BIGGER BOLDER BELLA

from Southern Jewelry News Digital Magazine

SJN MAJN

All new flexible sterling silver bracelets and rings.

The company also sees men’s jewelry as a burgeoning and profitable business. Kelly Waters invested big in this category, acquiring in 2019 two wellrespected brands, Legère and Lindsay & Co.

Ed describes Legère as a real contender with its wide selection of timeless and fashion-forward styles geared to younger men. The collection features a variety of materials from 14K, sterling silver and gold vermeil to stainless steel and leather in bracelets, signet rings, chains, pendants, money clips, key rings and other accessories. And, for the man who wants the very best, Lindsay & Co. is handcrafted in the USA in 14K and 18K gold and sterling silver, with diamonds and precious stones.

Tools for Success

As part of its exceptional customer service, Kelly Waters provides retail partners with all of the marketing and merchandising tools they need to promote and turn product profitably.

“We offer professional marketing and advertising materials and photography, beautiful displays and packaging, engaging social media and email content and campaigns, as well as personalized product gift books for key holidays, and one just for wedding party gifts,” shares Ed, citing the company’s interactive B2B website as a great resource for its retailers.

Sixty years is an incredible milestone for any company, recognize Jack and Ed. The brothers underscore their commitment to carry on the high standards of quality and honesty their parents founded the business on and passed on to them.

To learn more about the company, visit Kelly Waters at major trade shows such as IJO, RJO, AJS, and Leading Jewelers or online at www.kellywaters. com.