5 Components of a Robust Brand Strategy | Newton Consulting

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It is the brand’s first and the foremost impression on their target audiences.

Undoubtedly, visuals play a key role in shaping a brand identity as customer’s first point of interaction with your brand is majorly based on your brand packaging and brand visuals. Make sure the brand mark, logo design, and marketing collaterals are in line with your purpose, vision and mission and should be in the best interest of your internal and external stakeholders.

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It defines the purpose of your brand; how you want your brand to be perceived among your customers and in the marketplace.

Remember, brand needs to elicit an emotive reaction; it should address people’s needs in a way that is personal, relevant, and wonderful.

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It defines how robust your brand strategy is.

Does your brand strategy give your competitors something to ponder or react to?

Is the strategy flexible enough to quickly adapt to ever-changing market scenario? Is the strategy strong enough to survive and flourish in the longer run? These are the questions which your brand strategy should address here.

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Your brand story is the reason you do what you do and is the basis of how your brand is perceived in the marketplace. A compelling story is one that connects with a larger set of audiences and brands that successfully tap into the market emotions are far more powerful than brands that don’t.

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Brand resolution will tell you how inspiring your brand strategy is. Is it in line with your vision, mission, and purpose? Does it take into consideration stakeholder’s interests?

How well is it influencing the customer’s purchasing decision?

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