> Rogers Hometown Hockey coming to Grimsby Nov. 27-29 /Pg 5 > Vaine claims residency consecutive Pg 3 > Fall Home Improvement ideas Pg 10-11 > Main East heritage study off to quizzical start Pg 15 Thursday, October 28, 2021 Vol. 10 Issue 26
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All kinds of fun at new Rotary Park
Ryder Osland, 5, and London Green, 4, were just two of hundreds of children who covered a lot of ground at Beamsville’s newly opened Rotary Park. The $3.9 million facility was opened last week with the latest round of COVID sanctions having been lifted. For more details, please turn to Page 4. Williscraft - Photo
Niagara Benchlands: Lincoln adopts new brand By Mike Williscraft NewsNow A new brand identity – Niagara Benchlands - has launched Lincoln’s five-year Tourism Strategy and Action Plan. The new marketing initia-
tive will help Lincoln shape the community and increase economic opportunities for residents, businesses, and investors, say Town officials. “It is an exciting time for the Town of Lincoln and I am so proud of the collective vi-
sion that has created our new tourism brand and identity,” said Lincoln Mayor Sandra Easton. “The results of this initial stage of the project truly align with who we are, who we are becoming, and celebrates the
uniqueness of what makes the Town of Lincoln so special.” The cost of the rebrand process was about $60,000 with more than just a name and logo resulting from the work, said Paul Di Ianni, Lincoln’s director of economic develop-
ment and communications. The program also included: • Brand and identity development – i.e., primary research and extensive community consultation to identify the Niagara Benchlands name See BRAND, Page 2