West Reading Avenues Spring 2014

Greater Reading’s hub for arts, shopping and entertainment Spring 2014

Jazz Up Your Tastebuds!

Dining Out in West Reading

at the 2 014 Boscov’s Berks Jazz Fest

Salon & Spa Gift Cards for Any Dollar Amount Pamper Packages with Catered Lunch & Gift Ideas for Any Occasion Hair Care • Massage Therapy • Advanced Skin Care • Nail Care Waxing • Laser Hair Removal • Bridal Packages Traditional & Airbrush Makeup • Body Wrapping

Honored to be part of West Reading • Established 1987

unitedartistssalon.com 299 Penn Avenue West Reading, PA Phone – 610.376.8481

Mon. – Thurs. 9 AM – 9 PM Friday 9 AM – 6 PM Saturday 9 AM – 4 PM (open at 8 A.M. Sat. for bridal parties) Closed Sunday

WELCOME //// from the editor

Andréa D. Much, Editor Avenues Magazine andrea@hoffpubs.com

T

his season, we invite you to West Reading for a taste of jazz and take note of the diverse cuisines all within the borough! As one of the largest, most comprehensive festivals in the country, Boscov’s Berks Jazz Fest, kicks off in its 24th season this spring, you’ll find echoes of live jazz melodies in great venues throughout the greater Penn Corridor and West Reading. With over 120 contemporary jazz, blues, R&B and world music artists performing, this event certainly gives steam to this old railroad town.

While in town, catch the 2012 Kelly Cup winners, the Reading Royals hockey team, on the ice at the downtown Santander Arena, or see a world-class exhibit at the Reading Public Museum. In this issue, we’ll dish out details about pairing jazz festivities and savory dishes at the many restaurants right here in West Reading. We’ll give you the inside scoop on the sophisticated flavors and variety of cuisines plus a tour of West Reading’s Jazz Fest venues.

Mike Roush Photography

See how this fantastic small town flair is inviting to many new entrepreneurs looking to the Avenues of West Reading for their business growth—whether as a vendor at the West Reading Farmers’ Market or expanding a current business in the borough. Be sure to come out during Jazz on the Avenue on March 29th and experience a community flashback to the roaring Jazz Age!

Greater

Reading’s

hub for arts , shopping Spring 201 4

Jazz Up

and enterta inm

ent

Yo

ur Tasteb Dining Ou uds! t in West Reading

at the 201 4 Boscov ’s

Berks Jaz z Fest

See you on the Avenues!

lovewestreading.org

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Helpful Arts, Culture & Business Links Art Plus Gallery artplusgallery.org Berks Arts Council berksarts.org Berks Jazz Fest berksjazzfest.com The Gallery Above Penn Square galleryabovepennsquare.com GoggleWorks Center for the Arts goggleworks.org Greater Reading Chamber of Commerce and Industry greaterreadingchamber.org Greater Reading Convention & Visitors Bureau gogreaterreading.com

601 Penn Ave. • West Reading 610.372.0019

Greater Reading Economic Partnership greaterreading.com RACC - Miller Center for the Arts racc.edu/MillerCenter R/C Reading Movies 11 & IMAX rctheatres.com/loc_reading.asp

Insuring

Your Success Because Your Success is Important to Us

BUSINESS INSURANCE Property and Equipment

Reading Downtown Improvement District downtownreading.com Reading Public Museum readingpublicmuseum.org Reading Symphony Orchestra readingsymphony.org Santander Arena (Previously Sovereign Center) santander-arena.com Santander Performing Arts Center (Previously Sovereign Performing Arts Center) santander-arena.com

Liability Insurance

Schuylkill River National & State Heritage Area schuylkillriver.org

Workers Compensation

West Reading Community Revitalization Foundation wrcrf.org

Automobile and Truck Fleets Professional Liability

Group Medical, Disability, and Life

West Reading Main Street lovewestreading.org Wyomissing Borough co.berks.pa.us/wyomissing

610.376.3959 • Fax: 610.376.2610 1150 Berkshire Boulevard, Wyomissing

www.andersonbrokers.com

4

Avenues Spring 2014

The Yocum Institute for Arts Education institute-of-arts.org

CONTENTS //// spring 2014

IN THE KNOW & ON THE GO

CONTACT INFORMATION Publisher, Tracy Hoffmann Hoffmann Publishing Group, Inc. Design, Brittany Fry 2129 Windmill Road Reading, PA 19608 HoffmannPublishing.com 610.685.0914 Avenues@HoffPubs.com

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Penn Corridor, The Heart of Greater Reading

8

New & Improved On the Avenues

Jazz Itineraries

22

10 Parking in West Reading 11 Stay & Play 13 Create Your Own

Second Friday Celebration On Penn Avenue

WEST READING ELM STREET

ADVERTISING 610.685.0914 ext. 1 Sales@HoffPubs.com

16 People Power Makes the Difference

BOROUGH BUSINESS West Reading Borough 500 Chestnut Street West Reading, PA 19611 WestReadingBorough.com 610.374.8273

WEST READING FARMERS’ MARKET

WINTER BLUES

18 Simply Grown. Simply Made.

22 Jazz Itineraries

Simply Go.

23 Sights & Sounds

WEST READING MAINSTREET PROGRAM West Reading Community Revitalization Foundation 500 Chestnut Street West Reading, PA 19611 WRCRF.org 610.685.8854

At the Reading Public Museum

23 Jazz on the Avenue 24 Penn Corridor Jazz Fest Events & Venues

TASTE WEST READING

View the Digital Version of West Reading Avenues online at lovewestreading.org

26 Taste of West Reading 30 Restaurant Guide

The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All rights reserved. No portion of this publication may be reproduced electronically or in print without the express written permission of the publisher.

West Reading Avenues is published quarterly {Spring, Summer, Fall, Winter}.

ON THE COVER Chef and Proprietor of Papillon Brasserie, Philip-Georges Davis, center, and friends.

The Very Best of Berks Jazz Fest Penn Corridor Venues

26 Taste of West Reading

ARTS & CULTURE 35 Art Plus Gallery Features; Nan Morrissey Sculptures

36 20th Annual Art on the Avenues

IN EVERY ISSUE 3 From the Editor 14 Upcoming Events

COVER PHOTO Shawn Rutkowski Photography

lovewestreading.org

5

It all starts with the

perfect dress...

Bra Sized Swim from D-H cups Arriving April 1st

...Special Occasion...sportswear

accessories

700 Penn Ave., West Reading bellajulesboutique.com 610.208.0600

613 Penn Ave. West Reading PA /// 610.685.6685 /// lilibeas.com

Ask us about Catering!

• Cocktail Parties • Bridal Showers • Rehearsal Dinners

• Birthday Parties • Wedding Receptions • Off Premise Catering

421 PENN AVE., WEST READING

610.376.1155

Authentic Cuisine of Southern Italy 6

Avenues Spring 2014

gnaristorante.com Closed Monday

IN THE KNOW & ON THE GO ////

Mike Roush Photography

The Heart of Greater Reading

Shawn Rutkowski Photography

W

hether looking for a night out, a day trip or an extended stay, make plans to spend time in West Reading and the extended Penn Corridor of Greater Reading, PA. There’s always something to see or do, with abundant choices for food and drink, shopping, cultural events, entertainment and the everyday chores.

Spring is a great time to explore the latest fashion trends as you prepare for the new season. Think prom gowns and cocktail dresses for the many upcoming events in your life and you’ll be right at home with Bella Jules, or get a jump on summer romance with intimate apparel and swimsuit shopping at Lilibea’s.

Need some new footwear that says it’s time to get active again? Say hello to our friends at A Running Start. Or, maybe a little me-time is just the ticket! Consider a day spa experience at United Artists Salon & Spa or Tina’s Salon & Day Spa, or look at some health and wellness items and options at Aurum Holistic Skincare or Every Body Pilates.

Searching for a unique gift or personal

treat? Look no further than the finest of jewelers at Charles Hutcheson, William Diller or Justin Bortz for the most exquisite or exotic tastes, and don’t forget to include It’s A Gift, The Woman’s Exchange of Reading for more offerings.

Of course, maybe Spring has you thinking more about the outdoors and exercise.

The Penn Corridor gives you miles of pedestrian-friendly, walkable streets with more than 150 shops and restaurants, a world-class arboretum, and access to some of the area’s best trails for running, walking or biking.

Visit West Reading and the Penn Corridor today and experience the best of Greater Reading’s hub for arts, shopping and entertainment. lovewestreading.org

7

IN THE KNOW & ON THE GO //// new & improved

New & Improved on the Avenues New places are a chance for new, small business and restaurant owners to showcase their creativity and innovation in service to the area. We’ve selected a few that you may wish to explore.

Nonno Alby’s

Handcrafted Wood Oven Pizza 701 Penn Avenue, West Reading 610.376.1011 *Gluten-free pizza

The West Reading Avenues is proud to welcome its newest restaurant, Nonno Alby’s Wood Oven Pizza, at 701 Penn Avenue, that, by all accounts, is a second generation tribute to a restaurant family, Albino (Alby) and Lina Grande, founders and owners of GNA Ristorante and Pizzeria, located in the 400 block of Penn Avenue.

Nonno Alby’s was opened by Alby and Lina’s three children, Benjamin, Massimo and Tina Grande-Cirandine, as a tribute to their father, Alby. The new restaurant has even opened in the same location where the patriarchs established their original GNA Ristorante.

The concept for this new, specialized restaurant grew out of their childhood memories visiting their grandparents in Calabria, Italy. They had always enjoyed the gourmet, brick oven pizzas made with the freshest ingredients.

Their new venture will follow this simple Italian philosophy.

Beautiful four-cheese pizzas. Satisfying gourmet burgers. Fresh ingredients in jumbo sizes baked on dough that cooks into a thin crust by the heat of the flames in a brick oven. Their brick

oven was designed in Italy, to be fashioned after the brick ovens of Calabria, assembled in California, transported once again to West Reading, and reassembled in Nonno Alby’s.

Visit Nonno Alby’s to enjoy pizza, sandwiches and specialty Italian favorites for lunch and dinner.

Their finely-tuned menu includes something for the entire family.

Bring your friends together for a great meal and BYOB, or take a seat at the hightop bar and see what comes out of the oven!

It’s a Gift— The Woman’s Exchange of Reading If you’re looking for a unique hostess gift, home décor item or select artisanal fashions, you may wish to visit It’s a Gift.

Conveniently located in the 700 block of Penn Avenue, this non-profit gift shop recently underwent a transformation that included name update, interior make-over and inventory. The shop carries unique American-handmade goods to support artisans across the United States, and support local charities.

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Avenues Spring 2014

Every•Body Pilates When it’s time for body work you may need to look no further than Every-Body Pilates. Recently relocated to the 600 block of Penn Avenue, above The Compleat Baldwin Brass Center, this studio is ideal for a midday workout before or after shopping or refreshments on the Avenues.

FOR SERIOUS AND

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ALLISON

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BusinessCORE STRENGTH Manageme FOR THE SLOPES nt: The Nuts

& Bolts of Running a Business

Hoffmann Publishing Group is the regional leader in print and digital niche publishing.

Our publications Barley Mow Craft Beer House deliver targeted marketing opportunities directly to the In the mood to see a huge selection of craft beers? Visit key decision makers of the new Barley Mow Craft Beer House in the 600 block Gideon turn Berks County’s professional, s 50 of Penn Avenue!

Which brings a whole new experience business and community in craft beer to the Greater Reading area. We invite you organizations.

2

n

NOT SO SERIOUS BERKS COUNT Y FITNESS ENTHUS IASTS

MSDS Program in Transition...

Are You Prepared?

MAGAZINE

Forethought & training makes better managers

Transform your floors into a functional piece of art

Greater Reading Young Professionals

m

g by:

WINTE R

2013

How the Berk Bar Led the s Local Resp onse to This Land Decision mark

to explore U.S. craft breweries in the sophisticated environment of the Barley Mow Craft Beer House. This unique establishment opened its doors in March 2014.

PJ & the General

Keeping an Eye on "Skiers"

Publishing Group HoffmannPublishing.com heather@hoffmannpublishing.com 610.685.0914 x 203 I Reading, PA

COME GET “FIT” AT

A RUNNING START! Are you tired of the limited knowledge base, inconsistent service, and overall atmosphere of a Big-Box store?

Are you in search for the personalized, hands-on experience that you deserve when shopping for your walking, running, and fitness needs? Look no further. All of our products are tried and tested by our staff!

We stand behind our sales.

At A Running Start, you will experience passion, energy, and enthusiasm like none other, all of which happens daily at your local running specialty store!

705 Penn Avenue, West Reading 610.320.9097 | arunningstart.biz M-W: 10am-6pm; Thurs: 10am-8pm; Fri-Sat: 10am-6pm; Sun: 11pm-4pm

fitness Berks

31

lovewestreading.org

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From Allentown

IN THE KNOW & ON THE GO //// parking

Take I-78 West to 222 South towards Reading. Continue on 222 South towards Lebanon/Lancaster. Take 422 East towards Pottstown. Take the Penn Avenue, West Reading, or Penn Street, Reading exit.

Parking in West Reading

From Philadelphia

I

f traveling to West Reading by car, you’ll need to know the best places to park. There’s on-street parking and surface lot parking within the borough and just beyond the borders. Street parking on the main thoroughfare, Penn Avenue, and the perpendicular avenues is enforced with a two-hour parking limit. It’s free, term-limit parking designed to provide easy store and restaurant access to short-term visitors.

Although street parking on Penn Avenue fills up quickly, the streets that run parallel (i.e.

Franklin St. and Spruce St.) are usually a safe bet to find a spot. And, remember, it doesn’t matter how far away you park because everything is accessible with a short walk. Surface lots are at 5th & Penn Avenues, in the heart of the borough, and 8th & Penn Avenues, which is conveniently located next to the world-famous VF Outlet Center. Perhaps you’ll start your day shopping there. Finally, many stores and service providers have off-street parking for patrons, conveniently located behind or adjacent to their locations.

Take I-76 West to the PA Turnpike (toll road 76W). Take 76 West to the Morgantown exit 298. Proceed through the tollbooth to I-176.

Continue for approximately 10 miles and take the 422 West exit. Take 422 West to the Penn Street, Reading, or Penn Avenue, West Reading exit.

From Baltimore Take I-95 to Baltimore Beltway (I-695W), then to I-83 North to York, PA. From there take Route 30 East, to Lancaster, then 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street, Reading, or Penn Avenue, West Reading exit.

From Harrisburg

Take the PA Turnpike East to Reading exit 286. Continue on 222 North to Reading. Merge on to 422 East towards Pottstown.

Take the Penn Street Reading, or Penn Avenue, West Reading exit.

WYOMISSING

VF

H

M

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Avenues Spring 2014

4TH AVE

5TH AVE

SPRUCE ST

CHERRY

FRANKL

IN ST

SYCAMORE

MUSEUM RD

7TH AVE

CHESTNUT ST

KILL

NORTH RIVE

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VF VF OUTLET

2ND AVE

PENN AVE

6TH AVE

CHERRY ST

3RD AVE

BU

READING AVE

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8TH AVE

PARK RD

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READING

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READING HOSPITAL & MEDICAL CENTER SCOTTISH RITE CATHEDRAL

M READING PUBLIC MUSEUM

C

oming to West Reading for the Jazz Fest or one of many more opportunities to explore the area? Consider lodging within walking distance to the many shops, restaurants and entertainment venues within West Reading along the Penn Corridor.

Located at the west end of Penn Avenue, across from the VF Outlets, Courtyard by Marriott offers modern touches within its lobby where guests can mingle, relax and stay productive. The thoughtfully appointed guest rooms offer a perfect place to work, relax, and recharge. You can even kick up your feet between events in their bar and lounge area, indoor pool, fitness center or by the outdoor patio firepit. The hotel serves breakfast, dinner and beverage options in The Bistro Restaurant, or visit the Bistro Bar where you can unwind with a complete selection of adult beverages. Come enjoy the day and experience the refreshing Courtyard

by Marriott Reading/Wyomissing hotel!

If staying on the east end of the Avenue, you might wish to consider Candlewood Suites. Enjoy a suite stay that includes free Wi-Fi access, spacious work areas, and a convenient on-site laundry area for longer stays.

Be Inspired!

Providing display and sales of various media by 25 local artists and artisans.

Art Plus Gallery 604 Penn Ave., West Reading, PA 19604 | 610.375.9122 www.artplusgallery.weebly.com

Guest artist for March–April Charlene Jobe

Oil Painting

lovewestreading.org

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Construction Loans One loan - with one closing and fewer fees - does it all from start to finish and with up to 95% financing.

Contact a VIST Bank Mortgage Representative today.

Toll Free: 1-866-466-3601 or Local: 610-603-7636.

Member FDIC

www.VISTBank.com

All loans subject to credit approval and income qualifying guidelines

Care Reform offers an opportunity for “Health employers to rethink how health care benefits should be designed and delivered. ” – Mark Kunkle

We’re experts at benefits consulting.

We’ll perform a Health Care Reform Readiness Analysis for your organization.

• We’ll review your existing benefit programs and determine which will be affected by the health care reform provisions now and in the future.

• We’ll determine the financial impact of healthcare reform to your organization.

We’ll steer you in the right direction and help you implement your company’s health care reform strategy.

There will be dramatic changes in the future of the employee benefits landscape.

Is your company prepared and complying with new regulations? What do you need to know? What plan do you have in place? Are you heading in the right direction?

Contact us today. We’ve gained the confidence of over 450 local employers.

12

Avenues Spring 2014

610-685-1790 | www.pkbenefits.com | 999 Berkshire Blvd., Wyomissing

LEADERSHIP | SUPPORT | SOLUTIONS

IN THE KNOW & ON THE GO //// second friday

Create Your Own

Friday Celebration

5–8 pm

on penn Avenue

/// Penn Avenue, West Reading

D

iscover Greater Reading’s main street of arts and entertainment during Second Fridays on Penn!

Each month, West Reading merchants showcase the eclectic feel of this vibrant community by offering fun surprises and specials during extended evening store hours, with most businesses staying open until 8 pm. Gather your friends and family and kick off your weekend with us on Penn Avenue! Stretch your stroll around the corners of Penn Avenue and into the West Reading Elm Street Project neighborhoods that show off the borough’s streetscape improvements, including Let’s Paint the Town and the Earth Day Clean Up campaigns.

Blooming flowers bursting from the sidewalk’s oversized flower pots and the creative aesthetics of the avenues will entice visitors as they stroll from cupcake shop to art galleries, sampling local beer and wine and a wide variety of cuisines all within this neighborhood hub. Extend your afternoon and stay the evening with us—or at least for dinner and drinks!

Each month will feature fun surprises and as the weather warms, live music will echo around the blocks of 6th and Penn.

See why Second Friday is a great time to experience the community of West Reading.

Mark your calendars—it’s the highlight of the community every month!

lovewestreading.org

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IN THE KNOW & ON THE GO //// events

Thursday, March 20th

Friday, April 4th

Thursday, April 10th

Spring Begins

Jazz Under the Stars

Disney on Ice: Princesses & Heroes

Arboretum at the Reading Public Museum

500 Museum Rd., Reading 19611

Neag Planetarium at the Reading Public Museum

Saturday, March 22nd

4:30–6:30 500 Museum Rd., Reading 19611

Reading Symphony Orchestra Santander Performing Arts Center

Saturday, April 5th

8pm 136 N. 6th St., Reading 19601

Jack & the Beanstalk: an Opera

Tuesday, March 25th Brit Floyd

Yocum Institute for Arts Education

Santander Performing Arts Center

8 pm 136 N. 6th St., Reading 19601

Dave Postmontier Trio with appearance by special guest star

English folktale operetta for children Saturdays, April 5th–19th 10 am 1100 Belmont Ave., Wyomissing 19610

Amazing instructors, Beautiful studios.

every body

PILATES Whether you are an athlete, a beginner, recovering from an injury, or simply seeking a longer, leaner body – we warmly invite you to see how Fletcher Pilates can change your life.

To learn more, call, click, or visit us today!

629 Penn Avenue Rear Entrance

West Reading, PA

610.509.5141

(parking and entrance in rear, off of Court Street)

104B Shubert Drive

Downingtown, PA

610.269.6959

www.everybody-pilates.com 14

Avenues Spring 2014

Santander Arena

April 10th–13th, showtimes vary 7th & Penn St., Reading 19601 Relive the magic and fun of your favorite Disney movies in a whole new way! Disney on Ice combines the classic characters, music, and stories you love from nearly a century of Disney magic, and turns them into an eye-popping ice show that will entertain and amaze the entire family.

Friday, April 11th

Saturday, April 12th

Kathleen Madigan

Bravo Broadway!

7:30 pm 136 N. 6th St., Reading 19601

Santander Performing Arts Center

Santander Performing Arts Center

with the Reading Symphony Orchestra

8pm April 12th & 26th 136 N. 6th St., Reading 19601

Saturday, April 19th Earth Day Clean Up in West Reading

8:30am S. 2ⁿd Ave. & Chestnut St., West Reading 19611

Sunday, April 20th Easter at the Museum

Reading Public Museum

500 Museum Rd., Reading 19611

Friday, May 16th Scooby Doo Live!

Santander Performing Arts Center

7pm 136 N. 6th St., Reading 19601

Saturday, May 17th Armed Forces Day Parade 1 pm–3 pm

Book your stay now!

CandlewoodSuites.com/Readingpa

The oldest Armed Forces Day Parade in the nation! Armed Forces Day is an opportunity to express pride in our Community and our Country.

We also want to reaffirm those values that made our nation the greatest in history and our armed forces the finest in the world! The parade continues to consist of military units, bands, color guards, veterans groups, drill teams, floats, and patriotic community organizations. For more information or to register for the parade visit BerksCountyVeterans.com.

Sunday, May 18th

Ongoing Events

2014 Season begins for West Reading Farmers’ Market

Star Shows

9am–1pm 500 Block of Penn Ave. West Reading 19611

Saturday, May 31st

Neag Planetarium at the Reading Public Museum

Sundays at 1, 2, 3 and 4 pm Weekdays (Mon–Fri) at 4 pm 500 Museum Rd., Reading 19611

Citi Blocks Exhibit Opening

Dora & Diego Exhibit

500 Museum Rd., Reading 19611

Now Through May 11, 2014 500 Museum Rd., Reading 19611

Reading Public Museum

Reading Public Museum

U Consider RECEIVE

10%

off

m o H s

e

Book your room at Candlewood Suites in West Reading, PA, and get 10% off our current room rates. Good thru May 21, 2014. *Subject to availability. Must be 21 or older. Some restrictions apply.

Must present coupon at check-in.

55 S. 3rd Avenue, West Reading, PA 19611

610.898.1910

lovewestreading.org

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WEST READING ELM STREET //// earth day

Saturday, April 19, 2014 //// 8:30 am–1pm

W

hat’s the best way to tackle local problems? Complain?

Criticize? Blame others? For better or worse, things are going to change. In an increasingly hectic world that competes for everyone’s free time, civic involvement is declining across the nation but not in West Reading where volunteers work to be part of the solution.

If you’re looking to be entertained this Earth Day then West Reading’s Earth Day Clean Up and Beautification event is not for you.

“We want people who are willing to get their hands dirty and really do something,” says Dean L. Rohrbach, West Reading Elm Street program manager.

Volunteers, friends, neighbors, schools, churches and civic organizations will join together on Saturday, April 19, 2014, for the annual Earth Day Clean Up and Beautification event. Volunteers will rendezvous at South 2ⁿd Avenue and Chestnut Street in West Reading in the vicinity of the West 16

Avenues Spring 2014

Reading Community Garden. The event is scheduled from 8:30 am –1 pm. Free lunch and refreshments provided courtesy of Third & Spruce Cafe. All gloves, tools, trash bags, etc. will be provided.

Volunteers will be assigned to one of several teams to accomplish tasks in the areas of: • Clean flotsam and jetsam along the west shore of the Schuylkill River.

• Apply fresh compost and soil to garden beds in the West Reading Community Garden.

• Clean trash & litter along the West Shore By-Pass.

• Plant flowers & shrubs in street containers at various locations.

West Reading Elm Street was created in 2005 to address issues of blight and crime in borderline residential neighborhoods that surround Penn Avenue business district. Elm Street is a partnership of residents, business leaders and government officials dedicated to revitalizing West Reading’s older neighborhoods through programs that create homeowners, improve the housing stock, beautify the streetscape, improve safety, and involve residents to benefit the community.

TOP 10 BENEFITS

FOR YOUTH WHO VOLUNTEER:

1.

They learn to respect others.

2.

They learn to be helpful and kind.

3.

4.

5.

They learn to get along with and relate to others.

They gain satisfaction from helping others.

They learn to understand from themselves.

6.

They learn to relate to younger children.

7.

They became better people.

8.

They learn new skills.

9.

They developed leadership skills.

10.

For some, Earth Day is a family tradition 3947_WstRdg_Ave_ad_Layout 2/20/14 Picking up trash along the Schuylkill in 1West Reading11:06 AM Page 1

BE A SAINT. For more information on how you can become a Saint, contact Nicky Smith at 610.374.8361 x244.

They became more patient with others.

Source: Volunteering and Giving Among American Teenagers (Independent Sector Survey, 1996)

Berks Catholic High School, Inc. 955 E. Wyomissing Blvd.

Reading, PA 19611 610.374.8361 berkscatholic.org lovewestreading.org

17

WEST READING FARMERS’ MARKET ////

Save the Date Sunday, May 18, 2014

West Reading Farmers’ Market kicks off the 2014 season!

By Andréa D. Much

O

ne by one, OPEN signs flip to reveal their greeting to the sidewalks along Penn Avenue. The traffic lights change steadily, but the roads of West Reading rest, sleeping in, so to speak, until the small town is stirred awake by its Sunday visitors. The Sunday Farmers’ Market is alive and well in West Reading.

At the heart of West Reading’s “main street,” the 500 block of Penn Avenue is bustling every Sunday in season from 9am– 1pm with vendors sharing their bountiful selection of organic produce, beef and poultry, specialty foods, gourmet treats, handmade soaps and healing balms – even mini potted succulent gardens, a trending item this past season. The borough maintains safety and convenience to the farmers market, now in its seventh season. Parking is widely available and free of cost, while traffic lanes are narrowed—just for one block—to accommodate more than 20 vendors in this open-air community setting. As the morning sun stretches westward from the City of Reading, the row of businesses lining the block provide shade for the vendors along the sidewalk, making “first-thing” the most comfortable time to shop during the season’s hottest months.

The West Reading Farmers’ Market (WRFM) is open every Sunday from May through the end of November, providing access to fresh products grown locally and organically, free of pesticides, and created with nutritious intent or specially made 18

Avenues Spring 2014

by hand. At this open-air community market, the farmers’ market mirrors as an art form, offering the community fresh, fun treats: gluten-free baked goods, shoo-fly pies and breads, fresh flower bouquets and direct trade coffee that is ground, brewed and dripped fresh before your eyes.

The proud smiles you see will remind you of the ART that is found in MARKET, and thrives in this community. Ask any vendor how they were inspired to begin their farmers’ market career. Whether it’s their first season or their seventh, most will share their reply as a simple confession: “I began doing this in my home…and now I’m here!” For some vendors, the market became a format to share their perfected recipes—some passed on by family or tradition—and discover the personal freedom to explore different taste areas or styles that are widely accepted by weekly market-goers. *Lisa Cascario Pleiss, a.k.a. “The Pizzelle Lady,” says, “When my daughter got married, I made about 800 pizzelles for her wedding. After that, I knew I could do anything when it comes to these, and so I began to test new flavors and methods.”

What started as something simple—beginning in a kitchen, patio or backyard— has inspired individuals to grow past the boundaries of their product’s origins and bring their treasured goods to this curbside market. For many, hosting a stand at the WRFM is a way to foster the creative process

that translates into a contribution for the greater community. Produce farmers are also on-hand to explain the meaning behind certified organic, and what concerns pesticides and synthetic fertilizers present to our health when used in mainstream growing practices.

Educating consumers about their products that promote healthier lifestyle influences fosters the WRFM’s mission to preserve the strength and diversity within the community.

Whether it’s a yoga practice, brunch with friends, Sunday morning worship service at the neighborhood churches, or perhaps an

unexpected dash down to the local drugstore—adding the farmers’ market to your day becomes a bonus. Stroll through the fresh picks and locally grown goods and you may find the perfect artisan bread to pair with Sunday dinner, or a fresh herb wreath that will help flavor upcoming meals. Warm strudel made with no preservatives, mushrooms grown free of chemicals and unsuspecting foods that meet even the most specific of dietary needs— is shared by these farming, gardening and baking artists who raise the community’s awareness of health-conscious decisions we could be making.

By the time the sun climbs to the day’s afternoon height, you’ll have filled your taste buds, delighted the senses, learned something new and are likely to have found something special to share with family or friends.

The 8th annual West Reading Farmers’ Market kicks off Sunday, May 18, 2014, when it will continue to serve up fresh flavors and healthy choices in the crisp air along the Avenue.

z

Market’s Mission

To educate the public on the benefits of supporting local agriculture and continuing preservation of farmland in the surrounding community thereby strengthening the diversity of the community in general.

*Lisa “The Pizzelle Lady” is of LP Italian Treats, LLC, a West Reading Farmers’ Market Vendor lovewestreading.org

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WINTER BLUES //// berks jazz fest

20

Avenues Spring 2014

with the 2 014 Boscov’s Berks Jazz Fest

T

he annual Berks Jazz Fest is presented by Berks Arts Council, located in Reading, PA. Their mission being to cultivate, promote, and support the arts in our community through the collaboration, education, and presentation of local and worldwide musicians.

This year is set to be the largest Jazz Fest to date! So volunteers are in high demand to help coordinate the 100+ events that will span over two weekends.

For more information about volunteering for the Boscov’s Berks Jazz Fest, contact; Gary Spencer of the Berks Arts Council 610.898.1930 x 24 or go online: berksjazzfest.com/volunteer

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WINTER BLUES //// berks jazz fest

Jazz Itineraries

The Very Best of Berks Jazz Fest Penn Corridor Venues

by Andréa D. Much

G

Boney James

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Avenues Spring 2014

et to know the scene for one of the nation’s best jazz music festivals, the 24th annual Boscov’s Berks Jazz Fest! Slip on your jazz shoes and join us at one of these fabulous settings in Greater Reading, PA, home of the world-famous Reading Railroad. With the multitude of itineraries that the Penn Corridor has to offer, you can create a signature version at any number of fine jazz venues!

West Reading and the Penn Corridor are home to a variety of food and beverage establishments with varying cuisines that cater to early reservations, dinner with entertainment, or after-show enjoyment. Whether it’s full bar service or BYOB and appetizers that precede a night on the town, you can enjoy your evening with a Mediterranean-themed happy hour and tapas at ViVÁ or bowls of udon and a shared Pagoda Roll at Go Fish! Take a quick evening stroll down Penn Avenue before or after dinner and show and enjoy lively window shopping—a bonus treat to any evening out.

Visit berksjazzfest.com or any of the venue websites below for more information about certain events, offerings and directions. An extensive list of the larger and more intimate Penn Corridor Jazz events follows. We’re sure you’ll find something that sounds good!

WINTER BLUES //// special jazz events

Upcoming Museum Events Jazz Under the Stars at the Neag Planetarium Friday, April 4th from 4:30–6:30 pm Dave Postmontier Trio with appearance by special guest star

F

or a stellar jazz experience, head south toward Museum Road to the area’s cultural hub for fine arts and sciences. Here, you will find the Neag Planetarium at the Reading Public Museum, which is hosting the kick-off event for the conclusion of Boscov’s 24th annual Berks Jazz Fest. The pre-concert concert is staged in the unique atmosphere with visually stunning images in the dome of the theatre. The newly renovated mezzanine adjacent to the planetarium area will feature food and beverages by VIVÁ Bistro and Tapas Lounge available for purchase.

Before you head into the concert at the Planetarium to enjoy a far out light show in a dazzling atmosphere, arrive early and visit the

area’s prime source of relaxation among the benches and brides of the Reading Public Museum. Among Berks County’s most visited places, during springtime in the Arboretum, bulbs and plants are bursting at the soil’s surface for rain and sunlight, so you’re sure to find springtime budding just outside the concert venue.

Enjoy a pre-concert concert here in a dazzling atmosphere on Friday, April 4th, or see the latest “jazz space” here at the Planetarium every first Thursday of the month while a variety of local, regional and national jazz artists will perform right under the stars in West Reading!

on the Avenue March 29th 7–11pm

R

eading is roaring with jazz fever this spring and spinning its own take of a speakeasy right here in West Reading! Dip into the delights of a Pennsylvania speakeasy during Jazz on the Avenue from 7–11 pm, Saturday, March 29, 2014. During this Jazz Age celebration and kick-off to the 24th Annual Boscov’s Berks Jazz Fest, Jazz on the Avenue is a community street event created by the dynamic members of the West Reading Community Revitalization Foundation that includes small business owners and community organizers.

Sample the raw taste of cocktails and jazz under the secret provider of alcohol and entertainment—the speakeasy at 600 Penn Avenue! This speakeasy setting will be serving up beer and wine under the heated tent between Café Bold and Say Cheese! between the 500-600 blocks of Penn Avenue. You won’t find bootleggers and gangsters, but you will find a lighthearted atmosphere in the neighborhood!

Discover the new age of sound as the community features jazz-inspired bands with DJ music in between acts. Jazz Fest is celebrated by businesses offering shoppers special savings! Keep your Jazz Fest ticket stub for special savings or the opportunity to win prizes along the avenues!

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WINTER BLUES //// penn corridor jazz fest events

Friday, March 28th The Groovemasters (Harold Leifer Kickoff Luncheon) 11:30 am at The Peanut Bar

Sunday Jazz Brunch Jackiem Joyner & Élan Trotman 11:30 am at Building 24

Dynamic BC Combo featuring Bev Conklin 7 pm at Speckled Hen

When Sousa Meets Jazz with Ringgold Band & Hesse’s Hot 3 4 pm at the Miller Center for the Arts

Smokin’ Joe Kubek & Bnois King and Bonerama 7:30 pm at Building 24 Opening Night Concert with Boney James 7:30 pm at Santander Performing Arts Center Dave Wilson & Skip Moyer Trio 7–9 pm at GAPS

Saturday, March 29th Jazz on the Avenue 7–11 pm 500–600 Blocks of Penn Ave., West Reading Dynamic BC Combo featuring Bev Conklin 11 am at Judy’s on Cherry Stevie Ray Vaughn Tribute with Tommy Katona & Texas Flood 2 pm at Building 24 “Long Night Out” 20th Anniversary Concert with Brian Culbertson 7 pm at Santander Performing Arts Center Skip Moyer Duo 7 pm at Speckled Hen An Evening with Gregory Porter 7:30 pm at the Miller Center for the Arts Tribute to Steely Dan with The Royal Scam 7:30 pm at Building 24 Amber Rae & The Swinging Foxes 8 pm at The Peanut Bar

24

Sunday, March 30th

Wednesday, April 2nd The Uptown Band 6 pm at The Peanut Bar Classic Soul, Blues with John Németh & The Bo-Keys 7:30 pm at Building 24

The Dance Hall Docs with special guest vocalists Tom Bowes & Brent Carter 9 pm at Building 24

Zazu Zat Jazz Quartet 8:30 pm at ViVÁ Bistro & Lounge

Dave Mell Blues Band 7–10 pm at GAPS

Thursday, April 3rd David Cullen 6 pm at ViVÁ Bistro & Lounge Charlie Wanyo, Bernie Simms, Dave Santana Trio 7 pm at West Reading Tavern Berks All-Star Blues Jam featuring Blues Factor & Friends 7:30 pm at Building 24

Friday, April 4th Jazz Under the Stars featuring Dave Posmontier Trio with special guest Gerald Albright 4:30 pm at the NEAG Planetarium The Groovemasters (Harold Leifer Kickoff Luncheon) 5:30 pm at The Peanut Bar Jim Meck and Glenn Hofmann 7 pm at The Speckled Hen BWB featuring Rick Braun, Kirk Whalum & Norman Brown 7 pm at the Scottish Rite Cathedral

Bryan Betts Group 9 pm at West Reading Tavern

The Blue Room Tour with Madeleine Peyroux 7:30 pm at the Miller Center for the Arts

Nakked Soul 8–10 pm at GAPS

Scotti Mann 9 pm at ViVÁ Bistro & Lounge

Avenues Spring 2014

Fahad and Kelly 9 pm at West Reading Tavern

Saturday, April 5th WDAS/JJZ Night with Peabo Bryson, Gerald Albright, Mindi Abair, Richard Elliot & Brian Simpson 7 pm at the Scottish Rite Cathedral Charlie Wanyo 7:30 pm at The Speckled Hen Mike Noecker and Justin Perella 9 pm at ViVÁ Bistro & Lounge Josh Taylor Trio 9 pm at West Reading Tavern Jazzin up the Pops – Keiko Matsui and the Reading Pops Orchestra 7:30 pm at the Miller Center for the Arts The Original Groovemasters 9 pm at Building 24 Jazz and More 6–9 pm at GAPS John King Dance Band 9–11 pm at GAPS

Sunday, April 6th Jazzin up the Pops – Keiko Matsui and the Reading Pops Orchestra 3 pm at the Miller Center for the Arts

Gospel According to Jazz IV Celebration with Assorted Artists 7 pm at the Scottish Rite Cathedral Gamut featuring Chris Heslop: Kind of Blue 7:30 pm at Yocum Institute

Tuesday, April 9th Josh Taylor & Trey Larue 4:30 pm at Bistro 614

Friday, April 12th Jazz Under the Stars 4:30 pm at the NEAG Planetarium Dirk Quinn Band 7 pm at Fred Astaire Dance Studios The Uptown Band 9 pm at ViVÁ Bistro & Lounge

Saturday, April 13th Pete Souders Trio 9:30 pm at West Reading Tavern Zac Cambria 6 pm at St. James Church

Sunday, April 14th Rick Kearns and the Con Alma Quartet 7:30 pm at the Yocum Institute

Events listed are those being performed within the Penn Corridor only, and are not the full Boscov’s Berks Jazz Fest itinerary. For more information on the complete Boscov’s Berks Jazz Fest itinerary visit BerksJazzFest.com.

READING VENUES GALLERY ABOVE PENN SQUARE (GAPS) 128 North 5th St., Reading, PA 610.685.5154 www.galleryabovepennsquare.com

JUDY’S ON CHERRY 332 Cherry St, Reading, PA 19602 610.374.8511 www.judysoncherry.com MILLER CENTER FOR THE ARTS 4 N. 2nd St., Reading, PA 610.607.6270 www.racc.edu/MillerCenter SANTANDER PERFORMING ARTS CENTER 136 N. 6th St., Reading, PA 610.898.7469 www.santander-arena.com/performing-arts-center

JIMMIE KRAMER’S PEANUT BAR 332 Penn St., Reading, PA 610.376.8500 www.peanutbar.com

SPECKLED HEN 30 S. 4th St, Reading, PA 610.685.8511 www.speckledhenpub.com

WEST READING VENUES BISTRO 614 614 Penn Ave #1, West Reading, PA 610.375.9900 www.bistro614.com

VIVÁ BISTRO & LOUNGE 901 Hill Ave., Reading, PA 610.685.5299 www.vivagoodlife.com

BUILDING 24 LIVE! 1115 Bern Road, Wyomissing, PA 610.372.2700 www.bldg24.com

YOCUM INSTITUTE OF THE ARTS 1100 Belmont Ave., Wyomissing, PA 610.376.1576 www.institute-of-the-arts.org

THE NEAG PLANETARIUM at the Reading Public Museum 500 Museum Rd., West Reading, PA 610.371.5850 www.readingpublicmuseum.org SCOTTISH RITE CATHEDRAL 310 S Seventh Ave, West Reading, PA 610.373.0104 www.valleyofreading.org WEST READING TAVERN 606 Penn Ave., West Reading, PA 610.376.9232 www.westreadingtavern.com

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in d a e R st of We

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Avenues Spring 2014

g

TASTE WEST READING ////

By Andréa D. Much

W

est Reading has become a hub of Greater Reading’s exciting dining destinations. Considering the dozens of remarkable attractions in this vibrant town, it’s inevitable you’ll build an appetite while discovering the diverse selection of places to visit in West Reading. Here, the dining options have just as much character as the neighborhood itself! Treat the family to old and new favorites for lunch, dinner, treats or late night appetites. Or, charm your sweetheart with a sophisticated night on the town and pair dinner reservations with theatre tickets. The perfect stretch for small bites between jazz concerts or boutiquing with friends, you can’t miss the wide variety of delicious options all within a square mile!

Continued on page 28

Curried Carrot Bisque, Duck Confit Crouton, & Lemongrass Oil, Papillon Brasserie; Photo, Shawn Rutkowski Photography

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TASTE WEST READING //// Offering dozens of restaurants with authentic and individualized tastes, the food and beverage scene in the borough has broadened the taste palettes of visitors for years, and continues to grow with half a dozen restaurants opening within the last year alone. Stretch your legs and you can sample multiple cuisines within an afternoon and evening. Seating may be limited and reservations are always encouraged, but the broad offering of food and beverage delights are squeezed into individually stylish dining areas that promise new and eclectic twists on contemporary and traditional cuisines. Let us tempt you with the broad palette of possibilities and creative offerings the borough of West Reading has to offer…

For foodies and city goers alike, this main street area of a rural Pennsylvania town beholds adventures of authentic flavors in signature settings and notable landmarks.

Pocketed within the rows of businesses and

residences, the dining options here satisfy broad food palates, thrill worldly taste buds and please the needs of those with specific dietary lifestyles. A mix of warm atmospheres, casual settings and fine, traditional dining rooms will allow for a unique experience no matter which restaurant you choose.

Dish on boundless tastes of worldly food experiences— handcrafted wood oven pizza, French seafood or Mediterranean entrées—and you’re likely to forget that you’re local!

Anchoring the east end of West Reading, you’ll find a treasure in GNA Ristorante in the 400 block of Penn Avenue. GNA is a large fine-dining Italian restaurant, specializing in the authentic cuisine of Southern Italy, serving delicious fare through

two spacious dining areas and a full bar area with bistro setting. It’s a great spot for meeting friends before or after a show.

The big red door at the heart of the borough invites diners to walk into an oldworld feel at the West Reading Tavern, an English-style pub established in 1978.

Owned and operated by the Woodward Family for over 37 years, the West Reading Tavern is a cozy atmosphere that serves dinner seven nights a week. The Tudor style décor has an immediate welcome factor and the ever changing liquor selection, and professionally selected draft beer and wine pairs with the exceptional food and terrific spirit.

relaxing atmosphere | gourmet eats | excellent wines from around the world

NEW EVENT ROOM AVAILABLE FOR PRIVATE PARTIES! Check out our website for our wine tasting events 622 Penn Ave., West Reading | 610.373.4907 | winedowncafe.net hours: mon – thurs 4p –11p | Fri & Sat 4p –12a | closed sun

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Avenues Spring 2014

Catered Event Dessert Table, GNA Ristorante

Smoked Salmon, Goat Cheese and Caramelized Red Onion on Puffed Pastry, Bistro 614

A casually elegant dinner experience is just a few doors down in a SoHo setting that’s perfect for special occasions. Family owned and operated, Bistro 614 invites you to explore farm-inspired culinary delights in continental cuisine—including lamb porterhouse, chicken au poivre and quail. Best of luck to you as you choose between desserts—savory baked creations like the flourless chocolate cake or signature chocolate martinis that are a must!

Creative French cuisine is a rarity, but can

be found in the same 600 block of Penn Avenue. Papillon Brasserie creates signature dishes with fresh, seasonal products that deliver sensory delights in presentation and palate. Make reservations ahead and plan to bring your favorite bottle of wine when you enjoy this casual dining space. Stay for dessert and French pressed coffee!

If you’re in the mood for a more intimate environment, and looking for lighter fare with an extensive wine list, a good selection of craft beers and full-service bar, you

may wish to wander farther up the 600 block of Penn Avenue for Winedown Café & Winebar. As the name implies, you’ll find a great selection of wines and a chic menu in a cosmopolitan setting. Winedown Café also offers a new, expanded, private space for small parties, tasting events and seminars.

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TASTE WEST READING //// restaurant guide

L Venues Hosting Jazz Fest Entertainment The Abe Saloon & Victorian Lounge L The Abraham Lincoln— A Wyndham Hotel Historic Hotel Restaurant & Bar 100 N. 5th Street, Reading 610.372.3700 Ady Cakes Cakes & Cupcake Treats 631 Penn Avenue 610.898.4064 Aladdin Mediterranean Restaurant Authentic Mediterranean Cuisine 401 Penn Avenue 610.685.6677

Chen Vegetarian House Chinese & Vegetarian Restaurant 709 Penn Avenue 610.374.2288 Chicken Supreme & Sammy’s Steaks Chicken, Ribs, Seafood & Sandwiches 410 Penn Avenue 610.376.6149

Bistro 614 Contemporary Continental Gourmet Cuisine 614 Penn Avenue 610.375.9900 bistro614.com Mon: closed Tues–Sat: 11:30am–2pm, 5pm–10pm Sun: 11am–2pm We’ve been called “A Little Bit of Soho” and “Lower East Side” but we’re not in NYC, we’re right here on Penn Avenue, West Reading. Perhaps cozy, comfortable and just the right size are better descriptions. But however we are described our goal remains the same; to make your dining experience a pleasant one from your choice of beverage through dessert, complimented always by courteous, professional service.

Open the ‘Big Red Door’ to fresh new flavors!

Brewer’s Bar & Grill Sports Bar & Restaurant 101 S. 3rd Avenue 610.375.8760 Building 24 L Restaurant, Bar & Nightclub 1115 Bern Road, Wyomissing 610.375.2700

16 DRAFTS ON TAP Homemade Desserts

Courtyard by Marriott L American Bistro & Bar 150 N. Park Road, Wyomissing 610.378.1137 courtyardreading.com

Your food and beverage destination for refreshing breakfast choices in the morning, and a variety of dinner and cocktail options in the evening. The Bistro also offers specialty beverages made with Starbucks® coffee to help you get a jump on the day. Or, finish your day with friends around our cozy bar and lounge.

Cafe Bold Café & Coffee Shop 550 Penn Avenue 484.651.1049 Cafe Harmony Café & Coffee Shop 616 Penn Avenue 610.378.9001 610.376.9232 westreadingtavern.com 606 Penn Ave., West Reading

Mon–Wed: 4–9pm Thurs–Sat: 11:30am–9pm Sun: 12:30–8pm 30

Avenues Spring 2014

Chef Alan’s American Bistro L Mediterranean-Infused American Bistro 525 Penn Avenue 610.375.4012

Dessert Dreamz Pastries & Light Fare 426 Penn Avenue 610.372.2253

Great Wall Chinese Restaurant Chinese Cuisine 532 Penn Avenue 610.685.8585

Georgio’s Pizza Pizza, Sandwiches & Italian Restaurant 500 Penn Avenue 610.750.7199

GNA Italian Ristorante & Pizzeria L Authenic Fine Dining Italian Restaurant, Take-out Service & Bar 421 Penn Avenue 610.376.1155 gnaristorante.com Mon: closed Tues–Sat: 9:30am–10:30pm Sun: 11am–9:30pm GNA is a fine-dining italian restaurant with an outstanding casual bar and general menu, including take-out sandwiches, pizza and italian favorites. Eat in one of our two spacious dining rooms, on our three-season outdoor patio, or enjoy your meal in our bistro-style full-bar where friends gather before and after events.

Hauté Chocolate Cafe Exotic Chocolate Confections & Drinks 711 Penn Avenue 610.373.4455 Go Fish! Seafood Market & Sushi Bar Seafood, Sushi Bar & Seafood Market 619 Penn Avenue 610.376.6446 gofishseafood.com Wed–Sat: 11am–9pm Berks County’s fresh seafood connection is in the heart of West Reading! Swim on over to this outstanding seafood restaurant and sushi bar, or visit their seafood market in the back of the restaurant for the freshest seafood around. Or, inquire about their seafood catering for your special events. BYOB

Jimmie Kramer’s Peanut Bar L Traditional American Restaurant & Bar 332 Penn Street, Reading 610.376.8500 Judy’s on Cherry L Mediterranean-Inspired Fine Dining Restaurant 322 Cherry Street, Reading 610.374.8511

Continued on page 33

Kupkake Kouture Cupcakes & Treats 602 Penn Avenue 610.334.7668 McDonald’s Fast Food 800 Hill Avenue 610.372.2298 Mi Casa Su Casa Café Authentic Caribbean Cuisine 320 Penn Street, Reading 610.375.1161 Mike’s Taste of Philly Philly Style Cheesesteaks & Sandwiches 449 Penn Avenue 610.898.1331 Mom Chaffee’s Cellarette Authentic Italian Restaurant 148 Tulpehocken Avenue 610.374.5733 lovewestreading.org

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Handcrafted Wood Oven Pizza … and so much more!

Dine in or Take out Open 7 days a week: 11am – 10pm • 701 Penn Ave., West Reading • 610.376.1011

EARTH RHYTHMS & THE ZEN DEN Explore four rooms of unique gifts and enjoy playing our musical instruments 512 Penn Ave. West Reading 610.372.6468 • CHARLESHUTCHESON.COM

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Avenues Spring 2014

earthrhythms.com 610.374.3730

641 penn ave. west reading, pa

TASTE WEST READING //// restaurant guide L Venues Hosting Jazz Fest Entertainment

Nonno Alby’s Brick Oven Pizza Handcrafted Wood Oven Pizza Restaurant 701 Penn Ave., West Reading 610.376.1011 Open 7 days a week,11am–10 pm Amazing pizza, old-world flavors and authentic Italian food are just a few of the many descriptions for your dining experiences at Nonno Alby’s. This great, cozy eatery provides a strong menu of southern Italy specialties and favorites, and take-out service, with a BYOB atmosphere for friends and families.

Panevino L Rustic, Regional Italian Cuisine 25 N. 2nd Street, Reading 610.376.1101

Say Cheese!

Restaurant & Cheese L Artisanal Cheese Shop & Full-Service Restaurant 600 Penn Avenue 610.406.5390 The Speckled Hen L Cottage Pub & Alehouse 30 S. 4th Street, Reading 610.685.8511 Subway Subs & Salad Fast Food 450 Penn Avenue 484.709.2198

The Well Dressed Cake Cakes & Cookie Treats 713 Penn Avenue 610.376.2253 Wendy’s Old Fashioned Hamburgers Fast Food 712 Penn Avenue 610.372.8905 West Reading Diner 24-Hour Diner 411 Penn Avenue 610.376.5565

Sweet Addictions Bake Shop Baked Goods & Treats 701 Court Street 610.406.8347

Papillon Brasserie Casual French Cuisine 615 Penn Avenue 610.376.0601 papillononpenn.com Mon–Thurs: 11:30am – 9pm Fri: 11:30am–11pm Sat: 5pm–11pm Papillon Brasserie delivers a changing, casual French menu based on local seasonal ingredients. This quaint restaurant creates culinary experiences for the eye and palate, serving a broad range of organic meat, seafood and vegetarian plates and specialty pastries. Enjoy lunch or dinner inside or out, and feel free to BYOB.

Van’s Cafe Authentic Vietnamese Cuisine 448 Penn Avenue 610.741.6466 ViVÁ Bistro & Lounge L Contemporary EuroMediterranean Bistro & Bar 901 Hill Avenue, Wyomissing 610.685.5299

Winedown Cafe & Winebar Intimate Café and Wine Bar 622 Penn Avenue 610.373.4907 winedowncafe.net Mon–Thurs: 4pm–11pm Fri & Sat: 4pm–12pm Sun: closed Enjoy a discerning selection of wines, spirits, beers and small plate foods in an upscale urban setting. Our staff is passionate about wine and food, and can help you select a wine or provide suggestions for a pairing.

Book a private party in our new event space (accommodates 50). It’s an ideal setting for corporate events, workday retreats and wine education classes.

Taste of Crepes European Crepes Restaurant 617 Penn Avenue 610.685.2001 Third & Spruce Café L Casual Bar & Restaurant 238 South Third Avenue 610.376.5254

Willoughby’s Bar & Grill Traditional American Bar & Restaurant 305 N. Park Road, Wyomissing 610.816.7467

West Reading Tavern & Restaurant L Restaurant & Tavern 606 Penn Avenue 610.376.9232 westreadingtavern.com

The Works American Restaurant & Bar with Gameroom Arcade 1109 Bern Road, Wyomissing 610.375.2700

Mon: 11:30am–2pm, 5pm–8:30pm Tues–Thurs: 5pm–9pm Fri & Sat: 4:30pm–9:30pm Sun: closed Creative chefs do a modern take on traditional cuisine offering a one page menu, with additional specials, to ensure quality and freshness in every dish, bookended by homemade soups and desserts. The Tavern also features a 16 Tap system of rotating craft beers which include IPA’s, Belgians, Stouts, and seasonal brews, as well as a house lager, Dun Wurkyn.

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Casual French Menu Local Seasonal Ingredients

Mon–Thurs: 11:30 am – 9 pm // Fri: 11:30 am–11 pm // Sat: 5 pm–11 pm 615 Penn Ave., West Reading // 610.376.0601 // papillononpenn.com

Connect Your Products and Services to the Right Target Audience

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WEST READING AVENUES at the 2 01 4 Bosc

ov's Berks Jazz Fest

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Avenues Spring 2014

Tracy Hoffmann Tracy@HoffPubs.com

610.685.0914 ext 201

ARTS & CULTURE //// gallery features

Nan Morrissey with her ceramic “Red Fox.” Photo by Blair Seitz.

A

rt Plus Gallery features the sculptures of founding member Nan Morrissey in March and April. The Opening reception will be 2ⁿd Friday, March 14, 5–8pm. Nan is one of four current members who helped establish this artists’ cooperative thirteen years ago to showcase local artists’ works. While many old members have left and new artists have come since then, the gallery continues to function as a non-profit completely run by its twenty-five members. The members believe strongly in supporting one another and the neighborhood by promoting local art on Penn Avenue.

Nan has always been interested in 3-dimensional form. When she moved to Wyomissing in 1965, her skills had been honed by studying with sculptors in Boston, Annapolis and Colorado, learning to carve wood and stone, and to weld, as well as to model in clay and plasticine. Some of her clay figures have been cast in bronze by a Lancaster foundry; others are finished with glaze or paint. Nan’s garage serves as a studio where she simultaneously worked at carving, welding and modeling different mediums. Animals and figures are favorite subjects, often portrayed in a whimsical mode.

A variety of Nan’s sculptures will be shown in March and April.

Her largest piece, “Wrestling Bear Cubs,” is carved in cherry wood.

Some of her colorful animals, a selection from her masks, abstract works and some of her current studies of hands will also be on display.

Other art on display at Art Plus Gallery will be the acrylic and oil paintings of guest artist Charlene Jobe in the guest gallery, new works by members, and community works in the outreach gallery rooms.

The West Reading Tavern next door will be showing works by three Art Plus photographers: John Bolig, Brian Clark and Blair Seitz.

“Jazzman.” Photo by Blair Seitz.

Art Plus Gallery

604 Penn Avenue, West Reading, PA Wednesday–Saturday: 1– 5 /// Sunday: 11– 4 Monday & Tuesday: closed

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Looking to be an Exhibitor to showcase your work, or interested in being a food vendor? Contact the West Reading Community Revitalization Foundation for more information, at wrcrf.org Mike Roush Photography

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Avenues Spring 2014

ARTS & CULTURE //// art on the avenue

Save the Date

West Reading’s

th Annual

Saturday, June 21, 2014

West Reading’s 20th Annual Art on the Avenue!

S

troll through the showcase of local juried artisans on Penn Avenue! Presented by the West Reading Community Revitalization Foundation, this family festival features fine arts and crafts made by local juried artists. The day-long street celebration, typically held from 11:00 am– 6:00 pm, appeals to both novice buyers and experienced art patrons. Family-friendly and free to the public, Art on the Avenue hosts live music, street vendors and performers and specialty foods, drawing in thousands of people each year. Now in its 20th year, the event continues to grow as the community’s premiere family festival. Come celebrate the arts on the avenue!

Photo by Blair Seitz

Mike Roush Photography

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WE_QtrPage_FINAL_AVE_Layout 1 2/19/14 7:58 AM Page 1

Jewelry • Home décor • Wedding gifts • It’s A Gift! is stocked with high-quality items perfect for special occasions or a bit of self-indulgence. Many of our items are unique, one of a kind and artisan made. We have an incredible selection of infant, children’s, women’s and home decor items. Thanks to the efforts of more than 60 dedicated volunteers, our nonprofit shop has been able to contribute the proceeds from our sales to local charities—many of which benefit women and children. A gift from the Woman’s Exchange is definitely a gift that gives twice!

720 Penn Avenue, West Reading, PA 19611 | 610-373-0960 Tues., Wed., Fri., Sat. 10-6, Thurs. 10-7, Closed Sun. & Mon.

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Avenues Spring 2014

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