5 Key Steps to Design Packaging that makes an Impact | Newton Consulting

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Consider the likes and dislikes of the particular demographic you are targeting.

This will help you in coming up with a packaging which will instantly connect with the right audiences in the most suitable manner.

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Attractive packaging doesn’t have to be expensive. An inexpensive solution is to make the packaging more chic and personalized which should trigger the target audience’s emotional sensors resulting into purchase.

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The shape of the product is the first thing that human eye recognizes. So, distinctive packaging shapes are definitely a great way to make your product stand out from the crowd. You can also consider breaking the convention by giving your product a unique and novel packaging which should serve as an ‘eye-candy’ for the customers.

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57% of people around the world make purchase decisions based on whether the brand packaging is making a positive social and environmental impact or not. Packaging that is recyclable or eco-friendly is always a decisive factor for a customer to choose your brand over your competitors.

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Remember, packaging must reflect the brand’s attributes. Consider it this way that your product’s packaging is your first point of contact with the customer, so design it in a way so as to encourage user-engagement. As per human psychology, people tend to draw more towards hand-on experience; provide them one.

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