5 Steps to effective packaging Design | Newton Consulting

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The purpose of research work is to understand the approach/strategy of your competitors and to ensure that you create a design which separates you from the crowd and inspire people to make a purchase. Before you start designing, do a research work on the demographics of your target audience. Consider the likes and dislikes of the particular demographic you are targeting.

This will help you in coming up with a packaging which will instantly connect with the right audiences in the most suitable manner.

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Attractive packaging doesn’t have to be expensive. An inexpensive solution is to make the packaging more chic and personalized which should trigger the target audience’s emotional sensors resulting into purchase.

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The shape of the product is the first thing that human eye recognizes. So, distinctive packaging shapes are definitely a great way to make your product stand out from the crowd. You can also consider breaking the convention by giving your product a unique and novel packaging which should serve as an ‘eye-candy’ for the customers.

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57% of people around the world make purchase decisions based on whether the brand packaging is making a positive social and environmental impact or not. Packaging that is recyclable or eco-friendly is always a decisive factor for a customer to choose your brand over your competitors.

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57% of people around the world make purchase decisions based on whether the brand packaging is making a positive social and environmental impact or not. Packaging that is recyclable or eco-friendly is always a decisive factor for a customer to choose your brand over your competitors.

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Remember, packaging must reflect the brand’s attributes. Consider it this way that your product’s packaging is your first point of contact with the customer, so design it in a way so as to encourage user-engagement. As per human psychology, people tend to draw more towards hand-on experience; provide them one.

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About Us: Newton Consulting India is the subsidiary of Newton Consulting Group Inc. with its HQ in New York, USA. We are brand promotion companies in India. Our services include Business Consulting, Product Development, Creative Designing and Digital media marketing. If you are looking for a branding agency then call us at 011-65578601 our visit our website http://www.newton.co.in.