Berks County Medical Society Medical Record Media Kit

Medical Record

The Official Publication of The Berks County Medical Society

2013 Media Kit

The Berks County

The Berks County Medical Society

Serving physicians and patients since 1824.

Distribution & Readership The Medical Record is mailed directly to the homes of over 700 physicians within the Greater Reading area, and into the waiting rooms of more than 150 medical practices. It is read and reviewed by more than 30,000 residents of the Berks County community.

Circulation

The Medical Record is published quarterly and is mailed to over 700 members of the Other magazines published by the Hoffmann Publishing Group.

Berks County Medical Society, with additional

The Berks Barrister- The Official Publication of the Berks County Bar Association PennTrux - The Official Publication of the PA Motor Truck Association FitnessBerks - For Fitness Enthusiasts in Berks and Surrounding Communities At Home In Berks - The Official Publication of the Home Builders Association of Berks County

distribution to 150 medical practices.

For advertising information visit HoffmannPublishing.com

850 30,000+

Quarterly Circulation

Total Readership

Specifications

Mechanical Requirements

bleeds Bleeds for full page ads only. There are no additional charges for bleeds.

A. Full Page . . . . . . . . . . . . . . . . 7.5x10

guaranteed positions Add 25% to ad rates to guarantee position. Space and availability are limited. digital file guidelines All fonts embedded or included with native files All art must be CMYK, press ready Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG All fonts and graphics packaged with native files High res artwork (300 dpi pics, 133 line screen) payment information All payments must be made “in advance of or upon delivery of goods or services.� In order to ensure this, Hoffmann Publishing Group obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising. cancellation policy Cancellations must be made in writing and are not accepted after space reservation deadlines.

B. Full Page Bleed . . . . . . . 8.75 x 11.25 (trim size is 8.5x11) C. 1/2 Page Island . . . . . . 4.9375 x 7.5 D. 1/2 Page Vertical . . . . . . 3.625 x 10 E. 1/2 Page Horizontal . . . 7.5 x 4.9375 F. 1/4 Page . . . . . . . . . 3.625 x 4.9375 G. 1/8 Page . . . . . . . . . . 3.625 x 2.3125

A

B

Berks County Medical Society 1170 Berkshire Boulevard Wyomissing, PA 19610 610.375.6555 610.375.6535 Fax BerksCMS.org Executive Director, Bruce Weidman Advertising Contact: Tracy Hoffmann Phone: 610-685-0914 x201 Fax: 610-685-0916 MedSociety@nhgi.net 2921 Windmill Road, Suite 4 Reading, PA 19608 Hoffmann Publishing Group, Inc. is the official publisher of The Medical Record Mailing Instructions for Materials: Dave Hessen Hoffmann Publishing Group, Inc. 2921 Windmill Road, Suite 4 Reading, PA 19608 Phone: 610-685-0914 x202 Fax: 610-685-0916 Website: HoffmannPublishing.com email: MedAds@nhgi.net

D

C

E

G F

FORWARD AD MATERIAL TO MedAds @ NHGI.net

2013 Editorial Calendar MARCH 2013

Editorial Focus The Medical Record serves the medical community of Greater Reading, Pennsylvania. It addresses and explores issues relevant to the medical profession and the community, while promoting fellowship and goodwill among its members. It provides thought provoking articles, relevant commentary concerning health and regulatory issues, practice marketing and education content, and fellowship opportunities that impact our community and the world.

Quarterly Features Member Profiles Community Outreach Healthy Living Health & Regulatory Focus Practice Marketing

Ad Reservations Due

Ad Materials Due

February 15, 2013

February 25, 2013

May 15, 2013

May 25, 2013

August 15, 2013

August 25, 2013

November 15, 2013

November 25, 2013

Installation of New Officers Views from the New President Palliative Care Update JuNE 2013 Marketing & Social Media Legislative Advocacy Healthcare in Berks SEPTEMber 2013 Fall Outing Healthcare Reform Health Insurance DECEMBER 2013 Technology & Practice Healthcare Outlook 2013 Recharging the Physician’s Battery

Advertising Rates for 2013 To place an ad, or for more information contact Tracy Hoffmann at 610-685-0914 x201, or MedAds@nhgi.net.

Insertion Frequency

1x

2x

3x 4x

Back Cover Inside Front Cover Inside Back Cover Page One Full Page 1/2 Page (Island) 1/2 Page (Vert or Horiz) 1/4 Page 1/8 Page

$1,500 $1,350 $1,350 $1,350 $1,250 $900 $800 $500 $325

$1,450 $1,300 $1,300 $1,300 $1,225 $875 $775 $475 $300

$1,400 $1,250 $1,250 $1,250 $1,200 $850 $750 $450 $275

$1,350 $1,200 $1,200 $1,200 $1,175 $825 $725 $425 $250

All advertising rates listed net. No cash discounts. If contract is canceled before contract completion, the advertiser will be billed the difference between the contracted rate and the single insertion rate. The editor reserves the right to accept/reject all ads and to position advertising at the publisher’s discretion.

The Berks County

Medical Record

Name: _________________________________________

Insertion order form

Company: ________________________________________________

Address: _____________________________________ City: ________________________ ST: ________ Zip: ________________ Phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: ________________ Months to run:

MARCH

JUNE

SEPTEMBER

Payment method: credit card (Mastercard or Visa only)

DECEMBER

OR check

Credit Card #: _________________________________________ Exp. Date: _________________Sec Code__________________ Cardholder: ____________________________________________ Signature: ___________________________________________ Make checks payable to: Hoffmann Publishing Group, Inc. I understand that The Berks County Medical Society does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date. mail: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Suite 4, Reading PA 19608 email: Tracy Hoffmann at MedAds@nhgi.net QUESTIONS: (610) 685-0914 x201

2013 Net Advertising Rates

Mechanical Requirements

Back Cover Inside Front Cover Inside Back Cover Page One Full Page 1/2 Island 1/2 Page (Vert or Horiz) 1/4 Page 1/8 Page

A. Full Page

7.5 x 10

B. Full Page Bleed (trim size is 8.5x11)

8.75 x 11.25

C. 1/2 Page Island

4.9375 x 7.5

D. 1/2 Page Vertical

3.625 x 10

1x 2x 3x 4x $1,500 $1,450 $1,400 $1,350 $1,350 $1,300 $1,250 $1,200 $1,350 $1,300 $1,250 $1,200 $1,350 $1,300 $1,250 $1,200 $1,250 $1,225 $1,200 $1,175 $900 $875 $850 $825 $800 $775 $750 $725 $500 $475 $450 $425 $325 $300 $275 $250

E. 1/2 Page Horizontal 7.5 x 4.9375 F. 1/4 Page

3.625 x 4.9375

G. 1/8 Page

3.625 x 2.3125

FORWARD AD MATERIAL TO MEdAds@ NHGI.net

Policy Information Payment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tear sheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher.

The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication.

I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract.

I further understand that any verbal agreements are not binding to this agreement. _______________________________________________________________ ______________________________________________________________ Authorized Signature Date

Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914