StaycationPromo

A F T E R 50

Staycation Promotion Florida Vacations For Floridians • Draw guests to your property from near enough to avoid the time and expense of air travel but from far enough to insure multiple night stays.

• Target 50+ market – most disposable income, time availability and leisure interest than any other group demographic.

• Employ integrated, four-tier multimedia marketing resources of Lifestyles After 50 • Special center section display advertising • Direct contact with Lifestyles After 50 events attendees • Direct email blast in Lifestyles After 50 proprietary newsletter • Web based premium banner ads • Exclusivity – limited to only high profile, “marquee” names • Seasonal benefit – draw the “snowbirds” in season….Attract the “locals” with your off-season promotions • Deeply discounted package pricing

Fabulous

STAYCATIONS Exquisite Golf Resorts & Spas ~ Close to Home

Stay

Play

Dine

Unwind

Enjoy all the extras these great golf resorts have to offer.

A F T E R 50

You deserve to stay and play at the best!

TRUMP NATIONAL DORAL Transformation Underway

The Trump Hotel Collection™ purchased Miami’s iconic resort in June 2012 and has committed not only to restore the resort to its original grandeur, but to elevate it to rank as one of the greatest resorts in the world. During your stay in 2013, you will witness the beginning of our exciting transformation. Although we do not anticipate these enhancements to affect your overall experience at the resort, it is our goal to ensure we communicate any and all activities underway.

Our four other championship golf courses inspire and reward players of every ability from weekend enthusiasts to the most recognized names in golf. Experience the legendary Great White Course, designed by golf legend Greg Norman and the only golf course of its kind in the Southeastern United States that utilizes coquina -crushed shells- as the primary design element on every hole. Golfers may also challenge their skills on our Jim McLean Signature Course, Championship Red or Gold Course.

Mesazul Steakhouse

Experience Doral Golf Resort & Spa Miami’s Latin-inspired spin on the classic American steakhouse with a lively, sophisticated and inviting atmosphere. Our signature entrees include: Prime Steaks & Chops Served with a Trio of Chimichurris, New Age Lechon Asado, Slow Roasted Rotisserie Mojo Chicken and Grouper Oscar. We feature wellselected boutique wine offerings from South America and Spain that anchor the list as well as a strong showing of New World wines. Winner of the 2011 Wine Spectator Award of Excellence.

Spa Accommodations

With curving staircases and splashing fountains, the charms of a Tuscan villa blend with the amenities of a truly luxurious resort. The Spa features 48 exclusive guest suites with private dressing areas, marble bathrooms, Jacuzzis, wet bars, available high-speed Internet access, glorious views of formal gardens, and the legendary greens of Doral Golf Resort & Spa.

PGA NATIONAL RESORT & SPA The Fun Doesn’t Stop at Golf

More than a resort golf experience, PGA National is a championship golf experience. You already know them by name, or at least by reputation – The Champion, The Palmer, The Fazio (formerly known as The Haig), The Squire and The Estates – PGA National’s five TOURworthy play options are among the best Florida golf courses. Walk in the footsteps of champions where a distinguished 30-year legacy of professional tournament play that includes the 1983 Ryder Cup and 1987 PGA Championship also offers guests an outstanding array of luxurious amenities. Packages combine accommodations and breakfast at Palm Terrace with a daily round of golf, unlimited range balls and golf bag storage.

The fun doesn’t stop at golf. PGA National offers tennis, racquet ball, croquet and a host of fitness classes to keep you at the top of your game during your stay. Exercises range from relaxing yoga and water aerobics classes to chair pilates, spin classes, Zumba, dance and fitness boot camps. Work out individually, in a group or one-on-one with a personal trainer, and relax afterwards in their soothing sauna or whirlpool. The resort pool is a centerpiece of PGA National, surrounded by all of the amenities you could desire during a day in the sun: refreshments, towel and lounge chair service, periodic live entertainment and a water feature for younger guests.

Need to unwind? Make the Spa at PGA National your tropical retreat and enter a new realm in relaxation. The full-service spa and salon presents more than 100 ways to indulge. And while you’ll find all of the body and beauty treatments you’d expect from a luxury spa, you’ll find plenty of surprises, too -- including treatments based on their Waters of the World mineral pools (try the Salies de Bearn with salts imported from the French Pyrenees); therapies rooted in global healing practices; exclusive services and experiences inspired by their paradise setting -- such as their Sea Water Pearl Ritual. Enjoy special packages, couples’ treatments or a personalized experience. How will you reward yourself?

REUNION RESORT

At Reunion, it’s all about the game.

Reunion Resort is the only destination in the world to boast three Signature golf courses designed by legends Palmer, Nicklaus and Watson, and it’s also the home of the Annika Academy—an intensive program that includes golf coaching, custom gear fitting and analysis, nutrition and personalized fitness to keep you at the top of your game. Stay in roomy villas or rent an entire vacation house for your stay and enjoy all of the comforts of home in the heart of Orlando, close to all of central Florida’s exciting attractions. Dine on the rooftop of the Reunion Grand at Eleven, or enjoy sushi freshly prepared by Chef Michael Ha at the Grande Lobby Sushi Bar. Need to unwind? Reunion’s boutique spa has you covered with a variety of massage and body treatments.

HAMMOCK BEACH RESORT

Whether you’re looking for a quiet retreat or an action-packed getaway, a stay at Hammock Beach Resort offers the best of both worlds, with golf and spa packages that combine luxurious accommodations with hours of play and pampering. Tee off on Jack Nicklaus’ award-winning Ocean Course overlooking the Atlantic, or rejuvenate yourself at The Spa at Hammock Beach Resort, which features treatments rich with the healing minerals of the sea. Choose from luxurious oceanfront villas to fully equipped suites. Enjoy fresh seafood and Italian favorites at Delfinos, or relax at the Cigar Bar after a long day on the green. Beaches, shopping and attractions are never far away at this all-inclusive golf resort.

INNISBROOK RESORT

Go where the pros play. This Tampa golf resort offers four challenging championship courses that draw golf legends to the PGA Tour every March.

Stay in one- and two-bedroom suites, vacation homes and rentals with southern elegance and plenty of amenities, all near hiking and biking trails, fishing, tennis and four sparkling swimming pools. Sign up for the Indaba Spa Experience and enjoy signature treatments that draw inspiration from nature to help bring all aspects of your life into artful balance.

Dine overlooking the signature Copperhead Golf Course at Packard’s Steakhouse, or order a picnic lunch at the fresh Market Salamander. Affordable luxury and an award-winning golf experience meet at Innisbrook.

A F T E R 50

is the only publication targeting the 50 + market with an event segment spanning 20 + years.

Lifestyles After 50 personnel will display and promote your materials at our events.

• Showcase your properties at our events without the time and expense of being there.

• Our events draw 2,000 to 4,000 people.

• The value of putting your information into a qualified attendee’s hand is priceless. * Please see the events list on back of this flyer.

Our events are proven winners!

Contact us at: 1-888-670-0040 • www.lifestylesafter50fl.com

A F T E R 50

Reach Up To 30,000 Recipients or More.

We will include 350 words promoting your property as part of our partner promotion.

Will Feature Your Property Through Our Monthly Newsletter E-mail Blast!

Website Advertising A F T E R 50

www.lifestylesafter50fl.com

Top Leaderboard 728 x 90

Top Small rectangle 230 x 90

Square 1 300 x 250

Promotion includes listing in business & services directory.

Square 2 300 x 250

Website Advertising A F T E R 50

www.lifestylesafter50fl.com

Leaderboard bottom 728 x 90

Reach the desirable 50-plus market with Florida’s national award winning publication.

A F T E R 50 Five zoned monthly editions The focus of Lifestyles After 50 is to invigorate and inspire our 50-plus population to

“live life more fully.”

James Patterson CEO 615-298-4438 jimkelpat@aol.com

2013 MEDIA KIT

Welcome

Lifestyles After 50 is the largest and most well read targeted publication on the west coast of Florida reaching the 50-plus market every month.

• Home delivery and over 4,000 free distribution points • Qualified leads to our advertisers • All Five Editions Available Online

Special monthly sections Health, fitness, finance, food and dining, travel, leisure and lifestyles in general.

Local people and local places

along with community news, event calendars, information on continuing education, technology, home and gardening and other informative tips to

make life more enjoyable.

A F T E R 50

The 50+ Market accounts for:

77% of All Financial Assets 79% Own Their Own Homes 80% of Luxury Travel 77% of Prescription Drugs 61% Over the Counter Drugs 43% New Domestic Cars 48% of Luxury Cars 50% of RVs 50% of all Discretionary Spending 47% of All Cruises 50 Million Restaurant Meals Each Week

Reaches today’s 50+ adults better than anyone else!

This is your target market …

Here is Your Marketing Plan.

1. Advertise in Lifestyles After 50 magazine: Our award winning magazine is published monthly as a cost-saving to our advertisers! Your ad is available to our readers every day of the month and our rates are lower than daily or weekly publications.

2. Leads: Our leads programs are specifically designed

to provide leads to our advertisers. Each month advertisers receive qualified leads from our website, events and publications.

3. Online:

Lifestylesafter50fl.com provides the online version of all five publications. The site also regularly updates calendar listings, games, contests and photos throughout the month.

4. Events: Lifestyles After 50 produces more than 16

events a year from Ocala to Ft. Myers. Each event is heavily advertised and draws from the local area. The events provide a great venue to meet your target market and introduce your business or service.

5. Distribution

Lifestyles After 50 is distributed to over 4,000 locations on the west coast of Florida throughout the month. Quality controlled distribution reports less than .05% returns.

6. Bundling Services

Receive advertising discounts when you bundle your marketing plan by advertising in one or more of our programs.

“Let us put your marketing plan into action!”

James Patterson, CEO • 615-298-4438 jimkelpat@aol.com

Reach 355,000 50+ consumers each month A F T E R 50

Per month, per edition (one edition only) Rates are subject to change without notice. If there is a rate change, existing agreements will not be affected.

Combination (per month) All five editions Suncoast Hillsborough Sarasota/Manatee Lake/Marion/Sumter Southwest

}

Premium Positions Special requested positions pages Back Cover

SIZE

OPEN

3X

6X

12X

Full Page

$1719

$1389

$1215

$1039

3/4 Page

1469

1185

1039

819

1/2 Page

1149

929

819

685

3/8 Page

1025

815

675

455

1/4 Page

629

519

455

365

1/8 Page

485

405

365

265

Full Page

$7229

$6341

$5230

$4578

3/4 Page

5655

4977

4107

3523

1/2 Page

4014

3521

2935

2556

3/8 Page

3293

2899

2402

1940

1/4 Page

2148

1926

1619

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$1850 $2050

Suncoast: Pinellas and Pasco Counties – St. Petersburg, Clearwater, Largo, Tarpon Springs, New Port Richey, Palm Harbor. Reach 75,000 Hillsborough: Hillsborough County – New Tampa, Tampa, Brandon, Sun City Center, Plant City, Temple Terrace, Carrollwood, Wesley Chapel. Reach 75,000 Sarasota/Manatee: Sarasota & Manatee Counties - Anna Maria Island, Bradenton, Casey Key, Englewood, Lakewood Ranch, Longboat Key, Manasota Key, North Port, Palmetto, Sarasota, Venice, Siesta Key. Reach 75,000 Lake/Marion/Sumter: Lake/Marion/Sumter CountiesMount Dora, Eustis, Ocala, Leesburg, The Villages, Wildwood.

Reach 60,000

P.O. Box 638, Seffner, FL 33584 lifestylesafter50fl.com t: 813-653-1988 f: 813-651-1989

Southwest: Lee/Charlotte/Collier Counties – Fort Myers, Cape Coral, Bonita Springs, Punta Gorda, Port Charlotte, Naples, Estero, Lehigh Acres. Reach 70,000

Digital Ad Rates

www.lifestylesafter50fl.com Leaderboard top $250/mo. 728 x 90 Leaderboard bottom $200/mo. 728 x 90 Insert: $30/M (minimum 25,000) Pre-printed Square 1 $150/mo. 300 x 250 Deadlines: Closing dates 15th of the month preceding issue Square 2 $150/mo. 300 x 250 month.

Small rectangle top $50/mo.

230 x 90 (Three months minimum) Production: Charges may apply.

Ad Sizes - All Editions Full page 3⁄4 horiz.

3⁄4 vert.

1⁄2 horiz.

1/2 vert.

10” x 9.8125” 10” x 7.3264” 7.3056” x 9.8125” 10” x 4.8056” 4.9167” x 9.8125”

3/8 horiz.

3/8 vert.

1⁄4 sq.

1⁄4 horiz.

1⁄4 vert.

7.3056” x 4.8056” 4.916” x 7.3264” 4.9167” x 4.8056” 10” x 2.3068” 2.375” x 9.8125”

1/8 horiz. 4.9167” x 2.3068” 1/8 vert. 2.375” x 4.8056” 1/16 horiz. 4.9167” x 1.0625” 1/16 vert. 2.375” x 2.3068” Class 2.375” x 1.0625”

James Patterson CEO • 615-298-4438 • jimkelpat@aol.com

EVENT SCHEDULE 2013 – 2014

Lifestyles After 50 Fun Fest!!

Seminole Seminole May May23, 23,2013, 2013,(9am-2pm) (9am-2pm)3rd 3rdLifestyles LifestylesAfter After50 50Fun FunFest, Fest,Pinellas PinellasCounty, County,Seminole SeminoleRecreation Recreation Rec. Rec. Center Center Center, Center, Seminole, Seminole, FL. FL. Exhibitors, Exhibitors, Free Free Entertainment, Entertainment, Bingo, Bingo, Free Free Health Health Screenings, Screenings, Free Free Fun Fun Fest Fest Coffee Coffee && Goodies, Goodies, Prizes.

Prizes. 1,500 1,500 attendance. attendance. Sponsorships Sponsorships $500 $500 –$900.

–$900. Exhibit Exhibit Space Space –– $300 $300..

Produced Produced byby Lifestyles LifestylesAfter After 50 50

June June 27, 27, 2013, 2013, (9am-2pm) (9am-2pm) 7th 7th Lifestyles Lifestyles After After 50 50 Fun Fun Fest Fest && Jamboree, Jamboree, Strawberry Strawberry Festival Festival Grounds, Plant City, FL. Live Music, Dancing, Free Bingo, Free Health Screenings, Grounds, Plant City, FL. Live Music, Dancing, Free Bingo, Free Health Screenings, Sports Sports Area, Area, Free Free Coffee Coffee and and Goodies.

Goodies. Fun Fun Games Games && Prizes.

Prizes. Free Free Parking Parking and and Admission.

Admission. 3,500 3,500 attendance. attendance.

Sponsorships Sponsorships $1,000 $1,000 –– $3,000. $3,000. Exhibit Exhibit Space Space –– $425. $425.

August 8, 2013, (9am-2pm) 4th Lifestyles After Sun August 8, 2013, (9am-2pm) 4th Lifestyles After 50 50 Fun Fun Fest, Fest, Sun Sun City City Center Center Community Community Sun City City Hall South Campus, Sun City Center, FL. Denise “D.J. with a Twist!”

50s & 60s Trivia, Sports Center Hall South Campus, Sun City Center, FL. Denise “D.J. with a Twist!”

50s & 60s Trivia, Sports Center Area, Dancing, Live Music, Free Bingo Games, Free Coffee & Snacks, Prizes.

2,500 attendance.

Lifestyles LifestylesAfter After50 50 Area, Dancing, Live Music, Free Bingo Games, Free Coffee & Snacks, Prizes. 2,500 attendance.

Sponsorships Fun Sponsorships $700 $700 –– $950. $950. Exhibit Exhibit Space Space –– $275. $275.

Fun Fest Fest August 23, 2013, (9am-2pm) Lifestyles After August 23, 2013, (9am-2pm) Lifestyles After 50 50 Fun Fun Fest, Fest, Our Our Lady Lady of of Lourdes Lourdes Church, Church, Dunedin Dunedin Dunedin, FL. Live Music, Dancing, Free Bingo Games.

Free Coffee & Snacks, Free Health Dunedin, FL. Live Music, Dancing, Free Bingo Games.

Free Coffee & Snacks, Free Health Lifestyles After 50 Lifestyles After 50 Screenings, Prizes, Giveaways and more.

1,500 attendance.

Sponsorships $500 – $900.

Exhibit Screenings, Prizes, Giveaways and more.

1,500 attendance.

Sponsorships $500 – $900.

Exhibit Fun Fest Fun Fest Space Space –– $300. $300.

September September 27, 27, 2013, 2013, (9am-2pm) (9am-2pm) 17th 17th Lifestyles Lifestyles After After 50 50 Fun Fun Fest Fest && Crazy Crazy Legs Legs Walk, Walk, Brandon Brandon Community Community Center, Center, Brandon, Brandon, FL. FL. Live Live 50s 50s && 60s 60s Music, Music, Free Free Bingo Bingo Games, Games, Over Over 50 50 Exhibitors, Exhibitors, Free Free Coffee Coffee && Snacks, Snacks, Prizes.

Prizes. 1,500 1,500 attendance. attendance. Sponsorships Sponsorships $700 $700 –$900.

–$900. Exhibit Exhibit Space Space –– $350. $350. (Fundraiser (Fundraiser for for Senior Senior Games) Games) October 11, 2013, (10am-3pm) Lifestyles October 11, 2013, (10am-3pm) Lifestyles After After 50 50 Fun Fun Fest, Fest, New New Port Port Richey Richey Recreation Recreation New New Port Port Richey Richey Center, New Port Richey, FL. Live Music, Dancing, Free Bingo Games. Free Coffee & Snacks, Center, New Port Richey, FL. Live Music, Dancing, Free Bingo Games. Free Coffee & Snacks, Lifestyles After 50 Lifestyles After 50 Free Health Screenings, Prizes, Senior Sports Area. 1,500 attendance. Sponsorships $500 – Free Health Screenings, Prizes, Senior Sports Area. 1,500 attendance. Sponsorships $500 – Fun Fun Fest!

Fest! $1200. Exhibit Space – $300. $1200. Exhibit Space – $300.

November November 13, 13, 2013, 2013, (10am-3pm) (10am-3pm) 9th 9th Lifestyles Lifestyles After After 50 50 Extravaganza, Extravaganza, Largo Largo Cultural Cultural Center, Largo.

Live Music, Free Bingo, Free Health Screenings.

“Grandkids Center, Largo. Live Music, Free Bingo, Free Health Screenings. “Grandkids Are Are the the Sponsorships Greatest” Photo Contest!

Early Morning Senior Fun Walk!

4,000 attendance.

Pinellas Greatest” Photo Contest! Early Morning Senior Fun Walk! 4,000 attendance. Sponsorships Pinellas County $1,200 County Exhibit Space Space –– $500 $500 $1,200 –– $4,500. $4,500. Exhibit November (10am-3pm) 9th 9th Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, Harborside Harborside Event Event November 22, 22, 2013, 2013, (10am-3pm) Center, Center, Ft. Ft. Myers, Myers, FL. FL. Live Live Music, Music, Dancing, Dancing, Senior Senior Sports Sports Area, Area, Free Free Bingo, Bingo, Free Free Health Health Screenings.

Sponsorships $1,200 $1,200 –– $3,500. $3,500.

Screenings. Prize-A-Palooza.

Prize-A-Palooza. 3,000 3,000 attendance. attendance. Sponsorships Ft. Space – $525 Ft. Myers Myers Exhibit Exhibit Space – $525 December Plant December 6, 6, 2013, 2013, (10am-3pm) (10am-3pm) 7th 7th Fun Fun Fest Fest & & Jamboree!, Jamboree!, Plant Plant City, City, FL FL Strawberry Strawberry Plant City City Fun Festival Grounds.

Live Music, Dancing, Free Bingo, Health Screenings, Senior Fun Fest Fest && Festival Grounds.

Live Music, Dancing, Free Bingo, Health Screenings, Senior Sports Sports Jamboree Jamboree Area.

Area. Free Free Coffee Coffee && Goodies.

Goodies. Fun Fun Games Games && Prizes.

Prizes. Free Free Parking Parking && Admission.

Admission. 3,500 3,500 attendance.

Sponsorships $1,000 $1,000 –– $3,000. $3,000. Exhibit Exhibit Space Space –– $425. $425. attendance. Sponsorships Plant Plant City City Fun Fun Fest Fest && Jamboree Jamboree

NEW NEW EVENT EVENT SCHEDULE SCHEDULE 2014 2014 -- LIFESTYLES LIFESTYLES AFTER AFTER 50 50 FUN FUN FEST FEST

January January 9, 9, 2014 2014 (10am-3pm) (10am-3pm) 3rd 3rd Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, Robarts Robarts Arena, Arena, Sarasota, Sarasota, Sponsorships $800 –1,800, Exhibit Space – $425 Sponsorships $800 –1,800, Exhibit Space – $425 January (10am-3pm) 9th 9th Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, Florida Florida State State Fairgrounds, Fairgrounds, Tampa, Tampa, January 23, 23, 2014 2014 (10am-3pm) Sponsorships Sponsorships $1,400 $1,400 –4,500, –4,500, Exhibit Exhibit Space Space –– $625 $625 February (10am-3pm) 3rd 3rd Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, Bradenton Bradenton Municipal Municipal February 14, 14, 2014 2014 (10am-3pm) Auditorium, Bradenton, Sponsorships $700 –1,500, Exhibit Space Auditorium, Bradenton, Sponsorships $700 –1,500, Exhibit Space –– $350 $350 February (8:30am-1pm) Backwoods Backwoods Walk Walk & & Fun Fun Fest, Fest, Museum Museum and and Science Science Center Center February 25, 25, 2014 2014 (8:30am-1pm) (MOSI), Tampa, Sponsorships $700 –1,000, Exhibit Space – $350 (MOSI), Tampa, Sponsorships $700 –1,000, Exhibit Space – $350 March (10am-3pm) 2nd 2nd Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, Venice Venice Community Community Center, Center, Venice, Venice, March 6, 6, 2014 2014 (10am-3pm) Sponsorships Sponsorships $800 $800 –1,600, –1,600, Exhibit Exhibit Space Space –– $375 $375 March (10am-3pm) 4th 4th Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, St. St. Petersburg Petersburg Coliseum, Coliseum, St. St. March 28, 28, 2014 2014 (10am-3pm) Petersburg, Sponsorships $1,200 –4,500, Exhibit Space – $550 Petersburg, Sponsorships $1,200 –4,500, Exhibit Space – $550 April (10am-3pm) 19th 19th Lifestyles Lifestyles After After 50 50 Fun Fun Fest, Fest, Cultural Cultural Center Center of of Port Port Charlotte, Charlotte, April 11, 11, 2014 2014 (10am-3pm) Port Charlotte, Sponsorships $700 –1,700, Exhibit Space – $350 Port Charlotte, Sponsorships $700 –1,700, Exhibit Space – $350

Register Register Today!

Today! Call: Call: Kathy Kathy Beck, Beck, Publisher/Director Publisher/Director of of Events Events & & Marketing Marketing James Patterson CEO • 615-298-4438 • jimkelpat@aol.com 813-653-1988 813-653-1988 •• kathy@lifestylesafter50.com kathy@lifestylesafter50.com •• www.lifestylesafter50fl.com www.lifestylesafter50fl.com

--TV TV

A F T E R 50

STAYCATION

MULTI-MEDIA MARKETING PACKAGE The following page provides the detail for one of the most creative and aggressive marketing campaigns in our history, packaging together all four of LA50’s proprietary marketing tools; print, expos, direct mail (email) and web. This Standard Package pricing on the following page assumes two things; a full page ad and a twelve (12) month contract commitment. Realizing that this one size may not fit all, we offer the following options.

Monthly Per Edition

Monthly Total Package

700.00

3,500.00

Double Layout: Standard Package to include 2 full opposing pages

1,000.00

5,000.00

Size Half Package: Standard Package with ½ page ad

400.00

2,000.00

Term Half Package: Standard Package with 6 month term

400.00

2,000.00*

Full Half Package: Standard Package with ½ page ad and 6 month term

500.00

2,500.00*

Standard Package: full page, 12 months in all 5 editions of LA50

PACKAGE OPTIONS

* Half term (6 month) packages will receive multi-media and package enhancement benefits only during that period of the contract term.

STAYCATION Marketing Proposal - 2013 - 2014

By Lifestyles After 50

PUBLISHED RATE

PACKAGE PROPOSAL (pricing based on 12 month contract) EDITIONS:

1. Sarasota/Manatee Edition 2. Southwest Edition (Port Charlotte, Ft. Myers, Naples) 3. Hillsborough Edition (Tampa) 4. Lake/Marion/Sumter Edition 5. Suncoast Edition (St. Pete, Clearwater)

MONTHLY RATE # MONTHS PACKAGE VALUE

PER EDITION

Discount #1 5 EDITION COMBO RATE

PER EDITION

Full Page

Full Page

1719 1719 1719 1719 1719

1446 1446 1446 1446 1446

8,595 12 103,140

7,230 12 86,760

TOTAL - PRINT ADVERTISING

Discount #2 APPLY 12 MONTH COMBO RATE Full Page

Discount #3 SPECIAL

STAYCATION

PACKAGE RATE

TOTAL PACKAGE DISCOUNT

4,578 12 54,936

SPONSORSHIP

FEE

EVENTS: 2013 - 2014 (16 total during 12 month run)

13,500 13,500

TOTAL - EVENTS/EXPO ADVERTISING

NEWSLETTER Six direct email blasts; each to 30,000 qualifed readers requesting travel/vacation info

MONTHLY RATE

X4 MONTHS

900

3600 3,600

TOTAL - DIRECT EMAIL BLAST ADVERTISING

WEB Premium ad on Home Page Premium Listing in online Business and Services Directory

MONTHLY RATE

X 12 MONTHS

250 250

3,000 3,000 6,000

TOTAL - WEB ADVERTISING

PACKAGE ENHANCEMENTS (All five editions) Four Feature Stories (advertorial) during 12 month run (up to 1/2 page)

COMBO RATE

OCCURRENCE

PER

2 ,556 1 ,393

X4 10,224 X12 16,716

Press Releases monthly up to 1/4 page TOTAL - ENHANCEMENTS

26,940

PACKAGE TOTAL DISCOUNTED PACKAGE TOTAL DISCOUNTED PACKAGE MONTHLY

104,976

42,000 3,500

60%

I want to thank LifeStyles After 50 for such a superb job in promoting my business, Private Care At Home, Senior In Home Care 1218 SE47th St, Cape Coral FL. Serving Charlotte, Lee and Collier Counties. For the Best in Senior Home Care.

In the first publication we recieved a multitude of inquiries and several new clients have already signed on for services. The art dep.t did a great design and I will continue to advertise in the future. We thank the staff for there committment to produce! Great Job, Thank you.

Elizabeth M Bess Adminstrator/Owner Private Care At Home 239-440-3119

February 5, 2013

I would like to say a “BIG” thanks to Nancy and the staff at Lifestyles After 50.

Almost immediately after Juniper Village placed our ad in the Lifestyles After 50 Southwest Edition, we started to receive phone calls and one has already turned into a resident move in!

Paula Sepulveda Director of Marketing & Sales Juniper Village An Assisted Living Community Paula.sepulveda@junipercommunities.com 239‐542‐3121