monitor sta well-being amid rise in stressrelated work absences
are unprepared for upcoming sustainability legislation
these big launches from Suntory, Red Bull and Cadbury
Alex Yau, editor
DO local councillors really care about you and the problems you face? With shopli ing making news headlines each week and prime minister Keir Starmer even pledging to ‘call time’ on the issue, you’d think so.
However, our latest cover story (p3) says otherwise. Exclusive analysis by Retail Express revealed that just four out of 10 local election candidates across major UK cities pledged any form of support for retailers in their manifestos.
Independent retailers have repeatedly voiced their frustrations that they are being ignored locally. Unlike these councillors, Retail Express will continue ghting your corner.
On a more positive note, we have just announced the UK’s top 100 independent convenience stores across the UK and Ireland, as part of the Better Retailing Awards 2026. To view the full list, scan the QR code.
The Better Retailing Festival, taking place on 14 September at The Eastside Rooms in Birmingham, will celebrate the top 100 stores, while giving you an opportunity to network with your peers and leading suppliers. There will also be workshops addressing key topics in convenience retail.
We’ll share more information on how you can bene t by being there over the coming months.
Editor Alex Yau alex.yau@ newtrade.co.uk 020 7689 3358
News editor Ryan Butcher ryan.butcher@ newtrade.co.uk
Shop workers urged to speak out on workplace stress
RYAN BUTCHER
CONVENIENCE store workers are being urged to seek support for workplace stress as new data highlights the growing impact of mental health on sickness absence.
A survey by YouGov, commissioned by Acas, found 32% of employers report stress, anxiety or depression
as a reason staff give for taking time off work.
By comparison, 62% said absences are mostly linked to minor illnesses such as colds and �lu, while 23% cited headaches and migraines.
For retailers, who often face long hours and unique pressures, the impact of stress can be severe.
Atul Sodha, who operates a Londis store in Hare�ield,
north-west London, and cofounded retailer support group Retail Family, said it is vital that shop owners speak to someone if they feel overwhelmed.
“Stress can really affect you in your workplace,” he said.
“It’s important to reach out to people for help, comfort or even a sounding board.
“That’s why we created Retail Family – it’s a safe space
for people before they get to a point of crisis. It means you can get support from somebody who understands what’s going on in your life.”
Changes introduced under the Employment Rights Act 2025, which took effect on 6 April, mean that workers are now eligible for statutory sick pay from the �irst day of illness, rather than the fourth.
Cover
Gohil 020 7689 3388
Luthfa Begum 07909 254 949
ALLWYN is introducing two new National Lottery games, bringing more sales opportunities into stores.
From 7 June, customers will be able to purchase an overhauled £2 Lotto game, giving them two lines instead
BOOKER’S
of one and nearly doubling their chances of winning any prize. The second new game, Powerball, will offer prizes of up to $2.04bn (circa £1.5bn) and will cost £4 per line. It is expected to launch in the summer.
er’s core retail sales, nearly completely offset by a 9.5% drop in tobacco sales.
Tesco’s preliminary results for the year ending 28 January show a 2.2% rise in Book-
Asked about the performance by Retail Express, Tesco chief executive Ken Murphy said he was “hoping the sun will shine soon”.
THE proposed generational smoking ban is set to become law after the House of Commons and House of Lords agreed on the �inal version of the legislation.
The decision will raise the legal age of sale so that anyone born on or after 1 January 2009 will never be able to buy tobacco.
It also introduces a licensing scheme for retailers selling tobacco and vaping products. The Bill now awaits Royal assent.
PAYPOINT is to trial a rollout of self-service Royal Mail parcel and postage kiosks in selected stores.
Customers can use the kiosks to weigh parcels and purchase postage in participating sites.
A PayPoint spokesperson told Retail Express: “We will be piloting these kiosks at a small number of locations over the coming months.” The pilot will be followed by a review before any rollout decision is made.
GOOD WEEK
Retailers forgotten in local election campaigns
RETAILERS are being largely overlooked in local election campaigns, with the majority of candidates failing to address the sector in their manifesto commitments.
Analysis by Retail Express found that just 54 of 135 candidates in the UK’s biggest cities across major cities – including Birmingham, Leeds, Manchester and London – mention retail or the high street in their manifesto or candidate statements. This is equivalent to just four in 10 (40%).
A further 33 candidates make no reference to the sector at all, while 48 had no manifesto available at the time of analysis. The review covered publicly available manifesto documents and candidate statements ahead of the local elections on 7 May.
The �indings come despite the central role local authorities play in shaping the trading environment for retailers through licensing, planning decisions and business crime reduction partnerships.
However, none of the candidates analysed made speci�ic reference to retail crime or shoplifting in their manifesto commitments – a glaring omission given the ongoing concerns among store owners.
Retailers told Retail Express this disconnect re-
�lects a wider failure to recognise the pressures facing the sector at a local level.
Kay Patel, of Best-one Global Food & Wine in east Wanstead, London, said issues such as retail crime were largely absent from political debate.
“Crime is just a daily problem for us and something we’ve had to factor into the business because it’s not being taken seriously,” he said.
Patel added that some politicians were reluctant to engage with the sector.
“I think politicians generally see retailers as toxic because we sell energy drinks, we sell vapes, we sell tobacco, we sell alcohol. So, they don’t really like to associate themselves with us.”
Vidur Pandya, of Kislingbury Village Store and Post Of�ice in Northampton, said candidates lacked a clear understanding of the realities of running independent stores.
“They don’t have a clue what’s going on in stores, especially independent, family-run businesses. They’re not on the ground, understanding the reality of running an independent store in the local community,” he said.
Peter Patel, of Costcutter Bargain Booze in Pur�leet, said independent retailers were being overlooked by both national and local government, particularly on issues such as retail crime, abuse of staff and il-
“WE welcome changes that have seen a dramatic fall in cigarette smoking over the past half a century – from about 45% in the mid-1970s to less than a quarter of that today – but are concerned that a generational smoking ban relating to cigarettes and taxation on vapes will lead to these products being driven to the black market. We also worry that licensing will hit legitimate retailers with costs and red tape.”
Hetal
Patel, Stop N Shop, Maidenhead, Berkshire
licit trade.
“As a community of shopkeepers, we’re not really listened to anymore,” he said. “The biggest issues are retail crime, abusive behaviour towards staff and illicit trade. We’re trying to do things the right way, but enforcement isn’t there.”
He added that repeat offenders were able to continue trading despite action being taken against them.
“If you have solid evidence that a store is dealing in illicit trade, there should be powers to stop them from selling those products for a period of time.”
The Association of Convenience Stores said the �indings underline the need for stronger local support for retailers.
Chief executive Ed Woodall told Retail Express that convenience stores were among the most valued local services, alongside post of�ices and pharmacies, but required greater backing from decision-makers.
“These essential services need support from local decision-makers to help them tackle crime in their communities and to �ind ways to rejuvenate local high
streets and town centres,” he said.
“It’s crucial that local decision-making prioritises the growth and contribution of essential retailers like convenience stores.”
The issue has also gained attention at a national level.
Speaking to shopworkers’ union USDAW on 27 April, prime minister Keir Starmer said the government was “calling time on the free-for-all” on shoplifting, adding that police had been given stronger powers and that assaulting retail workers would be treated as a speci�ic offence.
Tobacco and Vapes Bill: How will it impact retailers?
“THE generational ban will increase illicit trade and will be virtually impossible to enforce. A lot of retailers will lose trade, and it means a lot of questions will be asked around recruitment and sta ng. If my trade drops, I’ll potentially have to reduce sta ng hours. The vast majority of stores will not be able to absorb it. It isn’t just retail sta who will be impacted. It extends to those working in warehousing and eld support.”
Kaual Patel, Nisa Torridon, Lewisham, SE London
“THE initiative behind a potential licensing scheme is positive, but there needs to be more clarity on how it will be governed properly. I welcome the restriction, but it can’t be handed out like sweets to everyone. The government hasn’t clari ed the process behind this and what requirements retailers need to meet for approval. Unfortunately, there’s a likelihood that it could be a money-making scheme which isn’t governed properly.”
SMITHS NEWS: An initiative designed to provide independent stores with extra support for high-demand stickers and trading cards has been launched by the wholesaler. Participating stores will receive “enhanced category advice, including launch information and emerging trends, alongside increased communication, targeted product support and improved in-store merchandising and display solutions”.
For the full story, go to betterretailing.com and search ‘Smiths News’
BOOKER: The wholesaler is opening its Scoot home delivery platform to Select & Save stores, opening it up to retailers outside its own symbol groups for the rst time. A sta member at one participating shop told Retail Express “it’s going well”.
For the full story, go to betterretailing.com and search ‘Scoot’
BAD WEEK
MORRISONS: The supermarket is to cut its head o ce workforce as part of a restructuring exercise, with sources alleging hundreds of roles are at risk. A Morrisons spokesperson con rmed the restructure, adding: “As we evolve and adapt, we are proposing to make some changes to a number of areas within our central structure.” For the full story, go to betterretailing.com and search ‘Morrisons’
NEWSPAPERS: Universal supply to newsagents across the Channel Islands could cease before the end of 2026, unless a new deal is struck. Industry sources told Retail Express that KP Services – which prints all UK newspapers sold in the Channel Islands – needs a 20% pay increase from national newspapers to cover a sharp rise in costs fuelled in part by the Iran conflict.
Ken Singh, BB Superstore, Pontefract, West Yorkshire
KWAME BOAKYE
Ken Singh
Image credit:
Shops not ready for upcoming DRS
RYAN BUTCHER
RETAILERS across the UK lack knowledge of the Deposit Return Scheme (DRS), with many unprepared for the legislation, new data suggests.
The DRS, launching in October 2027, will see consumers pay a �lat-rate deposit of 20p per drink and receive a full refund when returning empty containers for recycling.
The scheme will cover single-use PET plastic, steel and aluminium drinks containers between 150ml and 3l, with many retailers legally required to act as a return point
But polling by Better Retailing Club Rewards found that 21% have not heard about the DRS at all, while a further 40% said they were aware it was coming but did not understand the details.
Nearly a third (32%) of retailers did not know they would be required to take back empty bottles and cans in store – a central pillar of the scheme.
Responding to the �indings, a spokesperson for Exchange for Change, the of�icial DRS operator for England, Scotland and Northern Ireland, told Retail Express that retailers were “central” to the scheme’s success and that
efforts were underway to improve awareness.
“Our focus is on making sure businesses have the information and support they need,” the spokesperson said, pointing to webinars, trade body partnerships and direct engagement with the sector.
“Awareness isn’t uniform yet, particularly among smaller stores, which is why early engagement matters,” the spokesperson added.
SNP price cap plan
THE Scottish National Party (SNP) has unveiled plans to cap the price of essential food items in large supermarkets if it returns to power, raising concerns it could harm trade in Scotland’s independent convenience stores.
RETAILERS PULL DUMPLING TOYS
NON-COMPLIANT ‘squishy dumpling’ toys have been seized at the UK border – with one reportedly exploding –raising safety concerns as similar products remain on sale.
Some retailers are now pulling stock after reports of strong odours and potential risks.
The Chartered Trading Standards Institute urged retailers to check UKCA or CE marks and proper labelling as TikTok-driven trends continue to outpace safety checks.
PO rates relief
THE Post Of�ice has launched a letter-writing campaign urging politicians to introduce dedicated business rates relief for its branches.
Using an online tool, retailers can send pre-written messages to MPs arguing post of�ices are “community hubs” deserving similar support to pubs. The campaign is backed by groups such as the CWU, NFSP and Voice of the Postmaster.
NEWTRADE INSIGHT STORE TRIAL
DATA: This feature is created by Newtrade Insight. Data is gratefully received from the retailers who participated in an eight-week trial. Any data from other sources is cited.
AN ULTRA VAPING EXPERIENCE
Newtrade Insight partnered with BAT to trial its new Vuse Ultra device in three retailers’ stores. Here’s how they got on
WHAT IS VUSE ULTRA?
VUSE Ultra is Vuse’s most advanced vaping device yet, tailor-made for discerning adult nicotine consumers. In a world where people’s lives are increasingly intertwined with technology, Vuse Ultra possesses several distinguishing features that appeal to vapers who are looking towards the future of the category.
These include a ClearView display that allows users to easily monitor battery power, e-liquid levels and intensity modes at a glance. The device can also be integrated with the MyVuse mobile app, which
can track usage and adjust settings based on frequency and pod flavours. Integration with the app also allows for a suite of quality-of-life bene ts, such as battery recharge reminders, a ‘ nd my vape’ capability in case your device goes missing and AutoLock technology to prevent other people from using the device.
Alongside the launch of the device is a range of new Ultra pod flavours. These are a mix of category favourites, such as Chilled Mint, and exciting new options including Mango Cala-
mansi and Dragon Fruit Pomegranate, which can’t be found elsewhere.
However, for adult users who have existing favourite pod flavours, retailers should note that Vuse Ultra is compatible with Vuse Go Reload Pods.
As a blend of new features and flavours, smart technology and personalisation, Vuse Ultra is one of the most advanced vaping devices available in the UK. Housed in a high-quality aluminium body, it is also available in Indigo Blue, Charcoal Black and Pearl Rose colours.
SOHO VAPE’S SALES SUCCESS
THUY Nguyen’s Soho Vape store is a specialist vape store situated in a high-tra c part of central London. The 500sq ft store mainly services local o ce workers, as well as tourists in the spring and summer periods. Before the trial started, she noted some customers buying the device as a gift before Christmas.
The eight weeks during which the trial took place –19 January to 15 March – are during one of Nguyen’s slower business periods, but she nevertheless recorded strong sales, including 31 through-
out the entirety of February. She noted two main demographic sources of the sales. One was existing Vuse device users who were looking to upgrade or replace a lost device with a fresher one. The other was tourists who liked to buy Vuse where it was available due to lack of availability in their home country.
As the trial took place shortly after the start of the year, she also noted a rise in sales of lower-strength pods in mint and tobacco flavours as people sought to stick to New Year’s resolutions.
Nguyen said this was because the rapid growth of vaping has meant people are moving away from smoking and are reducing their nicotine intake.
She added that the price of the device (£30 at the start of the trial before dropping to £20 about halfway through) also favoured older users who had more disposable income and were familiar with the category: “There are di erent types of vapers, but this is for those who don’t like big-pu devices and who want to get a tight draw from their vape.”
NEWSMART: TIMING IS KEY
AMIN Patel’s Newsmart is also in a busy part of central London. Like Nguyen, his customer base predominantly consists of passing trade, o ce workers and, in the warmer months, tourists. However, unlike Nguyen, Patel’s store is a newsagent with a full range of drinks, snacks, sweets, alcohol, vapes, tobacco and even a food-to-go section.
The start of the year is also a quiet time for Patel, which limits potential footfall, but he managed to sell 10 devices in February, as well as accompanying pod kits. “My sell to customers is that it’s simply a better product, and they can control their usage,” he said.
“If you’re worried about that, this will help you do that.” As a newsagent with a small
shopfloor space, Patel deals with customers who are looking for quick buys in the middle of a busy day. “If people have time, we can try and explain the products to them, but if they go to a specialist shop, they go with the intention to discuss the products. In my business, people are in a rush. It’s got to be the right time to sell something to the customer.”
B K NEWS: HAVE PATIENCE
Thuy Nguyen, Soho Vape, Soho, London
“HAVING a dedicated gantry helped to sell the product. People will convert to Vuse Ultra because it’s a known brand that they can get pods for anywhere. We mainly sell it to older shoppers because they want a tight draw.”
He did bene t from the installation of a small unit with an electronic screen, as well as leaflets, behind-the-till posters and new on-shelf displays.
“We have leaflets and we’ve invited them to scan the QR codes on them, which directs them to the BAT portal,” he said. “At least one customer has come back to buy pods from me.”
Amin Patel, Newsmart, Mayfair, London
“THERE’S de nitely a market for Vuse Ultra. It’s not a device for vape starters, but the reduced cost lowers the barrier to entry and makes it more attractive to experienced customers alongside good signage.”
Jay Patel, B K News, Westminster, London
Like Amin, Patel’s customers are in and out quickly, and are not usually looking to be sold a product. But he also managed to sell 10 devices during February and four in the trial’s nal two weeks, and encourages pa-
JAY Patel’s B K News is on the Strand in central London, not far from the River Thames. Its position gives Patel access to plenty of di erent shoppers, from high-income workers to university students and overseas visitors. Consequently, Patel gets a mix of workers, passing trade and tourists coming through his door. “Americans are a big market for us,” he said. “They buy it because they can get it back home, which is a perfect solution for them. They recognise the product.” He has also made sales to people stepping o riverboat parties on the Thames.
tience as customer awareness is still growing. “Customers don’t come into a newsagent and expect to spend £30,” he said. “But they will listen, think about it, and then maybe come back four or ve days later. This has happened with us a couple of times.”
“BECAUSE of the price, Vuse Ultra is a slow seller, but a good one. The biggest sell to some shoppers is that the device comes with a one-year warranty and that it’s all guaranteed for them.”
PRODUCTS
Highland Spring expands range
SHYAMA LAXMAN
HIGHLAND Spring has added two new �lavours to its �lavoured still water portfolio: Orange & Passionfruit and Summer Berries.
Both varieties are now available to convenience retailers in 1.25l recyclable bottles. Orange & Passionfruit has also launched in a 750ml PET bottle format.
Nielsen �igures reveal that over the past 12 months, �lavoured still water has emerged as one of the fastestgrowing categories in soft drinks, with retail sales value up by 19% and volume sales by 14%. The data further suggest that new shoppers are moving to the category
as they switch from less healthy drinks. Highland Spring now accounts for more than 50% of all new product sales in �lavoured water – the highest contribution of any brand – with 12 million units sold to date.
The new �lavours join the existing range comprising Apple & Blackcurrant, Lemon & Lime and Strawberry. The launch is supported by a £2m marketing campaign. It includes an out-of-home advertising campaign and national sampling programme to drive trial and repeat purchase.
New Madrí flavour is Excepcional
MOLSON Coors Beverage Company has expanded its Madrí Excepcional brand with the launch of a Limón variant, available exclusively through Booker and One Stop.
The new �lavour comes in 4x440ml multipacks with a 3.4% ABV. Retailing at £5.99, it offers 20.6% pro�it on return when bought
from Booker.
Worth £43m in the UK off-trade, fruit beer is emerging as one of the fastestgrowing segments in beer, helping to attract new shoppers to the category.
Suntory adds peach to its -196 line-up
SUNTORY Beverage & Food GB&I has expanded its Japanese alcohol RTD cocktail brand, -196, with the launch of a peach variant.
The new �lavour joins the existing Lemon and Grapefruit lines in the UK.
£4.1m,
Global Brands unveils Quadz RTD
GLOBAL Brands has launched Quadz – a new vodka-based ready-to-drink (RTD) cocktail available now via Amazon.
Retailing at £4.99, the RTDs have four �lavours: Blue Razz, Cherry Daq, Lime Marg and Pink Marg, available in 200ml bottles,
delivering 18.8% ABV. Other names on the company’s cocktails roster include Reef, Be, Soopa Hooch, Gather and All Shook Up.
Edinburgh Gin unveils Hugo Spritz
EDINBURGH Gin has launched its latest RTD innovation, the Edinburgh Gin Hugo Spritz, available from Booker.
Living Things soda is cherry-picking
PREBIOTIC soda brand Living Things has expanded its roster by launching Cherry & Lime, tapping into the growing demand for cherry�lavoured drinks.
Cherry & Lime is available in 330ml cans retailing at £2.29, as well as 4x330ml-can multipacks available at an RRP of £5.99 and 12x330mlcan multipacks retailing at £23.99.
The new �lavour joins the existing range, which includes Lemon & Ginger, Raspberry & Pomegranate and Peach & Blood Orange.
According to Nielsen, the total RTD market is now worth more than £1bn. Since being introduced to the UK market in March 2024, -196 has grown in popularity, particularly among shoppers aged 18-to-30 years old.
The brand is currently
Volvic makes a move into functionality
VOLVIC has entered the functional hydration space with the launch of Volvic Vitamin+.
Available now, the range comes in two �lavours – Recharge Raspberry and Active Peach. Both variants come in 750ml PET bottles, retailing at £2.20.
The launches are geared at complementing retailers’ meal deal �ixtures and support on-the-go consumption missions. Research by Toluna indicates that 69% of consumers now seek healthier meal deal options.
Inspired by the brand’s Elder�lower Liqueur, the new cocktail has an ABV of 5% and retails at £2.25 for a 250ml can. The RTD category is among the UK’s fastestgrowing alcohol segments, delivering 10.9% year-on-year value growth, with peak sales during the summer period.
Pilsener lager lands on UK shelves
INDEPENDENT drinks group Sunrise Beverages has launched Efes Pilsener into UK retail. The lager is available to convenience retailers in a 660ml bottle retailing at £3, a 4x440m-can multipack available at an RRP of £7 and a 10x330ml-can multipack
retailing at £13. Sunrise’s broader portfolio includes Curious Brewery, Gipsy Hill, Orion, Portobello and St. Peter’s Brewery.
Soreen launches PMPs for loaves
SOREEN has introduced £1.99 price-marked packs (PMP) of its Malt and Banana Lunchbox Loaves, available now to convenience stores.
According to Lumina Intelligence, 63% of convenience shoppers say PMPs reassure them that they are not being overcharged, and 58% associate PMPs with good
value. As such, the launch is designed to help convenience retailers to effectively convert top-up and impulse missions.
The new PMP also features a fresher-for-longer recipe designed to help retailers reduce wastage and sustain a stronger rate of sale.
Aperol Spritz rolls out ready-to-drink
CAMPARI Group has extended its aperitif brand, Aperol, into the ready-to-drink (RTD) category for the �irst time, by launching Aperol Spritz To Go.
The RTD cocktail has an ABV of 5% and is available now to convenience retailers and via wholesale at an RRP of £3.
The launch aims to drive incremental value by attracting existing fans and new shoppers to the category, including younger audiences seeking bar-quality serves in convenient formats.
Nerds unveils Cherry Lemonade Clusters
NERDS is continuing its UK expansion with the launch of Cherry Lemonade Gummy Clusters.
The new �lavour taps into growing demand for bold, sour �lavours. It is available now from Booker at an RRP of £2 (113g pack), joining existing Fruits and Berries �lavours.
Following its breakout success in the US, Nerds Gummy Clusters have gained worldwide traction, going viral on social media.
In the UK, the brand is worth £30m, growing by 45% year on year according to NIQ �igures.
Thatchers expands low & no range
CIDER brand Thatchers has launched Blood Orange 0.0%, available now via Booker.
ENERGY BLAST
The zero-alcohol cider comes in 500ml bottles (RRP £2) and 4x440ml can packs (RRP £4).
The launch is backed by brand investment, including TV and digital advertising, sampling activity and instore support.
Irn-Bru gets sporty with new campaign
IRN-BRU is set to build on the success of its 2024 ‘Mannschaft’ advert, with a new campaign going live on 18 May.
Running until July, the campaign features a new advert, alongside special ‘footy’ packs across the core range. It is available on the following formats: 6x330ml plus two free cans in regular, zero and diet variants (PMP £3); 24x330ml cans in regular, zero and diet variants (RRP £9.50), and 750ml glass bottles of the regular variant (RRP £1.80).
Thatchers Blood Orange was the leading cider innovation of 2022 and remains the fastest-selling four-can fruit cider in supermarkets, according to NIQ �igures.
Biona widens sweet snacking range
ORGANIC food manufacturer Biona has expanded its roster of sweet snacks by launching a range of bars and wafer rolls.
These latest releases include Dark Chocolate Coconut Bar and Dark Chocolate Brownie Bar, both retailing at £4.99.
Meanwhile, Organic Wafer Rolls are available in Vanilla and Chocolate, each with an RRP of £3.69.
brand’s sweet snacking range include chocolate-coated nuts and fruits.
All four products are now available to convenience retailers.
Other items in the
PRODUCTS
Zesty summer with Red Bull
SHYAMA LAXMAN
RED Bull has launched its latest seasonal variant called Summer Edition Citrus Zest.
It is available now in single 250ml plain and price-marked pack (PMP) cans retailing at £1.85 and £1.75, respectively; 355ml (RRP £2.20) and 473ml (£2.75) sugar-free cans; as well as a 4x250ml sugar-fee can multipack retailing at £5.75. Citrus Zest follows Red Bull’s �irst UK Spring Edition, Cherry Sakura, in February this year.
Vypr research indicates that 66% shoppers �ind citrus-�lavoured energy drinks appealing. The
�lavour is already in the top 10 launches of the past two months in independent stores, according to sales data from Retail Express’s sister title, RN.
The launch of the Summer Edition is supported by a ‘Work Off. Summer On.’ marketing campaign from June.
Tying into key events – including a summer of sports, nationwide festivals and Red Bull-owned events – the campaign will run across out-of-home ads and social media, as well as sampling to drive trial.
Country Choice grows its hot food range
COUNTRY Choice has expanded its hot food-to-go offer by launching a range of bakes and omelettes.
These include a Chicken Bake and Sticky Pork Rib Bake, plus high-protein Plain and Cheese omelettes. Retailing at £2.80 each, the 170g bakes come in cases of 36. Each omelette weighs 100g
and is available in cases of 24.
The Plain Omelette retails between £2 and £2.30, and the Cheese Omelette has an RRP ranging from £2.30 to £2.50.
Petits Filous expands its yoghurt range
YOPLAIT has introduced Petits Filous Greek Style yoghurt pouches, now available to convenience retailers.
The �lavours include Strawberry and Vanilla, and the pouches retail at £3. The launch is supported by a six-�igure marketing plan. It includes a new ad called ‘Mischief made Squeezy’, running across digital, social, outdoor
advertising, in store and video on demand. Pouches are currently one of the strongest performers in the kids’ yoghurt category – valued at £11m and growing by 1.3% year on year, according to Nielsen �igures.
RUSTLERS is aiming to capitalise on the popularity of fried chicken with the launch of a new Spicy Chicken Fillet Burger. Available now via Co-op Wholesale, the burger retails at £2.60.
The launch comes as 87% of UK consumers say they eat fried chicken every month. It is made with 100% chicken breast �illet, paired with a ranch sauce in a seeded brioche bun. The burger is designed to bring fast food-style restaurant chicken quality to retailers’ chilled aisles.
MONDELEZ International has relaunched Cadbury &More, with a new Biscoff �lavour joining the range.
Cadbury &More Biscoff continues the brand’s successful partnership with Lotus Biscoff, which resulted in the launch of Cadbury Dairy Milk Biscoff in 2025, and is now worth £24m, according
to Nielsen. The new addition is set to drive further value to the Cadbury &More portfolio, which is worth £13.5m. The launch accompanies a brand refresh of existing &More lines, which includes Caramel Nut Crunch and Nutty Praline
‘Hottest ever’ pie launched by Pukka
Raise a toast to these pastry toasties
GINSTERS has expanded its Pastry Toastie range with the addition of BBQ Pulled Pork & Cheddar Pastry Toastie.
The new �lavour joins the current line-up including Smoked Ham & Cheddar, Tomato, Basil & Mozzarella and Chicken, Pesto & Moz-
PUKKA Pies has launched a limited-edition Chicken Vindaloo Pie, which it says is its hottest pie to date. The 205g pie has an RRP of £2.25. It follows recent limited-edition launches including the Pepperoni Pizza Pie, All Day Breakfast Pie and Buffalo Chicken Pie, which have added £1.6m to the branded pie category. The launch comes as Pukka reported a turnover rise to £88.6m in 2025 compared to £85.3m in 2024.
WALL’S has announced the launch of Wall’s High Protein Sausage Roll, available to convenience retailers from this month.
consumers’ growing prefer-
Retailing at £1.50, the new sausage roll – which is also HFSS-compliant – taps into consumers’ growing preference for high-protein meal solutions. Moreover, Vypr research indicates 70% of chilled pastry buyers would purchase a higher-protein product from Wall’s.
The launch is supported by introductory trial price promotions, in-store and digital point-of-sale, and promotion across social and digital media to reach younger and more health-focused shoppers.
zarella. Retailing at £2.50, BBQ Pulled Pork & Cheddar Pastry Toastie is available via One Stop, Co-op Wholesale, Booker and Amazon.
Crisp.
PAID FEATURE GROW YOUR SALES
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GROW SALES WITH SQUASHIES THICKSHAKE
Grow your margins with the UK’s favourite sweets brand. Use SQUASHIES THICKSHAKE to create a high-impact frozen destination which drives footfall and delivers premium category sales for your independent store
TOP PRODUCTS
1
WHAT’S THE OPPORTUNITY?
THE frozen drinks category is growing fast, and shoppers are moving away from basic options and towards brands they know and love. AXB Group has turned the UK’s number-one sweet brand into a high-pro t,
customer-operated treat. The Squashies Thickshake brings the massive brand power of Swizzels directly to your shop floor in two iconic flavours: Original Raspberry & Milk and Strawberry & Cream.
This gives independent retailers the chance to o er a unique product which shoppers will speci cally travel to nd. With pro t margins reaching more than 60%, this is a proven way to boost your bottom line
WHAT’S TRENDING?
SHOPPERS
– they want a
which feels like a
while o ering a contemporary self-serve experience. By making Squashies the heart of your frozen section, you transform a small amount of floor space into a highgrowth destination.
There is a major trend towards ‘self-serve’ stations where customers can interact with the brands they trust. Because Squashies is a household name, it removes the risk for the retailer; shoppers already recognise the quality and are ready to buy. Another key shift is that frozen treats have become a year-round choice for shoppers looking for indulgence on the go. Retailers can cater to this by using bright, branded units which act as a visual magnet to draw people into the store. This ‘destination shopping’ trend means customers who come in for a Thickshake often end up buying other items, such as snacks or groceries, increasing the overall basket spend. The ability to o er exclusive, high-quality options from trusted brands means you can turn a standard visit into a premium customer experience.
Boost your margins today. Visit axbgroup.com to secure your Squashies Thickshake
2
Andrew Portbury, joint CEO, AXB Group SUPPLIER VIEW
“SINCE our rst rollout, we have seen a large volume of retailers getting in touch to bring Squashies to their stores. The feedback from both retailers and customers has been exceptionally positive since the rst installation. This massive interest is helping us rapidly expand the reach of the product across the entire country.
“We know that when customers see a brand they recognise and trust, they are much more likely to make an impulse purchase. This range doesn’t just replace existing drink sales, it attracts new shoppers to your frozen section who wouldn’t normally buy a treat. We provide a full partnership, from installation to technical support, ensuring your store stays running during your busiest times.”
Squashies Thickshake Original Raspberry & Milk
Squashies Thickshake Strawberry & Cream
OPINION
RETAILER OPINION ON THIS FORTNIGHT’S HOT TOPICS
What do you think? Call Retail Express on 020 7689 3357 for the chance to be featured
Customers knew more than I did
WEIGHT-LOSS DRUGS: How are they impacting your store?
“WE haven’t really noticed much in our area, to be honest. People are still buying a lot of junk food. I’m not sure how it works with the jabs, whether people still want a full meal or just little nibbles, but people here are still buying sandwiches and snacks.”
“A LOT of people are going on these weight-loss things – and they’re particular on what they’re eating. I think there will be a big impact. Everyone seems to be trying them. The convenience sector will suffer –we’re not going to sell as many chocolates and crisps.”
Amy Sohal, Premier Ken’s Convenience, Winsford
VIRAL TOYS: Are you stocking squishy dumpling toys?
“THE issue with the dumpling toys is the same as the Labubu trend from last year. You have to make sure you go to a legitimate supplier and it involves checking if they have the right licences. It only takes one child to swallow a small part, and that really impacts consumer con�idence.”
Kaual Patel, Nisa Torridon, Lewisham
“I STOCKED the squishy dumpling toys after seeing them on TikTok. We’ve now stopped stocking them. Customers are asking for them, but we’re not going to get them again. The trend has gone and the quality isn’t great. There are so many different types – it’s not one consistent product.”
Anonymous
The trend has gone and the quality isn’t great
NATIONAL LOTTERY: What do you think of Allwyn’s new games?
“RETAILERS need more information about the new games. I’ve had customers asking about them – they knew more than I did. We’re two months away from the �irst game launching; there needs to be a lot of work to ensure shops have what we need to grow excitement around them.”
Jason Byrne, Kingswear Post Of�ice, Devon
“IT’S good that Allwyn is releasing games which offer customers two chances to win instead of one. Customers are always looking for value for money, and these new games can help attract more footfall. It’s positive to see Allwyn investing in more products to support retailers.”
Hitesh Modi, Londis Chesham, Buckinghamshire
The convenience sector will su er
a de nite red flag for me
DEPOSIT RETURN SCHEME: What do you make of Wales’ scheme?
“THE Welsh government has been supremely negligent in demanding a unique scheme for Wales. It’s going to cost retailers in Wales more. My one hope at the end of the rainbow is that a new government will revisit this with a bit more wisdom. But it will depend on who is elected.”
Peter Robinson, One Stop, Pembrokeshire
“ALONGSIDE many Welsh retailers, I’m concerned with how we deliver DRS in Wales. What we really need is a clear roadmap for Wales’ path to launching DRS on 1 October 2027, and we need it fast. Will it be top of anyone in Cardiff’s agenda come 8 May, though? It’s a de�inite red �lag for me.”
Vince Malone, Tenby Stores & Post Of�ice, Tenby
Karan Patel, Budgens Sherwood, Tunbridge Wells
Letters may be edited
‘People need to know shopli ing is wrong’
WE recently made an appearance on BBC Newsnight to talk about how we’ve been tackling the issue of shop theft. One of the methods includes using arti�icial intelligence. This has helped reduce the value of the losses by more than half, but the value still stands at £9,000 a year. If we see a shoplifter, we
advise our staff members not to confront them. However, we confront them because people need to know shoplifting is wrong. Last year, Vince was punched in the face and the shoplifter questioned why we were stopping them after claiming it was a victimless crime. We’re under no illusion that, due to reducing the
Julie Kaur, Jules Convenience Store, Telford
“AS part of our continuing work to engage with the community, we were pleased to welcome back Lucy Perez, community engagement and training o cer for Victim Support in West Mercia. Victim Support provides free, con dential support to anyone who might have become a victim of a crime incident. During her time in the shop, Lucy gave out information to anyone who has experienced a crime or traumatic incident. Her expertise is in helping people manage the impact of crime and allowing victims to feel supported and connected.”
rate of theft in our store, the problem has stopped entirely. These criminals are going elsewhere now and that’s not right, either. Things have gotten worse. Technology has made the situation better for us, but someone walked into a friend’s shop with a wheelie bin, �illed it up and just walked back out
again. Recently, we were in a supermarket in London and a young lad had knocked me out of the way. A poor member of staff was sat on the �loor being berated by a customer for allowing someone to steal.
Vince and Fiona Malone, Tenby Stores & Post Of�ice, Pembrokeshire
“I WAS super proud to see our company logo on the side of a critical care car for the Great North Air Ambulance service. The organisation does an amazing job of saving lives across the north-east, Cumbria, North Yorkshire and the Isle of Man every day. The rm receives no government funding and is entirely supported by the generosity of the public. I’d like to give a big thanks to Coca-Cola Europaci c Partners for its support in making this sponsorship happen and the opportunity to be involved. Projects such as these always make a di erence.”
Get prepping for summer
IT’S a sunny day as I’m sat here now and summer is well on its way. You need start looking now at how you’re going to change your range across the whole store in every category so the customers will have what they need.
At a basic grocery level, root vegetables and all that need to be disappearing. We’ve got rid of swedes and parsnips already, and started bringing in berries and salad bags.
Each issue, one of seven top retailers shares advice to make your store magni cent
The alcohol section doesn’t change much apart from swapping out the red wine for white, but you do need a strong non-alcoholic range in the summer months. People are turning to it, especially in barbecue season. The nonalcoholic category has really gotten a grip in the past few years in terms of range and demand. It’s the only growing category in the alcohol range.
People are drinking less, but they are going for more quality products, too. We have some local cra beers that we’ve brought in – just some IPAs and other things. You don’t have to stock an extensive range; you can just have a small range where you can bring things in and test them out throughout the year.
One beer I’d recommend is the peach lager from Jubel. People are drinking it in the pubs and bars, and they want to carry that taste back home.
I think barbecues are going to be big this summer. With the economy the way it is, it’s a way to socialise that won’t cost as much. We’ve introduced disposable barbecues and charcoal. We’ve also brought in olives and cured meats for those charcuterie boards and spreads. And don’t be afraid to o er those bigger packs of snacks, as well.
Finally, the World Cup will be a big opportunity for retailers. With lots of games kicking o late and some nishing a er 1am, there will be lots of people watching at home with some late-night beers and snacks. Make sure you’re hitting those customer needs and shouting about it.
Bay Bashir, Go Local Belle Vue Convenience, Middlesbrough
BESTWAY RETAIL SHOWCASE returns on 14 May at Coventry Building Society Arena, bringing together retailers, suppliers and the Bestway team to inspire growth, unlock margin and drive performance
GET WORLD CUP READY
NOW in its fourth consecutive year, the Retail Showcase builds on the outstanding success of previous years, with more than 700 retailers and guests expected to attend from across Bestway Retail’s leading fascias – Costcutter, Best-one, Bargain Booze and Xtra Local – alongside a strong presence of prospective retailers exploring opportunities to join the network. The annual showcase has become a key event in the
independent retail calendar, providing retailers with direct access to innovation, exclusive deals and support to help grow their businesses. The Retail Showcase will bring together 119 supplier partners. The central theme this year is ensuring retailers are ‘World Cup Ready’ through stand activations, new product development and categoryleading insight to maximise one of the biggest trading moments of the year.
Here is some feedback from retailers who attended last year’s Retail Showcase:
“It was great to catch up with other retailers and suppliers.”
“A useful exercise to get to speak to people face to face.”
“Good chance to network at the afterparty.”
“Great interactive experiences at the supplier stands.”
GAME ON: BESTWAY’S MOST INTERACTIVE SHOWCASE YET
RETAILERS are in for a treat at the upcoming Bestway Retail Showcase 2026 – an immersive and interactive experience, with supplier stands featuring games, competitions, sampling and take-home products, alongside hundreds of exclusive on-the-day deals designed to deliver immediate commercial bene t. Premium stand partners, including CCEP, Mars Wrigley, Red Bull, Diageo, Phoenix2Retail, AG Barr, Philip Morris, Budweiser Brewing Group, Suntory and PepsiCo, will lead the way in showcas-
ing innovation and opportunity across key categories.
At the heart of the event will be the Bestway Retail Hub, providing retailers with direct access to expert support, strategic insight and practical guidance. This will include: the new business team o ering guidance on store expansion and opportunities for prospective retailers to join the Bestway Retail family; marketing support teams delivering advice across convenience and o -licence, including digital and local marketing strategies;
cash and carry and vans sales teams supporting retailers with operational and supply solutions; and store support teams on hand to help retailers optimise performance, get set for summer trading and maximise World Cup opportunities.
The showcase will also deliver a strong focus on practical, actionable guidance, with insights into core ranging and category growth strategies, alongside the latest solutions designed to improve e ciency, reduce costs and enhance instore performance.
Retailers attending will also have the chance to win a range of fantastic prizes throughout the day, including £1,000 store credit for one lucky winner, plus two runners-up prizes of £500 each, alongside additional giveaways and competitions across the event floor.
As with previous editions, the showcase is as much about community as it is about commerce. The day will culminate in a Festival After Party, providing retailers, suppliers and the Bestway team with the opportunity to celebrate.
THAN SUPPLY: A COMMITMENT TO GROWTH
“WE are delighted to bring back the Bestway Retail Showcase for 2026, once again in partnership with Better Retailing,” says Bestway Wholesale managing director Dawood Pervez.
“This event is a signi cant investment in our retailer network and reflects our ongoing commitment to helping inde-
pendent retailers grow, compete and succeed.
“This year’s focus on being ‘World Cup Ready’ is all about unlocking opportunity, giving our retailers the tools, insights and inspiration they need to maximise one of the biggest trading moments in the retail calendar. The showcase brings together our
suppliers, teams and retailers to unlock real commercial opportunities.
“At Bestway Retail, we are committed to going beyond supply. We are here to support our retailers with the expertise, partnerships and opportunities that help them thrive, and the showcase brings all of that together under one roof.”
READY TO DRINK
GET READY FOR BIGGER SALES
TAMARA BIRCH explores how retailers are capitalising on the growth of the alcoholic ready-to-drink subcategory
THE GROWTH OF READY TO DRINK
THE alcoholic ready-to-drink (RTD) category continues to outperform the wider alcohol market and is now worth more than £735m in Great Britain, according to Elaine Maher, associate director, alcohol RTD at Coca-Cola Europaci c Partners GB (CCEP).
In fact, Maher says value sales are forecast to grow by an average of 4% annually between 2026 and 2028, equat-
ing to 8% growth across the two years.
This growth is being reflected in retailers’ stores, with Bobby Singh, of BB Nevison Stores & Post O ce in Pontefract, West Yorkshire, saying that he’s doubled his RTD range.
“We did it steadily. It started o as a basic range and around half a metre of space, before increasing to one metre and
now it’s two metres,” he says.
Jack Matthews, of Bradley’s Supermarket in Quorn, Leicestershire, plans to expand his RTD range this year, too.
“RTDs are evolving, and there are more brands entering the market, and we’re seeing a real mix of pricing, from value options to the more premium and higher prices,” he says.
This growth, according to both retailers, is down to a
higher demand for convenient formats and the return of social occasions. Seasonality plays a huge role, too.
“We’ve noticed a trend of customers wanting to drink and be social, and RTDs t that mould,” says Singh. “I do nd, though, that RTDs are more likely to appeal to younger generations. They are more inclined to choose an RTD over a bottle of wine, for example.”
SUPPLIER VIEW
Rob Wallis, co-founder, Moth
“KEEPING a rotating o er can be really e ective in driving interest and encouraging shoppers to try something new. RTDs are a category where consumers enjoy discovering di erent flavours, so promotions or featured lines can help create excitement on shelf. That said, it’s important to balance newness with a strong core range.
“There are certain cocktails that shoppers come back to time and time again, so retailers should make sure those bestsellers are always available while using limited o ers or product launches to keep the category feeling fresh.”
THE FLAVOUR TREND
LIKE most categories, RTDs are not strangers to changing consumer behaviours. Matthews says gin & tonic RTDs and fruity flavours are popular.
“With RTDs, customers often associate them with summer, and as it’s getting warmer, sales are increasing,” he says. “Similarly, fruity flavours are often associated with the summer season, too.”
A spokesperson for Diageo adds that the demand for exciting flavours remains the number-one purchase driver for RTD consumers, with fruit flavours accounting for the top four favourites among shoppers in Great Britain.
To help retailers meet this demand, the manufacturer recently launched Smirno Crush in the UK, available in
Campari Group has launched Aperol Spritz To Go RTD cans in the UK…
Available now, it responds to the demand for premium, recognisable cocktail serves.
…bringing the popular apéritif into the RTD category for the first time…
It delivers Aperol’s classic bittersweet orange and sparkling pro le in a canned format.
Mango & Peach and Lemon & Lime flavours.
The reason behind this demand, according to Singh, is because shoppers are looking for “funkier flavours”, and RTDs enable that demand to come to light.
“Take BuzzBallz. They’re flying o the shelves and it’s allowed other products to sell because shoppers are trying
goods,” he says. “Funky flavours are more exciting and it encourages customers to try new combinations they might not have tried otherwise.”
The right format will also be key to capitalising on the flavour trend, as well as for social occasions. A spokesperson for Diageo says the 440ml format grew by 49% in value growth in the convenience sector.
LINKED PURCHASES
WHEN buying for social occasions, customers aren’t just buying RTDs, and retailers have a strong opportunity to boost their basket spend through strategic merchandising. If permitted, think about products often bought with RTDs, like snacks or ‘picky bits’, and merchandise them close by.
“Think about the shopper journey and how you can enhance their experience, and your basket spend as a result,” Singh advises. “Our customers are thinking about what’s convenient, what’s easy to hold on the go, which is where snacks come in. They’re similar to RTDs in that shoppers can consume them straight away if they want.”
If it’s fresh products for a picnic that customers are buying and your RTDs are in a separate area, you can try two things. The rst is seeing if you can make space
in your fresh chiller for some RTD products, or create some PoS or signage pointing customers towards your fresh section. Matthews says the right combination will depend on the trade you’re trying to capture. He says: “RTDs have a di erent type of customer. Some customers do buy snacks and picky bits, but we’ve noticed some will buy them as part of their evening purchase. It all goes back to the social occasion or shoppers wanting something convenient after a long day.”
Rob Wallis, co-founder of Moth, echoes this and adds: “Keeping RTDs chilled, clearly signposted and easy to nd helps capture impulse purchases. Secondly, displays near snacks or meal solutions can also work well, positioning RTDs as a simple, premium option for social occasions.”
In partnership with
…a 5% ABV canned serve designed to drive incremental summer sales across UK retail Optimised for sessionability, it is perfect for summer and on-the-go occasions.
CATEGORY ADVICE READY TO DRINK
new products
Bacardi & Coca-Cola Spiced CCEP launched a Spiced variety to its Bacardi & Coca-Cola range, available now at an RRP of £2.30. The 250ml slim can features Bacardi Spiced rum with hints of vanilla, mixed with Coca-Cola, and builds on the original Bacardi & Coca-Cola can, which has already generated £1.65m in value sales.
BeatBox RTD ‘Party Punch’ hits the UK Red Star Brands exclusively launched its RTD ‘Party Punch’ BeatBox range in four flavours, Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch (ABV 6.1%), to the UK market in October last year. BeatBox is a flavoured wine beverage in an RTD format and was originally founded in the US in 2012.
Cointreau’s Cocktail Twists Cocktail Twists from Maison Cointreau are available in two canned varieties: Original Margarita and Passion Fruit Margarita. The 125ml slimline cans have a 12.5% ABV and are made from 100% recyclable materials. The range is crafted with tequila and it’s free from arti cial colours or flavours.
Four Loko’s high-ABV ‘Remix’ RTDs
The new Four Loko Remix RTDs have been developed and launched in response to demand for higher-ABV options, and is available in two flavours, Peach Pulse and Berry Blitza. Both flavours o er 12% ABV, and come in 330ml recyclable and resealable Tetra Packs.
Global Brands launches Quadz Quadz will be available from this month via Amazon in 200ml bottles and four di erent flavours, including Blue Razz, Cherry Daq, Lime Marg and Pink Marg. Each 200ml bottle will have a £4.99 RRP.
Hard Rock Cocktails available to Costcutter stores Hard Rock Cocktails come in eight flavours, including Classic Mojito, Mango Mojito, Peach Punch, Coconut Breeze, Espresso Martini, Pina Colada, Strawberry Daiquiri and Passion Fruit Martini. The range is now available to Costcutter stores nationwide.
VK RTD partners with Scotmid Co-operative Scottish customers can now get their hands on the full range of VK Squasha, which is zz-free. The full range includes Apple & Blackcurrant, Orange & Pineapple and Cherries & Berries, all priced at £3.79 per 500ml carton.
ARE RTDS IMPACTING OTHER ALCOHOL SALES?
WITH the growth of RTDs, Retail Express asked retailers if they’re impacting sales from other categories, and for Singh, sales are slowly shifting towards the category. But he says this is because drinking habits are changing.
“I nd it’s quite generational,” he says. “With beer, we have older customers who are brand loyal and they remain strong as a result, but our younger customers are buying RTDs, helping our sales increase.”
Singh also says both categories serve di erent missions, and RTDs are often purchased for on-the-go occasions. Matthews, on the other hand, says sales of other alcohol categories remain the same, but as growth continues, he will review his range and remove lines that have slowed down to make room.
“We’ll need to be clever with it, but we plan to see what’s available through Nisa’s catalogue and then go from there,” he says.
The latest RTD launches
How to
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How to write a stand-out job advert x
ICE-COLD SALES THIS SUMMER
Ice cream is seeing strong growth, driven by innovation, changing consumer behaviour and expanding consumption occasions. SIMON KING reports
WHERE THE CATEGORY IS RIGHT NOW
LAST year was a successful year for ice cream, where the category achieved a record increase in sales of 12.7% to £1.6bn, according to Mars Chocolate Treats and Drinks.
The fastest-growing channel for ice cream was convenience, outperforming the category average with an increase in sales of 16.5%.
Innovation remains a key driver for ice cream category
growth. By introducing new formats, flavours and price points, manufacturers are creating new occasions for purchase.
Rhiannon Lines, retail execution lead at The Magnum Ice Cream Company, says retailers should focus on having a “balanced range that meets di erent shopper needs”.
Jeet Bansi, owner of Meon Vale Londis in Stratford-upon-
Avon, Warwickshire, says the key for ice cream sales is to take the early opportunity.
“We brought out our impulse ice cream freezer in mid-February to nurture the customer, to let them know that we have them available,” Bansi says. “We were able to capitalise on the recent good weather by making sure we had ice creams and drinks available.”
Premium
retailer tips
“Don’t be scared to go premium; ice cream is an indulgent category,” Warwickshire retailer Avtar Sidhu says. “People are looking to have a great night in with a lovely ice cream to share or eat by themselves, and they’re happy to go for something that’s a little bit nicer. Retailers should experiment with di erent flavours.”
Launches
“Get the new ice creams that are out because manufacturers are going to be advertising them,” says Nishi Patel, owner of Londis Bexley Park in Dartford, Kent. “People hear about the brands doing new stu , and they want to try it.”
Incremental sales
“Look for meal deal cross-category purchases, and have nice and full ice cream freezers for take-home or singles,” adds Patel.
Find good o ers
“Keep your freezers well stocked and take advantage of o ers from your wholesalers as well, because that’s always a place where you can make extra margin,” Bansi says.
Take-home versus impulse
“Separate the impulse lines from your take-home ice cream – you don’t want to be selling multipacks after school. You’ll want to maximise that impulse need by selling singles,” says Pandya.
WHAT’S SELLING
JUDITH SMITHAM, owner of The Old Dairy – Pydar Stores in Truro, Cornwall, says her bestsellers include Magnum, Calippo and Cornetto.
“There’s no deviation from the top sellers,” Smitham says. “Space is at a premium, but we have a slimline bubble freezer from Wall’s.
“The top shelf has ve Magnum flavours: Signature Pistachio, Double Gold Caramel Billionaire and Double Caramel, plus Classic and White Chocolate are always topped up and, hopefully, never run out.”
Fiona Malone, owner of Morrisons Daily Tenby Stores & Post O ce in Tenby, Pembrokeshire, also has a Wall’s freezer for impulse sales that she gets out from half-term in February.
“If the weather isn’t nice, then we’ll get it out at Easter,” Malone says. “The Wall’s freezer goes at the back of the shop, so that people can see it as they come in.”
However, it’s important retailers recognise that, while ice cream sees stronger sales in summer, there are yearround opportunities for the category.
“We know that ice cream is no longer reserved for those looking for a treat to cool down with during the summer months, it is also the treat of choice for shoppers opting for nights in and group gatherings,” says Kerry Cavanaugh, general manager at Mars Drinks and Treats.
ADDING TO THE ICE CREAM BASKET
SELLING ice cream needn’t just be about the ice cream itself, with personalisation o ering opportunities to grow spend. Avtar Sidhu, owner of St John’s Budgens in Kenilworth, Warwickshire, crossmerchandises take-home ice cream with syrups, toppings and cones.
“Positioning is key,” Sidhu says. “Take-home is a big opportunity to get those in-
cremental sales. It’s a really easy thing to do, as you’re putting ideas in the customer’s mind.”
Bansi has made a temporary shelf to display the additional lines above the ice cream and impulse freezers.
“Having those lines available at the point of purchase is a good way of picking up extra margin,” Bansi says. Vidur Pandya, owner of Kis-
lingbury Post O ce in Northamptonshire, includes ice cream options as part of an evening meal deal o er, including it with a frozen ready meal and a bottle of wine.
“Today’s meal deal that we’re running is for two pizzas, a tub of Ben & Jerry’s and a bottle of Coca-Cola for £7 –pepperoni and margherita are the two bestsellers in a meal deal,” he says.
new products
Firing up frozen sales
The Magnum Ice Cream Company has launched Volcanix, an ice cream stick with ve indulgent layers. Available exclusively to Booker and Tesco Group retailers, it blends a crunchy chocolate biscuit coating, smooth vanilla and chocolate ice cream with rich caramel sauce, and chocolatecoated caramel rocks.
Solero range expands
Solero has expanded its core range with the launch of a new tangy, fruity flavour – Solero Strawberry Twist – which combines creamy vanilla with fruity strawberry sorbet and swirl, and is made with 25% real fruit.
Solero is also introducing Solero Minis. Available in a mixed pack of Solero Exotic and Berry Bliss, the new mini size is designed to broaden snacking occasions.
Mars unveils Salted Caramel Ice Cream Bar multipack
The iconic taste of Mars – with a cool salted caramel twist. Mars Salted Caramel Ice Cream Bars combines the Mars flavour with a salted caramel kick. It is available now in multipacks of six in convenience and wholesale channels.
Lyle’s debuts new ice creams
Lyle’s Golden Syrup is launching two brand-new ice creams. Recently launched is Lyle’s Golden Syrup Ice Cream with Gooey Syrup Swirls, available in 500g tubs. Lyle’s Golden Syrup Ice Cream with Honeycomb Pieces will launch later this year.
& REFILLS
CAPTURING A CORNER OF THE VAPE MARKET
CHARLES WHITTING explores out what’s happening within the pods and re lls category to nd out where retailers can grow sales
CATEGORY EVOLUTION
SINCE the disappearance of disposables, the vape market has changed, with the growth of e-liquid and pod devices. While at rst retailers reported customers purchasing devices and discarding them after they ran out as though they were disposables, this trend appears to have faded as people recognise the inherent nancial bene t of buying the re lls and keeping the device.
“Among Elfbar and Lost Mary users, a survey found that 86% are purchasing separate re lls, with only 7% buying a new kit each time, highlighting the role of re lls in repeat purchase behaviour,” says Angelo Yang, associate general manager UK at Elfbar.
“High-pu -count devices are
the fastest-growing segment in the vaping category, accounting for approximately 60% of the market.”
However, the loss of disposables has also reportedly resulted in a reduction in customer footfall and loyalty around this category.
“Many retailers are now seeing a reduction in both the number and value of their vape baskets,” says Rich Cook, UK commercial director at Juul Labs. “This is why focusing on products that build long-term customer loyalty is so important. While other devices might seem attractive for quick sales, they don’t create the same repeat purchase pattern or protect retailers from future regulatory risks.”
SUPPLIER
Javier Soria De Vicente, international business manager, Klinsmann
“THE dominant format is a 2ml pod paired with a separate 10ml re ll bottle. Pre lled pod kits are gaining traction. Retailers are reporting a strong uptake of compliant pods and re ll systems that combine familiar ergonomics and throat hit with reduced waste, lower ongoing costs and clear Tobacco Products Directive (TPD) labelling.
“Range and positioning are critical. Strength segmentation is equally important. While 10mg remains the most widely purchased, o ering 5mg for lighter users and 20mg for ex-smokers and frequent vapers ensures the range caters to all usage levels.
“A well-designed shelf actively guides customer decision making, builds loyalty and spotlights trending products. Eye-level space should be reserved for launches and bestsellers. Budget options are to be placed slightly lower and premium options above.”
WHAT TO STOCK
THE next-gen nicotine marketplace is becoming increasingly saturated, with more brands and flavours appearing all the time. And within pods and re lls, retailers are receiving regular requests from customers to widen their range.
“There’s so much variety now that it’s hard to have everything and cater for everyone,” says Chetan Patel, from Felbridges Village Store in West Sussex.
“We have a BAT gantry from which we get a rebate every quarter, which is nice. We keep a few of its brands and a few other brands to o er a basic range. Beyond that, it’s hard to know which ones to go for.”
Patel says that his sales have slowed down. He sells a pod for £12.99 and re lls for £7, so customers see the bene t.
But retailers should be aware that each pod has its own re ll that won’t t the others, so chopping and changing too much could result in wasted stock.
David Wyatt, from Costcutter-Bargain Booze Crawley in West Sussex, says people are reverting from the “cleaner, easier” pods to e-liquids because the re lls are cheaper.
“We’re going back to where we started,” he says.
“Although when the vape duty comes in later this year, who knows what it will do to the prices?”
COMBATING ILLICIT PRODUCTS
THE Tobacco and Vapes Bill is expected to come into force at the start of next year, and it includes that anyone selling vape products must acquire a licence. But retailers must already do everything they can to ensure what they’re selling is legal.
“Retailers must source their products legally,” says Javier Soria De Vicente, international business manager at Klins-
mann. “Products cannot be legally supplied or sold until they appear on MHRA-noti ed products database.
“If the price looks too good to be true, it almost always is – and often carries compliance risk. A good supplier will be able to provide MHRA notication, TPD compliance proof and batch traceability.”
Retailers need to work with suppliers and law enforce-
ment to report wrongdoing and educate customers about the risks and impact of the illicit trade.
“Responsible retailers are already facing huge challenges from illicit competitors and criminal front shops,” says Duncan Cunningham, external a airs director at Philip Morris Ltd. “Almost 90% of retailers are regularly asked by customers if they stock illicit
nicotine products.
“Manufacturers and retailers both have knowledge and insight that can help enforcement bodies and policymakers understand how the market works and where the biggest problems are. By working together, we can help create regulations and enforcement approaches that cut out illicit nicotine sales and support responsible retailers.”
NEW PRODUCTS
Launches to add to your range
Juul2 Peach
Early this year, Juul Labs expanded its Juul2 flavour portfolio with the launch of a Peach variety. It has a £9.99 RRP for a starter kit, £6.99 for a device kit and £13.99 for a re ll kit four-pack. This followed the introduction of the concept in September 2025, when Mango, Apple, Watermelon and Lychee flavours were made available.
Elfbar JoinOne 15 Classic Pre ll Pod Kit
This latest product launch from Elfbar has an RRP of £12.99 for the kit, with the re ll retailing at £7.99. The kit includes a 2ml pre lled pod and 10ml re ll container, a dual-battery system to extend power and di erent modes to prolong battery life or boost flavour.
SUPPLIER VIEW
Angelo Yang, associate general manager UK, Elfbar
“A STRONG range prioritises compliant, fast-moving products from recognised, trusted and top-selling brands. Retailers should stock a balanced range of pre lled pod kits, including high-pu -count products as the fastest-growing segment in the vaping category, alongside compatible re ll pods and containers to meet repeat purchase behaviour. If supported by local demand, a select range of nicotine salt e-liquids for open-pod systems can help cater to the full spectrum of adult vaper preferences.
“Re ll accessibility is key to supporting device reuse. By making re lls clearly visible in store, retailers can help discourage one-o device usage and encourage repeat re ll sales. For the small proportion of adult vapers who purchase a new kit each time, retailers can steer behaviour by highlighting the cost bene ts of re lls, which o er signi cantly better value than regular device replacement.”
ADVICE
IMPROVING STORE SECURITY
With security concerns growing within the convenience sector, CHARLES WHITTING nds out what retailers are doing to keep their stores safe
Mike Nicholls, Costcutter Dringhouses, Yorkshire 1
“IT doesn’t matter where you are, you need to turn your store into Fort Knox. Security is a sore subject at the moment, but other than building it into your pricing and hoping for the best, what can you do?
“I’m starting to question whether CCTV even deters people these days. Are people that worried when the police don’t seem to be that fussed by crime? But you’ve got to have it.
“One of our stores went through the whole works with shutters front and back, and more. It’s worth it in terms of investment, though. We’ve now done that with all the shops. They all have shutters, lights, cameras and more, but we’ve still had a couple of burglaries. You can’t risk having any exposed windows. We’re putting more things behind the counter as well, and I wonder how much more we may end up having there, like in my grandfather’s day.”
Don Antony Manavalan, Nisa Local North elds, Stamford, Lincolnshire
“WE use a company called Sesami – a smart safe company –which takes all the cash we have and holds it securely, as well as checking for fake notes and things like that. It’s connected to the internet, so whenever there’s a new type of fake note circulating, it updates itself, so it’s live for any fakes and helps us keep pace with them.
“We have CCTV and intruder alarms in the store, and during opening hours, we often have more staff in place. But it’s tough and it sometimes feels like there’s not much more we can do without putting security on the door. That’s something Tesco can do, but it’s not really something an independent retailer can afford.
“Ultimately, it comes down to staff training. You have to be careful, and we have plans in place so our team are tackling shoplifting, but not putting themselves at risk.”
“WE have Bridges Fire & Security looking after our �ire alarms, shop alarms and CCTV. We’re planning to put face recognition into our cameras as well. We have 40 cameras throughout the whole store, including external ones Camera placement is so important. The four key holders in the store get a call from Bridges straightaway if there are any issues on the cameras, and they call the police immediately as well.
“We have shutters and all the standard security measures outside the shop. But one of the most important things is staff training. With Co-op, it provides an online training platform to keep staff up to date, and we do things like �ire alarm tests every week.
“Staff need to know what to do if something happens – that’s the key thing. And you need to have systems in place they’re familiar with, so they can feel safe.”
We have very basic security at the moment. What are retailers doing in their stores to protect their sta and stock? – Saeed Sardar, Premier Maddiston, Falkirk
