Meet the Newest Member of the NFA Board of Directors

Each year, the National Franchisee Association (NFA) highlights individuals who have been welcomed to the NFA’s Board of Directors over the last year. The association would like to give a warm welcome to Mark Peterson. Read on to learn more about your newest board member.

Mark Peterson

Vice President Operations

Company: Bennett Management Corp.

Number of units: 25

Year entered system: Bennett Management entered the system in 1965. How did you become involved with the BURGER KING® brand? I joined Bennett Management Corp. in 1986.

What attracted you to the brand? I started at McDonald’s in 1976 and spent 10 years with that brand. I joined Bennett Management Corp. in 1986 as I recognized that BK® was the rising star in the quick-service industry. I was particularly interested in working for Bennett Management Corp. because I was very familiar with them as a local competitor in the Toledo market and how involved it was in the community and how it was a family-oriented company that put its employees first. I also wanted to work for one of the great innovators in the industry in Robert G. Bennett.

What motivated you to become involved with the NFA at this level? The NFA has always been a strong advocate for the franchise community. The leadership teams have been very effective in working with Burger King Corp. (BKC) to move the brand forward and make sure the best interests of the franchisees were first and foremost.

What do you see as your role as a board member? I have spent my entire working life in the industry, and I think I have some wisdom to share and want to support the current leadership in any way I can.

What would you most like to see accomplished during your term? A strong partnership with the BKC team that results in increased sales and traffic that is sustainable and profitable in these very challenging times. I have great confidence in the current leadership with the NFA that these goals will get accomplished.