2013 Medical Record media kit

MEDICAL RECORD

The Official Publication of The Berks County Medical Society

The Berks County Medical Society

Serving physicians and patients since 1824.

Distribution & Readership The Medical Record is mailed directly to the homes of over 700 physicians within the Greater Reading area, and into the waiting rooms of more than 200 medical practices and community locations. It is read by more than 17,000 Berks County residents.

Circulation

The Medical Record is published quarterly and is mailed to over 700 members of the Consider these other magazines published by the Hoffmann Publishing Group.

The Medical Record, official publication of the Berks County Medical Society Women2Women, official publication of the Greater Reading Chamber W2W FitnessBerks, official publication of Berks County fitness enthusiasts At Home In Berks, official publication of Berks County Home Builders Assn SideBar, official publication of the Montgomery Bar Association Lancaster Physician, official publication of the Lancaster City & County Medical Society Recycler, official publication of the Professional Recyclers of Pennsylvania Greater Reading Wedding Planner, official Wedding Planning Guide For advertising information visit HoffmannPublishing.com

Berks County Medical Society, with additional distribution to 150 medical practices.

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950 17,000

Quarterly Circulation

Quarterly Readership

2013 Media Kit

The Berks County

2013 Editorial Calendar

Editorial Focus The Medical Record serves the medical community of Greater Reading, Pennsylvania. It addresses and explores issues relevant to the medical profession and the community, while promoting fellowship and goodwill among its members. It provides thought provoking articles, relevant commentary concerning health and regulatory issues, practice marketing and education content, and fellowship opportunities that impact our community and the world.

AD RESERVATIONS DUE APRIL 2013

Quarterly Features Member Profiles Community Outreach Healthy Living Health & Regulatory Focus Practice Marketing

AD MATERIALS DUE

March 15, 2013

March 25, 2013

JULY 2013

June 15, 2013

June 25, 2013

OCTOBER 2013

September 15, 2013

September 25, 2013

JANUARY 2013

December 15, 2013

December 25, 2013

Advertising Rates for 2013 To place an ad, or for more information contact Tracy Hoffmann at 610-685-0914 x201; MedAds@hoffpubs.com

Insertion Frequency

1x

2x

3x

4x

Back Cover Inside Front Cover Inside Back Cover Page One Full Page 1/2 Page (Island) 1/2 Page (Vert or Horiz) 1/4 Page 1/8 Page

$1,500 $1,350 $1,350 $1,350 $1,250 $900 $800 $500 $325

$1,450 $1,300 $1,300 $1,300 $1,225 $875 $775 $475 $300

$1,400 $1,250 $1,250 $1,250 $1,200 $850 $750 $450 $275

$1,350 $1,200 $1,200 $1,200 $1,175 $825 $725 $425 $250

All advertising rates listed net. No cash discounts. If contract is canceled before contract completion, the advertiser will be billed the difference between the contracted rate and the single insertion rate. The editor reserves the right to accept/reject all ads and to position advertising at the publisher’s discretion.

Specifications BLEEDS Bleeds for full page ads only. There are no additional charges for bleeds.

GUARANTEED POSITIONS Add 25% to ad rates to guarantee position. Space and availability are limited.

DIGITAL FILE GUIDELINES All fonts embedded or included with native files All art must be CMYK, press ready Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG All fonts and graphics packaged with native files High res artwork (300 dpi pics, 133 line screen) PAYMENT INFORMATION All payments must be made “in advance of or upon delivery of goods or services.� In order to ensure this, Hoffmann Publishing Group obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising.

Mechanical Requirements A. Full Page . . . . . . . . . . . . . . . .7.5x10 B. Full Page Bleed . . . . . . 8.75 x 11.25 (trim size is 8.5x11) C. 1/2 Page Island . . . . . . 4.9375 x 7.5 D. 1/2 Page Vertical . . . . . . .3.625 x 10 E. 1/2 Page Horizontal . . . 7.5 x 4.9375 F. 1/4 Page . . . . . . . . . 3.625 x 4.9375 G. 1/8 Page . . . . . . . . . 3.625 x 2.3125

CANCELLATION POLICY Cancellations must be made in writing and are not accepted after space reservation deadlines.

A

Please supply all ads in digital format. Hoffmann Publishing will produce free advertisements if client has none available; or modify existing ads if possible. Ad development will include production of one ad (based on accurate, complete information and direction supplied by client) and include (1) set of changes. Additional design and/or content changes will be billed at a minimum of $25 per change. Please ask sales representative for complete details.

Berks County Medical Society 1170 Berkshire Boulevard Wyomissing, PA 19610 610.375.6555 610.375.6535 Fax BerksCMS.org Executive Director, Bruce Weidman Advertising Contact: Tracy Hoffmann Phone: 610-685-0914 x201 Fax: 866-590-4890 MedSociety@hoffpubs.com 2921 Windmill Road Reading, PA 19608 Hoffmann Publishing Group, Inc. is the official publisher of The Medical Record

B

D

C

E

G F

The Berks County

MEDICAL RECORD

Name: _________________________________________

INSERTION ORDER FORM

Company: ________________________________________________

Address: _____________________________________ City: ________________________ ST: ________ Zip: ________________ Phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: ________________ Months to run:

JANUARY

APRIL

JULY

Payment method: credit card (Mastercard or Visa only)

OCTOBER

OR check

Credit Card #: _________________________________________ Exp. Date: _________Sec Code______Zip:__________________ Cardholder: ____________________________________________ Signature: ___________________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand that The Berks County Medical Society does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date.

MAIL: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Reading PA 19608 EMAIL: Tracy Hoffmann at MedAds@hoffpubs.net FAX: 866.590.4890

MECHANICAL REQUIREMENTS

2013 NET ADVERTISING RATES Back Cover Inside Front Cover Inside Back Cover Page One Full Page 1/2 Island 1/2 Page (Vert or Horiz) 1/4 Page 1/8 Page

1x $1,500 $1,350 $1,350 $1,350 $1,250 $900 $800 $500 $325

2x $1,450 $1,300 $1,300 $1,300 $1,225 $875 $775 $475 $300

3x $1,400 $1,250 $1,250 $1,250 $1,200 $850 $750 $450 $275

4x $1,350 $1,200 $1,200 $1,200 $1,175 $825 $725 $425 $250

A. Full Page

7.5 x 10

B. Full Page Bleed (trim size is 8.5x11)

8.75 x 11.25

C. 1/2 Page Island

4.9375 x 7.5

D. 1/2 Page Vertical

3.625 x 10

E. 1/2 Page Horizontal

7.5 x 4.9375

F. 1/4 Page

3.625 x 4.9375

G. 1/8 Page

3.625 x 2.3125

FORWARD AD MATERIAL TO MEDADS@ NHGI.NET

POLICY INFORMATION Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tear sheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher.

The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication.

I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract.

I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ Authorized Signature

______________________________________________________________ Date

Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914