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Greater Reading’s hub for arts, shopping and entertainment Fall 2015

Goodbye Summer, Hello Fall! Enjoy the Outdoors at the Museum

Join Us at Fall Fest 2015


WELCOME //// from the editor

Welcome Fall!

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Kristin Golden Mancuso, Editor Avenues Magazine

s a community-minded foodie, who has been “shopping local” long before it was trendy, I have very much enjoyed West Reading since returning to town to live 15 years ago. As a writer and marketer, you can imagine my excitement in becoming involved with Avenues magazine. It’s with great enthusiasm and warmth that I introduce you to the businesses and events that make West Reading the place to be! We are grateful to former editor Andrea Much for the leadership she has given to the publication during her tenure. But she won’t be far, as West Reading remains her home and in her heart. You’ll see her name as a contributing writer to the magazine in this issue and in the seasons that follow. Please join me in thanking Andrea for sharing her passion for West Reading with our readers. We wish her well in her future endeavors.

In the Fall 2015 issue of Avenues, we aim to provide you with a sampling of our exciting events and introduce you to businesses – both new and established in our area. This issue is packed with information! We’re especially excited about our easy-reference format, with a focus on Fall Fest, the Calendar of Events, What’s New on the Avenue, the West Reading Farmers’ Market, Main Street Manager News, Elm Street News, Reading Health System News, as well as information on the area’s art scene. We’re excited to introduce our new, enthusiastic Main Street Manager Christen Kelley who, along with her colleague Elm Street Manager Dean Rohrbach, will share quarterly updates about what’s happening on the area. This section will be a recurring feature – and each season you will have a chance to get to know more about the growth and expansion of our vibrant community. We hope you’ll join us this fall!

See you on the Avenues! Kristin Golden Mancuso Editor

Ron Rothenberger ron@risquote.com 610-406-5827

Sean Wyandt sean@risquote.com 610-406-5827

Iris Dalia Pantoja iris@risquote.com 610-406-5827 Se habla español

We provide personal and commercial coverage.

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Helpful Arts, Culture & Business Links Art Plus Gallery artplusgallery.org Berks Arts Council berksarts.org Berks Jazz Fest berksjazzfest.com The Gallery Above Penn Square galleryabovepennsquare.com GoggleWorks Center for the Arts goggleworks.org Greater Reading Chamber of Commerce and Industry greaterreadingchamber.org Greater Reading Convention & Visitors Bureau gogreaterreading.com Greater Reading Economic Partnership greaterreading.com RACC - Miller Center for the Arts racc.edu/MillerCenter R/C Reading Movies 11 & IMAX rctheatres.com/loc_reading.asp Reading Downtown Improvement District downtownreading.com Reading Public Museum readingpublicmuseum.org Reading Symphony Orchestra readingsymphony.org Santander Arena (Previously Sovereign Center) santander-arena.com Santander Performing Arts Center (Previously Sovereign Performing Arts Center) santander-arena.com Schuylkill River National & State Heritage Area schuylkillriver.org

Simple but Elegant

Bistro 614 serves gourmet quality food, with fine wines and attentive service, all while creating a dining experience that is upscale yet relaxed and casual. Our contemporary continental menu offers a wide range of choices designed to satisfy the culinary tastes of nearly everyone.

Join us for a wonderful fine dining experience.

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Avenues Fall 2015

West Reading Community Revitalization Foundation wrcrf.org West Reading Main Street lovewestreading.org Wyomissing Borough co.berks.pa.us/wyomissing The Yocum Institute for Arts Education institute-of-arts.org


CONTENTS //// fall 2015

CONTACT INFORMATION Publisher, Tracy Hoffmann Hoffmann Publishing Group, Inc. Design, Kim Lewis 2921 Windmill Road Reading, PA 19608 HoffmannPublishing.com 610.685.0914 Avenues@HoffPubs.com

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ADVERTISING 610.685.0914 ext. 1 Sales@HoffPubs.com

BOROUGH BUSINESS West Reading Borough 500 Chestnut Street West Reading, PA 19611 WestReadingBorough.com 610.374.8273

WEST READING MAINSTREET PROGRAM West Reading Community Revitalization Foundation 500 Chestnut Street West Reading, PA 19611 WRCRF.org 610.685.8854 View the Digital Version of West Reading Avenues online at lovewestreading.org The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All rights reserved. No portion of this publication may be reproduced electronically or in print without the express written permission of the publisher.

IN THE KNOW & ON THE GO

ARTS & CULTURE

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30 Art Plus Gallery: Fall Features

New & Improved On the Avenues

12 West Reading’s Main Street Program

IN EVERY ISSUE

13 2nd Annual Fashionista 5k Race

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From the Editor

14 A Retailer’s Perspective 16 Reading Health System Offers the Community Access to Farm Fresh Products

18 Elm Street Develops New Programs

FALL FESTIVAL 20 West Reading’s Fall Fest 2015

FARMERS’ MARKET

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28 West Reading Farmers’ Market

West Reading Avenues is published quarterly {Spring, Summer, Fall, Winter}.

lovewestreading.org

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IN THE KNOW & ON THE GO //// new & improved

New & Improved on the Avenues NEW ON THE AVENUE

Made Jewelry Boutique and Studio Step inside Made Jewelry Boutique and Studio you will know in an instant that you have arrived somewhere special! Chrissy Cook has curated a store filled with a collection of jewelers, each with a contemporary design sensibility. The store’s beautiful new lighting, custom cases (designed and constructed by Chrissy’s father), fresh, dark wood floors, and of course, Chrissy’s warm presence guarantee a delightful shopping experience. Chrissy grew up in the artist community of Mount Gretna and has been making jewelry since high school. Chrissy studied fine art at Millersville University with a concentration in metals. After college, she studied contemporary jewelry design in London. When she returned to the area, she became an apprentice in benchwork, truly rounding out her skills as a full-service jeweler. Some readers may be familiar with Chrissy from her tenure at Goldsmith’s in Wyomissing where she has worked for the past eight years. She began her business plan well before finding her location in the former Hutchison Jewelers store at 512 Penn Avenue.

We are a full service real estate company representing clients in Berks and Lancaster County. If you are planning to buy or sell your home, please consider Weikel Realty Group.

Everything in the store is handmade in the U.S. using responsible manufacturing practices. Currently, she offers the work of five different East Coast jewelers, who happen to be women she has known over the years from Brooklyn, Maine, Rhode Island and Massachusetts. She plans to rotate jewelers and merchandise to keep the store interesting and fresh for shoppers – and she would like to include local artists in the future as well.

Made Jewelry Boutique and Studio

Chris J. Weikel

Megan Weikel

REALTOR®/Broker/Owner (610) 914-3199

REALTOR® (717) 779-3817

12A South Fifth Avenue West Reading, PA 19611 (610) 816-7404

www.WeikelRealtyGroup.com First choice for clients seeking integrity and high-value services 6

Avenues Fall 2015

512 Penn Avenue www.madejewelryboutique.com 610-741-6676 Hours: Tuesday- Thursday 10-5:30 Friday 10-6:00 Saturday 10-3:00


HAPPENING ON THE AVENUES

Joel Pier Takes the Helm of Bikram Yoga West Reading

Aurum Holistic joins the Studio in its 3rd Avenue Location

Most people have heard: Bikram Yoga is “hot” – literally and figuratively!

The Bikram Yoga West Reading space is also now home to Aurum Holistic, which has moved from it’s Penn Avenue location. Aurum Holistic combines farm grown botanicals, traditional Western Herbalism, and whole food nutrition to provide a holistic health experience that honors the body’s innate ability to heal itself.

Bikram Yoga West Reading was founded by Marnie Healy in 2012. Marnie and her family moved to West Chester earlier this year and were thrilled when their Bikram colleague and teacher Joel Pier was interested in taking ownership. Joel was the founder of the well-established Philadelphia Bikram Studio many years ago. He’s been teaching here in West Reading for several years and been a certified yoga instructor for more than 25 years, studying and practicing in India and the United States.

The staff at Aurum are a group of dedicated practitioners providing holistic modalities such as therapeutic massage, vibrational therapy, reiki, counseling, and botanical skincare. Visit their website for more information: aurumholistic.us. Consultation and services are by appointment. Please call 610.780.2722 to schedule.

Loyal practitioners enjoy huge benefits; Bikram is said to detoxify, strengthen and heal the body, while relaxing and restoring the mind. The Bikram method is a repetitive set of 26 postures and two breathing exercises practiced in 105degree heat. Following this strict routine allows students to go deep into a meditative state, focusing and relaxing their mind, while physically stretching, re-shaping and healing their body. Joel has made a few changes since he took the reigns – rounding out the 6:00 am Sunrise schedule by offering classes every weekday morning. He also aims to grow the studio by inviting new students offering an Introductory One-Month pass. For just $40 guests can attend unlimited classes for the month enabling them to try different times of the day and different instructors. The studio also offers a half-price rate for the Tuesday/ Thursday 7:30 pm classes – which is perfect for drop-ins! All Bikram hot yoga classes are 90 minutes long and are suitable for beginner through advanced levels. Participants are asked to bring a yoga mat, towel and plenty of water. Bikram is a silent practice. More details and the class schedule can be found on their website: bikrumyogawestreading.com.

Bikram West Reading

120 S 3rd Ave West Reading PA 19611 2nd Fl (entrance on Franklin St) (610) 374.2659 www.bikramyogawestreading@gmail.com lovewestreading.org

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IN THE KNOW & ON THE GO //// new & improved

BACK ON THE AVENUE

Bistro 614 Grand Re-opening Owners Rol and Nita Sugg and Owner/Head Chef Michael Steffy are thrilled to reopen their Penn Avenue restaurant after a kitchen fire closed their doors in the summer of 2014. But not nearly as thrilled as their customers! Rol notes that they had a soft opening mid-May and the moment their lights were on, customers started phoning for reservations. “It was such a wonderful feeling to know that our customers were as excited as we were to be open again,” said Rol. In fact, while Bistro 614 was being renovated, Rol forwarded the restaurant’s phone line to his cell phone, which kept him connected to their customers. In the many conversations he had with callers, the owners were able to really sense their customers’ genuine support during a more than challenging era. As a result, they speak of their customers like family. Patrons will delight in Michael’s consistently scrumptious menu, featuring local ingredients whenever possible. The new menu offers a few of their previous favorites, including the rack of lamb, home-made wild mushroom ravioli and tomato Caprese salad. There is something for everyone – from a Napoleon of roasted beets to a duck quesadilla, from steak frites to orange and almond scallops. And the specials are sure to tempt you as well! Congratulations Bistro 614! We are happy to have you back open on the Avenue.

Bistro 614

614 Penn Avenue www.bistro614.com 610-375-9900 Hours: Tuesday – Saturday Dinner 5:00 pm – 10 pm Thursday - Saturday Lunch 11:30 am - 2 pm Sunday Brunch 11:00 am – 2:00 pm

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Avenues Fall 2015


GRAND OPENING

Opening December 2015: Cheers American Bistro in the DoubleTree Hotel, Featuring John Zuwiala as the Executive Chef Executive Chef John Zuwiala recently joined Reading’s new DoubleTree Hotel, opening in December 2015. Serving seasonal ingredients from local farmers, Center Stage American Bistro offers a farm-to-table approach. General Manager Craig Poole says, “The menu is sure to satisfy all appetites! Our goal was to create a welcoming spot for dining and socializing.” With 27’ wood-beamed ceilings, wood floors and dramatic pendant lighting, the Center Stage American Bistro has a rustic, urban, high-end sensibility. The restaurant was designed with three stepped-up levels in an effort to create more intimate spaces – with cozy seating and intimate nooks welcoming customers to linger with friends. There’s also a private dining room for special events. On sunny days, you can even enjoy outdoor seating along Penn Street. Poole is thrilled to have Executive Chef John Zuwiala on board. While many are familiar with Zuwiala from his local businesses, Hauté Chocolate Café on Penn Avenue in West Reading and the former Joe’s Famous American Kitchen outside of Lancaster, PA, you may not be aware of John’s extensive professional chef experience. Before coming to the Reading area, John worked as a chef in several high-end hotels from Arizona to Florida. Poole notes that, “John is a chef with a cool, artistic style. He understands small plates and special dishes. John has an absolute level of genius when it comes to unique approaches to food.” Zualla will have a chance to demonstrate his expertise servicing the 200-person dining room, 209 guest rooms and 27,000 square feet of catering space, including a 1000-seat banquet room.

Be sure to see the Winter Issue of Avenues for exact opening date. 701 Penn Street, Reading, PA, 19602 610-375-8000 Open daily. Hours: Breakfast 6:30 am – 11:00 am, Lunch 11:00 am – 4:00 pm and Dinner 4:00 pm – 12:00 am. Meals will range in price from $6 - $30. Free parking.

694 Reading Ave, West Reading Cell: 610-914-6792 Office: 610-373-2212

lovewestreading.org

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IN THE KNOW & ON THE GO //// new & improved

ANNIVERSARY

Dragonfly Celebrates Their 10th Anniversary

By Dan Dismuke, Millennial Media & Marketing

In 2015 David Dragonfly celebrates the tenth anniversary of owning a successful arts studio and retail location, Dragonfly Studio and Gallery. David’s very first studio was in Coopersburg, PA. Many people are familiar with David’s retail location, but what is not popular knowledge, is that originally David also taught glass-blowing students in a space below the retail section. This attracted many artists to David’s studio, where they were able to create art and sell their work. David has a strong passion for art – both in his own work and in that of his community of artists, whose work he has promoted and sold through the years. Dragonfly Studio also offers tattoo and body piercing services.

When asked how he has maintained a successful business for so many years, David had this to say, “Times are always changing. As a store owner you need to keep things new and fresh. It is important to relate to your customers as well as to pay attention to new trends. I believe in a high level of customer service. To accomplish that, I think it is important to create a family atmosphere. That is really what I believe has been the secret to keeping my business vital and relevant”. Visit Dragonfly Studio & Gallery’s Facebook page for more details, or stop in the store.

Dragonfly Studio & Gallery

398 Penn Ave www.daviddragonfly.com 610.376.7176

Fall at the Miller Center 2015–2016 SEASON Present this coupon and RECEIVE A SECOND TICKET FOR 50% OFF any of the performances listed in this ad! Limit one coupon per order and must be presented in person at time of order. May not be exchanged for cash.

Downtown Performing Arts Series The History of Comedy Reduced Shakespeare Company FRIDAY, SEPTEMBER 18, 7:30 PM Livingston Taylor with the Reading Pops Orchestra SUNDAY, SEPTEMBER 27, 4:00 PM Eldar Trio SATURDAY, OCTOBER 3, 7:30 PM Taj Mahal SATURDAY, OCTOBER 17, 7:30 PM

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Avenues Fall 2015

Flamenco Vivo FRIDAY, NOVEMBER 6, 7:30 PM Music from the Crooked Road SATURDAY, NOVEMBER 21, 7:30 PM

Illustrated Lecture Series Cuba’s Secret Side, Karin Muller FRIDAY, OCTOBER 9, 1:00 PM & 7:30 PM Eastern Canada RV Adventure, the Maritimes & New Foundland, John Holod FRIDAY, NOVEMBER 20. 1:00 PM & 7:30 PM

For tickets and information contact the Miller Center Box Office at 610.607.6270 or visit www.racc.edu/millercenter.


IN THE KNOW & ON THE GO //// directions and parking

Detour the Detour

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he Buttonwood Street Bridge closure is in full swing, but that doesn’t mean you have to sacrifice spending time at your favorite Penn Avenue stops! Stay calm and shop on. Consider a staggered start time for your commute; pull over and make Penn Avenue a destination during rush hour and enjoy our restaurants and shops; stretch your legs and stroll along the Cherry Street Mural Corridor with a cup of coffee!

During the entire closure and construction period, left turns from Penn Avenue onto 3rd and 4th Avenues in West Reading will be prohibited to accommodate two through lanes into West Reading. But don’t worry; there are lots of alternate routes available! You can cross Penn Avenue from Fourth to Seventh Avenues and you can still turn left on Fifth, Sixth, and Seventh from Penn Avenue to the north or south sides of the borough. We’re all still open for business and we can’t wait to see you! You can find up to date detour information, as well as Park – N – Ride options at ReadingBridges.net throughout the entire infrastructure improvement process.

From Allentown Take I-78 West to 222 South towards Reading. Continue on 222 South towards Lebanon/Lancaster. Take 422 East towards Pottstown. Take the Penn Avenue, West Reading, or Penn Street, Reading exit.

READING

DELANEY CIRCLE

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SCOTTISH RITE CATHEDRAL

From Philadelphia Take I-76 West to the PA Turnpike (toll road 76W). Take 76 West to the Morgantown exit 298. Proceed through the tollbooth to I-176. Continue for approximately 10 miles and take the 422 West exit. Take 422 West to the Penn Street, Reading, or Penn Avenue, West Reading exit.

From Baltimore Take I-95 to Baltimore Beltway (I-695W), then to I-83 North to York, PA. From there take Route 30 East, to Lancaster, then 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street, Reading, or Penn Avenue, West Reading exit.

From Harrisburg

Take the PA Turnpike East to Reading exit 286. Continue on 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street Reading, or Penn Avenue, West Reading exit.

M READING PUBLIC MUSEUM

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IN THE KNOW & ON THE GO //// main street program

Welcome to the Neighborhood

Notes from the Main Street Manager…Christin Kelley All images taken by: Heidi Reuter

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lover of all things local, it is with great excitement and enthusiasm that I say hello to my neighbors as the new West Reading Main Street Manger! “Main Street is a comprehensive, community-based approach to revitalizing downtowns and central business districts…”, as stated by the Pennsylvania Downtown Center, and we are gearing up to continue to enhance and improve the Penn Avenue aspect of West Reading. We love working here as much as you love visting here and with deep love of our community Dean Rohrbach and I are excited to synergize the Main Street and Elm Street efforts to further the mission of the West Reading Community Revitalization Foundation (WRCRF) to make the Borough an even better place to call home for our residents, businesses and community neighbors. I can’t wait to meet all you while I’m out and about on Avenue and beyond, building a better West Reading! There’s lots to love about Penn Avenue, and as the first feeling of fall begins to creep in to town and Fall Festival is right around the corner, here a few of my favorite things to savor as the season changes.

tyle S seamlessly this season Transition from summer to fall

’s. The perfect top to take with a beach tunic from Lilibea to Fall Festival! Stop by you from work to the weekend st Reading, lilibeas.com. Lilibea’s, 613 Penn Avenue, We

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Avenues Fall 2015

Sip

Take the heat with an ice d coffee from Café BO LD Café by Cucina, the perfect something to sip wh ile sitting outside or strolling th e avenue. Large Iced Coffee at Café BOLD by Cucina, 550 Penn Avenue, West Reading, facebook.com/CafeBo ld.

ng Area gh by Wyomissi Viral Van Gou ublic Art Workshop High School’s P

eeyour commute cooler and check ouurtalthseceCntherarrllyy S tm Make

mos ridor. With the ness Street Mural Cor the bustling busi n ee tw be , ng di ea R sidential located in West charming, quiet re r ou d an e nu ve A Drug district on Penn isit West Reading V p! to on ry er ch ding.org. district, it’s the ng, LoveWestRea di ea R t es W , et re Store, Cherry St

Shop

Love the subtle scent wa fting down the 500 block of Penn Avenue? Stop at Allis on Clothing Co. for he r sig nature incense and enjoy it in your own home swee t ho me! Gopal Incense at Alliso n Clothing Co., 522 Pe nn Av enue, West Reading, allisonc lothingcompany.com.


IN THE KNOW & ON THE GO

Laney’s Legacy of Hope 2nd Annual Fashionista 5k Race

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aney’s Legacy of Hope hosted its second annual 5k to support children with pediatric cancer and their families Sunday, September 6th. The race, will celebrate and remember the life of Laney Brown, who lost her battle with cancer on Christmas Day of 2013, five days after her 8th birthday.

The race’s “Fashionista Theme” encouraged participants to dress for high fashion, with awards for Best Dressed Girl, Woman, Boy and Man being presented to participants. “Last year proved to be a very high-energy, fun race,” said Laney’s Legacy of Hope President and Laney’s mother Jennifer Capone-Brown. “Over 700 runners came from multiple states dressed in colorful tutus, sequined yoga pants, blinged-out bow ties, and even some brave men wore high heels all to support our cause and raise awareness for pediatric cancer.” Entertainment was provided before, during, and after the race, brought to you by Eclipse Entertainers, featuring DJ Jon Gosselin and DJ N-DO, who hope to energize runners for the 5k as well as the crowds present to cheer on their family and friends. Start/ Finish line carnival games and face-painting for children will also be available as well as snacks and beverages.

Many may remember Laney Brown from the 10,000 carolers who marched to her doorstep on December 21, 2013 to sing for her before she passed away on Christmas day. “West Reading is where Laney lived her entire life,” said Capone-Brown. “West Reading is also the place where over 10,000 people joined together to sing Christmas carols to her while she battled her cancer from a hospital bed at home. This is a community that cares about children with cancer. This is where people band together and say that it’s not okay for an 8-year-old to lose her life so young.” For more information about Laney’s Legacy of Hope, visit www.laneyslegacyofhope.org.

lovewestreading.org

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IN THE KNOW & ON THE GO ////

A Retailer’s Perspective:

Dream BIG

How to Start Your Business in West Reading

By Jay Tremblay, Neo-Pangea

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quick stroll down Penn Avenue will show you that West Reading is full of bold, prosperous dreamers! For many, owning a business is an important part of the American Dream, but transforming your business dreams into reality requires careful planning and dedication. This guide can help you dot every “i” and cross every “t” as you lay the foundations for a successful business. First things first... This guide assumes you have the basics – a business idea, marketing, management plans, and your budget.

If you need help getting started, the Small Business Administration and the PA Department of Community and Economic Development can offer valuable advice. You may even qualify for grant money to help get your business up and running!

1 Verify Your Zoning So... You found the perfect West Reading location for your business. Before you sign a lease or buy a property, make sure the current zoning will accommodate your business. To ensure that your new enterprise can operate legally for many years to come, this step is absolutely critical. Make an appointment with the
West Reading Codes Department. They can explain how the borough is organized and where certain types of businesses are permitted. 2 Apply for a Zoning Permit After you’ve verified that your business meets West Reading’s requirements for your potential location, file an application for a Zoning Permit and pay the accompanying nominal fee. Whether your application is approved or denied, you still have options. 3a. Your Application Was Approved! Before you make any changes, you’ll need to verify that your property meets the required ADA compliance for the type of business that you are opening. Officially, painting doesn’t count as renovation, so feel free to celebrate your zoning approval with a fresh coat of paint! If you don’t need any renovations beyond painting, please check your required ADA compliance with the borough, address any issues, and then move on to the occupancy permit (Step 4).

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Avenues Fall 2015


If you need to renovate your location beyond painting or are planning to change the basic use of your property, you should discuss the required permits and ADA compliance needs with your architect, builder, or licensed contractors. Keep in mind that any plumbing or electrical work needs to be performed by a professional who is licensed to perform services in
West Reading Borough. If you find that you need significant upgrades to meet ADA requirements, you may seek a variance from the PA Department of Labor and Industry. After you’ve finished renovating, your location
will need to pass a final inspection in order to
obtain an occupancy
permit (Step 4) before you begin operating your business.

Tues – Thurs 4pm-11pm Friday & Saturday 4pm till midnight

Thursday 6-11pm Friday & Saturday 4pm till midnight

3b My Application Was Denied. Don’t worry... There’s still hope! If your zoning permit was denied, you can file an appeal. You need to arrange an appeal hearing with the Zoning Hearing Board, which can be scheduled through the
Codes Department. The
appeal process costs
approximately $1,500, and
while a lawyer isn’t required,
it is a formal hearing with a court reporter – so it’s best to play it safe. If your appeal is successful, you may be granted a variance that authorizes you to operate your business in the location you desire. 4 Schedule Your Occupancy Permit The location is ready, your business plan is sound, and all of your hard work
and dedication is about to
pay off. Now, you need to get an occupancy permit.
Call the Codes Department
and schedule an inspection
of your property. A successful
inspection will result in an Occupancy Permit that allows you to open your doors! 5 Obtain a Business Privilege License You’ll still need to set up your Business Privilege License with the Berks Earned Income Tax Bureau. You can
contact them directly for the paperwork. 6 Join LoveWestReading.org Now that you’ve officially joined the West Reading community, register your business for free on our website, Love West Reading. Hundreds of people visit the website every month and they’re looking for businesses just like yours!

lovewestreading.org

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h s e r F Farm Reading Health System Offers the Community Access to Farm Fresh Products

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ating well is important for good health. With that in mind, Reading Health System is partnering with two organic food providers to offer community members and employees the convenience of purchasing high-quality organic produce, meats and other products on the Reading Hospital campus every Wednesday afternoon. This year, Dundore & Heister, a local butcher shop, is selling meats; pantry items such as pickles, granola, syrups, oils and mustards; and prepared foods such as meatballs, soups, Bolognese and taco meat in the second-floor lobby of the Doctors Office Building at Seventh Avenue and Spruce Street every Wednesday from 2:30 to 5:30 p.m. That timing coincides with when community members and employees may pick up shares of organic products they have purchased from the Lancaster Farm Fresh Cooperative’s Community Support Agriculture (CSA) program. Reading Health System has arranged for the second-floor lobby of the Doctors Office Building to be a Lancaster Farm Fresh drop-off site. Reading Health System employees serve as volunteers and help with the produce pickup. Tapping these two vendors, Reading Health System is bringing together in one location some of the freshest, highest-quality food available and helping offer access to knowledgeable organic-food experts from Dundore & Heister and Lancaster Farm Fresh. Dundore & Heister products are readily available for purchase on-site; no registration or pre-order is necessary.

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Avenues Fall 2015

Lancaster Farm Fresh CSA members pay for their share in the winter and early spring, and then receive their weekly share of the seasonal harvest. The cooperative offers shares of certified organic fruits, vegetables, chicken, meat, eggs, bread, cheese, yogurt, flowers, herbs and more. CSA Members receive a newsletter from the cooperative a few days before their pickup each week. The newsletter includes a list of vegetables likely to be in that week’s share as well as recipes for vegetables that may be less familiar to some recipients. Reading Health System is committed to arranging for the sale of healthy food options for community members and employees.


CHEW CHANT CHILL

WEDNESDAY & THURSDAY: 4PM-10PM

Want to make a purchase? It’s this easy: To buy Dundore & Heister products, simply show up on Wednesday afternoons between 2:30 and 5:30 p.m. in second floor lobby of the Doctors Office Building. To purchase a Lancaster Farm Fresh share, simply:

• Order online at Lancasterfarmfresh.com/csa.

• Select Reading Hospital as your pickup site.

• Pick up your share every Wednesday between 2:30-5:30 p.m. in the second floor lobby of the Doctors Office Building.

FRIDAY & SATURDAY: 11AM-12 MIDNIGHT SUNDAY: 11AM-8PM

610 PENN AVENUE (484) 818-0176

READING, PA 19611

CHATTYMONKS.COM

Reading Health System’s participation with Dundore & Heister and Lancaster Farm Fresh Cooperative is part of the system’s commitment to “Advancing Health. Transforming Lives.”. The collaboration is a win-win. Local residents and employees have access to top-quality food, and the partnership strengthens the community in which we live. For more information visit www.readinghealth.org/farmfresh.

ART PLUS GALLERY Find Fine Art gifts from $5.00 to $500.00

604 Penn Avenue West Reading, PA19611 610-375-9122 www.artplusgallery.weebly.com

Local Art Goes off the Beaten Path

painting, photography, sculpture, fabric, jewelry, prints, cards, books 11-5pm Weds.- Sat. 10 -4pm. Sun

lovewestreading.org

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Elm Street Develops New Programs By Dean Rohrbach Photos courtesy of Dean Rohrbach

Most people are aware of the West Reading Community Revitalization program and the Elm Street program which seek to stabilize the older neighborhoods surrounding the Main Street business district. These programs include the Property Acquisition, Rehabilitation & Resell (PARR) program; Faรงade Improvement Grants; Paint the Town event; and public art installations, such as the Cherry Street Mural Corridor initiative.

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Avenues Fall 2015


ELM STREET NEWS ////

Reading Hospital Housing Assistance Program

Do you or someone you know work for Reading Health System (RHS) and want to buy a home in West Reading? West Reading Elm Street has partnered with Reading Health Systems to create an Employee Housing Assistance Program that provides up to $5,000 in down payment or closing cost assistance to their employees who buy homes in Elm Street target neighborhoods. This neighborhood extends from South 2nd to South 7th and Cherry to Pine (See map on hospital brochure) -- in convenient proximity to the hospital’s main campus. In addition, the hospital program also provides for a $2,500 Home Improvement Loan for façade repairs and upgrades.

Elm Street H.E.L.P. Program

West Reading Elm Street in partnership with Berks County Office of Community Development has a program called H.E.L.P. which can provide up to $40,000 in zero percent (0%), deferred payment loans with NO MONTHLY PAYMENTS. However, in this program the county does put a lien on the home for the amount of the principal (there is no interest). The principal is paid when you sell home no matter when the sale occurs.

H.E.L.P. was designed primarily as a lead abatement program for older homes where a child under six resides. The lead abatement portion of the $40,000 maximum is a 100% grant. This could include removing and re-painting interior and exterior surfaces and even provide for new windows. After the lead abatement portion is complete, the homeowner can spend the remaining portion (up to $40,000) on any home improvement they want, such as installing a new kitchen, remodeling the bathroom, purchasing new energy efficient appliances, etc. There are four limitations to H.E.L.P. program: 1) Home must be owned or under agreement of sale in Elm Street target neighborhood; 2) Property must be owner-occupied; 3) Property must have child under six years old living there; and 4) Only available to families at moderate-income or below. Income Guidelines: 1 Person $37,200; 2 Persons $42,50; 3 Persons $47,800; 4 Persons $53,100; 5 Persons $57,350. Contact Kathy at Berks County Office of Community Development to make an appointment: 610.478.6325. She will ask you to bring the following documents with you to your appointment: 1) Last year’s federal & state income taxes; 2) Last two pay stubs; and 3) Receipts showing you paid county and school property taxes.

Both of these programs are available to any of Reading Health System’s 7,000 full-time employees. Both programs are zero percent (0%) interest, deferred payment loans with NO MONTHLY PAYMENT. No lien is placed on the property. These loans are forgivable loans with 20% being forgiven annually over five years at which time they become a 100% grant, if the employee stays in their home. Call Dean L. Rohrbach, Elm Street Manager at 610.685.8854 to learn more. Program can also be leveraged to purchase an Elm Street PARR project property – after the home has been renovated and modernized.

Insuring

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BUSINESS INSURANCE Property and Equipment Liability Insurance

Automobile and Truck Fleets Workers Compensation Professional Liability

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lovewestreading.org

19


West Reading’s

t s e F l l a F l a u n 9th An on the Avenues by Andréa Much

P

resented by the West Reading Community Revitalization Foundation, West Reading’s Fall Festival on the Avenue invites thousands of visitors to this community-wide block party with extraordinary harvest happenings! Find everything you love about fall – and fall in love with West Reading all at once. Whether you’re visiting from afar or meeting up with friends locally, you’ll want to visit the avenues for your fill of pumpkins, harvest ales, tavern burgers and pony rides. It’s simply the place to be!

Fall Fest kicks off at noon and rocks the blocks of West Reading through 9 p.m. Live music and savory aromas entertain your senses as you stroll Penn Avenue, browsing unique arts and craft vendors at their street-side booths. Sample everything fall – from pumpkin decorating to specialty foods and seasonal spirits and take home oneof-a-kind art, a growler filled with local brews and makeand-take art for the kids!

20

Avenues Fall 2015

It’s become a tradition to celebrate a new season in this vibrant neighborhood. Between West Reading’s Art on the Ave and Holiday Glow celebrations, there’s plenty of room to find a reason to usher in the autumn season in beautiful Berks County. After all, what better reason travel through surrounding bands of golden farmlands and forested hills? And while you are here, view the valley from our Pagoda overlook! Traditionally held each year on the third Saturday in September, the 9th annual Fall Fest will take place on Saturday, September 19th. The borough’s main street, Penn Avenue, is closed to traffic from the 500-700 blocks of West Reading. This pedestrian-friendly, all-ages event is the best way to truly experience all of what the Avenue has to offer. Fall Fest is all within walking distance from plenty of free parking that can be found within the area’s side streets and VF Outlet Village. Pack the strollers, pick a landmark to meet friends and wind your way through the street’s activities. In addition to volunteers, West Reading borough policeman on-foot help to make this event safe and convenient for the record-setting amount of visitors traveling to the area for the day-long celebration.  


See you the19rthe!

Saturday, September 12 p.m. – 9 p.m. Penn Avenue 500 – 700 blocks of 611 West Reading, PA 19 ovewestreading.org .l w w w 4 85 -8 84 610-6

lovewestreading.org

21


FALL FEST ON THE AVENUE

Fall Fest-ivities Games

First played in the 1970s by the likes of Lance Mountain, then adopted by street skaters in the 1980s, the Game of Skate borrows from basketball’s game of H.O.R.S.E. A fun, easy game for skaters of various ages and skill levels, games of S.K.A.T.E. will be hosted by Holistic Skateshop throughout the day.

Other kid’s activities, including Lego building and more, will be hosted by Snapology of Reading and pony rides brought by Hilltop Ranch of Mohnton.

Beer Tent

Over the years, the Fall Fest beer tent has become the crowd’s most popular attraction. This year, it holds a lot of big wins, including chances to win extraordinary raffle prizes and a beer truck that will be tapping double the amount it has in years past!

Centrally located at 6th and Penn Avenues, the beer tent offers a close-up of the main stage music while you sample Fall Fest’s widest variety of seasonal brews. Special guest, Gretz Beer Co. of Norristown is partnering up with the WRCRF to provide a ten tap truck. Hefeweizen, IPA’s, ciders and seasonals will be featured on tap. If it weren’t for the lack of lederhosen, the scene would almost resemble an Oktoberfest – but in its own “West Reading way,” of course.

22

Avenues Fall 2015

Plenty of chances to win raffles all day long – and winners will enjoy beer-brand collectibles and splendid gifts donated by local West Reading businesses. Your chance to play helps to support the West Reading Community Revitalization Foundation (WRCRF), which helps present the borough’s seasonal street fairs, including Fall Fest, happen. Beer Tap Sneak Preview Troegs Seasonal Victory Festbier Spaten Oktoberfest Franziskaner Hefe Lancaster Brewing Co.’s Oktoberfest

Ithaca Flower Power New Belgium Fat Tire Goose Island IPA Mckenzies Seasonal Cider

Live Music

Between the Fall Fest beer tent and main stage of music, the 6th and Penn Avenues intersection in the heart of West Reading’s main street is the place to be. There’s no doubt there will be plenty of room for dancing – dancing in the street!

We are beyond excited to announce our Fall Festival partnership with Y102’s Homebrewed co-hosts: A.J, Frank Phobia, and D. Wilder will be your presenters of this year’s main stage at Fall Fest! Stay tuned for the stage line-up, sample some sweet pre-show podcasts and spend the day with these dudes on September 19th! Local talent has graced the music scene all over Berks County this summer, but one place has all of the favorites lined up for Fall Fest! You won’t want to miss performances by Caroline Reese or Echoes Talk Back. But wait – there’s more music to enjoy! A side stage of music will be set up on the 700 block. Hosted and produced by local music enthusiast, Matt Cullen, to maintain a seamless sound of music throughout Penn Avenue.


Hamburger Eating Contest

Hosted by the West Reading Tavern, this year’s Fall Fest will be the site of our very own Hamburger Eating Contest. Join in the fun – as a participant or spectator! Contact Mark Woodward for more details.

Apple Festival

Find free activities and food all day outside of the gorgeous St. James Church at 7th and Penn Avenues. From 11 a.m. – 4 p.m., St. James will host an apple festival with carnival games and prizes, pumpkin decorating and a moonbounce! If you’re strolling the Avenues with toddlers, convenient side street parking connects you to beautiful west-end Elm Street neighborhoods.

Are customer service, quality, deadlines and price important to you? They are to us.

A Full Service Commercial Printing Company Since 1936

101 South First Avenue, West Reading, PA 19611 Ph: 610.375.8581 | Fx: 610.375.4102 www.riecksprinting.com | More details are brewing for the best event yet! Follow Fall Festival on the Avenue on Facebook and subscribe to www.lovewestreading.org for the latest updates on all happenings in West Reading. Saturday, September 19th 12 p.m. – 9 p.m. 500 – 700 blocks of Penn Avenue West Reading, PA 19611

lovewestreading.org

23


FALL ON THE AVENUES //// events

Fall

on the AVENUES

September

Art in the Making

Reading Public Museum August 15 – October 15 Art in the Making follows works created by teachers and students of three New York City art institutions along with their counter parts from notable Pennsylvania and Washington D.C. schools of art. Visit www.readingpublicmuseum.org for details.

Fall Festival on the Avenue Saturday, September 19, 12 – 9 PM We promise you’ll fall in love with Penn Avenue during this annual celebration of all things Autumn! Enjoy a day of live music, browse the local shops’ sales, art and craft displays, and children’s activities and sample one-of-a-kind craft brews in our exclusive beer garden on 6th Avenue.

Night at the Museum

Reading Public Museum September 19, 2015, 7:00 pm – 11:00 pm Enjoy delicious food stations from Masterpiece Events and desserts from Sweet Street, while celebrating the accomplishments of The Museum. Enjoy live music from Reminisce, network, and get a first look at The Funnies:Vintage Comic Strips, 1940s-1960s inside the galleries of The Museum.

West Reading Wine Walk

Wednesday, September 23, 2015 from 5:30 PM to 8:30 PM 400-800 Penn Ave. ,West Reading, PA 19611 Self-guided wine tour through the borough of West Reading. 10+ Stops provided to sip, sample and shop along Penn Avenue. For the night, West Reading transforms itself into an experience for the senses with an assortment of wines and live outdoor music on each block. Come out and enjoy West Reading’s unique small town atmosphere with a night out among friends. Please make sure to print and bring your online ticket to one of the two registration tables to receive your sampling cup and official tour map. Most avenue restaurants and businesses are open extended hours for the evening. *Must be over 21 and have a valid photo ID to participate. Tickets $10.Visit gotowestreading.com to order.

Jackson Browne

Santander Arena September 27, 7:30 pm Singer-songriter Jackson Browne’s Tour for his new album, Standing In The Breach, a collection deeply personal and political songs, exploring love, hope and defiance in the face of the advancing uncertainties of modern life. Tickets from $53, available at the VF Outlet Box Office at Santander Arena, all Ticketmaster Outlets, charge by phone 800-745-3000 or online at www.ticketmaster.com

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Avenues Fall 2015


FALL ON THE AVENUES //// events October

arts festival READING

Goggleworks October 3 – 4, 10am - 5pm The arts festival READING is a high-quality show featuring as any as 60 juried fine artists and craftsmen as well as 30+ GoggleWorks studio artist, demonstrations throughout the buildings, music, and food. Tickets are: Adults: $8.00 Online/advance Ticket for Adults: $7.00. Children under 12 admitted free.Visit www.goggleworks.org for an admission discount.

Comedian Dave Chappelle

Santander Performing Arts Center October 6 at 7:00 pm and 9:30 pm Tickets available at the VF Outlet Box Office at Santander Arena, all Ticketmaster Outlets, charge by phone 800-745-3000 or online at www.ticketmaster.com.

Giving Goes Glam Fashion Show

Neag Planetarium, Reading Public Museum Wednesday, October 7, 5:30 - 8:30 PM Join us for the Giving Goes Glam Fashion Show benefitting the Sacred Heart School student scholarship fund. This year’s fashion show will feature the best of West Readings boutiques on the runway, raffles, refreshments, and more.

The 4th Annual Fashion Show will be held at the Neag Planetarium on the beautiful grounds of the Reading Public Museum. Satisfy your palate with the many “tastes” of West Reading that will be offered before the show during the cocktail hour and try your luck to win one of the fabulous raffle prizes. Cocktail hour begins at 5:30pm with the fashion show beginning at 6:30pm. Purchase tickets online below or in person at Tina’s Salon (404 Penn Ave) or She… A Fashion Accessory Experience (715 Penn Ave).

Costumes on the Corridor

Friday, October 16, 5- 7 PM Kid-friendly trick-or-treating up and down the Avenue, followed by Harvest Hayrides at the West Reading Playground at 7 PM hosted by West Reading Recreation.

Pumpkin on Penn

Saturday, October 24 Details are brewing for a pumpkin tap takeover in West Reading! lovewestreading.org

25


FALL ON THE AVENUES //// events Chris Young with Special Guest Eric Paslay

Santander Arena October 29 at 7:30 pm On the heels of the fastest growing single of his career, Chris Young, visits Reading on his “I’m Coming Over” Tour. Chris Young is “one of the strongest, most distintive voices among country’s current crop” (Billboard).

Bad Seed

Reading Community Players October 23, 24, & 25 The scene is a small Southern town where Colonel and Christine Penmark live with their daughter, Rhoda. Little Rhoda Penmark is the evil queen of the story. On the surface she is sweet, charming, full of old-fashioned graces, loved by her parents, admired by all her elders. But Rhoda’s mother has an uneasy feeling about her. When one of Rhoda’s schoolmates is mysteriously drowned at a picnic, Mrs. Penmark is alarmed. For the boy who was drowned was the one who had won the penmanship medal that Rhoda felt she deserved. Visit www.readingcommunityplayers.com for more information.

Genesius Theatre Presents The Great American Trailer Park Musical

October 9-18 Performing at Genesius Theatre, 153 N. 10th St., Reading, PA The Great American Trailer Park Musical is a hysterical redneck romp through the white trash territory of Central Florida. Take adultery, strippers, crazed ex-boyfriends, Costco and the Ice Capades and what you have is one of the most laugh-out-loud shows you’ll ever see. This comic fable about women in a Florida trailer park and their no-account men is more fun than a chair-throwing episode of Jerry Springer set to music! Big-hearted, joyful and yes, even a bit vulgar, this show is like eating a bag of Doritos – you just can’t get enough! Visit www.GenesuisDifference.org for details.

Symphony of Style

Saturday, October 24 Crowne Plaza Hotel in Wyomissing This year marks the fifteenth anniversary of the Reading Symphony Orchestra League’s annual “Symphony of Style” Fashion Show. The doors open at 11:00 a.m. in time for guests to view a large and enticing array of auction and raffle items featuring food and wine baskets, children’s toys, home décor, clothing and jewelry as well are many restaurant gift certificates. A three course gourmet luncheon is served at noon, followed by the fashion show.

Welcome

CRAFT SHOW Sat, Sept 26 9AM-4PM

CRAFTERS! To reserve your spot contact: Jonnelle_Keller@vfc.com Phone: 610-208-5416 Reservation Fee: $35

JOIN THE FUN Proceeds from the event Benefit Breast Cancer Support Services of Berks

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Avenues Fall 2015

Tons of Crafts, Music ...and More!!

Pclheuck sout the

ESE CHINTION AUC Come

E BIG ER TH – UND

!– TENT


! s e t a d e h t e v Sa November

Black Friday

November 27 The official “opening day” for holiday shopping – and more importantly – our Holiday Glow Celebration!

Small Business Saturday

November 28 Find unique gifts, gift certificates and to-me-fromme finds on the Avenue. Special events, hours and sales will be in the winter issue of Avenues.

December

Holiday Glow Celebration

Visit us Black Friday through Christmas Eve. Special extended Holiday Shopping Hours. Special Events each Friday, for details see our Winter issue of Avenues magazine or visit lovewestreading.org.

85th Annual Tree Lighting Ceremony December 4 Santa makes his way to town.Visit Santa and enjoy hot chocolate at St. James Church

5th Annual Run Santa Run December 12

Pencil us in Permanently!

2nd Friday on Penn

Farmers’ Market, every Sunday, 9AM – 1 PM

500 block of Penn Avenue through November Shop the locally made herbal hand soaps, fresh goat cheese, organic produce and coffee brewed by the cup!

October 3 + 4, 2015, 10AM-5PM | FREE PARKING 1st Weekend in October artsfestivalreading.org PRESENT THIS AD FOR $1.00 OFF ADMISSION

AVE15

The perfect evening to spend on Penn Avenue, held each month, year round in West Reading. Sip, savor and stroll your way down the avenue and enjoy monthly specials in our charming shops and restaurants, gallery openings, live music and everything else you love about West Reading!

200+ Regional Artists Represented M-F: 11AM-7PM | Sat+Sun: 11AM-5PM

201 Washington St., Reading, PA 19601 610.374.4600 | www.goggleworks.org W Rdg Avenues Magazine, Fall Issue: 1/4 page ad, lovewestreading.org 3.5625” wide x 4.833” high

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FALL ON THE AVENUES //// events

West Reading Farmers’ Market B

ountiful stands overflow with gorgeous vegetables; bouquets appear to have been picked right from your grandmother’s garden; gorgeous exotic mushrooms; handcrafted cheeses; outrageously delicious pickles… oh, the yummy goodness! Take a walk through the West Reading Farmers’ Market. You will find all of these goodies – and so much more!

The Farmers’ Market in West Reading is a producer-only market held outdoors on Sundays through October, and moving indoors November 1 (see call out Box for details). The market offers the community fresh, locally grown, handmade products and delectable treats. The mission of the West Reading Farmers’ Market is to educate the public on the benefits of supporting local agriculture while maintaining the preservation of farmland in the surrounding community. And while fulfilling its altruistic mission, visitors will find the market the place to be! Live music sets the tone for a friendly, social shopping atmosphere. Smiles greet you at every booth and this warm feel enhances a sense of community. You’re sure to find an interesting conversation about how to prepare your treasures. Savor the experience. This is one of the rewards of being part of a community like West Reading! Make it a date destination with friends – or that special someone. Enjoy fresh coffee, breakfast or lunch on the go, or dine with one of the inviting restaurants along the Avenues. Visit the West Reading Farmer’s Market on 500 block of Penn Avenue and around the corner of 6th Avenue, next to Say Cheese. For weekly updates on the market offerings, follow West Reading Farmers’ Market Facebook page or visit lovewestreading.org. 2015 Schedule: May 17-November 1 Sundays, 9:00 am – 1:00 pm. November 29-April 25 Indoor every 2nd and 4th Saturday 9:00 am-1:00 pm at the Designer’s Outlets of VF Are you a farmer or vendor interested in becoming a vendor? Visit lovewestreading.org for application.


Meet the Vendors B & H Organic Produce A West Reading Farmers’ Market mainstay since 2009, B & H Organic Produce keeps their focus on flavor, fun and freshness. Owners and farmers Paul Hartz and Erica Bowers Lavdanski grow their produce on their farm in Morgantown, PA, which is certified organic by Pennsylvania Certified Organic and the USDA. Specializing in greens, salad greens and kale. They also offer heirloom items, such as tomatoes, peppers and potatoes. And if you are someone who prefers to grow your own garden, B & H Organic Produce offers organic vegetable seedlings. Erica Bowers Lavdanski was drawn to farming after studying nutrition in college. Erica found herself disenchanted with the idea of working as a nutritionist and decided to apprentice on a farm. After her apprenticeship ended, she worked on several farms and later managed a farm. Eventually Erica, now a resident of West Reading, joined forces with Paul Hartz and B & H Organic Produce was formed. B & H Organic Produce is at the West Reading Farmers’ Market on all open dates, but their main distribution is through their weekly CSA (Community Supported Agriculture) shares. Their farm is also the site of Hartz Natural Food and on Saturdays they can be found at Wyebrook Farm. Open to the public, Hartz Natural Food is located in Morgantown, PA. Visit www.bhorganicproduce.com for hours and directions.

The Rustic Bunch Just try to stroll past The Rustic Bunch stand without reaching for a bundle of their lovingly grown and arranged flowers. Unique combinations of colors and textures appear to come together so effortlessly, you will want them to grace your desk, table or window sill for days to come. And what a smile you could bring to someone’s face when you make them a gift! The garden was originally planted by Jason Smaglinski as a first anniversary gift to his wife, Katie, eleven years ago. Eight years ago, Jason expanded the garden and soon Katie and Jason were gifting flowers to friends and family. Though grateful recipients, friends suggested that they consider selling their artfully arranged bouquets and suddenly a business was born. The Rustic Bunch has been a West Reading Farmers’ Market participant for the past five years. Interest has blossomed with their customers, who began to request arrangements for offices, special events and weddings. They’ve recently added a delivery service as well, which includes a weekly subscriptions service for businesses. Visit www.rusticbunch.com for more information. And follow The Rustic Bunch on Facebook to receive gorgeous bouquets in your newsfeed! lovewestreading.org

29


ARTS & CULTURE ////

Fall Features

from Art Plus Gallery

by Judy Ballinger

A variety of events and venues are planned this fall. Gloria Urban moves from a featured display in Art Plus to share exhibit space at Say Cheese eatery with fellow painter Robin Bisaccia and photographer Brian Clark. Art with a sea theme will be featured at the West Reading Tavern. Art Plus Second Friday receptions will feature guest artist Lyn Millar September 11, and member jeweler LeAnn Wolf, October 9, with the members’ Off the Beaten Path autumn exhibit. The November 13 reception will open our holiday show, RazzleDazzle.

Gloria Urban featured artist Photo credit: Blair Seitz

CURIOUS

on the Avenue Fabulous, Fun, and One-of-a-kind

For Fall Fest, on September 19, we will hold art demonstrations and offer visitors an opportunity to paint a sun-catcher or miniature canvas. The highlight this fall is our extensive display of members’ current and previous art work at the Inn of Reading, Sunday, 2-5pm., October 11. Tickets for this gala Wine and Cheese Fundraiser are available at Art Plus Gallery. New exhibits are hung in January, March, May, July, September and November.

Antiques p Chandeliers p Clothing p Accessories Stained Glass p Gift Certificates p Art Deco Tables p Crystals p Candles 605 Penn Avenue West Reading, PA 19611 610-685-3996 p Facebook.com/curiousontheavenue Call us to book your private after hours shopping party!

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Avenues Fall 2015


REACH 100,000+ CONSUMERS IN SOUTHEASTERN PA Advertise in Greater Read ing’s hub for arts, shopping and enterta inment Fall 2015

AVENUES is mailed directly to addresses in Berks, Chester, Lancaster, Lebanon, Lehigh, Montgomery and Schuylkill Counties.

Goodbye Summer, Hello Fall!

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Reading Hospital

ROAD RUN 1–Mile Fun Run/Fitness Walk - 9 a.m. 10K and 5K Run/Walk - 9:30 a.m.

Sunday, October 18, 2015 ONLINE REGISTRATION ONLY www.readinghealth.org/roadrun For more information, visit www.readinghealth.org/roadrun or call 484-628-HELP (4357).

Tower Sponsor:

West Reading Avenues  
West Reading Avenues