MEYLE eSolutions. Your partner for repair solutions for electric vehicles.

Another big challenge is air pollution which endangers the health of people worldwide. To protect vehicle occupants MANN-FILTER offers a large portfolio of different cabin air filters. As a pioneer of the bio functional cabin air filter, they are naturally also creating further innovative products and new technologies in this area. This is the only way to meet the growing demands for protection against harmful gases and health-threatening particles such as particulate matter and effectively protect vehicle occupants.

Despite being able to offer a wide range of filtration solutions to the customers, MANN-FILTER is determined to further grow innovation skills and improve their products. To meet the challenges ahead, MANN+HUMMEL experts are developing the filters of tomorrow in the vehicles of today. After all, customers should also be able to rely in the future on: MANN-FILTER – Perfect parts. Perfect service.

Electric vehicles will continue to become significantly more important for independent workshops and dealers in the coming years. Current studies indicate that more than 80 million electric vehicles will be on the roads in 2035 (data includes European Commission study on well-to-wheel considerations for a variety of fuel and power-train combinations). With its MEYLE eSolutions product portfolio, MEYLE is already well positioned, with more than 1,100

With

After Tesla drivers all over the world reported annoying squeaking sounds in Model 3 and Model Y series vehicles, our MEYLE engineers analysed the problem and are now, after intensive development work, introducing the MEYLE HD control arm for Tesla models 3 and Y. MEYLE electric-vehicle parts on offer. When developing the spare parts of the future, we depend on our MEYLE engineers who have been coming up with innovative solutions for more than 20 years with MEYLE HD –parts that are more durable and reliable than their OE counterparts. Always at your side, we’re your partner and DRIVER’S BEST FRIEND. Competent in all matters – including electric mobility. is thus offering a technically superior alternative to the original part to up to 700,000 Tesla drivers and stakeholders around the globe who could encounter the defect, thus ensuring the fun driving experience that people expect from Tesla. With a four-year guarantee*.

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ROBBIE STEVENS Head of Ecommerce Business Unit, NEXUS Automotive International

eCommerce has become a critical aspect of retail’s post-pandemic life and with Nexus creating a new eCommerce business unit to support the upcoming and ever expanding established digital community with tools and services, plenty of exciting times are ahead of us!.

In this issue of INSIDE, I will be focusing on the 4 major factors that are becoming significant:

1. Customers Buying Behaviour / Expectations:

Digitization is transforming the auto parts aftermarket in several ways. One of the most significant is the increasing use of ecommerce platforms for buying and selling parts (Amazon, eBay etc..). This allows end customers, be it the “Do It Yourself” or the “Semi-Pro” to easily find and purchase the parts they need, while also providing manufacturers and distributors with a convenient and accelerated means to reach a larger customer base.

The automotive aftermarket industry has been experiencing significant growth in recent years, thanks in large part to the rise of these ecommerce platforms. The global ecommerce automotive aftermarket is projected to reach a market size of 78 billion US dollars by 2030 *. As more and more customers turn to online channels for their automotive aftermarket needs, their expectations are also evolving, prompting traditional businesses to adapt to new trends and preferences.

Convenience is the key for the growth we see in eCommerce. By shopping online, customers can compare prices, view product/vehicle compati- bility, and read reviews from other customers all from the comfort of their own homes. This has become especially important during the COVID-19 pandemic, as many people have been reluctant to visit physical stores. As a result, traditional businesses looked to eCommerce to maintain and grow their customer base.

In addition to convenience, customers are also demanding a more personalized and interactive online shopping experience. This means that businesses need to invest in technology that can provide customers with recommendations based on their browsing and purchasing history. Websites need to be easy to navigate and provide ample product information and visual aids like photos and videos.

Another key trend in the automotive aftermarket is the rise of DIY customers. The increasing number of DIY customers is driving the growth of the eCcommerce automotive aftermarket. These customers are looking for parts and accessories that they can install themselves or by a semi-pro friend, and they often prefer to buy these products online. To cater to this segment, there is a need to provide detailed fitting guides and videos, as well as more technical customer support to help answer any questions that may arise.

2. Technology:

Technology is playing a significant role in enabling the growth of aftermarket automotive ecommerce, making it easier and more convenient for customers to shop for car parts and accessories online. Some ways in which technology has enabled aftermarket automotive ecommerce include: Omnichannel Software: Many eCommerce plat- forms have made it easier to list and sell their products online. Omnichannel software provides a ‘middleware’ solution that enables you to ‘plug into’ multiple platforms such Shopify, eBay, Amazon, Walmart with one connection and a centralized management interface.

Search and Navigation: Automotive ecommerce sites use bespoke search and navigation tools that enable customers to quickly and easily find the products they need. Advanced search features allow customers to search by make, model, year, and part number. Navigation tools like menus and filters help customers narrow down their search results by category, price, and brand.

Mobile Optimisation: With the increasing popularity of mobile devices and with the majority of first user visitors coming via mobile, many aftermarket automotive eCcommerce sites have optimized their websites for mobile devices. This allows customers to shop for parts and accessories from anywhere, at any time, using their mobile devices.

Augmented Reality: With the help of augmented reality (AR) technology, customers can visualize how a product will look on their vehicle before making a purchase. For example, AR technology can allow customers to see how a new set of wheels or a body kit will look on their car by overlaying digital images on top of real-world images captured by their mobile device’s camera.AR was the future but it is now the present day expectation from the end customer.

Analytics and Personalisation: Many aftermarket automotive ecommerce sites use analytics and personalisation tools to track customer behaviour and make personalized product recommendati- ons. These tools can help better understand your customers’ needs and preferences, as well as identify opportunities to upsell or cross-sell related products.

3. Brand Value

eCommerce has become an increasingly competitive space in which building brand value is crucial for success.

Creating a strong brand identity helps differentiate yourself from competitors, attract customers, and foster customer loyalty. eCommerce can be a powerful tool for building brand value, as it offers a range of opportunities to connect with customers:

Wider audience: eCommerce allows you to reach customers beyond their geographic location, expanding your audience and increasing your brand exposure. Marketplaces have become a crucial component in the automotive aftermarket industry’s strategy for reaching potential customers at scale. Marketplaces can be a valuable tool for testing territories as they allow you to reach a large audience with minimal investment.

Products range: eCommerce can enable you to offer a wider range of products, exclusive web product ranges, private label etc..… enhancing the perceived value of the original brand and meeting a broader range of customer needs. Personalized experiences: eCommerce often uses customer data to offer personalized experiences, such as personalized recommendations and targeted marketing, which can improve customer satisfaction and loyalty.

Customer service: Providing excellent customer service, such as fast shipping, easy returns, and responsive customer support, which can build trust and increase brand value. Foster customer engagement: Websites can offer opportunities for customer engagement, such as social media integration and user-generated content, which can create a sense of community and increase brand loyalty.

4. Pricing

Pricing is a critical factor in the success of an eCommerce business. There are a number of strategies to consider when using pricing in eCommerce: competitor analysis, dynamic pricing, price anchoring, personalized pricing and lastly loyalty programs. When transitioning from traditional B2B only business to B2C / B2C eCommerce pricing is of the most sensitive topics along with the most powerful. Looking outside of the automotive world, you can see from brand leaders such as Nike, Adidias etc..…with a solid pricing model there is plenty of room for the manufacturer, wholesaler, reseller, traditional stores and DtC eCommerce players all to be successful.

Overall, pricing is a critical aspect of eCommerce, and needs to be continually evaluated and adjusted to remain competitive and profitable. Nexus’ community, with the power of Nexus’ global footprint, is in a great position to take advantage of this ever-changing business landscape and be the pioneers of the ecommerce automotive aftermarket. Nexus eCommerce will be centralizing the knowledge, skills, experience, entrepreneurial spirit, tools and services which will enable the Nexus community to embrace this eCommerce Tsunami and take full advantage of this exciting opportunity. 

Source: https://www.prnewswire.com/news-releases/automotive-e-commerce-market-to-reach-176-24-bn-globally-by-2030-at-17-5cagr-allied-market-research-301616978.html