SPRING-SUMMER 2023 PROGRAMMING
AboutUS
For the past 100 years, the New York Urban League has worked hard to help New Yorkers live the lives they deserve to lead.
From landing living wage jobs with good benefits to putting our youth on the path to a fruitful educational career, or business sustainability, it’s the New York Urban League’s role to strengthen underserved communities, ensuring everybody has a seat at the table.
MARKETING PROPOSAL
2021
TheNYUL SmallBusiness SOLUTIONSCenter
Our Small Business SOLUTIONS Center is committed to cultivating entrepreneurship in greater New York City and beyond. Our philosophy is centered on anchoring locally and thinking globally
In addition to connecting entrepreneurs to resources required for success, we are also focused on promoting entrepreneurial ecosystems.
The NYUL SBSC provides technical assistance, one-to-one business consulting, workshops, and events. If you are a business owner or ready to become an entrepreneur, stay connected to learn more about our dynamic programming.
MARKETING PROPOSAL
2021
Programs
Spring - Summer 2023
March
The Salon Series
March 25, 2023 In - Person
The Spring Fling
Is your flirtation with entrepreneurship an entanglement, or is it love?
For many, the idea of being their own boss is a romantic notion until it is time to do the work. The Spring Fling workshop allows participants to take a personal inventory to assess their entrepreneurial prowess The half-day seminar kicks off with panelists sharing stories from the front line of business ownership; after lunch, we work through practical exercises, deep introspection, and discussion about separating the entrepreneurs and the serious side-preneurs from the talkers.
MARKETING PROPOSAL
Programs
Spring - Summer 2023
April
April 24, 2023 ZOOM
Finance Sources from Bootstrapping to FinTech
Money Monday Series - Financial Literacy Month
For many, the idea of being their own boss is a romantic notion until it is time to do the work. The Spring Fling workshop allows participants to take a personal inventory to assess their entrepreneurial prowess. The half-day seminar kicks off with panelists sharing stories from the front line of business ownership; after lunch, we work through practical exercises, deep introspection, and discussion about separating the entrepreneurs and the serious side-preneurs from the talkers.
MARKETING
PROPOSAL
Programs
May
Marketing May - Small Business Month
May 01, 2023 ZOOM
POP Your Profit
Marketing May - Small Business Month
This workshop is for business owners and side-preneurs participating in Pop-up shops, flea markets, street fairs, and events. We review how to identify opportunities that align with your brand, expense management, seasonality, and profit calculation Take this workshop before you invest in that space
May 08, 2023 ZOOM
Branding Your Business from Within!
Marketing May - Small Business Month
In this 90-minute workshop, Melissa Archie walks you through the introspection chapter of her brand development program, Brand YOU A Business Therapy Program Not just theory, we get to work! This process helps you to deeply clarify your differentiator as a business brand and find the distinction of your brand ethos. Before defining your perfect target audience and the messaging that best connects with them, it is an essential step. You will find striking clarity in how you describe your brand to attract the ideal customers, clients, fans, or partners By the time we are done, you will have a new set of brand statements and be wellprepared to apply them to your communications strategy.
Spring - Summer 2023 MARKETING
PROPOSAL
Programs
Spring - Summer 2023
May
Marketing May - Small Business Month
May 15, 2023 ZOOM
Archetypes: Universal Symbols of Brand Personality
Brand strategist, Vanessa Matthew will bring clarity to your target market through visualization using archetypes.
The Power of Understanding Your Audience
Archetypes: Universal Symbols of Brand Personality
o Discovering the 12 Brand Archetypes
Bringing Your Brand to Life with Colors, Fonts, and Values
Successful Brand Personalities Reflected Through People of the African Diaspora
Choosing the Right Archetype for Your Brand
Applying Your Brand Personality to Your Marketing
May 21, 2023 ZOOM
Communication Cents with Kim Marshall
A 90-min conversation and presentation about how public relations and social media supports any business and how to prepare and budget to maintain communications services
Programs
Spring - Summer 2023
June
June 19, 2023 ZOOM
Game Plan: The Half Time Edition
GAME PLAN the workshop is a planning exercise that outlines and prioritizes goals for entrepreneurs and side-preneurs The workshop helps participants to set priorities and plant achievable goals in order to minimize financial risk as well as disappointment.
Programs
Spring - Summer 2023
July
BLACK BUSINESS MATTERS
July 11, 2023 - August 14, 2023 Virtual
Black Business Matters - Summer Camp
Accelerated 6 Week Intensive
Do you have New York grit-the kind of drive that makes New York City a home of doers that walk the talk?
BLACK BUSINESS MATTERS Summer Camp is not for the faint of heart This fastpaced business plan intensive will separate the actual CEOs from the fakes. The session is limited to 15 people.
Eligible applicants who present a compelling application are selected by committee Participants meet with an instructor for 3 hours once a week or pursue independent study with pre-taped sessions In the first hour, we review homework and strategy; hour two covers new subject matter, and the last hour is subject matter instruction. Each participant is awarded 1-1 credit to meet with the instructor for personal instruction. Lastly, 2 study group sessions will be available for marketing and finance topics All participants will receive a two-month subscription to business plan software to produce a professional business plan
Sponsored by TD Bank
Programs
Spring - Summer 2023
July
July 18, 2023
Pitch Black
In-Person
ZOOM Cover Your Bases at the Pitch Clinic
They say a "squeaky" wheel gets the grease. Join our guest speaker, Squeaky Moore, when she shares the tips and tricks for nailing the "perfect" pitch.
Squeaky Moore is an award-winning director, writer, producer, and author of #100Pitches: Mistakes I’ve Made So You Don’t Have To, a film and television pitching guide for independent content creators. Squeaky is regarded as the “pitch guru ” after going on a journey to pitch 100 times. Her clients range in age from 7 to 60 and with businesses in various industries Her clients, successful business owners, product developers, content creators, and influencers, have used Squeaky’s creative coaching to pitch to brands, investors, and television execs in competitions. Her clients are partnering with brands like Walmart and Macy’s and winning pitch competitions. Her clients have also pitched their products on air on shows like Queen Boss, HSN, and The Today Show.
Programs
Spring - Summer 2023
July
July 20, 2023 Online Registration Link Below
The UPS Black in Business Series
TheUnitedParcelService(UPS)doesmorethanmake packagedeliveries.UPSdeliversvitalinformationtoits employees.
UPS has tapped the New York Urban League Small Business Solutions Center to support the entrepreneurship interests of members of the African AmericanBusinessEmployeeResourceGroup.
We kicked off with an in-person Black History Month Small Business Seminar and invite you to join us on July 20, 2023, for the next installation of BLACK IN BUSINESS.
Register Here
Programs
Spring - Summer 2023
August
The Salon Series
August 01, 2023
Pitch Black
The Competition
In-Person
Howmuchmoneycanyoumakein3minutes?
Asubstantialthree-minutepitchcanlandfourfiguresinyourbankaccount
TheSmallBusinessSOLUTIONSCenterishostingapitchcompetitionsponsored byTDBankandtheUPFoundation
Seethecriteriabelow:
BusinessModelSolvesAProblem Business<3years
BlackOwned(majorityownership)
Receivedlessthan$125Kinfunding CompanyPrincipalmustliveinManhattan,Bronx,StatenIsland,Queens,or Brooklyn
Submityour1-pageexecutivesummarytoenter.
Registration Closes July 22, 2023
Spring - Summer 2023 August
August 07, 2023
In-Person
Meet Your Match
Register Here
It'sspeeddatingonabusinesslevel.Joinustofindthegraphicsdesignerofyour dreams,orperhapstheaccountantwhoknowshowtokeepyouintheblack,oran appdevelopertolevelupyourtechgame.
Ourspeednetworkingeventwillbeaneveningofbusinessmatchmaking,fun, drinks,andlitebites;allservedwithasideofbanking.
For black business owners, disadvantages are lurking around every corner Whether it’s lack of access to capital and resources, discrimination from potential investors or refusal of a target audience to support the business, it can be extremely tough to find your bearings in a business world dominated by people who don’t look like you However, instead of giving into the frustrations, channel your energies into a valuable skill that can change your outlook: network with other black business owners.
In and of itself, networking is crucial because your business contacts can connect you with new customers, investors and even new employees to join your team. But networking with fellow black entrepreneurs can exponentially increase the value of your existing network."
- Jasper Balom Blackknoweledge.comPrograms
Partner Bulletin
Join NYPACE for an insightful presentation on the journey of how a one-woman, small business operation successfully secured three government contracts within one year. This engaging session will provide guidance and practical strategies for aspiring small business owners to navigate the complex landscape of government contracting in New York City.
Date & Time: Tuesday, July 25th @12noon (EST)
Venue: Virtual Presenter: Dr. Lola Omishore PT, DPT, OCS, ATC
ZoomRegistration: Register Here
Black Business Matters Cohort 3 Fall 2023 Preview
BLACK BUSINESS MATTERS is a business plan intensive limited to 25 people
Eligibleapplicantsmustpresentacompellingapplicationandarethenselectedby acommittee.Participantsmeetwithaninstructorfor3hoursonceaweek.Inthe firsthour,wereviewhomeworkandstrategy;hourtwohostsanexpertintheirfield to review the weekly subject matter; and the last hour introduces new subject matter instruction. Each participant is awarded 1-1 credits to meet with the instructorforfocusedinstruction.Lastly,2studygroupsessionsareavailablefor marketingandfinancetopics
Inspiring An Entrepreneurial Renaissance The Salon Series
AsanearlychampionandsupporterofHarlem’semergingartistsandintellectuals, theNationalUrbanLeague,inturn,helpedgivebirthtotheHarlemRenaissance.
Inthatsamespirit,MadameCJWalker'sonlydaughter,A’LeliaWalker,threwlavish partiesinherapartment,whichcametobeknownastheDarkTower
These salon-like parties were attended by poets, writers, artists, musicians, and activistswhohelpedtoshapetheHarlemRenaissance
Today we harness that spirit of creativity and ingenuity with our NYUL Small BusinessSOLUTIONSCenterSalonSeries. Severalofourworkshopsarehostedat theHometoHarlemeventspace,whichlendsthatintimateparlorenvironmentto letyourentrepreneurialspiritbeinspired.
