Essential tips on successfully launching a new website

By Guy Pineda

The rush of the holidays is finally over - Mother’s Day, Father’s Day - let’s celebrate them again next year! Now it’s time to welcome the less busy summer season, which means more opportunities for your business to explore new projects.

If you’re a small business owner, especially in the jewelry industry, one project that deserves your attention: your website. Now is the perfect time to evaluate and explore ways to improve your online presence.

Whether you’re considering building a brand new website or halfway to launching one, here are some valuable tips for you.

Enhancing Online Visibility with SEO

First and foremost, let’s talk about SEO and organic search traffic. How do you ensure that your website gets found online? It’s a broad topic with numerous elements to consider. But if you’re building a new website, it’s essential to prioritize SEO from the very start. Why? Incorporating SEO practices during the development process won’t require extra work later. You must ensure that your website aligns with the search intent of people looking for products or services similar to what you offer.

Content optimization is another vital aspect of your website. If you’re not confident in your ability to handle it yourself, consider partnering with a web development or marketing company that can assist you in creating SEO-friendly content based on solid research. Combining engaging content with proper SEO techniques will help you improve your website’s search engine ranking.

Tip: Collaborate with a web development company that is well-versed in SEO and understands its importance beyond aesthetics. Mobile-friendliness and performance should also be top priorities, as they directly impact

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your website’s SEO. Often, these aspects are overlooked, so pay attention to them.

Maintaining Google Rankings and Keyword Rankings

If you’ve had a website for several years, it’s likely that Google has already ranked various pages for different keywords. When launching a new website, maintain those rankings by ensuring that the URLs of your new site match the existing ones.

You can achieve this by replicating the same URL structure or implementing proper redirects. This ensures that Google recognizes the previously indexed pages and understands their new location or status.

Prioritizing Speed, Performance, and Security

Use tools like Google Page Insights to evaluate your website’s speed. Compare the speed of your new website to the old one and strive for improvements.

If your existing site contains large hero banner images, consider resizing them for faster page load times. Avoid using rotating banners, as they no longer offer the same benefits they once did.

If building a new website or changing platforms, find one that aligns well with your business processes. If you or your staff will be responsible for website updates and changes, ensure that the platform is user-friendly and doesn’t require excessive effort to make updates. Consider the technical abilities of your staff as well, as some platforms may be more complex than others.

Including Tracking Scripts and Ensuring Functionality

These tracking scripts can include social media integrations, Google Analytics, and other tools that help monitor user behavior and measure your site’s performance. Failing to include these scripts may result in missing data and a gap in your website’s analytics history.

Ensure all tracking functions are correctly implemented and functioning, including order notifications, thank-you screens, and auto-replies. Clarify who

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