3 minute read

Partnership Committee Report

ALL OF US NEED TO DO OUR PART

By Noah Hommerding

Hello KFC Family and greetings from Minnesota. The ice is off the lakes, and pontoon rides and summer are just around the corner!

With the changes in Convention format to meet the needs of the crazy times we find ourselves in, I haven’t been able to share with you all an update from the 2020 Partnership Survey. I’ll do my best to summarize the highlights here for you now:

Overall participation was on par with prior years, with 128 responses, or a 38-percent participation rate. I’ll ask again at the end, but please take time to complete the survey this fall. I also need to recognize and thank Kelly Rodenberg and Brandon Robertson, and those who work on our communications, for all the support they gave to getting the survey in front of you. Special thanks to all who completed the survey in 2020. I really appreciate you!

First, where has the brand partnership improved? The belief that we’ve made the RGM’s lives easier improved six points versus the prior year. KFCC Town Hall calls and their effectiveness at communicating specific business topics, best practices, recognition, and Q&A also improved with a four-point increase. Last, collectively the survey showed a three-point improvement in the confidence in KFC’s strategy to accelerate our business.

I found it encouraging to note that 63 percent of you intend to build a new KFC restaurant in the next two years; that’s exciting! Additionally, it is shown in the survey results that the new restaurant incentives are beneficial and important when deciding whether to build. Eighty-seven percent of you agreed.

The survey also showed positivity around effective communication and support through the COVID-19 crisis, and you felt KFCC supported you well with tools and procedures to keep your teams safe and restaurants open. This was a new question for 2020, and 87 percent of you agreed.

Where are some of the areas that you feel need to be improved upon? The lowest-scoring items in the survey cover three, primary areas: First, though we have improved upon making an RGM’s life easier, it is still one of the lowest-rated questions on the survey. I personally feel this to be one of the top barriers to success we have and know there are projects in process to help. Both franchisee and KFCC leadership will need to continue to keep the RGM — and the roles we ask them to perform — top of mind for the remaoinder of 2021.

Second, in a new question on the survey this year, we asked how KFCC’s tools and resources enable you to effectively drive recruitment in your restaurant. Fifty-nine percent of you felt those resources to be on par, and thus 41 percent did not. We certainly all can feel the pressure in the employment pool at this time, and it’s blatantly clear in my eyes that recruitment and retention are going to make or break many restaurants. The brands that figure it out the best will grow. Those that don’t, won’t. We have so many shareworthy success stories in our brand, and I hope we start to talk about those in the public space. Additionally, you’ll note already there have been efforts to improve in this area. Currently on teamkfc.com, you can find BDP’s from operators around the country in recruitment and retention.

Last, there were some fairly significant declines in your responses around advertising satisfaction (-9 pts), Your KFC Voice employee engagement survey helps to drive culture (-5 pts), and the training provided by KFCC helps our teams achieve operational excellence (-5pts). It’ll be important that we work together this year to make progress in those areas.

I’ll close by asking for you to please watch your inbox in November, and ask you to please complete the survey. I certainly know how busy you all are, and that a survey can sometimes not be highly important to you. However, know that the leadership at KFCC works with us to make this survey meaningful, and they take the results to heart. I feel confident that it helps steer the brand’s direction, and there are many items the AKFCF uses from the survey as well. Afterall, it is about the partnership between franchisee and franchisor. All of us need to do our part. n

I found it encouraging to note that 63 percent of you intend to build a new KFC restaurant in the next two years; that’s exciting!

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