the buyer

WHO | WHAT | WHERE | WHY

THE CONSUMER POPULATION IS CHANGING. GENERATIONS X AND Y NOW MAKE UP THE MAJORITY OF ALL HOMEBUYERS AND SELLERS. BY 2020 MILLENNIALS WILL MAKE UP AT LEAST HALF OF THE AMERICAN WORKFORCE, AND MORE THAN 90% PLAN TO BUY HOMES.

YET THE MAJORITY OF BROKERAGE BRANDS AND MODELS HAVE NOT CHANGED IN CULTURE, TECHNOLOGY, PRODUCTS, SERVICES AND MARKETING TO BECOME MORE RELEVANT TO TODAY’S CONSUMER AND AGENTS.

BUYING TIPS AND NEIGHBORHOOD INFO ARE POPULAR ON SOCIAL MEDIA SOCIAL

BUYERS HAVE MORE DATA AT THEIR FINGERTIPS THAN EVER..ARE WINDOW

SHOPPING

AVERAGE AGE OF TODAY’S BUYER IS 34 YEARS OLD

1ST STEP: 91% OF BUYERS BEGIN THEIR SEARCH ONLINE

GENERATION

X & Y, AGES 25-44, ARE THE LARGEST SEGMENT OF BUYERS.

TODAY’S BUYERS WANT PROPERTY INFORMATION

QUICKLY AND EASILY, AND EXPECT FAST RESPONSE TIMES TO THEIR HOME INQUIRIES.