Page 1

Greater Reading’s hub for arts, shopping and entertainment Summer 2015

Mural Tours 2015

Art on the Avenue

JUNE 20, 2015

A Great Place for Weddings & Guests


One of America’s Top 200 Salons! Every bride deserves to feel their most beautiful on their special day. Bridal packages available in our salon or on location. Hair Care • Massage Therapy • Advanced Skin Care Nail Care • Waxing • Laser Hair Removal Traditional & Airbrush Makeup • Body Wrapping


A community bank. Funding community projects.

WELCOME //// from the editor

Welcome Summer!

T

Sounds like a good formula to us. Andréa D. Much, Editor Avenues Magazine andrea@hoffpubs.com

Offering a wide variety of business banking services.

his summer, pick up on some good vibrations in our beloved little borough of West Reading. This charming neighborhood nestled next to the bank of the Schuylkill River Trail offers a playground of entertaining activities for those who live, work and play here. Just a bridge ride down Penn Street from downtown Greater Reading is a hub of businesses and cultural arts venues. Locally known as the Penn Corridor, these avenues offer something for everyone. Especially art lovers. Step into any sort of place – whether skateboard shop, tavern, day spa or new world jeweler – and discover the rotating art displays on its small business walls. Art is everywhere! And this is just the place to feel excited and inspired because of it. The community shares a collective desire to support the local arts on such a great level – so you can see why it’s celebrating the 21st annual Art on the Avenue this year! For one day only, the main street of West Reading becomes an area for regional artists to create a four-block street showcase. On June 20th, come to West Reading’s Art on the Ave and enrich all of your senses with art. But – West Reading is for lovers, too! See why many couples make the return home to Reading to plan their big day here. With Penn Avenue being but a small town version of Park Avenue, it isn’t hard to understand why. The area’s best artists, goldsmiths and specialists are gathered here with storefronts and showrooms. While you’re here, dream up the perfect wedding, receive outstanding personalized service from the local experts and enjoy the relaxed pace of planning all along. If you end up in town as a wedding guest – no worries – we have plenty of activities for you to sample while you’re here, also. Like the echoes of a drum circle, the Avenues will be buzzing with vibrations through the end of the summer. Feel its rhythm and move through the Avenues! Explore the Cherry Street mural corridor, wind around corners until you find yourself down at the park and definitely make friends with residents so you can cool off at the pool!

See you on the Avenues!

1-888-238-3330 | www.VISTBank.com Member FDIC

Fig & Will features maternity and children's consignment as well as an array of baby gifts and one-of-a-kind furniture and accessories. Hours: Tuesday-Friday 10am-5pm; Saturday 10am-3pm 520Penn PennAvenue, Avenue,West West Reading Reading 609

610-373-3400 figandwill.com

lovewestreading.org

3


Helpful Arts, Culture & Business Links Art Plus Gallery artplusgallery.org Berks Arts Council berksarts.org Berks Jazz Fest berksjazzfest.com The Gallery Above Penn Square galleryabovepennsquare.com GoggleWorks Center for the Arts goggleworks.org Greater Reading Chamber of Commerce and Industry greaterreadingchamber.org Greater Reading Convention & Visitors Bureau gogreaterreading.com Greater Reading Economic Partnership greaterreading.com RACC - Miller Center for the Arts racc.edu/MillerCenter R/C Reading Movies 11 & IMAX rctheatres.com/loc_reading.asp Reading Downtown Improvement District downtownreading.com Reading Public Museum readingpublicmuseum.org Reading Symphony Orchestra readingsymphony.org Santander Arena (Previously Sovereign Center) santander-arena.com Santander Performing Arts Center (Previously Sovereign Performing Arts Center) santander-arena.com Schuylkill River National & State Heritage Area schuylkillriver.org West Reading Community Revitalization Foundation wrcrf.org West Reading Main Street lovewestreading.org Wyomissing Borough co.berks.pa.us/wyomissing The Yocum Institute for Arts Education institute-of-arts.org

4

Avenues Summer 2015


CONTENTS //// summer 2015

CONTACT INFORMATION Publisher, Tracy Hoffmann Hoffmann Publishing Group, Inc. Design, Kim Lewis 2921 Windmill Road Reading, PA 19608 HoffmannPublishing.com 610.685.0914 Avenues@HoffPubs.com

ADVERTISING 610.685.0914 ext. 1 Sales@HoffPubs.com

BOROUGH BUSINESS

16 IN THE KNOW & ON THE GO

ARTS & CULTURE

6

New & Improved On the Avenues

34 Art Plus Gallery: Summer Features

8

West Reading’s Main Street Program

IN EVERY ISSUE

9

Farmer’s Market Feature: Momma Patel’s

3

West Reading Borough 500 Chestnut Street West Reading, PA 19611 WestReadingBorough.com 610.374.8273

11 A Retailer’s Perspective

WEST READING MAINSTREET PROGRAM

12 The Friends of Reading Hospital

West Reading Community Revitalization Foundation 500 Chestnut Street West Reading, PA 19611 WRCRF.org 610.685.8854

14 West Reading Wine Walks

View the Digital Version of West Reading Avenues online at lovewestreading.org The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All rights reserved. No portion of this publication may be reproduced electronically or in print without the express written permission of the publisher. West Reading Avenues is published quarterly {Spring, Summer, Fall, Winter}.

From the Editor

Are Passionate About Enhancing Community Health and Wellness

ART ON THE AVENUE 16 West Reading’s Art on the Avenue 22 Cherry Street Mural Tour 24 Local Events

22

WEDDINGS 30 Greater West Reading: A Great

Place for Weddings and Guests

lovewestreading.org

5


IN THE KNOW & ON THE GO //// new & improved

New & Improved on the Avenues Change is a good thing! The West Reading business district will attest to that. Whether moving to a new block, creating an addition or expanding upwards, there’s always something new happening on the Avenues. Check out which block a boutique moved to or sample the new restaurant on the scene. The vibrancy of the neighborhood keeps all of the offerings exciting.

NEW ON THE AVENUE

Slim Pickens Café For “crazy delicious” food at a spot where anyone can find a favorite, head to the new Slim Pickens Café. Located on the corner of the 400 block of Penn Avenue, Slim Pickens offers authentic foods that push the limitations of expectation. Chef and owner of this one-man-operation, Justin Violette is serving up creations that include cheesesteak eggrolls, crab pots with crawfish and a breakfast sandwich based on a glazed doughnut. Soups, salads and shrimp tacos are just some of the take-out options to try! The L.O.V.E. Team of West Reading will celebrate the new café with a ribbon cutting ceremony this summer! Follow on Facebook for more event info and specials.

Slim Pickens Café

400 Penn Avenue, West Reading www.facebook.com/SlimPickensCafe

Secrets Bakery, LLC A world of cake baking has arrived on the Avenue. Sharing a passion for baking, husband and wife Curt and Beth Gendler have spent years perfecting and taste-testing Beth’s cake and cupcake recipes. In the beginning, Beth would send treats along to work with Curt to have his quality group of engineer colleagues do what they do best: test products and report back. With folks responding in such positive ways, it was clear to bring this sweet happiness to customers full-time. The Gendlers purchased an existing bakery located at 602 Penn Avenue. Recent renovations include the addition of seating in this storefront world of cake, frosting and coffee. Customers picking up their assorted cupcakes and custom cake orders can shop for greeting cards, small gifts and pens handmade by Curt to complete any special occasion they’re preparing for. Vegan and gluten-free goods are available daily! All of the cakes, confections and treats made at the new Secrets Bakery, LLC have one secret ingredient in common: each and every sweet contains Secret Love. Secret Love is an imaginary spice that the son of the business owners sprinkled on as a clever secret ingredient when making his mom’s morning coffee on Saturday mornings. In its first few years, the profits of Secrets Bakery, LLC were donated to the MS Society. After representatives from the MS Society sampled Beth’s sweet concoctions, she was invited to become the Sweets Sponsor for the local MS Walk. The May 2015 Walk will be Secrets Bakery, LLC’s second sponsorship in which they distribute more than 1000 cupcakes for each walk event. Secrets Bakery, LLC is also partnering with Solude Coffee so that 10% of coffee sales will directly benefit the MS Society. “If you can dream it up, I can probably make it,” says Beth. Among the bakery’s stunning cake and frosting flavors are featured treats, like breakfast cupcakes. Stop in on Sundays during the West Reading Farmer’s Market to sample Maple & Bacon, Cinnamon and Morning Glory, among more! Cake Testing Consultations by appointment only. 6

Avenues Summer 2015

Secrets Bakery, LLC

602 Penn Avenue, West Reading www.secretsbakery.com 610-334-7668


HAPPENING ON THE AVENUES

Ribbon Cutting at Bistro 614 Sunday, June 21st

After a fire destroyed the kitchen of one of West Reading’s beloved restaurants last summer, many of us missed Sunday brunches on the sidewalk and beautifully presented cocktails and entrees since it’s been closed for restorations. After a long-awaited year, a ribbon cutting ceremony will be held in celebration of the grand reopening of Bistro 614. Join the L.O.V.E. Team of West Reading in cheering on this special moment – or better yet, plan on taking a trip to the Avenue for a taste of The Bistro’s legendary fare.

Bistro 614

614 Penn Avenue, West Reading

Onwards and upwards! West Reading’s own brewery, Chatty Monks Brewing Company, has been a local favorite since opening in the summer of 2013. At mid-day, this place packs the pew-style seating and tables while hand-crafted beer recipes flow from the taps. This July, Chatty Monks is expanding to the upstairs level, adding additional seating for 35 with the capacity to hold special/ private functions. Since the brewing system will also be expanded to a three barrel system and the addition of a second bar upstairs, this brings more great beer options for the area.

Chatty Monks Brewing Company

610 Penn Avenue, West Reading www.chattymonks.com

lovewestreading.org

7


IN THE KNOW & ON THE GO //// main street program

West Reading’s Main Street Program

M

ain Street is a comprehensive, community-based approach to revitalizing downtowns and central business districts, which has been applied across the United States since the early ’80s. Pennsylvania Downtown Center (PDC) serves as the official State Coordinating Program for Main Street, while the Pennsylvania Department of Community and Economic Development (DCED) provides funding and management of Main Street in Pennsylvania.

unique shopping opportunities to suit every budget with over 20 restaurants including Middle Eastern, Vietnamese, Italian, French, Chinese, vegetarian, micro-breweries and tavern cuisine. We’re also home to Reading Hospital, the largest employer in the county. Streetscape improvements improve community appearance. Façade grants maintain an aging housing stock. Neighborhood branding and special events build cohesiveness among divergent groups who mingle and discuss shared interests. They share one thing in common: they love and take pride in their community and are willing to work together to make it better. Here neighbors know one another and work together to make the neighborhood a safer, friendlier, and cleaner place.

Here in West Reading, we’ve made ourselves attractive to citizens of the 21st century. West Reading has its own style; it offers choices; it has a cheery look; it’s small-town America; it’s a fun place to play; and it’s the cultural heart of the region. We greet visitors with beauty and romance them with color. Attractively painted homes reinforce the impression of a safe neighborhood where people are friendly and care. Beauty helps make West Reading a retreat from stress. Attention to detail makes our neighborhoods a pleasant experience for residents and visitors. We have over 144

From Allentown Take I-78 West to 222 South towards Reading. Continue on 222 South towards Lebanon/Lancaster. Take 422 East towards Pottstown. Take the Penn Avenue, West Reading, or Penn Street, Reading exit.

READING

OD

YL

42

KI

LL

From Philadelphia

RIV

ER

2

FRAN

KLIN S T

CHER

RY ST

2ND AVE

SPRUCE ST

H

M

MUSEUM RD

7TH AVE

US

3RD A VE

5TH AVE

6TH AVE

PENN AVE

UT ST CHESTN

HU

BU

READING AVE

CHERRY ST

SC

ST

O W ON TT

DELANEY CIRCLE

4TH AVE

VF 8TH AVE

PARK RD

WYOMISSING

ORE SYCAM

VF VF OUTLET H READING HOSPITAL & MEDICAL CENTER NORTH

SCOTTISH RITE CATHEDRAL M READING PUBLIC MUSEUM

8

Avenues Summer 2015

Take I-76 West to the PA Turnpike (toll road 76W). Take 76 West to the Morgantown exit 298. Proceed through the tollbooth to I-176. Continue for approximately 10 miles and take the 422 West exit. Take 422 West to the Penn Street, Reading, or Penn Avenue, West Reading exit.

From Baltimore Take I-95 to Baltimore Beltway (I-695W), then to I-83 North to York, PA. From there take Route 30 East, to Lancaster, then 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street, Reading, or Penn Avenue, West Reading exit.

From Harrisburg

Take the PA Turnpike East to Reading exit 286. Continue on 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street Reading, or Penn Avenue, West Reading exit.


IN THE KNOW & ON THE GO ////

Farmer’s Market Feature:

Momma Patel’s

W

ho doesn’t love Mom’s home cooking? We started Momma Patel’s with three simple principles: share the food we grew up eating with the local community; keep it authentic, healthy and locally source ingredients when possible; utilize the strengths of Berks, Chester and Lancaster counties, and make it affordable.

We spent a year learning recipes for all of our favorite home cooked dishes, hosted two food tastings and researched options on how and where to sell it. Initially, we planned on selling hot food at the Reading Fairgrounds Farmer’s Market and operating a food truck to distribute it. After the year of research it became clear that creating a frozen product was our best option to keep to our original principles. Last year, we operated out of a shared kitchen in Chester County but earlier this year we moved and started cooking at Mi Casa Su Casa in Reading. All the food we sell at the market and festivals is prepared from scratch and the cooking operations are managed by a local Chef named Sean Davies. West Reading Farmer’s Market ended up being a perfect fit for us. We started with two products, Chicken Tikka Masala and Beef Samosas. In just a few short weeks at the market, talking to customers and getting feedback, it was obvious that we needed to expand our menu because of the demand for vegetarian and vegan options. We have plans to expand into another farmer’s market this next year, participate in a few more festivals and hopefully get some of our products on store shelves.

Selling at the market and talking to people in the community has been invaluable and we’re having a great time sharing our food! by Anish & Neil


Reading Hospital

ROAD RUN 1–Mile Fun Run/Fitness Walk - 9 a.m. 10K and 5K Run/Walk - 9:30 a.m.

Sunday, October 18, 2015 ONLINE REGISTRATION ONLY www.readinghealth.org/roadrun For more information, visit www.readinghealth.org/roadrun or call 484-628-HELP (4357).

Tower Sponsor:

10

Avenues Summer 2015


IN THE KNOW & ON THE GO ////

A Retailer’s Perspective:

It’s a Gift!

The Woman’s Exchange of Reading

I

t’s a Gift! run by the Woman’s Exchange captures the essence of gifts that truly give twice. When you shop at this gift store, each purchase can benefit an artisan as well as a local charity. Search the store’s treasures of home decor, items for entertaining, jewelry and other accessories and you’ll find great hostess gifts and pantry items, plus infant’s and children’s clothing, toys, and accessories. While much of the inventory is artisan made, the merchandise is a mix of local and national artisans as well as goods manufactured mostly in the U.S. If you are looking for unique, quality items, It’s a Gift! is the place to shop.

It’s a Gift! is a not for profit gift store run by a board of directors and over 40 volunteers. “Another thing that sets us apart from other stores is that people who are shopping for a gift can also benefit a charity and possibly help an artisan all at the same time,” says Sallie Weaver, President of It’s A Gift! “When you shop at this marvelous store, each purchase benefits the artisans who made the item, as well as the selected charity. For the last three years proceeds from It’s a Gift! have benefited Berks Women in Crisis, a non-profit that raises awareness of domestic and sexual violence and assists victims. In total, It’s a Gift! has contributed to more than thirty local charities over the years. Every July the board of It’s a Gift! decides who their charity partner will be for the following year.” How did a nearly fifty-year-old gem in Berks County remain a “best kept secret” up until two years ago? For starters, a major makeover to the Woman’s Exchange, and the addition to its name – It’s a Gift! – helps customers identify that all of the items in the store are new and of top-quality. “We were known just as the Woman’s Exchange until a few years ago,” says Sallie Weaver. “We added It’s a Gift!” to our name and our sign because we realized it was confusing to people.” Included in the makeover were façade updates that included a new awning and black and white curtains outside, to make it look like the fine boutique gift store that it is.

What is The Woman’s Exchange? The Woman’s Exchange is one of the country’s oldest continuously operating charitable movements, dating back to 1832. At its height in the early 1900s, there were about 200 Woman’s Exchanges nationwide. It’s a Gift! - The Woman’s Exchange of Reading is one of twenty Woman’s Exchanges still in operation today. Sallie Weaver remarks, “Just by shopping our store, customers can play a significant role in helping to keep this bit of history continuing on in Berks County.”

It’s A Gift! The Woman’s Exchange of Reading 720 Penn Avenue, West Reading 610-373-0960 www.itsagift.org

“Many people believed that we were a second-hand shop, when, in fact, we are not,” says Jennifer Rudd Glen, store manager. “We are very upscale, carrying some very recognizable name brands, like Beatriz Ball. Nambé, Table Art and Mariposa. In the infant’s and children’s department are artisan and manufactured toys, as well as other high-quality names such as Apple Park, Magnolia Baby, Bearington Baby, Feltman Brother’s, Gund and many more. Our Christening gowns and apparel are truly special items!

lovewestreading.org

11


IN THE KNOW & ON THE GO ////

The Friends of Reading Hospital Are Passionate About Enhancing Community Health and Wellness

O

ver the past 125 years, generations of dedicated women have volunteered their time and talent with an organization that raises money for projects that improve the health and well-being of people in the Greater Reading area.

It all began in 1890 when a group of ambitious women formed the Ladies Advisory Committee, which was created to raise funds for building projects and patient supplies for the Reading Hospital. This year, the organization — now called The Friends of Reading Hospital — is celebrating its 125th anniversary. The Friends are passionate about improving the quality of healthcare in Berks and the surrounding counties. In 2014, The Friends’ 66 members donated more than 6,000 volunteer hours to raise funds for Reading Health System and community projects. “Our members work tirelessly on projects and programs that help improve health and wellness in our community,” said Sharon Keating, President, The Friends of Reading Hospital. “Our members’ spirit and energy are contagious, and we are proud that so many people in the community benefit from the funds that are raised.” The Friends operate three gift shops in Reading Health System facilities and organize fundraisers, large and small, to support numerous projects in the community. For example, The Friends support HeartSAFE Berks County, which works to improve the survivability of sudden cardiac arrest victims by encouraging citizens 12

Avenues Summer 2015

to get involved and know how to use cardiopulmonary resuscitation (CPR) and automated external defibrillators (AEDs). The Friends have purchased more than 370 AEDs for first responders, schools, and community and business locations.


JUMP

Get a on the Real Estate market With WithG-r-r-reat G-r-r-reatValues ValuesThis ThisSummer Spring Fine Homes & Estates are my specialty, & Extraordinary homes deserve Extraordinary attention. As the premier Realtor in Berks County, I have used my professional eye, marketing savvy, enthusiasm for the business, and my understanding of the process to quickly match buyers and sellers. My sales and marketing skills have made me the most successful agent in Berks County, and I would like to share that success with you. When you are ready to sell or to buy, pick someone who can give you Extraordinary results!

Lisa Tiger

The Friends also raise money for the Partnership for a Healthier Berks County, which aids the hospital in community outreach programs such as Diabetes Management, Berks Urban Gardens, and Farm to Pre-School. They have also provided funding for CenteringPregnancy & CenteringParenting, NICView webcams for Neonatal Intensive Care Unit (NICU) families, Remote Video Interpreting Stations, and McGlinn Cancer Institute Patient Assistance Fund.

LisaTigerHomes.com 610.779.2500 • 610.207.6186 (direct)

Thanks to The Friends’ generosity, Reading Hospital’s NICU is the only one in the region that offers parents the ability to monitor their infants throughout the day and night with the NICView webcam system. The system helps new parents and families bond with their babies — even when they can’t be by their sides. The Friends pour their hearts and souls into organizing major fundraisers such as the Tower Ball gala in March, Garden Party in early June, Tower Golf Classic in August and Reading Hospital Road Run in October. Local residents eagerly anticipate these events. The Garden Party provides an opportunity for children of all ages to enjoy food, activities, games and live entertainment over two days on hospital grounds. In August, more than 100 golfers typically participate in the Tower Golf Classic, and in October, more than 1,200 people run or walk in The Friends’ Reading Hospital Road Run, a 5K and 10K race. The Friends have grown in the 125 years since the Ladies Advisory Committee undertook its first project for Reading Hospital. If you would like more information about joining The Friends, please call 484-628-8477 or email friends@readinghealth.org.

694 Reading Ave, West Reading Cell: 610-914-6792 Office: 610-373-2212

lovewestreading.org

13


IN THE KNOW & ON THE GO ////

The L.O.V.E. Team presents. . .

West Reading Wine Walks

W

est Reading would like to have you wine with us! Register to take a stroll down Penn Avenue during one of West Reading’s Wine Walks and we are certain you’ll enjoy a stroll through some businesses and boutiques you never would’ve imagined!

Sometimes we’re anxious about stepping into a new store with that fear of finding nothing interesting in it at all. How does one escape? Creeping past the peering eyes of the proprietor anxiously awaiting your interest while you wish to beeline for the front door? Not around here! During the West Reading Wine Walks, you and your friends register for a cup to stroll the Avenues and get your “fill” on all the cool boutiques and meet the friendly merchants that own them. Stroll the Avenues for 2-3 hours at a time while store businesses serve up samples of complimentary wines at each of the 10 designated stops. Wine Walks happen in West Reading on a monthly basis – and once in a while, you may come across a Beer Walk here, too! The $10 donation for the West Reading Wine Walk proceeds the L.O.V.E. Team of West Reading. Register to receive an announcement for the next West Reading Wine Walk by emailing gotowestreading@gmail.com.

14

Avenues Summer 2015


IN THE KNOW & ON THE GO ////

The L.O.V.E. Team Leaders. Outpouring.Vitality. Every day.

If you break down the acronym, this is what West Reading’s L.O.V.E. Team stands for on a daily basis. An energetic team of partners in the business neighborhood, the L.O.V.E. Team thrives by supporting the community that includes more than 100 specialty boutiques and restaurants that are owner-operated. They’re also the borough’s self-proclaimed cheerleading team: there to encourage, support and celebrate businesses that add to the special feeling in this town. The L.O.V.E. Team is a non-profit group of business leaders who work hard to promote the borough of West Reading. Throughout the year, members of The L.O.V.E. Team work closely to share and communicate new ideas, encourage and motivate fellow business owners and give back to the community in big ways. Whether they’re organizing a ribbon cutting, fashion show, fundraiser or wine walk, the L.O.V.E. Team is there because they believe in the community. That’s why they’re contributing to the vibrancy of West Reading in big ways. This past spring, The L.O.V.E. Team partnered with Berks Encore to offer a month-long event, March for Meals Through West Reading. They’ve also been a major supporter of local theatre, sponsoring the trolley that brought A Christmas Carol to West Reading during the Holiday Glow Celebration, and “the Bitchin’ 80’s Prom” to the Fred Astaire Dance Studios this spring. Both were in partnership with The Genesius Theatre. One of the biggest events The L.O.V.E. Team presents is the annual Giving Goes Glam fashion show. Included in the fashion show, among raffles and a silent auction, is a variety of restaurant samplings to offer a taste of West Reading. To receive more information about the upcoming Giving Goes Glam fashion show on October 8th, 2015, visit www.gotowestreading.com.

Save the Date: October 8, 2015, 8p.m.

Giving Goes Glam: The L.O.V.E. Team Fashion Show

Visit www.gotowestreading.com

lovewestreading.org

15


Saturday, June 20th from 11 a.m. – 6 p.m. 400-700 blocks Penn Ave., West Reading For more than twenty years, Art on the Avenue has been a summer celebration in West Reading. Traditionally held the third Saturday in June, Art on the Ave invites a variety of artists to the hub of arts and culture in Greater Reading – where main street Penn Avenue becomes a walking showcase of live music, fantastic food, entertaining performances and a celebration of art in every way.

16

Avenues Summer 2015

Photos contributed by Colleen Boyle.


I

t all began when two local artists decided to shake things up after one of Berks County’s infamous “long funky winters.” In 1994, Nancy Seghetti, a mosaic artist with a fabric dyeing and design shop joined forces with Mark Seaman, founder of Earth Rhythms, a shop specializing in hand percussion, collaborating with friends, musicians and sponsors to host an art display on the town’s main street of Penn Avenue.

Long before the Elm Street Project and Main Street programs were in place in this community, there was an organic origin to the art displays that began to set up along the streets for what became simply known as “Art on the Ave.” Ribbons blowing in the branches of the trees beckoned visitors to experience the flair each individual artist and merchant put forth. First, a few hundred people stopped. In the years continuing, more artists travelled to join the event as vendors. Today, Art on the Ave features the area’s most talented artists projecting their work in many mediums – including fine metal work, pottery, hand blown glass, ceramics, fabric artists, soap makers, wood workers and many more unimaginable creations! For the visitors, it’s their once-a-year opportunity to take home at least one treasured item – whether fine art by a favorite or undiscovered artist – or a “make-and-take” item your child makes that day. The 21st annual Art on the Avenue, presented by the West Reading Community Revitalization Foundation, will be celebrated on Saturday, June 20th from 11 a.m. – 6 p.m. With the growing number of small businesses and restaurants in the neighborhood, everyone joins in the celebration – so foodies can also enjoy the specialty creations cooked up by our local chefs and pastry artists! The whole day offers a seamless blend of artsy activities and offerings on every block between the 400700 blocks of Penn Ave. This is one street fest you won’t want to miss!

lovewestreading.org

17


ART ON THE AVENUE

More Activities! Earth Rhythms Drum Circles

Drum circles have been at the heart of Art on the Ave since the dawning of this event twenty years ago. This year, there are three opportunities to try your hand at a community drum circle – or fall in rhythm with the mesmerizing beats in the street. Stop out to Earth Rhythms for a drum circle and they’ll even let you play a drum if you don’t have one of your own. At 5 p.m., a Community Drum Circle sponsored by Earth Rhythms and led by Mark Seaman, the founder of Earth Rhythms, will be held on the Main Stage.

Facepainting for Kids

Teresa Violette has been adorning children’s faces with paint at Art on the Avenue for years! Visit Teresa for a face painting outside of Tina’s Day Spa and Salon at 404 Penn Avenue!

Skateboarding Demos

Never miss a skateboarding demo by Holistic Skateshop! The local store that specializes in these classic wooden toys will be showcasing how owner JD Turner makes his own boards in front of the shop – while skateboarders ride the ramps set up on Tulpehocken Street.

Live Glassblowing

From 12-4 p.m., catch David Dragonfly, owner of Dragonfly Studio and Gallery at 398 Penn Avenue, offering a live glass blowing demonstration!

18

Avenues Summer 2015


Don’t forget to

bring your. . . Skateboard Nat ional Skateboard Day is June 22nd up for the big da ! Gear y by visiting your local skateboard for the necessar y shop wheels and grinda ge. Plus, there w skateboarders jam ill be ming all day on Tu lpehocken Street skateboard demo. at the Yoga Mat Get your Om around the Avenues and the day with a m open orning solstice yo ga session! To ea own down dog: ch their a variety of stud ios for yoga (pila fitness training, te s and too!) are within walking distance the neighborhood ar ou nd . Drum and Hand Percussion Be a part of the beat! W you’re an experie hether nced dr ummer or not, feel the beat dr um circles taking of the place throughout the day. A Comm Drum Circle will clo un ity se the day on the m ain stage at 6th Av enue. Stroller Off-street parking is availab le in blocks surrou Penn Avenue, so nding Art on the Ave is easily accessible no which way you co matter me to town. Brin g the stroller to ro littles ones throug ute the h the make-andtake activities av throughout the da ailable y!

Hashtags What do you #lo Instagram it and veaboutwestreading ? Discover it, hashtag us!

lovewestreading.org

19


ART ON THE AVENUE

Live Music and Entertainment With three stages filled with music and entertainment, you can only imagine what you’ll find happening at Art on the Ave. Discover performances happening throughout the day, with a stage near the Barley Mow Craft Beer House beer garden on the 700 block and a stage on the other side of the skateboarding demo, down by the 400 block near Tina’s Salon and Day Spa.

On the Main Stage. . .

The Main Stage at 6th and Penn Aves, between Say Cheese! and Café Bold, reverberates a true block party scene, featuring big name bands that are drawing thousands more guests to town for the first day of summer:

12 p.m.: The Fallen Troubadours take the main stage and kick off the afternoon

with their jangle rock sound. An indie pop band from Hamburg-Philadelphia area that’s coming off of a four-year hiatus and other big changes, The Fallen Troubadours will set sail for an afternoon of grooves.

1:15 p.m.: Entering Art on the Avenue’s Main Stage NOLA parade style will

be Philadelphia’s premiere funk octet, Swift Technique. Make way for dancing in the streets! This soul extravaganza will heat up the afternoon and electrify the avenue with their authentic sound.

3:00 p.m.: With a new EP on the way and a recent debut at the World Café

Live, you won’t to miss the Philadelphia-area rock outfit, Mason Porter. Regular guests of top venue festivals, Mason Porter lands in our area after spending much of the last year touring from their 2014 release, “Home for the Harvest.”

Between each set: The Ethan Bosco Band will keep the crowd entertained with magical music notes between sets.

Presented by...

West Reading’s Art on the Ave is presented by the West Reading Community Revitalization Foundation. The West Reading Community Revitalization Foundation (WRCRF) is a 501(c)(3) incorporated to sustain economic rejuvenation to property & commerce and promote a sense of community and historic continuity in West Reading. The leaders of the West Reading community believe in providing the tools for residents and business owners to create and maintain the perfect place to play, live, and work. A host of innovative, targeted initiatives enables community members to help themselves while making West Reading even stronger. The Elm Street program helps homeowners build a better community, while the Main Street program offers a wide variety of assistance to business owners. 20

Avenues Summer 2015

The privately-funded Property Acquisition, Rehabilitation, and Resale program performs complete structural overhauls to beautify and modernize existing properties in the neighborhood. For less comprehensive repairs, the Façade Improvement grant is available to homeowners to improve the external appearance of their homes. Simply enjoying a walk through beautiful West Reading will highlight the streetscape improvements and public art programs that contribute to the area’s renowned walkability. Take a few moments to explore just a few of the countless reasons why you’ll Love West Reading! www.lovewestreading.org


Outdoor Dining NOW OPEN!

CHEW CHANT CHILL

WEDNESDAY & THURSDAY: 4PM-10PM FRIDAY & SATURDAY: 11AM-12 MIDNIGHT SUNDAY: 11AM-8PM

610 PENN AVENUE

610-374-8511 • JUDYSONCHERRY.COM

(484) 818-0176

READING, PA 19611

CHATTYMONKS.COM

LUNCH WED-FRI 11:30-2:00PM • DINNER WED-SAT 5-10PM

Are customer service, quality, deadlines and price important to you? They are to us.

A Full Service Commercial Printing Company Since 1936

101 South First Avenue, West Reading, PA 19611 Ph: 610.375.8581 | Fx: 610.375.4102 www.riecksprinting.com | lovewestreading.org

21


ART ON THE AVENUE

West Reading Elm Street presents the

Cherry Street Mural Tour

During West Reading’s Art on the Avenue, the West Reading Elm Street program will be hosting a walking tour of public art in the older residential neighborhood adjacent to Penn Avenue. At 2 p.m., meet Dean L. Rohrbach, Elm Street Manager, and Mike Miller, Berks Community Murals, who will be your tour hosts! Beginning at St. James Church, located on the corner of 7th and Penn, the tour route includes six blocks of cheerful, brightly painted homes among the latest mural installations.

U

ltimately the Cherry Street Mural Corridor will be an outdoor art gallery representing a variety of styles stretching from 4th to 7th Avenue. Three more murals are planned for the Cherry Street Mural Corridor in 2015. Additionally, a completed mural will be installed during the tour so people can see the processes used in their creation.

Many of our existing murals and mosaics pay homage to West Reading in hidden and subtle ways. Others are based on well-known works such as Starry Night by Vincent van Gogh or Marc Chagall’s I and the Village. Tour guides will point out these hidden mosaics and explain obscure mural connections. During the tour, you’ll also pass by blocks of brightly painted brick, trim and accent that was painted on select blocks during the Elm Street program’s Let’s Paint the Town event. Additionally, the tour group will have the opportunity to visit one of the homes Elm Street is fixing up through their Property Acquisition, Rehabilitation and Resell (P.A.R.R.) program that takes blighted properties and turns them into neighborhood assets.

Off the tour path, but for you to find. . . To date, there are completed six murals on the 200 block of Kline Street, otherwise known as the Kline Street Mural Corridor. Featuring the works of area artists Michele Byrne and Daryl Szajek, among the featured artwork are images that depict West Reading landmarks, such as Third and Spruce Café, the Reading Hospital and VF Outlet. . . . We believe public art is important to a community. To compete in the marketplace, neighborhoods need to be unique and distinctive places to live. Details such as murals provide competitive advantages unmatched by suburbs. Public art adds vitality and liveliness to a community. It encourages creativity and engages residents in a civic dialogue about community values. Beauty and design are among the ways we make our neighborhood distinct. Over the years we have completed a number of murals and mosaics in neglected areas previously targeted by graffiti vandals that are now graffiti free. We hope you appreciate and will support our efforts to create an outdoor gallery and stimulating visual arts environment in West Reading.

22

Avenues Summer 2015


Visit www.lovewestreading.org for more information. lovewestreading.org

23


SUMMER ON THE AVENUES //// events

Summer on the

A•V•E•N•U•E•S

Now in Season! West Reading Farmer’s Market

The West Reading Swimming Pool

500 block of Penn Avenue (same side as the West Reading Drug Store) (Sundays from 9 a.m. – 1 p.m. )

(Open every day June 6 – August 30 *August 31 – September 4th pool will be closed and reopen Labor Day)

Walk the West Reading Farmer’s Market on Sunday mornings and see all of the local offerings! This outdoor producer-only market offers one-of-a-kind selections of fresh flower wreaths, artisan baked breads, farm fresh goat cheese, beef and poultry. Shop the organic produce hauled from regional farms of beautiful Berks County and meet the farmers that help produce the harvest! Check the Facebook Page www.Facebook. com/WestReadingFarmersMarket

Summer memories are made of hot pool days and moonlight swims! Memberships are available to borough residents and their guests with daily rates available by visiting www.westreadingborough.com online or calling 610-374-8273. Non-residents are welcome, but pool guests must have a sponsor from a West Reading Borough resident.

2nd Fridays on Penn Ave.

400-700 blocks of Penn Avenue, West Reading (The 2nd Friday of Every Month from 5:30-8:30 p.m.)

2nd Fridays are perfect for date nights, family fun nights or shopping and salon hopping on the Avenues! Between the amazing selection of restaurants and unique array of boutiques, discover signature cocktails and one-of-a-kind finds throughout this strolling neighborhood. Live music fills the air as artists bring their instruments to the sidewalks and 6th Avenue stage. Throughout the year, 2nd Friday inspires a new theme to add to the adventure on the Avenue. Whether it’s a movie night or skateboarding demo, or drum circle. Look for the 2nd Friday logo in participating shop windows for in-store specials and events! For more details about 2nd Friday features, visit www.lovewestreading.org. www.lovewestreading.org

The L.O.V.E. Team presents. . . West Reading Wine Walks (Wednesday, June 3rd from 5:30-8:30 p.m.)

ART PLUS GALLERY Find Fine Art gifts

NEW WORKS BY LOCAL ARTISTS!

from $5.00 to $500.00 604 Penn Avenue West Reading, PA19611 610-375-9122 www.artplusgallery.weebly.com

24

Avenues Winter2014

painting photography sculpture l

l

pottery fabrics jewelry books l

l

l

cards prints and other small items l

11-5pm Wed.- Sat. 10-4pm. Sun

West Reading would like to have you wine with us! Register to take a stroll down Penn Avenue during one of West Reading’s Wine Walks and we are certain you’ll enjoy a stroll through some businesses and boutiques you never would’ve imagined! Register for the next Wine Walk by visiting www.gotowestreading.com. Read more about West Reading’s Wine Walks presented by The L.O.V.E. Team of West Reading on page 14.


SUMMER ON THE AVENUES //// events

Rusted Root with The Wailers

Santander Arena, 700 Penn St., Reading (Thursday, June 4th. Doors Open at 6:30; Show starts at 7:30 p.m.) An energized and poetic night of heavy instrumental jams and percussion is at the Santander Arena when Rusted Root takes stage along with the most legendary band in Jamaican music, The Wailers! For tickets, visit www.ticketmaster.com or call the VF Outlet Box Office at the Santander Arena, 800.745.3000.

RENT!

Performing at Genesius Theatre 153 N. 10th Street, Reading (Opening June 17th and playing through June 27th) The New York Times says, “What makes Rent so wonderful is not its hipness quotient, but its extraordinary spirit of hopeful defiance and humanity.” LJ Fecho is directing this inspiring musical about friends and artists struggling with addiction, poverty, AIDS and most of all, love. See it live on its Wednesday Opening Night and first Friday and Saturday nights. For times and ticket info, visitwww.genesiusdifference.org.

West Reading’s 21st Annual Art on the Ave

(Saturday, June 20th from 11 a.m. – 6 p.m.)

Begin the Summer Solstice with a collective yoga session in downtown West Reading! Bring the family for face-painting, make-and-take art projects and live art demonstrations by nearly 100 artists from all over the region. Pair local food specialties with your favorite beers and enjoy a piña colada out of a fresh coconut while you enjoy live music playing on three different entertainment stages. After a day of artistic festivities on the Avenues, including a public walking tour, the day will close with a community drum circle. For more information, visit www.lovewestreading.com or see page 16.

WWE Live!

Sunday, June 28th from 1 p.m. – 5 p.m. (General Admission). Santander Arena 700 Penn St., Reading www.santander-arena.com WWE returns to Reading! Get up close and personal with Ringside Seats and meet your favorite superstars!

Independence Day Celebration

Wyomissing Neighborhood (nearby West Reading) (Saturday, July 4th at 12 p.m. – 8 p.m.

At 10 a.m., a local parade starts at the 1200 block of Cleveland Ave, weaves around the beautiful Wyomissing neighborhood (Evens & Garfield Avenues, Wyomissing Boulevard). Gather the kids, meet your friends and enjoy a sweet spot to watch the majestic floats parade by. Games and other events will follow the parade when it ends at the historic Stone House. Then, continue the Independence Day Celebration at the West Reading pool. From 12 – 8 p.m., enjoy swimming, games and dancing on the pool deck in the summer sun! Fee is $6 for residents and $12 for non-residents. lovewestreading.org

25


SUMMER ON THE AVENUES //// events Arena Lacrosse League 2015 Summer Showcase

West Reading’s 2nd Annual Car Show

Reading is the first of eleven stops to see the ALL travel coast-tocoast to play in the largest indoor league in the U.S. The showcase tour comes alive downtown beginning on July 6th, when nearly 300 players arrive to play arena lacrosse. All events take place at the Santander Arena. Game time for the showcase is 7 p.m., with doors opening at 6. Autograph session immediately follows the event.Visit www.arenalacrosseleague.com for more information and to register.

Hot Rods, Lowriders and those that keep it classic- we will have all sorts of automobiles out on the Avenue for you to check out up close and personal. Chat with the owners and learn about what makes their ride unique. Muscle to mini will be parked in the 500 and 600 blocks and the street closed so you can see these beauties from all angles!

700 Penn Street, Reading (Saturday, July 11th Game Time is 7 p.m.)

(Saturday, September 5th) www.lovewestreading.com

Hairspray

Performing at Genesius Theatre 153 N. 10th Street, Reading (Opening August 7th and playing through August 16th) In 1962 Baltimore, Maryland, plump teenager Tracy Turnblad’s dream is to dance on The Corny Collins Show, a local TV dance program based on the real-life Buddy Deane Show. When Tracy wins a role on the show, she becomes a celebrity overnight, and meets a colorful array of characters. Directed by Christopher Sperat. For times and ticket info, visit www.genesiusdifference.org.

2015 and

Best Wings Contest

Join us for the VF Outlet Center’s

Spring Food Truck Festival & Best Wings Contest Saturday, June 27 | 11am - 5pm

Who’s Got the

Best Wings Contest

Everyone is welcome to participate! Restaurants, Church Groups, Family, Individual...

Registration Fee: $20

All proceeds benefit the Animal Rescue League of Berks County

To reserve your spot, contact:

Jonnelle Keller 610-208-5416 | Jonnelle_Keller@vfc.com Space available for more Food Trucks! For Rules & Regulations visit www.vfoutletcenter.com

• Executive Ch John Zuwialaef From Double Tree H ilto , will judge o n 3 categori n, Best Taste es: Best “Hot Lip s” Best Origin • The Publi ality cw People’s Cho ill judge on the following ice : In th e case of a

VF OUTLET CENTER Rt. 222 to Rt. 422E, Exit N. Wyomissing Blvd. | Reading, PA (610) 378-0408 | MON-SAT 9:30AM-9PM; SUN 10AM-6PM facebook.com/vfoutletcenter www.vfoutletcenter.com |

26

Avenues Summer 2015

tie, the win ner will be selected fr om a

All proceeds from the Best Wings Contest will benefit the Animal Rescue League of Berks County.

hat.


Berks Country Fest

Presented by Pretzel City Productions, Berks Country Fest offers a diverse assortment of music genres, including country, acoustic rock, Americana, folk, bluegrass, jazz, world and orchestra music. Come out and enjoy this week of great live music, held at various locations around the Penn Corridor. For a full schedule, visit www.berkscountryfest.com.

Insuring

Your Success Because Your Success is Important to Us

Official Kick-Off

Monday, June 15th from 3 – 9:00 p.m. Jimmie Kramer’s Peanut Bar & Restaurant, 332 Penn Street, Reading

Wrap up your work day and stay downtown to catch a live broadcast of WEEU’s Good Afternoon Berks County at Jimmie Kramer’s Peanut Bar. At 6 p.m., the Peanut Bar Banjo Ball and Street Strut performs with the Big Valley Bluegrass Band.

Bluegrass Night

June 19th from 7 – 9:30 p.m. Jimmie Kramer’s Peanut Bar & Restaurant, 332 Penn Street, Reading

Bluegrass night comes to downtown Reading during Berks Country Fest! Find Dave Kline & the Mountain Folk Band entertaining the dining audience as they sample the famous wings and superb sandwiches at Jimmie Kramer’s Peanut Bar!

Common Cords Concert

Saturday, June 20th from 12:00 – 3:00 p.m. 300 Block of Penn Street Parking Lot between Penn and Cherry Streets

BUSINESS INSURANCE Property and Equipment Liability Insurance

Automobile and Truck Fleets Workers Compensation Professional Liability

Group Medical, Disability, and Life

610.376.3959 • Fax: 610.376.2610 1150 Berkshire Boulevard, Wyomissing

www.andersonbrokers.com

Jam to the Common Cords Concert, held in the heart of Reading’s Restaurant Row! An Americana music jam hosted by Robert Hassler, with special musical guests to be announced. Presented by Downtown Reading Improvement District, Reading Parking Authority and Berks Country Fest. Bring a lawn chair!

An Evening of Folk

Saturday, June 20th from 7:30 – 9:30 p.m. Building 24 Live, 1115 Bern Road, Wyomissing

The evening begins with Jordan Bickhart, singer/songwriter from local Wyomissing. At 7:40 p.m., New Spirits take the stage featuring Toni Lynne and Suzie Ernesto on vocals, Craig Schollenberger on guitar and vocals, Carl Belcastro on bass and vocals and Ryan Watts on drums. At 8 p.m., iconic folk singer/songwriter Bill Staines weaves gentle wit and humor into his performances. After Art on the Ave, head to Building 24 to celebrate an Evening of Folk!

Stringin’ & Strummin’ Sunday

Sunday, June 21st from 12:00 – 4:00 p.m. Scottish Rite Cathedral, 310 S. 7th Avenue, West Reading

An exciting afternoon of music closes out Berks Country Fest! Featured line-ups include: Martin Sisters Texas Swing Band, the Celtic Martins, Hannah Violet Trio, Bibi and the Bull, featuring Beatrice Ferreira and Mary Fahl.

lovewestreading.org

27


REACH 100,000+ CONSUMERS IN SOUTHEASTERN PA Advertise in Greater Read ing’s hub for arts, shopping and enterta inmen Summer 2015

Mural Tours 201

t

5

AVENUES is mailed directly to addresses in Berks, Chester, Lancaster, Lebanon, Lehigh, Montgomery and Schuylkill Counties.

entertainment s, shopping and g’s hub for art Greater Readin 5 201 ing Spr

Jazz

Art on the Avenue JUNE 20, 20

15

A Great P Weddings & lace for Guests

Jubilation

For Advertising Information & Opportunities Contact: Alicia Lee Alicia@HoffPubs.com 610.685.0914 ext 210


SUMMER ON THE AVENUES //// events West Reading Summer Basketball League The West Reading Playground Off of Sycamore & Museum Roads near Wyomissing Creek

Also July 30th - The David Smith Memorial Adult League plays Monday – Thursday beginning June 11th at the West Reading Playground and West Reading Elementary for rain date locations.

Sponsored by the Borough of West Reading Park and Recreation Department, the West Reading Summer Basketball League was founded in 1965. See any of the three participating leagues host a ball game on the courts of the West Reading playground this summer! Under the West Reading Summer Basketball League, the Sacramento, CA – Reading, PA Cultural Exchange was established in 1972. The exchange offers the best high school athletes the opportunity to compete against players in Sacramento, CA. Every other year, the West Reading All-Stars travel to Northern California, participating in several basketball tournaments and touring the region. For more info, visit www.westreadingbasketball.com.

Championship Games:

Thursday, June 25th - The Pro Nelson Junior High League (which plays Tuesday – Thursday nights). All games are held at the West Reading Playground with a rain date location at the West Reading Elementary School. Thursday, July 30th - The Ron Krick Memorial High School League plays at the West Reading Playground and the Wyomissing High School as a rain date location.

2015 West Reading All-Stars - (Front Row L to R) Cartier Talford, Jarvay Bolton, Colin Smith, Jake Tempin, Evan Hargrave. (Back Row L to R) Coach Matt Ashcroft, Ben Croft, Christian Sload,Andy Wrobel, Reid Hoff, Jacob Klahr, Coach Adam Ressler. Missing from the photo, Isaac Lutz.

One of the rare times when it’s okay to get her something in an

EXTRA LARGE

Jewelry and Watch Repair 601 Penn Avenue, West Reading • 610-372-0019 Since 1914

www.dillerjewelers.com lovewestreading.org

29


WEDDINGS IN GREATER WEST READING ////

Greater West Reading:

A Great Place for Weddings and Guests

W

hile Greater Reading is well-known for its minor league baseball team and mountain-top Pagoda, and its railroad history and state-of-the-art health care system, it’s also a treasured territory for tying the knot. Consider West Reading a destination to exchange nuptials and we’ll assure you the day trips you take here for dress fittings, cake samplings, florist consultations and tuxedo alterations are personalized, convenient and memorable. And, whether you’re planning a wedding here or staying in the neighborhood for a few nights as a guest, there are just plenty of reasons why you’ll find that this is a beautiful town for a wedding!

Stay and Play

Don’t you hate landing in an area no one has ever heard of, or maybe worse – the uncertainties that anything interesting is just a few steps out the hotel’s main doors? Here, excellent hotels are located within a half mile walking distance to everything. And, by everything, we mean avenues of boutique shopping, one-of-a-kind restaurant cuisines, live music and cultural entertainment the entire length of the Penn Corridor. Hop a shuttle, call an Über or enjoy the walk to find anything you seek within a few short miles.

30

Avenues Summer 2015

From Wyomissing to West Reading and into downtown Reading, the Penn Corridor offers historical and grand venues within walking distance to art galleries, such as the GAPS (Gallery Above Penn Square) and the GoggleWorks for entertainment pairings within a few blocks. Set to open its doors this fall, the Hilton’s DoubleTree four-star hotel, located across from the Santander Arena, will offer more than two hundred suites in the heart of the city!


Houses of the Holy

Berks County is home to a wide variety of church denominations. The beautiful Penn Corridor neighborhoods of Wyomissing, West Reading and the historic downtown Reading present nearly a dozen churches within walking distance to nearly everything, including proximity to fabulous venues for every type of reception! Between ceremony and reception, there are plenty of activities and photographic opportunities throughout the area.

Or have a masterpiece wedding at one of the area’s art destinations! Let the art galleries set a tone of elegance to your wedding décor, or bring in your design team to transform out-of-this-world spaces, like the Neag Planetarium at the Reading Public Museum. Local properties filled with luxurious ambiance offer prestigious style and thousands of flowers and exotic landscaping to provide the perfect panoramic view. Why not book an appointment with an award-winning local photographer to have your engagement or family memories captured at one of the local scenic properties, like Trudy’s Garden or the majestic Victorian mansion at The Villa at St. Elizabeth. Also check out: The Historic Abraham Lincoln Hotel | 100 N. 5th Street, Reading Reading Public Museum | 500 Museum Road, Reading GoggleWorks Center for the Arts | 201 Washington Street, Reading The Villa at St. Elizabeth | 1201 Museum Rd., Reading

Gifts & Entertainment Galore

Everything you could desire for your bridal party – from gifts to entertainment – can be found within walking distance to the hotel and ceremony site. So, if you’re taking day trips to town to scout the selection of personalized gift options for your wedding party, or taking the bridal party for a night out on the town before the big event, there are many specialty boutiques and businesses that offer clever ideas. Why not have a magical garden atmosphere for your bridal shower or send the groomsmen out for a bar crawl from the neighborhood’s own brewery, tavern and bottleshops! Only in West Reading! Bonus: Arriving to town on a dime’s time? You can still find the happy couple a special gift even if you arrive for check-in to your hotel within 24 hours. With life-saver stores like Reading China and Glass at the VF Outlets, It’s a Gift! – The Woman’s Exchange, and The Compleat Baldwin Brass Center, you’ll be able to find wedding gifts at these one-stop-shopping destinations.

Private Parties

Time together is valuable no matter the occasion. Whether rehearsal dinner or any other special occasion, it’s important to have a smooth, remarkable time during the social fare that’s shared. Fortunately, the specialty restaurants on the Avenue offer plenty of spaces for your private parties to gather. Enjoy the intimate setting and own the atmosphere for a few hours. Make memories sharing wine under the small town lights overlooking the main street. These signature touches will be memorable for years to come.

lovewestreading.org

31


Integrative Massage & Reiki Healing Arts Studio Providing a holistic mind~body~spirit approach to wellness from maintaining well being to chronic pain management.

$10 OFF

any one hour session

$25 OFF

any class over $75.00

Integrative Massage & Reiki Healing Arts Studio

Integrative Massage & Reiki Healing Arts Studio

Exp. August 31st, 2015

Exp. August 31st, 2015

Licensed & Nationally Certified in Therapeutic Massage & Bodywork f Massage Therapy f Aromatherapy f Reiki f Crystal Therapy f Taoist Yoga f Classes 632 Penn Avenue West Reading, PA 19611 610-451-9577 www.IntegrativeMassageReiki.com Christina Rossi is approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) as a continuing education Approved Provider. Provider#515. MSG006469

Sweet Samplings

Have a taste-testing adventure on the Avenues! Pop in the locally-owned sweet stops to view elegant custom cake designs and taste sweets that are as delicious as they look! Award-winning bakery artists specialize in award-winning cupcakes, cake design, cake pops, macaroons and more!

Invitation Only

When you have big news, it’s important to make your announcement in the best manner. Allow Sandi and Jona at Taste Buds on the Avenue help design a professional layout that best reflects your important news. As for things like wedding programs, place cards, menus and personalized napkins – Taste Buds on the Avenue has those, too. Just a few doors down is your one-stop-shop for engraving at Awards and More.

Love Blossoms

The perfect design for your flowers is in the eyes and hands of the most trusted florist. Shop the Avenues for fresh ideas in floral arrangements, at a variety of boutiques, each with its own distinct style.

Dancing Shoes

Don’t wind up with two left feet on the biggest day of the year! An award-winning curriculum has been taught at the Fred Astaire Dance Studio since 1947, offering dance lessons in the premiere ballroom dance studio location at the corner of 6th and Penn Avenues. Lessons are offered in both private and group settings, making this a unique gift idea for the couple or the bridal party!

32

Avenues Summer 2015

There are dozens of reasons why West Reading is a beautiful town for a wedding. This up-and-coming small town area offers the best of Berks County all in its cultural hub of shopping, dining and entertainment. Plan your wedding on the Penn Corridor and enjoy this relaxed pace of preparation among the best restaurants and most inspiring boutiques. We can’t wait to celebrate your big day! Advance Wedding Planning For the Bride, Bridesmaids and Mothers v Check into the Courtyard Marriott Friday late day v Hit the VF Outlets for some quick shopping v Grab dinner and drinks with music at VIVA v Finish the evening with some great wines and conversation at Winedown Cafe and Wine Bar v Begin Saturday with a European breakfast at Taste of Crepes v Walk to the florist to discuss pricing v Stop by Bella Jules, Jan Rae, SHE and others to shop of accessories and dresses v Head to Lilibea’s to find the perfect bra or intimates for the big day – or perfect swimsuit for your honeymoon! v Get a coffee boost and head to your cake consultation and sampling at Secrets Bakery or A Well Dressed Cake v Break for lunch at Say Cheese! v Head down the block to your bridal updo hair style trial and mani/pedi at United Artists or Tina’s Salon v Pop into Awards and More / Initials Only to discuss personal customizations for wedding invitations. v Enjoy dinner and an outdoor cocktail at The Third & Spruce v Wrap the night with a show at Santander Arena or Building 24 Day Before Wedding For The Groom and Groomsmen Check into the Candlewood Suites Friday afternoon v Go for a run on the scenic Thun Trail along the Schuylkill River v Grab a shower then head to the West Reading Tavern for dinner v Hop over to The Distilled Whiskey Room for tastings v Finish the night with some craft brews at Brewer’s Bar and Grill…and you never had to get in a car!!! v

Suggestions for Out-of-town Guests Stay at one of the area hotels where you can walk the Avenues before the wedding and between the wedding and ceremony.


FULL SERVICE PHOTOGRAPHIC STUDIO & DIGITAL PRINT LAB

Make Time Stand Still To Enjoy The Moment

A London Blue Wedding

Weddings Family Children Senior Grads Pet Portraiture

Who gets married in a jewelry store? Why, two jewelry store owners, of course. Tim and Stacy Gallagher, of London Blue Jewelers, decided to get married 3 ½ years ago in their store on Penn Avenue. They were married by The Honorable Linda Ludgate on November 23, 2011. The jewelry store seemed like a fitting venue for Tim and Stacy to get married, since that is exactly where they have helped hundreds of couples find the perfect ring to capture the emotion of the initial engagement and then later on, helping those same couples find the perfect wedding bands to symbolize the couple’s commitment to each other for a lifetime.

610.376.0379

DaveZerbeStudio.com 1135 N. 5th St., Reading, PA 19601 Member Of The Greater Reading Chamber Of Commerce.

Commercial Photography Division for Commercial Ad Photography, Executive & Publicity Portraits.

Judge Ludgate was the perfect person to marry the couple, since she knew both for many years. Since it is a crazy time of year for the Gallaghers and London Blue Jewelers, they opted to have a wedding reception around New Year’s when all of the families were available to celebrate. One thing is for certain, Tim and Stacy remember that day fondly every morning when they walk into London Blue Jewelers and see the spot where they got married and where so many other couples have started their lives together.

Nobody Does “I Do” Like London Blue

Nobody Does "I Do" Like London Blue 639 PENN AVENUE, WEST READING, PA 610-378-1111 LONDONBLUEJEWELERS.COM

Nobody Does "I Do" Like London Blue lovewestreading.org

33


ARTS & CULTURE ////

Summer Features by Judy Ballinger

Meet the Artist: Mary Burke, Oil painter Born and raised in Ireland, Mary had an artistic childhood, always involved in creating art, especially drawing and painting. She earned honors in printmaking at Crawford College of Art in Cork, Ireland, developing a style of etching overlaid with collage. She says her work was abstract, but that “abstraction leads to landscape.” In 1982, Mary moved to the USA with her American husband, and began to study for an art education degree at Rhode Island School of Design. But they moved again, this time to PA, where preoccupation with church work and raising three children in a new community cut off her personal art practice. Although she benefited in the exploration of different media as an art teacher at Conestoga Christian School, class prep didn’t allow much time for her own art. Mary took up drawing as a private activity. Finally, in 2010, she started to paint again, taking lessons with Bruce Becker.

34

Avenues Summer 2015

At Warehouse Studios, Mary fell in love with oil painting. Now she admires old masters and enjoys painting realistically. Seeing the extra-ordinary in the ordinary, her subjects are often everyday objects. She finds joy in the simplicity of daily life. Mary “desires to have people see the ordinary in an entirely different light.” Recently, she has begun experimentation with watercolor to express ideas through a different creative process. Mary observes she is a far different artist now than she was in Ireland. Meet the Artist, 2nd Friday Reception, June 12. 5-8pm. Art Plus Gallery, 604 Penn Avenue Exhibit continues through June. Art Plus Gallery 604 Penn Avenue Wednesday-Saturday 11-5pm, Sunday10-4pm.


GROWING YOUR BUSINESS? CONNECT WITH US.

We’re Greater Reading Economic Partnership. Here to help you overcome the business challenges that keep you up at night. Whether it’s managing rapid growth or finding new office space, we’ll connect you to the right people from our extensive network of resources to keep your business moving in the right direction. All so you can achieve Greater things. Contact us today. Our service is free and we’re just a call or click away. Financing

Legal Help

Training

Business Development

(610) 376.4237 GreaterReading.com

Property Listings

Data & Research

West Reading Avenues Summer 2015  
West Reading Avenues Summer 2015