Romea profile

1

3

M E E T H O

4

C H I

ROMEA COMPANY PROFILE

M I N H

T H E C I T Y ,

V I E T N A M

R

I S I N G

S T A R 5

SENSE

T H E B E AT With profound insights in depth experience in the retail industry, we have come together to create RomeA, a lifestyle concept department store chain that meets international standards and professional process. Characterized by terms such as

friendly,

vibrant, creative and interactive. RomeA will not only offer invaluable experience in shopping, dining and entertainment but also serves as a hub for introducing and offering the various current trends around the world.

BIG OPPORTUNITIES, BIG POTENTIALS

6

ROMEA COMPANY PROFILE

The Vietnam’s retail trade growth rate will reach

1.500

Supermarket

157

Shopping mall

180

Department store

179

USD billion

Vietnam’s middle class

11,9 %/year

The market size

33 million people

IN

2020

7

To b e c o m e T H E P I VO TA L D E PA R T M E N TA L BRAND in Vietnam

Vision

To o f f e r S U S TA I N A B L E P R O F I TA B I L I T Y for partners

To l e a d a c t i v e l y towards the growth of V i e t n a m ’s r e t a i l industry

Mission To c r e a t e t h e m o s t C O M F O R TA B L E and CONVENIENT shopping environment

CUSTOMERORIENTED

PROFESSIONAL

Core Va l u e s C R E AT I V E , I N T E R AC T I V E and FUN

UNITED and RESPECTFUL

Mr. JEREMY TEE COO of ROMEA

10

ROMEA COMPANY PROFILE

Mr. THAM TUCK CHOY CEO of ROMEA

THE

MANAGEMENT Mr. THAM TUCK CHOY

Mr. JEREMY TEE

¿¿ A Malaysian Chinese, Mr Tham is the founder of Parkson Department Store chain in Vietnam. He has been holding the position of CEO and General Director of Parkson Vietnam from the year 2005 until Dec 2014. Besides Vietnam, he was also overseeing the expansion and operations of Parkson Myanmar and Parkson Cambodia.

¿¿ Mr Jeremy, a graduate from Canada in B.Arts in Management and Economics, has at least 30 years of working in senior positions in the FMCG business industry for many multinational companies.

¿¿ Mr Tham joined Parkson Corporation in the year 1987 and has held other positions in the company such as Merchandising Manager and General Manager of the Store Development and Property Division. ¿¿ Prior to Parkson, Mr Tham had previously worked for Emporium & Supermarket Holdings Group, as well as Japanese’s Kimisawa Supermarket chain in Malaysia. ¿¿ During his career in the retail industry, Mr Tham has participated in numerous Supermarket & Departmental Store Management courses in Japan, and the Retail Management Course at Cornell University in New York , USA, which has equipped him with the vast knowledge and exposure in the retail industry.

¿¿ Mr Jeremy has also founded and single handedly spearheaded the consumer division in Malaysia for East Asiatic Company (Denmark). ¿¿ In Effem Foods Inc, Mr Jeremy was the Regional Manager in ASEAN, building main brands of confectionary, pet food and human food, appointing and managing distributors in the region. ¿¿ Mr. Jeremy was the General Manager for Oetker International (Asia) Pte Ltd and used to be the Managing Director for CSM Trading Sdn Bhd (A subsidiary of CSM Bhd).

11

WHERE’S THE

PARTY?

RomeA will be planting her roots at the following places, in and around Ho Chi Minh City, and spreading the RomeA lifestyle and fun, thus making RomeA a familiar name in Vietnam

PROMISED D E S T I N AT I O N

1

LEMAN NGUYEN DINH CHIEU

2

C.T TAN BINH DISTRICT

3

SS1 CONG HOA

4

C.T PLAZA MINH CHAU

5

SS1 VO VAN KIET

6

SS1 SONG THAN

7

ROMEA DISTRICT 1

8

ROMEA DISTRICT 2

9

C.T PLAZA VO VAN KIET

13

ADVANTAGES ¿¿ With outlets of well known brands as well as breakout brands ¿¿ Designed by Mr Shibata of J.Sam Malaysia Sdn Bhd, who hails from Japan. ¿¿ Shopping areas are organized in a welcoming manner.

REACHING OUT TO CUSTOMERS EFFECTIVELY

¿¿ All outlets will have a great opportunity of reaching out to customers effectively. ¿¿ RomeA’s impressive lobbies are well designed for any promotional events and programs.

WELL KNOWN BRANDS AS WELL AS BREAKOUT BRANDS

14

ROMEA COMPANY PROFILE

ORGANIZED IN A WELCOMING MANNER

IMPRESSIVE LOBBIES

15

WHERE

PREMIUM

MEETS UP

¿¿ The products are of the latest trends at suitable prices, targeted to the mid to high-income consumers. ¿¿ To gather renowned brands, locally and internationally, from various industries. ¿¿ To be the ideal destination for the new brands seeking to blossom and make their presence known.

RomeA’s portfolio: FINE DINING

GOURMET CORNER

HOME ACCESSORIES, SPA & HAIR SALON LINGERIE

WOMEN’S AND MEN’S FASHION

WOMEN’S AND MEN’S SHOES

COSMETICS, ACCESSORIES, TIMEPIECES PREMIUM SUPERMARKET

16

ROMEA COMPANY PROFILE

CASUAL DINING

CAFE BAKERY

SPORTSWEAR BISTRO WINE CELLAR

17

TWO-WAY

COMMUNICATION 多多 The tenancy comes with multiple preferential

treatments at preferred rates. 多多 The payment methods are various and flexible.

18

ROMEA COMPANY PROFILE

¿¿ Appealing programs and events promise to win the hearts of even the most demanding customers. ¿¿ RomeA’s marketing activities will drive traffic into RomeA Department Stores, which ultimately will generate a win-win

situation for all.

PARTAKING 19

CONVENIENCE ¿¿ Pioneering in applying RomeA App, an app for smart phones, available to customers to gain the ultimate shopping experiences – online and physical ¿¿ RomeA App has a delicate design with superior functions. ¿¿ Surfing, Inquiring and Shopping anywhere, anytime at one’s convenience ¿¿ Enhancing the interactivity between customers and brands.

20

ROMEA COMPANY PROFILE

¿¿ To obtain open dialogues, transparency and mutual respect. ¿¿ To build sustainable relationship with identical aspiration to expand the market and promote brand image. ¿¿ The development strategy will be based on the strengths of each stakeholder whilst providing

mutual support. ¿¿ RomeA believes in attaining breakthroughs together.

BONDING 21

OUR GAME PLAN 22

ROMEA COMPANY PROFILE

ROMEA IS BOUND TO BECOME A FAMILIAR NAME WITH HER TRADE CENTERS PRESENTING AT GOLDEN LOCATIONS IN THE CITY.

23

24

ROMEA COMPANY PROFILE

ROMEA Leman Nguyen Dinh Chieu 117 Nguyeãn Ñình Chieåu, P.6, Quaän 3, TP.Hoà Chí Minh

25

ROMEA C.T Tan Binh District Tan Binh District, Ho Chi Minh City

27

OUR

TEAM RomeA is made up of a team of experts with years of experience operating at international levels

28

ROMEA COMPANY PROFILE

EMBARK ON A J O U R N E Y TOGETHER RomeA will embark on a remarkable journey and we want you to hop on.

In RomeA, we will: ¿¿ Create the ideal hub for our partners and customers. ¿¿ Be the place where our tenants enjoy the fruits of mutual cooperation and growth ¿¿ Be constantly elevating our services and promotion strategies to create demand and traffic for RomeA. ¿¿ Promise our customers will experience the liveliness and convenience of shopping.

Our contemporary design in RomeA promises to satisfy the ever changing and demanding trends of the world.

LEMAN NGUYEN DINH CHIEU 117 Nguyen Dinh Chieu, District 1, Ho Chi Minh City

C.T TAN BINH DICTRICT Tan Binh Dictrict, Ho Chi Minh City

SS1 CONG HOA C12, Tan Binh Dictrict, Ho Chi Minh City

C.T PLAZA MINH CHAU 369 Le Van Sy, Dictrict 3, Ho Chi Minh City

www.romea.com.vn