West Reading Avenues Fall 2014

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Greater Reading’s hub for arts, shopping and entertainment Fall 2014

Fall Fest 2014

Eat, Drink, Shop & Play

Fall Into the Avenues

There’s Always Something Brewing

The Eye of the Beholder Public Art for All

Reading Hospital

ROAD RUN 1–Mile Fun Run/Fitness Walk - 9 a.m. 10K and 5K Run/Walk - 9:30 a.m.

Sunday, October 12, 2014 To register or for more information, visit www.readinghealth.org/roadrun or call 484-628-HELP (4357).

Tower Sponsor:

WELCOME //// from the editor

WELCOME ! To Fall on the Avenues


s we say goodbye to summer, we say hello to the beginning of the harvest season. From Andréa D. Much, Editor August to November, a beautiful drive Avenues Magazine into the borough from any direction andrea@hoffpubs.com entices visitors with bands of gold grain and deep moss greenery in Greater Reading’s scenic landscape. In this issue, we help guide you into a seasonal celebration in one of the most beautiful, vibrant neighborhoods in Berks County. Around here, compassionate community members, including volunteers, residents and merchants, cooperate to keep the beautiful energy of West Reading safe, relaxing and fun. With recent Paint the Town projects underway, a whole new city block will be accented in bright, charming colors—much like the mums that will soon line the Avenues. Just as the hay bales roll in for the biggest celebration of the season—West Reading’s Fall Festival on the Avenue—you’ll most likely work up a thirst for all things fall. Begin your fall into the Avenues on page 12. Experience West Reading as a retreat from it all. Some of the best-kept beauty and wellness secrets are behind closed spa doors in the dimly lit relaxation rooms, while some of the most revitalizing services are in these small salons that pack a lot of talent. It’s no surprise that in this neighborhood are dozens of beauty, wellness and lifestyle facilities to bring out your best, healthiest and most vibrant self. Scope out the array of nail spas, yoga studios, beauty salons and wellness centers on page 20. What other way to escape the demands of reality than to unwind? Along with all of the pampering places come the great shopping and entertaining evenings with friends or family. Scout out the In the Know Calendar on page 13 for 2ⁿd Friday and Wine Walk dates that create adventurous excursions for girlfriend and mother-daughter getaways, date night or family fun. And don’t miss out on the last days of the West Reading Farmers’ Market and soak up the last of the deliciousness brought in by local farmers and vendors!

FALL into Great Values On Your Next Real Estate Venture!

LISA TIGER is one of the best-selling agents in Berks County. She’s a multiple award-winning, Fine Homes & Estates agent with a passion for understanding and presenting each home’s unique appeal, and for connecting with buyers. Lisa’s professional eye, marketing savvy, relentless work and contagious enthusiasm get results: in 2013 she topped $22 million is sales–her best year ever. And 2014 is just as promising: interest rates are still low, and demand for homes is outpacing supply in many areas. Whether you’re buying or selling, it pays to connect with Lisa Tiger!




610.779.2500 • 610.207.6186 (cell)

Find your happy place in West Reading and plan your fall escape. It’s bound to be down one of the borough’s nature paths, through one of the craft brew houses or into one of the wellness areas. Don’t trick yourself out of treating yourself this season!

See you on the Avenues!



Helpful Arts, Culture & Business Links Art Plus Gallery artplusgallery.org Berks Arts Council berksarts.org Berks Jazz Fest berksjazzfest.com The Gallery Above Penn Square galleryabovepennsquare.com GoggleWorks Center for the Arts goggleworks.org Greater Reading Chamber of Commerce and Industry greaterreadingchamber.org Greater Reading Convention & Visitors Bureau gogreaterreading.com

We provide personal and commercial coverage.

Greater Reading Economic Partnership greaterreading.com RACC - Miller Center for the Arts racc.edu/MillerCenter R/C Reading Movies 11 & IMAX rctheatres.com/loc_reading.asp Reading Downtown Improvement District downtownreading.com

Book your stay now! CandlewoodSuites.com/Readingpa

Reading Public Museum readingpublicmuseum.org Reading Symphony Orchestra readingsymphony.org Santander Arena (Previously Sovereign Center) santander-arena.com

U Consider

m o H s


Santander Performing Arts Center (Previously Sovereign Performing Arts Center) santander-arena.com Schuylkill River National & State Heritage Area schuylkillriver.org West Reading Community Revitalization Foundation wrcrf.org West Reading Main Street lovewestreading.org




Book your room at Candlewood Suites in West Reading, PA, and get 10% off our current room rates. Good thru November 30, 2014. *Subject to availability. Must be 21 or older. Some restrictions apply. Must present coupon at check-in

55 S. 3rd Avenue, West Reading, PA 19611


Avenues Fall 2014


Wyomissing Borough co.berks.pa.us/wyomissing The Yocum Institute for Arts Education institute-of-arts.org

CONTENTS //// fall 2014


Fall Beer Flavors

CONTACT INFORMATION Publisher, Tracy Hoffmann Hoffmann Publishing Group, Inc. Design, Brittany Fry 2921 Windmill Road Reading, PA 19608 HoffmannPublishing.com 610.685.0914 Avenues@HoffPubs.com

ADVERTISING 610.685.0914 ext. 1 Sales@HoffPubs.com

BOROUGH BUSINESS West Reading Borough 500 Chestnut Street West Reading, PA 19611 WestReadingBorough.com 610.374.8273

WEST READING MAINSTREET PROGRAM West Reading Community Revitalization Foundation 500 Chestnut Street West Reading, PA 19611 WRCRF.org 610.685.8854 View the Digital Version of West Reading Avenues online at lovewestreading.org The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All rights reserved. No portion of this publication may be reproduced electronically or in print without the express written permission of the publisher. West Reading Avenues is published quarterly {Spring, Summer, Fall, Winter}.




28 The Eye of the Beholder

New & Improved On the Avenues

Public Art for all

10 A Blogger’s Perspective

30 Creation, Engagement,

12 Fall Into the Avenues

32 Art Plus Gallery Features;



15 West Reading’s

3 From the Editor 13 Events

On Coming Home

8th Annual Fall Festival On the Avenues

Learning, & Livability Donna Unger


On the Avenues

22 Fall Beer Flavors 26 Suggested Itineraries From Some of Our Friends…



IN THE KNOW & ON THE GO //// new & improved

New & Improved on the Avenues NEW BUSINESS

Nano Brewery Opens in West Reading Chatty Monks has been the place to chew, chant and chill ever since it opened its doors on the Avenue in June. Craft beer enthusiasts and foodies alike can delve into 25 brew recipes that are paired perfectly with Flying Monky BBQ wings and Hoppy French Friars. Discover the craft of draught enlightenment in 5 oz. tasters of this newly trademarked homebrew selection!

Chatty Monks Brewery

610 Penn Avenue, West Reading, PA 19611

484.818.0176 chattymonks.com


Wed & Thurs: 4 pm – 9 pm Fri & Sat: 11 am – 11 pm Sun: 11 am – 6 pm

Original Barbecue Flavor Arrives on the Avenue Follow the barbecue aroma to the street corner of 4th & Penn Avenues to find Johnny’s G’s Barbecue on the Avenue. Owners John and Shelley Gibo brought the barbecue flavor to West Reading with John’s unique homemade barbecue sauce and rub recipes on carefully prepared pulled pork, brisket, ribs and smoked sausage. Johnny G’s offers take-out, delivery and catering.

Johnny G’s Barbecue on the Ave 400 Penn Avenue, West Reading, PA 19611

610.401.4916 johnnygsbbqshack.com


Wed–Sun: 10:30 am – 8:00 pm


Avenues Fall 2014

Natasha Nicole’s Salon Discover a new way to unwind on the Avenue with a private salon experience. Natasha Nicole’s Salon offers an individualized atmosphere of hair and nail care where spa guests are treated to top-quality beauty services customized and tailored to their needs. Natasha Hoffmann, owner of Natasha Nicole Salon, delivers specialized hair and nail care treatments, including spa pedicures, nail enhancements and hair treatments to spa guests on an individualized basis by appointment only. By appointment only. Call for pricing and scheduling information.

Natasha Nicole’s Salon

432 Penn Avenue, West Reading, PA 19611



Curious on the Avenue The “curious” tradition continues as the eclectic antiques and gift shop, Just Curious, changes ownership and becomes Curious on the Avenue. New owners Melissa and Pat have kept the inventory of unusual gifts, garden items, candles and antiques along with “new” arrivals of furniture, renewed men’s and women’s clothing and collectibles in this charming Victorian setting.

Curious on the Avenue

605 Penn Avenue, West Reading, PA 19611

610.685.3996 curiousontheavenue.com

New Ownership Fashions the Avenue “I like West Reading ’cause it’s artsy and underground, the way a great city starts,” says Susan Golembiski, the new owner of Jan Rae. “There’s more style in Reading than people know.” For more than 40 years, Jan Rae has offered Greater Reading the finest fashion house designs. Susan Golembiski is no stranger to the Avenue, and as the new owner, she brings her business approach to freelance fashion design and purchasing. Build your wardrobe with the finest well-designed elements and learn lessons in mixing the best selections in understated elegance and high-quality classics at Jan Rae. Don’t miss designer Lauren Midlam Fashion Week Show, during Fall Fest, Saturday, September 20, 4pm

Jan Rae 612 Penn Avenue, West Reading, PA 19611

610.372.9935 janrae.com

Buttonwood Blooms

(Correction from Summer Issue)

Buttonwood Blooms, formerly Flowers by Audrey Ann, is named after Reading’s Buttonwood IGA, a grocery store operated for decades by shop owner Monika Capozzi’s father. This West Reading Floral Boutique specializes in contemporary design and customized bouquets for every special occasion. Stop into the bright and colorful shop to pick up a stunning arrangement of the freshest flowers ’just because’, talk to Monika about your wedding dreams or pick out floral jewelry that will accent your prom dress perfectly. This unique shop offers one-of-a-kind floral designs created by Monika whose training includes the prestigious American Institute of Floral Design. While in the shop be sure to ask about her Eco-Friendly options including recycled vases and locally sourced flowers. Also ask about hands-on Floral Design courses offered seasonally just down the street in the studio of Allison’s Clothing.

Buttonwood Blooms

510 Penn Avenue, West Reading, PA 19611 610.374.3322 or 1.800.865.9292


Cagg’s Caffè Libertà Fondly known as the Cagg’s, Donna and Ken Cagliola purchased the former Café Harmony last fall to open up their dream “café of freedom.” Cagg’s Caffè Libertà is a coffee and relaxation café serving up delicious bites and sweet treats. A place to unwind, share art and conversation, Cagg’s Caffè Libertà offers WIFI connection, open mic nights and seating free of judgment.

Cagg’s Caffè Libertà

616 Penn Avenue, West Reading, PA 19611


continued on page 8




William H. Diller Jewelers Celebrates 100th Anniversary Not many businesses in today’s world celebrate a business centennial— but William H. Diller’s is able to recognize the faces from generations of shoppers. Berks County’s oldest, most hospitable jewelry store celebrates its 100th anniversary this year. Stop by this spacious and accessible landmark location to experience the Diller’s jewelry tradition for yourself!

William H. Diller Jewelers

601 Penn Avenue, West Reading, PA 19611

Justin Bortz Jewelers Celebrates 25 Years in West Reading One of West Reading’s longest-standing retail stores, Justin Bortz Jewelers is celebrating with a name change for the business’s 25th anniversary. At Justin Bortz, New World Jeweler, the art of intuitive design is mastered to reflect one’s divine self through jewelry design created with designer and master goldsmith Justin Bortz.

Justin Bortz, New World Jeweler

610.372.0019 dillerjewelers.com


A community bank. Funding community projects.


Sounds like a good formula to us.

Rothenberger Insurance Services Experience Growth Rothenberger Insurance Services, LLC and Wenrich Associates Inc. have been operating from the same location for several years. Recently, Ron Rothenberger, shown below with independent agent Sean Wyandt, formalized an agreement to assume full control of both companies. Rothenberger Insurance specializes in personal property and casualty insurances, and a variety of business insurances.

Rothenberger Insurance Services

Offering a wide variety of business banking services.

436 Penn Avenue West Reading, PA 19611

610.406.5827 risquote.com

1-888-238-3330 | www.VISTBank.com Member FDIC


Avenues Fall 2014

From Allentown







Take I-76 West to the PA Turnpike (toll road 76W). Take 76 West to the Morgantown exit 298. Proceed through the tollbooth to I-176. Continue for approximately 10 miles and take the 422 West exit. Take 422 West to the Penn Street, Reading, or Penn Avenue, West Reading exit.








From Baltimore Take I-95 to Baltimore Beltway (I-695W), then to I-83 North to York, PA. From there take Route 30 East, to Lancaster, then 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street, Reading, or Penn Avenue, West Reading exit.






From Philadelphia








US 422






Take I-78 West to 222 South towards Reading. Continue on 222 South towards Lebanon/Lancaster. Take 422 East towards Pottstown. Take the Penn Avenue, West Reading, or Penn Street, Reading exit.






Guest artist for September–October

Laura Gelsomini painting pictured, “Venice”

From Harrisburg

Take the PA Turnpike East to Reading exit 286. Continue on 222 North to Reading. Merge on to 422 East towards Pottstown. Take the Penn Street Reading, or Penn Avenue, West Reading exit.

Edward J. Kuhn Funeral Home Located in West Reading for over 75 years,

Edward J. Kuhn Funeral Home

Outreach Gallery:

Be Inspired!

Reading Area Community College art students

Providing display and sales of various media by 25 local artists and artisans.

Donna Unger Encaustic & Cold Wax paintings

Art Plus Gallery 604 Penn Ave., West Reading, PA 19604 | 610.375.9122 www.artplusgallery.weebly.com Gallery hours: Tuesday–Saturday 11–5, Sunday 9:30–3

has been providing caring, professional care to their community for three generations.

Member Gallery:

Opening Reception: Friday Sept. 12, 5-8 pm Soft Opening: Fri., Oct. 10, 5-8 pm

Edward J. Kuhn, Jr., Supervisor 610.374.5440

739 Penn Avenue, West Reading, PA 19611 kuhnfuneralhome.com lovewestreading.org



by Colleen Boyle


ew feelings can match that of coming home. After a busy freshman year away at college, I looked forward to a relaxing summer at home with no set plans or vacations. The next three months were mine to get back into the swing of things here in Berks County and explore my old stomping grounds. The West Reading Avenues blog began as a way for me to be productive during my summer recess, but it quickly became the portal through which I rediscovered my West Reading. As I embarked on this journey I reminisced about all

Right: Deborah Hutcheson & Skyedog, of Charles Hutcheson Fine Jewelry


Avenues Fall 2014

the Tuesday nights my family spent at GNA Ristorante; Sunday mornings with friends at Taste of Crepes; browsing Hello Bluebird where I’d purchased many birthday gifts; and scouring the racks at Bella Jules, shopping for prom dresses. As I walked the streets I often ran into old classmates and neighbors, even a former babysitter or two. Every time I went back to the Avenues I was reminded

of all the time I spent growing up there. I thought that I knew every corner of the town, but came to realize that I’d only just scratched the surface. Sure, I’d been to the Reading Health Systems’ annual Garden Party many times and spent long hours enjoying the borough’s annual Art on the Avenue event. I even toured the Sunday morning Farmers’ Market once or twice in past years. Now, however, I saw everything again through the lens of my camera, capturing for the first time the community and cohesive nature of the events as they brought everyone together. I started to talk to the shop owners, workers, and regular customers. I discovered things I never knew about the Avenues—that you could play any instrument you want at Earth Rhythms and that Say Cheese! hosts Jazz Nights on the second Friday of every month. Soon my Sundays were spent at Café Harmony’s (now Cagg’s Caffè Libertà, under new owner, Donna Cagnotti) open mics and on weekday mornings I would grab a quick bite at one of the many cafes before a walk through the Reading Public Museum’s arboretum. I was ducking into stores I never had shopped before to see what they offered, and I was never disappointed. Every new store that had appeared since I went to school was waiting to be explored. I walked the Avenues several times a week and never tired of them. It was like my childhood all over again, but this time better and more exciting. There was always something going on—a festival, a block party or Wine Walk, and, by engaging with everyone I met, I began to get the most out of every visit. It’s not hard to figure out what makes the Avenues thrive. The shopkeepers have an obvious passion for what they do, each with their own unique store or restaurant but all working together to create a fun and welcoming environment in West Reading. The variety of shops is incredible, with stores selling anything from pet supplies to secondhand children’s clothes. With so many different stores, it would be easy to have a disconnect among shopkeepers, yet they have all come together to deliver events that give Berks County residents even more reason to stop by the Avenues. Whether it’s staying open later every second Friday or setting up a booth at a festival, the stores’ owners put an incredible amount of effort

into making West Reading a destination place. This was something I’d never noticed or appreciated growing up, but became evident as I spent more time on the Avenues. When I went to Art on the Avenue I was blown away by the number of people that had come out to the event. Of course I ran into many friends and old neighbors, but there were so many more people than I’d ever remembered when attending this event during my childhood. Every store was open, and many had opened booths outside to attract even more customers. There were artists and entrepreneurs from across the mid-Atlantic region coming to West Reading to sell creative, new products. There were food trucks, sidewalk sales, art galleries and live music. All the things I’d enjoyed in previous years were still there, but with a new appreciation for West Reading I realized how much work and effort was put into the festival to create such a lively, successful fun-filled event. Second Fridays are another perfect example of the shop owners’ collaborative efforts to create a destination. Stores stay open late so shoppers can visit after work to browse, shop and stay for dinner and drinks at the many eateries along the Avenues. This is the night when you’re sure to find something special happening, whether it be giveaways, discounts, or special galleries. My favorite part of the summer was watching Penn Corridor come alive with new energy for every event. A certain buzz always permeated the air whenever the L.O.V.E. team (West Reading merchants) came together to do something special for visitors. What began as a simple internship opportunity became a way for me to become engaged with my hometown community. Getting involved in the Avenues scene helped transform the way I saw the community. I learned from the shopkeepers, and the shoppers and gourmands. I discovered what store owners looked for when buying products to sell and what local ingredients went into my favorite menu items. It showed just how much work and care goes into everything you find on the Avenues. West Reading is truly a collaborative neighborhood, with everyone coming together to create the terrific destination community we have today. This is perhaps the most valuable lesson I learned from the Avenues, and the aspect I will miss most about home when I’m away. Nothing beats the feeling of coming home, especially when your home is On the Avenues. Photography by Colleen Boyle.


Your Success Because Your Success is Important to Us

BUSINESS INSURANCE Property and Equipment Liability Insurance

Automobile and Truck Fleets Workers Compensation Professional Liability

Group Medical, Disability, and Life

610.376.3959 • Fax: 610.376.2610 1150 Berkshire Boulevard, Wyomissing


Under New Ownership sportswear - career - cocktail destination bridal mothers of “for the coveted closet…” 612 Penn Avenue, West Reading 610.372.9935 • janrae.com

Catch up on Colleen’s summer blogs at


or scan the code to see it now! lovewestreading.org



Fall into the


Things We Love About Celebrating Fall in West Reading


alling into the atmosphere of the avenue that’s West Reading’s main street this season is splendid in more ways than one. With so many activities that can be strung together to create hours of play for all ages, it continues to reenergize the stress-free vibrancy in this community-oriented neighborhood. Be sure to catch all of the fun autumnal happenings unfolding this season.

Why Don’t You… Stop by the West Reading Farmers’ Market on Sunday mornings from 9 am–1 pm for artisan breads baked from newly harvested grains and summer-ripened fruit and WE_QtrPage_FINAL_W2W_Layout 1 vegetables. 2/19/14 7:56 AM Page 1

• Sweets and specialty foods • Pet supplies & treats •

It’s A Gift! is stocked with high-quality items perfect for special occasions or a bit of self-indulgence. Many of our items are unique, one of a kind and artisan made. We have an incredible selection of infant, children’s, women’s and home decor items. Thanks to the efforts of more than 60 dedicated volunteers, our nonprofit shop has been able to contribute the proceeds from our sales to local charities—many of which benefit women and children. A gift from the Woman’s Exchange is definitely a gift that gives twice!

720 Penn Avenue, West Reading, PA 19611 | 610-373-0960 Tues., Wed., Fri., Sat. 10-6, Thurs. 10-7, Closed Sun. & Mon.

Christening gowns • Toys • Baby & toddler clothing •

Jewelry • Home décor • Wedding gifts •

Hostess gifts • Pottery • Pillows • Glassware 12

Avenues Fall 2014

Celebrate the Winter Solstice and explore your natural path with a tarot card reading or shell casting. Celtic Myth & Moonlight invites experienced practioners of reiki, tarot, palmistry and other forms of divination that help one focus on self-development. Attend a 2ⁿd Friday gallery opening at Art Plus Gallery and meet the artists or get a head start on your holiday shopping with special in-store savings and exclusive finds. Shop for fall finds on the Avenue. With so many great and unusual boutiques, it’s likely you’ll find handmade knitted accessories, designer denim and seasonal wardrobe staples.

IN THE KNOW & ON THE GO //// events


West Reading Farmers’ Market

Open Sundays, 600 Block of Penn Avenue (Now through November 23rd)

AJ’s Country Dog Treats

Buy fresh, buy local! Scour the goods—including bountiful produce, products and trades from regional vendors at this producer-only market.Visit the 600 block of Penn Avenue on Sundays from 9am– 1pm through November 23rd and support dozens of locals strengthening the preservation of the farmland and diversity of the community.

Amazing Acres Goat Dairy B&H Organic Produce Benchwarmers Coffee Company Betula’s Botanica The Black Buggy Baking Company

2nd Fridays

Bleiler’s Produce Patch

Monthly on 2nd Fridays (September 12th, October 10th, and November 14th)

Carrie Rose Garden

Penn Avenue comes alive during the 2nd Friday of each month. Stop and enjoy live talents of local street musicians or catch a skate jam at Tulpehocken Avenue next to GNA Ristorante. Between the amazing selection of restaurants and unique array of boutiques, discover signature cocktails and one-of-a-kind finds throughout this strolling neighborhood. Look for the 2nd Friday logo in participating shop windows for in-store specials and events! To see what the theme is for the upcoming 2nd Friday, visit www.lovewestreading.org.

Classic Flowers & Herbs The Daily Loaf Deep Roots Valley Farm Delphinium Bakery Eckerton Hill Farm Fisher’s Farm Produce Freeland Market Grow Your Own Freedom


Presented by Reading Theatre Project at the Olympian Ballroom (August 30th,  August 31st, September 5th, 6th & 7th) The Reading Theatre Project, along with Hott Jazz from Hesse’s Hot 3, presents an evening of bootleggers burlesque and booze right here in West Reading! Speakeasy tells the story of Reading’s turning point during the Prohibition era of the 1920s and early 1930s. This original and hilariously entertaining vaudeville show by playwright Sue Lange is complete with live hot jazz and speakeasy entrance at the ballroom. For tickets and more information, please visit ReadingTheaterProject.com or call 484-706-9719.

Gourmand LLC Just Jackie’s Food Truck Keim Orchards Kind Massage Laura’s Garden LP Italian Treats Marliscious Mama Patel’s Neil’s Knife Sharpening Service

Let’s Paint the Town

Oh Pickles Bakery

(Thursday, September 4th)

Primordia Mushroom Farm

Presented by West Reading Elm Street, the Let’s Paint the Town event moves an entire city block to another state of mind. Community volunteers help to paint a target row of homes in complementary historic three-color schemes. Coinciding with United Way Day of Caring, the dramatic impact of this event reinforces the beautiful impression of the safe, stress-free neighborhood that exists in West Reading. This year, Let’s Paint the Town targets the 300 block of Chestnut Street.Explore the neighborhood off of Penn Avenue beginning at 200 Chestnut Street and head west toward South Sixth Avenue to discover dozens of homes that were beautified by past West Reading Elm Street’s Let’s Paint the Town projects.

Ridge Valley Farm The Rustic Bunch Sheila’s Crunch Delight Shollenberger Organic Poultry So Good Soups & Salads Stoudt’s Fruit Farm St. Peter’s Bakery Toland Farm Wholesale Goods Waffatopia

continued on page 14

Wonderful Good Market at Stoudt’s



IN THE KNOW & ON THE GO //// events Reading Hospital Road Run

FALL WINE WALK (Wednesday, September 10th from 5:30-8:30 pm) Look out for West Reading’s Wine Walks this fall. Perfect for couples and friends, this self-guided tour will weave you through the shops and restaurants of Penn Avenue and features 10 stops to sample wine along the way. All guests must register to secure a reservation. Please contact gotowestreading@gmail.com to register for upcoming Wine Walks, held typically Wednesdays mid-month. There is a $10.00 donation to reserve your spot. Come out and enjoy a beautiful fall evening on the Avenue!

West Reading Fall Fest West Reading’s 8th annual Fall Festival

(Saturday, September 20th, from 12pm – 9pm) It’s time you fell for fall in West Reading. Celebrate the season with this community-wide street fair for all ages. Live music and savory aromas entertain the senses as you stroll along Penn Avenue as traffic closes while visitors explore the street side selection of unique arts and crafts. Stroll by the mums and hay bales, pumpkin patch and Biergarten while sampling the flavors of West Reading’s delicious fall treats, seasonal spirits and autumnal crafts! Rain or shine.  Admission is free. For full details, visit www.lovewestreading.org.

Proud .

Delivering Fast Forward Document Solutions in the office technology industry has been our mission and commitment for the last 60 years. Everyone of our 162 team members is committed to delivering the best in technology, service and innovation to our clients. As we celebrate our 60th Anniversary, we are proud to serve the Berks County market and beyond. You have helped us grow, prosper and be a contributing member of the community.

Thank you.

Fast Forward Document Solutions 524 Penn Avenue • 610-372-8414

www.edwardsbusiness.com 14

Avenues Fall 2014

(Sunday, October 12th)

1 mile Fun Run/Fitness Walk – 9 a.m. 10k and 5k Run/Walk – 9:30 a.m. Experience the pure joy of running or walking through the beautiful scenic, tree-lined course in Wyomissing Borough and The Highlands at Wyomissing. The race features instant result timing using the Jaguar disposable chip timing system. This year’s event also features high-tech wicking shirts (while supplies last), free parking, and cash awards to top 10k finishers. Scan the link below to register or request more information. All proceeds benefit projects of The Friends of Reading Hospital, including HeartSAFE Berks County and Partnership for a Healthier Berks County. Visit readinghealth.org/roadrun or call 484-628-HELP.

Scan to register now!

Reading Royals Home Opener Santander Arena (Saturday, October 25th at 7:05pm)

Allison Clothing Co.

Celebrate the Reading Royals’ Hope Opener hockey game against the Elmira Jackals or see them play the team a second time on Sunday, October 26th, 5:05 p.m.

484.709.2563 522 Penn Avenue West Reading

Cirk La Putyka Miller Center for the Arts

(Sunday, November 2nd, 2pm)

Allison Clothing Co. offers an eclectic mix of artisan hand dyed clothing for women and men, jewelry, natural foods and bath products, art, note cards and more. Everything is locally made. HOURS: (during Farmer’s Market months.) Tues–Sat: 10am–5pm Sundays: 9–1

A multi-talented cast presents a performance that combines visual poetry with physical comedy and a dash of contemporary circus. For tickets and more info, call 610-607-6205.

Fall 2014

Reading Symphony Orchestra Santander Performing Arts Center (Saturday, November 8th, 7:30 pm) A dramatic program is in store as the Reading Symphony Orchestra presents Beethoven Revealed. Enjoy an evening of masterpieces, including Beethoven’s Symphony No. 7. For tickets & details, call 610-373-7557.


your way

GAPS Exhibits Exhibitions at Gallery Above Penn Square September 2014 “Reverence” features artists LauraLynn White, juried member of the National Association of Women Artists and juried Studio Artist and Gallery Director at GoggleWorks Center for the Arts, Reading, and Peter Jon Snyder, owner and artist designer of GARDENWORKS Landscape Company in Womelsdorf, PA. October 2014 “Surrealism” with feature artist Rigo Peralta November 2014 “Synergy & Fish,” a group collection with Alexander Yaya and Will Yaya.

...Special Occasion...sportswear


700 Penn Ave., West Reading bellajulesboutique.com 610.208.0600




West Reading’s 8th Annual

Fall Festival on the Avenue

I Saturday, September 20th 12 pm–9 pm

500 Penn Avenue West Reading, PA 19611

610.684.8854 fallfest.wrcrf.org lovewestreading.org


Avenues Fall 2014

t has become a tradition to celebrate each new season in this vibrant neighborhood. Between West Reading’s Art on the Avenue and Holiday Glow celebrations, there was plenty of room to find a reason to usher in the autumn season in beautiful Berks County. After all, what better place to enjoy the surrounding bands of gold farmlands and mountains of changing forestry? Presented by the West Reading Community Revitalization Foundation, West Reading’s Fall Festival on the Avenue invites hundreds of visitors to this community-wide block party with extraordinary harvest happenings! Held each year on the third Saturday in September, the 8th annual Fall Fest will take place on Saturday, September 20th from 12 pm–9 pm The borough’s main street, Penn Avenue, is closed to traffic from the 400–700 blocks of West Reading. This pedestrian-friendly, all-ages event is the best way to truly explore all of what the Avenue has to offer, making it pleasantly simple and relatively stress-free. Fall Fest is all within walking distance from plenty of free parking that can be found within the area’s side streets and VF Outlet Village. Plus, West Reading borough policemen on-foot help to make this event safe and convenient for the record-setting amount of visitors traveling to the area for the day-long celebration.

FALL FEST //// fest-ivities Beer Garden The Oktoberfest Beer Garden is set up next to the Main Stage of music in the 500 block of Penn Avenue. The Beer Garden is the place to find Spaten, the German beer that goes hand-in-hand with Oktoberfest, plus local brewery selections of pumpkin porters, ciders, ales and wine. Presented by the West Reading Community Revitalization Foundation, 500 block

Drum Circle No experience needed for anyone and all ages to join the drum circle at Fall Fest! Stay tuned to www.lovewestreading.com for afternoon drum circle times and bring percussion if you’ve got it! (A limited number of drums and hand percussion will be provided for drum circle use.) Earth Rhythms, 600 block

Silk Scarf DyEing Demo Watch a live art demo of taking a print from ink floating on water and transferring it onto a silk scarf canvas of wearable art. See the liquid paints placed on a thickened transparent fluid bath to create a unique color palette which is then manipulated into designs. Art and design effects are created with combs, rakes and handheld stylings before the composed designed is replicated onto a 15x72 silk scarf. Ebru Rich Silk Designs

Skateboard Jam Local skateboarders love to celebrate West Reading street fests with a good old-fashioned skate jam. Catch the talented skaters of all ages shredding as they grind rails and roll it for the crowd on Tulpehocken Road off of Penn Avenue. Tulpehocken Rd. next to GNA Ristorante

continued on page 18

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FALL FEST //// fest-ivities

Kid’s Activities Pumpkin Patch Have the kids bring home the first decorated pumpkin of the season! Stop by the street side pumpkin patch at 6th and Penn Avenues to decorate a pumpkin or gourd! 600 Block

    

Bounce House Kids can take a bounce break before hopping back onto the Avenue for more fall activities. The inflatable bounce house is provided by Ozzy’s Family Fun Center.

Art Activities The young Monets will love making a street side masterpiece with miniature easels! Stop by the sidewalk of the Art Plus Gallery for children’s art activities where suncatcher medallions can also be made! 600 Block

Fall Fest Artists It’s no doubt that Fall Fest has grown as a premiere destination for street art fairs. After all, West Reading is the destination where local artists come to play, create and continue to be inspired. Since this fest has grown tremendously in its eight year standing, a diverse mix of vendors of various arts, crafts and trades have joined in on the Fall Fest fun. Plan to spend some time marveling over vintage-inspired, handmade jewelry, redware and stoneware glazed clay. Be prepared to meet the next underground artist in mixed media designs, oil and acrylic on canvas or watercolor on paper. Admire hand carved woodworkings, semi-precious stones and framed photography or become immersed in conversation with the artists about their talent and technique. The souvenirs and take-home art coming from West Reading’s Fall Fest are exceptionally one-of-a-kind!

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Live Painting Experience art transformed into a creation on canvas right before your eyes! Be sure to check out the trio of artists, Root222 Crew, operate as a collaborative art crew to paint live and transform a white canvas into a magical face-melting painting. The Root222 Crew will be painting live throughout the day on the 500 block of Penn Avenue.

Contempora ry artists & inventive craft ers, want to b e a part of the next Fall Fest ? Visit wrcrf.org fo information.V r application endor applican t deadline will be early September 2014.

But wait! We’ve got food to explore next. 18

Avenues Fall 2014


FALL FEST //// fest-ivities

Fall Fest Food One thing is for sure, when it comes to Fall Fest on the Avenue: come hungry! With dozens of restaurants right here in West Reading, this street fair is the destination for the food and flavor enthusiasts. No matter whether the temperature is more like summer or autumn on September 20th, the food selections pair together perfectly and with such a wide offering, there is surely something for everyone. Cupcake samples and tea tastings, warm strudels with single origin coffee are perfect fixings for sweet, warm combinations. Popular restaurants on the Avenue showcase specialty fixings. Take a look at past mouth-watering Fall Fest favorites: • BBQ & lemonade stand by Chef Alan’s • Unique grilled cheese sandwiches & tomato soup by Say Cheese! • Raw oyster & chowder bar by the West Reading Tavern • Hot dog bar with gourmet fixings by winedown • COQ-tober-fest by Papillion Brasserie • Raw Bar by Go Fish! Let’s not forget about the debut of our local seasonal favorites! Pumpkin fudge is made locally on the 500 block and the rumors of chocolate covered bacon are very true. Be sure to stop by Sweet Surprises for a bite of each! Kutztown-based brewery Saucony Creek Brewing Company will bring the seasonal debut of the deliciously maple-accented pumpkin brew. Look for the Saucony Brewing Company’s RV tour bus parked outside of the West Reading Tavern, where the brewers will also be pouring Roxie’s Golden Bananas.

Live Music

stries a P & s e k a C y lt Specia for all occasions! Our custom cakes & desserts are always made from scratch with the freshest local ingredients!

Live entertainment stage located adjacent to the beer garden. 500 block Visit www.lovewestreading.com for more information on band listing & performance times listed below. Live Entertainment Schedule (Main Stage) • 12pm Killer iPod Mix • 12:50pm–1:30pm Ron Nolan • 1:50pm–2:30pm Josh Taylor Trio • 2:35pm Bagpipes • 2:45pm–4:00pm Frog Holler • 4:15pm–4:45pm Kyo Daiko Drummers • 4:45pm–5:45pm Aortic Valve • 5:50pm Bagpipes • 5:55pm–6:55pm Mike ‘Slo Mo’ Brenner w/Hoagy Wing • 7:10pm–8:45pm Flux Capacitor

If you’ve never been to West Reading before, Fall Fest will soon become a favorite as far as street fairs go. Exactly the type of scene to find merchants allowing shoppers to bob for apples and offer face-painting, activities happen throughout the day, rain or shine.

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713 Penn Ave., West Reading, PA 19611 Open Tuesday–Saturday 10am–5pm

Experience a sampling of the Avenue’s best boutiques and restaurants within three walking city blocks—not to mention the dozens of artists and master crafters vending along the streets and sidewalks of the neighborhood. As you stroll through the delicious aromas of mouthwatering delicacies and peruse the streets filled with pumpkins and fine arts, live music will fill the air as you pause to catch a live art demo or skateboard jam. So don’t miss out! lovewestreading.org



Pamper Time on the Avenues

Salons, Spas, & Treatment services. Ideas for reenergizing, revitalizing, & rejuvenating.

Aurum Holistic Skincare 548 Penn Avenue, 2nd Floor

Charming Nails 528 Penn Avenue Down Dog Yoga 525 Reading Avenue

Develop botanical, holistic skin care formulas with Certified Dr. Hauschka estheician Grace Galanti, who specializes in lymph stimulation, detoxification and nutritional counseling.

Down Under Fitness 801 Hill Avenue Drama Hair Studio 725 Penn Avenue

Bikram Hot Yoga 120 South 3rd Avenue

Every Body Pilates

629 Penn Avenue

Buttonwood Blooms • Holiday Decorating • Everyday Floral Arrangements • Events & Weddings



A fully equipped Pilates studio located in the heart of West Reading. We offer private, semi private and group instruction for Pilates training. Pilates helps enhance flexibility while it strengthens the body by using body weight and gravity as resistance. The equipment offers support and stability to aid in the body’s learning process. We start clients with one-on-one instruction with our Fundamentals 101 package.

Fandangled 304 Penn Avenue Fonte’s Salon 300 Penn Avenue Kids Cuts 626 Penn Avenue

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Natasha Nichole’s Salon 432 Penn Avenue

Monday–Friday: 9am–5pm Saturday: 9am–2pm Closed Sundays

Rejuvenation Wellness Center 525 Penn Avenue

Avenues Fall 2014

RN Therapeutics

693 Reading Avenue

RN Therapeutics specializes in corrective therapy to reduce chronic pain from muscle imbalances caused by injuries, surgery, posture and repetitive movements.

Salon Avanti “Living on the Fringe” 548 Penn Avenue Salon JP 726 Penn Avenue

JO MOON 610.698.7222

Sherry’s Salon 536 Penn Avenue

LIFETIME Product Guarantee, Recipes, Newsletters, Custom Kitchen Cooking Demonstrations & Parties!

ShearStyle Hair & Nail Salon 922 Penn Avenue Shri Yoga and Wellness Center 1015 Penn Avenue


Side Door Medi Spa and Wellness Center 740 Penn Avenue Skin Care by Alyce 906 Penn Avenue

United Artist Salon & Spa

299 Penn Avenue

Star Salon Spa & Boutique 723 Penn Avenue Sunshine Fitness 511 Reading Avenue

Tina’s Salon & Day Spa 404 Penn Avenue

Offering all Bridal hair styles, as well as traditional and airbrush makeup for brides and bridal parties. With a large bridal stylist team at the salon, we can accommodate large bridal parties in a short amount of time. Our stylists will even travel up to several hours away depending on location. We can help to make your special day seamless.

Yoga Inlet 734 Penn Avenue Body Sugaring is a technique of hair removal with pure and natural ingredients. It is applied at body temperature and is not hot like wax. Sugaring never adheres to live skin cells, only gently exfoliates dead skin cells. lovewestreading.org




hether you’re in town for the season or planning an evening out this fall—let your taste buds behold the beer craftsmanship on the Avenues in West Reading. The season’s spices and hop harvest are bountiful on the blocks of this downtown area, presenting endless possibilities of pairing the perfect beverage, dinner and entertainment combination all within strolling distance. Are your taste buds ready to sample pumpkin stouts, hard ciders, Oktoberfest lagers and red, red wines? Here, we explore the fall flavors that you can find all around the neighborhood.

Pumpkin Season

Even when it comes to beer, pumpkin is the main attraction this season. Combined with malts and spices—the flavor blisses our autumn taste buds from Halloween to Thanksgiving. From taps to bottle shops, West Reading’s expert selection of both popular and hard-to-find pumpkin-flavored beers create dynamic offerings whether you’re sipping a flight, pairing with dinner or creating a mixed 6-pack to go. Meet your friends on the Avenue for pumpkin tastings and rate your favorites among the variety of ales, porters and shandys! Pick your pumpkin ale from a selection of well-known U.S. craft breweries like Southern Tier, Dogfish Head and Weyerbacher. Pumpkin flavors will be on tap in a variety of well-known restaurant atmospheres around the borough. Maple-flavored autumn ales are also making their statement on draught,

so swing by Willoughby’s sports pub for a spiced ale or opt for a gluten-free hard cider. For those evenings that stir up the autumn air, taste the pumpkin beer on tap at the Barley Mow Craft Beer House next to the fire in the bottle shop—or outside in its backyard beer garden.

Did you know…Say Cheese! is now serving craft beers to pair with their unique sandwiches and cheese bites.

Taste of Oktoberfest

Save on airfare to Germany and quench the thirst for Oktoberfest in West Reading! Late September through early October is typically the time to sip on märzens and lagers to enjoy their full, rich, toasty flavors. The local selection of Oktoberfest-style beers are present in more places than one. The great open-air atmospheres of the local sports pubs provide a season-long invitation to enjoy the big game with a great beer. Pair a Spaten Oktoberfest with the fantastic food in the casual, friendly setting of 3rd & Spruce Café. Its landmark location just on the beautiful street corner of Third Avenue and Spruce Street is located in the Elm Street neighborhood of West Reading. Another great bottle shop with a lively sports pub atmosphere is just down Third Avenue. Along with the best night view of the city of Reading—including the brightly lit Pagoda on the top of its mountain, Brewer’s Bar and Grill offers a large variety of craft

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beer brewed locally and domestically. Meet here for the Sunday game, head here for a flavorful late night dinner or shop the Brewer’s Beer Outlet to find a great collection of imports, including Oktoberfest beers. And although you may not suspect it, one unlikely find for tasty and seasonal Oktoberfest beers is at Winedown Café and Winebar. Also, be sure to stop for a Spaten at the Beer Garden during West Reading’s Annual Fall Fest, September 20, 2014!


To learn more, visit our site or call our studio.



Signature Brews

The most special of places always brew their own beer, right? West Reading is becoming a destination to discover exclusive beer recipes that currently can only be found on the 600 block of West Reading. Just a few doors apart from one another on Penn Avenue, a tavern and nano-brewery are tapping one-of-a-kind, specially-made beers. Stop in to sample these original beer creations. . . Dun Wurkyn Lager at the West Reading Tavern What else could you want but a cold lager at the end of a long day? Steve Woodward sought the opportunity to bottle the nostalgic essence of his grandfather’s old duck hunting lodge on the Chesapeake Bay. As the owner of the West Reading Tavern, he was interested in a lager recipe that was as rich in flavor as it is in history. Developed by Bill Moore and brewed by Lancaster Brewing Company, the Dun Wurkyn Lager is aptly named for the lodge that was the destination for a beer when done with a day’s work. Swing

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8/5/2014 9:58:10 AM


by the Avenue after you’re done workin’—and come hungry! Pair a Dun Wurkyn Lager with the Dun Wurkyn Steamed Shrimp for a seasonal treat. Trappist Brewed Beer at Chatty Monks Brewing Company History tells us the Trappist brewers were the most active, as are the guys brewing beers at Chatty Monks Brewing Company. The first nano-brewery of West Reading, Chatty Monks adheres to Trappist monastery brewing traditions that allow their homemade recipes to be brewed for the community. Bring an empty growler to sample the Thelonius Monk, Revelation Ale or their seasonal pumpkin ale that uses real cooked pumpkin and spices (no artificial ingredients found here). Luckily, for any lover of the fine beer craftsmanship, West Reading offers a fine selection of atmospheres to enjoy fall beverages. With the seasons change, so does the flavor of beer. Find all the fall flavors that typically only roll through once a year—after all, it’s in season and best consumed fresh.


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Avenues Fall 2014

Wine is Always in Season

Not that some of us haven’t been enjoying red wine all summer, but fall is the time folks turn their attention back to hearty reds. w With a wine menu that’s continually changing and evolving, you can be sure that the Beaujolais Nouveau will arrive to Winedown Café and Winebar by late November. Warm up with this fresh, fruity red made from Gamay grapes harvested just 6–8 weeks earlier. Come to West Reading Avenues for some great Fall flavors, where you’ll always find something brewing!

Hail No!

We’re Resilient! by Ron Rothenberger, Rothenberger Insurance

On May 22 no one expected Mother Nature would pummel the businesses of West Reading with golf ball size hail. The initial evidence of the storm, with more than six inches of hail in the streets, flooding over the sidewalks from blocked drains, was just the beginning. Roofs, awnings, exterior fixtures and windows were totally destroyed. Now, less than three months later, building owners and business owners are forging ahead, working around the inconveniences of repairing and replacing the damaged and torn evidence from the impact while they continue to do business. It’s a joint effort with some building owners working together on repairs that affected shared properties. No one ever plans for something as catastrophic as the hail storm and it hasn’t been without its battles and struggles for some business owners. In the end, it’s all about keeping our doors open and serving our clients.

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SUGGESTED ITINERARIES //// from some of our friends... r 27, Saturday, Septembe eaning... 9am – Pick up dry cl rs Hollywood Cleane

uts... Kids Cuts 9:30 am – Kids hairc ac from Double 10:30 am – Pick up iM prescription Click Computers & Drug Store from West Reading

Thursday, O

ctober 2

5 pm Meet Lucy & kid at Nonno Al s for pizza by’s

6:30 pm The Wiggles Tour show a t Santander P erforming A rts C

h with 11:30 am – Early lunc zeria kids – Georgio’s Piz

e with kids 12:30 pm – Short hik ver Trail Ri ill on the Schuylk

Thursday, November 6

ners at GNA 6 pm – Meet the Wan r before concert Ristorante for dinne ncert... 8 pm – Kip Moore co Art Center Santander Performing

8 am - Breakfast with Mom, Cagg’s Café Liberta´ 9:30 am - Pilates with June @ Lisa P Pilates 11 am - Pick up Timmy’s birthday cake, The Well Dressed Cake 12 pm - Haircut, Tina’s Salon 1 pm - Meet Deb for lunch, GoFish 2:30 - Pick up dress at Bella Jules

5:30 - Dinner with Dave & Deb before show, Third & Spruce 7 pm - Jazz Under the Stars with Dave & Deb, Reading Public Museum


embe v o N , y a d i Fr

ith w e t i B & – Beers m Grill p & 0 r 3 a : 5 B s r Brewe , e o J & m o T yals, o R g n i d a e –R 7:30 pm antander Arena S Monk’s y t t a h C – 10 pm r nightcap fo 26

Avenues Fall 2014

4, Saturday, October

8 am Bachelorette the girls Weekend... pick up s at Candlewood Suite


9 am Spa package at United Artists illon 12 pm Lunch at Pap

Therapy 2 pm-5 pm Retail 't on the Avenues (Don special forget Lilabea's for t) wedding night trea 7 pm Winedown Cafe for private party

Salon & Spa Gift Cards for Any Dollar Amount Pamper Packages with Catered Lunch & Gift Ideas for Any Occasion Hair Care • Massage Therapy • Advanced Skin Care • Nail Care • Waxing Laser Hair Removal • Bridal Packages • Traditional & Airbrush Makeup • Body Wrapping Honored to be part of West Reading • Established 1987



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9 am...Mas sage & treatmen skin t at Auru m 10:30 am.. .Meet Br Insurance ad at Rothenberg er to discus s new poli ’s cy 11 am... He ad to Com p Center t leat Baldwin Bras o look at s bathroom remodelin g ideas 12:30 pm.. .Lunch at Chens Veg etarian H 1:30 pm...F ouse lower arr a ngeme the house ...Buttonw nt for ood Bloom s 6   pm...Kim , Wendy, H ank & Cic Mom Chaf ely a fees for dinner be t fore show 8 pm...S

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The Eye Beholder of the

Public Art for All

Above: Museum Director John Graydon Smith with Ant “X” & Aunt “O,” Susan Cochran, 2006. Bronze.


Avenues Fall 2014


“ Public art can express civic values, enhance the environment, transform a landscape, heighten our awareness, or question our assumptions. Placed in a public site, this art is therefore for everyone, a form of collective community expression— from the once celebrated but now unrecognized general on a horse to the abstract sculpture that may baffle the passerby on first glance.” – Penny Balkin Bach (contemporary American), Art Administrator

Above: Troy, Carol Kreeger Davidson, 1994. Bronze and acrylic.





elcome to pubic art in West Reading and behold the visions of artists past and present appealing to your imaginations and those of your contemporaries. As is often stated, beauty is in the eye of the beholder, and we invite you to explore, enjoy and engage in our community art to find your interpretations of beauty.

Untitled, Sam Maitin. Paint and aluminum.

Turning, Alexander Liberman, 1965. Steel and auto parts.

Could You Lend A Hand? The Home Builders Association of Berks County is looking for volunteers and donations for the 2014 Berks HBA’s Restoring Hope Project. If you would like to volunteer skilled or unskilled labor, or donate project materials or money, please contact us at HBABerks.org/hope. The build is scheduled for September 14–19 with our “Big Reveal” to the family and community scheduled for 2:00 pm on Saturday, September 20.



For more information contact the HBA of Berks County:

610.777.8889, info@HBAberks.org 30

Avenues Fall 2014

Discover the outstanding public art collection at the Reading Public Museum. This world-class collection is spread throughout the Museum’s beautiful 25-acre Arboretum which includes 16 outstanding sculptures scattered throughout the grounds. This display includes loaned art, donated art and Museum purchased art. It’s designed to give the public a chance to learn about art for

free, while encouraging visitors to stretch their legs and enjoy the beautiful outdoors. The display includes art for everyone, from fine contemporary art to modern pieces, created by names like Harry Bertoia and George Papashvily, to Reuben Nakian and Charles Cropper Parks. The Museum has created a map of of the grounds where each sculpture in the Arboretum can be found. Visit the Museum website, ReadingPublicMuseum.org, to learn more. New lighting has recently been added to the grounds the length of the North Path, from the corner of Museum Road and Parkside Drive North, continuing westward to Trudy’s Garden, to provide a safer environment for you to enjoy an early morning visit to many of the sculptures, or to take an evening stroll through the park and still be able to see the art. Reading Public Museum Director and CEO John Graydon Smith commented, “The lighting project was designed to help make the Arboretum (and neighboring communities) a safer and more enjoyable place in the evenings. It allows us to continue to grow our outdoor sculpture collection throughout the Arboretum, and will increase the sense that the Arboretum is an extension of the museum—not just a park.” The Arboretum continues to be a breathtaking backdrop for pictures, the perfect place to relax, and an excellent environment to learn about art... all for free!

ARTS & CULTURE //// events

Marilyn: Celebrating an American Icon

August 23, 2014 – October 5, 2014 – Modern and Contemporary Gallery This exhibition documents the legendary life of America’s favorite sex symbol in styles ranging from fashion photography to Pop Art. Composed of 115 works by more than 50 artists, Marilyn: Celebrating an American Icon highlights the many sides of this 1950s glamour goddess and immortal legend through shots of well-loved movie scenes and familiar publicity photos, biographical glimpses into Monroe’s private moments, and various artistic interpretations of the starlet.

THE AMERICAN PRESIDENT: Photographs from the Archives of The Associated Press

September 13, 2014 – January 4, 2015 Works on Paper Gallery This exhibition showcases over 70 of the finest works by legendary Associated Press photographers including Burroughs, Harris, Tasnadi, Daugherty, Edmonds, Applewhite and Dharapak, to name but a few.

512 Penn Ave. West Reading 610.372.6468 • CHARLESHUTCHESON.COM

Call to Duty: World War Posters

September 13, 2014 – January 4, 2015 Second Floor Galleries

This exhibition, highlighting more than 70 original World War I and World War II posters, many of which were donated by Captain Roswell C. Williams, Jr., and Raymond Schock, drawn from The Museum’s own permanent collection (many on display here for the first time), helps to tell the story of the massive human efforts put forth during these twentieth-century global conflicts. Artists such as J. C. Leyendecker, James Montgomery Flagg, Howard Chandler Christy, Edward Penfield, Francis Luis Mora, Jessie Wilcox Smith, and Norman Rockwell, among others, are included in this exhibition.

Deadly Medicine: Creating the Master Race

September 13, 2014 – January 4, 2015 – Second Floor Galleries This exhibition examines how the Nazi leadership, in collaboration with individuals in professions traditionally charged with healing and the public good, used science to help legitimize persecution, murder, and, ultimately, genocide. It explores the Holocaust’s roots in then-contemporary scientific and pseudo-scientific thought. At the same time, it touches on complex ethical issues we face today, such as how societies acquire and use scientific knowledge and how they balance the rights of the individual with the needs of the larger community.




Creation, Engagement, Learning, & Livability by Dean L. Rohrbach, West Reading Elm Street Manager


ublic art is important to a community. To compete in the marketplace, neighborhoods need to be unique and distinctive places to live. Visually-interesting details such as murals, mosaics, and sculpture can provide competitive advantages unmatched by suburbs. We like our public art to be serendipitously discovered as residents and visitors wander around in West Reading. Public art adds vitality and liveliness to our community. It also breaks up the monotony of the monochromatic urban landscape. Public art humanizes the built environment and invigorates public spaces. And best of all, public art is freely accessible. Public art encourages creativity and engages residents in a civic dialogue about community values. We intimately involve the public

Congratulations to interior designer Jessica Nelis on her volunteer efforts from everyone at Watkins Architect!



Avenues Fall 2014

in the majority of our projects. They are involved in choosing among competing designs and actually working on creating the art piece. The visual art we commission encourages individual artistic development, experimentation, and dialogue between artists and the public. It also provides education and related activities for youth, adults, intergenerational groups, and schools. Additionally, over the years we have worked with local artists and schools to complete a number of murals and mosaics in areas previously targeted by graffiti vandals that are now graffiti free. Once, as I was showing a group of visitors several murals in an Photography by Dean Rohrbach Top: Cafe Scene, 200 Block of Kline Street Above: The Roots of West Reading, West Reading Elementary School playground

alley, a group of tough-looking kids started down the street. As they passed us we heard one of the young toughs pointing at different murals and telling his friends with pride his part in their creation. West Reading gets a lot of value out of public art—cultural, social, and economic value. It provides an intersection between past, present and future, between disciplines, and between ideas. Public art is a distinguishing part of our public history. Many of our murals and mosaics have West Reading incorporated as a theme. Additionally, we incorporate education and culture into our public art by mimicking styles of famous artists and our interpretation of their best known works.

Below: I and West Reading, 200 Block of Kline Street Bottom Left: Fish Tail Bike Rack, Reading Pool Bottom Righ: Van Gogh Viruses, Cherry and 6th Avenue

Let’s Paint the Town

Thursday, September 4th, 2014

Let’s Paint the Town corresponds with the United Way’s Day of Caring, when community volunteers paint an entire city block in bold, bright color schemes during this one-day event that is at no-charge to homeowners within the target area. In addition to improving the neighborhood’s curb appeal, this beauty reinforces the idea that ours is a safe neighborhood where people care. This year’s Let’s Paint the Town will be held on September 4th on the 300 block of Chestnut in West Reading. Often I’m asked how we came up with the idea for our Let’s Paint the Town event and how such beautiful color combinations are chosen. Target areas include homes that were innocuous and bland with red painted brick and grey or white trim. Each year since the 2001 inauguration event, Jessica L. Nelis, an Interior Designer with Watkins Architects, volunteers time matching color combinations with bright selections for brick, trim and the accent color for each home. Well-maintained home facades help to build the futures of our neighborhoods. Let’s Paint the Town contributes to our community’s ability to attract new businesses and homeowners looking for a nice place to live, work and play in Berks County. West Reading has a lot going for it—but not without acts of strong community vigilance that support vibrant communities from slipping toward blight and crime.




by Judy Ballinger


onner Unger is best known for her abstract collage and mixed-media works, but it is impossible to pin this vibrant artist down to one approach or one formula. She calls herself a constant learner, always attracted by the adventure of new ways of working on canvas, paper, or board. “I love it all. It’s how I am,” she says. “New and different things excite me and new worlds open up.” Donna started painting late in life, beginning with watercolor studies twelve years ago. After five years, she began to experiment with other media and has never stopped experimenting. Every year since she has tried a new medium: to stay alive, increase awareness and add meaning. Art is a celebration, Donna says. There is a spiritual side in the supportive encouraging fellowship with others as well as filling with joy within. She saves everything she has ever painted; old paintings began to get repurposed and collaged into fresh new creations. Her images grow as she works on them; they gain a life of their own not dependent on preliminary sketches. Abstract art is very free. Artist Donna Unger creating a cold wax Currently, Donna is explorpainting, July 2014. ing the use of wax in making Photography by Blair Seitz encaustic and cold wax paintings. While the melting of wax for encaustics is an ancient art form, cold wax is a new medium. Donna applies 6–7 translucent layers of cold wax mixed with oil pigment, simultaneously building up, scraping and scratching, imprinting or adding collage elements to create works of subtle colors and shapes. These new truly 21stcentury works will be on display at Art Plus Gallery in September and October. Come see Donna Unger’s cold wax paintings and encaustics at Art Plus Gallery. Openings are held 2ⁿd Fridays; “Meet the Artist” Reception for Donna is October 10, 2014.


Avenues Fall 2014

Fig & Will features maternity and children's consignment as well as an array of baby gifts and one-of-a-kind furniture and accessories. Hours: Tuesday-Friday 10am-5pm; Saturday 10am-3pm 520 Penn Avenue, West Reading

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Dun Wurkyn

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SUNDAY FLATBREAD & BEER 1–5pm, only $8!

16 DRAFTS ON TAP Homemade Desserts

Thurs–Sat: 11:30am–9pm

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Want to be an Advertiser in the next issue? Greater Re ading’s

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Fall Fest 2014

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Connect Your Products & Services to the Right Target Audience

Fall Into the A venue There’s Alway s s Something B rewing

The Eye of the Behold er

Public Art

for All



Alicia Lee

Alicia@HoffPubs.com • 610.685.0914 ext 210

Tracy Hoffmann

Tracy@HoffPubs.com • 610.685.0914 ext 201



“The Key Necklace” Designed by Justin Bortz

JUSTIN BORTZ New World Jeweler 438 Penn Avenue, West Reading, PA 19611 www.JustinBortz.com


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