Nextview Little booklet

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NEXTVIEW

and design thinking. The DesignWeek@School Foundation is initiated by Jan-Willem and Floor, one of our former

Hidden at the core of 10 years of Nextview lies the soul of

employees and his spouse. We will always remain proud

the company, an embodiment of many talented people

to be founding partner and sponsor of this great initiative!

who built the company into what it is today. We tell the story of Nextview through the eyes of Huub, Oscar, Peter,

On the next few pages, the children will give us insight

Dico and Lars. Yet it’s about more than just writing history.

into how they see the future when it comes to some

It’s also looking towards the future, because nothing

major challenges, and how technology can and will play

changes as quickly as technology.

a role in addressing those challenges. This is our way of bringing together the past and the future in this book.

At Nextview, people are at the heart of our company.

We hope it encourages you to look at your own

That’s why we think that when we talk about the future,

company and assets differently and inspires you to

the future user should be telling the story. So we’ve

make an impact with Design Thinking - not only within

invited ten teenagers answer ten questions describing

your company, but in your community and maybe even

how they see the future. All of them were participants

out in the wider world.

in the DesignWeek@School program. During this weeklong program, we use our knowledge to teach

DOING BUSINESS AS A FORCE FOR GOOD!

young people the basic skills of contemporary technology

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PHOTO JONATHAN BORBA

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NEXTVIEW AMSTERDAM

Nextview Design Thinking Center Willem Fenengastraat 4c 1096 BN Amsterdam +31 (0)85 0043065

NEXTVIEW EINDHOVEN

Nextview Design Thinking Center High Tech Campus 27 5656 AE Eindhoven +31 (0)85 0043065

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INDEX

4

Nextview

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Giel - TEN QUESTIONS FOR TEENAGERS

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Adress

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Sem - TEN QUESTIONS FOR TEENAGERS

12

Huub Waterval

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Olivia - TEN QUESTIONS FOR TEENAGERS

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Oscar Mulders

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Sam - TEN QUESTIONS FOR TEENAGERS

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Peter Bakker

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Koen - TEN QUESTIONS FOR TEENAGERS

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Dico Timmerman

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Anouk - TEN QUESTIONS FOR TEENAGERS

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Lars Klumpes

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Willemijn - TEN QUESTIONS FOR TEENAGERS

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Josephine - TEN QUESTIONS FOR TEENAGERS

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Diversity note

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Jurre - TEN QUESTIONS FOR TEENAGERS

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Colophon

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Julia - TEN QUESTIONS FOR TEENAGERS

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HUUB

WATERVAL Huub Waterval was raised on a farm, where he was taught from an early

Do extraordinary

age to work hard and to work hard

things with

and don’t complaign. However, instead

extraordinary people

of embracing life on the farm, he chose to work for large service providers like KPN and Essent. During his time at Essent, he discovered his inner drive to do extraordinary things with extraordinary people. He wanted to focus on peoplecentric digital transformation.

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However, his ideas were way ahead of their time, so he

a user-friendly platform. Five years down the line, Huub

needed someone who could lend credibility to his

noticed that he no longer looked forward to work the way

theories. He found that in Oscar Mulders, who had written

he used to. Despite the success, he felt that something

the manual for planning and designing company portals.

was missing. He dove back into the books, embarking on

Relying on a team of 25 people, they launched VIEW (Virtual

a journey of intellectual discovery. His personal ‘customer

Integrated Essent Workplace) at Essent to come up with

journey’ led to the key insight that he was mostly involved

logical, user-friendly IT solutions for the company’s

in leading a customer to a pre-determined outcome - but

employees.

what Huub actually wanted was to take the customer on

SUDDENLY HUUB FOUND HIMSELF WITHOUT A JOB Some years later, Huub and his entire team switched to a consultancy company in Rotterdam. The agreed growth was achieved, but the promised reward failed to materialise and Huub was cast aside. The successful creative entrepreneur suddenly found himself without a job at the age of 30. It was not in his nature to simply resign himself to his fate, however, so he started Nextview with a fresh perspective. This new venture soon showed rapid growth. They came up with IT solutions that facilitated

Despite the success, he felt that something was missing

better connections between all business processes, creating

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His desire to do extraordinary things with extraordinary people has been fulfilled

enthusiastic, and where solutions come to life that were previously believed impossible. A bold move and a huge success. The customer journey literally starts with the journey. Behind Amsterdam Central Station, a boat - made from discarded plastic salvaged from Amsterdam canals picks up visitors to take them across the city’s waterways to the Design Thinking Center. The fresh air that the visitors

a journey, touching on all the problems and challenges

breathe in stimulates the thinking process, and the creative

in order to reach the best, most innovative, user-friendly

room with moving walls is where unexpected results come

solution.

to life. By considering a situation from every angle and identifying where the real bottlenecks are located, and then

THE FRESH AIR THAT THE VISITORS BREATHE IN

prioritising the user’s happiness in the solution, Huub has

STIMULATES THE THINKING PROCESS

found a way to reach his life’s goal: to have an impact on

He introduced Design Thinking at Nextview and built a

the world. His desire to do extraordinary things with

Design Thinking Center where creativity is encouraged,

extraordinary people has been fulfilled.

where your thoughts venture off the beaten path, where you can open your mind again, where you become

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HUUB WATERVAL

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OSCAR

MULDERS Oscar Mulders studied mechanical engineering at Delft University of Technology. During the project leading to his master’s thesis, he wanted to measure the results of his research. However, it would have taken two years to build the equipment required

His supervising professor

to perform those measurements. Instead, his

sent him to the sub-basements

supervising professor sent him to the sub-basements

of the maths building

of the maths building, where Oscar was introduced to the concept of software-based research simulations.

He was fascinated by the unlimited technological possibilities of such simulations. In that moment, Oscar decided to find a job at a big IT consultancy firm. He learned programming, coding and analysis, and discovered how to use technology as a way to support people.

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And then Oscar met Huub at a client’s office. They

and shaking in the vibrant pressure cooker of the consultancy

discovered a shared ambition to adapt technology to

firm. Various tangents were explored, apps and start-ups

fit into human thinking and functioning, and together

were development, and employee engagement was high.

launched a program called Virtual Integrated Enterprise Workspace, or VIEW. That marked the start of the journey

THE RELEVANCE OF COMPANIES BECAME

that would ultimately lead to Nextview as it is today. The

INCREASINGLY IMPORTANT

primary focus was on applying the very latest technologies

Even so, Oscar slowly but surely started to feel a desire

while prioritising the human factor. Things were moving

to move beyond delivering the requested solutions to clients. Above all, he wanted to help clients create positive impact. Huub introduced the key to the new route that the company would take: Design Thinking. It became possible to find answers to complex questions, not just looking at feasible implementation, but placing it all in the context of longer-term strategy. The client and the end-user were expressly placed at the heart of the design process, and concepts like situational awareness and social impact

Salesforce and Design

cropped up more and more often in talks with clients. The

Thinking are a

relevance of companies became increasingly important

beautiful pairing

in staying ahead of the competition. Nextview itself also encountered this factor. The establishment of the Design

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More and more women found roles within the company

Thinking Center in Amsterdam marked a high-impact

business consultants and technical specialists. Step by

development. It was also decided to abandon other

step, the question is deciphered and clarified, working in

technologies and shift the company’s focus to Salesforce as

co-creation with the client - and often the client’s client as

a solution. Salesforce and Design Thinking are a beautiful

well! The situation is analysed and assessed from every

pairing, both following the primary principle of customer

angle, without ever deciding the outcome in advance. In

first and purpose beyond profit. This choice also marked a

many cases, Salesforce offers a viable solution - unsurprising,

shift in the company’s workforce. More and more women

considering the common concept of customer centricity.

found roles within the company.

In other cases, the process leads to amazing insights and ideas. Oscar is convinced that the right choices have been

IN OTHER CASES, THE PROCESS LEADS TO

made along the way. His proof of concept? The establishment

AMAZING INSIGHTS AND IDEAS

of a second Design Thinking Center in Eindhoven.

The new focus also led to growth in Design Thinking activities. Clients are now received by a team of designers,

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OSCAR MULDERS

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PETER

BAKKER

Peter Bakker was trained as a CRM and e-business specialist. He launched his career as a sales and account manager for a major IT consultancy firm.

During one of his projects there, he

Peter instantly saw

encountered Salesforce for the first time. Salesforce had the ground-

that this approach would

breaking idea to provide access

deliver far more added

to CRM anytime, anywhere, by

value for clients than he had ever imagined possible

replacing the traditional desktop software with an innovative cloud solution. Peter instantly saw that this approach would deliver far more added value for clients than he had ever imagined possible.

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He moved forward from there, exploring and implementing

could handle on his own. The two companies were so

Salesforce as an intrapreneur until he decided to go

complementary that they decided to join forces from there.

independent. Peter and his business partner - the technical backbone - started a consultancy company focusing on

Inspired and enthused by the new people around him,

improving the primary processes of sales and service

Peter and his Salesforce mindset flourished. Bit by bit,

using Salesforce. While working on a large project, he

Salesforce gained ground within Nextview, as the company

crossed paths with Nextview. It was perfect timing, since

recalibrated its identity. Since Salesforce is a perfect fit for

the project he was working on required more than he

the Design Thinking methodology, the company decided to switch exclusively to Salesforce at the end of 2018. That meant retraining a substantial number of employees. It was a bold move, but everybody was convinced that the transition would lead to new opportunities and it did.

The unique choice also paves the way for gender equality, since the new candidates include many women.

While working on a

DESIGN THINKING CENTER Peter is proud that Nextview is such an agile, adaptable

large project, he crossed

company. The key to the company’s current success is

paths with Nextview

the choices it has made. One of the most striking is the establishment of the Design Thinking Center. The experience

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The successful knowledge programme has been a source of inspiration and motivation

that can be generated there creates opportunities for

THE SUCCESSFUL KNOWLEDGE PROGRAMME

unique outcomes. Personally, he’s thrilled that the

The concept of DesignWeek@School also emerged from

Salesforce platform will be able to support these innovative

the B Corp context. By introducing modern technology

outcomes. But Nextview isn’t just customer-centric when it

and Design Thinking methodology at primary schools,

comes to creating positive impact. The company is making

Nextview is sharing knowledge in very direct ways in its

every effort to become a Certified B Corporation (B Corp).

immediate surroundings. The successful knowledge pro-

This is one of the ways that Nextview is visibly demonstra-

gramme, which is now being operated by an independent

ting its awareness of the role that it plays in its community

foundation, has been a source of inspiration and motivation

and in society. It also ensures that employees keep each

to continue on the company’s chosen course.

other on their toes regarding the balance between people, planet and profit.

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PETER BAKKER

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After graduating from the University of Twente, Dico Timmerman started his career at Philips.

During his time at Philips he had the opportunity to move to the USA for more than three years.

When recruiter Lisa (who is still enthusiastically recruiting for the company) invited him over to come have a chat at Nextview, Dico described Nextview as a challenger of the established order. Even though the company was mostly technology-oriented at that time, its informal

Dico described Nextview as a challenger of the established order

atmosphere and focus on the human factor were clear to him.

DICO

TIMMERMAN 30

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Dico embraced the challenge and sat down to the

feeling. It symbolised how much he enjoys his work.

company’s Christmas dinner in 2011, even before officially

Dico genuinely wants to make the world a better place,

starting his job. He felt right at home from the start, and

one piece at a time. The world is not just about making

his initial expectations were soon confirmed. Barely six

profit. Taking people and planet into account, there are

weeks after he joined Nextview, his second daughter was

various ways to make a profit. Dico’s wife tipped the

born; shortly after, his oldest child had to have three major

company off to the great work that Plastic Whale was

operations at the tender age of two years old. Difficult

doing - and Nextview is now a full partner.

times, in which Dico had to juggle many different responsibilities. Even so, he felt like a full-fledged member

A strong interest in ensuring that products truly support

of the team. And justifiably so; even from his child’s bedside

people led Dico to adopt another role in the company. He

in the hospital, he was still updated on the latest develop-

will be focusing on big industry and its impact on people

ments in the company.

and planet. In the Design Thinking Center in Eindhoven, he works with clients to address challenges that await

Dico had a particularly good connection with Peter,

them in the next few years. He helps them experience

whose company was merged into Nextview. Together,

first-hand that not all decisions need to be based on

they worked towards ensuring the Salesforce concept

cold logic, that learning to trust your gut instinct can

was increasingly absorbed into every little aspect of the

also lead you in valid directions.

company. The empathy embedded in the projects they launched was fully in line with Design Thinking. The

DICO TIMMERMAN

opening of the Design Thinking Center completed that

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LARS

KLUMPES

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Lars Klumpes started his career selling

Four years later, the family -

computer hardware for a global company.

now including a son - returned

Moving up and becoming a manager, he

to the Netherlands, where Lars

was even deployed to South Africa. This

continued his career in sales

period abroad whetted his appetite for

and marketing in the field of

travel, so he and his wife made the radical

information security and

decision to sell all of their possessions and

identity management.

emigrate to Australia. After a couple of

In that role, he still had

months travelling the country and getting

the chance to travel

to know his new home country, he started

extensively and

working in the sales department of one of

represent the company

the biggest IT companies on this planet.

on various continents.

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As a born entrepreneur, Lars discovered that working for a large organisation was not always conducive to expressing

As a result, Lars saw

his own identity and ideas. After meeting Peter Bakker and

his personal goals

Dico Timmerman, he joined their Salesforce team during a period of strong growth. Moreover, Lars discovered that he no longer just wanted to talk about contributing to society,

dovetailing with his business ambitions

but to take action and make things happen. Around the same time, Nextview launched its first Design Thinking Center. As a result, Lars saw his personal goals dovetailing with his business ambitions: he was able to use his entrepreneurial skills with friends in an inspiring setting within the framework of finding technological solutions designed to help people in their own environment.

CUSTOMERS WHO ARE BRAVE ENOUGH TO DISCOVER

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Within Nextview, Lars is still able to use his entrepreneurial

than welcome. By clarifying - for instance in the Design

skills and continue to develop, discover and improve

Thinking Center - what motivates the end-user of a

services. The Design Thinking methodology is incredibly

product or service, a customer will arrive at a deeper

useful for that purpose. Customers who are brave enough

understanding of what needs to change in the core processes

to discover the real question behind the question are more

of the company. Nextview uses that input to create a serious

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Making the world a better place by deploying your own company’s assets

impact for the client company - and the very best out-

includes coming up with workshops and using them to

come is when it also results in a positive impact on the

inspire other companies to launch similar initiatives. Or

environment.

rolling up your sleeves and spending a day with colleagues volunteering at a nursing home or care facility. Or helping

WORKING INTENTIONALLY AND WITH A FOCUS

a foundation to implement Salesforce so they will be even

ON YOUR ENVIRONMENT

more successful afterwards. Like his colleagues, Lars is fully

Making the world a better place by deploying your own

convinced that using this approach - working intentionally

company’s assets: that is what inspires Lars on a daily

and with a focus on your environment - will see your efforts

basis here at Nextview. The concept is embedded in

repaid in the form of business success.

every aspect of the company and its employees at every level. For instance, the partnership with Plastic Whale also

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LARS KLUMPES

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The world of

TEN TEENAGERS

6 In the future, how will we travel to school, work or further afield?

7 How will you stay fit and healthy in 10 years’ time?

8 Which app will be on your device in 10 years’ time?

9 What absolutely has to change in order to save the climate?

10 Is there anything else you’d like to say?

Looking at the world through the eyes of children. Josephine,

The teenagers are students of the Theresia School in

Jurre, Julia, Giel, Sem, Olivia, Sam, Koen, Anouk and

Berlicum. Using DesignWeek@School they developed

Willemijn are teenagers who briefly took us into their

apps that could help make the world a little better. Apps

world. What they are worried about, what they think

that are already useful to children and adults of today. We

about adults and what they expect the world to look like in

have chosen a number of the answers to the 10 questions

10 years’ time can be found in the answers to 10 questions:

which give food for thought. If we listen carefully to these children, we will know exactly what our role is in improving

1 Who are you?

the world.

2 What do you want to do when you leave school?

3 When you get your own house, what will it look like?

A big thank you to Josephine, Jurre, Julia, Giel, Sem, Olivia,

4 What will you eat in 10 years’ time?

Sam, Koen, Anouk and Willemijn. We heard you. We will

5 What solutions to environmental problems can

continue to use our business as a force for good.

you already see?

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“We need to educate our parents to take better care of the environment”

TEENAGER

J O S E P H I N E 42

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TEENAGER

JOSEPHINE

QUESTION 7 “I will still be doing sports; gymnastics. I put so much time

QUESTION 1

into that now, so I’m sure I’ll still like it later on. And I eat

“I’m keen on sports. I do gymnastics for 12 hours a week,

fruit and drink water, which is also healthy.”

so I’ll still be doing that in 10 years’ time. I also dance and I like to do things with friends.”

QUESTION 8 “An app to make sure you don’t leave any mess behind.

QUESTION 5

If you clean it up, you can earn points. And with those

“We have to make sure that the ice at the North Pole stops

points, you can buy something nice. That makes it fun

melting. We’d be better off wearing thick sweaters and

to clean up.”

turning on the heating less often. We need to educate our parents!”

QUESTION 9 “As it gets warmer and warmer here, it is getting colder and colder somewhere else. I don’t know how that works. But I

QUESTION 6

am afraid of flooding. That’s why we have to do something.”

“Cars will then be powered by wind,

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sun or rain. That will be taken care of

QUESTION 10

in the trunk. You will have dents to

“The grown-ups still think it can go on like this for a while.

catch the rain, panels to use the sun

But it can’t. Something has to be done now, otherwise it’ll

and a grid for the wind.”

be too late. So change now!”

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“I’m afraid there won’t be any polar bears left in 10 years’ time”

TEENAGER

J U R R E 46

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TEENAGER

JURRE

So your house will help you stay healthy. And I will still be playing football then.”

QUESTION 1 “I have two sisters. I also have a dog, it’s not that big but

QUESTION 8

it likes to bark. And I play football as a sport and in the

“We get points at home now if we take a short shower.

schoolyard.”

When we’ve earned enough points, we go out to dinner.

This is of course also very useful for others. That could easily

QUESTION 2

be put in an app.”

“I want my father’s job. He makes microscopes and I like that kind of technical profession. But I could also be an

QUESTION 9

archaeologist, because I love to dig up old things.”

“I think it’s getting warmer everywhere. It’s not cooling down anymore. Then the north and south poles will melt.

QUESTION 5

I’m afraid we won’t have any polar bears in 10 years’ time.”

“Why isn’t there a ‘tank’ or something that contains water? So that when you take a shower, you can never use too much water. That seems very useful to me.”

QUESTION 10

“If everything will be electric in the future, we

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QUESTION 7

will have to make sure there is enough energy.

“In the house of the future, you will be able to programme

So everyone has to have solar sheets now.

your day. Whether you want a sporty or recreational day.

And we also have to think up other things.”

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TEENAGER

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“We have to re-use things and not just throw them away” 50

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TEENAGER

JULIA

QUESTION 4 “I’ll be a vegetarian. Because that’s healthier for you. But

QUESTION 1

not yet. I’m sure we’ll eat other things then. But actually

“I play hockey and tennis, and I also really enjoy drawing and

I really like today’s food.”

arts and crafts. After school I like to play hunting season; that’s a cops and robbers game for which you use WhatsApp.”

QUESTION 5 “If you can taste something in a supermarket before you

QUESTION 2

buy it, there is much less food waste. Also, fruit and

“I want to be a designer, maybe an architect. The other

vegetables shouldn’t be packaged in plastic.”

day there was someone in our house and I saw how much fun it is to make drawings of how you can arrange the

QUESTION 8

interior of a house.”

“There’s an app that monitors your health. It tells you exactly what your body needs. Rest or activity. And what you have to eat in order to stay fit.”

QUESTION 3

“In a modern house with much more

QUESTION 10

technology. Everything is completely

“We have to re-use things and not just throw them away.

automated in that house. Your food

There are often very useful or edible things among them.

comes out of the wall. You can control

We have to deal better with that.”

everything with an iPad.” 52

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“You can’t be a vegetarian without farmers”

TEENAGER

G I 54

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TEENAGER

GIEL

QUESTION 5 “I recently discovered that I can already form a political

QUESTION 1

party. But I can’t be a member of parliament yet. That’s

“I live on a farm. We have dairy cows at home and a small

strange. I think kids should be able to join in the discussion

farm shop where we sell our products. I play volleyball

already.”

and I like to go fishing.”

QUESTION 6 QUESTION 2

“Travelling by train should be free. Then everyone would go

“If I don’t become a farmer, I want to become a Marine. In

by train. And maybe there will also be electric tractors. That

order to be a farmer in the future, a lot has to change now.

would be nice.”

We already have more than 300 solar panels and our own water source for the animals.”

QUESTION 9 “I think kids should say more about it. It’s about our future, and then it’s crazy that we’re not allowed to take part in

QUESTION 3

the debate. This really needs to change.”

“Maybe I will live in Norway. I really

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think that’s an exemplary country.

QUESTION 10

Everything’s electric there. And

“We just have to do things and not talk about it for too long.

everyone there just does what they

There are plenty of rules, so we can get on with things right

have to do. And it’s very beautiful.”

now. All you have to do is stick with it.”

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“You can choose more consciously if you have an app which shows you which restaurants

TEENAGER

S

waste food”

E M 58

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TEENAGER

SEM

QUESTION 5 “Separating waste. That’s really very important. And very

QUESTION 1

easy to do. And it’s something you can already do now.

“I play football. I also play it in the schoolyard. And otherwise

This is important for the environment.”

you can find me on my scooter. Playing outside, in other words. I have one sister.”

QUESTION 6 “If I go abroad to study animals, I’ll have to fly. So there

QUESTION 2

will have to be bigger planes, so more people can get in.”

“I want to be a researcher. Preferably abroad, to prevent the extinction of special animals. A kind of Freek Vonk, but without a show on TV.”

QUESTION 8

“We’ve come up with an app to help QUESTION 3

you choose a restaurant. You can see

“In a house with lots of solar panels. Everything will be

if they waste a lot of food, for example.

electric then. The car, cooking. You’ll be able to control

When you mention this in the app,

everything from the comfort of your chair.”

you get points that you can use to buy something nice at a ‘good’ shop.”

QUESTION 4 “I only drink water. That’s just much better for you than soft drinks or lemonade.”

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OLIVIA

TEENAGER

“Adults should feel guilty that the ice caps are melting”

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TEENAGER

OLIVIA

QUESTION 6 “Actually, you shouldn’t want to go by car. You can also just go

QUESTION 1

by bike. Especially when you’re going to play a sport. I always

“I play hockey and I have a sister and a dog. I like being

say to my father, “Good thing you’re going by bike, Dad.”

outdoors. But I also like to chill on the couch and watch TV. A little Netflix and a lot of YouTube.”

QUESTION 8 “I am a fan of Mr. Beast. Do you know he’s going to plant

QUESTION 4

2 million trees? He started that campaign on YouTube

“I can get very angry about food waste. The date on the

and now he’s actually going to do it. He’s really improving

packaging is not the last word. I don’t let my mother throw

the world.”

anything away. I’d rather eat it.”

QUESTION 9 “We package all food in plastic these days. That’s really QUESTION 5

strange. That plastic then ends up in the environment.

“When I see movies from 20 years ago

Can’t we come up with an alternative to this?”

and compare them with now and the prediction for 10 years from now, I am

QUESTION 10

very shocked. Adults should feel guilty

“I wish we could go back to the time before our parents

that we’ve ruined it for ourselves.”

were born. Then we could do everything differently.

And then our children would also have a future.”

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“With the latest technical gadgets to help defend our country”

TEENAGER

SAM 66

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TEENAGER

SAM

QUESTION 6

“I think planes can become electric too.

QUESTION 1

Maybe they’ll be smaller, but still better

“I’m an only child. I like to play computer games. And I think

for the climate. We really need to do

I’d like to shoot a bow and arrow, because at home I’m watch-

something about those melting ice caps.”

ing “Arrow” and I think it’s very cool to be able to do that.”

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QUESTION 2

QUESTION 8

“I’m going to study something with computers. Then I’d

“If we have those new, super-fast electric bikes, you’ll have

like to work in defence. With all the latest technical

to ride on new roads as well. You can then use google

gadgets. To help defend our country against cyber-attacks.”

maps, with your phone in a holder and sound in your ear.”

QUESTION 3

QUESTION 9

“I will work in an office with lots of glass. There will be good

“We really need to stop the ice caps from melting. So we

Wi-Fi everywhere. There will be lots of plants to convert

have to change. That solution, where factories can work like

CO2 into oxygen. So it will be comfier and healthier there.”

trees, seems to me to be a very good one.”

QUESTION 5

QUESTION 10

“We can already take shorter showers, leave lights off, drive

“Each filling station should have charging points for

electric and use less packaging material. That will already help.”

electric cars. This will make it easier to drive electrically.”

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TEENAGER

KO EN 70

“The government thinks about the economy and money, but not about the people”

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TEENAGER

KO E N

QUESTION 6 “I’ve already seen a new bike. It can go up to 80 km per hour.

QUESTION 1

That’s what we need to invest in. Healthier for people and the en-

“I like to play sports, all the time. I’m always riding my

vironment. However, there will have to be dedicated bike paths.”

mountain bike. But I also do self-defence sports. And in my spare time, I play the drums.”

QUESTION 8 “We have come up with an app in which we gather opinions

QUESTION 2

about the climate. If there are lots of the same reaction, the

“I want to be a motorcycle cop. I don’t think motorbikes

government should do something about it with this handy

are electric yet, but I’m sure they will be by then.”

opinions app.”

QUESTION 9 QUESTION 5

“I think that we can already do something, for example by

“We have to do something about the

agreeing that certain cars can only be driven on a certain day.

climate. The biggest polluters are

That’ll already help.”

factories and planes. So we have to invest in good solutions in order

QUESTION 10

to close them down.”

“Let us deal with the factories first. Nobody is looking at them at the moment, but they really have the biggest CO2 emissions. The government must lead by example.”

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TEENAGER

A N O U K 74

“Isn’t it crazy that there are ugly boxes in meadows instead of cows”

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TEENAGER

ANOUK

QUESTION 5 “Everything in the supermarket is made of plastic. Why is

QUESTION 1

that anyway? Can’t those shopping baskets just be made

“I love arts and crafts and drawing. I also like to be outdoors,

of metal or something? That would save a lot of waste.”

in nature, where I build things. I also play hockey.”

QUESTION 8 QUESTION 2

“An app that enables you to set your home to use energy

“I’d like to be an architect. And then build truly sustainable

only for a few hours a day. You’ll get used to it.”

homes. Then I can help solve the climate problem.”

QUESTION 9 QUESTION 3

“Have you ever heard of the VSCO girls? If we all become

“I hope to live in a modern house with a lot of glass,

like this, we won’t need plastic in 20 years’ time. We can

because then I will need fewer lamps. The house will have

start by changing the world ourselves.”

a thatched roof with solar panels, and the water will be collected and used to store energy.”

QUESTION 10

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QUESTION 4

“Isn’t it crazy that there are now all kinds of

“I’m not a vegetarian, but I think we should take better

ugly boxes in meadows along the motor-

care of our animals. They deserve to be able to walk outside.

way? If you put them together, then the

Maybe I’d like to eat a little less meat.”

meadow would just be for the cows again.”

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TEENAGER

W

I

L

“We need to change the route our food takes; get it from close to home”

L

E

M IJ

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N 79

TEENAGER

WILLEMIJN

QUESTION 5

“Anouk and I take our own cups to

QUESTION 1

hockey games. So we don’t use disposable

“I love sports and acting. I especially enjoy creative drawing.

cups anymore. Unfortunately, the

And I’m rather a hyper kid, who talks fast.”

club is not yet joining in our initiative.”

QUESTION 2 “I want to be an actress on stage. That just suits me. But it’s

QUESTION 8

also possible that I’ll design a new sustainable airplane.”

“We’ve come up with an app for festivals. This cup counting app ensures that the ground at festivals remains clean. You

QUESTION 3

can use the points to buy soft drinks. If you use them to

“I want to live in a small apartment or a tiny house later. I

buy beer, you get a points deduction. That helps prevent

think that will be nice and snug. Then you’re always close to

people getting drunk at such festivals.”

one another and it’s much better for the environment.”

QUESTION 9 QUESTION 4

“I’m most worried about plastic. Everything is made of

“We need to change the route our food takes. You have to

plastic and you find it everywhere. We really need to solve

be able to get it from close to home. I was recently on a

that. Now I already feel guilty when I get a LOL ball. What

shrimp boat and ate such delicious fresh shrimp. You don’t

will happen to it when I don’t play with it anymore?”

get those in the supermarket. And now I know why.”

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DIVERSITY NOTE: Nextview and DesignWeek@School value diversity as a core value and an important theme in this 21st century. Since its establishment the DesignWeek@School Foundation has trained 22 schools/events, 475 teachers and over 7.200 children. Unfortunately it was not possible to interview a diverse group of children for this book due to privacy and consent protocols. Next to that we realize that there is also not a lot of diversity within the group of our founders/shareholders. Creating a gender equal company, solving the foremost biggest inequality in the world, is for

COLOPHON concept and creation 52graden.com text Esther den Hertog

us very important. For a male dominated technology

photography RenĂŠ Koster, Sandra Geerlings

consulting world, we are doing quite well, however in the

print Easyprint

senior positions we realise there is still room for improvement.

Since we realise this could lead to some bias, we found it important to point this out and include this diversity note.

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Commissioned by Nextview 2019.

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