AT THE MACK

ACTIVITY HUB

Interactive experiences, entertainment abound at Thomas & Mack Center

BY NEAL REID

Fans lucky enough to attend a performance of the Wrangler National Finals Rodeo® this December will be in for a treat from the moment they arrive at the Thomas & Mack Center. Whether it’s live entertainment, interactive exhibits, food, drinks, merchandise booths or great places to take in the pre- and post-event shows, this year’s setup will have it all. Outside the Thomas & Mack Center, rodeo fans can explore the Polaris ProRodeo Fan Zone, a one-of-a-kind interactive space where visitors can do everything from take their photo at the Priefert Bucking Chute photo station and buy official

NFR merchandise to enter to win a RAM Truck and ride a mechanical bull at the Coors Banquet Bar. Live music, the GoRVing traveling setup area and interaction with the Pendelton Whisky team are just a few other elements that will make the Polaris ProRodeo Fan Zone a must-see attraction at the rodeo. Once inside This year’s enhancements at the Thomas & Mack Center, fans can the Thomas & Mack Center are make their way to the newly branillustrations of an unending ded Aces High Saloon & Exhibit, a commitment from Las Vegas 36,000-square-foot hospitality area at the

Events and the PRCA to northwest end of the arena. The area will improving and evolving the feature a saloon and a 2,500-squarefan experience at the world’s -foot, glass-enclo-

richest rodeo.

sed balcony with views of the Las Vegas Strip. The Cowboy Channel will host its Wrangler NFR Pre-Show starting at 5 p.m. and the rodeo’s wrap-up show immediately following the end of the performance each night.

An additional highlight will be an all-encompassing exhibit detailing the 35-year history of the NFR in Las Vegas. Access to Aces High is available to all fans with a Wrangler NFR ticket for that evening’s performance, and the area also will feature the live broadcast of the rodeo each night, including a large-screen projection.

If that wasn’t enough, the facility’s Plaza area will feature a variety of food vendors and sponsor activation locations. In addition, the Cowboy Corral – sponsored by RMEF – will feature The Brit Stokes Band and Cowboy Revival artists during the pre-show, with The Brit Stokes Band returning to the stage after the rodeo each night.

This year’s enhancements are illustrations of an unending commitment from Las Vegas Events and the PRCA to improve and evolve the fan experience at the world’s richest rodeo.

“We couldn’t be more thrilled to have the Wrangler National Finals Rodeo back in Las Vegas, and we have made significant enhancements to the Thomas & Mack Center’s interactive areas for this year,” said Michael Mack, vice president, communications and marketing for Las Vegas Events. “The Wrangler NFR is a one-of-a-kind experience. We’re excited to be debuting the re-branded Aces High Saloon and Exhibit, which will give fans an upgraded hospitality hub to enjoy themselves before, during and after the rodeo. When you consider the Polaris ProRodeo Fan Zone, the Aces High experience, Cowboy Corral and a strong slate of vendors and food and beverage options, rodeo fans will have an endless array of fun ways to enjoy the greatest rodeo in the world.”