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Hometown 12 Feb 2025

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973-493-1477 ✓ Selling in ALL Towns - Up and Down Rt. 23 Corridor ✓ Consistently Recognized

Zone 12

for Award-Winning Success ✓ Over 15 years experience Steven Cali Realtor

No. 21 Vol. 2

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FEBRUARY 2025

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The Lure of Chocolate

By Henry M. Holden hat is rich, creamy, and sweet: Even the adjectives used to describe the substance are enough to make the strong-willed drool. You crave it. It melts in your mouth. It comes in different forms, cocoa powder, milk chocolate, bittersweet chocolate, and white chocolate. Chocolate gifts have strong symbolic meanings such as love, passion, care, and a happy life. It is a simple gift that surprises us. Forest Gump even said, “Momma always said life is like a box of chocolates. You never know what you’re gonna get.” Every February 14, St. Valentine’s Day, chocolate lovers are drawn to the object of their desire. A box of chocolates is a customary gift on Valentine’s Day, and only the most puritanical among us could spurn this devilish offering. The confectionery industry is indeed a significant player in the U.S. economy, providing jobs and supporting various related industries. It’s fascinating how something as delightful as candy can have such a substantial impact on employment and economic activity. Here is the delicious sweet truth! According to the National Confectioners Association, Manufacturers of chocolate, candy, gum and mints directly employ nearly 58,000 people across the United States with almost 700,000 jobs supported in related industries, including agriculture, retail, transportation and more. Altogether, the confectionery industry contributes more than $37 billion in retail sales to the U.S. economy each year and has at least one manufacturing facility in each of the fifty United States. Almost $1.8 billion in sales, mostly chocolate kisses and hearts are made each February 14. It is third in sales with only Easter and Christmas beating it out. If you were to merge all the candy companies into one devoted to the sale of Valentine’s Day candy alone, it would carry a Fortune 500 ranking. More than 70 million Hershey kisses chocolates are produced each day at the companies three factories. For the Valentine’s Day demand, the Hershey company

produces more than 8,000,000 pounds of kisses which at about 95 kisses per pound comes out to more than 750, million individual candies. How did the love affair with chocolate begin? Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, or on its own as a flavoring in other foods. The cacao tree has been used as a source of food for at least 5,300 years, starting with the Mayo-Chinchipe culture (present-day Ecuador.) Later, Mesoamerican civilizations consumed cacao beverages and introduced it to Europe in the 16th century. In the 1540s, an Aztec document containing a list of price equivalents designated the value of a tomato as one cacao bean, and an avocado was worth three. A “good turkey hen” was worth 100 “full” or 120 “shrunken” cacao beans. Since there are only about 60 cocoa beans in one cocoa pod, this was a great sum of money. In 1569, the new chocolate drink got its seal of approval from Pope Pius V, who proposed that people can drink chocolate on Fridays (and during Lent) and it would not break the fast, which was a normal thing to do at the time. This possibly happened because the Pope didn’t like chocolate and didn’t care if people consumed it or not. Back in the 16th century- gold, silver, and precious stones were not the only loot that traveled back across the Atlantic as the Americas opened to European exploitation. One unforgettable treasure was a little brown bean that some natives of the warmer regions of the New World swore by: From the bean they made a bitter but palatable drink known in the Nahuatl tongue of the Aztec of Mexico as cacahuatl. On Good Friday, in 1528, things were about to change in Mexico. A fleet of Spanish ships appeared off the coast of Mexico. Hernando Cortés disembarked his entire army of 500 helmeted, armor-clad men, with weapons that belched fire and thunder and hurled invisible and deadly missiles. Emperor Montezuma II, was both amazed and almost paralyzed with fear. He believed the Aztec legend that the white conquistador had embodied the god of air, Quetzahcont. on page 2

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