YEAR XXIV NUMBER 2 • MAY-JUNE-JULY 2023 The Business Travel Magazine SPECIAL EDITION
DearEuropeanreaders
HereistheItaliancreativityandstyleinaninternationalprojecttopromotetheprofessionoftravel manager,whichisundergoingsignificantchangesandbecomingstrategicwithincompanies
wehaveasectiondedicatedtothe MICEsector(meetings,incentive travel,congressesandevents).
Ourpublishingworkisalsoaccompaniedbytheorganisationofworkshops,webinarsandtraining events.Oneofourmostsuccessful projectsisMissionForum,acycle ofdebatesinvolvingexpertsfrom ourreferencesectors.
Since2013,wehavebeenorganising thefirstandonlyawardsceremony dedicatedtoItalianbusinesstravel, theIMAs-ItalianMission Awards.Thisyear,ontheother hand,wearelaunchingthefirstItalianawardsdedicatedtotheEuropean businesstravelmarket, theEMAsEuropeanMissionAwards,to
byPaola Mighetto,editor ofNewsteca
Letusintroduceourselves: weareNewsteca,aMilanbasedpublishinghousethat hasspecialisedinthebusinesstravelsectorforovertwentyyears.A marketleaderandtheonlyItalian B2Bpublishinghouse,wedeal
withallaspectsofcorporatemobilitywithourmagazines Mission,the businesstravelmagazine,and MissionFleet,thecompanycarmagazine.Ourbusinessisintegratedonlinebysocialmediacommunicationandby Missionline.it where
whichtravelmanagersandproviders fromalloverEuropecanapply.
ThisspecialeditioninEnglish, printedontheoccasionofourparticipationattheBusinessTravel ShowinLondon(June2023),allowsustointroduceyoutoour workandouractivities,settingobjectivesforexpansiononinternationalmarkets.
Wehaveselectedsomearticlesbelowthatallowustopresenttheareasinwhichwespecialise. l
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EMAisback EMAisback
EuropeanMissionAwardshasrecentlyclosednominationsforthesecondinternationalaward dedicatedtotheEuropeanbusinesstravelindustry.20prizesaretobeawarded.Aprojectthatwill culminateinagalaevening,scheduledon2OctoberattheTeatrodellaPergolainFlorence
byLorenza Grampa
NominationsfortheinternationalEuropeanBusiness TravelIndustryawards closedon12June.
Eightcategories,20awardsforsuppliersspecialisinginthebusiness travelmarketandtravelmanagers operatinginoneormoreEuropean countries,focusingontravelmanagementandrelatedactivities.The initiativewassetupbyNewsteca, theItalianpublishinghousespecialisinginbusinesstravelandcorporatemobility,whichpublishesthe Missionmagazineandthenews websiteMissionline.it
TheEuropeanprojectcopiesthe formatofthe“ItalianMission Awards”,whichthisyearcelebratedanimportantmilestone:itstenth anniversary.
EMAcelebratesbusinesstravelexcellenceandenablesanimportant businessnetworkingopportunity
duringthegalaevening,scheduled for 2October attheTeatrodella PergolainFlorence.Thisgivesvisibilitytocompanies,productsand services,reachingnewandretainingexistingcustomers,bycoming intocontactwithmajormarket playersandinternationaltravel managers.
TheEuropeanMission Awardsprocedure
Theproceduretoapplyfortheaward wassimpleandrequiredthecompletionofanonlinequestionnaire,availableon European-MissionAwards.com,aboutthecompany,its productsandmostrelevantservices. Afternominationsareclosed,the jury–comprisingqualifiedtravel managersfromalloverEurope–willcarefullyevaluatethequestionnairesandchoosethefinalistsin eachcategory.
Theshortlistoffinalistswillbe judgedbytheonlinevoteoftravel managersfromalloverEurope, whoarenotpartoftheofficialjury butwillhelpdecidethewinners. Theprizeswillbeawardedduring thegalaevening-anopportunityto celebrate,strengthencustomerrelationsandforgenewrelationships withEuropeanoperators.
NextEMAdestination: Florence
Florencewasselectedasthelocationfortheannualevent,whichthis yearwilltakeplaceon2October. ThisTuscancityhasanimportant historyandisknownworldwidefor itscountlessmonumentsandworks ofart.Whodoesnotknowthedistinctivetwo-colouredmarbles adorningthefaçadeoftheDuomo andBaptistery?AndPiazzadella Signoriawithitsmanyvaluable
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sculptures?Despitethemanysites tobevisited,itisahuman-sized city,richinnaturalbeautyand landscape.JustthinkoftheArno andtheBoboliGardens.
Inacitythatwelcomestouristsall yearround,therearemanyhotels capableofaccommodatingevery typeofclientele.Inadditiontohistoricalhotels,in2023someparticularlyprestigiousandimportant structuressawthelightofday.La Gemmaisthenewfive-starhotelin ViaCalimala,inaMongegroup building,whichpreviouslywas usedasaZaradepartmentstore. Otherfive-starstructuresarenewto thehotelsectorinFlorence:theW
FlorenceintheformerGrandHotel
MajesticandtheCollegioalle Querce,thefirstAubergeCollectionbuildinginItaly.In2024,the BaccaratVillaCameratawillopen inpartnershipwithOmnamGroup. TheBaccaratopeningmarksthe ItaliandebutoftheShHotels&Resortsgroup.
Hiltonhasalsoopenedanewhotel. ThisistheAngloAmericanHotel Florence,createdfollowingan agreementwithWestmontHospitalityGroupandfundsmanagedby OaktreeCapitalManagement.Itis thethirdHiltonhotelinFlorence.
EMAwillbeheldafewstepsfrom theDuomo,TeatrodellaPergola
(accessfromViadellaPergola30). Theeveningwillbeginat6pm withanetworkingaperitifandcontinuewiththeawardsceremony,interspersedwithadinnerandshow. Theeventwillendat10.30pm. Thetheatremaintainsanindissolublelinkwiththecity’shistory350 yearsafteritsinauguration.Itisa mixofpassionandmodernity,traditionanddriveforinnovation,fas-
cinationandmystery.Designed withboxestomimicthesamesituationinsidethebuildingthatallowed thenobilitytoseewhatwashappeninginthecourtyardsofRenaissancepalacesbylookingoutofthe windows.ItbecamethedistinguishingfeatureoftheItaliantheatrethat evolvedfromthePergola:small, separatespacesthat allowedeach familytoadmiretheshowfroma privilegedpositionandremaindetachedfromtheotherspectators (consideringtheirritableattitudeof theFlorentines).By1718thetheatrewasperformingworksbygreat composers,suchasAntonioVivaldi.Intime,thetheatreacquired technological(avaluablewinchto beusedasastagehoist)andaesthetic(curtaindepictingPetrarch’s coronationontheCapitolineHill) solutionsforthetime.Todaythe Pergolahostshundredsofdifferent andimportantevents,andgreat worlddramaturgyproductionsand scriptsperformedbygreatactors anddirectors.It’snocoincidence thatStefanoAccorsiistheTeatro dellaPergolaartisticdirector. l
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MissionForum
eventsandfleetmanagementsectors topromotenetworkingand education
Themeetingsareaimedat travel managers,eventplanners,fleet andmobilitymanagers,andall professionalsinthebusinesstravel,eventsandautomotivesupply chains.
bythe editingoffice
MissionForumisacycle ofdebatesdevisedby Newsteca -contentdeveloperinthebusinesstravel,
TheeventsarecreatedbyMission andMissionFleetjournalists.These areamplifiedthroughcorrespondingmediachannelsandonMissionline.itandtranslatedintosocialactivitiesandjournalisticinformation. Thelatesteventtookplacelast28 MarchinMilanandwasentitled
“Theroleofenergyoncorporate mobility.”
Theenergycrisisanditseffectson mobility wasoneofthediscussed topics -theimplicationsforFleet andTravelManagersandhow theseprofessionals copewiththe difficultiesofemployeestravelling forworkandusingcompanycars. Thiswasdiscussedfromashort-and medium-termperspective.
Therewasa marketstudycarried outbyEuropeanHouseAmbrosettie ntitled“Energycrisis andeffectsonmobility-implicationsforFleetandTravelManagers.” l
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Get-togetheraboutbusinesstravel,carfleets,eventsandmeetings.ThisisMissionForum
ME MEET HE JUR UR
ThejuryofexperttravelmanagersfromleadingEuropeancompanies willevaluatethecandidatesanddeclarethewinnerofeachcategory.
@EuropeanMissionAwards EuropeanMissionAwards PaolaMighetto Editorial Director Newsteca Alessandra Manzanares ReporterandHeadof Communicationand EventsatNewsteca andMissionline.it Edi HenryGrégoire Chiefoftravel, Accomodation& Conferences services at UEFA MihaiLucian Dinu Expense Reporting Manager>P (Global Travel Professional) atUiPath Ovidiu-Dan Tarean Global Business Travel atVitesco Technologies Patricia Marcaide Global TravelManager atSibelcoGroup AnisaKabura Travel&Expense Associate atAlteryx Cesare Belosi HeadofGlobalTravel &Expensessystem andservices atStellantis LilianaNesti Corporate TravelManager atA.MenariniGroup Italia Letizia Boccelli TravelManager atSo del HelderMendes Global Travel Program Manager at NetJets Roberto Laffranchi Group Travel ManageratCoesia S L C O O R D I N A T O R S J U R O R S
Underthepatronageof Learnmoreon www.europeanmissionawards.com Followus:
EMA
e jury of exppert travel managers from leading European companies wil will e evaluate the c caandidates and declare t the w winner r of each h c caategory. Under the patronage of Learn more on Follow w u us: EuropeanMissionAwards uropean Mission Awards TH E WI NNERS R WILL WI LL BE ANNOUNCED U NCED A AT T T THHE E G GAL AL A N IGHT AWAR AWARDDS S C CEREMOEREMONNY Y 2 O 2 OCCTTOBOBEER R 2 2023 023 F FLLOORREENNCCE E
OF
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Anevent nevertobemissed
bythe editingofficeTheBusinessTravelShow EuropeinLondonhasalwaysbeenthemostproductiveeventoftheyearforcontent andnews.Likeeveryyear, Mission wasthemediapartnerandtookpart inthetwo-dayeventattheendof Junewithateamoffivefromthe editorialandeventsdepartment, whichthisyearpromotedthenew EuropeanMissionAwards .The exhibitionfocusedoncorporate travelsustainabilityandsafety, basedontheISO31030standard ontr avelriskmanagement.Europeantravelmanagersarecompletelyunawareofthisstandard.Asurvey(of141professionals)showed that53percentoftherespondents didnotknowaboutit.However,the sustainableapproachtotravelmanagementwasbetter.
Practicalactions
Lasteditionamongthespeakers was Ford’sglobaltravelmanager StephenSwift ,whoexplained whatpracticalactionshewilltake
thisyeartomakethecompany’s travelprogrammemoresustainable. “Thefirstthingistolookforflights andhotelswithanenvironmental focus.Optingforelectricvehicles whenpossible.Andinthis,our TMCisagreatpartner.ThisisbecauseFordisinvestingheavilyin electricmobility”hesaid.The BusinessTravelSh owinLondon willpublishitsroadmaptozero emissions.Itwilldosobychoosing themostsuitablepartnerstoaccompanyitalongtheway. Louis Magliaro,executivevice-presidentofBtnGroup,thepublishing houseownedbyNorthstarGroup (seebox),said:“Thisyearwewill measureandtrackourgreenhouse gasemissions.Theresultswilldetermineourfuturestrategyin choosingtherightemployeeswho willgointhesamedirection.”This istoemphasisethatthesusta inabilitygoalisa“chaingame.”
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WewereattheBusinessTravelShowandcantellyouwhereEuropeantravelmanagement isheaded-sustainabilityandsecurityarethekeythemes
Travelmanagement companies(TMCs) commitment
TMCsarestartingglobalsustainabilityinitiatives,andthemostinteresting,announcedatBTS2022, concerns sustainableaviationfuel (SAF),thekeytodecarbonising aviation.
Toincreasethespread, American ExpressGbt presentedaSAF “bookandclaim”platform,based onblockchaintechnology.Andit alreadyhasitsfirstcustomer, Aon Greenfuelisatleasttwotoeight timesmoreexpensivethannormal jetfuel. Itisunavailableatallairportsanditsuse,mixedinsmall quantitieswithtraditionalkerosene, isrestrictedto“special”initiatives, Notforeverydayairlineservices. ThatiswhyAmexGbt’sproject withShellandAccentureshows foresight.Especiallyifweknowthe useofgreenaviationfuel cutsCO2 emissionsby80percent. With Avelia (platformname),travel agentsandbusinesstravellerscan contributetothedissemination whilechoosingtheairroutetobe booked.How?Thecustomeropts foraquantityofSAFandevenif thisisunavailableatthatairportof departure,thefuelwillbefedinto anotheraircraftwhererefuellingis possible.Inreturn,itwillreceive sustainability credits ,certifiedby blockchaintechnologyandusable forthecompany’sbalancesheet.
LastJune,therewasamilliongallonsofSAFavailableonAvelia.
Today,sustainablefuelistheonly viableoptionforreducingaviation emissionsinthesho rttomedium term.
Risk&Security
ThesecondtopicatBts2022was security,orratherriskmanagement. Sincethepandemic,ithasbeenan evolvingfocus.Monkeypoxwas includedinthe Risklineforecast forthe2022travelrisks .The companyunveileditsnew TravelPrep ,whichbringsthecorporate
travellertotheforefront.Previously Risklinesentinformationandalerts totheTMCwhichcouldchoose whichalertstoforwardtobusiness travellers.Nowbusinesstravellers canoptoutofbeing“filtered.”The reportissuedreferstothetripdurationandcanbeactivatedbycommunicatingmail,tripdatesanddestination.Twooutputsareobtained withtheTravelPrepsubscription:
twoweeksbeforedepartureanda real-timealert.Thefirstisapretraveladvisoryonthe destination(s),whichallowsthe companytofulfilits dutyofcare obligation. Itcontainsinformation oncriticalissuesandCovid-19,a summaryofrisksinthecountry, alertsonstrikesandentryrestrictions.Then,48hoursbeforedeparturethereisanupdate. l
BTS,climatecommitment
BTS2023
The2023event willbeheldon 28and29June atExCelLondon, informationcan befoundon Businesstravelshoweurope.com. The hosted buyer programme providesfree hospitalityand participationto travelmanagers whohaveatleast £1millionto spendonbusiness travel.
ThecompanyorganisingtheBusinessTravelShow(Bts)hassignedthe NetZeroCarbon EventsPledge,ajointinitiativeinvolvingvariouscompaniestocombatclimatechange. Thepledgeincludestargets:halveemissionsby2030andachieveneutralityin2050,inline withtheParisClimateAgreement.Workingwiththe BritishassociationISLA onthe sustainablefutureofexhibitions,theeventanditsorganisers fromUSmediagiant NorthstarTravelGroup havelong beenworkingtomovetheindustrytowardszeroimpact.In addition,theymotivatecompaniestochangetheirattitudes andstrategiesinthe travel,meetingsandhospitality sectors.
Lastyear,asin2021,partofthiscommitmentwashighlighted bythe EthicalTravelTrail,atrailthroughtheexhibition hallthattookvisitorstothestandsofvirtuouscompanies. Theyarevirtuousinthefieldsofsustainability,diversity,fight againstCO2 emissionsandthebattleforhumanrights.The “trail”exhibitorsandtheconferencesessionsheldattheExcel ConventionCentreon29and30June2022guidedvisitorsontheirjourneytowardsan ethicalapproach.Amongthe31companiesinthisspecialsectionwereAirplus,BcdTravel, BestWestern,Easyjet,Emburse,FreeNowForBusiness,Hilton,Hrswithitsvaluable databaseofeco-friendlyhotels,Lufthansa,Mastercard,SapConcurandUnitedAirlines.
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ThefirsteditionofEMA2022
HeldinRomeonOctober2022thefirstEuropeanMissionAwardsmarkedthelaunchofthe publisherNewstecaamongInternationalawards,afterextensiveexperienceorganizingawardsto recognizethebestItaliancompaniesinthebusinesstravelindustry
byAndrea Barbieri CoronesAfternineyearsawarding thebestcompaniesinthe Italianbusinesstravelindustry,theMissionAwardshave movedthebordersinItaly.TheresultistheEMA’s–EuropeanMissionAwards,thefirstItalianprize dedicatedtoEuropeancompanies. Thisevent,whichwasheldonOctober10th,2022attheSt.RegisHotelinRome,unveiledthenamesof
CATEGORY:AIRTRANSPORT
DeltaAirLines wonas“Bestcompanyfor businesstravelers–longhaul”.Foritsfocus onsustainabilityanditsstrongloyality programme.Beingpartofaglobalalliance wasadecidingfactorinthejury’schoice. ITAAirways wonas“Bestcompanyfor businesstravellers–shortandmediumhaul”. Forthecourageofstart-upthathastakena leadingplaceintheaviationindustry.“Prize forbestbusinessclass”: EthyadAirways Foriotshighstandardsofservice,whichthe jurorshadexperienced.Thequalityand luxuryoftheirproductsurpassesmany airlinesoperatinginEurope”.
Category:Accomodation
Bestchainoftheyearforbusinesstravellers: NHHotelGroup. “Forbeingwellpositioned inalldestinationsandforthevarietyof brandsinitsportfolio.“Bestobusinesshotel forbusinesstravellers: VinnciConsulado deBilbao.“Ahotelwithexcellent restaurantsandup-to-datetechnologyfor businessmeetings”.Bestapartmentprovider forbusinesstravelers: DuomoApartments byStarhotel.“Flatswithhigfh-quality
22winnerschosenbyajuryofInternationaltravelmanagers.This firsteditionarrivedaftertwodifficultyearsforthebusinesstravelindustry.Howeverprofessionalsconfirmthattheyhaveseenencouragingsignsinthesector.AtEMA 2022atotalof 22awards werepresentedtotravelmanagersandcompanies“thathavestoodoutfortheir innovationandhighly-qualityser-
furnishingandcontemporarydesigninthe heartofMilan.Businesstravelllershav4e accesstothegymandwellnesscentreatthe hotelnextdoor.“Bestinhousesafe&clean programmeforbusinesstravelers: Gruppo UNA.“Foritsprotocolwhichincludes completeautomationofcheckin,checkout andrestaurantservices.”
CATEGORY:GROUNDTRANSPORT
Besttravelpartner–ChaffeurService–Taxi provider–Carsharing: FREENowfor Business.”Foritsexcellentsustainabiliuty programme,whichsetsitapartfrom competitors.”
CATEGORY:MEETINGSANDEVENTS
Bestspaceformeetingsandevents: NHOW Milano.“Partofanestablishedhotelchain,it offersanattractivealternativetotraditional meetingeventisspaces.“BestMICE destination: Malta.“Foritsdedicationto bleisure,airconnctionstoandfromall Europe,widelyspokenEnglishanda favourableclimateyearround.”
CATEGORY:TRAVELPROVIDER
BestTMC: ACETravelManagementATG UK. “Threeonlinebookingsystemswith advancedfunctionality.Theagencyoffersa technologicalin-houseriskmanagement platform.Presentin140countries.”
CATEGORY:TRAVELTECHNOLOGIES
BestrangeoftechnologicalsolutionsforBT managment: CytricbyAmadeus.“Forits
vicesprovidedtothosetravelling everyyearforbusiness”.Among the 93finalists participatinginthe competition,40werecompanies thatpresentedtheirservicestothe jury.Atotalof185guests–travel managersandsuppliers–participatedintheevent.Themembersof thejury,sponsorsandrepresentativesfromthesponsorsEmburse andVisapresentedtheawards. l
excellenttravel&expensesfunctionsandits excellentreportingsolutions.”Bestselfbookingtool: EgenciaTravel Management.“Thenewpartnershipwith AmericanExpressGlobalBusinessTravel standsout.Thisnewpartnershipisdestined forabrightfutureduetonewsustainability projects,includingtheuseofsustainable aviationfuel.“Bestexpensereport managementsystem: Emburse.“Their integrationwiththemostimportantTMCsin Europeisgreatlyappreciated.TheyuseOCR technologytoprocesstravelexpensereceipts andprovideautomaticcreditcardfeeds, allowingfordirectcommunicationbetween travellers’paymentmethodsandcompany accounting.“Bestreportingsystem: Analytic StudiobyEgencia. “Nolicenceis necessaryandanunlimitednumberofusers canaccesstheplatform.Itprovidesaquick andstablereportingsystem.“Best transformationinitiativeoftheyear: Cytric EasybyAmadeus.“Forthe‘giantleap’it hastakenthroughintegrationwithMicrosoft 365andprovidingallthenecessarytoolson theplatform.”
CATEGORY: THESOCIALIMPACTOFTRAVEL Bestsustainabilityandinclusioninitiativeof theyear: HRS.“Forcreatinganew‘Green Stays’labelthatidentifieshotelswithahigh focusonsustainability.HRSallowstravel managersandtravelerstoselecttheirown accommodationbaseonsustainability scores.”
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EMA22Winners
Newsteca is the only Italian B2B market-focused publishing company in the business travel and fleet/mobility
management fields. The company prints Mission – The Business Travel Magazine, leader in Italy in the business travel sector,
and the MissionFleet – The Company Cars Magazine, dedicated to the management of car fleets
insights relating to all aspects of the corporate mobility, business travel and Mice
The publishing house is online with www.missionline it, the only Italian website that offers the latest news and
Newsteca is the organizer of IMA, Italian Mission Awards, the first Italian award in the business travel sec-
tor, and of MissionForum, a cycle of debates and round tables with the contribution of the most authoritative
stakeholders
9,500 copies per issue
4 issues per year
Newsletter 6,000 email contacts
Target audience
Travel managers and professionals responsible for booking and managing business travel.
tion companies, rental companies, IT providers and tourist boards
Industry operators: TMCs, travel agencies, airlines and train companies, airports, hotels and apartments, reloca-
www.missionline.it is the digital heart of Newsteca
Unique users: 2 000.652 per year
Pages users: 6 226.776 per year
MICE
A special section on www Missionline it dedicated to the meetings industry 4,000 subscribers to our MICE newsletter
Target audience
Event managers, travel managers and all professionals responsible for meeting and events
MICE suppliers and DMCs, professional congress organisers (PCOs), tourist boards and convention bureaus
Contact: Newsteca S.r.l. • Via Larga, 6 • Milano +39 02 36599030
Eventi@newsteca.it
@missionline • @mission.newsteca • Newsteca
EuropeanMissionAwards
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