2025 Tailgate Tour Overview Deck

WHO WE ARE NFuse 360 Creates Real Experiences NFuse 360 Entertainment produces over 200 custom built experiential events a year (activating for the largest global brands and agencies) that are highlighted by evergreen mobile marketing tours The Big Bite Tour (Largest Spring/Summer Mobile tour reaching 4.5 million consumers) and The Tailgate Tour (The largest & longest running fan experience in college sports).

NFuse’s success plays on its ability to be an interruptor in the Out-Of-Home space. We provide brands the ability to reach millions of consumers at the largest social events without the big traditional expense, and we identify existing opportunities that strategically align, inspire and connect target consumers with brands…emotionally.

We create custom measurable marketing solutions using a combination of creativity, technology and a network of talent to engage brands with consumers.

We make it possible for consumers to have personal engagements that matter!

The leadership and team behind NFuse stems from 10 years as a resource marketing business unit of both Clear Channel Communications (now Iheartmedia) and SFX Entertainment (now Live Nation).

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WHY PARTNER WITH US 25 Years and Still Going Strong The Tailgate Tour is the largest and longest running fan experience in college sports providing its partners a 360° turn-key approach to reaching consumers out of home. 2025 will mark 26 years on the road!

Attracts a Core Demo of 25-54 The Tailgate Tour is a lifestyle experience first and foremost… targeting alumni, fans of the school and families.

Heavily Supported by Media The tour is built in media that compliments and promotes all assets and our partners.

Successful Social Media Reach Social convergence is a primary focus. It is a top priority for our team to create a memorable experience for fans that is shared virally across social channels.

Delivers ROS We deliver ROI. Some say it… we walk the talk. Our team is laser focused on working with your objectives to create a measurable experience that drives sales.

Tailored to Your Needs We specialize in building low cost custom activations and conducting brand to hand combat.

Guaranteed Access We are not an ambush marketing program. While often imitated, Nfuse 360 has exclusive rights with the largest universities in the nation.

26 YEARS STRONG Longevity Speaks Volumes The Tailgate Tour has become the LARGEST and LONGEST running fan experience in college sports!

Engages over 200,000 followers on Facebook and Instagram (which includes influencers) with an average weekly reach of 250,000 impressions.

Delivers over 1.5 million print impressions a year in the tour's exclusive game day magazine.

Maintains a consistent partnership with FOX SPORTS (26 years and counting) The Tour has worked with over 300 global brands since the start across 50 categories of products and services.

Has delivered over 255,000,000 impressions for its partners.

No other experiential tour has ever delivered the longevity, consistency and depth of knowledge in the college football landscape.

In 25 years, we have reached over 40 Million Fans at the top Division 1 schools in the US.

2024 RECAP 1.5 Million Fans Reached in 13 Weeks at Events Featured 16 AP TOP 20 Div. 1 Schools 218 Million Impressions on Instagram 56 Million Impressions on Facebook 2 Million Impressions on TikTok 2.5 Million Print Impressions Over 100 Hours of Out of Home Programming Over 2,000 Minutes of Audio Messaging 2.6 Million Over the Road Impressions Over 500,000 Samples Put In Hands of Fans 400 Hours of Direct Street Team Marketing

We’ve Got Women According to Scarborough Sports Marketing, avid female college football fans represent a unique niche marketing opportunity as being <more likely= than the average adult to own, maintain and remodel a home, support technology and to have contributed to a healthcare, social care/welfare or religious nonprofit organization during the past year. <While the advertising space has been dominated with focus on men, more and more marketers are seeing the wide open opportunity to capture women in an untapped environment.= 80% of Female Football Fans live in a single-family home and are: 12% more likely than the average adult nationally to own their home 22% more likely to own a second home 14% more likely than all adults nationally to have an energy saving appliance in their household 12% more likely to have HDTV and a video game system 17% more likely to have a Satellite TV subscription

SOCIAL MEDIA +327,000 Followers +218 Million Impressions

+56 Million Impressions

+2 Million Impressions

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