JSC Management Group Springs Into 2022 After Bustling Year

JSC Management Group, led by franchisees James and Sarah Cammilleri, marked a busy 2021 by staying just as active as it moved into 2022.

The company, which operates 64 BURGER KING® restaurants in the Northeast, hosted 14 grand-opening and grand-reopening ceremonies at locations in Connecticut, Massachusetts, New York and Rhode Island last year. The company also coordinated four in-restaurant fundraising campaigns at its restaurants and had four leadership training events. It started 2022 with its annual JSC Management Group Vision Event in Uncasville, Connecticut.

Headlining 2021 for the organization was the opportunity to celebrate new or remodeled store openings. “We welcome the entire community to join us as we present a $1,000 donation to a local not-for-profit community organization,” said Nicoletta Cammilleri, marketing director for the company. “Grand-opening events feature a ribbon-cutting ceremony, fun activities, giveaways, the King, balloons and more. Mayors and other community leaders and local news and radio stations often attend as well.”

The presence of public officials and community leaders speaks to their recognition of the company’s commitment to the communities in which it operates. In 2021, JSC Management Group restaurants brought in $500,000 for organizations focused on ending childhood hunger, much of it going back to the communities in which it was raised.

Community support doesn’t end there, however. “We also sponsored several local sports teams to enable them to purchase equipment and other items necessary for a successful season, we sponsored local events in support of other not-for-profit organizations, and we awarded high school seniors with $1,000 scholarships to support them in their pursuit of a college education,” Cammilleri said.

“We value being part of our restaurant communities, and as such, sponsor partnerships and initiatives to support local schools. Our JSC Community Incentives program includes achievement awards program fundraiser savings cards. Our involvement with local schools, businesses and organizations through our local store marketing efforts is founded on the belief that by supporting our communities, we can create happier employees and more loyal guests.”

While JSC Management puts a great deal of emphasis on outreach in its communities, there is also a strong focus on internal growth and development of people as well. About 80-100 leaders in the organization attend quarterly leadership seminars. In 2021, the theme was the journey from being managers to becoming leaders, and noted leadership and training expert John C. Maxwell, a New York Times bestselling author, was the keynote speaker at the October seminar.

“We value and believe in our team members and are committed to fostering and supporting their ongoing growth and development through comprehensive, interactive, in-person leadership seminars,” Cammilleri said.

More than 200 company leaders also attended the annual vision event that kicked off 2022. BURGER KING President of U.S. and Canada Tom Curtis was in attendance as well. The event is designed to bring the company’s leaders together to celebrate and award achievements from the previous year and set goals for the new one.

All the activities spring from JSC Management Group’s core culture, which has a determined focus on its teams, their training, health and well-being so that they are equipped to provide their guests and communities with the best service possible. “JSC culture is about valuing each other, our guests and the communities in which we serve,” Cammilleri said. “Community involvement, outreach and engagement are integral parts of our culture to engage, support and add value in our local communities.”