needs.

We understand the importance of family and the impact of building generational wealth. When you choose the JK Team to buy, sell, or invest, you benefit from an abundance of experience and expertise.

And you’re viewed as not just a client; but part of our extended family.

We’re committed to providing a personalized experience that continues long after the closing table. Our dedication to fostering lasting relationships means we stay in touch through events, thoughtful gifts, and being your go-to resource for any questions or needs.

We are passionate and honest, ensuring you feel confident every step of the way in your real estate journey. With two dedicated agents working for you, you benefit from double the effort, double the market exposure, and double the results.

15

Feature

Trucking Along

E.M. Kutz, Inc. has assembled 70 years in the truck equipment industry

By Jennifer Roy, E.M. Kutz, Inc.

T

his is a huge year for E.M. Kutz, Inc.. This family-owned business is celebrating 70 years of success!

Established in 1954 by Ellsworth McClellan Kutz as a vehicle repair shop in Wyomissing, specializing in frame straightening and alignment, it has grown into a multi-location company. E.M. Kutz, Inc. is currently owned and managed by Jack Kutz (Ellsworth’s son), with Joel Kutz (Jack’s son) working alongside his father. Jack accompanied his father to work and knew at a young age that he wanted to work with his hands in the family business. He worked part-time with his father until graduating from Albright College, when he was happy to be in the shop full-time. As a graduate of the University of Delaware with a degree in Operations Management, Joel is a great asset to the family business. Continuing this legacy, Jack’s grandsons began learning the business. While they are still in school, they have the interest to help the business continue thriving.

In 1975, expanding the business had Jack moving the headquarters to its current location on Morgantown Road, Reading. The company changed its focus from general vehicle repair to truck upfitting in the 1980s. Jack can be found daily working alongside his employees at the Reading shop, custom upfitting trucks, small and large, for municipal and private use. This hard work and hands-on approach has allowed the business to continue its expansion at its current location. Personally, staying on top of supply chain issues and changing technology in the truck industry has facilitated E.M. Kutz becoming a premier municipal truck upfitter. Municipal clients are the company’s biggest base; however, it also serves private contractors along with landscape companies.

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Truck upfitting is a specialized business that not everyone understands the meaning behind. It can be a very lengthy process that involves the assembly of many components to get to what you see out on the roads plowing during the winter or hauling materials.

Bare chassis arrive, which are the cab of the truck, the frame and equipment directly related to the mechanics of the truck. Custombuilt dump bodies or utility bodies arrive from manufacturers.

Snowplows, special orders or stock, and salt spreaders are shipped in. Hydraulics, lighting and toolboxes are ordered in for specific jobs.

After the components are received, the true work begins. Assembly starts in the shop and parts are fabricated. The end result emerges as a work truck E.M. Kutz is proud to put its name on— a truck ready to do the job its new owners envisioned during the planning process.

Currently, E.M. Kutz serves customers across all of Pennsylvania into neighboring states and ships parts throughout the country.

Opening a second location in Whitehall, Pa., allows direct service to Lehigh Valley and beyond.

The multiple expansions of the Reading location have enabled the business to carry an extensive inventory of parts to keep truck fleets up and serving the community. During a winter weather event, the focus at the shop turns to repairing trucks and snow removal equipment for its customers. Along with the initial build of the truck, E.M. Kutz takes pride in its repair policy; anything that goes wrong with an E.M. Kutz truck will be fixed at its facility.

Pride in the name. Pride in the product. Pride in its people. CQ

Feature

Flight Connections Charting a new vision for the Reading Airport

By Zackary Tempesco, Reading Regional Airport Director

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ince becoming the sole fixed base operator, or FBO, in January, the Reading Regional Airport Authority (RRAA) has made significant strides in improving airport operations, facilities and services. This transition has introduced a wave of positive changes, setting new standards for transparency, pricing, safety and customer service.

rates and a comprehensive list of services are now easily accessible on the airport’s website.

The RRAA introduced uniform pricing to promote fairness and consistency. Historically, hangar rents at the airport ranged widely.

Fuel pricing has seen a remarkable transformation. Once ranked among the highest in the region, Reading fuel rates are now in the lowest third within a 100-nautical-mile radius. This attracts more aircraft operators and enhances the airport’s reputation as a costeffective destination, boosting overall activity and economic impact.

An FBO is a business that provides essential general aviation services such as fueling, maintenance, hangar rental and ground handling. The RRAA historically has been served by multiple FBOs, each leasing operation rights and space from the airport. For The RRAA has committed significant resources to upgrading the airport to develop portions of its land or make other capital airport facilities and equipment. This improves operational efficiency improvements, it would need to work with, and in many instances, and ensures a better experience for airport users. Little of this could get permission from, FBOs whose business goals might not align have happened before creating Reading Aviation as the sole FBO. with those of the airport or the county. For decades, this lack of The improved facilities make a strong first impression on businesses flexibility and control over its own space inhibited significant airport and visitors, presenting the airport as a well-maintained and development and business partnerships. professional hub. This is crucial as the airport positions itself as a key In 2023, an opportunity arose where the airport’s existing FBO entry point to the community, attracting business opportunities and businesses offered to be bought out, allowing the airport to manage its increasing economic activity. own FBO. For the first time in decades, the airport could make longIt’s easy to forget that the airport is a self-funding entity. The term decisions directly without the need for approval from outside costs of operation at the Reading Airport are paid for by fees, businesses. The RRAA and its FBO, Reading Aviation, have made grants and state and federal dollars. Nothing comes directly from several bold strides in the last nine months. After reviewing budgets local taxpayers. The changes implemented in the last nine months and contracting with an advisory agency, the RRAA recognized that are laying the groundwork for increased development activity and the opportunity to reclaim authority over services and operations at economic impact in the community. The airport is poised to attract the airport was well worth the expense to purchase the former FBOs. more business, drive tourism and contribute significantly to the local One of the most notable changes is the commitment to transparency. All actions and decisions are made publicly, allowing tenants and stakeholders to participate and provide input. Policies,

economy. CQ

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Events & Signature Programs

Unlocking Employee Engagement Breakfast4Success speaker offers valuable insights to members

By Leah Fassnacht, Director of Communications & Marketing, GRCA Photos by Wayne Becker, Zerbe Photography

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ngagement is a powerful tool for success, Melissa Wells, M.B.A., Professor and Academic Chair, Business at Albright College, told more than 60 attendees at Redner’s Event Center.

But what does that mean?

“Employees act like owners of the organization they work for,” she said.

Not only do engaged employees advance the reputation of your organization, but also, they show increased productivity and greater effectiveness.

Increased productivity leads to higher retention, lower absenteeism, less downtime and increased volume of work, while greater effectiveness results in improved client satisfaction, higher quality work, enhanced problem solving and more collaboration.

Wells then reviewed the tell-tale signs of declining engagement which include distracted employees, declining quality, lower productivity, burnout, high turnover and the dreaded “quiet quitting.”

“It has a measurable impact on the org,” she said. “It costs us money. Worst of all. It tends to be contagious.”

How can a company improve engagement? According to Wells, increasing motivation increases engagement, but it’s not a one-sizefits-all situation, and it takes time to cultivate.

Doing this is recognizing that employees have needs and finding rewards to fulfill those needs. For example, employees have needs for things such as money and security. Meeting those needs can come from pay and benefits.

According to Wells, there are two types of motivators—extrinsic rewards that are given by others such as pay, benefits and tasks, and intrinsic rewards that are driven from within such as growth, 18 G re ate rRe adin gCh am be r.o rg

Pick Someone Extraordinary!

Executive Leadership Academy: Dynamic Strategic Planning for Competitive Advantage When: Jan. 20 | 1 p.m.

Where: Center for Business Excellence, Wyomissing Scan the code below to sign up.

accomplishments and fulfilling relationships. Wells suggested meeting with each employee regularly to learn about what motivates them because motivators can change over time.

She told the audience that of the two kinds of rewards, one is more motivating. Intrinsic is the clear winner according to multiple studies, said Wells. But she cautioned that intrinsic rewards are only more motivating if the extrinsic (or basic) needs are met.

What can you do if employees believe those extrinsic cannot be met? In some cases, companies don’t have the resources to increase pay or benefits, but they can level the playing field by creating equity.

This includes creating a welcoming environment, offering flexibility in hours and ensuring fairness in assignments.

“The one thing we all know about the world and business is that change is constant. You may know what employees need now, but that may change moving forward,” Wells said. “Knowing what drives each employee is important.”

Wells also reviewed the benefits of the Executive Leadership Academy, a new GRCA training program she is teaching that is focused on developing top-notch executives. The program was soft launched in the spring with participation from a multitude of industries. CQ

MG-ARCHITECTS.COM ARCHITECTURE | DESIGN | PLANNING 19

Events & Signature Programs

Full-Swing Event GRCA Annual Picnic provides fun and friendly competition

By Katie Johnsen, Events Coordinator, GRCA Photos by Wayne Becker, Zerbe Photography

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he 2024 GRCA Annual Picnic at FirstEnergy Stadium was a day to remember! More than 350 attendees enjoyed an array of delicious food and cold drinks. Games of cornhole and giant Jenga brought friendly competition, while coworkers and friends lined up for pictures with Lucky Penny the Pig, a fan favorite. Live music from the band First Things First kept the energy high, with a perfect blend of hits that had everyone tapping their feet.

A highlight of the day was the exclusive tour of the brand new Redner’s Event Center. Not only did it give a stunning view of the field in its massive main room—complete with a protected balcony—but also attendees marveled at the top-of-the-line lockers and workout rooms built for the Reading Fightin Phils.

Many were impressed by the state-of-the-art facilities, giving fans a behind-the-scenes look at where the players train and a great idea for where they could throw corporate or personal events.

The 2nd annual Berks Biz Cornament was a huge hit, with fierce competition leading to a thrilling finale. This year’s winning team, Realtor Pretzels, was made up of Jeff Martin from Century 21 and Erica Moody from Unique Snacks. We love to see the teamwork between two companies, truly leaning into the fact that we are Greater Together.

Finally, the Home Run Derby brought together 14 determined competitors. After an intense round of swings that left most out of breath, Ben Leisawitz from Barley Snyder emerged victorious, proudly claiming the trophy. It was a day filled with networking, fun and moments of connection for the Berks County business community! CQ 20 G re ate rRe adin gCh am be r.o rg

2456 Morgantown Road Reading, PA 19607 801 Front Street Whitehall, PA 18052 800-974-9779 sales@emkutz.com www.emkutz.com

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BUSINESS SPOTLIGHTS Making it Mouth-Watering Brewer’s Bar & Grill has been serving up goodness for nearly two decades

By Jason Krause, Owner, Brewer’s Bar & Grill

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rewer’s Bar & Grill, located in West Reading’s exciting downtown, specializes in handcrafted American-style food with southwest infusions and hearty portions. Our robust domestic, import and craft beer offerings cater to a variety of palates— there is something for everyone here!

We are a full-service, family-friendly establishment.

In 2016, we expanded our building to accommodate more dining separate from the bar area, which in turn enabled us to refocus and expand our menu. Today, our menu offers a variety of common bar foods in addition to mouth-watering burgers and sandwich creations, salads and full dinner entrees. At Brewer’s, we cook as much as possible from scratch—from our popular sauces, bacon mac & cheese and soups—to smoking our own brisket and pork!

As always, we are proud to provide quality food at fair prices in a welcoming and relaxed atmosphere. Additionally, in 2026 we will be celebrating our 20th year in business and are extremely excited for that milestone! CQ

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Striking a Chord Berks Opera Company brings the art form to the local community

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erks Opera Workshop d/b/a Berks Opera Company is a 501(c) (iii) organization incorporated in Pennsylvania. Our mission is to promote and support education and appreciation of young people regarding the operatic art in the Berks County community, as artists and as audience members, and to promote public awareness of the relevance and value of the operatic art for all individuals and the community.

We serve the Berks County community by offering performances that can appeal to and enrich opera enthusiasts and newcomers, and by providing educational experiences that introduce younger generations to the art form. We believe there is great value in diversifying young peoples’ cultural outlooks by exposing them— as audience and participants—to an art form which may be well outside their accustomed fare. Our free performances for school children allow hundreds each year to share in this experience close up.

We are proud of so much at Berks Opera Company.

Pre-pandemic, we collaborated with community groups to present two major productions of classic operas that we used to drive home the relevance of opera to today’s communities.

Our interpretation of the opera “Faust” (the man who sold his soul to Satan for eternal youth), focused on the satanic influence of addiction. We worked closely with local addiction organizations, engaging with them and their constituents in talks, group sessions and other activities outside of the opera house. Our interpretation of the opera “Otello,” based on Shakespeare’s “Othello” (the military man who comes home and abuses and eventually murders his wife), focused on veterans’ experience of PTSD. As with “Faust,” we worked closely with local veterans’ groups and related organizations to engage them and their participants in discussions and other activities outside the opera house.

this work, “These Mountains and Valleys: Berks Legends,” provided much-needed work during the enforced performance hiatus. The work then premiered in June 2022, to great acclaim, providing a desperately needed re-opening of live performances and income for the performers. Through all these three productions, we fostered a sense of community and brought disparate groups into contact with the art form.

There are several ways the Greater Reading community can support our mission! While we welcome direct donations, as well as volunteers for everything from stage production to event planning, we have two acute strategic needs. Although we are very small, we need experienced volunteer assistance with bookkeeping, financial planning and generally a CFO function. Second, we need to recruit board members who (i) have relationships with business leaders who believe in our mission and can bring us the sort of steady financial support enjoyed by successful arts organizations, and/or (ii) have relationships that can bring a younger and more diverse audience to us, while we ever strive to maximize the relevance of our program to that audience. CQ

Each of these were fully professional productions, featuring noted singers (including several from the Metropolitan Opera), orchestra, and, for “Faust,” full theatrical sets and costumes.

Lastly, during the pandemic shutdown, we commissioned well-known Berks County composer and musician Chris Heslop to write a pair of short operas on the lives of two famed historical Berks County figures, in collaboration with Berks County actress and librettist Vicki Haller Graff and local historians. The creation of 23

GREATER READING Chamber Alliance

GREATER TOGETHER

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ere’s a taste of what the Greater Reading Chamber Alliance (GRCA) has been working on in the past couple of months and what’s to come!

Advocacy Since last quarter, advocacy efforts have been in full swing with its new Director Alex Roché. In September, advocacy partnered with GRCA’s Women2Women (W2W) program to host its first “Women in Politics” event, where three panelists shared their experiences as women working in government and encouraged all participants to get out and vote this November. Looking forward, advocacy is in planning mode as GRCA is getting ready to launch its 2025 - 2026 pro-business advocacy agenda, which goes in line with the incoming 119th PA state Congress.

Economic Development

Champs were the Realtor Prezels, made up of Jeff Martin (Centry 21) and Erica Moody (Unique Snacks), and Ben Leisawitz (Barley Snyder) took home the coveted Home Run Derby Trophy.

October: Kicked off with the Breakfast4Success at the BRAND NEW Redners Center at FirstEnergy Stadium, followed by a panel of leaders talking about the teams they lean on at FBA’s Leveraging Your Leadership Team, and the final Non-Profit Roundtable with Freddy Vasquez. We rounded out the month with the MFG Summit at RACC’s Miller Center—this year with a keynote, panel, awards and three workshops.

Right now: Be sure to continue to use your Go Taste Berks passports to shop and support local! Return a completed passport to GRCA at 606 Court St., Reading, 19605, by Dec. 6 for the chance to win one of three major “Go Experience Berks” prizes.

Special Programs

CRIZ: The City of Reading has appointed nine individuals This past October, Women2Women hosted an impactful to the inaugural City Revitalization and Improvement Zone (CRIZ) Authority, including Debra Millman of the Greater Berks Evening of Empowerment featuring the inspiring Lisa Sun, Founder Development Fund. The CRIZ application was submitted to the PA and CEO of GRAVITAS. Lisa shared her journey, motivating us to Department of Community and Economic Development in mid- recognize our own capabilities and use them as our superpower. Her October. The CRIZ is a substantial economic development tool powerful message reminded us that confidence is not just behavior, which allows cities like Reading to reinvest state and local taxes back it’s a mindset. The event resonated deeply with everyone, leaving a lasting impact and reinforcing the importance of believing in into the community to drive economic growth. ourselves and supporting one another.

Site Development: GRCA is improving an 8-acre parcel in The Family Business Alliance (FBA) continues to foster growth Bern Township on Leisczs Bridge Road, available for sale. If you are seeking a location to expand or move your business, contact Landon and collaboration for family-owned businesses. With four active Bernheiser, Senior Director of Real Estate and Special Projects, at peer groups meeting monthly, FBA offers a unique space for business leaders to connect, share experiences and navigate the challenges lbernheiser@greaterreading.org. specific to family businesses. Interested in learning more about how ICYMI: This year’s Meet Greater Reading magazine celebrates FBA can support your family business? Reach out to Jackie Stiles Greater Reading’s key assets—proximity and access to major cities, at jstiles@greaterreading.org for details on joining one of our peer outdoor recreation and attractions, diversity of lifestyles, major groups and tapping into this supportive network. employment opportunities, and its people! Are you interested in Looking for a supportive community? Check out our Lean In receiving a printed copy? Send your name and mailing address to Keith Stamm, Director of Workforce Development at kstamm@ Circles! These curated, facilitator-led groups of 12 to 14 women are designed to foster learning, growth, and mutual support in a trusting greaterreading.org. environment. Based on curriculum from the Lean In Foundation, Events founded by Sheryl Sandberg and Rachel Thomas, these Circles August: The big blockbuster of the summer was the Annual Picnic, provide practical skills for both personal and professional growth. where 350+ people ate, drank, networked and played. Crowds were Meeting monthly, Circles alternate between education sessions, serenaded by the band “First Things First” while Cornament teams featuring video lectures and discussions, and exploration meetings, battled it out in the bracket and attendees had the opportunity to where members share and navigate real-life challenges. It’s a space meet Lucky Penny Pig at the photobooth. We ended the night on to connect, learn and grow together. You still have time to register! the field of FirstEnergy Stadium where 13 batters slugged it out Contact Jackie Stiles at jstiles@greaterreading.org. in our 6th annual Home Run Derby. In the end, our Cornament 24 G re ate rRe adin gCh am be r.o rg

Membership GRCA Membership is continually focused on creating productive, lasting relationships with our members by ensuring that they have the knowledge and ability to utilize the variety of GRCA benefits at their disposal. By promoting an engaged membership base, we are able to attract new businesses and organizations to join and strengthen our ever-growing member network to support and contribute to one another’s success.

Training Attention GRCA members: It’s never too early to invest in your team’s growth! Supervisor, Management and Executive Leadership programs are starting in January. Start registering your employees for 2025’s professional development training to secure their spots and ensure they benefit from valuable learning opportunities. Don’t wait—empower your workforce today and make 2025 your best year ever!

Workforce Development GRCA participated in the BBEC Inside Berks Business Teacher Program, hosting Berks County teachers, to provide an overview of GRCA’s role, workforce trends and best practices. Additionally, staff organized MFG IP and Healthcare IP meetings and tours— bringing together local industries, educational institutions and government representatives—while also producing newsletters for both sectors. Lastly, GRCA held the EHS Roundtable in August, with a focus on hazardous waste, hosting company representatives from various sectors.

Talent Attraction & Retention GRCA is excited to announce the opening of the Candidate Marketplace, the newest feature of the Meet Greater Reading talent attraction program, to all Berks County businesses. This platform is designed to connect prospective residents and job seekers with local companies in the community. Scan the Flowcode to sign up!

MFG IP Held MFG IP meeting & tour at Brentwood Industries on Sept 10. We had 30 attendees from MFG companies as well as Sen. Judy Schwank and representatives from Sen. John Fetterman’s and Rep. Dan Meuser’s offices. GRCA continues to produce and distribute the monthly MFG newsletter.

A Holistic Approach to Employee Benefits Power Kunkle delivers localized, high-touch services: Dedicated Client Relations Manager • Administration Support Services ACA Compliance Support • Benefits Compliance Review

Human Resource Solutions: Talent Recruitment • HR Compliance Audit • Employee Handbook Review Compensation Analysis • Training • General Human Resource Support

Wellness & Health Promotion: Surveys and Assessments • Biometric Screenings • Education Program Development & Incentive Tracking • Wellness Policy Review Worker’s Compensation & Safety Integration www.PKBenefits.com • 1-866-685-1790 • contactus@pkbenefits.com

CREATIVITY INforMOTION Serving Small Businesses 20 Years DESIGN • INSTALLATION • INSPECTION • SALES • MAINTENANCE • SERVICE

Healthcare IP Held Healthcare IP meeting & tour at RACC on Sept. 26. We had 22 attendees representing local healthcare organizations, educational institutions and industry support organizations.

GRCA produced and distributed the Healthcare IP quarterly newsletter in August.

A Full-Service Commercial Fire Protection Serving Businesses Of Any Size

EHS Roundtable Held a quarterly roundtable session on Aug. 29. We had 14 attendees, and the topic was hazardous waste. CQ

10 Wingco Lane Reading, PA 19605 610-266-7100 • KOBFIRE.com 25

Ribbon Cuttings & Grand Openings (June 2024 – September 2024)

Congratulations Halter Landscaping on its grand opening!

The company celebrated with a beer garden, food trucks, a dunk tank and more.

Congratulations Tri-Boba on its ribbon cutting event celebrating officially being open for the season! Those in attendance tried its delicious Boba tea drinks, Asian shave ice and Asian snacks.

Congratulations to the Animal Rescue League of Berks County on the opening of its new Schwegmann Healing Center!

It transformed its old crematorium building into a healing space for pets in need in our community.

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Congratulations Skylight Cuisine Bar on its grand re-opening!

The Latin cuisine restaurant is located at 600 Penn St. in downtown Reading.

Congratulations to Reading Hospital on the opening of a new cardiac catheterization laboratory (cath lab). The lab will help to meet the growing demand for heart procedures in the region and allow for more patients to be diagnosed and treated each day.

Congratulations Reading Coffee Company on the opening of its brand-new full-service café! It serves a variety of freshly roasted coffees, including espresso drinks, pour-over options and cold brew. The menu also includes a selection of delectable pastries, breakfast items, salads and more.

Congratulations to Don Carrick, owner of Studio 413 Photography, on the opening of his new location at 35 N. 6th St., Reading.

Congratulations Renegade Solutions, LLC on the grand opening of its first office location at 2177 New Holland Road, Reading.

Continued on next page > 27

Congratulations SureStay Plus By Best Western Reading North on its grand re-opening!

Congratulations PrimoHoagies on the grand opening of its new location at 945 Hill Ave.! Take advantage of its catering services that allow you to feed anywhere from five to 25 people.

Congratulations Martins Flooring, Inc. on the remodel of its Wyomissing showroom! The showroom was designed as a destination for those shopping flooring options.

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Happy GRCA-aversary!

GRCA is proud to recognize the following members for their loyal membership.

50 years

40 years

Empire Group

Schuylkill Valley School District

Hawk Mountain Sanctuary Association

Olivet Boys & Girls Club of Reading and Berks County 29

In Your Community MAIN STREET PROGRAMS

BOYERTOWN Kick off the holiday season in Boyertown

By Ellen Martignetti, Main Street Manager, Building a Better Boyertown

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he holiday season is quickly approaching, and Boyertown has plenty of activity ahead. The town kicks off the festivities with Small Business Saturday® on Nov. 30, 2024. This day encourages you to spend your dollars locally and support Boyertown’s unique shops, boutiques and restaurants. From handmade crafts to specialty foods and one-of-a-kind gifts, Boyertown’s business owners offer personalized service and have something for everyone on your gift list. Participate in the Shop Small Bingo game while shopping through town, exploring local treasures, and enjoying festive decorations that give the town its holiday charm.

“Chillin’ on Main” held Dec. 7 from 11 a.m. to 4 p.m., brings festive cheer to Boyertown’s main street. Organized by Building a Better Boyertown, the event offers a small-town, family-friendly holiday experience for both locals and visitors. Celebrate the holiday season with Santa and Mrs. Claus, the Grinch and more. There will be plenty of free crafts, games and live entertainment. Help the town say goodnight to its mascot, Bearianne, as she returns to her cave for her winter slumber. It’s a key event in the town’s seasonal celebrations, with an emphasis on creating lasting memories for families. Visit BuildingABetterBoyertown.org for our business directory and event information. CQ

Join us on the following dates:

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HAMBURG Support Local, Women-Owned Businesses in Hamburg

By Lynn Weller, Administrative Assistant, Our Town Foundation

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his holiday season make Hamburg your destination for holiday shopping. Hamburg boasts the small-town nostalgic feel that is perfect for shopping with your friends or family. Come to the downtown Thursday through Sunday for a bite to eat, purchase unique local gifts on your shopping list and then finish the trip with a movie at the historic Hamburg Strand Theater. To top it off, parking in town is free.

From November to December there are several promotions in town to make your trip worthwhile. During Small Business Saturday on Nov. 30, many local shops will have activities, giveaways and specials that you won’t find at other times of year. Participating businesses will have “Shop Local Passports” to complete for great prizes. If you care about supporting small, local businesses, then this is the day to come to town.

Other local shopping promotions include a Small Business Holiday Tour hosted by Lazy Dog Vintage in Hamburg from Nov. 21 to Dec. 5. Several local Hamburg businesses are also participating in the Berks Best Kept Secrets Tour from Nov. 7 to Nov. 23.

While you are in Hamburg, check out the growing list of new women-owned businesses in the downtown. Three ribbon cutting celebrations were recently held to welcome these new businesses and more are anticipated in the future.

providing healing and support services for animals; Wild Sage Plants & Healing, selling charming plants and home décor; and Three Strands Community Center, a gym and community center promoting growth in Faith, Family & Fitness.

The Hamburg community also welcomed the opening of Lagatta Bakery at 5 S. 4th St. Lagatta Bakery opened its doors this summer offering pastries, croissants, stuffed pastries, muffins, coffee, drinks and more. Co-owners Andrea Restrepo and Laura Velez chose Lagatta as their business name as a symbol of women’s empowerment and strength.

The community also celebrated the opening of the Nail Fairy Salon, The Mill on 3rd Street held its grand opening to mark the com- joining the growing list of downtown businesses. The Nail Fairy Salon pletion of its community and business center and celebrate the vision opened at 322B State St. and offers top quality manicures, pedicures and of building owner Erica Mietelski. The Mill on 3rd is a collective of related services. Owner Elizabeth Ramirez expressed her gratitude for businesses housed in a historic multi-floor building at 202 S. 3rd St., all the support and feels very welcomed by the Hamburg community. weaving together a piece of the community to create a space where Our Town Foundation, Hamburg’s community revitalization people gather to connect and grow mentally and physically. Businesses non-profit, is excited for this growth in town and encourages all holiday include: The Smoothie Distillery, offering smoothies, smoothie bowls shoppers to support small and local businesses. Our Town Foundation and other healthy treats; The Vibe: Connect and Thrive, a yoga and works to revitalize, promote and preserve downtown historic Hamburg fitness center; GO Getter Movement Studioz, a studio for fitness, for families and future generations to enjoy. For more information on pole dance, lyra and more; Massage & Wellness Co., offering various Hamburg, visit www.hamburgpa.org. CQ massage and bodywork techniques; The Animal Resource Cooperation, 31

In Your Community continued MAIN STREET PROGRAMS

KUTZTOWN Making connections and moving forward

By Barbara Vogelgesang, Outreach Director, Kutztown Community Partnership

A

Gonzalez originated the role of Nina Rosario in Lin-Manuel Miranda’s Broadway show “In the Heights,” starred as Elphaba in “Wicked” from 2010 to 2011, and played Angelica Schuyler in “Hamilton” from 2016 to 2022.

Start the holidays in Kutztown

The dulcimer queen, Merry Faith Rhoads, will perform on Friday, Dec. 13, at St. Paul’s UCC, 47 S. Whiteoak St., as part of the Kutztown Folk Music Society concert series.

s the first snowflakes begin to fall and festive lights twinkle against the winter sky, Kutztown transforms into a holiday wonderland. Families and friends gather to stroll down Main Street, where cozy shops offer handmade gifts and treats. With events like Small Business Saturday, concerts, craft fairs, Christmas at the Fairgrounds and train rides with Santa, Kutztown invites you to create cherished memories with loved ones, making it the perfect destination for a heartwarming holiday escape.

Small Business Saturday marks the official start of the holiday season in Kutztown. The borough is home to many unique small businesses and restaurants. Visit us on Nov. 30 and browse through the shops to find the perfect gifts for everyone on your list.

Don’t forget to visit Santa at the Strand Theatre, and enjoy a delicious meal or snack at one of the many restaurants.

There is something for every taste! Experience the festive atmosphere, live music and surprise happenings around town.

Christmas at the Fairgrounds Join us on Dec. 7-8 for a festive celebration at the Kutztown Fairgrounds. Get ready for a magical experience filled with holiday cheer. Explore a variety of vendors showcasing unique crafts, gifts, and holiday treats. Christmas at the Fairgrounds will feature delicious food, cozy fire pits, s’mores, Santa and Mrs. Claus, and a special appearance by the Grinch on both days. Enjoy activities like horse-drawn wagon rides, writing letters to Santa and cookie decorating for the kids. Top off your day with cookies and cocoa, making it a wonderful family celebration! Don’t miss out on the fun!

Holiday performances Audiences of all ages can celebrate the holiday season on Friday, Dec. 6, with Broadway star Mandy Gonzalez in “Home for the Holidays.” The performance will feature the KU Choir and Berks Youth Chorus at Kutztown University’s Schaeffer Auditorium.

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A holiday classic returns to the Schaeffer Auditorium stage on Dec. 21-22. Step into a world of enchantment this season with Berks Ballet Theatre’s spectacular production of “The Nutcracker” accompanied by the magnificent Reading Pops Orchestra.

Santa Train Rides Take a trip with the big man in red himself! Santa and Mrs. Claus will be aboard the trains this holiday season, checking in on all the children and ensuring Santa has his list in order. All good children may even receive a candy cane! Trains depart from Kutztown Station on Nov. 30, Dec. 1, 7, 8, 14, 15, 21 and 22 at 10 a.m., noon, 2 p.m. and 4 p.m.

Come celebrate the season in Kutztown! CQ

WEST READING Beer, pretzels and art West Reading has that and more!

By Robin Horman, Owner, LiliBea’s

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ince its creation in 2010, Small Business Saturday has been a movement to encourage customers to consider their local shopping opportunities over big box stores. Headed by American Express, the business owners in West Reading have grabbed this event and charged full steam ahead. Over 95% of these shops and restaurants are family owned, so when you support them, 68% of their revenue is returned back to the local community through taxes, payroll and their support expenditures. Compare that to 43% when shopping national chains and nearly 0% when shopping online.

For this upcoming Small Business Saturday, @visitwestreading will have a Swag Bag giveaway to the first 50 customers. The first five will be Mega Swag Bags with exclusive items from participating West Reading businesses—so it pays to get here early!

The day will kick off at 10 a.m. at the West Reading Community Revitalization Foundation tent located at the corner of 6th and Penn Avenues. Lots of fun and exciting things are in the works for this day to make West Reading THE destination to be! Plans include live music, a raffle basket and new West Reading merchandise. Follow along on Facebook and Instagram @visitwestreading for more updates and to find out more about what your favorite businesses are doing for the day!

Won’t you please join the businesses of West Reading this Nov. 30 for Small Business Saturday?

Remember to shop small, support local. CQ

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Member News: Industry & Community Newsmakers

Congratulations!

The Greater Reading Chamber Alliance’s (GRCA) marketing team of Leah Fassnacht and Audrey Krupiak received two recent awards. Pro Berco named the team its Partner in Success for their feature of Pro Berco in an interactive, digital story. Fassnacht and Krupiak collaborated with Bell Media Group and photographer Lauren A. Little to produce the project. Fassnacht and Krupiak also received the 2024 Marketing Innovation Award from the Pennsylvania Economic Development Association (PEDA) for their talent attraction and retention marketing campaign.

Pro Berco recognized Origlio Beverage as its Partner in Business award for making the dream of employment possible for one of Pro Berco’s consumers.

The Greater Reading Chamber Alliance (GRCA) is thrilled to announce the hire of Dallan Yoh as its new Director of Membership. Within this role, Yoh will be responsible for developing a comprehensive strategy to sustain and increase GRCA’s membership base. Most recently, Yoh served as the Retention Manager for the Reading Royals where he focused on retaining plan holders, prospecting for new clients and creating the Royals365 Membership Program.

For the third consecutive year, Alvernia University earns a coveted 2024 Best National University designation by U.S. News & World Report. This marks the sixth consecutive year that Alvernia is featured among colleges and universities in the top tier of its designation. Within the rankings, the institution received acclaim for social mobility and its Bachelor of Science in nursing program.

East Penn Manufacturing Co. is pleased to announce that the company has been ranked as one of Pennsylvania’s Best-In-State Employers for 2024 by Forbes and Statista. This is the second time the company has been named to the list.

East Penn Manufacturing Co. is pleased to announce the promotion of Alison Snyder to Vice President of Personnel.

Snyder succeeds Robert Harrop who will be retiring after 23 years with East Penn. In her new role, she will be instrumental in overseeing the many functions of the company’s Personnel department including benefits, policies, employee relations, security, training, career development, and recruitment strategies to further position the company for future success.

Unique Pretzel Bakery, Inc., a 103-year-old familyowned and operated national snack industry innovator and the parent company of Unique Snacks, has launched Unique CPG Services, a results-driven account management solution designed to provide brands with a streamlined end-to-end digital and fulfillment solution.

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Member News: Industry & Community Newsmakers continued

Award-winning CPA advisory firm Herbein + Company, Inc. announced that Gary Vickrey, a nationally recognized leadership development and business transition expert, has joined the firm to lead its newest leadership division. With extensive experience advising family-owned businesses and major corporations in various industries, Vickrey brings a diverse perspective to Herbein.

Albright College’s Board of Trustees has appointed Debra Townsley, Ph.D., to a full-year position as interim president.

With more than 40 years of higher education experience, Townsley has filled the roles of president, interim president, academic dean, department chair and business professor at institutions in five states. Specializing in identifying and implementing a strategic vision and plan for longterm institutional success, she is a transformational leader with experience in controlling spending while increasing enrollment and fundraising.

Mid Penn Bank, a whollyowned subsidiary of Mid Penn Bancorp, Inc., is pleased to announce the promotion of Paul Spotts to executive vice president and chief credit officer. In this capacity, Spotts will oversee all aspects of credit risk management, credit policy development, loan approval processes, portfolio management, regulatory compliance, and team leadership. In his new appointment, Spotts will continue to report to Chief Operating Officer Jordan Space. Spotts has been with the Bank since 2021, most recently serving as chief credit administration officer.

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Mid Penn Bank is pleased to announce that Vikram Dasgupta has been hired as senior vice president and treasurer of the Bank. He will focus on strategies incident to interest rate risk, capital, and liquidity management and will report directly to Chief Financial Officer Justin Webb.

Albright College is pleased to announce the appointment of Christine M. Remley, Ph.D., as dean of the School of Educational Innovation. Remley will continue Albright’s longstanding history of educating teachers through a range of deeply experiential programs, which have recently been recognized by Colleges of Distinction. She will lead Albright’s undergraduate and graduate programs in education, the combined 4+1 bachelor’s and master’s degree in education program, and post-graduate certifications in K-12, secondary education and special education PreK-12.

Veteran professor Lisa Wilder, Ph.D., has been appointed dean of the School of Business and Professional Studies at Albright College. Wilder joined the Albright economics faculty in 2001 and has served as chair of the department of Business, Accounting and Economics for three terms.

During her tenure as chair, the department launched new majors in sports management and entertainment management.

Discovery Federal Credit Union proudly hosted a Community Appreciation Month in July, packed with fun-filled events and activities to celebrate and give back to the Berks County community. Throughout the month, the credit union organized a series of events, including Free Ice Cream Day, a Shredding Event and a Hot Dog Day featuring a Prize Wheel. As part of its commitment to supporting local initiatives, Discovery FCU pledged to donate $20 to the Adalyn Rose Foundation for every new checking account or loan opened during July. The community responded with enthusiasm, and by the end of the month, Discovery FCU was able to donate a total of $2,100 to the foundation.

Spotts, Stevens and McCoy, a family-owned and managed, regional engineering firm, welcomes Daniel McBrien, CEM, and Brooklyne Wiley to the team. McBrien joined the Energy and Sustainability Services Department as a Senior Energy Analyst. He will perform utility analysis and benchmarking, energy audits, building operational assessments and tune-ups, solar feasibility studies and energy modeling. Wiley joined the Process and Design Engineering Department as a Graduate Engineer. In this role, she will be involved with all aspects of water and wastewater infrastructure planning, design, construction and treatment, including pumping and piping systems for both new construction and rehabilitation/replacement projects.

Ben Franklin Technology Partners of Northeastern Pennsylvania (Ben Franklin Northeast) has announced two staffing changes within the organization’s portfolio team.

Kimberly Valuntas has been appointed the TechVentures Portfolio Manager. In this role, she will manage the 40+ earlystage companies housed at TechVentures, a 130,000-squarefoot incubator/post-incubator facility located on Lehigh’s Mountaintop Campus in Bethlehem. Marisa Bishop has been appointed the Regional Manager for Greater Reading/ Berks. In this role, she will manage all portfolio companies located in Berks County while establishing and maintaining partnerships with industry groups, economic development organizations, local government and educational institutions.

Award-winning CPA advisory firm Herbein + Company, Inc. is pleased to announce that Kristine (Kris) Bashore has joined the firm as Vice President and Practice Lead on Herbein’s HR consulting team. In this role, Bashore will manage the team’s HR operations and strategy group and focus on strategic planning and project management initiatives centered on human resources, organizational and leadership development and marketing.

Weik Capital Management is pleased to welcome Logan J. Boyer to its investment team as an Assistant Portfolio Manager.

Boyer joined Weik Capital Management as an Assistant Portfolio Manager in June, after graduating magna cum laude from Susquehanna University, where he majored in both Finance and Accounting.

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Member News: Industry & Community Newsmakers continued

Barley Snyder partner Michael J. Crocenzi has been named a “Lawyer of the Year”

by The Best Lawyers in America® in its 31st edition, marking the third consecutive year he has received this recognition.

Crocenzi is a partner in Barley Snyder’s Employment and Litigation practice groups.

With more than three decades of experience, Crocenzi provides his clients with practical solutions for a wide variety of employment issues and helps them develop strategies to avoid or minimize risks.

Award-winning CPA advisory firm Herbein + Company, Inc. is pleased to announce that Ryen Salo has joined the firm as Client Experience Manager.

In her new role at Herbein, Salo will build and nurture long-term relationships with our clients. Her responsibilities will include enhancing current client relationships, resolving issues with agility, developing cross-serving strategies, and maintaining a transparent and conversational client satisfaction program.

Award-winning CPA advisory firm Herbein + Company, Inc. is pleased to announce that James Burke has joined the firm as a Senior HR Consultant in its HR consulting practice.

In his new role, Burke will be instrumental in identifying and engaging potential clients, nurturing relationships — particularly in the financial services industry — and driving the sales process to successful closure.

Additionally, he will provide consultative services to clients within the financial services sector as needed.

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The Berks County Intermediate Unit (BCIU) Board of Directors honored Jay Worrall, President of Helping Harvest, as the recipient of the 2024 BCIU Outstanding Community Partner Award. Worrall joins a distinguished group of past recipients in marking the award’s 10th anniversary. Presented annually by the BCIU, the award recognizes individuals or organizations whose exceptional contributions have significantly impacted the local community and enriched the educational experiences and well-being of the students served.

Reading Bakery Systems (RBS), a world leader in baked snack production systems, has introduced a new 90-degree Laminator for improved cracker production. This innovative design offers a smaller footprint, greater flexibility, and easier sanitation and maintenance. With precise, automatic, and synchronized control of dough sheet length, conveyor speed, and number of laminations, the operator has an efficient and effective process, resulting in consistent, high-quality product.

Berks Community Health Center (BCHC) is proud to announce the hiring of Laura Mattavi as Chief Financial Officer (CFO). Mattavi joins BCHC’s senior leadership team providing leadership in financial management, strategic planning and business development.

Award-winning CPA advisory firm Herbein + Company, Inc. is pleased to announce the appointment of Herbein Partner James Michalak to the newly created role of Chief Operating Officer (COO).

Elected to this pivotal position by the Herbein partnership for a five-year term, Michalak will report directly to Herbein CEO David Stonesifer.

Michalak has held progressive leadership roles at Herbein, most recently serving as Chief Information & Digital Officer, a member of the firm’s executive committee and as the Greater Pittsburgh Partner-in-Charge.

Abilities in Motion (AIM), an organization focused on providing services, support and advocacy to help individuals with disabilities live independent and selfdetermined lives, has hired Christopher Kolb as Assistive Technology and Gaming Manager to run the eSports operations. The AIM Gaming Center features 15 of the latest and greatest gaming stations configured for individual or team play, creating a welcoming and inclusive space for gamers of all abilities to join their peers and compete in the competitive eSports arena.

The Board of Directors of Hospital Central Services, Inc., and its affiliates has shared that Peter Castagna will be retiring at the end of calendar year and that Rami Nemeh, currently Vice President and Chief Operating Officer of the Miller-Keystone Blood Center (MKBC), has been named President & CEO of Hospital Central Services, Inc. and its affiliates including MKBC. He will begin his new role effective Jan. 1, 2025.

The City of Reading is proud to announce the appointment of Jack Gombach as its new Managing Director.

Gombach brings over a decade of experience in public service, government affairs and community engagement, with a proven track record of leadership and strategic innovation. His focus will be on driving growth, enhancing public services, and creating new opportunities for residents and businesses.

Alvernia University is proud to introduce its latest program to enhance economic development in Berks County. The Apprenticeship to Degree Program allows students to earn, learn and intern, forging careers while contributing to the development of the local workforce. This program establishes a dynamic partnership between the university and local industries, small businesses and government entities. Through paid externships and internships, students embark on a journey of professional growth and development.

CQ 39

Member News: New Members & Anniversaries JUNE 15, 2024-OCTOBER 1, 2024

OCTOBER 2024-DECEMBER 2024

New Members

1 Year:

5 Years:

A.J. Blosenski, Inc.

 7 Brew Drive Thru Coffee

 Akzo Nobel Coatings, Inc.

 Achievement House Cyber Charter School

 Steven Bond - Thrivent Financial

 ACNB Bank

 Strunk Media Group

Aloye Computer Enterprises LLC Art Smith and Son Heating and Air Conditioning Inc. Berks County Latino Chamber of Commerce Cargas Systems City Girl Juice

 Amazon  Bent Limb Farm LLC  Berks County Views  Ephrata National Bank

 Mon Balloon by Montse  Moselem Springs Golf Club  Quest Voyager

Governor Mifflin School District Interlace Communications, Inc. Keystone Property & Asset Management KCMSV Investment Kistler O’Brien Fire Protection

Union Sinking Spring Branch  M & T Bank - Exeter  M & T Bank - Reading  M & T Bank - Shillington  M & T Bank - South Heidelberg  M & T Bank - Wyomissing  ServiceMaster Assured Cleaning  Truist - Berkshire Blvd Office  Truist - Kutztown Office  Truist - Reading Office  Truist - Sinking Spring Office  Truist - Temple Office

 Michaelis Costing Systems, LLC

Geo-Technology Associates

 Scorecard LLC  Spartan Properties, LLC  Stonekeep Meadery LLC  TeamLogic IT of Wyomissing, PA  The Cherry on Top LLC  The Victory Bank

Kriebal Culinary Services LLC dba Gourmand Café Catering and Events

 Tinsel & Twig LLC

Lever360

 Workplace Talent Solutions

 Gimont & Associates

30 Years:

 First Commonwealth Federal Credit

 Liberty Taproom

 Quality Pavement, LLC

 DeLux Dental Laboratory, Inc.

 DMH Business Solutions, LLC

 Goodwill Keystone Area

Galen Hall Country Club

 Clarence Sasso Consulting

 C. Malcolm Smith & Company, P.C.

 Garnet Volkswagen & Audi Reading

FeeBite

25 Years:

15 Years:

 Business Owners Trade Alliance  Eric Schultz Remodeling

Family Promise of Berks County

Special Learning, Inc.

 Smoker & Company

 Blakinger Thomas

Deerfoot Vineyards and Winery Eshbach Brothers, LP

 John Paul II Center for

10 Years:

 B2 Bistro + Bar

Creative Fundraising Strategies DeverCare Insurance Group

20 Years:

 Behringer Saws, Inc.

35 Years:  Bulk Chemicals, Inc.  First Commonwealth FCU  Lehigh Valley Business

40 Years:  Olivet Boys & Girls Club

Congratulations!

Interested in becoming a part of the Greater Reading Chamber Alliance?

Contact Dallan Yoh at dyoh@greaterreading.org or 610.898.7775.

 Trish’s Specialty Cheesecakes

Marabella Enterprises Mind Matters Coaching, Counseling & Psychological Associates, LLC Pagoda City Brewing Reading Film Office Security Diligence, LLC Shady Hollow Assisted Riding Small For Small Southern Side Kitchen Spayd’s Outdoor Environments State Hill Craft Cocktails & Kitchen The Inn on Main The Juice Pod West Reading The UPS Store - Wyomissing PA Two Dudes Painting Company United State Department of Veteran Affairs Lebanon Healthcare System Unique Chauffeured Services weKnow Digital WTW Wyomissing Health and Rehabilitation Center

WE ADVANCE WE CONNECT WE ENGAGE WE CHAMPION

WE ARE GREATER TOGETHER Scan to read our Q3 Impact Report>>>

Thank you to our Community Champion GRCA members!

40 G re ate rRe adin gCh am be r.o rg

Boscov’s Department Store, LLC Reading Area Community College Redevelopment Authority of the County of Berks Signal of Eastern PA R.M. Palmer Company

CHAIRMAN’S Chairman’ s Circle CIRCLE

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