Group player rights
PASSIVE CATEGORY usAGE
NON-ENDORSEDUSE/GROUPUSE
RightspassedtoNFLClubsthatdonotrequire incrementalpayment.
PLAYERPREMIUMITEMS
RoyaltiespaidtoPlayersfromlicensed productscreatedbyNFLClubs.*
PREMIUMS PROCESS & BEST PRACTICES
PERMITTED
Content Type/Distribution
Socialcontent(e.g.video,GIF,picture,tweet,post)producedbyclub,player,or permittedalcoholbrand
Distributionviasocialchannelsby(oronbehalfof)applicableplayerand/or permittedalcoholbrand
Imagery/Messaging
Permittedalcoholbrand,productplacement,tagline,marketingslogan,#,and/or brandeditems(e.g.,coolers,apparel)incontent
Call-to-actionbyplayerinsupportoflegallyrecognizedcharity(excludingcallsto drink,buy,orgetthecompany'sproducts)
Useofclub/leaguemarks/jerseyswithappropriaterights/approvalfromleague/clubs (subjecttoterritorylimitations)
Player Positioning
Useofclub/leaguemarks/jerseyswithappropriaterights/approvalfromleague/clubs (subjecttoterritorylimitations)
PROHIBITED
Content Type/Distribution
Paidmedia(e.g.,digitalstreaming,pre-roll,bannerads)
DistributionviaTV,POS,printmedia,OOHorcompanywebsite/app
Distributionofmaterialsthatincludeclubtrademarksoutsideoftheclubsrelevantmarketother thanviaclubsocialchannelsunlessPermittedAlcoholBrandisalsoaLeaguesponsor
Imagery/Messaging
Playerinteractionwithproductorpackaging
Playerintegrationintocompanymarketingimagery/symbols(e.g.,climbingCoorsMountains,riding BudweiserClydesdales)
Useofplayertodelivercalls-to-action(e.g.,drink,buy,get,enter,join,win)otherthanforlegally recognizedcharities
Player Positioning
Featuringspecificplayerasacentralfigureinbroadpromotionalcampaignand/orcontentseries
Portrayingplayerasspokespersonforthecompany
