DESIGN CONCEPT

National Geographic is known for its commitment to exploring and engaging the planet with people. Therefore, bringing nature closer to the users is also the main target of this project. The series on how the weather could change in San Francisco has been the main inspiration. The users will be able to feel like they are experiencing it. The scheme of the sunset, the translation of the water in the ocean, the vague fog, or even the gloominess of a cloudy day will be recreated through a variety of materials and colors.

The project will feature the staggered vertical mirror panels and geometric platforms and saturated color, glass, and glimmering light. The project is treated by a range of textures that make users explore the environment in a way. It’s like when our eyes are always being amazed by the natural world, each space in the project will have its surprise and character. There will be an interesting and intentional counterpoint that comes from mixing a weight material like stone and solid wood with a current hi-tech look-a-like material like a colored mirror, and metal panel. As far as the main point of the concept is a minimalistic and neat interior, one of the principal materials is the colored glass partitions. Throughout the headquarters, there is the repetition of objects and lighting that represent the brand. A variety of pattern will be showcased that provides strength and identity to the project.

The “foggy ceiling” represented in the workspace delivers uniqueness and excitement to the room. Inspired by the come-and-go nature of the San Francisco’s fog, the ceiling is assembled using fine mesh steel sheets which will crumble together to generate a bumpy texture, mimicking the fog. To vitalize the fog’s lightness and gloominess, LED lights are placed on the ceiling to shine through the mesh.