The Original! Made by ContiTech. Feature

DENSO brings its remanufacturing programme into the limelight

Emphasising its credentials as an environmentally conscious manufacturer with sustainability at its core, DENSO’s comprehensive programme includes diesel injectors and pumps, starters and alternators and nickel hybrid vehicle batteries

DENSO is widely recognised as one of the world’s largest original equipment (OE) component manufacturers and system suppliers, with an extensive aftermarket portfolio. Its remanufacturing programme however, is less well known, despite being active in the European market for more than 10 years.

To raise aftermarket awareness of the environmentally sustainable components, DENSO Europe, Pan European Strategic Marketing Manager, Fatiha Laauich spoke with Andre Koppenol, manager of the remanufacturing team and his colleagues, who are collectively responsible for the OE quality range.

Fatiha Laauich (FL): “So, what is the main reason that DENSO has a remanufacturing programme?”

Remanufacturing Team (RT) “It’s actually threefold, to deliver high quality products of the same standards as the original component on the vehicle, but manufactured in an environmentally friendly and sustainable way

FL: “So, where do DENSO remanufactured components fit in the aftermarket?

RT: “Today, if a product like a starter or alternator fails, or the battery in their hybrid vehicle breaks down, European motorists have a choice as to whether they replace it with a brand-new unit or a remanufactured one.

“Each of these components is the same in terms of its quality, in fact in some circumstances, such as when it’s rebuilt according to the latest OE standards compared to a new unit of a four year old design, you could even say it’s better. So, the choice for the consumer is whether they prefer a remanufactured unit that is more environmentally friendly and cheaper to purchase, or a completely new one

“However, we’d obviously encourage our customers to highlight the environmental and potential newer technology benefits of the remanufactured unit ”

FL: “A question that often arises is the difference between remanufacture and repair? ”